2021 March April by Safari Plus

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Statue of Unity

Vol: 22 Issue: 4

NEWS FLASH MOT has introduced the Incredible India Tourist Facilitator (IITF) and Incredible India Tourist Guide (IITG) Certification Programme to traintourist facilitators andguides across the country The Government of India, Ministry of Tourism has introduced the Incredible India Tourist Facilitator (IITF) and Incredible India Tourist Guide (IITG) Certification Programme, which is a digital initiative that aims at creating an online learning platform with the objective of creating a pool of well trained and professional Tourist Facilitators and Tourist Guides across the country, including in remote areas with tourism potential. The

candidates can pursue these online courses from anywhere and at any time and at their own pace. The tourist facilitators and Guides are essentially interpreters of a place/event/experience tasked with making tourist spots appealing, explaining the history, myths, legends and culture associated with the destinations. The Programme has been made available online w.e.f. 01.01.2020 For Info @ https://iitf.gov.in/

Ministry of Tourism launches campaigns to promote tourism to the North Eastern Region The North Eastern Region (NER) is endowed with diverse tourist attractions and each State has its own distinct features. The Ministry of Tourism places special emphasis on the development and promotion of tourism for North Eastern States. For overall development of the particular site / destination, the Ministry of Tourism under its different schemes such as Swadesh Darshan, PRASHAD etc. provides financial

assistance to North Eastern States which includes assistance for development of tourist infrastructure, promotion of fairs / festivals, tourism related events in the region, publicity campaigns etc. Ministry of Tourism has launched campaigns to promote tourism to the North Eastern Region on various platforms in Digital, Print and Social Media. The Ministry carries out regular promotional campaigns and events to showcase the unique tourism products and sights of this beautiful region to the potential travellers under Dekho Apna Desh initiative. In this backdrop,Indiatourism, Guwahati (field office of Ministry of Tourism) has organised an event “1000 BAR DEKHO- NORTH EAST DEKHO” under the tag line of “DEHKO APNA DESH” and “FIT INDIA” from 7th -17th March 2021. As part of this activity Shri Sanjay Bahadur a solo cyclist will cover 1000 kms. by cycling all across the Assam. He will start the journey from Bir LachitGhat on Brahmaputra River Bank, Guwahati on 7th March and will ride through Nagaon, Dergaon, Sivasagar, Duliajan, Dibrugarh, North Lakhimpur, BiswanathChariali and Dhekiajuli before finishing the journey at Khanapara on 17th March, 2021. During the event the Ministry will be organising Cultural events and Instalive shows to promote the lesser known destinations of all 7 states of North-Eastern region and Sikkim.

Tourism Minister virtually lays the Foundation Stone of Maa Bamleshwari Devi Temple, Chhattisgarh Union Minister of State(IC) for Tourism & Culture ShriPrahlad Singh Patel virtually laid theFoundation Stone for the project “Development of Maa Bamleshwari Devi Temple, Dongargarh, Chhattisgarh” approved under PRASHAD Scheme of the Ministry of Tourismin New Delhi today. Chief Minister of Chhattisgarh Shri Bhupesh Baghel also attended the event virtually. Speaking on the occasion, Shri Patel said that the project “Development of Maa Bamleshwari Devi Temple, Dongargarh” has been approved by the Ministry of Tourism with an estimated cost of Rs. 43.33 Cr in Oct. 2020. The project includes works for development of pilgrimage infrastructure at ‘Pilgrimage Activity Center’ with a Shri Yantra shaped iconic building, development of steps, sheds, walkway, area illumination, lakefront, parking with other public amenities for the MaaBamleshwari Devi Temple and the pilgrimage amenities at Pragyagiri, he added. Union Minister Shri Patel hoped that the project once executed successfully, will certainly improve experience of pilgrims

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coming to the destinations. Till now, 13 projects have been successfully completed under PRASHAD Scheme to promote spiritual tourism. The completed projects include two projects each at Somnath, Mathura, Tamil Nadu and Bihar and one project each at Varanasi, Guruvayur and Amaravati (Guntoor), Kamakhya and Amritsar.

