LOGO INTRODUCTION
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Daniel BELTSOS, Fashion Director Graduated in Australia followed by T.A.F.E fashion college in year 1988, he had further obtained a professional certificate specializes in fashion at Paris American Academy in 1992 and had pursued his studies in Computer Patternmaking and Grading in 2004; both in Paris, France. He brings with him 25 years of experience in the international fashion industry, from designing to consulting and has progressed in fashion couture and luxury ready-to-wear line while working in France where he dressed first ladies and princesses from around the world. Beltsos has been travelling to Malaysia twice a year for the last 25 years with his family and has resided in Malaysia since year 2010. He is well versed with the culture and shopping environment of Malaysia and is dedicated to create a new vibe of shopping experience in Malaysia and had spearheaded LOGO project together with the Company.
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GOODNEWS INTRODUCTION
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Fabio LUNARDON, CEO Goodnews Fashion With over twenty-years experience in fashion sourcing and retailing. In 2005 he opened the first Luxury Stock House Boutique in Reggio Emilia and by 2011 he had opened 31 boutiques across Europe, including, Italy, Paris and Spain. The company ‘Shop Gateone’ was a huge success thanks to the new concept: search and purchase the best brands and products directly from brands or from local suppliers in Europe. That was the breaking point between a static fashion world and a new concept. In 2012 he started Goodnews Fashion in Switzerland and with his know how and many years of contacts and his suppliers network, is now one of the leading Fashion sourcing companies in Europe. !
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S T R A T E G Y
DATE: 8th January 2014 PRESENTATION BY: DANIEL BELTSOS & FABIO LUNARDON LOGO FASHION CENTER SDN BHD.
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CONCEPT LAYOUT & PROCEDURE
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The planning of Logo retail concept represents one of the most important steps to insure that is profitable. Determining Logo product variety and space location/allocation strategies are the means to achieve maximum profits and to establish equilibrium amongst Evolve, co-anchor specially; Travel, Food & Beverage and Entertainment tenants and consumers.
Product variety and diversity from tenants clustering or regularly has a close positive relationship with consumption and consumer preferences. Hence a key problem is how to allocate the total floor area to accomplish the optimal outcome.
Prior experience has suggested that the main objective for a mall configuration plan is “to ensure that the maximum number of people pass the maximum number of shops…”
Furthermore, the placement of
Logo, which must be positioned so that they draw shoppers between them and past other tenants. Multiple access points for each level, with these changes an expectation on sales and foot fall should rise due to traffics additional entrances. As seen on level 2 with a direct access to LOGO from the LRT Station, and an additional staircase to the 1st level.
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CONCEPTS FOR LOGO With the size of the anchor store over 2 levels, 100,000 sqft Logo will segregate the levels in gender form and also different segments. The proposed flexible concepts that can be strategically placed around the store with requirements to the season, programming, trends and foot fall also. Concepts as below: • • • • • • • • • • • • • • • •
Casual basics Street wear Sportswear Club wear Accessories Bags Shoes Trendy wear Eveningwear Beauty Gadgets Hi-Tech Home F&B LOGO identity brands And additional items to come
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COMPETIVE STRENGTHS 1. Wide variety of products catered for mainstream as well as niche Market 2. Competitive operating costs 3. Strong International Brand names 4. Wide Internet distribution 5. Experienced Management and Design Team 6. Economics of scale….introduction of new brands
PROSPECT STRATEGIES 1. Prospect of our Group 2. Business expansion for Local Market 3. Business expansion for overseas markets 4. Branding and development of sub brands
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LOGO CONCEPTS
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LOGO WOMAN
