1919-1950
From broody hen to artificial incubation > p.2
1950-1960
From post-war domestic market recovery to major international expansion > p.4
1960-2000
From multi-stage to automated single-stage incubation > p.6
2000-2019
From incubator manufacturer to supplier of integrated hatchery solutions > p.8
Pas Reform Times Pas Reform Hatchery Technologies
Celebrating 100 Years in the Hatchery Business 1919-2019
Proud Past – Inspired Future Pas Reform proudly celebrates its 100th anniversary this year. Over the course of a century, the company has developed enormously – from its origins as a small-scale incubator manufacturer supplying poultry farmers in The Netherlands, to a global provider of integrated hatchery solutions. Our story began in Zeddam on January 9, 1919, when Gerrit Pas created his first incubator – a simple wooden cupboard on legs, with petroleum-fired heating – and the foundations of his Dutch family business were laid. Gerrit could not have foreseen in those very early days that a century later his family business would have grown into a world-leading player in the field of hatchery technology – supporting customers in more than 100 countries with hatcheries capable producing millions of healthy day-old chicks per week. Our position today, as the world’s only single-source supplier of integrated hatchery solutions, has been earned through decades of research into the influence of incubation on chick embryo development and a total commitment to understanding the poultry production chain. It is the result of 100
years’ experience in the poultry business, with more than 50 years of expertise in single-stage incubation technologies. It is the legacy of a dedicated focus on the future. Pas Reform’s 100-year history in the hatchery business features many product launches, a steady flow of innovations and continuous expansions through organic growth and acquisitions. But one thing remains the same: our commitment to deliver the highest number of best-quality chicks! On the occasion of Pas Reform’s special birthday, we delved into our rich company archive, which is full of historical brochures, photographs and film images. From it we have compiled the timeline that defines our business journey from 1919 to today. You will see the key stages in Pas Reform’s history brought to life – from its beginnings in The Netherlands at the end of World War I, through ground-breaking engineering developments in the inter-war years and remarkable international expansion from the 1950’s onwards, to the advanced, super-connected technologies we install for our customers today.
Looking to the future, we will pursue our ambitious strategy for research and development and continue to support our customers with a complete, sustainable and integrated product and service package – where data-driven solutions will give the hatchery ever-greater control over managing the incubation process, and consequently profit from the highest number of best-quality chicks. So, as we celebrate our special anniversary year, I would like to thank everyone who has helped us to reach this important milestone. Please read on to discover more on Pas Reform’s past, present and future story. Until next time! Pas Reform Hatchery Technologies Harm Langen CEO
1919-1950 From broody hen to artificial incubation 1919
Pas Reform’s story begins in 1919, when Gerrit Pas (1890-1930) turns his skills to developing a new incubation system and establishes the ‘Reform’ incubator factory.
1900
1919
1920
1921
1925
Until the beginning of the twentieth century the chicken was simply viewed as a farmyard animal and poultry farming was very much a secondary business.
1920
1925
Gerrit creates the Flatbed (Vlakbroeder), Reform’s first branded incubator, with a capacity of 60 hatching eggs and marketed as the ‘Gold Standard’.
Reform expands its portfolio by launching the Incubation station (Broedcentrale), with a capacity up to 200 hatching eggs per unit.
1921 In the 1920’s Reform’s activities also include the manufacture of poultry houses and other related products, such as feeding troughs and brooders.
2
1926 In the mid-1920’s Reform expands rapidly and in 1926 a new factory hall is built, with a capacity of 250 incubation stations per year.
1926
1930 Theo Pas (1901-1986) takes over the business and pulls Reform through the crisis years of the 1930’s.
1930
1931
1932
1939
1926
1931
1939
Reform factory team in 1926. Gerrit is in the centre, wearing the hat. In that year recruitment of 14 skilled workers help expand Reform’s production capacity.
Reform exhibits an Incubation station at the Ornithophilia fair in 1931 in Utrecht, The Netherlands.
The iconic Drum incubator (Trommelbroeder) makes its debut in 1939, with a capacity of 3,500 hatching eggs.
