Passline Business Magazine July 2012

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PA S S L I N E

June 30-July 31, 2012

From the Editor

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Time to speed up progress is now

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he impressive win by Mr R Selvaraj of the Congress in the Neyyattinkara byelection to the Kerala Assembly is, in Chief Minister Oommen Chandy’s own words, a referendum on governance by the United Front Government which has completed one year in office in the state. The jubilant UDF partners also claim that the Selvaraj victory was ‘people’s verdict’ in support of the policies and programmes of the ruling alliance and a “fitting reply to the political violence let loose by the CPI(M) and its cronies”.

There are others who say that the Neyyattinkara outcome cements the landslide victory the UDF achieved in the Piravom byelection earlier though the alliance was retaining the seat there while in Neyyattinkara it was wresting the seat from the LDF, though the candidate was the same.

Editor & Publisher

VARGHESE PAUL Kochi

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SAJAN K

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Whatever one’s interpretation of the result, it has given the UDF the confidence to go ahead with the developmental activities the Chief Minister and his colleagues have initiated since coming to power.

The victory should hold lessons for the UDF. It must act purposively. The time to take important executive decisions and move key projects or schemes, if any, that lie blocked is now when the Opposition is unlikely to be a hurdle. The roles of the Government and the alliance parties need to be clearly defined if they mean to give a credible account of themselves when general elections are due in 2016.

What the Government, especially its leader Oommen Chandy, should do now is to continue the ambitious projects it has started and complete them according to schedule. These projects need no repetition here (they have been detailed in the cover story of this issue). Not only should the Chief Minister see to it that the people’s dreams about these projects are fulfilled but he should also instill confidence in the minds of the people that the Government is determined to put down violence of all kinds and that culprits in the recent killings, political and other, are brought to book soon. Here is an opportunity for him and his team to show to the world that they mean business.

There is also another task before the Chief Minister: it is not the task of the UDF but Oommen Chandy alone. It is that he should rein in the larger-than-life ambitions of alliance partners and those in his own party. After the byelection, demands have been raised for the induction of a minister from a particular community. Now that the Chief Minister commands a comfortable majority in the Assembly (72 members, against the Opposition’s 67) this should be possible. It should also give him the ammunition to forge ahead and achieve the development targets he has set for Kerala. The plight of the Opposition is an opportunity for him.

In the midst of the welcome trends comes a silver lining for the state—it has topped the charts in investment for the last quarter of the fiscal year ending on March 31. This comes as a big boost to the Government which is embarking on an ambitious project, ‘Emerging Kerala’, in September to attract investors from across the globe and later in January as it is set to hold the annual Pravasi Bharatiya Divas, a gathering of non-resident Indians. According to the Associated Chamber of Commerce and Industry (Assocham), Kerala has emerged as the single state in the country which has seen a surge in growth in investment projects in various stages of implementation for the last quarter of 2011-12. It says the state had a 27.8% year-on-year rate of growth and was way ahead of the national rate of 8.1% in the last quarter, down from 26% in the first quarter.

Another advantage for the UDF Government is the regaining of confidence by the United Progressive Government at the Centre which could defeat the designs of partner Mamata Banerjee in the presidential candidate selection. The manner in which she sought to overturn Finance Minister Pranab Mukherjee’s presidential nomination by the UPA has galvanized the Congress into coming back swinging as it was party President Sonia Gandhi and Prime Minister Manmohan Singh who were responsible for exposing Mamata’s overreach providing added strength to their party. The nomination of Pranab has proved a master stroke not only because he is eminently qualified for the position and stands a clear chance of winning but has created rifts in the National Democratic Alliance (NDA), the opposition combine, and the Left parties. This has made both leaders, Sonia and Manmohan, stronger. The UPA Government can now press home its advantage and get decision-making moving again. A stronger government at the Centre with the Congress-led allies as partners means better possibilities of getting Kerala’s ruling alliance its dues quicker than earlier. A few determined efforts by Oommen Chandy will kickstart Kerala’s economy and send business confidence soaring. Now is the time to act.

Varghese Paul

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PA S S L I N E

June 30-July 31, 2012

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Heredity vital After reading the write-up on the Emmanuval brothers (June issue) and visiting their showroom at Thrissur during my sojourn in Kerala recently I feel they put into practice what they preach. The basic principle of ‘say what you can do and do what you say’ is true of these enterprising four young brothers and their families because Emmanuval Silks was launched to fulfil certain principles.

The best way to predict the future is to create it and they are creating it.

Heredity plays a significant role in helping a business, whether it is run by a single individual or as a joint venture, to scale heights. In Emmanuval’s case it was the brothers’ father who was their inspiration and who taught them the power of unity.

Moreover their father instilled in them good virtues and taught them not to cheat anyone and not to be cheated by anyone. It is food for thought for other business people to follow. Let this power of unity and their legacy help them to achieve their goal.

in olden days.

Many of the new gadgets, appliances, machines or equipment invented are yet to come for daily use by man. One example is the coconut-climbing machine which is yet to come into common use. Manpower for tree-climbing is dwindling.

Papaya is a common plant which is ubiquitous in Kerala. Climbing these plants is dangerous because of their delicate stem. Some time ago a fungal disease afflicted these plants in an epidemic form all over the state devastating them. But it seems papaya has begun to grow on a large scale and become a common sight again. The irony is that there is no simple device to pluck the matured/ripe fleshy fruit without damaging it.

-C I Baby, Thrissur

Education thrilling While reading the write-up on Rev Dr Jose Aikara of De Paul International Residential School (DPIRS) I was sur-

-Dileep Jose, Virginia, US

Single project ideal The article on viable projects that can be started in Kerala, especially by NRKs, (‘Projects worthy of investment in Kerala’ by G Rama Mohanan Nair) is worth reading.

But it runs to pages, like papers presented at seminars. Today’s fast life never welcomes such lengthy articles.

However, such articles empower readers and entrepreneurs contemplating to start new ventures. The writer has clearly presented the current scenario of political Kerala mentioning the state as a home for more than 200 brands.

Decision-making halted It looks like India is on the path of an economic downfall. The situation may worsen if the Government fails to act immediately.

What is most alarming is that our industrial growth is poor. The investment perceptive about India has turned negative owing to the sharp fall in the rupee. Inflation has scaled a new high and GDP growth has come down. So this is the time for everyone, including the Opposition and states, to come together.

If reports are to be believed top Union ministers are working hard not to work because they don’t know where they will be in the days to come. President Pratibha Patil is preparing to go out. Vice-President Hameed Ansari is eyeing the post falling vacant by the end of tenure of Pratibha. Prime Minister Manmohan Singh may be waiting for the files cleared by other ministers. Finance Minister Pranab Mukherjee is in a wait-and-watch mood as he has been tipped to move to Raisina Hill (Rashtrapati Bhavan). If the Finance Minister moves to the President’s house there will be a cascade of changes in the portfolios of ministers. This mode will make incumbent ministers inactive in other portfolios. Defence Minister A K Antony is negotiating among coalition party chiefs to find a consensus candidate for the highest constitutional post. So just imagine who will clear the files accumulating on the tables of these ministers. The result: decision- making at the higher echelons of power is at a standstill. We may ask ourselves: how will the Government act fast?

Inspiring Nalina Poduval of GNS Leisure Travels may be a lone crusader in the field of tourism and travels.

She runs a venture successfully in a sector which certainly requires a partner. I think it may be her positive belief that it is the power within us that helps us to fight against odds and come up in life. Her words that the knowledge we acquire from our teachers make us able and efficient and that we will reach nowhere without a teacher to enlighten us are inspiring.

It would also have been more informative and emulative if a report on the ups and downs of a player in the field had been given along with the write-up.

-Usman, Kozhikode

-Sara Paul, Kochi

Simple device needed It seems innovations have become the order of

Computers help a lot in designing/drawing/sketching or monitoring the innovation procedures. Young people are more innovation savvy. Nowadays most innovations take place in the fields of information technology and electronics whereas it was inventions of pieces of equipment, gadgets and medicines

-Prince Charles, Dubai

-Shafi Rehman, New Delhi

The writer like a project consultant provides information on starting a unit. But instead of publishing details of a few projects together in a single issue it would have been ideal if details of a single project were highlighted.

the day. With the advent of the computer, innovations and inventions have become far easier and speedier than in olden days. In olden times it was a time-consuming and risky task for scholars to invent anything.

I began subscribing to the magazine when I first noticed it in a friend’s residence in Dubai with its attractive cover featuring prominent NRK businessmen and academics. As a blessing in disguise the magazine turned out to be extra study material for my wards to know more about the educational institutions in our country, especially in Kerala. I hope the magazine will continue to enlighten readers, including aspiring students, on some of the best educational institutions and business houses in our country.

Letters to be addressed to:

prised how an individual could achieve so much in a lifetime to educate himself and others. One thing is certain: we must ‘first light ourselves to enlighten others’. Fr Aikara’s academic profile is inspirational.

For those who study in the institution managed by him, education may be not only a passion but a ‘thrilling’ experience if we take it in that sense.

The Editor, Passline Business Magazine, 38/125 1st Floor, Narakathara Road, Kochi-682 035, Kerala, India.

E-mail : passline.com@gmail.com June 30-July 31, 2012

PA S S L I N E

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COVER STORY Unlike his predecessors Oommen Chandy gives us a feeling that he is in the thick of action, planning to execute the projects already in hand and this may be because he is not an expert in the mesmerizing wordplay we usually associate with our politicians. Less talking and more action is the best tagline that suits the Chief Minister. It is not in many years that one gets a Chief Minister who would prefer to spend more time among the people than sitting in a plush office signing files.

1 So far, so fast year of UDF Govt

By Sreejith N K

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he sea is calm and the weather is not stormy; the ship moves steadily but the captain can’t sit complacent though no big threat is looming large at present. A handful of smart projects, which might herald the emergence of Kerala, are waiting to be executed as the UDF Government led by Chief Minister Oommen Chandy has completed one year of ruling the state.

One year in office is the apt moment to assess a government’s strength but the true power of a leader

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will be seen only when adversity knocks at his door. So far no big controversy has raised its head but the hope for better things ahead is alive with an agile Chief Minister leading from the front.

And the coalition government is heavily relying on this quality of the leader as part of the process of image building.

Unlike his predecessors Oommen Chandy gives us a feeling that he is in the thick of ac-

June 30-July 31, 2012

tion, planning to execute the projects already in hand and this may be because he is not an expert in the mesmerizing wordplay we usually associate with our politicians. Less talking and more action is the best tagline that suits the Chief Minister.

It is not in many years that one gets a Chief Minister who would prefer to spend more time among the people than sitting in a plush office signing files. AcAnoop Narayanan cording to

C R Neelakandan, social activist, Oommen Chandy is the only one in the ministry who works almost 24 hours a day for the people. “This is in sharp contrast to the previous government where the LDF tried in every way to curb the actions of their Chief Minister,” he says.

P G Anoop Narayanan, President, Malabar Chamber of Commerce, says the Government has put forward some great projects to develop the industrial sector of Kerala. “Everything is positive at the ministry level,” he says.

However his grouse is that the implementation of these projects faces several hurdles and wants the Government to take care to ensure their successful completion. He cites the example of Karnataka where the Government has been too quick to give licences to investors who participated in the recently concluded Global Investors Meet (GIM) at Bangalore. “The licenses were issued within 24 hours. But we cannot expect such a scenario here,” says Anoop.

The upcoming Emerging Kerala event is one of the best moves by the Government but the attitude of bureaucrats must change for such

7

Chandy proved a visible CM programmes to be successful, he cautions. He suggests that the building rules must be amended to help industries.

Abdhal Galu, a software professional, says that the Government is on the path of development. The projects reactivated by Oommen Chandy’s Government will boost the IT sector as events like Emerging Kerala will usher in more investment putting Kerala in a respectable position on the global industrial map.

Since taking charge Oommen Chandy has been conscious of creating a positive image for his Government before the people. A 100-day programme was kick-started and, as part of it, all ministers of the Cabinet announced various schemes for implementation. Though many of them had been launched by the previous Government, the move sent the good initiatives launched by the LDF Government.

‘Transparency’ was followed up with care and compas-

cessful because the Government was able to aid people in dire need of help.

Another campaign based on compassion was the ‘Karunya’ medical stores, a programme to regulate the price of medicines.

Neelakandan says.

A lot of popular schemes were launched. Chandy wanted to make the people believe that the UDF Government is giving utmost importance to efficiency and transparency. From July 1, 2011 the Chief Minister’s office started live webcasting, enabling the people to view the office live. Additionally, a 24/7 call centre was set up for people around the world to register their complaints.

These projects based on compassion have given a human face to the Government’s activities. The ‘Jana Samparka Paripadi’ also gave Chandy an edge over his predecessors of being a visible Chief Minister. “I would not get all About the social welthis exposure sitting in fare measures taken, my official residence and Neelakandan says the through reports and inforGovernment’s solutions mation. The ‘Jana should not be restricted Samparka Paripadi’ gave to giving away financial me a lot of visibility and aid to help the people but appreciation. I was able the root cause of the probto understand the problems should also be adC R Neelakandan lems of the people dressed. through this programme. Besides, my ‘Nirbhaya’, another path-breaking visits instilled confidence in the people initiative launched on June 3, 2012, that there is a government which cares aims at providing security to women. for them,” said the Chief Minister later.

It operates on three points: prevention, The Government had a good start prosecution and protection. The by implementing the rehabilitation scheme gained credibility as the policy packages for Moolampilly recommendations were made by a evictees from the committee headed by poet and social Vallarpadam Container activist Sugathakumari with a team Terminal Project and consisting of Lida Jacob, former DirecChengara agitators, tor of Public Instruction; Mallika who had turned hos- Sarabhai, dancer and activist; Sunitha tile against the pre- Krishnan, Director of Prajwala, an vious government NGO; and Sarada Muralidharan, a bufor allotting unin- reaucrat. The Cabinet approved the rechabitable land. ommendations of the team. “ T h e The drive has attracted women as Government’s it addresses the most important probe f lem they face. Neeraja N K, a sociology student at St Teresa’s College, Kochi, says that she is looking forward to the successful implementation of ‘Nirbhaya’ which might ensure the safety of women. Women face threat in public as well as in homes, she says.

Additionally, a ban on pan masala was ordered and the Government is planning to enforce it strictly. P T Lakshmi, a retired school teacher, says that the ban is a great thing done to society. “These toxic substances are destroying our youth, especially students,” she says. sion.

A mass contact programme called ‘Chief Minister’s Jana Samparka Paripadi’ brought in positive results.

The event turned out to be a massive crowd-puller as huge crowds participation was reported in the respective district centres where the programme had been organized. It was meant to enable the people to meet the Chief Minister and seek redress for grievances. The programme was suc-

The not so smooth road: Though the

forts i n Moolampilly and Chengara were promising though the issue still lingers”,

Since taking charge Oommen Chandy has been conscious of creating a positive image for his Government before the people.

A 100-day programme was kick-started and, as part of it, all ministers of the Cabinet announced various schemes for implementation. Though many of them had been launched by the previous Government, the move sent the good initiatives launched by the LDF Government. journey so far cannot be said to be tough it was neither so smooth. There were some controversies in many departments. K B Ganesh Kumar, Minister of Forests, Environment, Sports and Cinema, and Abdu Rabb, Minister of Education, were in the midst of controversies. Gnaesh Kumar had problems with his father R Balakrishna

N M Pearson

Pillai. Abdu Rabb received widespread flak in connection with the Calicut University scam and his non-secular stance on refusing to follow the traditional norm of inaugurating public ceremonies by lighting the lamp which he says is against his faith.

Ganesh Kumar had initiated some innovative measures in his capacity as minister of film affairs which appealed to film lovers. Vinod K V, an avid film buff and a freelance graphic designer, says he was happy when the Government announced classification for theatres. “But no further development has taken place,” he says.

P M Ali, CITU State Council member and Zonal President, Kalamassery, says that an economic slowdown is sweeping across the state in tune with the condition being felt throughout the nation.

Industrial growth has been a marginal

June 30-July 31, 2012

PA S S L I N E

8 ‘Development and Care’ has been the motto of the UDF Government. Oommen Chandy has been instrumental in keeping those two pillars in a fine balance. The activities based on ‘care’ have boosted the Government’s mass appeal but the Chief Minister is well aware that it is development projects that will prove its mettle.

Chandy had told the media earlier this month that the first phase of Smart City in Kochi would be completed within 18 months. On June 9 he laid the foundation stone of the first phase of the 3.5-million sq ft building of the project. Chandy, on the same day, also inaugurated a state-of-the-art 10,000-sq ft sales pavilion on the Smart City premises.

Projects to look for

The Government is moving ahead at a swift pace and many projects thought to be dead are getting a fresh breath of life. The Government is enthusiastic about accelerating the work on Vizhinjam Deepsea International Container Terminal Port in Thiruvananthapuram. Discussions are going on with the Mumbai-based Welspun Consortium, the sole bidder remaining, and the Government is not averse to opting for a re-tender to prevent further delays in the Rs 4,010-crore project.

The environment impact study on the project has started and will be completed within 18 months. The construction work on the road has

begun and Rs 224 crore has been allocated for this.

The ambitious Kochi Metro Rail is expected to get the final Central nod any time. The study reports on the monorail projects for Kozhikode and Thiruvananthapuram have been completed.

Another dream project is the greenfield Kannur international airport. The project has got the nod from the Centre and the state is determined to speed up work, the first phase of which is expected to be completed in two years’ time. Bharat

Petroleum Corporation Ltd has decided to invest Rs.170 crore for a 21% stake and the state has 26%. KMML and Kerala Beverage Corporation will also invest in the project.

The public can have 49% shares of the value of Rs 384 crore.

The Government has given the state an opportunity to blaze a trail by getting the nod for a bullet train service. With this, Kerala will be the first state in the country to have a bullet train which is supposed to run at a speed of 350 km/hour.

The train’s dream run is expected to be in 2021.

The project will be guided by E Sreedharan, Principal Adviser, Delhi Metro Rail Corporation. It will be a joint venture by the State and Union Governments.

Oommen Chandy displayed his quality as a leader when he roped in Sam Pitroda as the state’s mentor. Pitroda has charted a 10-point business plan for the state based on five sectors—coastal waterway, high-speed rail corridor, waste disposal project, modernization of traditional industrial sectors, implementation of e-governance for transparency in administration, setting up of a knowledge city, modernization of vocational education and transforming Kerala into the capital of ayurveda in the world.

Vizhinjam Deepsea International Container Terminal Port

'Pressure from allies should be ignored' 0.1%. Prices of essential items like vegetables are shooting up and the State Government could not do anything about the recent petrol price increase even though a Congress-led coalition is at the Centre. He says an increase in electricity tariff is about to come and since the common man’s income is not increasing it will put people to difficulty. “The condition of the state public sector is not also hopeful,” he says.

The general feeling is that the Government has been enthusiastic about introducing many positive initiatives but fails to go ahead with them after a particular stage. N K Mohandas, State Secretary of the BMS, says that the Government won the elections with a thin majority and this led to immense pressure from the other parties of the coalition. This is seen clearly reflected on governance. “The Government could not successfully endorse many projects because of this pressure from the allies,” says Mohandas.

N M Pearson, political observer and author, says the Chief Minister has left major portfolios for alliance parties and this has negatively impacted the Gov-

PA S S L I N E

ernment. He says the Opposition has failed in its duty to direct or correct the Government. “The major constituent is busy solving the issue of infighting haunting the party.”