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EVENT AATO’s Standardisation Programme AATO along with YCCI supported by I n d i a To u r i s m , Portblair launched AATO Hotels and R e s o r t s Standardisation Programme on 5 February, 2021 at Hotel Peerless Resort, Carbyns Cove. 68 Hotels from Portblair, 37 from Swaraj Dweep islands, 21 from Shaheed Dweep Islands, and one hotel each from Baratang and Diglipur islands were standardised. The occasion was graced by Shri S.K.Singh, IAS, Secretary Tourism as Chief Guest and Ms Moutoshi Naskar, Assistant Director, India Tourism, Portblair was Guest of honour. Shri M. Vinod, President, AATO briefed about the standardisation programme and said that this is an initiative to provide basic and correct

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information to the tourists and this standardisation is done by AATO to motivate the stakeholders to get themselves registered with Ministry of Tourism. Shri M.Vinod thanked all Hoteliers for there support to AATO for taking this initiative AATO will promote all the hoteliers who have been standardised in all National Tourism Fairs. Shri Tanveer Singh also explained the features of the programme. Shri K.Hamza, General Secrertary, AATO proposed the vote of thanks.

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Uttarakhand Tourism to develop 32 villages as Trekking Traction Centre Under the provisions of the Trekking Traction Center HomeS tay S c h e m e - 2 0 2 0 by t h e U t t a r a k h a n d To u r i s m Development Board, 32 villages have been notified for development under the Trekking traction scheme. The selected applicants will be provided a subsidy of up to Rs 60,000 for the construction of new rooms including the attached toilet and up to Rs 25,000 per room for decoration of pre-built rooms. Secretary Tourism, Mr Dilip Jawalkar said, "The aim of the Trekking Traction Center Home Stay Scheme is to provide new heights to adventure tourism in the state by setting up residential facilities for tourists in remote rural areas. By providing aid, we are empowering the local people so that the rural economy can be strengthened. This plan is effective in preventing migration and making rural areas self-sufficient through tourism." The trekking traction centres shortlisted to avail benefits under the scheme includes Ghuttu, Buddha Kedar under Tehri district and Richak, Gangi, Pujar, Sendwal, Chaitwan, Jogiyada, Bhaat,

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Akva, Malla gavna, Talla gavna, Buddh kedar, Koti, Pisvaad, Pantwari Baandasari, Teva, Autand, Devalsari in Pantvadi. Dar, Nangling, Saun, Dakar, Dugtu, Paangu, Bundi, Koonji, Kooti in Pithoragarh district, Tapovan, Ringi,Subhai, Saldhar under district Chamoli and Dilmi, Daira villages under Pithoragarh district. The notified villages will be benefited in compliance with the provisions and conditions of TrekkingTraction Center Homestay Scheme 2020. The District Tourism Development Officer of the respective districts will serve as the secretary of the selection committee and chairman of the evaluation committee.

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DOMESTIC IATO’s New Team

IATO’s Elections for the post of Office Bearers and Executive Committee Members were held on 6th March, 2021 at The Ashok Hotel, New Delhi. Total number of votes casted were 322. The new team is PRESIDENT - Mr. Rajiv Mehra, Uday Tours & Travels Pvt. Ltd; SR. VICE PRESIDENT- Mr. E.M. Najeeb, Air Travel Enterprises (I) Ltd.; VICE PRESIDENT - Mr. Ravi Gosain, Erco Travels Pvt. Ltd.; HONY. SECRETARY - Mr. Rajnish Kaistha, Paradise Holidays India Pvt. Ltd.; HONY. TREASURER - Mr. Sunil Mishra, Cosmos Tours & Travels; HONY. JOINT SECRETARY - Mr. Sanjay Razdan, Razdan Holidays; IMMEDIATE PAST PRESIDENT

– Mr. Pronab Sarkar, Swagatam Tours Pvt. Ltd.; EC MEMBERS (ACTIVE) - Mr. Deepak Bhatnagar, Aamantaran Travel Company Pvt. Ltd.; Mr. Harish Mathur, Concord Travels & Tours; Mr. Manoj Kumar Matta, Oriental Vacations & Journeys Pvt. Ltd.; Mr. Tony Marwah, Indian Travel Promotion Company Pvt. Ltd.; Mr. Vishal Yadav, Incredible Destination Management Service Pvt. Ltd. EC MEMBERS (ALLIED) - Mr. Ashok Dhoot, Harsh Travels; Mr. P. Vijayasarathy, Benchmark Hotels Pvt. Ltd.; Mr. Zia Siddiqui, Alliance Hotels & Resorts.