1932 During the crisis years Reform turns to the manufacture of household electrical appliances to keep the factory operational.
3
1950 – 1960 From post-war domestic market recovery to major international expansion
1950
1951
1950 In the early 1950’s the drum-type incubator finds a ready market in The Netherlands, and is also welcomed by hungry foreign markets.
1951 Reform internationalizes in search of new markets and business opportunities. The company starts to establish a sales network, first across Europe and then beyond.
4
1956 Building blocks of the future: post-war factory expansions, to keep pace with the company’s international expansion.
1952
1956 1957
1958
1959
1952
1957
1958
Sales subsidiaries are established in Germany and Italy, which deliver strong growth in these countries.
Reform introduces major developments in the construction of the drum incubator: egg turning becomes fully automated and the wooden cabinet is replaced with aluminium.
By the end of the 1950’s the drum incubator is further developed - by locating the hatcher section behind the setter section.
1959 Reform celebrates 40 years as a company.
5
1960-2000 From multi-stage to automated single-stage incubation
1966
1968 1969
1966
1968
1978
Reform introduces the ‘Single-Stage’ incubator, with a capacity of 100,800 hatching eggs. Named the Drive-In, it completely changes the hatchery business.
Success to be celebrated: Reform delivers its 1000th single-stage incubator.
Pas Reform becomes The Netherland’s first industrial equipment manufacturer to introduce microprocessors for its process control and alarm functions.
1969 Reform is renamed ‘Pas Reform’ and reveals a new, modernized brand design.
6
1978
1981 1982
1984
1981
1984
Pas Reform acquires Dutch incubator manufacturer Econoom, based in Nijkerk.
The Ten Cate family takes over the Pas Reform family business, providing new opportunities for business expansion.
1982 Before the end of the twentieth century, Pas Reform successfully launches a series of single-stage models, including Drive-In, Atlas and Corridor.
7
2000-2019 From incubator manufacturer to supplier of integrated hatchery solutions 2001
8
2004 2005
2010 2011
2001
2004
2010
Pas Reform Academy is established, driving new product development and hatchery management training.
Pas Reform launches Smart™ single-stage incubation technologies.
Pas Reform launches SmartPro™ single-stage incubation technologies.
2005
2011
Global expansion in the early 2000’s brings about new and developing markets. Pas Reform opens in Russia in 2005, followed by Pas Reform do Brasil in 2008.
Pas Reform opens new offices in India, Indonesia and Malaysia.
2012
2015
2016
Pas Reform acquires Lan Handling Technologies, a specialist in custom-made handling solutions.
Pas Reform launches the SmartCenterPro™ hatchery management system, to deliver precise, consistent process control, analysis and reporting for every level of hatchery operations.
Pas Reform introduces the SmartCare™ service and support programme, designed to meet the specific needs of each individual customer.
2013
2015
2018
Pas Reform introduces the animal friendly SmartCount™ counting and dosing system, which combines high capacity with gentle handling of day-old chicks and improved traceability.
In 2015 Harm Langen is named as the new CEO of Pas Reform, succeeding Bart Aangenendt, who takes over as CEO of Holding Company Hydratec Industries NV.
Pas Reform launches the SmartStart™ post-hatch feeding solution, promoting the development of robust day-old chicks and reducing the need for antibiotics.
2012 2013 2014
2015 2016
2018 2019
2013
2016
2019
Pas Reform opens a new Global Distribution and Training Center in Doetinchem, The Netherlands, and wins the national Building of the Year Award.
Pas Reform launches SmartPro™ NF, to accommodate a wide variety of tray types, including both US and European sizes.
