Passline Business Magazine October Issue

Idia

3

No more ‘cheers’

From the Editor

A

Editor & Publisher

Varghese Paul Kozhikode Vineeth Mukundan 8714986177 Chennai Augustine Joseph Ph: 09381000534 Bangalore Gireesh Gopal +91 7204560000 Adithya +91 9538060591 54, 2nd Main, Vyalikaval Bangalore - 560003 Manager-Marketing Sajan K 09895344485 Keethara Publications Pvt Ltd

38/125 1st Floor, Narakathara Road, Kochi-682 035, Kerala, India.

Editorial : +91 484 4038346 Marketing : +91 484 4039346

fter a protracted arguments and discussion, Kerala is inching into the status of a dry State.

The tipplers in the State have become the victims of the political expediency of the Chief Minister, who changed the table on his adversary KPCC Chief V M Sudheeran who is steadfast for the dry State. However , Sudheeran is in no way Chandy’s favourite as KPCC head.

Chandy knows the political ambition of Sudheeran as the Assembly election is due in a year’s time.

As a person, who hails from Hindu religion, Sudheeran needs the support of other castes like Christian and Muslim, for the unanimous choice to become the number one in the UDF, so as to become the CM of the State. Christian and Muslim leaders have been against liquor policy of the UDF and they instigate or to some extend have been threatening the UDF to pull down the shutters of liquor outlets in the State. Knowing this, Sudheeran cleverly started the crusade against free flow of liquor in the State to become the darling of both the communities and the woman folk of the State.

Sensing the danger, Chandy scored the winning goal in the last minute by finishing what Sudheeran had started. This is what the political implication of the issue. But, other stark realities are many.

The first and prime one is the huge revenue deficit which will affect the already beleaguered State exchequer. According to available data, in the last fiscal the government had generated a total revenue of more than Rs 7000 crore from the liquor business. It includes the income from BEVCO retail outlets and tax revenue from bar hotels. To find an alternative for this income will be a herculean task for the government. Secondly, the rehabilitation of the employees engaged in the liquor industry and also the addicted ones. Though government formulated a policy of collecting 5% cess for addressing the problem, the amount going to generate will be merely Rs 200 crore which is not at all sufficient. Thirdly, the fate of our Tourism industry which is one of our main revenues. We can have a solace by saying that tourists who drink can find asylum in our five- star hotels, which is out of prohibition ambit. But, how many foreign tourists can afford it?

In India there are three states where the prohibition is prevailing now—Gujarat, Mizoram and Manipur . But liquor is abundantly available in grey market in these places. Our neighbouring states like Tamilnadu and Andhra tried their hands in total prohibition but they lifted it after a year or two.

Same is the case with Haryana. In the past, several advanced countries including US experimented total prohibition and there are many number of country reports on its failure. Quoted below are extracts from a detailed report by Mark Thornton of Cato Institute (January 1991) on US experience: “National prohibition of alcohol (1920-33)—the “noble experiment”—was undertaken to reduce crime and corruption, solve social problems, reduce the tax burden created by prisons and poorhouses, and improve health and hygiene in America. The results of that experiment clearly indicate that it was a miserable failure on all counts. “...Although consumption of alcohol fell at the beginning of prohibition, it subsequently increased.

Alcohol became more dangerous to consume; crime increased and became “organized”; the court and prison systems were stretched to the breaking point; and corruption of public officials was rampant. No measurable gains were made in productivity or reduced absenteeism. Prohibition removed a significant source of tax revenue and greatly increased government spending. It led many drinkers to switch to opium, marijuana, patent medicines, cocaine and other dangerous substances that they would have been unlikely to encounter in the absence of prohibition.”

If this was the case with country like US, it is needless to point out the state of affairs post-prohibition in our small Kerala. The perils of Vypin hooch tragedy and the memory of the victims, dead or alive, are haunting us at every Onam season . Many Kalluvathilkkal Thathas and number of Manichens are waiting on the wings to capitalize the opportunity. It is, no doubt, that the social problems arising from the alcohol abuse is a stigma. But only way to avoid this is to educate people about its evils. Instead, if our leaders nurture their political ambition above the welfare of society, we have to face many more horrible hooch tragedies to open the leaders’ eyes.

Varghese Paul

4 COVER STORY

Rubberization—the

Passline News Service

J

oseph, a native of Kottayam, was on a visit to his relatives in Ernakulam for inviting them for his daughter’s marriage. He was in a hurry to go back to Kottayam because the date of the marriage is very near and he wants to make the arrangements for it in his home

town. He boarded a KSRTC bus to Ernakulam and reached Vyttila after spending a long harrowing five hours in the bus. The distance between Ernakulam and Kottayam is just 68 km. Any where in India except Kerala, the time of travel will be just one and half hour maximum.

But, in God’s Own Country we cannot predict when, if someone travels by road, can reach his destination.

What is the reason for this plight? Is the burgeoning number of vehicles plying on the roads? Don’t you think that the government who charges enormous amount as road tax has the onus to provide the infrastructure according to the amount they charge?

When will our PWD department wake up from its slumber?

It is not because of the multiplying number of vehicles in our roads.

It may be one of the reasons. But the poor condition of the existing roads and government’s inability to pave new roads because of the nonavailability of land and resources.

Our roads are swimming pools in monsoon. In summer it is just like army trenches . When we opt for a solution for this, it should be for the welfare of our society and also feasible for generating some income to the exchequer. So the need of the hour is rubberization of our roads.

We have attempted it a few years ago in certain areas of our state and those roads are still useful without much maintenance. But the authorities’ initial enthusiasm died down when the contractors turned against it and took the path of non- cooperation, because yearly maintenance of the roads are one of their options to fleece the exchequer.

Cochin Refinery conducted a study and they took initiative to construct three roads by using rubberized bitumen. After three years, they have inspected it. The findings were remarkable. The penetration , softening point, elasticity are far better than the

PASSLINE

August 31 - September 30, 2014

roads made out of ordinary Tar, even after three years. Considering this, Cochin Refinery had commenced a plant for the manufacture of Natural Rubber Modified Bitumen. But according to refinery sources, no production of rubber bitumen is taking place in the plant due to scarcity of the demand now .

Why road rubberization.

By using Natural rubber bitumen we have multiple advantages. First and prime one: the quality of roads will improve manifold; life of the roads will also increase. Though the cost of making roads with the rubber bitumen is 35% higher than the ordinary roads, if we consider the long time gain, the access cost is negligible.

The rubberized roads are maintenance- free, at least for 8 – 10 years.

Government can save a lot of money by way of road repair . Unlike ordinary roads, rubberized roads prevent damage caused by the weather changes . The melting of Tar roads in summer and shrinking in cold will not recur in the case of rubberized roads. So, the chances of gutter formation and pot holes are minimum and the money saved by this can be utilized for constructing new roads.

That will enhance our economic and industrial development. It also improves the travel comfort, reduce the fuel consumption and pollution, minimize depreciation of vehicles and chances of accidents.

Betterment of rubber farmers Apart from the Gulf money , the total development of Kerala economy for the last 100 years is based on the rubber cultivation of the State.

75

`hundi` shivers fever ing particular sections. Critics of the Government sarcastically say that the prime job of the Kerala Government is nothing but finding funds for salaries and other benefits to its employees.