Both Pearson and Mohandas agree that the Government has done some commendable work, especially in regard to the recent political murders

which shocked Kerala, though on immense pressure from the people.

But the Chief Minister is well aware that administering a coalition government, where each partner has its priorities and ideology to look after, is not an easy task. But his determination has so far kept the Government from succumbing to pressures from the al-

Focus on infra projects “After the successful completion of one year of governance, the Government is stepping into another year which will see new projects to enhance the infrastructure of the state,” UDF Convener P P Thankachan told the media after a UDF meeting the other day. The Government’s focus this year would be on developing the basic infrastructure of the state, he said.

He promised that the Government would work hard to complete the projects already in progress.

The meeting also discussed some new infrastructure projects which the Government will take up in the coming days. These projects will be discussed in the Cabinet soon, Thankachan said. He said the Neyyattinkara byelection result was proof that people recognized Government’s development policies.

The meeting decided to organize district-level conventions in the first week of July to celebrate the first anniversary of the Government. Booklets detailing the Government’s achievements will be distributed as part of the convention.

June 30-July 31, 2012

lies even though it had, at times, succumbed to their demands as in the case of the fifth Minister. Being able to deliver under such pressure and political play is the biggest plus point about Oommen Chandy.

‘Athivegam, Bahudooram’ was Oommen Chandy’s motto when he took charge. Looking back after one year it is clear that he has travelled a long way in a short time. Strong pressure from the allies, problems in the individual departments and the go-slow attitude of the bureaucracy have acted as strong hurdles in the way ahead.

But an agile leader who is ready to work restlessly for the people can easily surpass the obstacles.

The Government’s attitude to solving the problems of the nurses and the swift action taken on the Chandrasekharan murder case prove this.

Things are falling in the right place at the right time for the UDF Government as its candidate, Selvaraj, registered a convincing victory in the Neyyattinkara byelection. With an additional member, the Government, people hope, is poised to move ahead with its development agenda.

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ENERGY

Frequent petrol price increases and Passline News Service

the exploding vehicle population

U

on our roads are national issues

S President Barack Obama made two almost identical statements recently. In the first, he said the growing demand for petroleum in India, China and Brazil would be the major reason for an increase in oil prices in the long run. In the second, made at a rally, he argued in favour of the public transportation system and added that a mass transit way would be good for the environment. Here again he remarked that in the long run, China’s and India’s craze for automobiles would lead to a strain on petroleum resources.

affecting all sections of people.

Though it is ironical that it is the US that consumes more than a fifth of

fossil fuels are finite.

Oil drilling

the world’s oil with just 2% of the world’s reserves, there is a point in what its President has said, a point which India should take serious note of. All of us should pause and look at some unpleasant realities that are going to unfold very soon. First, the era of cheap and abundant oil is over. Secondly we must find ways and means to reduce the dependency on foreign oil. This can only be done by reducing oil consumption, especially for personal transport.

It is imperative to preserve it from being excessively consumed. Thirdly the Government must devise suitable

The number of motor vehicles, essential for some and a symbol of prestige for others, has been increasing alarmingly, posing a threat to the nation’s energy, particularly petroleum stockpiles.

Declining stockpile is not the sole problem that demands immediate attention but the pollution being caused by the excessive use of petroleum products should be linked with it.

There must therefore be concerted efforts by all to find a permanent solution. The main thrust should be to educate the public on a war footing about the urgent need to conserve oil and explore the possibilities of alternative sources of fuel.

Everyone should realize that

The road to chaos—and disaster transport policies that take off the most number of personal vehicles from public roads.

The basic reason why a non-renewable resource such as oil should be judiciously used is that it will run out soon if not used properly. Rather than blame the Government or the oil companies for increasing prices at frequent intervals, we should think of alternative resources such as solar energy, biofuels etc. The Government should encourage research in this field. Moreover, if we fail to make suitable adjustments to our lifestyles, the transition to a less carbon-intensive era is bound to be chaotic and disruptive. It is surprising that the Ministry of New and Renewable Energy is keeping quiet in this area.

Meanwhile, the number of motor vehicles, essential for some and a symbol of prestige for others, has been increasing alarmingly, posing a threat to the nation’s energy, particularly petroleum stockpiles. Declining stockpile is not the sole problem that demands immediate attention but the pollution being caused by the excessive use of petroleum products should be linked with it.

Kerala is a comparatively small state where infrastructure growth, particularly roads, is slow but the number of vehicles per capita is perhaps the highest in the country. While the number of cars on US roads is dropping (it declined by 4m, 2%, in 2009 because of the global economic crisis, though this number is almost equal to the total number of vehicles in Kerala), it is increasing at more than 10% yearly in Kerala. According to Mr T J Thomas, Regional Transport Officer, Ernakulum, the vehicles on Kerala roads are 600 times more than the capacity of its infrastructure!

At the end of March 2007 Kerala had about 4.02m vehicles. Today this has crossed the 6m mark. About 15% of these are cars. True, Kerala, or for that matter India, is nowhere near the US regarding the number of vehicles on the roads. Our car population is only a miniscule compared to that in the developed world. Yet we have reasons to worry about the growing number of private vehicles on the roads.

How can the Government rid itself of this difficult situation? And how can we preserve fuel, the lifeblood of many things?

According to a study, for the lakhs of vehicles on its roads Kerala has a carriageway that is only 21,347 km long. The increase it recorded in the number of vehicles during the 19752002 period was an astonishing 2,000%—from 1,19,720 in 1975 to 23,15,372 in 2002! At the same time, the rate of increase in road length was just 44% during this period, reaching only 21,347 km from the 14,870 km of 1975. Kochi, Thiruvananthapuram and Kozhikode account for nearly 40% of the vehicles registered in the state. Personal transport vehicles constitute 72% of the total, of which 77% are scooters and motorcycles.

There is more than one car in every three families out of 10 in the state.

Presumably, each person has a car to travel resulting in traffic congestion, common in cities. People always struggle to reach their destination on time. The increasing number of luxury cars, always long and spacious for comfort, consume more fuel and claim more space than ordinary ones. Some people think that it is ridiculous to allow owners of luxury cars to pay the same price for fuel as owners of ordinary cars because the former

June 30-July 31, 2012

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10 are enjoying more comfort riding them. They also point out that when owners of big cars are paying higher taxes for their comfort and luxury, they should be denied access to fuel at the same rate as is being charged for others. Only the public transport system should get fuel at cheap rates and it should be encouraged so as to reduce the traffic crunch and excessive use of precious energy.

Mr Thomas says car pooling, facilitation of a comfortable public transport system and special even and odd numbers for regular private vehicles are the only feasible ways that can solve the traffic problems. “Car pooling is a system by which more than one person travels in a car instead of one individual travelling in a single car to a particular place or on a particular route. It can be done on shift basis. In many countries, car pooling is a must even for ministers to attend parliaments. The Government must issue fuel austerity measures for all. Allowing even and odd number vehicles on the road on alternate days will reduce congestion. The third is a comfortable public transport system, such as Volvo and low-floor buses, reaching every part of the city so that a commuter will be tempted to choose it. “However, we have to strive for getting these implemented and the Government should take measures to bring down the use of private vehicles as well as fuel,” says the RTO. “In addition, high-speed rail corridors and metros ought to be developed fast.

Accidents are increasing in the state also because of the poor condition of roads. Road development is becoming increasingly difficult because of problems in acquisition of land. NH 47 and NH 17 are proposed to be developed with a width of just 45 metres while the national norm is 60 metres. Before cars become a habit for Keralites, like Americans, public transport should be developed to satisfactory levels.”

More vehicles also mean more pollution. According to the State of Environment Report Kerala, vehicular emis-

Alarming rise in Kerala’s vehicle population Kerala is a comparatively small state where infrastructure growth, particularly roads, is slow but the number of vehicles per capita is perhaps the highest in the country. The number of vehicles on Kerala roads is increasing at more than 10% yearly. It is reported that they number 600 times more than the capacity of the state’s infrastructure!

At the end of March 2007 Kerala had about 4.02m vehicles. Today this has crossed the 6m mark. About 15% of these are cars. True,

Kerala, or for that matter India, is nowhere near the US regarding the number of vehicles on the roads. Our car population is only a miniscule compared to that in the developed world.

Yet we have reasons to worry about the growing number of private vehicles on the roads.

According to a study, for the lakhs of vehicles on its roads Kerala has a carriageway that is only 21,347 km long. The increase it recorded in the number of vehicles during the 1975-2002 period was an astonishing 2,000%—from

sion and noise pollution from automobiles are high in Kochi, Thiruvananthapuram and Kozhikode.

Vehicles and industries are mainly responsible for the deterioration of air quality in the state as both create noise and emit air pollutants, says the report. But the impact of vehicular emission and noise is widespread whereas industrial emission is limited to the areas around industries. Though advanced manufacturing techniques have considerably reduced noise and emission from automobiles and cleaner production process emission from industries, the benefits are offset by the rapid

Everyone should realize that the era of cheap and

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abundant oil is over.

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Ways and means to reduce the dependency on foreign oil should be found. This can only be done by reducing oil consumption, especially for personal transport.

The Government must devise suitable transport policies that take off the most number of personal vehicles from public roads.

We should think of alternative resources such as solar energy, biofuels etc. The Government should encourage research in this field. The Ministry of New and Renewable Energy should take the initiative in this regard.

Car pooling should be introduced by which more than one person travels in a car instead of one individual travelling in a single car to a particular place or on a particular route. It can be done on shift basis. In many countries, car pooling is a must even for ministers to attend parliaments.

An efficient and comfortable public transport system should be put in place and all should be encouraged to travel by this except in cases where use of private transport becomes absolutely necessary.

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There is more than one car in every three families out of 10 in the state. Presumably, each person has a car to travel resulting in traffic congestion, common in cities. People always struggle to reach their destination on time.

More vehicles also mean more pollution. According to the State of Environment Report Kerala, vehicular emission and noise pollution from automobiles are high in Kochi, Thiruvananthapuram and Kozhikode.

Vehicles and industries are mainly responsible for the deterioration of air quality in the state as both create noise and emit air pollutants, says the report. But the impact of vehicular emission and noise is widespread whereas industrial emission is limited to the areas around industries.

increase in the number of vehicles and industries, adds the report. The everincreasing use of fossil fuel in transportation and industrial sectors is adversely affecting air quality and increasing ambient noise. The ambient air quality in Kochi has been adversely affected by the presence of the large number of major and medium-scale industries and the increasing number of vehicles. Of the 640 large or medium industries in the state, 510 are located in Kochi.

The common people are bearing the burden created by the unimaginative management of the transport system.

What Govt and people should do Q

1,19,720 in 1975 to 23,15,372 in 2002! At the same time, the rate of increase in road length was just 44% during this period, reaching only 21,347 km from the 14,870 km of 1975. Kochi, Thiruvananthapuram and Kozhikode account for nearly 40% of the vehicles registered in the state. Personal transport vehicles constitute 72% of the total, of which 77% are scooters and motorcycles.

June 30-July 31, 2012

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The Government must issue fuel austerity measures for all.

Dependence on foreign oil should be reduced. (This can only be done by reducing oil consumption, especially for personal transport).

There must be concerted efforts by both the ruling and opposition parties to find a permanent solution.

The main thrust should be to educate the public on a war footing about the urgent need to conserve oil and explore the possibilities of alternative sources of fuel.

The Government should make a study of how fuel consumption can be brought down by a judicious use of its own vehicles which alone account for a major portion of petrol expenses. Every day one sees Government vehicles belching fumes and running on worn-out, underinflated tyres—factors that also increase fuel consumption.

Automobile manufacturers should be forced to come up with dual-engine technologies as a criterion before they set up manufacturing units in the country.

Awareness must be created among all that fossil fuels are finite.

Despite paying good amounts on public transport for travel they are not getting the comfort they deserve. The elite among the people are reluctant to use the public transport system and depend on their own vehicles. The Government should discourage by law luxury-seekers on the road and ensure peaceful passage to all people.

The indiscriminate increase in the number of vehicles and poor infrastructure could likely make the state immovable in the years to come. Besides, fuel, scarce and therefore expensive, is leaking out of the national stock, affecting all. There are concrete measures to check the country’s population but not a single step is there to tackle the vehicle population.

The Government should implement austerity measures quickly before matters go out of hand. It is sad and makes one anxious that everyone, from the local politician upwards, is wasting the taxpayer’s money on unnecessary events while the Government is unable to ensure the basic comfort of the common man.

There are people who question the Government’s priorities. Why does it encourage automobile manufacturers when it knows the situation in the country, they ask.

All of us should pause and look at some unpleasant realities that are going to unfold in the future. The era of cheap and abundant oil is over. We must find ways and means to reduce our dependency on foreign oil. This can only be done by reducing oil consumption, especially for personal transport.

The Government must devise suitable transport policies that take off the most To page 15

11 On the face of it anybody would feel really annoyed at this decision since the rate of increase was a virtual record and not since the days of the 1970s had we witnessed such a whopping increase.

But a careful analysis of the reasons for the increase and its impact on both the consumers and on inflation will show that the increase was the least which could be done in the prevailing circumstances, and we can find that the least number of people are affected by this increase.

By Dr N Ajith Kumar

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hen the petroleum companies in the country led by some public sector giants succeeded in convincing the Government of the necessity to raise the price of petrol by a whopping Rs 6.28 (which with taxes would come to about Rs 7.50) it led to real pandemonium for some days. But when the companies reduced the price by nearly Rs 2 after international prices tumbled the same publicity was found wanting.

A lot of negatives were aired by the politicians and many among the learned fraternity, but one cannot blame them for it. On the face of it anybody would feel really annoyed at this decision since the rate of increase was a virtual record and not since the days of the 1970s had we witnessed such a whopping increase. But a careful analysis of the reasons for the increase and its impact on both the consumers and on inflation will show that the increase was the least which could be done in the prevailing circumstances, and we can find that the least number of people are affected by this increase.

The petrol price increase is the natural corollary of the pronouncements in the budget and the publication of the credit policy. With subsidies rising to a whopping 2.5% of the GDP, efforts to reduce them were essential. The Government was paying the petroleum companies a subsidy of nearly Rs 8 for one litre of petrol. With 70% of our requirements of petroleum dependent on imports the import bill was escalating because of the falling value of the Indian rupee. In fact the companies reported that for every Re 1 fall in the value of the rupee against the dollar the loss was to the tune of Rs 8,000 crore. So when the value of the rupee nosedived by nearly Rs 9 in the past one year the accumulated loss suffered by the companies on this account alone came to Rs 72,000 crore. So despite all the criticisms levelled against the companies for the price rise there did seem to be a case for a price escalation. On the one side the Government was badly affected by rising subsidies and on the other the main beneficiaries of the subsidies were facing huge under-recoveries.

Petrol price increase: the positive side prices. The statisticians who compiled this have also given the petrol price increase only as a minor reason for the increase in inflation. Further, petrol is used mainly by two- and three-wheelers and cars. Here also we find that three-wheelers have increasingly shifted to diesel. These vehicles are bigger and offer more space to travellers. In fact they are increasingly becoming family vehicles and the incidence of privately owned autos for personal use is certainly on the increase.

If we review the usage of petrol we can find that hardly 10% of the vehicles in India use this fluid and that more than 90% are run with diesel. So the impact of an increase in petrol prices on inflation is negligible. The inflation rates for May also bear testimony to this. The rate which was 7.23% in April 2012 had increased to 7.55% in May. This increase is primarily due to the increased imports accompanied by rising food

Maximum tears were shed for the two-wheelers when the price increase was announced. But is the modern twowheeler a poor man’s vehicle as is being projected? The average price of a two-wheeler now is Rs 65,000 to Rs 1 lakh. That means a person with an average annual income of over Rs 4 lakh alone can afford to buy this vehicle. By no stretch of the imagination can such a person be deemed to be poor. The average use of petrol by a two-wheeler owner has been put at 15-

If we review the usage of petrol we can find that hardly 10% of the vehicles in India use this fluid and that more than 90% are run with diesel. So the impact of an increase in petrol prices on inflation is negligible. The inflation rates for May also bear testimony to this. The rate which was 7.23% in April 2012 had increased to 7.55% in May. This increase is primarily due to the increased imports accompanied by rising food prices. The statisticians who compiled this have also given the petrol price increase only as a minor reason for the increase in inflation.

20 litres a month. So when petrol prices were first increased the maximum additional expenditure would only be in the range of Rs 100 to Rs 150. For a person who earns Rs 25,000 to Rs 30,000 a month this hardly makes any difference. As petrol bunk owners humorously remark the impact of the petrol price increase is only for a maximum of one week and after that even those who squealed the most are back with a bang. The fact that the consumption of petrol has not come down at all even after this increase and the number of two-wheelers has not come down one bit only shows that the protests after the increase in the petrol price were more political stunts than genuine economic concerns.

Petrol is used mostly by the owners of costly cars. For them this price increase does not cause any concern. A person who spends over Rs 5 crore to buy a car is least affected. Most cars in the premium category are today petrol-driven.

These car owners and the two-wheelers pay the same price for petrol. Here arises a grave discrimination.

With almost all petrol bunks keeping separate bays for twowheelers and cars a dual system of pricing can be considered. The petrol price increase could be so adjusted that petrol for cars and other premium vehicles could be imposed a higher price while the smaller vehicles could be either spared the increase or be subject to a marginal increase. This would also greatly reduce the heartburn among the two-wheeler owners who are the most volatile in the community. It is true that there are practical difficulties, but if a system is put in place the advantages are innumerable.

The petrol companies would be able to increase the prices in such a way that nobody is likely to know since the premium car owners are least affected by the increase.

One fact about this increase has to be mentioned. The Government is quite aware that any decision to increase the price of diesel and LPG is likely to have debilitating effects. Everybody knows that the system of administered prices is applicable to diesel and cooking gas. The Government is currently subsidizing LPG at the rate of Rs 466 a unit. Diesel subsidy is also in the range of Rs 25 a litre. So this whopping petrol price increase has helped the Government to postpone any increase in the other two. These two items are unlikely to change in the days to come. In short the petrol price increase was a means to keep the majority happy at the expense of a small minority. After all we are living in a democracy!

(Dr Ajith Kumar is a freelance writer)

June 30-July 31, 2012

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THE POLITICAL SCENE Kerala is not without violence. In fact it has become hard to imagine Kerala politics without violence and goons. The scale may be less perhaps than in some other states. But it is becoming clear that there are private armed groups led by politicians in various parts of the state. Successive governments that might have disbanded these armed groups have failed to do so—mainly because they have benefited from their existence.

Passline News Service

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he killing of Revolutionary Marxist Party (RMP) leader T P Chandrasekharan on the night of May 4 this year suggests a worrying resurgence of Kerala’s political militants. It is not the first time that the northern

Kerala is not without violence. In fact it has become hard to imagine Kerala politics without violence and goons. The scale may be less perhaps than in some other states. But it is becoming clear that there are private armed groups led by politicians in various parts of the state. Successive governments that might have disbanded these armed groups have failed to do so—mainly because they have benefited from their existence.

What is intriguing and perhaps more bizarre about the incidents is that these killings, political ones, do not seem to matter to the people of Kerala. They take these in their stride as if such violence does not affect them in any way. This passive and cavalier attitude to an issue that has tremendous bearing on, or threatens the very social fabric of, society is painful and unexplainable. It is therefore hard to know what lessons the people or politicians of the state might learn from incidents like the murder of Chandrasekharan. Per-

haps we should prepare ourselves for the answer to be ‘none’.