Pas Reform celebrates 100 years as a company
2014 Pas Reform expands into the US, with the integration of NatureForm Hatchery Technologies.
There is so much more to discover in Pas Reform’s 100-year history. For the fascinating full story of our past, present and future, visit www.pasreform.com 9
10
Aigul Nurmagambetova
Mike Diesvelt
Galina Zaborskaya
Felipe Cabezas
Konstantin Bocharov
Elena Bessonova
Ernst Pfeijffer
Alla Lebedkina
Mike Miller
Willem Maas
Dennis Oistacher
Denise Aparecida Parecida Ferreira
Leandro de Mello Pereira
Marco Aurelio Fressati
Bas Kanters
Carlos Walter
Laurens Geurtsen
Lenise Inรกcio de Souza
Marcel Poelman
Gregory Vanputte
Michael Kubis
Bouke Hamminga
Sander Jansen
Marco Kuppers
Marcelle Immerzeel
Clement Volmeijer
Marwin Wolsink
Peter Knuever
Michel Salemink
Scott Conley
Petra Zimmerman
Ronnie Thuis
Tony Britt
Nelleke Nolles
Maciej Kolanczyk
Tiny Barten
Maikel Arendsen
Hans Mateman
Erwin Prinzen
Jeremy Doran
Emiel Fielt
Niek Yntema
Gerd de Lange
Asad Yaseen
Anna Kolygina
Matthew Maycott
Mas Dersjant
Robert Bowen
Martine Onnes
Yurij Krestianov
Maike Jurg
Ferenc Elshof
Lotte Hebbink
Wim Hazekamp
Hielke Bijzitter
Wouter Heideman
Wouter de Vreede
Suzan Hansen
Joris Meijer
Monique Graven
Kevin Koenders
Yolanda Hardy
Rik Bargeman
Robert Zanting
Ronald Wetzels
Jack Hubbell
Sander Wensink
Santad Denstaphorn
Stefan Krabben
Wilco Eppink
Wilfried Baars
Youri Wennekes
Angela Fauls
Marc Broenland
Robert Mele
Willem Rutjes
Maria Moreno
Michael Kampschoer
Natalia Shipineva
Rory Harman
Sharon Allen
Boris Saighin
Aydar Yuldashbaev
Gerjanne Reesink
Alexander Garkusha
Ben Heering
James Crawford
Mark Hall
Eric ter Horst
Gerard Buiting
Harald Eltink
Harm Arts
Dina Timofeyeva
Ina Schouwink
Jack Alvarez
Joost van Dingstee
Dafna Kampschoer
Michel Elting
Cliff Maycott
Sjaak Stammers
Wout Beuting
Anass El Gabgab
John de Rijk
Rebecca Krus
Ondrej Uher
Marthijn van Braam
John Vollenberg
Bart Demkes
Berlinde Middelbrink
Ed Kelly
Jan-Peter Eil
Henry Arts
Henk Markhorst
Mohamed Ait-Lachgar
Harm Langen
Zuleide Mello de Novais
Artur Schlick
Hans van Ampting
Elena Samoilova
Eddy Gunsing
Jeffrey Kleering van Beerenbergh
Natarajan Venkitakrishnan
Terry Doss
Marleen Boerjan
Martijn Janssen
Richard Kok
Iwan ter Wiel
Erik Meijer
Steve Warren
Adriaen Sligcher
Craig West
Niels Breunissen
Bert Enserink
Sven Bulten
Helga Derksen
Marco van der Leij
Kitty Bekken
Willeke van Langen
Brian Vierwind
Robin Houwer
Julia Kovtinenki
Kim Stammers
Pim Gebbing
Romario Schenker
Darryl Williams
Nadezhda Sopova
Douglas Chatham
Wim Schaafsma
Sander Koster
Phirom Doug
Niels Stam
Michael Adams
A big THANK YOU to everyone who has helped us to reach this important milestone! 11