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WOMENSWEAR
CASUALWEAR
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WOMENSWEAR
STREETWEAR
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WOMENSWEAR
SPORTSWEAR
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WOMENSWEAR
DENIMWEAR
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WOMENSWEAR
CORPORATE/BUSINESS
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WOMENSWEAR
CLUBWEAR
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WOMENSWEAR
EVENINGWEAR
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WOMENSWEAR
VINTAGE
“ F R O M
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T H E
V A U L T ”
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WOMENSWEAR
BAGS
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WOMENSWEAR
SHOES
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WOMENSWEAR
ACCESSORIES/JEWELLRY
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LOGO MAN
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MENSWEAR
CASUALWEAR
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MENSWEAR
STREETWEAR
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MENSWEAR
SPORTSWEAR
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MENSWEAR
DENIMWEAR
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MENSWEAR
CLUBWEAR
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MENSWEAR
CORPORATE/BUSINESS
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MENSWEAR
EVENINGWEAR
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MENSWEAR
BAGS
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MENSWEAR
SHOES
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MENSWEAR
ACCESSORIES/JEWELLRY
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LOGO KID
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CHILDRENSWEAR
CASUALWEAR & DENIMWEAR
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CHILDRENSWEAR
STREETWEAR & SPORTSWEAR
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CHILDRENSWEAR
SHOES &
ACCESSORIES
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LOGO HOME
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HOMEWEAR
LIVING
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HOMEWEAR
DINING/ BED & BATH
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HOMEWEAR
GIFTS
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LOGO GADGET
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GADGETS
HI-TECH
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GADGETS
MUSIC
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GADGETS
LITERATURE
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LOGO BEAUTY
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BEAUTY
WOMENS & MENS
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BEAUTY
SCENTS
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LOGO CAFÉ
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BRANDS
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A! 2!!A! ADD! ACNE!STUDIOS! ACQUAPURA! AGLINI! ALEXANDER!McQUEEN! ALEXANDER!WANG! ALVIERO!MARTINI! AMARANTO!! ANN!DEMEULEMEESTER! ANYA! ASPESI!! AVIU! !! B! BADA!BOOM!AGENCY!! BALENCIAGA! BARBA!! BARK!! BASICON! B.CUCINELLI!! BERRY&BRIAN! BIG!UNCLE! BLUMARINE! BOTTEGA!VENETA! BOY!LONDON! BPD!! BROOKS!BROTHERS! COPYRIGHT 2014 © MNH GLOBAL ASSETS MANAGEMENT SDN BHD BRUNELLO!CUCINELLI!! !!
BULGARI! BURBERRY! C! CAPOBIANCO! CARTIER! CARVEN! CELINE! CHLOE'! CHRISTIAN!DIOR! CHRISTOPHER!KANE! CI!CI!LONDON! CLAUDIO!ORCIANI! C.LOUBOUTIN! COLLINA! COMME!DES!GARCONS! COSTUME!N!COSTUM! CROKY! CURRENT!ELLIOT! CURRENT!ELLIOT!!MADE!!IN!!USA! CYCLE! !! D! D.ALESSANDRINI! D'AMICO! DANIELE!FIESOLI! DARLING!! DAVID!BENVENUTO! DESIGN!INVERSO! DIANE!VONFURSTEMBERG! DIESEL!!
DIOR! DIRK!BIKKEMBERGS! DOLCE!&!GABBANA! DONDUP! DOWNSHIFTING!! DRY!LAKE! DSQUARED! DUCHAMP! DUVETICA! ! E! ED!2.0! EDWARD!ACHOUR!PARIS! EDWIN! EGGS! ELISABETTA!FRANCHI! ENTRE!AMIS! ERMANNO!SCERVINO! EQUIPMENT!! ETOILE! ETRO! F! FAUST!DRANG! FAY! FEMME! FENDI! FERRAGAMO! F.FILIPPI! FIFTEEN!AND!HALF! FILLING!PIECES! FRANKLIN!&!MARSHALL! ! !
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G! GABRIELE!PASINI! GALLO! G.CAPANNOLO! GENERIC! GIAMBATTISTA!VALLI! GIVENCHY! GOLDEN!GOOSE! GOUSSET! GRAN!SASSO! GUCCI! G.VITO!ROSSI! !! H! HAPPINESS! HER!SHIRT! HERNO! HIGH! HINDMARCH! HISTORY!REPEATS! HTC! HUGO!BOSS! HOGAN! HOGAN!REBEL! HOTEL!PARTICULIER! HYDROGEN! !! I! ICECREAM!! COPYRIGHT 2014 © MNH GLOBAL ASSETS MANAGEMENT SDN BHD INCOTEX! I!KNIT!