Still the murder sparked active discussions across the social media, in newspaper columns and on TV channels. Keralites concerned about the impact such incidents will have on the social life of the largely cosmopolitan state are truly worried. They have condemned the killing. Shashi Tharoor, Member of Parliament from Thiruvananthapuram, twitted against his party, the Congress, calling a hartal in protest against the killing and stated that the ruling United Democratic Front should, instead, have taken steps to keep Kerala safe by ending political violence. Twitter saw similar opinions saying that Kerala is not safe. One man tweeted that the brutal murder shows that the state is still under mafia influence and exhibits fascism. Another stated that ideology should be fought with ideology and not weapons. Several expressed the view that if a particular party is involved in the murder they

T P Chandrasekharan

The fact is, most of Kerala’s troubles are acts of man, not God, and

Azhikodan Raghavan

part of the state is seeing such a killing. Earlier too there were such planned murders in the area. But Chandrasekharan’s killing was a bizarre incident. “It was like watching something like a Hollywood film,” said one reading the next day’s newspaper.

No one knows what made the gang attack the victim. Perhaps no one ever will. But what is clear is that the tragedy will go down in history alongside such grim tags as CPI(M) leader Azhikodan Raghavan’s murder in 1978 and the murders of several others afterwards.

PA S S L I N E

would be ashamed to be part of that party. Some thought that since a byelection was due in Neyyattinkara that party would not have sanctioned a plan to do away with a political opponent as it would affect its chances at the hustings.

What is intriguing and perhaps more bizarre about the incidents is that these killings, political ones, do not seem to matter to the people of Kerala. They take these in their stride as if such violence does not affect them in any way.

This passive and cavalier attitude to an issue that has tremendous bearing on, or threatens the very social fabric of, society is painful and unexplainable. It is therefore hard to know what lessons the people or politicians of the state might learn from incidents like the murder of Chandrasekharan. Perhaps we should prepare ourselves for the answer to be ‘none’.

June 30-July 31, 2012

most of them are homegrown. Economically Kerala is (was) almost a mess of inadequate growth, corruption and bureaucracy; politically it seems to be going backwards.

Why has Kerala never become the just, modern and progressive state that was the dream at its founding? Because the powers, elected and unelected, who run this state of 33 million have far too much invested in the status quo to wish to see it change.

And the culture of corruption and nepotism that defines even trivial transactions—and discourages legitimate

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Politically Kerala is going backwards enterprise—remains deeply embedded.

Social thinkers say the socio-political scene in certain parts of the state, the northern centres in particular, lends itself to people, especially the youth, being easily attracted to the path of violence.

These areas are comparatively backward economically and socially though it is still a mystery why they remain so despite the fact that they have had substantial representation in the ministries and thus governance.

the inaccessibility of cheap labour and land, people are coming forward to invest in Kerala ignoring concerns about its disadvantages,” says Narayanan.

as important as vision. The prevailing undesirable trends are an undeniable reality. This undoubtedly is a stigma upon the state. Even amidst these political uncertainties, investment and growth are happening in other states.

What we lack is transparency. New projects are never disclosed to the people. The Government should take concrete and bold decisions on projects that benefit the state. Details of all projects should be made known to the people,” says Sudheeran.

is also the problem of transparency.

Even though we have a land acquisition policy now, we cannot say it is comprehensive and fool-proof. Steps should be taken to speed up land acquisition. The Government often fails to ensure proper rehabilitation of evictees. Kerala is a state with very little land.

Investment will come only when land is available for different projects. The Government should keep a portion of investment for land acquisition,” says Sudheeran.

Narayanan however agrees that peace and security of life have a vital role to play in attracting investment.

“Nobody wants to invest in a state where social harmony is at stake. Every entrepreneur prefers a place where he or she could do business without any hindrance. But unlike those in other Criminal activities in states, people in Unrest, whether it Kerala are vigilant and the state have been is of a large or small aware of things happen- alarmingly high during the Political violence degree, will slow ing around them. Be- last 10 years, especially has earned Kerala a down any movement, sides, exaggerated ver- after private financial instiShashi Tharoor K M Roy distinctive notoriety, particularly economic similar to that in some turbulent parts sions by the media will equally create tutions set up shop here. progress.

It is evident in countries of the country. The violence is either adverse impacts on investment. The ‘Quotation’ gangs are being employed which have been hijacked by anarchy plainly criminal, as in Bihar and media is today celebrating the politi- by private financial institutions to reand terrorists: they make tardy or no Madhya Pradesh, or are akin to the cal killings. It is a bad precedent to cover loans or vehicles from people who atrocities committed in Maoist-strong- allow the police to raid houses of emi- fail to pay instalments. “In fact, increashold states. People are killed because nent industrialists in connection with ing numbers of criminal activities are Apart from the social impact of their political persuasions. The kill- the killing of Chandrasekharan on mere the byproduct of private investors who murders of any nature create, ings are condoned by political parties suspicions. All this will adversely af- entrust gangsters with their protection they also affect investment for which have developed a vested inter- fect growth of the state,” says and money collection. And they execute the wishes of the growth of a state which is est in perpetuating violence. Party cad- Narayanan. their masters to a badly in need of it. Kerala is far res are formed and deployed for the “Don’t think all fault. Instead of trust- behind its neighbouring states purpose of containing political opposi- this is Kerala-centric. ing the state police, in development. The slow tion without, or dissidence within.

Violence is a univerbusiness giants al- growth can be traced to various However, blame games are continu- sal phenomenon,” ways go for private ing between the two fronts, one of says K M Roy, jourreasons. Political uncertainty is policing for things to which is in power in the state alter- nalist and political be done wherever the certainly one of these. However, nately. Successive governments in analyst. Compared to former fail. Thus no measures have been taken power have failed to introduce concrete other states in the people have lost faith to tackle the issues so far. country, the recent measures to tackle such violence. in the police,” says C Though well known for its comApart from the social impact mur- murder in Kerala is R Neelakandan, so- munal harmony, Kerala is politiders of any nature create, they also an odd thing. On the cial activist. This can cally sensitive. Even trivial isaffect investment for the growth of a other hand the numbe said to be the inber of atrocities is state which is badly in need of it. Kerala ability of the Govern- sues lead to hartals and strikes V M Sudheeran countless in other is far behind its neighbouring states in ment and the sys- here. For some years it has also development. The slow growth can be states. The only difference is that amid tem. found a place on the list of traced to various reasons. Political un- all the violence other states have been “The term ‘development’ is misin- states with high criminal activcertainty is certainly one of these. registering remarkable economic terpreted.

There is no connection be- ity. Can one hope for investHowever, no measures have been taken growth. Hence there is no correlation tween development and investment. ments in a socially and politito tackle the issues so far. Though well between attracting investment and soDevelopment is a process which decally insecure state? known for its communal harmony, cial harmony. In Kerala only two secmands state mechanism more than tors, health and tourism, are witnessKerala is politically sensitive. Even anything else. Investment does not trivial issues lead to hartals and strikes ing rapid growth,” says Roy progress. There have in the recent past “Power and infra- make any sense in development. Earhere. For some years it been more then 300 structure are two lier the state had proved has also found a place political murders in things that attract in- economically stable withon the list of states with Kerala and the numvestment to a state. out private participation. high criminal activity. ber of deaths in other Unfortunately, Kerala Development or growth is Can one hope for investincidents has been is poor in providing calculated in GDP rates in ments in a socially and higher. How can the both these basic ele- the country. Higher growth politically insecure state progress in this ments. We also don’t is registered if the GDP is state? anarchy. Where is have leadership with vi- up. Hence governments Kerala heading? What Though the phenomsion. Only political are keen to raise the GDP is in store for it in the enon is not restricted to leaders with a stain- by inviting business tyfuture?

Kerala alone, it has not less reputation and vi- coons to the state. All hit development in other Violence can be sion can place the these and politics are insouthern states as well mitigated only in two terconnected,” says state on the developas northern and eastern ways: one by strong ment track. The nexus Neelakandan.

C R Neelakandan Anoop Narayanan states where rapid action by the law-enC o u n t e r i n g between corrupt bugrowth has been witnessed for the last forcing authorities on policies emanatNeelakandan’s views on development, few years. “It is bad to compare other reaucrats and politicians is another ing from a determined government, and Sudheeran says the state cannot athurdle in the way of development.

Anystates with Kerala,” says Anoop two by a change in the mind set of the tain development without public-private Narayanan, President of the Malabar how, development will definitely take people. People in Kerala are far too participation. He says that stringent Chamber of Commerce. “The people place but it will take time,” he says. much preoccupied with politics that it But V M Sudheeran, senior Con- measures should be formulated to is difficult to have a change in attitude of Kerala are far more advanced than make it transparent and effective. “It is those in other states. What attracts gress leader, says it is not a matter of all of a sudden. This must however a simple fact that we cannot grow withinvestment in other states is cheap leadership with vision, rather it is the happen. Otherwise the future of the out private participation. Again, there labour and availability of land. Despite approach that matters. “Approach is state will be in stake.

June 30-July 31, 2012

PA S S L I N E

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THE ECOLOGY

By K Vijayachandran

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n the World Environment Day, K B Ganesh Kumar, Kerala’s Minister of Environment and Forests, made a provocative remark: the state has too many pseudo-environmentalists. According to him, many of them illegally possess rare animal hides.

There are reports of legal initiatives against the minister and Sugatha Kumari, noted environmentalist and poetess, who was sharing the podium with the minister, had staged an instant walkout in protest.

It was the 20th World Environment Day and the 40th anniversary of the United Nations Environmental Programme (UNEP), founded on June 5, 1972, as a product of the so-called Stockholm Declaration. These anniversaries were being observed in Rio in grand style by the UNEP and its global associates. Rio had witnessed the first world environment meet on June 4, 1992 and the global media had celebrated the event under an exciting banner ‘Last Chance to Save Earth’! Environmentalists the world over had paraded themselves as saviours of humankind, with a new type of religious fervour. And, detailed work programmes were drawn up by UNEP, with well-defined goalposts and targets on several fronts.

UNEP has now prepared a report card for different sectors and published it as a report titled From

The fifth edition of the Global Environmental Outlook (GEO-5), launched on the eve of the Rio+20 Summit, assessed 90 of the mostimportant environmental goals and objectives and found that significant progress had only been made in four.

These relate to eliminating the production and use of substances that deplete the ozone layer, removal of lead from fuel, increasing access to improved water supplies and boosting research to reduce pollution of the marine environment.”

PA S S L I N E

June 30-July 31, 2012

UNEP has now prepared a report card for different sectors and published it as a report titled From Rio to Rio+20 for discussion and review at the Rio-2012 meet.

Barring a couple of fronts like ozone hole, precious little has been achieved at the global level during the past two decades. The massive project for saving the earth has fallen by the wayside, and the question who will bear the cost of saving the earth remains unanswered even after 20 long years of intense debates. The global perception that environmentalists are mostly pseudo-intellectuals has now hardened further. Possibly that is why there is very little of media hype around the ongoing Rio-2012.

Rio to Rio+20 for discussion and review at the Rio2012 meet. Barring a couple of fronts like ozone hole, precious little has been achieved at the global level during the past two decades. The massive project for saving the earth has fallen by the wayside, and the question who will bear the cost of saving the earth remains unanswered even after 20 long years of intense debates. The global perception that environmentalists are mostly pseudo-intellectuals has now hardened further. Possibly that is why there is very little of media hype around the ongoing Rio-2012.

According to a new and wide-ranging assessment coordinated by UNEP, “the world continues to speed down an unsustainable path, despite over 500 internationally agreed goals and objectives to support the sustainable management of the environment and improve human well-being.”

The fifth edition of the Global Environmental Outlook (GEO-5), launched on the eve of the Rio+20 Summit, assessed 90 of the mostimportant environmental goals and objectives and found that significant progress had only been made in four. These relate to eliminating the production and use of substances that deplete the ozone layer, removal of lead from fuel, increasing access to improved water supplies and boosting research to reduce pollution of the marine environment.”

“Some progress was shown in 40 goals, including the expansion of protected areas such as national parks and efforts to reduce deforestation. Little or no progress was detected for 24, including climate change, fish stocks, and desertification and drought…Further deterioration was posted for eight goals including the state of the world’s coral reefs while no assessment was made of 14 other goals because of lack of data. The report cautions that if humanity does not urgently change its ways, several critical thresholds may be exceeded, beyond which abrupt and generally irreversible changes to the life-support functions of the planet could occur. “ UN Under-Secretary General and UNEP Executive Director Achim Steiner had stated: “If current trends continue, if current patterns of production and consumption of natural resources prevail and cannot be reversed and ‘decoupled’, then governments

will preside over unprecedented levels of damage and degradation.” He has reminded world leaders and nations meeting at Rio+20 why a decisive and defining transition towards a low-carbon, resource-efficient, job-generating Green Economy is urgently needed because “the scientific evidence, built over decades, is overwhelming and leaves little room for doubt.”

The report also called for “a greater focus on policies that target the drivers of environmental change— such as population growth and urbanization, unsustainable consumption patterns, fossil fuel-based energy consumption and transport and globalization.

In particular, globalization has made it possible for trends in drivers to generate intense pressures in concentrated parts of the world very quickly, as in the case of increased demand for biofuels

15

'Alternatives should be thought of' From page 10

number of personal vehicles from public roads. If we fail to make suitable adjustments to our lifestyles the transition to a less carbon-intensive era is bound to be chaotic and disruptive.

A non-renewable resource such as oil will run out soon if not used properly. We should first think of alternative resources such as solar energy and biofuels, rather than blaming the Government.

It is also sickening to see TV channel reporters standing outside petrol stations and interviewing vehicle owners whenever there is an increase in petrol and diesel prices. What the viewer gains from this is not clear. Instead, these channels and the other media should take the time and energy to do in-depth stories on solutions

At the end of March 2007 Kerala had about 4.02m vehicles. Today this has crossed the 6m mark.

About 15% of these are cars.

True, Kerala, or for that matter India, is nowhere near the US regarding the number of vehicles on the roads. Our car population is only a miniscule compared to that in the developed world. Yet we have reasons to worry about the growing number of private vehicles on the roads. leading to land clearance and conversion.� The report concedes that policy shifts away from globalization will be politically difficult and suggests minor measures by way of compensation.

Perceptions and concerns about the environment differ and the 500 points covered by the UNEP report related to numerous issues of varying importance and relevance. But the major environmental issue, pursued by UNEP after Rio-1972, was the climate change issue. A separate programme was launched and institutionalized for this purpose, under a new organization, called Intergovernmental Panel on Cli-

to the crisis.

It seems we have already learnt to live with increases in prices of all commodities and people have still not been deterred from buying cars and bikes whose sales have been increasing every quarter.

This is a national issue affecting all sections of people. There must therefore be concerted efforts by both the ruling and opposition parties to find a permanent solution. The main thrust should be to educate the public on a war footing about the urgent need to conserve oil and explore the possibilities of alternative sources of fuel.

It is also time the Government made a study of how fuel consumption can be brought down by a judicious use of its own vehicles which

There are people who question the Government’s priorities. Why does it encourage automobile manufacturers when it knows the situation in the country, they ask. All of us should pause and look at some unpleasant realities that are going to unfold in the future. The era of cheap and abundant oil is over. We must find ways and means to reduce our dependency on foreign oil. This can only be done by reducing oil consumption, especially for personal transport. alone account for a major portion of petrol expenses. Every day one sees Government vehicles belching fumes and running on worn-out, underinflated tyres—factors that also increase fuel consumption.

Automobile manufacturers should be forced to come up with dual-engine technologies as a criterion before they

Kyoto Protocol given a decent burial mate Change (IPCC). This was sponsored as a joint programme of two UN organizations, UNEP and World Meteorological Organization. The bulk of the financial and organizational resources of UNEP during the last two decades was used up by IPCC, and

the numerous other issues of the environmental agenda of Rio-1972 were neglected, and as admitted by the report From Rio to Rio 2012, very little progress registered.

IPCC itself was hijacked by big money and the high politics of OECD countries. Its chief obsession was energy and energy-related technologies.

It has produced four voluminous reports within a short span of 10 years. The first volume of the series had sought to establish that anthropological activities or more precisely the burning of fossil fuels lead to global warming and that atmospheric temperatures would turn unbearable by 2010. Then, there were predictions on polar icecaps melting, ocean waters swelling and flooding of the low-laying coastal areas, deforestation and extinction of species and pull-down of biodiversity to dangerous levels.

The Kyoto Protocol of 1996 was the outcome of all these elaborate global research. It was meant for salvaging the earth from global warming, by cutting down and regulating energy consumption by nation states. The target was to hold the temperature rise within

start setting up manufacturing units in the country.

The writing on the wall is clear.

Unless viable and alternative sources of energy are found and put into use immediately, the country will grind to a halt soon. Awareness must be created among all that fossil fuels are finite. two degree C by the turn of the century. But no legally enforceable agreement could be reached even in the last climate meet, held at Durban on December 11 last year. It appears the Kyoto Protocol is now given a decent burial. In fact, by the time climate talks had reached Durban, the voluminous IPCC reports and the Kyoto Protocol had lost most of their credibility.

In October 2010, an expert committee of the Inter Academy Council (IAC-www.interacademycouncil.net) had gone into the methodologies and procedures used by IPCC in its research and reporting. This IAC report was quite damaging, and the IPCC organization is now in limbo. Moreover, a parallel organization under the banner of Nongovernmental International Panel on Climate Change (NIPCCwww.nipcc.org) is now in position, and its studies are continuously questioning and exposing the numerous hypotheses and recommendations made

by IPCC task forces on the strength of statistical computer models.

Climate change and biodiversity had made little sense for most people, who suffered from lack of housing, drinking water, sanitation, healthcare and other civic amenities. The environment and global warming are hardly the agenda for the Rio-2012 meet of UNEP, as it celebrates its 40th anniversary. It has changed its focus to sustainable development and global governance!

June 30-July 31, 2012

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THE ECONOMY

By Dr V K Vijayakumar

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elcome to the new Kerala.

A Kerala that you are yet to explore.

Teeming with opportunities, prospects and potential. Where business and pleasure exist in perfect harmony.

Spearheaded by a pro-active government and famed the world over for its natural resources. This is the Kerala where the future is emerging. Come, be a part of it.”

These impressive words are from the ad that the Government of Kerala has put out for the coming ‘Emerging Kerala Global Connect’ planned for September. Of course, this is one more sincere attempt from the Government to catch the development bus, which, Kerala, despite its formidable strengths, missed many a time in the past. There is no denying that Kerala is full of opportunities, prospects and potential as the ad claims. But, what about the perfect harmony that the ad is so eloquently claiming?

These days Kerala has been in the news for wrong reasons. God’s Own Country has been plagued by devil’s work. The cold-blooded murder of T P Chandrasekharan who quit the CPI (M) to form a new revolutionary outfit evoked widespread condemnation across the nation. The outrageously dreadful remark by a CPM district leader that the party had eliminated three rivals invited not just revulsion but anger and shock across the country.

Ill news travels apace! Kerala came to be reported even by the BBC for the wrong reasons. Unfortunately, this has come at a time when the Government is making plans for the Emerging Kerala event.

