Indigenous Toys
Indiatourism Mumbai
Metal Toys from Ghunsiya Village
Gujarat
Nov - Dec 2020
We have been talking about revival of Indian Tourism after the negative impact of Covid 19 menace and carry a sentiment that it may take minimum 3 to 4 years to be back in business. Even many experts have suggested only domestic tourism can be the saviour of Indian tourism. To some extent that may be right, By- Gour Kanjilal but I find there is cause for cautious optimism in the coming year for inbound tourism as economic stability with signs of nascent growth, control on the pandemic and increase in business traffic with in Western Europe. The Asia region is quite visible and once air connectivity situation improves in India with overseas countries say by January-March 2021 end. The tourism industry in India is in touch with the Union Civil Aviation minister to liberalize international air
Vol: 22 Issue: 2
flight regulations to India, so that all our 30 international airports start getting international tourists. Somewhere this growth has to be made to revive Indian tourism. The image perceived by those who use or are likely to use our brand and services need a clear cut decision from the government. Branding is thus a process that puts together and sustains complex mixtures of attributes and values which are intangible, but needs careful consideration to reach international markets. The objective of branding India is now to spread the message of how safe it is and alternative offerings to cover both domestic and international tourists. At present, the image factor is not so convincing, especially due to confused messages about Covid-19 safety operations at the Indian airports and stead governments having a different entry-exit formalities and Covid norms. Even state entries by road and airports have different norms. That creates confusion.