!! ISABEL!MARANT! ISSEY!MIYAKE! J! JACOB!COHEN! JE!T'AIME! JIJIL! JIMMY!CHOO! JUST!CAVALLI! !! K! KENZO! KBWAY! !! L! LANE! LANEUS! LANVIN! LARDINI! L.B.M.!1911! LE!CHAPEAU! LES!BENJAMINS! LES!COPAINS! LIU!JO! LOEWE! LOIZA!! LONDON!INK_83/25! LONGCHAMP! LUCA!RODA! LUXURY!FASHION!
!! M! MAISON!CLOCHARD! MARC!BY!MARC!JACOBS! MARC!JACOBS! MARCELO!BURLON! MARCO!DE!VINCENZO! MARNI! MANHATTAN! METRADAMO! MIA! MICHAEL!KORS! MICHAEL!THOMS! MIKI!THUMB! MIU!MIU! M.LONARDO! M.MARGELA! MM6! MMM! MONCLER! MONCLER!GAMME!ROUGE! MOTIVI! MSGM! MULBERRY! MUUBAA! MY!OTHER!BAG! MY!TBSHIRT! ! N! NAPAPIJRI! NEIL!BARRETT! ! ! !
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R! RALPH!!LAUREN! RED!VALENTINO! REED!KRAKOFF! REIGN! REVIEW! RICK!OWENS! ROBERTO!COLLINA! ROY!ROGER'S! ! S! SACAI! SACAI!LUCK! SAINT!LAURENT! SALVATORE!FERRAGAMO! SAMANTHA!SUNG! SCAGLIONE! SCERVINO!! SCOTCH!&!SODA! SEVEN! SEVEN!FOR!ALL!MANKIND! SILVIAN!HEACH! SIVIGLIA! SL!ABBIGLIAMENTO!D.! S.LAURENT! SOHO! SQUAD2! S.SCHIMMEL! STELLA!!MCCARTNEY! COPYRIGHT 2014 © MNH GLOBAL ASSETS MANAGEMENT SDN BHD STUART!WEITZMAN! !! !
STONE!ISLAND! SUN68! SUNBOO! SWEET!MATILDA! ! T! TAGLIATORE! TARA!JARMON! TATRAS! T!BY!ALEXANDER!WANG! TEE!TREND! TEMPTATION! THAT'S!IT! THE!TEXTILE!REBELS! THINPLE! TINTO!FILO! THOM!BROWNE! TOD'S! TOM!FORD! TONELLO! TORY!BURCH! TRANSIT! TRE!CINQUE!SETTE! TRUE!ROYAL! TRUZZI! TWINBSET! !! U! U!DI!AVIÙ! UGG! UNFLEUR! UNGARO! !
V! VALENTINO! VICTORIA!BECKAM! VICTORIA!BECKHAM!DENIM! VIKTOR&ROLF! VIVIENNE!WESTWOOD! !! W! WILDFOX! WOOLRICH! !! Y! YVES!SAINT!LAURENT! !! Z! ZANONE! ZEGNA! ! !
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SUMMARY
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Logo is poised for success as Malaysia for super concept store with in a concept mall Evolve with a dedicated Fashion Gallery to launch it collection feature designers and host fashion and lifestyle related events
logo is adhering to the industry best practices in terms of retail planning psychology, pricing, trend forecasting, visual merchandising and services logo takes into account the specific requirements of Malaysia in reference to sizing, cultural Relevance and seasonal trends.
Logo is also strategic positioned to capture tourist sales with bundling products as gifts , currency reference and exchanges postal services and duty free refunds and sizing a in a seamless experience.
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The logo brand comprises of 100,000 sqft fashion lounge which is a totally integrated featuring 300 top designers and brands. Logo Fashion Gallery 30,000 sqft will also be a strong foundation with which to introduce Logo previews and events in addition to local brand names and designers to the global market. Moreover the strategy of hosting of key Malaysian fashion events will cross pollinate interest and create compelling sponsorships and global coverage.
“Behind Every Logo… There is a Designer”
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THANK-YOU GOOD NEWS FASHION sa Via Laveggio, 3 –CH-6855 Stabio, Switzerland Contact Person. Mr. Fabio Lunadon MOB.+41 765 88 0221 TEL.+41 916 41 6364 WEBSITE. www.goodnews-fashion.com
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