Pas Reform Integrated Hatchery Solutions The Netherlands Pas Reform BV Head Office Bovendorpsstraat 11 7038 CH Zeddam The Netherlands T +31 314 659 111 E info@pasreform.com I www.pasreform.com Argentina Forklima s.r.l. Instalaciones Avicolas Av. General Paz 13.713 1752 Lomas del Mirador, BA Argentina CP 1752 T +54 11 4652 6931 T +54 11 4454 3100 F +54 11 4655 1960 E forklima@forklima.com.ar I www.forklima.com.ar Armenia / Georgia Holland Trade Support Davidashen 3th Dist. Building 21 Apt. 22 0054 Yerevan Armenia T +374 10 368 307 M +374 91 555 771 E morrisarm@gmail.com E mushegh.hts.arm@gmail.com Australia / New Zealand JY Trading (Aust) Pty Ltd Dr. Tan Ee Seng No. 17, Venezia Promenade Greenvale, VIC 3059 Australia T +60 126 700 087 M +614 2424 5662 E drtaneeseng@gmail.com Bangladesh Axon Limited Russel Park, 5th floor House-101, Road-13/A, Block-C Banani, Dhaka-1213 Bangladesh T +880 2 9854473 M +880 1 716379938 M +880 1 730595810 (service) E info@axon-group.net I www.axon-group.net Belarus Neoforce Commerce and Consulting Visiting and mailing address: Neminga Street 38, 5th floor 220004 Minsk Belarus T +375 17 200 05 31 F +375 17 211 02 15 E info@neoforce.ru Bolivia Tecnovet Mr. Hilario Ruiz Muñante Calle Pailon, 2010 - Barrio Lazareto Santa Cruz de la Sierra Bolivia T +591 3 329 2983 M +591 7706 6012 E hilarioruiz@tecnovet.com.bo Bosnia and Hercegovina Iradia Company d.o.o. Branka Copica 2 78250 Laktasi Bosnia and Hercegovina T +387 51 535 345 F +387 51 530 016 E iradia@blic.net Brazil Pas Reform do Brasil Avenida 16, 2072 Jardim São Paulo 13.503-020 Rio Claro - SP Brazil T +55 (19) 3524 3681 E info@pasreform.com.br Bulgaria Ecomat Ltd. Ovche pole str. No.109-113, Shop 3 Sofia 1303 Bulgaria T +359 888 857550 F +359 962 7716 E info@ecomat.biz
Caribbean Pas Reform Caribbean Mr. Jose Manual Lobo 12201 SW Ct Miami Florida 33186 USA T +1 305 254 0285 M +1 305 213 0215 E lobo777@me.com
Indonesia Service Center Indonesia Kp. Ancol, Rt. 07/01 Desa Karang Pakuan Kecamatan Darmaraja Kabupaten Sumedang Jawa Barat (West Java) Indonesia T +62 87 877649971 E pebri@pasreform.com
Chile Agrocomercial Safratec Chile Ltda. Badajoz Nª 12 Of. 303 Edificio Maule Las Condes - Santiago Chile
Iran Vala Sanat Toseé (VST) Unit 3, No. 21, North Eskandari St. Azadi St. 14199-43153 Tehran Iran
T +56 2 2202034 / 2299902 F +56 2 2246726 E fernando@safratec.com
T +98 21 6693 2501 F +98 21 6693 2106 E info@vst-co.com
China Tianjin Original Livestock Equipment Co. Ltd. Yixinyuan 4-5-302, No. 3 Guangda Jie, Teda, 300457 Tianjin City, China
Italy Mr. Slobodan -Bob- Dimitrijevic Via Leucadio Solombrini 13 47122 Forlì Italy
T + 86 22 6628 0780/ + 86 22 6628 0783 E Kathyzhang@tianjinoriginal.com Colombia R&M de Colombia SAS Calle 24 N. 69C-19 Sur. Bogotá Colombia
T +39 370 335 28 26 E dimitrijevic@pasreform.com Jordan Jamil Alkhawaja’s sons Sport city, Alshaheed street. P.O. Box 963466 11196 Amman Jordan
T +573 10 240 0271 – 571 420 06 03 F +571 420 48 27 E rpardo@rmcolombia.com
T +96265160608 F +96265160618 M +31622999025 / +962795531388 / +962775531388 E jamil_al_khawaja@hotmail.com
Egypt Alpha Trade Co. 50 Mosadek Street Dokki-Cairo Egypt
Kazakhstan Mrs. Aigul Nurmagambetova