Rebuilding Travel ITB India 2021 Virtual Conference ITB India Virtual Event, 7–9 April 2021, is an annual B2B trade show and conference curated to build the bridge to the Indian and South Asian travel market. The virtual show will convene key travel industry leaders and international exhibitors from MICE, Corporate and Leisure segments. Exhibitors of ITB India 2021 Virtual include National Tourism Organisations such as Business Events Perth, German National Tourism Organisation, Go Israel, Korea Tourism Organization, Sarawak Tourism Board, Saudi Tourism Authority, Visit Levi, Visit Portugal, Zagreb Tourist Board and more. The theme of this year’s ITB India Conference is “Rebuilding Travel”. While the travel industry is currently undergoing change, industry experts will share their ideas on the future of the Indian and South Asian travel markets. Buyer Elite Programme Partners are Association of Travel Agents of Bangladesh (ATAB), Eastern Himalaya Travel & Tour Operators Association (EHTTOA), Enterprising Travel Agent's Association (ETAA), Maharashtra Tour Organisers' Association (MTOA), Nepal Association of Tour & Travel Agents (NATTA), Network of Indian MICE Agents (NIMA), Outbound Tour Operators Association of

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India (OTOAI), Travel Agents Association of India (TAAI), Travel Agents Federation of India (TAFI) and United Federation of Travel Agents Associations (UFTAA). Key privileges include: Business Matching – Live platform to exchange business contacts and schedule virtual appointments. Delegates can benefit from business appointment via social video and messaging functions. Conference – A robust line-up of key industry speakers with thought-providing insights or showcases of innovative technology and solutions. Supplier Directory – A comprehensive view of all suppliers, such as company profiles, product resources and downloadable articles. On-demand Videos – All attendees of will be entitled to exclusive videos from virtual events or industry contributors.

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DOMESTIC IATO’s New Team

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TAAI CONCLAVE 2021

TAAI CONCLAVE 2021 TAAI Tourism Conclave was organised in association with Gujarat Tourism. Members from 20 Regions and Chapters across India participated in the 3nights/ 4days event at Kevadia. The conclave was organised to educate the travel trade members and promote Gujarat as a Tourism Destination for domestic as well as inbound tourist, stated TAAI President, Mrs Jyoti Mayal. Member delegates ex p e r i e n c e d t h e accommodation and facilities at Tent City 1 and Tent City 2 at Kevadia along with evening dinner cruise along the River Narmada with dinner. Sightseeing of the tallest statue in the world at Statue of Unity(SoU), Jungle Safari, Sardar Sarovar Dam Project, Valley of Flowers, Cactus & Butterfly Garden was undertaken. Delegates also visited the 5 gardens inside Arogya Van (Herbal Garden), which exhibits a wide range of medicinal plants and health related landscapes. Members also visited the cultural shopping arena of Ekta Mall in the SoU region. This initiative of TAAI shall ensure members were familiarised with the region to promote Dekho Apna Desh and revive the promotion of domestic and inbound tourism through skilling and personal experiencing, stated Vice President, Mr. Jay Bhatia. A half day business session was organised on 11th March, 2021 which was addressed by Hon. Minister of Tourism, Govt of India, Shri Prahlad Singh Patel, via a video message. And Mr. Jenu Devan, Commissioner of Tourism and MD-Gujarat Tourism. More such conclaves across the country shall be organised in association with State Tourism boards in the near future which shall educate, skill and empower the trade members of TAAI to promote Incredible India, stated Mrs. Jyoti Mayal.