The Government’s recent salary revision will only strengthen their view.

ernment employees are being protected with all the benefits by the system itself till their last breath. Only 10% of people enjoy the fruits of this splurge by the Government, 90% languishing with all their burdens because of the Government’s inefficiency.

Let us take the salary reforms announced by the Government in the last three consecutive years. In 2010-11 expenditure on salaries was Rs 11,068 crore. In 2012-13 it escalated by almost 50% to Rs 16,796 crore, and this year the allocation is Rs 197,10 crore.

Within three years the salary burden has almost doubled. The bench mark for salary revision is the pattern of the high-salaried people in the IT sector.

It is obvious that unless the Government spruces up its income by tightening its sources and initiating hard punitive measures as a deterrent to fraudsters and antisocial elements, the situation will become graver soon. to the impending prohibition can be We should not allow anyone to sabobridged to some extend by this way. tage our administration because of the The swift economic activities initiated petty scams perpetrated by fraudsters by the increase of disposable income like Saritha. The kalla nanayangal conof the people will certainly create a niving with these people and sitting at situation of a larger scope of tax colthe helm of administration should be lection. The rulers must show the will identified. If a government or a political and sincerity in the issue. Instead of party ignores the fundamental rights queering the pitch in Parliament with and basic welfare measures of its peoplacards for the media publicity, they ple, it will be thrown out. That is what must have more pragmatic approach history teaches us

only way out rate for gold is 5%. If the authorities collect tax arrears properly and timely without default in conformity with the existing norms the scenario will be different. Same is the case with the construction industry. The usage of iron, cement, sanitaryware and other building materials are abundant and ubiquitous in the state. But tax flow from these sectors is minimal. The story is anywhere in the the case producing destinanot different in of cash crops, tions the price will fall and industries especially rubber. Tax evasion is ram, thein this actual users rubber, pant area too.ofThere are will people opt for imports from the cheaper by small farmers having below 2 who escape the tax destinations theThis hectares. the last fiscal the total It willIn have a double-whammy effect when . Simultaneously, net with impunity. demand will decrease and price of production of natural rubber in the Government spending will become indis- has been particularly the domestic produce will decline. country was 8.50 lakh metric tonnes. so in the last couple criminate, aimless and appeasing particular If the usage ofof the natural rubber The production was dropped due to months, those conincreases from traditional usage climate changes last of year.

This year the sections.

Critics the Government sarcas- cerned exploiting to we can checkleththe Rubber Board set a production target commercial usage, administrative tically that the prime job of the priceKerala fall and itargy will help of 9.50 say lakh metric tonnes.

Kerala and the the chances illegal for permanent price for small farmhas approximately 90% of the Government is nothing buttotal finding funds for deals unveiled by the ers. It also will Saritha pave the episode. way for theIn production.

So the availability of the salaries and other benefits to its employees. of present our villages, material is sufficient for the intense economic upliftment short, at we The Government’s recent salary revision will in particular and the State, general. use . don’t have inany efThe purchasingfective power ofmechanism the people only strengthen their view.

The volatility of the rubber price will rise and business in alland areas of to monitor avert creates a lot of dificulty for the small the economy will increase. income andThe Central transfercost alsoofmay the unlawful business activities taking farmers. production rail, road andisair. fall, because during 2012-13 the ear- place Thebygovernment the major the rubber is the highest in Kerala marked amount was Rs 12,524 crore beneficiary compared to any other places in the The existing system is tainted to the and we have received only Rs 12,108 world.

The price always depends core the business Thebyincrease in the classusage politiciansof the crore. is a shortage of about Rs uponThere the demand and supply aspect, bureaucrats nexus.

The only hope and natural rubber will certainly increase 400 crore. when rubber production is higher consolation for the Government is the revenue of the exchequer. Ac-the income from the the BeverOne who analyses the reason for excise cording to thecoming data available, outlets.

As in previthis dearth of income flow by way of ages Corporation State government had collected year also the Governtaxes will reach the conclusion that ous years,Rsthis 400 crore as purchase tax a it windfall during there areGerman huge holesexperience in the tax net ment is foreseeing last fiscal, has reached the Onam season to fill the gap in tax through which tax evaders can get at Rs 650 crore when Everybody agrees that Germany is But how far along in connivance with those in au- and excise collections. the prices are highthis for one of the most advanced countries in the million-dollar thority. None can say the decline is will be successful is natural rubber. The industry and research. question. due to the general slowdownThe that first the express rate of purchase highway intoday the world built country faces becausewas Kerala is by Germany. tax in Kerala is The isGovernment’s The quality theconsumer roads inmarthe country no accepted as a of major 5% expenditure and cess earmarked in the 2013-14 ket and our people are infamous for Germans are leviedbudget by the is way comparable with ours. But Rs 70,076 crore.

The huge gap in revitsfound passion for noise gold and constructing Central governthat pollution from enue theirand existing expenditure will reflect in its mansions for their shelter. If one obment is Rs 2 roads are not bearable for them social and they started Most commitments. of the public serves the brisk business in our jewelper kilogram . researches and spent huge amount of money for lery shops all over the state, especially welfare measures and Ininfrastructure the last fisdevelopment the it. Scientist cameseason, with aone lot of for itworks but, benefiting during the festive will options cal the Central people will have to be deferred beat last make rubberized roads as government agree thatthey if thedecided jewelleriestolegitimately cause of the limitation of funds. It will remit taxes this pathetic situation the permanent solution for can this discomfort.

It had collected have a double-whammy effect when be Hundreds of crores worth spread, in the Rs 117 crore as is averted. sure that the idea will easily spending will become ofnear business deals taking in Government cess. It is evident future, to are other richplace European countries our jewelleries and the prevailing tax indiscriminate, aimless from and theseappeasfigures expected from direct taxes is Rs 38,771 crore and from indirect taxes Rs 4,921 crore. Transfers expected from the Centre during this period are Rs 14,365 crore. Surprisingly, however, even after the completion of about two quarters, income from direct taxes is said to be merely Rs 6,000 crore, shattering all the hopes of the Government. It is evident that the target of Rs Keralacrore is thewill largest producer of 38,771 remain unreachable naturalthis rubber in India and the during fiscal year. The income majority ofinland holdings are owned anticipated terms of non-taxable

Their salaries kept high bethat if the rubberare price increases and cause they don’t have any job security, becomes stable, simultaneous income the preferringwill hiring and firing, forindustry the government also increase. and also because their remuneration The huge gap going to rise from is the linked to their working Govrevenue of the liquorefficiency. business due

to save the small farmers.

where the standard of living is high.

Sept 15 - Oct 2013 30, 2014 August 31 -15, September

PASSLINE PASSLINE

6 INTERCROP

Banana the best bet, robusta less expensive tions runs to Rs 350 whereas the income from each plant comes to Rs 150 a bunch.

So the message for farm community is “produce or perish: intercrop is the only way out”. Now the Onam season is approaching. There is no Onam without banana and its chips. The robust banana bunches go to the Guruvayur temple as the devotees’ divine gifts to the deity (Guruvaurappan). The buyers have started coming and marked the selected bunches. My fifteen acre plantations with coconut trees and bananas is a rare combination of cultivation and the care we take would work wonders.

