ATF 2019 14 to 18 January 2019
ASEAN TOURISM FORUM 2019, Halong Bay, Vietnam
ATF, where all the ASEAN Countries Meet The 38th Asean Tourism Forum concluded on the high-note in Quang Ninh Exhibition of Planning and Expo Center (QNEPEC), Ha Long, Viet Nam. More than 1,500 delegates attended the show and participated in over 100 meetings, business, education and social functions. TRAVEX (Travel Mart) was also the component of ATF 2019, showcasing ASEAN destination products and services. There were B2B connect and the official meetings by NTO and ministerial delegates during the show. More than 140 international and local media were also present to uncover the latest regional travel developments taking place on the show floor and through the NTO media
briefings by all 10 member states. A total of 400 delegates were hosted to this year's event. Some highlights of the show were: Friendly Golf Game for all delegates, Saigon - Ho Chi Minh City Night on board the Ha Long Princess Cruise for international media; the Opening Ceremony and Welcome Reception & Dinner by VNAT for all delegates, TRAVEX Lunch by Quang Ninh for buyers & media, Dinner by Quang Ninh, TRAVEX Lunch hosted by FLC, Brunei Night Reception and Philippines Night Late Night Function for buyers and media. And the Closing Ceremony of Visit VietNam Year 2018 & Gala Celebrating the Success of ATF 2019 for all delegates.
ASEAN UNVEILED TOURISM MARKETING INITIATIVES TO SUSTAIN GROWTH AND AWARENESS TO THE REGION At ATF 2019, A S EA N National Tourism Organizations (ASEAN NTOs) revealed their collective efforts in marketing initiatives to inspire travel to Southeast Asia. “While each Member State continues to promote their own country, the 10 ASEAN Member States also work together to promote Southeast Asia. This is the first time that ASEAN has shared their marketing work plans and
direction, since the adoption of the ASEAN Tourism Marketing Strategy (or “ATMS”) 2017-2020. Collectively, we aim to promote multi-country travel within this region, positioning Southeast Asia as a single destination,” said Mr John Gregory Conceicao, Executive Director, International Relations, Market Planning and Oceania, Singapore Tourism Board, who represented the Chair of ASEAN
To u r i s m C o m p e t i t i v e n e s s Committee (ATCC). Main marketing activities planned for 2019 include revamping the ASEAN tourism website, launching integrated marketing campaigns with partners, establishing more like-minded partnerships, as well as strengthening existing collaborations. The overall marketing efforts is intended to raise awareness of the diversity of
the ASEAN region and ASEAN Tourism brand. The ASEAN Tourism logo will be used as the main promotional logo for marketing purposes. In addition to the above, each NTO provided country updates as follows. ● Brunei Darussalam launched its new tourism branding “Brunei: Adobe of Peace” and a new website. This year, Bandar Seri Begawan will be named as the Capital of Islamic