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at Statue of Unity, Kevadia, Gujarat

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TAAI CONCLAVE 2021

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at Statue of Unity, Kevadia, Gujarat

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My son ‘Vyom’ always questioned me, how his favourite fruit watermelon is grown? Is the watermelon plant a shrub, creeper or a tree? What a better way to give him a learning on a farm Children don’t have a full understanding of where our food comes from by just reading it in the books. By visiting a farm they can experience firsthand where and how they get their favorite foods. Farms are a magical place for little eyes and hands! And I never realised that spending a day on a farm, will change the way he use to see food. Now, he has realised the efforts behind the growns, and now I don’t have to tell him why he shouldn’t waste food or leave anything on his plate. I think every parent should take their kids once to a farm. As they learn the importance and when the kids grow and raise their own food are more likely to waste less and learn healthy eating habits. One such place to see, learn and experience about cultivation of crops is Shivar Agro Tourism. The farm is located in Wada, Palghar district, it is 90 kms from Mumbai, which is approx 2 hours driving distance by car. This beautiful farm is surrounded by agricultural areas and green plants that are perfect for relaxing or for activities such as camping, educational trip, motivational camps and

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family gettogether. Facilities available at Farm includes an wide open area and an indoor hall that can accommodate up to 50 people, dining area, a 2 bedroom Bungalow, a dormitory that accommodate 20 pax and campsites, other offering at the farm are rock pool, toilets and bathrooms, catering services. We also had a guided tour to the farm specially curated for children and adult too. They give the information about how the watermelons are grown, cultivated and transported to the market. Vyom also learned how you can check which watermelon will be sweeter. Over here farmer cultivate 'Yellow Watermelons’ and bet you, these are sweeter then the regular ones. These newly cultivated watermelons appear green from outside but have yellow flesh when cut open. And the other cultivation is Yellow from outside with red flesh. After a farm visit you can enjoy rain/fog dance, Tarpa Dance (local tribal dance, Tarpa is an instrument which is played by locals to celebrate harvest). And many more activities such as Bon fire, Archercy, Warli / Tiles painting, Trekking to Kohoj fort, Star Gazing, Cycling, Tractor ride. For more info - http://www.shivaragrotourism.com/

Article and Pictures By - Parul Kesari

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Article and Pictures By - Parul Kesari

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V-DISPLAY

GITANJALI FAM TRIP

Gitanjali Tours organised fam trip to Sikkim & Darjeeling Gitanjali Tours, a Siliguri based DMC for north east organised the 9 days fam trip to Sikkim and Darjeeling. A group of agents from Gujarat were taken around the majestic land of Sikkim and Darjeeling. The fam trip aimed at educating on the available products in and around Sikkim and Darjeeling and offer them a wonderful experience and bring them closer this Himalayan region. After the pandemic, Gitanjali Tours intended to disseminate a message that it is safe to travel to Sikkim and Darjeeling. Gitanjali Tours through this fam trip not only offered the agents a first-hand experience of the destination but also encouraged them to offer the same experience to the travellers from their respective region.

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Travel Heels

Ahmedabad Networking Meet

at Mexicano By the Bay & Entartica Seaworld

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Travel Heels

Ahmedabad Networking Meet

at Mexicano By the Bay & Entartica Seaworld

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INTERNATIONAL

HOSPITALITY

#GoDirect #BookDirect #OrderDirect launched new campaign to revive Hospitality Industry The Federation of Hotel & Restaurant Associations of India (FHRAI) has initiated #GoDirect campaign requesting patrons to book their hotel stays - #BookDirect or order their food by contacting the restaurants directly - #OrderDirect. For over eight months, the Hospitality industry experienced its worst times and several hotels and restaurants closed. The industry has appealed to customers to support their favorite restaurants and hotels by eliminating the intermediaries and reduce the burden of exorbitant commissions levied by the online travel aggregators (OTAs) and the food service aggregators (FSAs). The #GoDirect campaign will be supported by member hotel and restaurant establishments of the FHRAI and its regional Associations – Hotel and Restaurant Association of Western India (HRAWI), Hotel and Restaurant Association of Northern India (HRANI), Hotel and Restaurant Association of Eastern India (HRAEI) and South India Hotels and Restaurants Association (SIHRA). “The Hospitality industry is on the brink of collapse and needs urgent support. It is not just for the sake of businesses in the industry but also for the millions of people who are employed by it. Hotels and restaurants account for 35 million or around 12.5 per cent of the total employment generated in the country and supports jobs directly and indirectly across India. There is acute need for hospitality businesses to generate revenues. Businesses of OTAs and FSAs are directly dependent on hotels and restaurants and if hotels and restaurants don’t survive, the