Meanwhile, the UDF Government headed by Chief Minister Oommen Chandy has quietly completed one year in office. Though constrained by a slender majority, the Government started off well with the CM leading from the front. His people-oriented approach and his programme of meeting people in district headquarters and delivering solace on the spot came to be appreciated widely. The transparency in administration and the e-governance initiatives are, indeed, laudable. The annual celebration of the UDF Government, however, was marred by the bickering over an additional ministry to the Muslim League which skewed the delicate religious balance in the Cabinet.

cilitate linkages with inland water transport. Since water transport is hugely energy-efficient, this can facilitate substantial reduction in energy costs apart from decongesting the roads in Kerala.

Knowledge City

To give direction to the state’s development the Government approached the legendary Sam Pitroda, currently the Chairman of the National Innovation Council. Pitroda, reputed for his Midas touch and a clear vision on development, agreed to be the state’s mentor. Team Pitroda will identify 10 business plans from five business sectors—coastal navigation, Knowledge City, ayurveda, waste management and e-governance—covered by Pitroda’s programmes.

Chandrasekhar with members like Mr E Sridharan and former Technopark CEO Vijayaraghavan, is a team which has enormous talent. The Planning Board, it appears, is pursuing a serious agenda for the state’s development.

The Pitroda initiative To give direction to the state’s development the Government approached the legendary Sam Pitroda, currently the Chairman of the National Innovation Council.

Pitroda, reputed for his Midas touch and a clear vision on development, agreed to be the state’s mentor. Team Pitroda will identify 10 business plans from five business sectors— coastal navigation, Knowledge City,

The Oommen Chandy Government is turning no stone unturned to catch the development bus, which the state missed on previous occasions. The State Planning Board, headed by former Cabinet Secretary K M

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ayurveda, waste management and egovernance—covered by Pitroda’s programmes.

The Pitroda programme comprises:

Coastal navigation Coastal navigation will be the first among the projects. For a state like Kerala blessed with a bountiful coastal line, this can be a very cost-effective method of transporting goods.

Development of minor ports along the coastal route will fa-

This has been proposed as a selfcontained city of trans-disciplinary studies encompassing holistic medicine, archaeo-metallurgy, genomics and green energy. Development of the Knowledge City based out of the capital city Thiruvananthapuram can contribute substantially to the promotion of gaming, animation, genomics and medical sciences in which Kerala has the potential to excel.

A global centre for ayurveda The plan here is to integrate the many traditional systems of medicine giving priority and importance to ayurveda. The vision is to market an integrated and holistic system of medicine globally.

Waste management Kerala needs a waste disposal programme akin to those developed by European countries having high population density similar to Kerala’s.

E-governance Under this project, the state will be connected to the national knowledge network and rural broadband.

Apart from these, the State Government will implement the following projects: * Harnessing the services of the retired personnel * Giving training to those without professional education with the help of IT * Modernization of Kerala’s traditional industries like coir, handloom etc * Health insurance * High-speed north-south rail corridor In the 10-point programme Pitroda promised his team’s full cooperation for five; out of the remaining five one can be executed jointly while the other four can be planned by the state.

These programmes, though not altogether novel, if implemented in a timebound fashion, along with the bold initiatives in the budget, will certainly be milestones in the path of the state’s development. The million-dollar question is: “Will the famed Pitroda magic work in the complex political and social environment of Kerala?” Let’s keep our fingers crossed.

(The author is Investment Strategist at Geojit BNP Paribas)

17

PRIDE OF KERALA IN SAUDI ARABIA (Logistics)

Passline News Service

P P Alippu

T

he life of Alippu seems like the kind of an inspiring story a script writer for a film would dream up. The man behind Al Bassami Transports and Cargo Express has an eventful story to tell—a tale of commitment and hard work.

The story dates back to the mid-1980s. Ali, as Alippu is endearingly called by friends and acquaintances, set out on his journey in 1986 to Jeddah, Saudi Arabia, in search of his fortune. He had a humble beginning, starting his career as an office boy. After a few months, Ali donned the role of a salesman. Later, during the 1990s, he went to work in a chocolate manufacturing company.

Though all these jobs were small he never got frustrated as he had unflinching faith in Allah and utter commitment to whatever he did.

The first step by Alippu towards entering the field of business was the setting up of a bakery items supply unit. This experience of the food industry and the success he achieved in the venture led him to launch a fast food-cum-supermarket named ‘Fabin’ in 1994. Inspired by the success of this firm he switched over to a new platform—transportation—by starting Al Bassami Express Cargo in 2000, though with a very limited capital. international airports which have experienced personnel and are supported by the latest inventory management, security and specialized storage systems.

They are specially designed to handle large volumes of international freight and are open round the clock. Customs clearance and documentation is another service offered. The company itself clears all issues relating to customs docu-

Gradually he turned his attention to business. The first step was the setting up of a bakery items supply unit. This experience of the food industry and the success he achieved in the venture led him to launch a fast food-cum-supermarket named ‘Fabin’ in 1994. Inspired by the success of this firm he switched over to a new platform—transportation—by starting Al Bassami Express Cargo in 2000, though with a very limited capital.

Because of its timely delivery and quality customer service, the name ‘Al Bassami’ traversed across the globe. The firm now provides a series of cargo services based on customer requirements.

The service packages include door-to-door service, trucking and road transportation, vehicle transportation, domestic and international courier service, professional packing, international freight forwarding and customs clearance and documentation. Unlike other cargo services companies, Al Bassami employs the newest technology for its services. A confirmation message is sent to the consignor via SMS at the moment delivery is made. Through the provision of online tracking, it is easy for customers to track the position of the consignment through the Al Bassami website. This instant message servicing system helps customers to be tension-free.

Quality of packing is what endears Al Bassami to its customers. Extreme care, professionalism and expertise can be seen in each package delivered from the company. Besides, the company is very particular about the minutest points. As the service network is spread all around, this attention helps couriers to reach their destinations without any delay after all customs clearances.

The company also has a network of warehouses located in the vicinity of

mentation, clearance and forwarding for importers and exporters at low cost.

Initially Al Bassami had only a limited number of employees and just one truck for cargo services. But as the time passed, the group grew into a highprofile establishment with 3,000 trucks and 5,000 employees. Today it has 64 offices of its own in the GCC countries. In India it has offices in Mumbai, Hyderabad, Lucknow, Thiruvananthapuram, Kochi and Kozhikode. There are also service points spread throughout the Middle East, including Saudi Arabia, the UAE, Kuwait, Bahrain and Qatar, and also in India.

Chick Hut, near Kadavu resort in Kozhikode, is another popular venture of the group. Chick Hut’s chicken is very famous and is perfectly baked using firstclass natural ingredients and techniques. The outlet provides an exciting range of delicious, spicy, mouth-watering chicken. Like all other ventures of the group, Chick Hut also earned instant popularity owing to its tantalizingly tasty dishes and great hospitality. Chick Hut has six outlets in the Gulf, three in Saudi Arabia and three in Jeddah, and is planning to open more in other places.

Alippu is proud of his Kerala, especially Malappuram, roots. Apart from business, family is his strength. Rasia, his wife, has always remained a great support through thick and thin. The couple have four children—Ramshi, Rabeela, Nishal and Shadh.

-Response Feature

The largest logistics network in the Middle East

SAUDI ARABIA _ Customer Care 92 000 6313

P P Alippu_ Head Operations Saudi Arabia

DOMESTIC CARGO SERVICE (By Road) I DOOR TO DOOR CARGO SERVICE (By Air & Sea) I AIR FREIGHT & SEA FREIGHT June 30-July 30-July 31, 31, 2012 2012 June

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PRIDE OF KERALA IN SAUDI ARABIA (Healthcare) Passline News Service

P

A Abdul Rahman is a well-known figure among Keralites in the Kingdom of Saudi Arabia. Managing Director of Shifa Jeddah Polyclinic and Diagnostic Center, Abdul Rahman perhaps is known more as a great humanitarian than as a businessman. He believes that serving the poor is serving God Himself. Though his business empire stretches across Saudi Arabia, it is his humanism that has taken him to heights in his life. For him, his business is not just livelihood but a true path to God. Hailing from a very ordinary family of Malappuram, Abdul Rahman completed his schooling from Chenmankadavu School and graduated from Malappuram Government College. Even as a college student he was interested and active in social service. His interest did not wane with the passage of time.

It was this ideology of charity that took the shape of Shifa Jedda Polyclinic in 2005 at Jeddah, the land of two holy mosques. Until a few years ago, an average Malayalee there found it difficult to meet hospital charges, with low incomes and high food and accommodation charges. It was Shifa which came up with a helping hand to them. Now the seven-year-old institution has grown to become the topmost hospital in Saudi Arabia. His total dedication to his cause and deep empathy for the poor and underprivileged have earned widespread acclaim and made his endeavour an extraordinary success.

In word and deed, Abdul Rahman wants his venture to be entirely different from a mere money-making institution. “We never provide service according to the weight of the patient’s pocket and have never denied treatment to the poor.

Our clinic has always welcomed and supported the initiatives taken by various social and welfare associations in providing healthcare services to the weaker sections of society. We believe service is a token of charity,” says Abdul Rahman.

It is this devotion and compassion that have been rewarded.

Today Shifa also tops the list of speciality hospitals in Jeddah. “We started

Shifa when 16 other speciality hospitals were already there in Sharafiya, Jeddah.

The attempt was based on a realization that I had got my own space in the sector and had the strength to convert my vision into a mission. Today it has grown tremendously with the status of being a hospital with the largest number of specialist and Indian doctors. Since inception we have been a trusted name in quality healthcare services in Jeddah. It is our eminent panel of highly experienced and skilled medical practitioners and our most sophisticated and state-of-the-art infrastructure that have made us unique,” says Abdul Rahman.

The hospital was launched with a mission to provide first-rate treatment facilities without pinching the client. Excellent customer care management and dedicated staff support set the hospital apart. Shifa today has 18 departments including Cardiology, Urology, Internal Medicine, General Medicine, General Surgery, Orthopaedics, OB & Gynaecology, Dermatology, Ophthalmology, ENT, Pathology and Radiology with sophisticated modern diagnostic services such as echo and TMT. It also has a modern 24-hour laboratory with the latest automatic equipment.

Shifa also undertakes Iqama Baladiya medical services. Further, the clinic has got a well-equipped family clinic with two eminent gynaecologists and paediatricians.

It has been set up to give special attention to the health problems of women and children. With the capacity to hold a customer base of over 1,00,000 patients with 16 insurance companies, it deals with over 9,000 corporate clients and acts as a single-stop healthcare solution to clients.

Shifa Jeddah Optical is the preferred choice of many for professional eye care and is considered to be one of the best and most complete optical stores in the region. Shifa’s pharmacy always possesses large stocks of medicines round the clock. It provides health checkup packages too.

Highly conscious of its social responsibility, Shifa is keen to make people aware of their health. For

this, it conducts seminars and awareness classes to enlighten them on health issues.

“We strongly believe that prevention is better than cure. Towards this we organize various seminars and health awareness programmes on common ailments like cardiac problems and diabetes,” says Abdul Rahman.

Shifa is a fully IT-enabled medical centre. Patient records including case history are maintained by electronic methods. This enables retrieval and maintenance of the records much easily and effectively.

Shifa Al Aziziya Medical Center, a branch of Shifa Polyclinic, is located on Prince Miteb Street, Jeddah. It was launched with the aim of making available quality healthcare services to the public at affordable rates. It has a clinic in almost every speciality, manned by experienced doctors of different nationalities.

It provides free consultation in gynaecology and paediatrics every year for the first 100 patients who apply. It also offers attractive discounts on all other services.

Abdul Rahman with IUML president Sayyid Hyderali Shihab Thangal

Famous for its dealings with clients, Shifa respects and values their time. To minimize the patients’ waiting time the clinic has introduced an efilling system which ensures effective coordination between

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19 Until a few years ago, an average Malayalee in Jeddah found it difficult to meet hospital charges, with low incomes and high food and accommodation charges. It was Shifa which came up with a helping hand to them. Now the seven-year-old institution has grown to become the topmost hospital in Saudi Arabia. Abdul Rahman’s total dedication to his cause and deep empathy for the poor and underprivileged have earned widespread acclaim and made his endeavour an extraordinary success.

and among the doctors, laboratory, Xray, reception and the medical approval department.

Shifa is planning to open a branch in Makkah as well. “Our clinics are much ahead of many other health service providers in terms of service. The secret of our success is that we anticipate changes instead of reacting to them”, says Abdul Rahman, who was a successful entrepreneur in the field of travel and tourism before entering the medical field. He owns one of the best tour operating agencies in India, ‘Fayeda Travel Agency’. The group has branches in almost every major city in India and also in Dhamam, Jeddah and Riyadh in Saudi Arabia.

Abdul Rahman holds several positions. He is the President of the Jeddah Chapter of Malappuram College, a member of the India Forum and Kairali and General Manager of Middle East Trade Lines.

“An organized and punctual person will never fail in life. One can be successful in life only through truthfulness and sustained hard work,” says Abdul Rahman. It is adherence to this principle and the distinctive perspective he has on life that made him what he is today.

The Abdul Rahman-Shahina couple have four children—Neshma, Rizi, Shaima and Sheihzad.

-Response Feature June 30-July 31, 2012

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IDEAS

Sam Joseph

S

ports and games for many are a wonderful pastime, pleasure and playful experience while for others they turn from a passion into a lifeline for a career, an exclusive profession and even for achieving pinnacles of success. In Kerala there are streams of such events for both kids and adults. Some have found official sanctions and others support from private realms to move forward.

Team Sam Academy came into being with the intent of backing up existing events and individuals lacking proper support and introducing new items to create venues for budding young players to shine.

The academy works on the ‘Principle of Synergy’ combining facilities and resources both human and otherwise to create opportunities for the sports and games lovers of the land. Clubs, schools, colleges and institutions willing to share their sporting facilities with the public in a limited fashion without inherently disturbing their own internal systems to a great extent are the backbone of the development process.

Team Sam Academy for budding sportspersons in Kochi, has links to a wide number of coaches, trainers and sports-related persons who can assist upcoming talents to achieve a higher level of performance than was ever conceived before.

The approach is highly knowledge-based with a lot of emphasis on theory. The importance of fitness and physical training is one of the prime aspects of the programmes. Video presentations form a vital part of the training schemes. Visualizations adapting deep focus and meditative techniques are a key to the mastery of the respective sporting subject.

Projects for NRI promotion A large population of children have never had the opportunity of coming into mainstream game-play-

(scuba diving, kayaking, sailing, snorkeling, swimming); ball sports (basketball, football, handball, volleyball, throwball, softball) and others (tenpin bowling, bridge etc) have already commenced in leading clubs of Kochi open to members and nonmembers, like Regional Sports Centre, Cochin Club, Lotus Club and Boomerang Klub at Oberon Mall. Many schools and colleges are waiting to join the bandwagon.

Training is provided at different levels for beginners, intermediates and advanced players. Coaches are provided according to their availability.

Sports and games are thrown open to genuine enthusiasts willing to follow all standard rules and regulations. Team Sam Academy, headquartered

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Innovator in tissue culture S

herin Ashraf’s entry into the field was not accidental. An ardent lover of flowers from childhood, she was keen to nurture this passion which inspired her to start a business of her own, ‘Hafi Tissue Culture World’. The nursery had a humble beginning in 1994 inside the compound of her house at Kalamassery, Kochi. At the beginning, she learned the techniques of tissue culture from two scientists in the field. Later, it was her hard work and ambition that turned her into one of the most accomplished women entrepreneurs of her time. “You can be innovative and productive only if you love what you are doing, else you simply work like a machine”, says Sherin.

Sherin’s insistence on the quality of service was her driving force to learn tissue culture. It is a wonder that she, a mathematics graduate, learned biotechnology by herself, she thinks.

Sam Joseph, Director of the academy, envisages much more professionalism in the training and teaching of various programmes as well as regular and systematic organization and promotion of tournaments and championships. The programmes have already started from Kochi in Ernakulam district and will permeate to other districts of Kerala in phased manner.

Racket sports (tennis, soft tennis, table tennis, squash, badmintion; cue sports (billiards, snooker, pool); iron sports (powerlifting, weightlifting, arm wrestling, body building); board games (scrabble, checkers, chess, carrom, darts); water sports

Sherin Ashraf

ing situations mainly because of study pressures and financial restraints. We can give them a chance wherever possible to test their skills and help develop their sporting ambitions.

Separate camps and tournaments can be organized in each school, college or district/state with individual NRI promotion and sponsorship. For 20122013, 10 schools and colleges each and five clubs and institutions are proposed to be brought in this promotional purview.

Talent scout camps: Rs 5000 (to find promising players for a particular sport or game) School/college championships: Rs 10,000 District-level tournaments: Rs15,000 to Rs 25,000 State-level championships: Rs 30,000 to Rs 1,00,000.

Funds will be utilized for the conduct of the event, the publicity, prizes, trophies, certificates, game brochures, training pamphlets, remuneration of officials, coaches and staff, refreshments, travel and transport, buying and renting equipment etc.

Today Hafi Tissue Culture World is sprawled in three acres of land at Pukkattupady, near Kalamassery. The enterprise has grown much more than a nursery. With an output of 50,000 plants a month, it now comprises Hafi Orchids, Biotech, Aquatics, Floritech and Agrotech. Since the business needs considerably large investment and attention, she literally has no competitors.

“Contaminated climate here, scarcity of workers etc are some threats we confront. Every business is prone to failure but learning from each problem strengthens and equips you to track it the next time”, says Sherin.

A well-equipped has also been set up at the nursery. The group mainly deals in tissue-cultured varieties of bananas along with orchids of around 40 varieties, aquatic plants, anthuriums, medicinal plants etc.

The centre imports and exports rare plant species to meet the demand. “Specialist knowledge and uncompromising attitude towards quality have made Hafi top the choice list of leading growers, farmers and various Government agencies”, says Sherin. This envious success is not a miracle that happened overnight. It was the wholehearted support extended by her husband and two sons that enabled her to get the present boost in her career. The growth is also due to excellent teamwork, she says.

21

ADVERTISING

Angry young ads

The changing trend Passline News Service

T

he clamour for social change is getting louder and louder nowadays but it is surprising that these voices are emanating from unlikely quarters.

These calls for reformation may reach you while you watch your favourite programmes on TV. Come the break hour, the small box will be flooded with a slew of advertisements meant to infuse a sense of social awakening in you. Do not get the wrong idea that they are the usual Government campaigns talking about birth control, or things you should care for while applying for a job in the Gulf countries. These are some real corporate ads intended to market products.

phone camera. Seeing this act, another long-haired woman takes away his phone. And a voiceover follows: “Things are changing” G Sunil, a creative artist at Firewood ad agency who developed the concept for the ad, says that the idea was to produce an ad with a different approach in style and content. He says the Indian market has been ruled by international brands as far as beauty and healthcare products are concerned.

Then about three or four years ago the market became open for manufacturers in Kerala. This brought in tight competition among the brands and newer ways had to be sought out to market the products. It is this situation that resulted in ‘ads with a difference’.

Eble Elisha, a student, says that it is a woman’s choice to have long hair or short hair.

“The national campaigns express sincerity and social commitment but the new Malayalam ads are produced just to grab the attention of the people,” says O G Sunil, a media critic and senior copy editor at KPB ad agency, Kochi. He says the national campaigns lead us to great truths or moral values within the timeframe of a few seconds.

These ads effectively convey the feelings of love, compassion and patriotism to the viewers.

