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MI When it comes to travels we often think of leisure travel first, yet business travel is a key component and major driver in the Tourism Industry, in particular when it comes to MICE segment – Meetings, Incentive, Conferences and Exhibitions. The MICE industry is a high end and high revenue generating segment of outdoor tourism. And the demand for MICE is on the rise. Moreover understanding expectations, what’s n e w a n d h o w t o a t t ra c t m o s t effectively travelers that fall under that category can contribute to a sustainable competitive advantage for destinations. Many Countries are promoting themselves as MICE venues to attract
event organizers. Travel companies are offering specialised MICE services and activities. Increasingly, organizations are giving more importance to enriching experiences at a destination than the accommodation and venue. But the trend is still the same when it comes to choosing the destination rewarding on value for money and the destination which offer recreational opportunities in a relaxed atmosphere. There is a push on the part of the MICE industry to cash in on this trend through active promotion and marketing. In this edition we check out India Inbound MICE Trends - a Positive Step Forward on page 6 and Thailand’s CHIANG MAI a new name in MICE industry on page 27.
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Edited & Published by Shailendra Kesari • For Online News visit: www.safariplus.co.in • Email: info@safariplus.co.in • May - June 2016 • Vol: 17 Issue: 5
MICE Trends picking up high To d a y I n d i a i s s u c c e s s f u l l y recognized as a MICE Destination. Let us delve into the reasons of why are we a successful MICE nation. With the growing purposes of organizing the MICE we have skillfully managed to enhance the image of our country and generate more employment. The industry estimates currently
rank the Meetings, Incentives, Conference & Events/Exhibitions (MICE) Sector in India at Rs. 8500 crores annually, which has been growing at a rate of 15 – 20 percent annually, large part of the growth coming in from the domestic MICE ventures. India currently ranks 27th in the Global Meetings market (ICCA statistics). Contd. on page 6