T +20 2 3749 6337 / +20 2 3749 6338 / +20 20 3749 2661 F +20 23 760 4343 E info@alpha-grp.org Ethiopia Mr. Ibsa Abebe Fekensa House No. 1648, Kebele 05 Bishoftu / Oromiya Ethiopia T +251 910275613 M +251 912831381 E ibsatiji@gmail.com France/Algeria Marie José Adam La Nationale 43, rue Vignes 45240 Briare France T +33 624 32 69 48 E adam.mj@la-nationale.com Greece Intervaz E.E. Mr. Nikos Vazaios P.O. Box 41 19100 Megara Greece T/F +30 22 96 09 02 50 M +30 69 87 52 32 62 E vazaiosn@gmail.com Hungary Dr. László Körösi AgriAL Bt. Béri Balog Adám u. 42 2100 Gödöllo Hungary T +36 309820054 E korosidr@gmail.com
T +7 7172 727 709 E nurmagambetova@pasreform.ru Middle America and Business Development Latin America Sr. Ranulfo Ortiz Nueva Bélgica 6 Col. Recursos Hidraulicos 66245 Cuernavaca, Morelos Mexico T +52 7773 176 401 M +52 1 777 327 0365 F +52 7773 134 419 E ranulfoortiz@gmail.com Malaysia Suenfa Farming Trading Co. Jalan Kulim 1418 14000 Bukit Mertajam, Penang Malaysia T +60 45399823 / +60 45391 076 M +60 12 486 5465 / +60 1077 31010 F +60 45390076 E suenfa10@yahoo.com Service Center Malaysia Mr. Yew Wei 1-12-22, Suntech at Penang Cybercity, Lintang Mayang Pasir 3, 11950 Bayan Baru, Penang Malaysia T +60 1252 48597 E yewwei@pasreform.com Mexico Evolución Tecnológica Agropecuaria SA de CV Nueva Bélgica 6 Col. Recursos Hidraulicos 66245 Cuernavaca, Morelos Mexico T +52 7773 176 401 M +52 1 777 327 0365 F +52 7773 134 419 E ranulfoortiz@gmail.com
India Sales and Service Center India Mr. Venkitakrishnan Natarajan 1 /127, Ganapathi Palayam Udumalpet (TK), Tirupur Dt. Tamilnadu 642122 India T +91 934 400 5887 E venkatesh@pasreform.com Sales & service Centre North & Central India Mr. Rajesh Rosia Kishore Farm Equipments PvtLtd11, “Sun-Rise” Est. Halav Pool Road, Kurla (W)400 070 Mumbai India T +91 22 2503 5973 E info@kishorefarm.com I www.kishorefarm.com
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Middle East Eng. Asad Yaseen M +966 533 500 150 M +962 789 940 070 E Yaseen@pasreform.com
South Korea Il-Seung Co. Ltd 48-22 Muk 1-Dong Chungnang-Ku 02019 Seoul South Korea
Morocco Agri Art 38, Rue El Jadida Hay Oued Eddahab 12000 Témara Morocco
T +82 29726562 F +82 29766303 E okkang@ilseung.net
T +212 5 37 64 30 61 F +212 5 37 64 35 78 E agriart@agriart.ma
Southern Africa Pas Reform Southern African Region CC. 9, Sutherland Avenue 2196 Craighall Park, J’burg South Africa
Nigeria Terudee Farms Ltd. Km 15, New Ife Road Ibadan, Oyo State Nigeria
M +27 78 361 0385 M +27 83 251 4795 E sligcher@pasreform.com E js77@mweb.co.za
T +234 8055 005 709 E terudee@yahoo.com
Spain David Crespo Fernandez C/Alcalde Miguel Castano 25 24005 Leon Spain
