House of Raeford
USA House of Raeford Farms celebrating new state-of-the-art hatchery > p. 38
Aviagen
France Pas Reform and NatureForm bring the future into focus > p. 18
Pas Reform Times Pas Reform Hatchery Technologies
Integrated hatchery solutions Moy Park
United Kingdom Moy Park chooses SmartPro™ for Ashbourne expansion > p. 5
Centaco
Al-Watania
Thailand Smart growth for Centaco in Thailand > p. 22
Saudi Arabia Flagship expansion in the Middle East > p. 9
Super-connecting incubation, automation, climate control and service To introduce this ‘extraordinary edition’ of Pas Reform Times, I was asked to reflect on what has been a dynamic and fast moving year - and my first as the company’s CEO. Under Bart Aangenendt’s leadership, Pas Reform achieved global recognition as an innovator and market leader in single-stage incubation, climate control and - with the acquisition of Lan | Abar - advanced hatchery automation systems (HAS). When Bart handed me the reins, the challenge was to build on those achievements - and over the past 12 months, I have explored our vision for the future with our customers. For me, each of these meetings has reinforced the importance of our strategy: to support our customers with truly integrated hatchery solutions. Global demand for poultry and eggs continues to rise, driving sector growth and dramatic increases in the size of commercial hatcheries. To maintain the high levels of efficiency, cost-effectiveness and accountability being demanded of them, these large-scale facilities require fully integrated, connected process control. With a focus on our customers’ futures - SmartPro™ incubation is now combined with advanced climate control and a complete range of hatchery automation systems.
All are connected by SmartCenterPro™, for unrivalled access to data at every level of hatchery operations. Pas Reform is now the world’s only single-source supplier of fully integrated hatchery solutions. However in the end, our job is not only to supply fully integrated equipment and technology solutions, but also to ensure that this equipment continuously delivers the best results for our customers: the highest numbers of best quality chicks. To achieve this, we have introduced SmartCare™ - a menu of 21 services from which our customers can tailor exactly the support they need, to maintain optimised performance. Specialist and technical support can be delivered both remotely and locally. And with international expansion remaining central to our strategy for growth, our partnership with NatureForm continues to go from strength to strength, delivering exciting new projects across the USA. We have also appointed new representatives in several countries, including China, Taiwan, Kazakhstan, Poland, Myanmar, Japan, Algeria, Australia and France. Last but by no means least, new product development has continued with the expansion of our SmartPro™ incubator
range. Based on NatureForm’s design for the USA, the introduction of SmartPro™ NF means we can now accommodate any tray size, which has been well received in the USA and in many other countries around the globe. In my first year as CEO, I have found a culture of openness and teamwork, nurtured and shared by colleagues and customers alike to make things happen. In this issue of Pas Reform Times, you will find that reflected in stories from our customers and insights from the Academy, as well as news of our latest product developments and introductions to new staff and representatives that I hope you will find both informative and inspirational. Until next time! Harm Langen CEO