Shailendra Publications
India’s leading travel & Tourism Bi-Monthly Tabolid
Media Kit 2022
www.safariplus.co.in
Editions
Destination Special Supplements
Profile Name of Media Name of Publica on House Media Type Frequency of Publica on Years In Circula on Nature of Publica on Readership/Viewership Profile
: : : : : : :
Circula on of Publica on Top 3 industry sectors Top 3 geographical markets Coverage
: : : :
SAFARI PLUS (www.safariplus.co.in) Shailendra Publica on Print & Web Bi-monthly (Print) 20 years (established in year 1999) Travel Trade, Corporate and Consumer (B2B & B2C) Consumer and Trade - MICE, Corporate Travel, Hospitality, Travel and Tourism, Avia on, Tourism Board & NTOs, Tourism Ins tute, Travel Agents and Tour Operator, Travel Suppliers 30,000 Travel Agents, Hospitality, and Avia on India, Gulf and ASEAN countries News, Features, and Analysis on- Interna onal & Domes c Tourism Des na ons; Travel Agents & Tour Operators; Hotels & Resorts; Airlines & Cruises; Travel Events & Shows, & Trade Reports etc…
Destination Special Supplements Our Des na on Special Supplements are specially designed to feature the des na ons, Hotels or Resorts or the Travel Agent (covering their offering and Packages). It gives in-depth knowledge about the product with HD quality of pictures that allure people to give a glace of it. Apart from regular distribu on with the edi ons, these supplements are on display in Travel Trade Events.
www.safariplus.co.in Defining some interes ng travel stories our news-portal is a premium source for travel news; in-depth informa on on des na on; MICE; inspiring people from trade; travel blogs wri en by passionate travellers; generous source to get a daily update on the travel industry.
We believe in promoting sustainable, thoughtful and mindful travel into the farthest corners of our planet.
Media Partner with
Our Advertiser
Market Reach Region Wise in India (Percentage %)
Print Total Circulation of Print Edition
30,000 copies * Trade - 18,500 copies * Consumer - 11,500 copies Pass-on Readership
10x Each Edition reaches an estimated 10 Readers as Safari Plus is passed-on to family and friends.
Website Per Day Traffic *New Users -2,451 *Active Users - 3,835 *Overall Pageview - 8,459 *Session Duration - 3min 32 sec
Social Media
Metro Western Ci es Eastern Ci es Northern Ci es Southern Ci es Abroad (UAE, Asean, US)
36% 11% 6% 12% 6% 29%
Trade - Industry Wise (Percentage %) Travel Agent Hospitality Avia on NTO’s Travel Suppliers Corporates Total 100%
26% 22% 18% 14% 9% 11%
Advertisement Print: With a core distribu on network within India and abroad, the print edi on of Safari Plus will reach on affluent audiences of travel lovers, and travel trade partner. The print incarna on of Safari Plus is a high quality, bimonthly travel magazine, featuring stories from all over the world, essen al gears and des na on guides, and the latest news updates. A variety of high-impact adver sing solu ons and bespoken partnerships are available beyond the standard formats, and can be created by our produc on and editorial team where required.
Print Rate Card Colour: Rs 250/-(INR) per cm2 Double Spread Page Print Area 46cm(W) x 34cm(H)
Trim Area with Bleed 46cm(W) x 34cm(H)
V-Display 10cm x 10cm For the start-up Company’s to kick start the Ad and catch the eyeball Rs 7000/- (PE)
Full Page Print Area 22cm(W) 34cm(H)
Half Page
Trim Area with Bleed 24cm(W) 37cm(H)
Horizontal 22cm(W) 17cm(H)
Vertical 10cm(W) 34cm(H)
Advertorial Get the best out of it - If you have a product and look forward for advertorial content, we ensure it reaches with impact.
Jacket Travel Heels An exclusive space for the Female Entrepreneurs in Travel Industry.
Ensuring brand recall, a Four Pages Jacket, placed atop of the regular edi on. Can be used for product launch or introducing packages.
