Why import?
New product or service not available domestically. Alternative source to supplement an existing supplier or to diversify suppliers. Broaden your product offering. Lower cost to remain competitive. Enhance your competitiveness and expand your business.
What are the risks you should be aware of? 1.
Performance Risk – The first concern of any importer is an assessment of the ability of the exporter to provide the specified products in quality, quantity and packaging in the promised timeframe. References from established (non-competitor) customers of the exporters are a good indication of the overall ability of the exporter to perform. Key questions to ask a reference is what type of disputes have you had with the exporter and how were they resolved. A site visit to the importer’s plant is very desirable although out of reach for small importers and start-ups. If possible, establish one contact within the company who is responsible for correspondence and the accurate, timely shipment of your order.
2.
Product Risk – Quantity, quality and consistency of the products you order are obviously important. The reputation of the exporter is therefore of prime importance. However, small and new importers assume a risk that what you ordered isn’t what you receive. Third party inspections can resolve this issue but at an additional cost to the importer. It is advisable to have an agreement in place with the importer prior to purchasing products that addresses product disputes. However, a written agreement may not provide you with protection since legal recourse or arbitration take time and can be expensive beyond the reach of small importers.
3.
Delivery Risk – Beyond the obvious performance of the exporter in shipping the product, the importer is dependent on the weather conditions, seasons, customs clearance and delivery to a plant or warehouse. A political crisis can also frustrate an ocean or air shipment. The experience of the freight forwarder and the licensed customs broker (usually the same entity) can be helpful in identifying potential obstacles and assist you in tracking the shipment.
4.
Damage in Transit – The importer may have to specify packing instructions and materials to assure that products arrive undamaged. This may differ from domestic shipments, adding cost and delays to the order. It is