Pakistan BIRD CARE House No. 460, Block-B Faisal Town Lahore 54700 Pakistan T +92 42 35204161-3 F +92 42 3520 4164 E birdcare@brain.net.pk Peru Aditivos e Industria S.A.C. Sr. Oscar Buenano Avila Av. El Derby N°250 piso 12 Santiago de Surco - Lima Peru M +51 981 335 156 E obuenano@aditivoseindustria.com E recepcion@aditivoseindustria.com Philippines Maagir Farm Corporation Suite 1105, Ermita Centre Building 1350 Roxas Boulevard, Ermita 1000 Manila Philippines T +63 2 3545 988 / +63 2 503 5317 F +63 2 3545 988 E sales@maagirfarm.com Poland Mr. Jaroslaw Piankowski Jarmax Ul. Dr. L. Heykego 24 83-400 Koscierzyne Poland T +48 603957229 E jarmaxled@icloud.com Romania Bentley Industry SRL N.Balcesu Sq.4, ap.4 300229 Timisoara Romania M +40 744 772140 E MihaiR@bentleyfarm.ro Russia Pas Reform Russia Tolstogo Street 39 308019 Belgorod Russia T +7 4722 40 26 01 E info@pasreform.ru I www.pasreform.ru Serbia Iradia DOO Gavrila Principa 53 21208 Sremska Kamenica Serbia T +381 21 461 170 M +381 63 506675 F +381 21 464 113 E jasmina.atlic@gmail.com
M +34 696 382 825 E erkrespo@gmail.com Sri Lanka Palitha Balasuriya Lakmo Homes # 604, Colombo Road Puwakpitiya, Avissawella Sri Lanka M +94 7597 31510 E lakmo@sltnet.lk Sudan Coral Company Ltd Altaief – Salam Street Block 22 – House No. 501 P.O. Box 1899 Khartoum Sudan T +249 120 898 363 T +249 183 238 887 E Ibrahim.hassabo@coralcoltd.com Syria / Lebanon ACMAVED Floor 1- against the Embassy of Pakstin East Villa - Al Mezza Damascus Syria T +963 11 6132535 F +963 11 6127525 M +963 968 888 726 E acmavedoffice@gmail.com I www.acmaved.com Thailand Goodspeed International Co., Ltd. 359/15 Rama 2 Soi 50, Samaedam, Bangkhuntien Bangkok 10150 Thailand T +66 81815 6623 F +66 2497 7391 E Set_Hatch@hotmail.com Tunesia / Libya / Algeria Poultry World Suarl B.P. 70 M.B.A. 3031 Sfax Tunesia
Ukraine Mr. Borys Marchenko Of 149, 60 Pobedy Street Kiev 3057 Ukraine M +380 67 402 23 20 T/F +380 44 406 55 74 E bobtat@rambler.ru Mr. Y. Romm Am Dickelsbach 31 47269 Duisburg Germany T +49 203 7577 5155 M +49 151 7220 3199 E yurij.romm@arcor.de USA / Canada NatureForm Hatchery Technologies 2550 Cabot Commerce Dr Ste #22 Jacksonville, FL 32226 United States of America T +1 904 358 0355 F +1 904 358 0478 E swarren@natureform.com E rbowen@natureform.com Venezuela EuroFeed de Venezuela c.a. Urb. Industrial Carabobo, CCI Carabobo II, 8va. Transversal Galpón 17 Venezuela T +58 241 832 25 39 F +58 241 832 45 92 E joseillacuci@hotmail.com Grupo Ingediza T +58 212 265 2982 M +57 318 260 30 43 F +58 212 263 4594 E info@grupoingediza.com Vietnam Peja Vietnam (HCMC Office) Unit 1102, Melinh point Tower 2 Ngo Duc Ke St., Dist. 1 Ho Chi Minh City Vietnam T +84 838 293 503 F +84 838 251 021 E info@pejavietnam.com Peja Vietnam (Hanoi Office) 6th flr Asia tower 06 Nha tho Street Hoan kiem district Hanoi Vietnam T +84 438 244 627 F +84 438 244 628 E info@pejavietnam.com Yemen Republic Hadwan Agri. & Poultry Est. Visiting address: 60 West Street in front of Consultant Hospital behind Alabsi Photography Sana’a Mailing address: P.O. Box 25125 Sana’a Yemen Republic T +967 1 211 608 F +967 1 211 609 E hap@yemen.net.ye
T +216 74 237 999 M +216 98 411 515 / +216 98 450 530 F +216 74 215 205 E pasreform@poultry-world.com E agrebi@pasreform.com
Pas Reform Hatchery Technologies