He cites the examples of Cadbury Diary Milk, Idea, Airtel and Pears, Idea ads with Abhishek Bachchan as ‘Sir Ji’ tackled issues like corruption and

The new ads are targeting the conscience of the consumers and emotions play a secondary role. It seems conscience is much in demand these days. Aamir Khan, the Bollywood superstar who used to keep away from the public in the past, has come out with a TV show that deals with social problems. The new show’s instant popularity has boosted the star’s image.

The thinking actor has proved he is also a thinking man. Be it ads or celebrity talk shows social activism is the buzz word.

Another ironic fact is that the message they are delivering is in no way connected to the nature of the product they are marketing. For instance, a hair oil ad may urge people to rise against abuse against women.

These new ads are targeting the conscience of the consumers and emotions play a secondary role. It seems conscience is much in demand these days. Aamir Khan, the Bollywood superstar who used to keep away from the public in the past, has come out with a TV show that deals with social problems. The new show’s instant popularity has boosted the star’s image. The thinking actor has proved he is also a thinking man. Be it ads or celebrity talk shows social activism is the buzz word.

The trend reached Kerala only recently with hair oil manufacturers like Indulekha coming up with visual ads shot in a manner as if they are capturing real life happenings without much manipulation. The ad grabbed attention because of its closeness to the real approach, provoking tone and harsh, unrefined accent of the actors.

The ad shows a nameless, not so young, lady with long untied hair (stage actress and activist Sajitha Madathil) standing amid a crowd at a bus station and talking loudly in an angry tone about the men who get sexually stimulated by the long hair of women. These men try to abuse them in buses by touching their hair, she says. She urges the crowd that women should face the situation bravely. Women need not cut short their beautiful hair to keep away from those men.

The advertisement concludes like this: A young woman with long hair is sitting on a bus and a man tries to photograph her hair through his mobile

“Beauty gives confidence; a strong and beautiful hair will impart the boldness to face tougher situations,” he elaborates on the concept and the message embedded in their ad.

The ad was scripted by Sunil and Kumar N M with A K Vinod being the director. The team say they wanted to break away from the well-trodden path.

That’s why the film was shot in a raw manner without opting for any glamour. This might have helped to bring in an element of reality to add to the intensity of the situation narrated in the film, they say.

The flip side Though the ad gained immediate attention it was not free from flak. Men disapproved of it the alleging that it depicted them as obsessed with the long hair of women. And it failed to gain the support of women because of its emphasis on the need to grow long hair.

the increasing population in India.

“Those ads were appealing because of their simplicity with a light touch of humour and satire.”

“On the other hand Malayalam ads based on indirect concepts are disappointing. But, the ads of Kalyan Group are an exception to this, especially the ad with actor Dileep,” says Sunil.

The Facebook factor Rakesh R Menon, a software professional at Infosys and a short film scriptwriter, says the emergence of social media is indeed an influencing element. Anything, no matter how great or trivial it is, gets instant attention on social networking sites like Facebook.

“Once a new ad is aired on television, chances are high that multiple numbers of discussions will be taking place on Facebook about it. The brands make use of this possibility and opt for more socially responsible ads to

attract the attention of armchair activists roaming in and around Facebook and Twitter.”

Everyone likes to be an activist on Facebook. A glance at the status updates of individuals or the comments they post testify this. A user who shies away from commenting on socially relevant topics is usually regarded as dumb. “But it is interesting that you don’t need to be an activist in real life.

Just share something which is relevant and comment on it, or be part of an online activist group and take part in discussions, that’s enough,” he says.

Rakesh says that when people start pretending to be activists you have to prove that you also belong to the same league to ensure the better marketing of your brand. By their ads, brands express their solidarity to the socially alert consumers. It seems the brands rely on the ‘thinking man’ image to woo the audience.

June 30-July 31, 2012

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MUSIC

performing a new song on stage shows or putting his own version of that particular song on You-tube.

I

Passline News Service

n an age when remixes and remakes rule the roost, the beauty of the original is hard to experience. Following this trend, creativity has found its meaning changed and a work of art has become more like a pastiche.

Overshadowed by the snazzy look of these mashups, the original is being forgotten and pushed away as outdated. The practice of remixing and unabashed plagiarism has become commonplace in the name of trend.

The latest mantra is that ‘the genius of artists lies in their ability to hide the original and not in their creativity’, a statement made by Bollywood filmmaker Mahesh Bhatt a few years ago to justify the films he produced. But, with the evolution of the social media, the copycats are easily brought before daylight. Yet, the less stringent provisions in the Intellectual Property Rights (IPR) in India help them go scot free.

The music industry has long been in the midst of controversies related to unauthorized remakes and remixes. But strict laws are absent in India. The creative people in the film and music industry want some rigid laws like those in Hollywood.

On May 22, the Indian music Industry witnessed a historic initiative which might redeem its stature and elevate the industry to match international standards. An amendment to the Copyright Act of 1957 passed in the Lok Sabha proposes that lyricists and composers can now claim royalty for their creations.

The new bill would bring about a paradigm shift in the industry as it will result in a shift of power from the producer to the artists. Earlier, when a song was aired on television or radio, only the producer got benefits from the royalty of the work. But, under the new bill, which is awaiting President’s nod to become law, the writers and composers are entitled to claim royalty.

Bijibal, who stole hearts with the melodious songs he composed for Arabikkatha and Salt-n-Pepper,

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says it is the triumph of music itself. “The financial benefits only come second but it is the ethical and moral aspect of the bill that makes me happy,” he said. A work of art is its creator’s ‘baby’ and there is a lot of pain behind every creation. “With the new amendments in the bill I hope the creator’s labour will get recognized.”

Writers and composers have long been raising their voice to change the Copyright Act to favour them. They say there are many musicians who were celebrated in their heyday but had to undergo the fate of being forgotten by the industry and forced to live in abject poverty later. If they were entitled to royalty when they were alive, their story would have been different.

With the onrush of new-generation FM stations, reality shows and the social media, music is in much demand these days. But, the creators are never getting any benefit. Once a song is released, the

The music industry has long been in the midst of controversies related to unauthorized remakes and remixes. But strict laws are absent in India. The creative people in the film and music industry want some rigid laws like those in Hollywood. work becomes the property of the producer or the music company, whose contribution in making the song rests solely on the financial part.

With the new amendment, the authors will be declared owners of the copyright of their creative work and this cannot be assigned to the producers. The creators will get their due each time their work is broadcast on television or radio.

On the other hand, the amendment causes anxiety to aspiring musicians and singers. They fear that the new amendment will adversely affect the freedom they have enjoyed so far. Rakesh Kesavan, an aspiring singer, whose team won the Season 2 of Surya TV’s musical reality show ‘Sangeetha Mahayuddham’, says he welcomes the new amendment but is sceptical about certain aspects of it.

He supports the royalty for lyricists and composers but differs on the ban on cover versions. He feels that the law should not prevent a singer from

“When a new song is released, aspiring musicians usually create their own versions either by lending their voice to the original track or by remixing it to display their talents. I have sung for such versions which never caused damage to the original. People never stick on to the secondary versions. After listening to them they immediately go to the original,” says Rakesh. “Look at the way the multiple versions of Dhanush’s ‘Kolaveri’ song helped it gain a wider reach.”

DJs also remix songs, he says, but it is done to gel with the hyper-energetic mood on the dance floors and people also demand such foot-tapping mixes.

“Royalty for musicians is a welcome move. I hope it would be flexible to stage and reality shows,” the wannabe singer-composer says. According to him, laws should take care not to disrupt the democratic air prevalent nowadays to encourage budding talents.

Bijibal says he is not fully aware of the other provisions in the bill, but adds that it is highly ethical if composers give royalty to the original creators of an old song when they want to remix it for a film or an album. “Composers, including me, have made remixed versions but the royalty went to the producers of the films who played no part in the birth of the songs,” the composer, who remixed the evergreen song ‘Alliyambal kadavil…’ for the Mammootty starrer Loudspeaker (2009), confesses.

He says that sometimes the lyricists and composers will come to know about these remixes only after their release. And when the new versions top the hit charts, it is saddening that the old masters are put in the shade, says Bijibal.

Bobby, a leading lawyer in Kochi, says that if the amendments become law it will be the victory of the Indian judicial system. “The Copyright Act in India was insufficient to block many negative practices like piracy; the new amendment will be the first step towards strengthening the IPR,” he says.

He cites the piracy row created by the Jaswant Singh book Jinnah: India, Partition, Independence.

The controversy the book created attracted the attention of pirates. The pirated copies, printed in Pakistan, were available at the black market in India for Rs 200, while its original copies were priced Rs 1,350.

“Many provisions in the Copyright Act were obsolete, and new amendments are needed to keep up with the changing times,” says Bobby.

As of now, it is not clear if the new bill has provisions to curb piracy, but there is hope that it will help the starving musicians.

23

E-BIZ

Passline News Service

T

the idea of integrating both online and offline discounts made this site unique. “It is this strong desire for uniqueness that keeps these guys stand out. Offerkraft is a supermarket of offers,” he said.

hey deal with deals and they believe a deal is a deal.

Two young MBA graduates from Kerala are about to date with success in the world of ebiz with their novel ideas which prove to be timely.

One year ago, Anish K Prakash and Prasobh Veluthakkal, two Bangalorebased Keralites, posted something on their Facebook profiles that was about to bring changes in their lives and attitude. The status update was about the announcement of a new website called dealspace.in, which aggregated deals from a few major deal sites. In no time the news spread across the social media and people searching for discounts and offers began to rush into the site. According to official data, the site used to receive more than 5,000 hits.

The huge response to dealspace initially surprised the young men who then began to think seriously about the project. That thought resulted in a new online deal site named Offerkraft which was launched on June 1.

Anish Prakash elaborated over the phone from Bangalore about their e-ventures. When they started dealspace, he said, there were only a few sites operating on the concept of deals. But they were mainly concentrating on a restricted range of products. But, with dealspace, a consumer was able to check the details about the discounts and offers on a variety of products online.

“What we were doing was channelizing the online deals and bringing together all the deals under a single roof. To put it simply, dealspace was like a map showing where to go for a better offer on a particular product, or who is offering the best deal of the day,” Anish said.

Deal of the day Before starting dealspace, the duo had no great plans and they did it just as a part-time activity as both of them were working in reputed MNCs. According to Prasobh, what prompted them to take such

The product list encompasses a wide range of categories like apparel, camera and accessories, dining and night life, health and beauty, books, DVDs, travel and stay, mobiles and internet and computer services. Offerkraft has signed contracts with various vendors and once a product gets sold it gets its share according to the agreement.

New website by young Keralites explores online deal spaces an initiative was the huge success of the deal of the day concept introduced first in the US by the website Groupon. Introduced during the time of recession, Groupon gained wide appreciation and immense profit during 2010.

In 2011, the deal of the day caught the attention of Indian

Anish

close within one or two weeks.

But, if the customer really liked the product or company, they would stick on even after expiry of the offer. “Thus it’s a win-win-win situation for the three parties,” said Prasobh.

Dealspace exploited the greatest weakness of the deal of the day trend that they can-

rectly approached them. The customer, named Praveen, asked them to expand their venture and offered his help.

So, they decided to do the business on a serious note.

Dealspace required an investment of only Rs 1 lakh, and that without any external aid. But, Praveen came in will-

Offerkraft will feature some additional applications which will be the first of their kind as far as the Indian e-biz market is concerned.

businessmen and online deal sites like Snapdeal came into existence.

Prasobh said that these sites were directly imitating Groupon. Businessmen, to attract customers, would put up their offers on these websites.

The offer would be handsome enough to lure them. A customer, looking for offers, had to purchase the discount from these sites. But the offer might

“Offerkraft is still in the beta form and we have kick-started our ride from June 1 onwards,” said the enthusiastic Anish.

The site has options like freebies, where the customer can buy those products which the companies offer for free. It is a private registered company with the name ‘Offerkraft Web Solutions Private LTD’, he added.

Offerkraft will feature some additional applications which will be the first of their kind as far as the Indian e-biz market is concerned.

The young guns Anish and Prasobh became buddies while doing their BTech in FISAT, Kochi. Later on, Anish went on to pursue MBA in Marketing at the National Institute of Industrial Engineering, Mumbai. Praveen, who joined them later, is an alumnus of IIM-Bangalore and he is the only married man in the gang. The other two are just 25 years old.

Anish is returning to Kochi, his homeland, and plans to explore new

Prasobh

not display all the offers on all the products. Dealspace aggregated all the info on deals from all the sites and thus it was a hit, Anish said.

Offerkraft: how they crafted offers Anish and Prasobh felt the need to take their small venture to the next level when one of the users of their site di-

ing to contribute more.

Dealspace was reconstructed with a new brand name ‘Offerkraft’ and a new concept. They shifted from their strategy of aggregating offers and started direct tie-ups with those who offer discounts on products.

Anish said discounts were everywhere and most of them were offered offline. That was through shops, malls etc. And June 30-July 31, 2012

business ventures which will be based on art.

Prasobh, born in Palakkad, has resigned from his job to fully concentrate on Offerkraft.

They are more hopeful now, as more people are coming forward to offer angel funding.

With the help of the innovations taking place in the tech field the trio realizes even the sky is not the limit for their dreams.

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24

INVESTMENT

Volatility prevails over stock markets Passline News Service

T

he Indian stock market is playing truant because of several factors.

Inflation is the main villain. As if to add insult to injury, GDP growth is going down and industrial growth and exports are tumbling. Imports devour a major chunk of our foreign exchange especially at a time when the rupee is depreciating. Rating agencies evaluate the Indian economy as poor making foreign investors look askance at the country’s performance. The Reserve Bank of India had earlier cut rates. But this had no far-reaching effect on curbing inflation. Above all, the uncertainty on the political front about the presidential election makes the situation messy. It is necessary in these contexts how the stock market is performing because it is the barometer of the economy.

The Indian economy is witnessing its darkest era ever after the 2008 global meltdown. “Frankly speaking our economy fared well compared to any other country at the time of the global economic recession. India is considered to be the Asian Tiger and one of the most important players among the BRICS countries. Now the glory of the Indian economy is dwindling and the country is proving a nightmare for the investing community everywhere. Stan-

dard & Poor, the international rating agency, downgraded India twice consecutively within two months. The agency labelled our economy a junk destination for investment and termed the country a ‘fallen angel’ among the BRICS nations. The reasons are policy paralysis, ineffective leadership of UPA Government II, melting rupee value and the recent imbroglio of Vodafone, inflation, slackening of GDP growth, depletion of our foreign currency due to high dependence on imports etc coupled with the Eurozone crisis”, according to Mr Raghavan V, Regional Head of Nirmal Bang. Fitch, another agency, downsized India by saying that it is in a state of being ‘out of the frying pan into the fire’. However there are chances of the IT, pharma and banking sector stocks showing an uptrend.

Mr Ignatius Kulirani, Regional Head (Kerala) of Karvy Stock Broking Ltd, says the stock market is undergoing a crucial phase. The high inflation is a hard nut for the RBI to crack because the central bank cut the rates in its last sitting to curb inflation. Again, inflation remains a stumbling block before the bank. The prices of essential items have gone up. Market experts cannot predict whether the bank will cut rates or not again. The stock market will show a bullish trend if rates are cut again.

Mr Kulirani says the outcome of the Greek poll may have some impact on

the international market which may goad foreign investors into retracting from the Indian market. That depends on the party that wins the election. If the party which leaves the European Union wins then the outcome will be bad for the Indian market too. The weakening of the rupee has more repercussions as India is an import-oriented country. The Standard and Poor rating of the Indian economy also will present a dismal picture of India to foreign investors which will adversely affect the Indian stock market. The occasional uptrend that the market shows is due to the good performance of the large-cap shares. Mr Kulirani expects no major breakthroughs in the Indian stock market for the next two-three months unless any major development takes place in the Indian economy.

Until then the market will project a dull face.

Mr Varghese Mathew, former Director of the Cochin Stock Exchange (CSE), sees a positive sentiment in the market which, he says is showing signs of a bullish trend as foreign institutions (FIs) show interest in buying.

He says that crude oil price will retain the current level and the pace of rupee depreciation has been arrested. As the large-cap shares are trading at a moderate level these shares sustain the trend of the market. Mid-cap and smallcap shares keep a low profile. The Eurozone crisis may have some impact on the international market which will have its reflection on the Indian stock market too. The presidential election imbroglio and the rating agencies’ assessment of the Indian economy will have their impact in the Indian stock market. This will reflect on the foreign investment in the market. Foreigners will eye India as a weak economy. The market might have rallied if the RBI had cut the repo rate.

Inflation in the meantime shows an alarming trend.

Climate is also favourable factor that influences the stock market as it helps to increase agricultural production which brings down prices of essential items. Predictions and forecasts may go haywire in these circumstances. In short uncertainty rules the roost in the stock market.

Investment upsurge in Kerala: study Passline News Service

In spite of the political and economic imbroglio that labels Kerala as an unfriendly state for investment, a silver lining has appeared on the business/ industry horizon indicating that its investment climate is changing.

With 27.8% year-on-year growth in investment projects in the implementation stages, Kerala has emerged as the single state in India which has a surge in growth of investment projects at the stage of implementation during the last quarter of FY 2011-12 as compared to the previous three quarters. This is the finding of a study conducted by the Associated Chambers of Commerce and Industry of India (Assocham).

According to the study, the state is way ahead of the allIndia growth rate of 8.1% in the fourth quarter of fiscal 2011-12, significantly lower than over 26% in the first quarter.

Kerala’s investment projects grew by 27.8% on a year-onyear basis, the report says af-

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ter analysing investment and growth patterns across 20 major Indian states.

The study says the rate of growth of the implementation of investment proposals in Kerala was about 9% in the first quarter of last fiscal and dipped to about 6.6% in the second quarter, but rose exponentially to about 21% in the third quarter. While the rate of growth of investment projects under implementation in Kerala increased gradually during the last fiscal, it has dipped in other states. Karnataka (15%), Andhra Pradesh (11%), Madhya Pradesh (11.7%), Chhattisgarh (13%), Uttarakhand (28%), Bihar (22%), Jharkhand (15.5%), Gujarat (12.5%) and Orissa (9.8%) were the states where the rate of growth showed a gradual decline during the Q1-Q4 of the last fiscal, but stayed above the allIndia growth rate in the fourth quarter. In Haryana (2.1%), Punjab (0.13%), Uttar Pradesh (0.79%), Tamil Nadu (-2.55%), West Bengal (-12.59%) and June 30-July 31, 2012

Maharashtra (7.41%), the growth rate declined significantly in the fourth quarter and remained below the all-India growth rate, according to the study.

While about 53.4% of investment projects across India were under implementation as of the fourth quarter of the last

fiscal, the top five states with maximum number of investment projects under implementation were Haryana (83%), Assam (74%), Chhattisgarh (70%), Punjab (69%) and Kerala (68.5%). In order to leverage growth Kerala has to tap many opportunities that come its way. The three-day-

long Pravasi Divas (PBD) which expects a turnout of 2,000-3,000 NRI delegates from all over the world to Kochi in January next year is a golden time to showcase Kerala as an investment and tourism destination. On the other side it will also provide a platform for drawing attention of authorities to the trials and tribulations being faced by nearly 2.3 million non-resident Keralites earning at different levels in various countries.

There is a qualitative shift happening in the field of migration from Kerala to the Gulf countries. The profiles of migration are increasingly changing from unskilled and semi-skilled to skilled labour.