Let the readers of the “PASSLINE” prone to plantations adopt this method and see still banana planting is not a losing avocation.

(The author is veteran coconut farmer and the longest served farmer member of the Coconut Development Board. He is a farm columnist also.)

HARVESTING: Author in his robusta tope

By Joseph Alappatt Now the coconut farm community is in cheers. The reason: the sky rocketing coconut prices even in the peak season.

Remember, this is not going to be a permanent phenomenon as there is the global shortage of coconuts. And the newly acquired licence norm for exports enhances the shortage. The reason is the effort of the Coconut Development Board. The irony is that Pollachi, once a cattle market, has now turned Asia’s biggest exporter of coconut products mainly to Bhutan, Nepal, Bangladesh, Pakistan and even the Gulf countries.

N

The clouds of misfortune have started to loom large over the horizon with the onset of the Kasturi Rangan and Madhav Gadgil reports which are alleged to ultimately freeze the farming zones. In 1957 also, the land reform activities had taken away the lion’s share of coconut holdings. Those who got it free from the Government misused and sold their holdings to the land mafia and shifted to new farm products or remained idle.

As a hereditary farmer I thought of different farm ventures to finally reach Tanjore to have a bulk purchase of three thousand banana and robusta suckers and planted as intercrop among the coconut trees and the remaining in excess space. It was a wonder that my dream came true. I used only organic manure, mainly neemcake and green manure from the leaves of gliricidia (Seemakonna).

The neighbouring cattle owners were allowed to feed their cattle among the plantations without grazing the plants along with the grass. The cattle found their share of food in the grass while dumping cow dung in the yard. I don’t demand any money from them. Instead I insist to bring cow dung and other organic manure. Nowadays community meal is an extravaganza for every festival or feast. Banana leaves facilitates the supply side of the meal adding to the income of the planters. The banana leaves are exchanged, not for money then, but by cow dung which the buyers bring home. The bananas are growing sky high so are the giant robustas.

We all know that irrigation is must for plantations. A portion of water as well as the manure goes to the coconut . So the new combination of banana and coconut plants is a real success. After cutting off the banana bunch the remaining stem is used as manure to the coconut trees. During the peak summer this is a mulching agent to the coconut trees.

The severest summer heat on the leaves of the banana plant is alleviated by the coconut trees. The total expenditure for the whole plantaPASSLINE

August 31 - September 30, 2014

INTERCROP

7

Modi’s ‘tryst with destiny’

Come ‘Make in India’ Dr V K Vijayakumar

“Long years ago we made a tryst with destiny and now the time comes when we shall redeem that pledge, not wholly or in full measure, but very substantially. At the stroke of the mid night hour, when the world sleeps, India will rise to liberty and freedom.”

T

hese are the immortal words of Jawaharlal Nehru delivered on the mid night of August 14th 1947. Now, after 68 years, another prime minister has delivered a similar inspiring speech arousing hope in millions of Indians. Earlier, after the epoch making election results, Modi had promised ‘ache din’ to Indians. Will the P M deliver?

Without doubt, Modi’s speech was powerful and inspirational. It was the speech of a statesman, not that of a politician. He appreciated the contributions of previous prime ministers and leaders in the many accomplishments of the country. He also bemoaned the several failures of the nation including the still wide spread poverty and its failure to provide basic facilities such as toilets. He sought the cooperation of all, cutting across party lines, in nation building.

It would be relevant to examine some of the highlights of the PM’s address.

Planning commission to be replaced A much debated issue is the PM’s declaration regarding the replacement of the planning commission with another body like a ‘think tank’ advising on economic growth and development. Even though the exact nature of the new body is yet to be declared, it is very clear that the 64 year old institution will become history. This change is timely since the Indian economy has changed substantially over the decades. It is no longer the command economy of the fifties, sixties and seventies; it is a vibrant market economy. In the early fifties, more than 50 percent of India’s capital formation came from the Government. Presently, it is less than 25 percent. The demise of the Planning Commission will be symbolic of the transition of the Indian economy from Nehruvian Socialism to a modern market economy.

Modi exhorted global capital to ‘come make in India.’ His mantra was: “Sell any where but manufacture here”. This is a welcome and appropriate slogan for a globalizing modern economy. But if the slogan is to be followed by action on the ground, massive investment in infrastructure and skill development should follow.

This is a daunting task.

Country’s welfare above self interest Reminiscent of the famous words of John F Kennedy – “ask not what your country can do for you; ask what you can do for your country” – Modi exhorted the people to rise above self interest and contribute to nation building. Already a large number of volunteers have signed up to work for the country. If Modi’s inspirational leadership can transform this trickle into a flood, it can make a big difference.

himself doesn’t have a good track record in this area. Also BJP’s actions during UPA 2, particularly their role in obstructing and paralysing the parliament, are fresh in people’s mind.

How far Modi will succeed in rallying the party and people behind him in his pursuit of his dreams remains to be seen. These are the ‘honey moon days’ of the new government. Soon reality will catch up. Delivering on even half of what is promised will be a Herculean task. Disgruntled elements in the party, including the senior leaders who are licking their

wounds, will draw the dagger at the opportune time. Obscurantist elements in the party with their hidden agenda and fundamentalist elements in the RSS will put big road blocks in Modi’s ‘rath yathra’ towards his goal.

Modi’s stranglehold over the party, the party’s majority in parliament, his strong and inspirational leadership and the recovery in the economy are certainly strong points. Will Modi succeed in leveraging these strengths?

The beginning is good; but “miles to go.”

Model village Another laudable idea is the prime minister’s appeal to MPs to adopt a village in their constituency and groom it into a model village. A model village in a parliamentary constituency can encourage competition among other villages enabling them to come up.

Clean India campaign The PM’s appeal to launch a clean India campaign from October 2 as tribute to Gandhiji makes enormous sense. The focus should be on building toilets for girls. He has sought the help of corporates in this venture.

The response from corporates has been encouraging. TCS was the first to come forward with a commitment of Rs 100 crore followed by Bharti.

This unique ‘social joint venture’ has the potential of emerging as a model worthy of emulation.

Digital India with e governance E governance and prompt delivery of government’s services is eminently desirable and with India’s competence in the IT field, it is doable. The bureaucracy, notorious for red tape and lethargy, has to be made accountable.

The PM made a fervent appeal for a ten year moratorium on communal, caste and other conflicts to focus on nation building. But will it work in this communal and caste-ridden society of ours? Recent incidents in UP do not inspire confidence. Modi July - August 30, 15,2014 2014 August 31 -15September

SL PPAASS S L IINNEE

8 INTERVIEW

KSIDC vouches for

Kerala State Industrial Development Corporation (KSIDC) is reinventing themselves in accordance with the changed industrial face of Kerala. KSIDC will take part in new generation business ventures of the state in a phenomenal way. Also, it will take the leadership of strategies which will elevate the general development of the state in each and every sector. It is no doubt that the person sitting at the helm of the affairs of KSIDC as Managing Director, Aruna Sundararajan IAS, is capable of doing miracles because she proved her mettle by playing a key role in ushering Kerala as a global front runner in IT and IT-enabled services. Ms Sundararajan recently spoke to Passline and detailed her plans and strategies to make the state a destination of niche industries.