*effective from 1st Jan, 2020
Quater Page 22cm(W) 10cm(H) 22cm(W) 16cm(H)
Small Page 10cm(W) 10cm(H)
22cm(W) 5cm(H)
Brand Value Get recogni on, be the face of your product and get the best out of your Brand Value.
Special Insert Supplement Supplement inserted with the regular edi on. All sorts and editorial content as well the Ads. Size 22cm(W) x 29cm(H)
Mechanical Detail Newspaper Adver sement Material Prin ng process Offset Corel Draw 16 (Fonts Conver to Curve) Paper Art Paper 130 GSM. JPG (resolu on - 300 dpi) or PDF (font in curve) Cover Page Laminated Deadline g in is High Res Images & Graphics t r e Adv n No. of Columns 4 Columns 020 Editio (at Least 300 Dpi & CMYK Color Mode) Column Height 30cm For Jan Feb 2 ov Ensure Correct AD dimensions used for bleed AD (Full tion - 30 N a Column Width 5cm v r e s e R page or Double Spread) add 5 mm all around. ec Space 2Columns 10.7cm Due - 15 D Use embed fonts (thick fonts for be er result, avoid 3Columns 16.2cmz Material int - 5 Jan r P out line to fonts or use min 2pts outline) n io it d E Progressive Proof of exact size and color of AD
Online Ad Banner Rate Card Safari Plus's online portal is a bustling hub where readers can find inspira onal travel stories and videos from all over the world. With features, travel guides and news, it's an essen al read for anyone who wants the inside track on the ho est places to go on holiday. With careful eye on user interac on, our adver sing solu ons have been specifically chosen to deliver response to our partners – click through rates are already some of the strongest in the industry. Both standard and rich media adver sing can be integrated into this site.
Inside Page
Main Page
1
Advertisement
2
4
NEWS
5
Lattest Post
7
Advertisement
3
6
Destination
Banner Name Main Page 1. HomePage Header 2. Index Top 3. Index Bo om 4. Right Banner 1 5. Right Banner 2 6. Right Banner 3 Inside Page 7. Any Ar cle Your AD 8. Your Story Your AD
8
Banner Size
Specifica on
728x90 Banner 728x90 Banner 728x90 Banner 300x250 Banner 300x250 Banner 300x250 Banner
(flash on each page) (Only on Home Page) (Only on Home Page) (flash on each page) (flash on each page) (flash on each page)
Rs 45,000 Rs 35,000 Rs 30,000 Rs 20,000 Rs 15,000 Rs 10,000
728x90 Banner 728x90 Banner
(bo om of each ar cle) (bo om of your ar cle)
Rs 10,000 Rs 10,000
Adver sement Material File Required - JPG, TIF and GIF File Size 40 KB or less * Each Banner is linked to the Adver ser Website (on click) *MONTHLY HITS - Average Hits are more than 85,000 per Month. *Designing Ads will cost extra
Rate per month
Social Media Safari Plus taps into a hugely enthusias c and engaged community of travel lovers on its social media channels, each with the brands dis nc ve tone and style. The op on to include social media posts alongside larger content – based campaigns and compe ons can amplify reach.
#SafariPlus @SafariPlus
Some of our other services provided to Client To promote them on our Social Media platform >> Social Media - 1 Day Take-Over on CoverPage >> Pos ng on Instagram with rela ve #tags >> Pos ng on Facebook with link to your page >> Event Promo on on Social Media
We also do >> Social Media Planner >> Engagement with the Local Trade >> Event Planning and Meet-ups >> Branding on Social Media Pla orm >> Email Blaster
Get In Touch
shailendra@safariplus.co.in
parul@safariplus.co.in
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THANK YOU Regd Office: 153/155, Bhuleshwar Road, Mumbai - 400 002 Office: 405, 4th Floor, Wing - C, Shreepa Aaradhna, Bhuleshwar Road, Mumbai - 400002, INDIA M: +91- 97690 58991 | +91- 98695 88200 | Email: shailendra@safariplus.co.in Web: www.safariplus.co.in