House of Raeford
State-of-the-art new SmartPro™ broiler hatchery will give birds their best start in life > p.4
Jurgielewicz
Home of ‘Tasty Duck’ fuels expansion with Smart™NF incubation > p.7
NatureForm Times NatureForm Hatchery Technologies in partnership with Pas Reform
Smart™ NF Next generation incubation for the US poultry industry ‘Smart’Training for US hatchery professionals Collaboration with Pas Reform Academy is an asset for the future > p.6
Business Award for Centurion SmartPro™ layer hatchery receives ‘Outstanding Business’ Award in Iowa > p.7
Looking ahead to a new era in the US poultry industry Welcome to this first edition of NatureForm Times, an occasional publication where we will share the latest news and developments from NatureForm Hatchery Technologies alongside that of our customers and partners across the North American poultry industry. As we go to press, we celebrate our first year in partnership with Pas Reform: the merging of two like-minded companies that together bring more than 100 years of hatchery innovation and expertise to an industry poised for 15 per cent growth by 2021. To achieve that growth and retain its position as one of the world’s largest poultry producers, the USA faces some very real challenges. As a major issue worldwide, food safety puts the use of antibiotics under the spotlight here in the US, with an extra focus on hygiene and biosecurity. Sustainability is another hot topic: how to provide affordable animal protein for a growing world population, while using less water, feed and energy and reducing our CO2 emissions. When we hosted the first ever Pas Reform hatchery management training course in July this year, we saw the power that customers, suppliers and scientists working together can have, to dramatically impact results and
overcome these challenges throughout the poultry value chain. Not just today – but for years to come. Based on this kind of knowledge, innovation that addresses these challenges has been built into the Smart™ NF single stage incubation systems that we are proud to be introducing to the US market. New tools, such as Circadian Incubation™, increase hatchability to produce greater numbers of healthy, uniform day old chicks, with less medication and improved feed conversion and farm performance. Anti-bacterial additives in setter trays and hatcher baskets deliver outstanding efficacy in maintaining the highest levels of bio-security. And by integrating incubation, HVAC and hatchery automation with advanced hatchery information software, we can now provide the most detailed analysis of function and performance in every area of the modern hatchery. You will find more on our new Smart™ NF series in these pages. With this commitment to the future of the US poultry industry, it is our privilege to be working with some of America’s most forward-thinking partners, among them House of Raeford, one of the top ten integrations in the US, and for whom we will build a new state-of-the-art single
stage hatchery using Smart™ NF technologies in 2015. Read their story here too. Here at NatureForm Hatchery Technologies, we are embarking on the most exciting period of our 30-year history: a new chapter with its focus firmly set on the future of our business, those of our customers – and of our industry. It is a phase of our development that would not have been possible without the support of our customers, colleagues and partners – and for that, we thank you. It is my pleasure to invite you to explore this first edition of NatureForm Times. I sincerely trust that you will find evidence of true innovation - and inspiration for what the future of our industry promises here in the USA. NatureForm Hatchery Technologies Steve Warren, President