Passline News Service

W

Aruna Sundararajan

hat is your perspective over the changing attitude of the educated youths of Kerala towards entrepreneurship and how do you assess it?

Now, the climate is much more feasible and conducive for the industrial development of the state. It is a new phenomenon that has not been seen in yesteryears. We can feel it when we look at our younger generation.

Highly educated youths, nowadays, instead of opting plum postings in the multinational companies or government sector, are coming forward with a lot of innovative ideas of entrepreneurship. Their optimism and determination are tremendous.

They are valuing their innovations and ideas in millions. It is our duty PASSLINE

to keep the flair in them intact and provide maximum support. The government policies and approach are much more favourable now than ever before. There is a perceptible shift in the mindset of Kerala people and society at large towards the entrepreneurs and enterprises.

The untouchability has vanished and social acceptance has taken place towards the entrepreneur. The success of IT industries in the state must be one of the reasons for that.

But the development should not be confined to the IT sector alone.

Taking this into account, KSIDC has commissioned the Life Science Park in Thiruvananthapurm and a slew of other projects are also in the pipeline like the Mega food park at Cherthala, Integrated business hub in

August 31 - September 30, 2014

Kakkanad, Industrial growth centre in Kinalur etc.

steps taken by KSIDC to get over the situation?

In order to sustain the entrepreneurial spirit among the youth, what are the suggestions you have?

To attain our goal there are certain impediments and challenges. Lack of the state- of- the- art technology, high quality infrastructure are the key factors. We have a large pool of skill base but it is not deep.

Here is the area where KSIDC can enter. We are taking initiatives to bridge the gap to make the state more industry-friendly. KSIDC has already commenced its task towards that direction. We are reorienting our strategies. Redrawing of the plan and the road map of potential sectors has already been started. Like IT and Tourism , Kerala must find out niche areas for the industrialization or where the investments have to be made . It is pointless running after massive industries like Rolls Royce or an industry needed thousands of hectares of land, which are not at all suitable for us. Now people are starting industries in

There are certain factors to be taken into account before we choose sectors for the industrialization of Kerala. Our state is really a God’s own country by all means. We are blessed with beautiful, serene landscape, high bio – diversity , rich tradition and cultural heritage, number of water bodies and also enchanting climate. Though these are opportunities to the state, there are certain challenges also in it. World is moving more naturalistic and holistic nowadays. Considering this, we should tap the opportunities underlying in it. Our strong holds like agro food, ayurveda and cultural heritage are the areas where we must concentrate. People are becoming more natural, health conscious and ethnic now. Without hesitation we should commence our initiatives in these areas which are hundred percent suitable for Kerala. Other areas are IT, digital media, health sector, tourism and allied services, electronics etc. If we take at least one area among them, it has sufficient scope and opportunity to complete the industrialization of our state.

Could you please elaborate about the challenges and hurdles new entrepreneurs face and what are the

9

niche industries Kerala because they are not getting a place in other state of their choice.

Eventually, it will be a failure; and the reputation of the state will be in ruin.

Things must change in such a way that entrepreneurs must think that , for this particular industry, I prefer only Kerala, not any other place. To make our state more visible we are organizing a Global Ayurveda Meet -- Bringing Ayurveda Together -- in 2014 itself. We are also organizing a Global Agri Meet as a prelude to enter agri business sector in a big

way. It will take place in November this year. Along with Global Agri Meet , world’s largest organic food fair -- BIOFACH -- will also take place. Young Entrepreneur Summit (YES) will be organized in September 12 for our young entrepreneurs.

We are planning to create a minimum of 1000 startup companies in an yearly basis. Apart from doing all these exercises, we are planning to make and market `Made in Kerala’ products in the international markets from our traditionally strong

areas. For the complete industrial transformation we want a minimum period 5 – 7 years , but we should work hard towards that direction.

What are the steps taken by KSIDC to overcome the procedural tangles?

To speed up the entrepreneurial process we may introduce self- certification system so that it enables us to avoid the delay in issuing of various licenses. To expedite the procedures there should be a coordi-

nation among the concerned departments which will have to meet once in a fortnight to sort out the issues regarding the formalities. Apart from that we have introduced a telephone service manned by a person working 24x7 basis to hear the entrepreneurs.

KSIDC will not be a mere facilitator in the coming days. It will play a pivotal role of a Strategic Economic Catalyst of the state by becoming the part and parcel of the business ventures in the state

August 31 - September 30, 2014

PASSLINE

10 10 INDUSTRY

Scaling heights with innovations Passline News Service

P

re Engineered Buildings (PEB) are gaining grounds around the world rapidly and the imprints are visible in the construction projects of India across various fields in the manufacturing sectors like textile, automotive and pharmaceuticals . But for Keralites, it was totally unknown, till the desire and passion for PEB instigated Er Joseph Mathew Sankurikal to start a factory – Prime Roofing Solutions P Ltd in his home land, Thrissur. A native of Thrissur Joseph Mathew with 25 years of experience in steel and PEB started his first factory at Irinjalakuda, Thrissur district in 2006.

Now Prime Group consists of 9 subsidiary companies of which Joseph Mathew is the group Chairman.

season of south India as it can prevent leakage completely. Our factory in Kanjikode, Kinfra Park, has a production capacity of 60,000 tonnes of sandwich panels per annum and we are the biggest manufacturer of this material”. Prime usually offers multi storied steel buildings up to 5 floors and will complete the work of a 5 floor building with 20,000 sq ft by less than 120 days time. This is possible by replacing conventional block wall construction with insulated sandwich panels and floors made of deck panels and light weight form concrete. These buildings are designed to withstand seismic loads for the respective region,” claims Joseph.

Ark Span ( K- Span) – a revolution in the roofing system

Why PEB systems? and why Prime PEB systems?

Prime Group of Companies which has always been embracing new ideas and innovation is tapping the Kerala construction market with its latest innovation of Arch buildings developed by the K - Span technologies. The buildings built by K-Span technology is suitable for commercial buildings like warehouses , convention centres etc. And also it will be a boon to food industries for those who want buildings with 100% leak proof and rat free.

According to Joseph Mathew, “ from enquiry to occupancy no other building system matches PEB system when it comes to economy, flexibility and speed of construction. PEB system comprises two sub systems – PEB steel , roof and wall panels and PEB accessories. Prime Engineering division can cater to all the requirements of a customer from initial enquiry to preparation of drawing , approvals, anchor bolt despatch, foundation casting, delivery of PEB, erection of PEB, manufacturing of polyurethane injected sandwich panels for both roof and wall cladding within the least turnaround time. We manufacture and use polyurethane injected sandwich panels with high thermal insulation and load bearing capacity. It is ideal for the summer season of Kerala as it can reduce heat up to 24 degrees and its tongue and groove joints as well as double lock minor rib trafford overlaps are specially designed for the monsoon PASSLINE

PEB Food processing unit need not have a tress and it will span up to 100 feet without the support of a pillar or wall. Because of this unique style of construction rats or other rodents will not enter the building,” Joseph asserts. “ For Prime Group, innovations are not accidental,’’ points out Joseph reiterating that Innovations are always a part and parcel of the Group .When we started our first factory at Irinjalakuda our roofing system was an innovation and the introduction of sandwich panels for the first

“ Buildings made by K -Span technology have many advantages compared to the ordinary concrete buildings,” remarks Joseph. “ Duration of construction time is very less compared to ordinary buildings and Ark Span 15% cost effective when compared with traditional building methods. Maintenance free for at least 30 – 40 years, no holes in the construction, the roofing sheet by this technology

August 31 - September 30, 2014

time in the state in 2008 was another new idea. In 2011 we commenced light weight form concrete plant, in the same period we also started Kairali Industries and entered in the Pre Engineered Building segment.