The growing opportunities and wage levels within the state could be a major factor contributing to this change. With consolidation on the infrastructure front, the job profiles in the Gulf countries are also trans-

forming from unskilled to skilled.

Kerala’s position has been pushed down to third or fourth level among Indian states accounting for migration of unskilled workers to the Gulf.

Kerala was at the top earlier.

Now states like Bihar, UP, Punjab and Tamil Nadu have overtaken it. Keralites are climbing up the ladder and vacating the emerging set of unskilled job opportunities to aspirants from other states and countries. However it should not overlook the fact that unskilled workers still form a large chunk of migrant Keralites. The PBD should have space to discuss their problems. Similarly the small and medium-scale NRI investors, and not just the tycoons, should also be lured to participate in the event. PBD would provide an excellent opportunity for showcasing a whole lot of emerging investment opportunities in the state.

On the other side, NRIs can explore for themselves what are the avenues in Kerala.

25

HEALTH CARE

Fitness centres and health spas help one to get a perfect, long-lasting figure.

The mushrooming of these well-care centres shows their popularity and admiration among the people.

These centres offer a variety of health packages that aid in retaining a good physical condition.

The customer can customize the packages offered.

Besides the health packages, the spas also provide beauty, hair-care and therapeutic treatments.

Spas and slimming centres

A new health culture Passline News Service

J

ust have a look. The world around you seems to be a fashion ramp and the people appear like the flamboyant models. Everyone including you and me wants to delve into the glitz of fashion. So what’s needed most to gain the status of a diva? A beautiful physique and style to project. Style is not what you wear, but how you carry yourself. But is it a hard task to be aneye catching model?

Spot fat reduction is a new treatment available at the health centres. It trims down the specific fatty areas of the body. Normally fat deposition in a human body increases with age to certain specific parts like abs, hips and thighs. Still many doctors and physicians believe that spot reduction is just a myth. The only way you can get rid of a trouble spot is by losing weight all around or you can attain it through liposuction surgeries, they say.

Fitness centres and health spas help one to get a perfect, long-lasting figure. The mushrooming of these wellcare centres shows their popularity and admiration among the people. These centres offer a variety of health packages that aid in retaining a good physical condition. The customer can customize the packages offered. Besides the health packages, the spas also provide beauty, hair-care and therapeutic treatments.

These fitness centres enable one to reduce weight without much sweating in a gym. Most of them address the obesity problem with a holistic approach and utter professionalism. There are some special packages too which are designed to meet customer needs.

Body composition analysis is the first and foremost part of the treatment.

Body analysis helps to determine the degree of obesity and percentage of

fat deposit in one’s body. The treatment then is started according to one’s body composition. Most fitness centres are well equipped with a team of doctors, psychologists and even counsellors.

Many slimming centres now offer exclusive packages for to-be brides and grooms, besides the weight-losing programmes. This helps to cut down the extra fat from the body within a very short span of time: marriage is such a heavenly dream that no one wants to look bulky and sulky in their sizzling gorgeous outfits. Along with these novel services, fitness centres also provide all skin and body-care treatments which rejuvenate mind and soul.

Spot fat reduction is a new treatment available at the health centres. It trims down the specific fatty areas of the body. Normally fat deposition in a human body increases with age to certain specific parts like abs, hips and

thighs. Still many doctors and physicians believe that spot reduction is just a myth. The only way you can get rid of a trouble spot is by losing weight all around or you can attain it through liposuction surgeries, they say.

“Liposuctions are not easy as they think. It is a major surgery and the after-effects would be too serious to handle” says Dr Grinto Davy Chirakkekaran, renowned physiotherapist and founder of Smart Escaso Club.

Natural methods are always good and safe to lose the extra pounds,” he says. But an alarming aspect is there about these slimming and weight loss centres. After the treatment, most get their hourglass frame. But unfortunately after a few months, when they are back to their sedentary routines, most of them gain back double the weight they struggled to lose.

Today, many health centres’ claim is that a person can lose 5kg to 10kg in 15 days by just attending the sessions without any exercise and strict diet. But it has been scientifically proved that losing more than 5kg-10kg in a month will adversely affect the health. Shedding pounds gradually by following a healthy diet and regular exercise is the best proven way of weight loss.

In this busy world, everyone needs an instant solution to all their body problems. But fortunately or unfortunately, the technology is now far advanced to meet their pressing needs. Before taking a decision, one should be aware of the pros and cons of these procedures to keep one’s body fit.

June 30-July 31, 2012

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26

NEWS

‘Opportunities for all in India’ M s Leela Samson, Chairman, Sangeet Natak Akademi and Chairperson, Central Board of Film Certification, said in Kochi the other day that India as a nation “gives a wonderful opportunity to its citizens to be who they are. It’s all about how you balance the explicit with the subtle that will help you win many battles in life”. She was inaugurating the ‘Convention on Women Leaders’, organized by the Confederation of Indian Industry (CII).

The keynote address was delivered by Ms Jennifer McIntyre, Consul General, United States Consulate General.

The programme comprised four plenary sessions and one panel discussion. Renowned personalities from different walks of life took part in the plenary sessions making the programme lively. The sessions dealt with ‘Leadership in Healthcare’, ‘Women in Social Entrepreneurship’, ‘Women in Leadership’ etc. The panel discussion was on ‘Women as Leaders for Change’. Ms Rekha Menon, Head– Media and Public Relations (Asia), UST Global; Ms Sheila Kochouseph, Managing Director, V-Star Creations Pvt Ltd, and Ms Bhadra B, Deputy Mayor, Cochin Corporation; took part.

Other key speakers at the function were Dr B Sandhya, Inspector-General of Police, Kerala; Anjali Menon, film di-

rector; Dr Vijayalakshmi G Pillai, Medical Director, Vijayalakshmi Medical Centre; Sabriye Tenberken, Managing Trustee, Kanthari International; Ms Parveen Hafeez, Managing Director, Sunrise Hospital; Ms Anuradha Sriram, Co-founder and Joint Managing Director, Integra Software Services Pvt Ltd; Ms Letika Saran, former Director General of Police, Tamil Nadu; Ms Shani Prabhakaran, Chief News Producer, Malayala Manorama News; Dr S Saji Kumar, Chairman and Managing Director, Dhathri Group; Mr Tom Jose, Principal Secretary, Department of Transport, Government of Kerala and Managing Director, Kochi Metro Rail; Jose Dominic, Immediate Past Chairman, CII Kerala State Council and Managing Director, CGH Earth; and Mr Ajay Kumar Menon, Bureau Chief–Kochi, Deccan Chronicle; and Ms Rekha Babu, Chief Executive Officer, BCG Group.

The programme was attended by more than 200 delegates from corporates, academia, faculty, researchers, CEOs, analysts, strategic planners, auditors, HR professionals, consultants, business planners and students. Women representatives of companies like IBS, UST Global, Federal Bank, Geojit BNP Paribas Financial Services P Ltd, AVT Natural Products etc also attended.

M P Babu, Chairman, Orion Batteries, Kozhikode, receiving the Pollution Control Board’s award from Chief Minister Oommen Chandy recently. The award, intended to recognize the pollution control activities initiated by the small and medium-scale industry sector, is in recognition of Orion’s substantial and sustainable efforts in the field.

Australia seeks more tie-ups with Kerala Australia has welcomed the Government’s Emerging Kerala Global Connect initiative as an opportunity to strengthen engagement with the state in a number of sectors, particularly education, agriculture, energy and waste management.

A high-level Australian diplomatic delegation led by High Commissioner Peter N Varghese recently met Chief Minister Oommen Chandy, senior ministers and officials to discuss the possibility of new trade and business partnerships.

During his meeting with Industries Minister P K Kunhalikutty, Mr Varghese said Australia’s private sector has expertise and capabilities in all 10 focus sectors identified for showcasing at Emerging Kerala 2012, which takes place in Kochi from September 12-14.

Agri-businesses and agro-based services are among the key areas identified by Australia which wants to partner Kerala in deep-sea fishing projects.

The country is offering services, including the training of fishermen and promotion of sustainable, environment-friendly practices, to boost the agriculture industry’s contribution to the state economy.

Mr Varghese promised to make private industries in his country aware of the connect opportunity and said the Australian Government would be happy to bring trade delegations and make presentations at the event.

Mr Kunhalikutty said the response from Australia to the Kerala Government’s efforts has been very positive. “Our meeting clearly showed the great synergy of ideas we have. There is so much Kerala can offer that Australia wants, and vice versa.”

The meeting was attended by senior Government officials including V Somasundaran, Additional Chief Secretary, Industries, and Mr Alkesh Sharma, Secretary (Industries-IP). The Australian delegation included Consul-General for South India David Holly.

Interactive session on GST The Confederation of Indian Industry (CII) Thrissur Zonal Council is organizing an interactive session on ‘Goods and Service Tax and Direct Tax Code’ on June 27, 2012, at Casino Hotels, Thrissur.

According to CII, it is a ‘must attend’ session for CEOs, CFOs, finance directors, tax directors, analysts, accountants, investment bankers, corporate bankers, strategic planners, auditors, HR professionals, consultants, practising CAs, CSs, CWAs and business planners across all industrial and service segments and professionals from Indian companies with a global presence.

The session will be addressed by Mr A Gopalakrishnan, Senior Partner, K Venkatachalam Aiyer & Co; chartered accountants; and Mr Deepak V Rao, Senior Manager-Tax & Regulatory Services, Ernst & Young; Bangalore.

The interactive session is being held against the background of the introduction of the Goods and Service Tax (GST), one of the biggest taxation reforms in India, which is all set to integrate state economies and boost overall growth. GST will create a single, unified Indian market to make the economy stronger. The implementation of GST will lead to the abolition of other taxes such as octroi, central sales tax, state-level sales tax, entry tax, stamp duty, telecom licence fees, turnover tax, tax on consumption or sale of electricity, taxes on transportation of goods and services etc thus avoiding multiple layers of taxation that currently exist in the country.

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June 30-July 31, 2012

As a world leader in vocational education and training, Australia has offered to collaborate with the Kerala Government in improving technical education in schools and ITIs through projects similar to the ones it has already completed in Maharashtra and Karnataka.

The projects propose capacity building of existing educational institutions and improved skills training, with the goal of making the graduating students more employable.

Among the mega-projects that have attracted Australia’s attention are the proposed Oceanarium and LNG Terminal at Kochi.

“Australia has some of the world’s best aquariums and oceanariums. It is also a country with very large reserves of natural gas. They are naturally interested in sharing their technology and resources for the projects that leverage their strengths,” said Mr Alkesh Sharma, who is also Managing Director, Kerala State Industrial Development Corporation (KSIDC) which is involved in the management of both projects.

Australia, which set up a trade office in Kochi in 2010, has also offered its expertise in the field of food processing, medical equipment and healthcare, water management and desalination, sports management, infrastructure and renewable energy.

Mr Varghese has accepted the invitation from the State Government to attend Emerging Kerala 2012, which will feature B2B and B2G meets. KSIDC is the nodal agency for the event while the Confederation of Indian Industry (CII) and National Association of Software and Service Companies (Nasscom) are the trade and industry partners.

27

UK shows keen interest in core-sector projects In a major boost to the ‘Emerging Kerala’ Global Connect campaign, Britain has shown keen interest in some big-ticket projects in the IT, healthcare, infrastructure and education sectors of the state, and promised to share the project profiles with major companies in the UK. Mr Mike Nithavrianakis, British Deputy High Commissioner in Chennai, held a string of high-level meetings with Chief Minister Oommen Chandy and his senior officials in Thiruvananthapuram the other day to discuss investment opportunities Kerala has planned in the core sectors to accelerate its economic growth.

Corporation (KSIDC), who held a meeting with the visiting team.

The British team held separate meetings with Mr K Jayakumar, Chief Secretary, Mr Rajeev Sadanandan, Principal Secretary, Health, and Mr T K Manoj Kumar, Principal Secretary, Tourism.

Parleys were also held with the Chief Executive Officer, Vizhinjam International Seaport Ltd, the Managing Director, Kochi Metro Rail, and the Director, Asian School of Business. The team also visited Technopark, Thiruvananthapuram, and Technocity,

posal for tie-ups came up for discussion during a meeting between Mr Mike Nithavrianakis and Prof S Rajeev, ASB Director, recently.

“The British Deputy High Commissioner visited the ASB campus and talked about introducing us to British universities which have specific competencies relevant to the ongoing ‘Emerging Kerala’ campaign,” Prof Rajeev said.

Britain is also keen to increase the engagement of its universities and companies with India and is looking for collaborations and tie-ups, he added.

The Kerala team apprised Mr Nithavrianakis of a number of major upcoming projects, including NIMZ (National Investment Manufacturing Zone), development of minor ports, excellence in higher education, LNG-based power plants and development of inland waterways.

Pallipuram, to get first-hand knowledge of the activities and business opportunities there.

In particular, the British team evinced interest in sectors like information technology, healthcare, infrastructure and education, which incidentally are the core sectors of the ‘Emerging Kerala’ Global Connect event being held in Kochi during September.

“Singapore, Taiwan and Canada have already shown interest in Kerala with a number of investment proposals. The interest shown by Britain will give a major fillip to achieving the objectives of the Emerging Kerala branding exercise,” Mr Sharma said.

“The UK team was very impressed with the positive response and appreciated the interaction with the Chief Minister and his team. In particular, they noted the highly skilled workforce and the quality of life in Kerala,” said Mr Alkesh Sharma, Secretary, Industries (I&P) and Managing Director, Kerala State Industrial Development

Move for tie-ups with ASB: Britain has shown tremendous interest in forging tie-ups with the Keralabased Asian School of Business (ASB), a premier B-school in South India, for conducting collaborative studies in areas like climate change, agriculture and energy relevant to the ‘Emerging Kerala’ campaign. The pro-

Oil Palm India Limited (OPIL) was established in 1977 to promote oil palm cultivation in the country, especially in Kerala. Since 1983, it has become a joint venture of the Central and Kerala Governments. With a total planted area of 3,646 hectares spread over in three estates at Yeroor, Chithara and Kulathupuzha in Kollam district, OPIL has 948 employees.

Modern rice mill: OPIL has launched a modern rice mill in the upper Kuttanad region at the initiative of the state Agriculture Department. The project, a part of OPIL’s diversification plan, is meant to help the farmers of Kuttanad area. Presently the mill has a capacity to process 12,000 tonnes of paddy annually, which it plans to increase to 30,000 tonnes in the second phase. Equipped with facilities to produce parboiled rice, the mill can process the rice produced by farmers in Kuttanad. OPIL pays Government

During the meeting, the UK official showed interest in agriculture and rural areas and mentioned the research work being carried out by British universities in the area of climate change and its impact on agriculture.

“There is scope for some collaboration between ASB and British universities in this area,” Prof Rajeev said, and mentioned the research work being done by ASB on the impact of climate change on agriculture in the Northeast region and South India.

ASB has already forged a string of tie-ups with some top-notch universities like Kansas in the US and Instytut Organizachi Zarzadzania W Przemysle (ORGMASZ) of Warsaw (Poland). It is also to establish professional alliances with management institutions in Central Europe and East Asia.

“We are keen to explore potential tie-ups. A tie-up with some major British university will be a testimony to the high degree of academic excellence of ASB,” said Prof G Vijayaraghavan, Member-Secretary, ASB Board of Governors, and Member, Kerala State Planning Board.

“The British official expressed keen interest in the projects and also promised to share these project profiles with top companies in the UK,” said Mr V Somasundaran, Additional Chief Secretary (Industries). “Plans are also on to bring in someone from the ministerial level from the UK,” he added.

Passline News Service

the experiences of British institutions.

“Surely there are things we can learn from UK companies and universities,” he said.

“Britain has shown interest in bringing its students to India for working in specific competencies which are in tune with the objectives and initiatives of the ‘Emerging Kerala’ branding campaign, such as infrastructure, healthcare and ICT,” said the ASB Director, who is an alumnus of IIT-Madras and the Stanford Business School.

“ASB is working on the ‘Emerging Kerala’ effort, and we would be delighted to collaborate with the UK High Commission to see how we can use UK expertise in fields such as climate change,” he added.

Prof Rajeev, who chairs the Kerala State Higher Education Council’s Committee on Industry-Academia Linkages, said that India could benefit from

Oil Palm India on diversification path support price for the rice it collects from the farmers.

“The main objective of the mill is to support the farmers of North Kuttanad and a dozen panchayats of Kottayam and Vaikom. More than profit, what we aim at is the uplift of the farmers. The mill has also succeeded in liberating the farmers from the influence of private millers,” says Mr K N Raveendran, Managing Director of OPIL. The rice is processed and marketed under the brand name ‘Kuttanad Rice’. The mill is designed to be the core of the proposed comprehensive food processing unit of OPIL, from where recognized and branded products will come out

soon, according to Mr Raveendran.

Seed Garden: OPIL’s Seed Garden at Thodupuzha has today become a leading establishment in the country for production of high-quality seeds.

The commencement of the project brings in a positive change that has reduced the dependence on imports being resorted to now. Thus the venture plays a pivotal role in the development of oil palm cultivation in India.

Presently, the garden produces around 5.50 lakh seeds.

Cultivation of oil palm is commercially viable in comparison with other crops like rubber and coconut. Anticipating a bright future in the develop-

Mr Nithavrianakis said that his office in Chennai is the fifth largest UK visa granting office in the world. “There is a lot of demand from South Indians for British visas,” he said.

ASB, which has emerged as a leader in management education with innovative programmes and collaborations with international academic institutions, has one of the first academic campuses in the country which conforms to Smart Building Protocols and is eligible for the LEED Green Campus Certification.

For several years, American students and faculty from Kansas have been visiting the ASB campus for study and teaching. This has also facilitated ASB faculty and students to visit Kansas to learn from each other on managing global companies and enterprises.

ment of oil palm cultivation and the increasing demand for hybrid seeds, OPIL has established a most modern oil palm germination centre at the Seed Garden. “Our prime motive is to promote oil palm cultivation among the small holders in the state. Both the State and Central Governments extend subsidy for this. The programme is being successfully implemented in the state. We directly buy crops from the farmers and thus around 3,000 small and marginal farmers are benefited by this scheme,” says Mr Raveendran.

From 1987 OPIL had been making marginal profits and since 1992 its performance has been quite encouraging. The hard work put in by the employees and cost reduction measures of the company have been the reasons for its growth and expansion.

OPIL hopes that its novel ventures will bring about a favourable change in the sphere of oil palm cultivation in the country.

June 30-July 31, 2012

PA S S L I N E

28 Massive fillip on eve of ‘Emerging Kerala’

MOUs signed for first Chinese investment

Kottayam-based rubber products manufacturer TJP Group has signed memoranda of understanding (MOUs) with China’s Jingdong Rubber Company for two joint ventures (JVs), signalling the first Chinese investment in Kerala.

The tie-up provides a massive fillip to the state as it gets ready to host the high-profile Emerging Kerala 2012 Global Connect with the aim of pitching itself worldwide as a business hub and preferred investment destination.

Service for QFIs G eojit

BNP Paribas has launched its Qualified Foreign Investors (QFI) investment service. As a Qualified Depository Participant (QDP) approved by the Securities and Exchange Board of India (SEBI) across the two depositories, CDSL and NSDL, the company will cater to the investment needs of foreign investors through its network of joint ventures in the UAE, Saudi Arabia, Oman, Kuwait and Bahrain.

