Case Study: Consumer Tech Education - Democratization

"This [the purple poster] is absolutely something I'd give a copy of to my niece, and ask her to write an essay on for me."

"Tech-no-logic. Shopaholic. Why does that remind me of a song?"

"What if you made a poster, or some kind of content, that focuses on how hard it is to update your phone properly for the sake of an upgrade?"

"Can there be mediums other than posters?

Sometimes messages are more effective through other forms of content."

"You guys should append this messaging onto an Apple commercial and just see what happens."