Then the factory for the manufacturing of automated doors was started. These innovations are the stepping stones for our success,” reminisces Joseph. Prime Group’s first priority is providing complete service and products to its customers time to time. It is reflected from

11

A house with tile roof sandwich panel its roofing systems business to PEB manufacturing.

the art factory in Palakkad,” reveals Joseph Mathew.

A one stop shop for construction industry.

An employees’ enterprise “We grew at a tremendous speed in a short span of 8 years and the group has a consolidated turn over of Rs 150 crore now,” adds Bindu Joseph, wife of Joseph Mathew and the Managing Director of Prime Roofing Solution Ltd. Bindu, a MSC Physics graduate and a diploma holder in Aviation Security from Australia, also was working with Emirates in UAE. Bindu is heading the group’s marketing , finance and administration. “ We attribute our success to our employees. Their commitment and hard work brought the group glory and success . We have a force of 150 committed labourers and 70% of them are from Kerala and the rest from North India. Nowadays sustainability of labour force is a big challenge faced by the industries in Kerala. There is no question of

At present Prime Group has factories right from the manufacturing of roofing sheets to sectional overhead doors operated by remote control. Now the group has factories in different parts of Kerala, Goa , Vijayawada and also foreign countries like Qatar and UAE. Apart from this, for the production of K-Span building material a factory is opening in Kasargod. Along with this a factory for the manufacture of allied items for roofing sheet is about to function immediately in Palakkad. “ We manufacture each and every allied products indigenously for the manufacturing of roofing sheets, except the coil. The sale of allied products in the State is equal to the sale of roofing sheets. That is the reason why we are establishing a state of

PEB Auditorium termination unless a genuine reason occurs but preventing the attrition is a big task,” remarks Bindu adding “ We pay our employees above the industry standards and also we have a sincere and candid approach towards them. We provide higher insurance coverage for our employees who are indulged in the erection of roofing sheets. Not only that we always support them in their needs”.

A new outlook “ We don’t have a policy of expanding the existing factory according to its growth. But we increase number of factories in the places on par with the demand of our products

and services. As per this concept we

commission one more factory in

Baroda in this fiscal itself. By 2020

the group will commence 6 more

factories in different parts of India apart from its Srilankan destination,” points out Joseph Mathew. It is a common phenomenon seen in Kerala that if a product or service is successful in the market, the flow of similar products will inundate the market. In order to elevate the business to the next level, innovation is inevitable. This prudence of the Prime Group Captains differentiates the group from other industrial groups in Kerala and thus it becomes one of the jewels in the fast developing industrial and business

horizon of Kerala

Your child can become a

millionaire SBT

TWINKLE THRIFT DEPOSIT

Bindu Joseph

Recurring Deposit for children under 18 years of age.

Joseph Mathew

Make your child a millionaire in just 120 months, with only ` 5200 per month deposit.

Other periods of deposit also available (From 3 to 10 years).

Non-Resident Indians as well as residents are eligible to deposit.

STATE BANK OF TRAVANCORE

August 31 - September 30, 2014

PASSLINE

12 HEALTH

Dr. AP Majeed Khan

At NIMS

after three years Passline News Service

Former Indian President Dr. APJ Abdul Kalam at a function in Noorul Islam University PASSLINE

August 31 - September 30, 2014

Eminent freedom fighter K E Mammen presenting a portrait of Mahathmaji to Kerala Governor Sheila Dikshit

It has been exactly three years and three months since Passline visited Noorul Islam institute of Medical Science (NIMS), the prestigious educational and health care center, for a detailed story about the services and facilities of the institute.

The story was published in the magazine’s 2010 May issue (see the onset ). NIMS was just four- year young by that time, situated 15 km from the hustle and bustle of Thiruvananthapuram city at Aralummoodu, Neyyattinkara, in a sprawling 23 acres. The great visionary and venture-some Dr A P Majeed Khan never imag-

R

ecently, Passline has again visited NIMS campus and was astonished by witnessing the growth of the group in both healthcare and education sectors. By the time NIMS has transformed itself as a one stop point for all the specialties and super specialty healthcare segments in South India. Now Neyyattinkara has become a favourable destination in the global healthcare map, thanks to NIMS Medicity.

Facilities available at NIMS Apart from state- of- the- art heart care facilities, NIMS has developed and introduced a lot of more other specialized diagnostic centers and innovative treatments and surgeries like neuro surgery and an institute for liver studies and gastroenterology equipped with Fibroscan facilities. Fibroscan machine – the first and only installation of such kind in Kerala.

Apart from Fibroscan, Capsule Endoscopy, Hydrogen Breath test, Urea breath test, 24 hrs PH Metry test, Upper GI Endoscopy (OGD), Lower GI Endoscopy (Colonoscopy), Facilities for ERCP and APC tests etc. NICER – NIMS Centre of Endocrinology and Research Centre is another addition . Under the capable guidance of renowned endocrinologist, an integrated treatment system for diabetes is being provided for the first time in Kerala by the NIMS Centre for Endocrinology and Research . The Centre eliminates the inconvenience of going to different hospitals for specialized treatments of various diabetes – related complications by offering total care of international standards and surgical facilities. The treatment with food without taking medicines for diabetic patients is another specialty of NIMS. NIMS Naturopathy Pharmaceuticals, a new venture of

13 ined that one day he would pioneer in the education and healthcare sector in South India while he incepted his first industrial training institute (ITI) in Kerala’s private sector way back in 1956. His vision and farsightedness has brought changes in the sector of higher education and health since then. No wonder, today he reigns over a dozen educational and healthcare institutions spread over Kerala and the Southern districts of Tamil Nadu. His son and Managing Director of NIMS group of institutions Faizal Khan had kept the lamp, lit by his father, burning more brighter. The growth and development of the group which we witness today has happened only because of his able stewardship and his team members’ hard work. The group always cares the downtrodden and poor in society right from its inception; and Faizalkhan thoroughly believes that whatever progress the group has achieved so far is only because of the strong commitment to the poor and weaker sections in society.

the institute, has commissioned and started the production and marketing of natural medicines , without chemical contents . NIMS has also added bariatric surgery ( obesity surgery) , department of Neonatology to provide state- of- the- art new born care at the hospital . At NIMS hospital there is a most advanced Neonatal intensive care unit (NICU) under the department. To find out retardation or other form of disabilities with the newborn , NIMS has started screening facility for the newborn so that disorders can be detected and treated at an early stage itself. Leuco reduction blood sampling system introduced first time in private sector, histopathology system, high end digital x-ray facility are a few of the newly added facilities in NIMS. The veteran actor of Malayalam silver screen late Padmasree Sukumari memorial burn ICU has started operational recently. The ICU for organ transplant will become fully operational immediately.