OTAs and the FSAs won’t survive either. #GoDirect is aimed at salvaging from what we have. For every order or booking made through the FSAs or OTAs, we lose anywhere between 20 to 30 per cent as commission. We request our patrons to directly visit the websites of hotels or restaurants for booking rooms #BookDirect or for ordering food - #OrderDirect. Even if customers do switch to this practice temporarily for the next few months, it will help the Hospitality industry immensely,” says Mr Gurbaxish Singh Kohli, Vice President, FHRAI. The pandemic is threatening the existence of the Hospitality industry with a large number of hotels and restaurants permanently closing down or considerably scaling down operations. The #GoDirect, #BookDirect and #OrderDirect campaigns are initiated with the objective of saving on exorbitant commissions which could be directed towards helping a Hospitality establishment revive. “The FHRAI is committed to protecting hotel and restaurant establishments’ interests. As such already the aggregators have choked the entrepreneurial aspirations and enterprise of many hotels and restaurants. Unsuspecting maverick start-up founders entered the Industry with online apps and have now stifled hoteliers and restaurateurs to a point where they have very little choice but to shut shop today, or slowly bleed to death. We are hoping that with our customers’ support, we will be able to give hotels and restaurants a fighting chance at sustaining business,” concludes Mr. D V S Soma Raju, Honorary Treasurer, FHRAI.

Middle East spend on international leisure travel to exceed pre-COVID levels by 10% in 2024 According to Arabian Travel Market (ATM) 2021, the amount of money that Middle East travellers spend on international leisure travel, will begin to exceed 2019 pre-COVID levels, in as little as three years. This is supported by forecast analysis carried out by Tourism Economics (TE)*. “This is very encouraging,” said Danielle Curtis, Exhibition Director ME, Arabian Travel Market, which will take place in-person at the Dubai World Trade Centre (DWTC) 16-19 May 2021. “In 2019, spending on international leisure travel in the Middle East was significant, representing 47% of the total overall travel spend, compared with 37% spent on domestic leisure travel and 8% each on international and domestic business travel. “In 2020, spending on international leisure travel was only 20% of the amount spent a year earlier. However, this year, spending compared with 2019, will recover to around 50%. It will increase to 75% in 2022 and 95% in 2023, until 2024, when spending in this segment will exceed pre-COVID levels by up to 10%,” added Curtis.

ATM 2021 will also play an integral role in Arabian Travel Week and for the first time, a new hybrid format will be in place. This means an additional virtual ATM will be organised to run the following week, which will complement the in-person event by accommodating visitors who may be unable to travel to Dubai. The inaugural ATM Virtual 2020 attracted 12,000 online attendees from 140 countries, over three days. ATM 2021's strategic partners include Dubai's Department of Tourism and Commerce Marketing (DTCM) as Destination Partner, Emaar Hospitality Group as Official Hotel Partner and Emirates as Official Airline Partner. Dubai is one of the safest cities in the world to visit with a wide range of precautionary measures in place to ensure the safety of tourists at every stage and touchpoint of their travel journey, from arrival to departure. Dubai's commitment to maintaining the highest standards of hygiene and safety and its effective citywide management of the pandemic received a strong endorsement from the World Travel and Tourism Council (WTTC), which gave the city a 'Safe Travels' stamp.

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AVIATION Noida International Airport signs State Support Agreement with the Govt of UP A state support agreement was signed between Noida International Airport (NIA) and the Government of UP, in the presence of Honorable Chief Minister of Uttar P ra d e s h , S h r i Yo g i Adityanath, Sri Rajendra Kumar Tiwari, Chief Secretary, Government of U t t a r P ra d e s h , S h r i S . P. Goyal, Additional Chief Secretary, Government of Uttar Pradesh, Shri Arunvir Singh, CEO, NIAL, Mr. Christoph Schnellmann, CEO, NIA and Ms Kiran Jain, COO, NIA. The agreement lays down the State Government’s support to establish and continuously improve surface access to the airport, establish and expand utilities required to run the airport (water, electricity, waste water), maintain law and order, including monitoring at the airport and grant the necessary clearances to build and operate the airport. Mr. Arunvir Singh, Chief Executive Officer, NIAL, said, “We are eagerly looking forward to the construction of the airport as it will bring more job opportunities in the state, while heralding economic growth. We are confident that NIA will be the benchmark for a digital, sustainable and state-of-the-art airport not only for the state but for the whole country”. NIA is envisaged to become India’s first net zero emission