Recently, Geojit BNP Paribas in alliance with the Union Ministry of Finance organized a road show titled ‘India—the Incredible Investment Destination’ in Dubai, Oman, Kuwait and Bahrain which turned out to be a huge success and drew the attention of several high-net-worth Arab investors across the region who evinced keen interest in investing in India’s $1.7-trillion economy. The Indian delegation consisted of senior officials of the Department of Economic Affairs, Department of Disinvestment, Central Board of Direct Taxes (CBDT), SEBI, Reserve Bank of India, National Stock Exchange (NSE) and Bombay Stock Exchange (BSE).

Says Mr C J George, Managing Director of Geojit: “The Indian economy offers tremendous long-term investment opportunities to foreign investors who are looking for diversifying their investment portfolios. Geojit BNP Paribas has a distinct advantage in that we have a strong presence in the Middle East through our partnerships and this new investment service will attract many investors into our country.”

Geojit will cater to the needs of foreign Investors by providing astute investment advice in the UAE through Barjeel Geojit Securities LLC, its joint venture there, and through Aloula Geojit Capital Co in Saudi Arabia, BBK Geojit Securities KSCC in Kuwait and Bahrain and QBG Geojit Financial Services LLC in Oman.

Through QFI route, both institutional and retail investors, including private banks and their clients, hedge funds, pension funds, family offices, brokerdealer for proprietary trading desks, partnerships, firms and individuals can invest in the Indian stock, bond and mutual fund market. Investors from 45 countries can enter via the QFI route including China, Hong Kong, the UAE and Oman.

Geojit revenues, PAT down; dividend retained The consolidated revenues of Geojit BNP Paribas Financial Services for the fiscal year 2011-12 came down by 8.58% from Rs 281.29 crore to Rs 257.14 crore. Consolidated PBT also declined to Rs 47.59 crore from Rs 50.25 crore, while consolidated net profit was Rs 19.45 crore as against Rs 29.02 crore. The company has provided Rs 24.27 crore for taxes for the fiscal year because of additional tax provision of Rs 9.63 crore relating to an earlier year.

On a standalone basis, the gross income went down by 13.22% from Rs 271.40 crore to Rs 235.51 crore and the profit after tax by 18.48% from Rs 48.73 crore to Rs 39.72 crore.

Though the profits were down, the Board of Directors has proposed to retain the dividend of 75 paise on the paid-up value of Re 1 per share for 2011-12, as it is the silver jubilee year of the company.

Mr C J George, Managing Director of the company, said, “The topline performance was negatively affected, resulting in the decline, because of the sluggish market volumes and poor macro-economic environment. During the next quarter, our two joint venture partnerships in Kuwait and Oman will become operational, enabling us to further consolidate our presence in the Middle East. I believe that it will help us reach out to more NRI customers in the region.”

PA S S L I N E

June 30-July 31, 2012

The agreement was signed following the recent visit of a high-level official delegation to China to explore the possibilities of Chinese investments in Kerala. The delegation visited the existing facilities of Jingdong to assess the technology and other infrastructure facilities available there.

Jingdong, a private company based in China’s Hebei province, specializes in rubber waste recycling, production of rubber sheets and mats and sports goods.

It proposes to partner the TJP Group in setting up a white reclaim rubber production facility and a sports infrastructure firm in Kerala.

“We applaud the TJP Group for bringing in the first Chinese JV investment in Kerala. We hope to see more such partnerships that will help create more jobs and take our business and indus-

trial sectors to greater heights,” according to Mr Alkesh Sharma, Secretary (Industries-IP). “It is also a ringing endorsement for the State Government’s policies and efforts to create an enabling environment for investment.”

The TJP Group’s first MOU with Jingdong is for a white reclaim rubber production unit with an annual capacity of 1,200 tonnes. White reclaim rubber, which is produced from the waste material from latex factories, has high demand overseas, especially in China.

Jingdong, which will invest 30% towards the share capital of the proposed JV, has offered to buy the bulk of the production, while the surplus is to be marketed within India and in other countries.

The second proposed JV, in which the Chinese partner will invest 49% of the equity, will take up construction of indoor stadiums, synthetic tracks and courts and similar sports projects. The Government of Kerala has provided 10 acres of land in Kasargod district for setting up the factory.

Jingdong has considerable expertise in construction of sporting arenas, having implemented more than 30 projects, including for the Beijing Olympics. It makes sports courts and artificial turf and synthetic tracks and has the approval of the International Association of Athletics Federations (IAAF).

SBI ties up with Geojit on new service to NRIs G eojit BNP Paribas Financial Services Ltd and State Bank of India recently inked an agreement to extend portfolio investment services (PIS) to non-resident Indian customers, mainly from the Gulf region. The deal was signed in the presence of Mr V Murali, Deputy Managing Director of SBI, in Thiruvananthapuram.

Using the SBI PIS account, NRIs can purchase and sell shares/convertible debentures through stock exchanges, subject to limits prescribed by the Reserve Bank of India. The investments can be on repatriable or non-repatriable basis. NRIs can visit any SBI branch in the Middle East to open a NRE PIS account for repatriable and NRO PIS account for non-repatriable investments to commence investing in the stock market.

Following the opening of the PIS account, NRIs who wish to trade can open a trading and DP account with Geojit BNP Paribas Financial Services Ltd through the offices of joint ventures in the Middle East at Dubai, Abu Dhabi, Sharjah, Ras al-Khaimah,

Al Ain, Riyadh, Muscat, Damam and Jeddah.

Mr Murali said the joint initiative was a major step taken by SBI in providing PIS service to a large number of NRI customers in the Gulf region,

particularly from Kerala. ”SBI with its wide network of branches across India and Geojit BNP Paribas with its presence across the Gulf countries will form the ideal combination in extending PIS to NRI customers,” he said.

Mr C J George, Managing Director of Geojit BNP Paribas, said, “This partnership will help NRIs to look beyond bank deposits and traditional investments in physical assets. At a time when the Indian rupee has depreciated and the valuations are relatively inexpensive, this service will be of immense use to NRIs to grow their wealth through the Indian stock market.”

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Spices Board award goes to Eastern again

Prof K V Thomas, Union Minister of Consumer Affairs, Food and Public Distribution, launching the logo of Kerala Bottled Water Association (KBWA). Mr Shafi Mather, Chief Minister’s Economic Adviser and Member of BIS, Mr M E Muhammed, KBWA President, and Mr K S Sanjith, KBWA Secretary, are also seen.

BIS lab for Kochi Union Minister of Consumer Affairs, Food and Public Distribution K V Thomas said in Kochi the other day that the latest lab of BIS would be set up in Kochi soon. Launching the logo of Kerala Bottled Water Association (KBWA), Prof Thomas lauded the association’s activities and hoped that consumers would benefit from its measures aimed at providing pure bottled water.

Member of BIS, spoke about the community drinking water project.

Mr Shafi Mather, the Chief Minister’s Economic Adviser and

Mr K S Sanjith, KBWA Secretary, proposed a vote of thanks.

Mr M E Mohamed, President, KBWA, said the association aimed at introducing a common retail price for packaged drinking water and ensuring high quality standards and a distinct identity to the product.

KBWA is the only body that unites packaged drinking water manufacturers in Kerala.

E astern Condiments (P) Ltd, a leading spice powder and masala manufacturer in the country, has bagged the award for performance in export of spices powders and masala mixes during the financial years 20092010 and 2010-11 from the Spices Board. Eastern was bagging the award for the 14th year in succession, says group Chairman Navas Meeran. “The award is a testimony to our global standards in quality and manufacturing processes,” he says. Eastern is the first company in the curry powder sector with ISO: 22000, the highest quality certification in food safety which also comprises HACCP standards. The certification underscores the food safety procedures the company follows, which is today the largest exporter of curry powders to the entire Middle East and European countries.

The company has taken several initiatives to expand the footprint of the Eastern brand to other parts of the country as well. “We are currently distributing our products to over 3,50,000 outlets in the country,” says Navas.

The company has already completed its capacity enhancement programme which has made it one of the largest spices processing plants in the region for spice powders, he adds.

The Eastern Group has diversified business interests in areas such as pre-cured tread rubber, rubberized coir mattresses, apparel, packaged drinking water, education and wind energy. A professionally managed organization with a turnover of Rs 70- billion, the group is committed to excellence and leadership in every segment of its business.

IT Kerala project gets award ‘Intelligent Enforcement Automation System for Kerala’, a project of the Kerala State IT Mission developed for the Motor Vehicles Department for enhancing road safety and for detecting and booking traffic rule violators automatically, has been adjudged the best project by eWorld Jury Choice Awards for the ‘Best Initiative for Use of ICT in Public Safety, Security and Disaster Management’.

The project aims at enhancing road safety by ensuring that the rules and regulations mentioned in the Motor Vehicles Act, 1988 are strictly being adhered to by drivers and vehicles on road.

If a citizen is found offending any traffic rule like driving without licence/ permit or breaking traffic rules, applicable penalty is enforced on the driver of the vehicle. The project enables the enforcement of road rules by means of automatic capture of traffic offences like red-light violation, speeding and wrong direction driving in addition to the 24X7 surveillance using ‘virtual loop’, a video analytics solution with automatic number plate recognition and utilizing mobile-wireless technologies, geographical information systems (GIS) and global positioning system (GPS) technologies.

The eWorld Awards 2012 were presented at the eWorld Forum 2012 held at New Delhi during June 15-16, 2012. Mr Sabarish K, Mission Coordinator, received the award on behalf of the Kerala IT Mission.

Natural reports record net profit

Dr K Rosaiah, Governor of Tamil Nadu, inaugurating the ‘Logicity’ of Shri Kailash Logistics Park at Oragadam. Mr S Raj Kumar, Chairman, Sri Kailash Logistics Park, is also seen.

‘IREL disinvestment plan reports untrue’ The reports appearing in a section of the media about the proposed disinvestment plans of the Chavara unit of Indian Rare Earths Ltd (IREL), a profit-making public sector undertaking, are “absolutely untrue and baseless’’ and there is not an iota of truth in it, according to the management.

“The management is extremely concerned about the misleading media reports which have led to the workers to intensify their strike that is threatening to completely cripple its production schedule due to severe shortage of raw sand. The company is losing Rs 3 crore every month on account of this strike’, says a release by IREL. The Chavara unit is emerging as a leading global player in sand minerals on the strength of its robust functioning, but the lingering strike threatens to throw a spanner in its plans as the company’s production is on the verge of a standstill, says the release. “Despite the extra efforts by the management to meet the demands of the striking miners and resolve the issue in the interest of the nation, stiff trade unionism is being abetted by `wild allegations and twisted facts’ in the form of media reports by the vested interests to create a smokescreen and aggravate the situation.”

“We would like to assert that there has been no talk of disinvestment as we are committed to safeguarding the interest of the people and the nation at any cost. We have taken all possible efforts to hammer out a solution and have even walked extra mile for our workers, but the management is distressed to note that the employees are being misled by the vested interests,” says the release.

The management has appealed to the striking workers to be guided by better sense so that the impasse is resolved at the earliest and the company resumes its full-scale operations without any let or hindrance.

AVT Natural Products Ltd, a member of the A V Thomas Group of Companies and a key player in the dietary supplements and food ingredients segments, posted an all-time record net profit of Rs 54.78 crore for the year ended March 31, 2012 as against Rs 11.11 crore logged in the same period last year. Sales were up by 62% at Rs 238.6 crore (Rs 147.5 crore).

The Board of Directors has recommended payment of a final dividend of 50%—Rs 5 per share.

This is in addition to the silver jubilee dividend of Rs 2.5 (25%) per share and further interim dividend of Rs 5 (50%) per share. The aggregate dividend for the year 2011-12 is Rs 12.50 (125%) per share.

All the three product categories of Marigold oleoresin, spice oils and oleoresins and decaffeinated tea did exceedingly well for the year both in terms of volumes and gross margins.

Favourable prices of Marigold oleoresin in the global market due to China’s crop failure helped the company to post record sales and net profit. The demand for all the three product verticals remains high and the company expects a reasonably good year in 2012/13 subject to a favourable southwest monsoon.

June 30-July 31, 2012

PA S S L I N E

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BlackBerry Innovation Zone in Startup Village Startup Village in Kochi, India’s first telecom technology incubator, has now become the home of the first BlackBerry Innovation Zone in the Asia Pacific region.

BlackBerry maker Research In Motion (RIM) launched the first-of-its-kind centre on May 31 in an effort to showcase the latest in BlackBerry technologies to inspire future entrepreneurs.

entrepreneurs, the ones that are being created from scratch to try new things in the market.”

Mr Mittal said: “While you are trying to promote businesses you have to have a partner who understands businesses. We value partnerships with businesses such as RIM because through these we gain the vital knowledge and mentorship that our startups need.”

Present at the launch ceremony and a media Mr Sunil Dutt said: “Startup Village provides budinteraction in Kochi were Mr Alec Saunders, Vice- ding entrepreneurs with all the facilities they need— President of Developer Relations and Ecosystems knowledge, physical infrastructure and cutting-edge Development, RIM; Mr H K Mittal, Adviser and Head, technology support. Our new BlackBerry 10 platNational Science & Techform is ready to meet the nology Entrepreneurship challenges of ever-changDevelopment Board; Mr ing consumer needs. It is Sunil Dutt, Managing Direcfocused not just on imtor, RIM India; Mr Nicolas proving productivity, but Lepage, Consul and Senior enhancing the entire conTrade Commissioner, sumer experience.”

Western India, Consulate “BlackBerry InnovaGeneral of Canada; Mr tion Centre will help fire Sanjay Vijayakumar, Chairthe imagination of stuman, Board of Governors, dents in 126 engineering Startup Village; and Mr Sijo colleges in Kerala. We Kuruvilla George, CEO, know it will create the Startup Village.

Mr Sunil Dutt speaks at a media meet announcing the launch of base for a whole lot of new RIM said it hoped to the BlackBerry Innovation Zone at Startup Village. Also seen ideas on the mobile platlaunch two such centres are Mr Sanjay Vijayakumar (left, standing) Mr Alec Saunders form.” and Mr Nicolas Lepage supporting innovation According to Mr zones in India this year.

Sanjay Vijayakumar, Startup Village hoped to proMr Alec Saunders said that according to statistics, over the next three to five years most of the world’s software developers in the mobile industry are going to be in India. “So India is a tremendously important country if you are a company that builds a mobile applications platform. The reason why centres such as Startup Village are so exciting is that the most interesting and innovative companies today are the ones that are being started by young

vide direct technology exposure to young minds that will go on to innovate and create new things. Mr Nicolas Lepage hoped that initiatives like Rubus Labs would help build bridges between innovation ecosystems. “Linking Canadian and Indian technologies is something the two countries have been working together on. Partnerships such as these are the foundation of a knowledge economy, which is the future,” he said.

CII to bring out book on successful entrepreneurs

ABCDE Congress comes into being ABCDE Congress, an initiative of the Indian Institute of Architects aimed at bringing the associations of architects, builders, contractors, designers and engineers under one roof, was inaugurated in Kochi the other day by Mr Manjalamkuzhi Ali, Urban Affairs and Minorities Welfare Minister. The chief aim of the congress is to adopt a corporate approach to meet the ever-growing demands of the industry and provide a transparent and ethical platform to solve many issues faced by the respective associations.

The congress will feature some major events including a three-day exhibition from November 30 to December 2 at the Jawaharlal Nehru International Stadium in Kochi. A two-day seminar will be conducted at the IMA House on December 1 and 2.

For more details contact, Lathika Mathew @ 95442 02274

PA S S L I N E

June 30-July 31, 2012

Q4 net up by 70%; dividend at 35% Electronics and electrical major V-Guard Industries Limited has reported a profit after tax of Rs 19.17 crore for the fourth quarter of fiscal 2011-12, 70% up over the figure of Rs 11.29 crore, without considering exceptional profit, for the corresponding quarter of the previous year. The company’s net turnover for the last quarter was Rs 276.46 crore, an increase of 24% over the Rs 222.35crore in the previous quarter.

The profit after tax for the fiscal year 201112 was Rs 50.80 crore, 28% up over the figure of Rs 39.70 crore, without considering exceptional profit achieved during the previous year. The gross revenue from operations for the financial year was Rs 1,006.53 crore, an increase of 36%, from Rs 737.47crore for the previous year. The Board of Directors has recommended a dividend of 35%, ie Rs 3.50 per share.

Mr Mithun K Chittilappilly, Managing Director of the company, said that margins for the quarter under review had improved mainly because of better product mix and cost control measures. Demand for all product verticals was good and contributed to the robust sales growth, he said.

The company was planning to spend Rs 25 crore as capex for the current financial year which included doubling its wire plant capacity at Kashipur, he said.

In an effort to celebrate the entrepreneurial spirit of Kerala, the Confederation of Indian Industry (CII) Kerala will come out with a book that will profile the successful entrepreneurs of Kerala. Called Made in Kerala, the book is likely to be available on stands early next year. The core theme of the criteria is ‘Diversity of Innovation’.

The aim of the book, according to CII, is to motivate, publicize and showcase innovation in Kerala. According to Mr Navas Meeran, Co-Chairman, Taskforce on Entrepreneurship, CII Kerala, and Managing Director, Eastern Condiments, “CII recognizes that innovation is often the bridesmaid of entrepreneurship and that paradigm-shifting entrepreneurial ventures that bring about economic, social and environmental change are often accompanied by pathbreaking innovations. This book intends to chronicle the novelty and imagination of the entrepreneurs in Kerala”.

CII invites entries to be a part of the book.

The criteria for applying are: innovation in products, process and business models and socially relevant innovations and social entrepreneurial ventures. The key criteria for entries are that the entrepreneur should have started the business in Kerala and should also have its presence currently. The nominations can be submitted by the entrepreneurs themselves or can be nominated.

Entries have to be registered on the website www.ciimadeinkerala.com.

School building donated As part of its corporate social responsibility, V-Guard Industries Ltd, the electrical and electronics major, has donated a 3,000-sq ft building to Government Higher Secondary School, Vennala, Kochi. The building was inaugurated by V-Guard Vice-Chairman Kochouseph Chittilappilly and wife Sheela Kochouseph. The two-storeyed building will house four classrooms for +1 and +2 students.

Mr Benny Behanan, MLA, and Mr Mithun Chittilappilly, Managing Director of V-Guard, were also present during the function. Councillor N A Shafeek presided over the function. School Headmistress A Vasanthakumari, Kochi Corporation Education Standing Committee Chairman Thyagarajan, District Education Officer Margret etc were also present.

31

Mallika Srinivasan Tata Steel Addl Director Tractors and Farm Equipment of Tata Sons in December, has been Ltd (TAFE) Chairperson Mallika appointed Additional Director on the Srinivasan has been appointed Ad- board of Tata Steel. ditional Director on the board of Tata Mr Mistry is the Deputy Chairman Steel. of Tata Sons, the holdMs Mallika Srinivasan is considered to be one of the most successful women CEOs in the country and had levered TAFE to the $1billion league in 2010.

ing company of the Tata Group of Companies.

He joined the board of Shapoorji Pallonji and Company as Director in 1991 and was later appointed Managing The company, under her Director of the leadership, is now among Shapoorji Pallonji the three largest tractor manufacturers in the world with $1.6 Group in 1994. billion revenues in the last fiscal.

He is also a Director with Tata InMr Cyrus Mistry, who is set to dustries, Tata Consultancy Services, succeed Mr Ratan Tata as Chairman Tata Power and Tata Teleservices.