Achievements The postal card and stamps of Noorul Islam University in connec-

Faizal Khan

tion with the silver jubilee celebrations of the university was released

by Kerala Governor Sheila Dikshit . Started in 1989 as an Engineering college, and when it completes its 25 years of service, the institute has bagged the maximum recognition like National Board of Accreditation, Autonomous status, the best rural university status, scientific research institute and also the Deemed university status in 2008. The Dental College has commenced the master degree courses in dental surgery.

The course for MSC nursing has also been started. The Noorul Islam Civil Service Academy has begun its 3rd batch. Maximum number of Angioplasty and heart surgeries in South India in the year 2013 -14 was in NIMS hospital. Tamil Nadu Chief Minister’s free heart surgery scheme , Panakkad Shihab Thangal memorial heart surgery scheme for the eligible patients in the year of 2013 – 14 are yet another achievement of NIMS.

In this period more than 300 open heart surgeries were performed in the institute . During last three years

urban places. The NIMS is intending to provide total health care for the villagers by opening Nano Clinics. The inauguration of first NIMS Nano Clinic was done by film personalities-- Jagadeesh and Chippy . The Nano Clinic in Balaramapuram was inaugurated by Actor Maniampilla Raju.

NIMS has released a special news bulletin to make aware about the diabetics’ diseases. The special copy of the bulKerala Governor Sheila Dikshit releasing letin was released by the postal card and stamps of Noorul Islam University in connection with the silver jubilee Managing Director of NIMS Faizal Khan. First celebration of the varsity time in Kerala, NIMS NIMS organized 1600 free medihas become the venue for the traincal camps and 3 lakh diagnoses are ing of ‘Royal College Of Surgeons’. made. By implementing Ghandhian NIMS REVIVE-- the initiative of ideology of development through NIMS Medicity and Noorul Islam villages NIMS has started Nano University to revive the unfortunate Health clinics in rural and semi

Faizal Khan unveiling NIMS’ Bulletin Cini artists Chippy & Jagadeesh jointly inaugurating the first Nano Clinic project

Film artist Maniyanpilla Raju inaugurating the Balaramapuram Nano Clinic Minister Anoop Jacob lighting the traditional lamp in connetion with equipment distribution function for differently abled children.

Minister MK Muneer, K Muraleedharan MLA are also seen.

August 31 - September 30, 2014

PASSLINE

14 people affected by the Indian Ocean Tsunami of 2004 in Nagapattinam has benefitted 5000 people . It was a program to assess ground realities of victims after 10 years of disaster.

In order to increase the number of free heart surgeries NIMS has started a project called Sahyadri Drinking Water . The profit generated from this will use for carry out more free heart surgeries and dialyses. NIMS also undertakes the free medicine supply for HIV infected patients.

First time in private sector, NIMS has introduced life time insurance project for the parents of differently abled children and the patients under BPL. NIMS Medicity is the chief patron of an organization consisting of around 450 differently abled students. The last year Onam celeberation conducted in Cliff House by the parents of disabled children had captured a lot of public attention. Under the name of NIMS study festival , the institute has distributed 5000 note books and study materials among the pupils of 60 government schools. The project NIMS Sahayatra 2013 was inaugurated by Social Welfare Minister M K Muneer.

This is a joint program organized by PADS and NIMS Medicity. Minister Anoop Jacob distributed the equipments to disabled children. PADS President Jayakumaran Nair presided over the meeting.

NIMS Heart Foundation.

NIMS Heart Foundation is entering its 7th year of establishment . The objective of the foundation was to have most modern, state- of- the- art

mootty, the Mega star of Indian tinsel world and the Brand Ambassador of NIMS, is the example of NIMS heart foundation social and cultural commitment. By Heart to Heart scheme the foundation has done 115 heart surgeries, three free dialyses programs, NIMS harithakam – A project for care for nature, planting fruit trees, the crusade against deforestation, waste eradication project etc The program organized by NIMS in connection with World Heart Day , 2012, was a great success and Former Human Resources Minister Murli Manohar Joshi participated along with Chief Minister and, Health Minister of Kerala. The Chief Minister announced free heart surgeries for 250 patients. During these period the institution has completed 170 surgeries.

Ongoing Projects The Noorul Islam University’s dream project – Satellite Launching (NAUSAT) will take place in the next year . To know the natural calamities like Tsunami and earthquake in advance and also for the studies regarding fishing can be possible by this Satellite. ISRO is associating with this project with the university and NASA has already been given the sanction for this experiment.

NIMS is stepping to another big initiative and it will be achievement for Global healthcare sector. First time in Asia , NIMS is venturing to carry out heart surgeries by solar energy. The project is christened as NIMS Mitra. Former ISRO chairman Madhavan Nair took leadership of

Megastar Mammootty, the brand ambassodor of NIMS launching Heart to Heart scheme

Former ISRO Chairman Madhavan Nair at the launching of NIMS Mitra

Minister V. K. Ibrahim Kunju at the inauguration of Harithakam project

Former Union Human Resources Minister Murli Manohar Joshi at NIMS World Heart Day celebrations 2012 the project by making 520 kw solar care facilities in Kerala that too at power station which will be the largreasonable price affordable to common people and it was made possible est satellite venture in Kerala. NIMS is also scouting for MINIMALLY through the foundation. Now the INVASIVE (Keyhole) bypass maximum number of heart cases in surgery. NIMS Medical college will south Kerala are coming to NIMS . commence it in the very near future.

NIMS is the only hospital in Kerala The work is progressing for the realwhere angioplasty, angiogram and bypass surgery conducted with rea- ization of the project. sonable charges.` Heart to Heart’ the The growth and developments of scheme envisaged by Bharath MamNIMS group are envious , both in PASSLINE

August 31 - September 30, 2014

health care sector and higher education. In a short span of seven year time, NIMS Medicity has become a most advanced center for total healthcare at affordable cost in south India in general and Kerala in particular. With more than 40 speciality and superspeciality wings coupled with 150 highly experienced doctors and 1400 staff NIMS continues its Jaithrayathra (victorious journey) aiming for another innovative and revolutionary changes in the field of health care sector, to serve more better the poor and downtrodden.

Same is the case in its education division. The higher education was

forbidden for the weaker section of society in rural areas. Noorul Islam University is now providing the education for all categories of society at their door steps. The group has 13 educational institutions spreading both in Kerala and Tamil Nadu with 12,000 students and more than 5000 staff. The people of Kerala must always be liable and thankful to the great visionary Dr A P Majeed Khan who envisaged and made a reality of this great venture . It is great blessing for him that Managing Director Faizal Khan and his team are working day and night towards the fulfilment of his dream.

Response feature

ON THE ROAD

By Maneesh T M he first Toyota Corolla was introduced for the international market in 1966. Since then, forty million Corollas were sold worldwide. From 1972 onwards and without any hindrance, Corolla has been achieving a title of ‘The World’s number one selling Car’. By the 9th generation Corolla, Toyota made its successful introduction for the Indian citizens too. But, a less attractive shape and the lack of diesel option resisted the sales of India’s first Corolla and badly affected the expected hike in the markets here.

Through a serious rebooting, the Japanese heads had given a better more interesting shape for the Corolla with a new surname ‘Altis’ which is present since the 10th generation.