airport and is very pleased with the proactive stance taken by the UP government in its UP solar energy policy 2017. NIA is also planning to produce and consume renewable energy for the airport and is engaging in active discussions with the UP state government on supporting measures such as VAT/ G S T exe m p t i o n s o n procurement of equipment related renewable energy, on cross subsidy charges and wheeling/transmission charges as well as on exemptions on open access charges to make our sustainability investments financially viable. The upcoming greenfield airport for Delhi NCR, NOIDA and Western UP catchment area will provide a seamless travel experience while merging Swiss efficiency and Indian hospitality. NIA will provide a modern and seamless passenger experience as well as a broad range of commercial offerings for families with children, elderly travellers as well as the travelling business community. The design of the airport will encompass parameters such as short and efficient passenger flows, digital and tech-enabled customer services, and commitment to minimal environmental impact. A state-of-the-art flexible and modular logistics infrastructure will support the growing logistics demand and our logistics partners.

2021

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DOMESTIC Prime Minister on Global Ayurveda Festival said: ‘Global demand for ayurvedic products is steadily rising’ ‘Let Ayurveda be a drawing force, which brings the world to our land’

Highlights  Ayurveda could rightly be described as a

The Prime Minister, Shri Narendra Modi on 12 March addressed the fourth Global Ayurveda Festival. Speaking on the occasion, the Prime Minister noted the growing global interest in Ayurveda and appreciated the efforts of all those working on Ayurveda across the world. He said “Ayurveda could rightly be described as a holistic human science. From the plants to your plate, from matters of physical strength to mental well-being, the impact and influence of Ayurveda and traditional medicine is immense.” In the context of COVID-19 pandemic, the Prime Minister said that the demand for ayurvedic products is steadily rising. “The current situation presents a right time for Ayurveda and traditional medicines to become even more popular globally. There is growing interest towards them. The world is seeing how modern and traditional medicines both are important to further wellness. People are realising the benefits of Ayurveda and its role in boosting immunity,” said the Prime Minister. Talking about the potential for wellness tourism in India, he said that at the core of wellness tourism is the principle of treat illness, further wellness. Therefore, the strongest pillar of the wellness tourism is Ayurveda and traditional medicine. He called upon the audience to tap into the timeless culture of India to de-stress and healing.“Whether you want to treat your body, or a retreat for your mind, come to India”, The Prime Minister invited. The Prime Minister called for taking advantage of Ayurveda’s popularity and opportunities arising out of combining traditional with the modern. Citing situations like youngsters using a wide range of Ayurveda products and a growing consciousness to integrate Ayurveda with evidence-based medical sciences, Shri Modi called upon the academicians to deepen research on Ayurveda and traditional forms of medicine. He urged vibrant start-up community to specially look at Ayurveda products. He also appreciated the youth for presenting our traditional forms of healing in a language that is globally understood. On behalf of the Government, the Prime Minister assured full support to the world of Ayurveda. He informed that the National AYUSH Mission has been started to promote AYUSH medical systems through cost effective AYUSH services. It is also working to strengthen educational systems and

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holistic human science  People are realising the benefits of Ayurveda and its role in boosting immunity  The core of wellness tourism is the principle of treat illness, further wellness  The strongest pillar of the wellness tourism is Ayurveda and traditional medicine  Whether you want to treat your body, or a retreat for your mind, come to India  Students from various countries are coming to India to study about Ayurveda and traditional medicines  The United Nations declaring 2023 to be the International Year of Millets. The Prime Minister called to spread awareness on the benefits of millets  Let Ayurveda be a drawing force, which brings the world to our land