Shaffi Mather CM’s Economic Adviser Mr Shaffi Mather, eminent economic and common law analyst, has been appointed Economic Adviser to Chief Minister Oommen Chandy. He will be in charge of the novel schemes envisaged by the mentor of Kerala’s development, Mr Sam Pitroda. Mr Mather is the Economic Policy and Planning Committee Convener of the Kerala Pradesh Congress Committee (KPPC).

A successful young entrepreneur, he had brought a family-run real estate business to the forefront of the local market before moving on to take major positions at two of India’s largest communication corporations—Essel Group and Reliance Industries. However, after a perilous ride to hospital with his mother he was forced to confront

India’s need for a dependable ambulance service. He left his career at Reliance and founded an emergency medical service ambulance with a sliding scale payment system that has revolutionized medical transport in six states including Maharashtra and Kerala.

Jolly Thadathil

Polly Mathew

SBT CGM Mr Sajeev Krishnan has taken charge as the Chief General Manager (CGM) of the State Bank of Travancore (SBT). Mr Krishnan was General Manager (Operations) of SBT. He was earlier Chief Vigilance Officer with the Corporation Bank and had also served in the Maldives and Toronto with the State Bank Of India (SBI).He has also worked in State Bank of Indore and State Bank of Saurashtra.

Moosa Koya

Cicily Jacob

WMC office-bearers Mr Gopala Pillai (US) was elected Advisory CommitteeChairman and Mr Jolly Thadathil (Germany) Global Chairman of the World Malayalee Council (WMC) at the WMC Global Conference held in Dallas, US, recently. The other office-bearers are: Mr A S Jose (Bahrain)—Global President; Dr Polly Mathew Arampankudy (Germany)—Global General Secretary; Mr Moosa Koya (Damam)—Treasurer; and Ms Cicily Jacob (Nigeria)—Women’s Forum President.

KSSC—leader in power distribution items K erala Switchgear Sales Corporation (KSSC), dealer in switchgears, has a very good reputation in the power distribution industry. The firm mainly provides varieties of all high-and lowtension switchgears.

A Master’s in Public Administration from Harvard University and an MBA from the University of Pittsburg, Mr Mather has bagged the Chevening Scholarship from the London School of Economics where he is a Visiting Lecturer. He was elected Global Young Leader of the Global Economic Forum in 2010.

He is the son of KPCC Executive Member K M I Mather and grandson of former KPCC President T O Bava and former Treasurer K C M Mather.

A S Jose

Mohanan

For more than a decade KSSC has catered to the requirements of Government, semi-Government and private institutions, buildings and flats and commercial complexes. It is also famous for its expertise in panel building. The expert team in KSSC designs and manufactures special panels according to cus-

tomer requirements.

“In service lies success” is the slogan of KSSC. Its success is the proof. Here customers can choose a variety of items under the same category with different price tags. The firm is an authorized dealer for all switchgear ranges of Larsen & Toubro Limited and it also has an authorized service centre for all ranges of switchgears under the name J&M Switchgear Service Centre.

KSSC can supply all types of transformers, generators, switchgears and other electrical items under one roof. In short the customer need not approach different sources for their needs.

Panel building is another area of expertise of KSSC, which even designs and manufactures special panels according to the requirements of customers. All items of equipment are subject to standard work checks and inspections throughout and to a final test in accordance with the standard procedures, a committed service to customers.

With an established name, KSSC and its service centre render all electrical and electronic services for industrial and commercial establishments. “Our motto is to render user-friendly high-quality products and maximum service for the products”, says Mr Mohanan, Managing Director.

Mr Mohanan is a former L&T professional having about two decades of service in that company and 35 years of experience in the electrical field. He had also worked with Wilson and Company Ltd, a British firm, for about six years and was with Dorman Smith Ltd, England, now Legrand (I) Pvt. Ltd, for some nine years. KSSC is located on the premises of DD Vyapar Bhavan on K P Vallon Road, Kadavanthra, Kochi.

PA S S L I N E

June 30-July 31, 2012

June 30-July 31, 2012

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33

MONEY & FINANCE

By Antony Ooden

W

hat is the focus of the bank for the future? “I look forward to making it a Rs 1,000-crore multi-state bank,” says Mr M P Jackson, Chairman of the Irinjalakuda Town Cooperative Bank, now known as ITC Bank, which is forging ahead with plans to complete its century, garnering the trust and goodwill of the natives and contributing to the overall progress of Irinjalakuda.

Of the natives, by the natives and for the natives Societies have given permission to open six more branches—at Aloor, Annamanada, Kodaly, Kattoor, Koratty and Karuvannur of which work on three has started, says Mr T K Dileep Kumar, General Manager of the bank.

The number of employees today comes to about 90, those above the clerical level being appointed by the Cooperative Service Examination Board. “All the branches have core banking facility. The bank has been given the RBI nod to open onsite ATMs for which testing is on. Soon there will be onsite ATMs at all branches,” says Mr Dileep Kumar.

Irinjalakuda, a town situated nearly 20 km south of Thrissur city, is famous for big brands in banks and cattlefeed and coconut oil production and is the land of eminent personalities in arts, literature, business and science. The world-renowned Koodal Manickam Temple has its legacy of drawing tourists from far-flung corners of the world M P Jackson and is one of the temples for Chairman The bank has more than 25,000 ‘A’ ‘Nalambala Darshanam’ (visit to four class members from whom the direcJackson combines temples for the darshan of the deities tors are elected. A share costs Rs 100 of Sri Rama, Bharatha, Lakshmana business skills, and the minimum number allotted is 10 and Shatrughna on the same day) durpolitical acumen (Rs 1,000).

‘B’ class membership will ing the Ramayana month. If Thrissur be offered to those customers taking B orn in a business family, Mr is famous for its ‘Pooram’, what adds loans and depositing money.

Now there charm and popularity to Irinjalakuda is Jackson is the eldest son of Mr M C are 11 directors on the board.

The numPaul, Chairman and Managing Directhe 10-day ‘Utsavam’ at Koodal Manickam beginning on the day after tor of KSE Ltd and also a former Chair- ber is to be raised to 13 including two professional directors, like a chartered man of the Irinjalakuda Municipality. the Thrissur Pooram. accountant and a bank professional.

That heredity plays a pivotal role The people of Irinjalakuda have for ITC Bank has an insurance scheme long mingled with those on the four in one’s life has been proved doubly correct as Jackson was Municipal in tie-up with the IFFCO-Tokio insurance borders of Mukundapuram taluk, of Chairman for two terms. During his firm.

‘A’ class members are entitled to which it is the headquarters. The town’s second term Irinjalakuda witnessed a medical benefit scheme implemented market is the rendezvous of people the Chairman laying the foundation with the help of Irinjalakuda Coopertaive from all parts of the taluk. Naturally the stone and opening the new municiHospital where these members can get people here have cultivated an urge for pal building in six months. Earlier, up to Rs 5,000 a year for hospital extrading in products and earning money. he had proved his mettle by building penses.

For money transfer, ITC Bank Earning leads to saving. That may be the Town Hall for which he laid the has an RTGS-NEFT tie-up with HDFC the reason why the town witnessed the foundation stone and completed the Bank.

ITC Bank is the first urban bank birth of small business firms and soci- work at the same pace as the muto have the facility to trade in Governeties. The trading and investment cul- nicipal office. ment securities. ture led some people to establish chitty Besides being the ITC Bank The Bank offers all types of deposit firms also. Irinjalakuda, like Thrissur, Chairman, Mr Jackson is the Presischemes like savings accounts and is also known for multiple chitty com- dent of the Irinjalakuda Cooperative fixed, recurring and cumulative depospanies. It has a history of setting up Hospital and President of the its.

It provides term, gold, housing, chit firms and having bank branches Irinjalakuda Chamber of Commerce. educational, hire-purchase and busilike Bank of Cochin and Catholic Union Combining business skills and politiness loans and overdrafts.

The limit Bank, which later merged with some cal acumen he is now the DCC (I) to a business loan is Rs 200 lakh. nationalized banks. Now the town Secretary with an MLA’s stature. boasts branches of almost all nation''Total deposits amount to Rs 380 alized, new-generation, scheduled and crore.

A sum of Rs 246 crore has been an urban bank in 1996. But before becooperative banks and reputed coldisbursed as loans. Net profit was Rs 2 coming an urban bank the bank had leges for men and women. Among the crore as on March 31, 2012. The rate of opened five branches in 1994 and two colleges, Christ College has the credit dividend given is 10%. The bank had of grooming eminent Directors litterateurs, journalists, educationists, artists, scientists, sports personalities and bank executives who have done Irinjalakuda proud.

ITC Bank took shape T I Joseph from a society which alV S Vasudevan C R C Menon P J Thomas K O Jose Vice_Chairman ready existed there. Knowledgeable sources say that the idea of the society was mooted by the then parish vicar, Rev Fr Pious Akkara, who took the initiative to prop up the affluent group in the town for investing K K Johny Philo Mathew K S Kabeer L D Anto T K Varghese money in forming a society in 1918 in a modest hall more next year. “Now the bank has juxtaposed with the church. The soci- eight branches spread across 0% NPA as on March 31, 2012. Volety later became Irinjalakuda Town Co- Mukundapuram taluk. The Reserve ume of business ran to Rs 600 crore. It operative Bank in 1969 and became Bank and the Registrar of Cooperative maintains a capital adequacy ratio of

T K Dileep Kumar Mr T K Dileep Kumar, the General Manager of the bank, hails from Chalakudy. He holds a degree from Christ College, Irinjalakuda, an MBA from Cochin University of Science and Technology (Cusat) and a PGDCA from LBS Centre.

10% against the RBI stipulation of 9%.

ITC gives priority to gold loans, which run to about Rs 47 crore, at an interest rate of 13%. Nearly 85 % of the market rate of gold is given as loan, with payments being in cheque above Rs 50,000, according to the RBI norm.

Besides gold loans, home, educational and other loans are provided on moderate scales’’, says Mr Dileep Kumar.

The bank plays a prominent role in serving the local populace. Residents of the area have developed a strong attachment to it as it is their ancestors’ bank. Year after year, the bank’s annual reports show increase in assets, equity capital, deposits, lending, profitability, number of members and staff, business and introduction of innovative products and services. In view of increased deposits, higher rates of interest are paid. Shareholders get good dividends. They are highly satisfied with the bank’s overall performance. The procedure for taking loans is very simple. So there is great possibility of all applicants getting loans. All customers are given adequate consideration. Loans carry comparatively low rates of interest.

“When I took over as Chairman in 1991 the bank had a deposit of Rs 1 crore out of which Rs 60 lakh was advances,” says Mr Jackson.

Why doesn’t the bank have NRI services? “It has to obtain the RBIstipulated net-worth norms to adopt NRI/E services and we hope to get it soon,” says the General Manager.

Besides providing first-rate banking services, ITC Bank cares for the wellbeing of its employees and shareholders. In addition to the fitness/yoga centre and guest house meant for the staff there is a library for them and their families, besides an air-conditioned mini-auditorium. Recently the logo of the bank was changed. “If we succeed in maintaining the brand image and public confidence there will be further growth,” asserts Mr Dileep Kumar.

June 30-July 31, 2012

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TRAVEL & TOURISM

Kumar Taxis is well known for its courteous dealings with customers. Rather than a mere supplier of taxis, it provides ultimate travel solutions whether by rail, road, air or water. “We are fully equipped with complete information of any kind of travel and tourism within India.

We undertake booking of air tickets, railway travel reservation and booking of bus tickets and reservation for all sorts of water transport,” says Chairman Mohandas.

Kumar Taxis—a journey through history Passline News Service

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ompleting 84 years of glory, Kumar Taxis still continues its victorious journey. Its tale begins in the preindependence era when S Krishnan, a textile merchant from Kochi, happened to buy a car. Overland Whippet, the first car he bought, remains the lucky charm of K K Mohandas the firm till today.

As the years passed the enterprise also grew. It was creating history. Today it has fascinating and eventful stories to tell of its travel experiences. Nowhere in the world might a country’s Presidents and Prime Ministers have travelled, while in office, in cars belonging to a taxi concern. But many did in Kumar Taxis’.

It was in 1928 that the famous Pierce Leslie company imported about a dozen cars to India. The Overland Whippet, one of them, remained unsold for some time and Krishnan bought it for 825 rupees and 12 ‘annas’. The car was the first in the fleet of Kumar Taxis.

The Father of the Nation Mahatma Gandhi travelled twice in Kumar’s car during his visits to Kochi (then ‘Cochin’).

Today it is the fifth generation that witnesses the success expedition of Kumar Taxis. K K Mohandas who belongs to the third generation is the Chairman of the enterprise. This true Gandhian is the son of Krishnan. After the death of K B Kumaran, his maternal uncle, he took over control of the business. Under his leadership, the trade developed and the number of the fleet increased. It was his hard work and clarity of thought that enabled the firm to raise its fame and confidence. “We have a fleet of brand-new cars that suit the tastes and requirements of customers. They comprise luxury cars, vans, tempo-travellers and coaches. Our team of skilled drivers with pleasing personalities is proficient in Malayalam, English and Hindi. Being familiar with every nook and corner of Kerala, they satisfy our customer needs. Moreover, they are given special training on safety driving from ‘Suraksha Defensive Driving’, sponsored by Hindustan Unilever, to serve our clients better”, says Mohandas.

The milestones in its history are endless. Being the oldest operators in the travel trade in India, Kumar Taxis has carried six Indian Presidents, Chief Ministers, Central Ministers, foreign diplomats in India, Indian Ambassadors abroad, Presidents of foreign countries, Kings and Queens, Sheikhs of Gulf countries and industrialists right from J R D Tata, the Birlas and the Dalmias to Vijay Mallya. It was privileged to carry political leaders from Jawaharlal Nehru to A K Gopalan, Morarjee Desai to Atal Behari Vajpayee and religious heads from Sankaracharya to Archbishops of Rome.

“In the history of Buckingham Palace, the Kings or Queens might not have travelled in a car belonging to a taxi concern anywhere in the globe. We had the proud privilege of carrying Prince Phillip and Queen Elizabeth in our Mercedes Benz Executive class on his journey to Kochi on October 17, 1997,” Mohandas says. Its association with reputed organizations like the Travel Agent Association of India Ltd (TAAI), Indian Tourist Transport Association (ITTA) and Trumps International (TI) of Saudi Arabia etc has enhanced its reputation and goodwill.

It is also associated with State Bank of India to provide credit card services to improve digital cash dealings.

PA S S L I N E

June 30-July 31, 2012

It was in 1928 that the famous Pierce Leslie company imported about a dozen cars to India. The Whippet, one of them, remained unsold for some time and Krishnan bought it for 825 rupees and 12 ‘annas’. The car was the first in the fleet of Kumar Taxis. The Father of the Nation Mahatma Gandhi travelled twice in this car during his visits to Kochi (then ‘Cochin’).

Kumar Taxis is well known for its courteous dealings with customers. Rather than a mere supplier of taxis, it provides ultimate travel solutions whether by rail, road, air or water. “We are fully equipped with complete information of any kind of travel and tourism within India. We undertake booking of air tickets, railway travel reservation and booking of inter-state coach tickets and reservation for all sorts of backwater cruises,” says Mohandas.

Presently, there are Mercedes Benz, Mitsubishi Lancer, Maruti Esteem, Ford Ikon, Opel Astra, Fiat Sienna etc in its fleet owned and operated by Kumar associates.

The head office of Kumar Taxis is at Mattancherry, Kochi. It also operates from four other branches in and around Kochi. One could easily say the service of Kumar Taxis is better than the best. It has won the ‘State Award in Tourism’ for Excellence in Tourist Transport from the Kerala State Tourism Minister.

With decades of experience in the field, the firm, says Mohandas, is very conscious of the twists and twirls in the industry. He is not just a tour operator but indeed an expert in the field. “Kerala has got immense potential in tourism and its performance is excellent compared to other states but the frequent hartals, strikes and bandhs are of course hurdles in the way of its growth.

These affect tourists and mess up their schedules. Tourist taxis must be excluded from hartals to safeguard our own interests,” he says.

Mohandas is the recipient of the most coveted ‘Excellent Performer in Tourist Transport’ Award from the Government of Kerala.

Besides Kumar Taxis, Kumar World Travels, Kumar Fuels, IOC petrol stations, Kumar Auto Spares and Kumar Travel Bureau are the other group firms, which are under the charge of K M Santhosh Kumar and K M Ajith Kumar belonging to the fourth generation. K S Vipin Kumar of the fifth generation is in overall charge of Kumar Enterprises.

Kumar Taxis are the only people in Kerala who have revolutionized the taxi trade by directly importing new cars like Toyota from Japan, Benz from Germany and Chevrolet Impala from the US paying 160% duty.

35

THE ARTS Passline News Service

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very art form is a replication. It reflects what appeals to our senses”, says Pascal James. Pascal, an admirer of the legendry artist M F Husain, is a self-taught painter.

Though it has been only seven years since he started to draw, his paintings show incredible precision and perfection. ‘A tribute to MF’, at Durbar Hall Art Centre, Kochi, was his homage to MF, the world-renowned painter. The five-day exhibition was inaugurated on June 10 by Prof K V Thomas, Union Minister of State for Agriculture.

Every artist has some inspirations that evoke the skill in them. It was ‘horse’ that mused Pascal. The exhibition showcased about two dozen drawings and most of the canvas had mighty horses. It was a humble attempt to convey human emotions using the steeds. Four of his paintings stood out from the others as the mode he used to draw them was exceptional.

Pascal James, an AC mechanic by profession, is a self-promoter.

In spite of being a beginner he has received appreciation from arts lovers. It is his passion that he transfers onto the canvas.

These paintings were drawn using kulaseri or palette knife.

Inspired by the outstanding works of MF, Pascal had recreated some of the works of the distinguished painter. “The response to my effort is really inspirational. A number of paintings were sold within the first two days,” he says. Similar to this, his first exhibition, EQUI in 2008, too had received great response from admirers. The

word ‘equi’ refers to horse and the theme too was the same.

Thinking of the commercial side of the exhibition, it was significant to ask about the method by which he fixes the price of his paintings. Pascal says, “I came into the field purely out of passion. So I believe that it is the audience who should fix the price of my works. The money I spend on the paint, canvas and on fram-

ing my paintings is not paltry. I should cover up my expense while I sell it. But the point is that in the eyes of the beholder a painting worth Rs 10,000 may have more intrinsic value than if it is sold for Rs 2,000. The more the cost, the more is its artistic value.” He is emphatic about his views and thoughts.

This shows the drift in the attitude of art lovers too and thus it is the right time to think

June 30-July 31, 2012

about the investment strategies in art. While major Indian cities like Mumbai and Kolkata discover the newer possibilities in art, Kerala still shows an inhibition in promoting budding as well as professional artists.

Besides, the lack of promoters and the dearth of infrastructure like exhibition galleries or theatres make the state infertile for artists here. Presently many youngsters are coming forward aspiring to flourish in the field even in the midst of the financial crunch. Earlier, art was for art’s sake. The times have changed, so have principles and thus the idea of arts as well. Exploring the trends through better initiatives in the sphere of art could foster the life of artists as well as promote arts themselves.

However, Pascal, an AC mechanic by profession, is a self-promoter. In spite of being a beginner he has received appreciation from arts lovers. It is his passion that he transfers onto the canvas. And it is his dedication that must be praised.

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