The all new Corolla is seemed to be the 11th gen model which has got neat cutting edges carefully resembles the Lexus cars at present. While we compare with a Chevrolet Cruze, the old Altis was a laughing stock. More sensible changes have done on the new design.

Now, Corolla has reached a milestone of its 48th birthday. The new dimensions are 6540 mm in length, 1760 mm in width and 1480 mm in height.

The ends of the sharp grille are like pierced into headlamps. Chrome eyebrows reach the corner of the eyes through the top of the grille. Lines of chrome are given for the front bumper too. Fog lamps with LED day time running light inserts are beautifully integrated. The rear area has an exact resemblance towards the Camry. Electrically adjustable ORVMs and the rear lamps are LED integrated. The classic alloys also give a premium look for the new car.

Tyres are of 195/65 R15 in size.

Interiors are changed a lot more than the previous model. Stale ‘T’ shaped dashboard has been removed and a new center console is gifted for the latest Corolla. New A/C vents with beige inserts make a better feel which will be novel for your eyesight.

Chrome theme of the interior is also

T

found endlessly without any stinginess. According to me, the fresh black and sandal textured interior is absolutely apt for the new car. You can effortlessly control the music, telephone and reverse camera functions through tilted 7 inch touch screen. Stereo, 6 speakers, sunglass holder, start-stop button, Corolla badging under the seats etc. are newly add-ons. Keyless entry, remote boot opener, parking sensors, halogen automatic headlamps and auto wipers, tilt electric steering wheel, brake assist, auto A/C and the rear window sunshade are the extra features waiting for you inside. The A-pillar never blocks the driver’s vision to that extent. An increase of 100 mm is happened in the case of wheelbase (now, 2700 mm) so that 92 mm more leg space is now available for the rear seat passengers. Three people can be seated easily in the back because the central tunnel has been removed from the former one.

Anybody can easily get in and out of the new Corolla as the seats have become a bit soft and supportive for long journeys. Driver seat can be adjusted electrically up to the waist support. Comfort levels of the seats are well improved. Rear seats also are inclinable and the passenger can reach his hand up to its boot (407 litres) from the back seat. Rather than the rear arm rest, illuminated cup holders and reading lamp too are bestowed. Insulation quality of the new Corolla is better than the predecessor. Dual air bags, ABS, EBD with brake assist are the major safety features included.

Corolla has two engine options. 1364 cc 1.4 litre D-4D common rail turbo diesel and 1798 cc 1.8 litre petrol.

When the petrol mill gives 140 bhp @ 3800 rpm and 173 mm torque @ 4000 rpm, the diesel engine is a bit lazy. It has a peak power of 88 bhp @ 3800 rpm and a torque of 250 nm @ 1800-2800 rpm. (Chevrolet Cruze, the major rival runs in a 1.4 litre 166 bhp diesel engine). Light steering wheel and the 6 speed short

throw manual gear helped me for a simple drive and transmission. But, the automatic gear option is given only for the petrol variant and it suits to drive manually because of paddle shift levers. Cruise control and Eco driving indicator is available only for the top end (1.8 V) petrol. Besides these, a variable length intake system has also given for the petrol variant which makes you feel no boredom in its performance on short set outs. An increase in the rigidity of the chassis paved the way for a renovation of the elements related to gravity. Due to 175 mm ground clearance, you might feel like your Corolla is kissing the roads!! The suspension system includes Mac Pherson Strut on front and Torsion Beam on rear.

Corolla is not a car which suits for thrilling drives. But as everyone

15

knows, the all new version of the Corolla too deals with the practicality and value for money. Build quality, durability, less service cost, aggressive pricing and an attractive mileage of 21.42 km (ARAI) are the positive and super fine qualities of this sedan. Despite the age of 48, still Corolla remains as an energetic youth icon. Kochi Ex. Showroom price: 13-18 lakh

Vehicle provided by: Nippon Toyota, Nippon Motor Corporation Pvt. Ltd X / 314 K N H 47 Bye-pass Nettoor, Kochi Another dealer: Nippon Toyota, South Kalamassery, Ernakulam, Photo Courtesy: Akhil Raj. J

August 31 - September 30, 2014

PASSLINE

16

SMA conclave for investments in Kerala T

he SMA, the largest Swiss Malayalee Association with a membership base of 1,200 families, is a non-profitable organization. The organization has been celebrating its annual mega event with great fanfare and it always coincides with the Onam celebrations of the members of the association. The stewardship of the esteemed orangization is entrusted to the able hands of few enthusiastic and farsighted individuals. Benoy Vettikkattu is the President. Sajan Pereppadan Secretary, Dicto Mundadan Tresurer and Jaison Karedan Art Club Secretary are the governing members of the Association. George Vadakkumcheril

PASSLINE

is the PRO of the organization.

“This year, the event is at Kuspo Hall, Basel, and since the programme is on August 30, which is the most pleasant time in Switzerland and it will certainly suit our guests from Kerala. The importance of the event this year is that we are honouring two great personalities form Kerala for their deep business insight and relentless service to the mankind. One among them is Andrew Nettikadan, the winner of Personality of the Year Award and P A Abdul Rahman, the recipient of Pravasi Bandhu Award”, said Benoy Vettikkattu. “The special event we included, apart from the

August 31 - September 30, 2014

cultural programmes and cultural extravaganza, the business meet for the sponsors and delegates, states Sajan Pareppadan.” “We expect a minimum presence of 800 families for this august event. And we also Benoy Vettikkattu expect our friends and acquaintances President from nearby places too,” adds Dicto Mundadan. `` The main agenda of the meeting will be the current scenario of the European economy as far as expatriates concerned and the problems facing by the next generation in the Sajan Pereppadan Jaison Karedan near future. The growth story of the Gen. Secretary Arts Club Secretary Indian economy coupled with the recent investment-friendly gestures from the government and respective bodies to make Kerala a cherished destination for Malayalees who intended to return to their home State.

Some of our members will retire and others seek opportunities for Dicto Mundadan George Vadakumcheril joint ventures or safe investments.

Treasurer PRO It is the endeavour of the association to bring together all these varied interested people and the event will be a meeting place for them. Here you can tie up with the right people or your future business associate or partner who will further your business or personal aspiration,” explains Thomas Muckoomtharayil Joseph Kizhakkevettil Benoy Vice President Jt. Secretary

ICON

A

17

Andrew Nettikadan: the doyen of publishers of school books

ndrew Nettikadan, the name itself, is synonymous with publishing industry , particularly school books.. His publishing company, Nettikadan Corporation, now prints and sells 45 lakh-50 lakh textbooks a year and owns more than 240 titles and has today 3,000 schools following the textbooks not just in Kerala but in Tamil Nadu, parts of Karnataka particularly in Bangalore and in the Gulf countries. The corporate headquarters of Nettikadan Group of companies is on Kochi’s Karakkat Road.

It was in 1958, when he was barely 21 years his uncle P Thomason was running a bookshop, Joseph Thomasons & Co in Kochi. By that time, Andrew was spending his days at the verdant village, Meloor near the bank of the serene Chalakudy river, learning typewriting after his SSLC exam.

Uncle invited Andrew to Cochin to help him in the business.

Those days, uncle’s business was not generating enough revenue and he wants to retire from the business.