facilitating the enforcement of quality control of Ayurveda, Siddha Unani & Homoeopathy drugs and ensuring sustainable availability of raw-materials. He informed that the Government is undertaking various quality control measures as well. “Our policy regarding Ayurveda and other Indian systems of medicine is already aligned with the Traditional Medicine Strategy 2014-2023 of World Health Organisation. The WHO has also announced the setting up of the Global Centre for Traditional Medicine in India”, The Prime Minister said. Noting that students from various countries are coming to India to study about Ayurveda and traditional medicines, The Primez Minister commented that this is the ideal time to think about worldwide wellness. He suggested that perhaps a global Summit could be organised on this theme. The Prime Minister emphasized the need to promote food items relating to Ayurveda and food items that further good health. He mentioned the United Nations declaring 2023 to be the International Year of Millets. The Prime Minister called to spread awareness on the benefits of millets. The Prime Minister gave a call to keep building on our achievements in Ayurveda. “Let Ayurveda be a drawing force, which brings the world to our land. May it also create prosperity for our youth” he concluded.

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IITM PUNE: 23-24 FEBRUARY 2021 IITM BENGALURU: 12-13 MARCH 2021 IITM CHENNAI: 16-17 MARCH 2021 IITM HYDERABAD: 2-3 APRIL 2021 IITM KOLKATA: 9-10 APRIL 2021 IITM COCHIN: 4-5 FEBRUARY 2022

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DOMESTIC Prime Minister on Global Ayurveda Festival said: ‘Global demand for ayurvedic products is steadily rising’ ‘Let Ayurveda be a drawing force, which brings the world to our land’

Highlights  Ayurveda could rightly be described as a

MARCH - APRIL, 2021

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IITM PUNE: 23-24 FEBRUARY 2021 IITM BENGALURU: 12-13 MARCH 2021 IITM CHENNAI: 16-17 MARCH 2021 IITM HYDERABAD: 2-3 APRIL 2021 IITM KOLKATA: 9-10 APRIL 2021 IITM COCHIN: 4-5 FEBRUARY 2022

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MICE TCEB's First Thailand Mice Virtual Expo Attracts 7,755 Participants From 33 Countries

178 buyers met 30 Thai exhibitors over 580 businessmatching sessions, while eight industry webinars and eight cultural workshops gave audiences an idea of how MICE entrepreneurs in Thailand have pivoted during the pandemic and Thai culture can be presented in a fresh, engaging manner to MICE visitors. 7,755 online participants from 33 countries participated with over 580 business-matching sessions in the first Thailand MICE Virtual Expo organised by Thailand Convention and Exhibition Bureau (TCEB). Held from February 24–25, 2021, the event gave international MICE buyers and stakeholders a timely update on Thailand's MICE market and what industry leaders are doing to ensure business continuity and competitiveness. TCEB President, Mr Chiruit Isarangkun Na Ayuthaya, said: “Exhibitors at TCEB's Thailand MICE Virtual Expo appreciated the opportunity to connect with international buyers during this time of uncertainty and separation. It was important for all of us in MICE to continue building relationships with prospective clients so that Thailand remains an attractive and promising destination in our client's consciousness. TCEB's virtual expo is a credible, industry-supported platform designed to fulfil this need for interaction and knowledge-exchange. The business-

matching sessions are geared towards business development while the webinars highlighted the outlook and opportunities in Thailand's key industries and how MICE can help entrepreneurs and investors in these industries grow their businesses.” There were eight webinars featuring 17 speakers from Thailand's key strategic industries. The speakers shared their experiences in the new normal and their strategies for MICE going forward. The webinar on Thai food industry, for example, highlighted the innovative hybrid format the Department of International Trade Promotion adopted to promote Thai food products among overseas buyers who were not able to travel to Thailand. Many of the webinar speakers also noted that digitalisation is more than just a new way to meet but also a powerful tool for ecosystem development, omni-channel engagement and partnerships. A recurring comment was the need to exploit the true power of digital and not use it to solely replicate a physical meeting. The virtual expo was not all business and trade. There were also eight fun and breezy cultural workshops presented by six personable instructors whose subjects – photography, food, Muay Thai, puppetry, Thai massage, and floral arrangement – can add a distinctively Thai flavour to any MICE programme.

Sri Lanka Tourism

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MICE TCEB's First Thailand Mice Virtual Expo Attracts 7,755 Participants From 33 Countries

Sri Lanka Tourism

confirms its place as a top travel destination

MARCH - APRIL, 2021

www.safariplus.co.in

MARCH - APRIL, 2021

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