Uncle sold Joseph Thomasons & Co and its business paraphernalia to Andrew for Rs 13,000 plus Rs 1,500 for furniture, totalling Rs 14,500, with an offer from the uncle to pay him Rs 75 a month and the capital on any day at his will and pleasure.

The first thing Andrew did was to replace the books in the shop, most of them philosophy, travel, foreign books and other ‘serious’ ones, which were slow in movement, with books procured from such publishers as Vidyarthimithram and Assisi. The books from Assisi were fast-moving.

He also sold books published by North Indian firms.

In 1961 he contacted schools to publish books for them and in 1962 got Government sanction for distributing books which enabled him to push other books along with Government school books. During 1962-63 he published two dramas and a few English books too.

Taking the help of a teacher who was his relative Nettikadan started getting books for classes 2, 3 and 4 printed. The books conformed to the syllabus prescribed by the Government. Later Nettikadan started publishing books for first standard

students also. During those days the Government used to bring out only Malayalam books. Andrew, with the help of some teachers, then had books on other subjects like science, social science and mathematics printed.

The trust he formed, Kerala Private School Examination Board Trust (KPSE), with teachers, eminent personalities and even nuns as officebearers and himself as treasurer, aimed at setting question papers, helped further promote the business and enabled his company to compete successfully with North Indian publishers. The KPSE Trust started competitive exams for the KG and LP students in 1964. The entire activities were managed by Nettikadan himself without raising an iota of doubt bearing a pseudonym, ANSON. With the cooperation of his teacher friends (today Nettikadan has links with more than 200 teachers) the trust turned out to be a big success and started functioning very actively from 1964. Besides conducting competitive exams for school students throughout Kerala simultaneously, it also conducted educational and entertainment programmes continuously from 1964 to 1976.

Then came Nettikadan Corporation’s decision to print and publish Malayalam and English books for KG classes in accordance with the syllabuses (both for ICSE and CBSE), which were prepared in association with teachers’ organizations.

The books published under the banners of Jetco, Nettikadan (Nettsway) and Sparkle have achieved the status of brands. They were in sharp contrast to those which used to be brought earlier from North India.

Nettikadan’s Junior Reader brought out in lakhs in those days was an all-time hit. Andrew has proved his mettle in the role of an author too. He has penned books on Jesus Christ, Nazarethile Yesu, specially meant for children, and another, Memories of Our Travel Abroad, on his experiences as a globe-trotter.

Among his four children, sons Varghese runs Sparkle Homes, apartment Builders and Developers with the support of his father and Thomas works for the publishing business.

Two daughters are Livi and Cini. Livi

is the wife of Dr Kunjumon, a reputed cardiologist. Cini’s husband is Dr Joseph Francis, a medical college professor. With pleasure he tells the names of the grandchildren—Kirti, Shilpa, Sruthi, Anto, Ann, Maria, Rose, Andrew, Sara, Anna and Andrew. The eldest grandchild Kirti has already been married off to Dr Jose Paikada.

Andrew’s wife is Unniamma, who belongs to a business family of Konikkara in Thrissur, in 1965. Still very active, she helps Andrew in controlling office finance. She also pays occasional visits to the office and interacts with the staff. There are about 30 people working for the group, besides 12 marketing men.

An ardent traveller

Andrew, at 73, went in February 2010 on a tour of Antarctica. A man who has constantly looked for daring ways to prove himself can tread the toughest footraces on earth and the coolest on the penguins’ plateau that Antarctica is a region visited by fewer than a hundred thousand people from all over the world. He has so far undertaken 60 trips to almost all the continents with his wife. They were able to see and enjoy all the wonders of seven continents in a time span of 20 years.

Managing Director of Nettikadan Group and Nettikadan Corporation, he is the Proprietor of Joseph Thomasons Co; Secretary of Kerala Private School Exam Board Trust; Adviser and Member of Lions Club International Dist 318 C, Ln Andrew Nettikadan MF; (He became a member of the Lions Club at the late age of 70, a record which brought him the Melvin Jones fellowship); Executive Director, Malayalee Relators Indian Ltd Cochin; and Managing Trustee, Andrew Nettikadan and Unniamma Foundation (a charitable trust) which donates for the cause of kidney, dialysis and cancer patients and intends to make a corpus of a Rs 1-crore charitable institution.

Andrew is a life member of the Lotus Club, Ernakulam; Senior Christian Association, Cochin; Indian Medical Association, Lagoon Club, Cochin; Catholic Centre, Cochin; Lions Hospital, Sasthamugal, Cochin; and Catholic Church, Rome.

He is also a member of Anand Bazar Owners Association, Cochin and Indira Gandhi Cooperative Hospital, Cochin.

Positions held He is socially committed and is the President, Lions Club of Cochin Greater 2014-15, President of Kalabhavan, Chairman of Kalabhavan Studios Ltd; President of Kalabhavan Residential School.

Besides being the Chairman and

Andrew Nettikadan

August 31 - September 30, 2014

PASSLINE

18 nri BUSINESSMAN

Abdul Rahman treads a clinical path to charity

P

A Abdul Rahman perhaps is well-known as a great humanitarian than as a businessman.

Managing Director of Shifa Jeddah Polyclinic and Diagnostic Center, Abdul Rahman is a familiar figure among Keralites in the Kingdom of Saudi Arabia. He believes that serving the poor itself is serving God.

Though his business empire stretches across Saudi Arabia, it is his clinical gesture that has taken him to heights in his life. For him, his business is not just livelihood but a true path to God. Hailing from a very ordinary family of Malappuram, Abdul Rahman completed his schooling from Chenmankadavu School and graduated from

Malappuram Government College.

Even as a college student he was interested and active in social service.

His interest did not wane with the passage of time. It was his ideology of charity that took the shape of Shifa Jeddah Polyclinic in 2005 at Jeddah, the land of two holy mosques.

Until a few years ago, an average Malayalee in Jeddah found it difficult to meet hospital charges, with low incomes and high food and accommodation charges. It was Shifa which came up with a helping hand to them. Now the nine-year-ol d institution has grown to become the topmost hospital in Saudi Arabia.

His total dedication to his cause and deep empathy for the poor and underprivileged have earned widespread acclaim and made his endeavour an extraordinary success.

P A Abdul Rahman

Today Shifa also tops the list of speciality hospitals in Jeddah. The hospital was launched with a mission to provide first-rate treatment facilities without pinching the client.

Excellent customer care management and dedicated staff support set the hospital apart. Shifa today has 18 departments including Cardiology, Urology, Internal Medicine, General Medicine, General Surgery, Orthopaedics, OB & Gynaecology, Dermatology, Ophthalmology, ENT, Pathology and Radiology with sophisticated modern diagnostic services such as echo and TMT. It also has a modern 24-hour laboratory with the latest automatic equipment.

Shifa also undertakes Iqama Baladiya medical services. Further, the clinic has got a well-equipped family clinic with two eminent gynaecologists and paediatricians. It has been set up to give special attention to the health problems of women and children. With the capacity to hold a customer base of over 1,00,000 patients with 16 insurance companies, it deals with over 9,000 corpo-

PASSLINE

August 31 - September 30, 2014

rate clients and acts as a single-stop healthcare solution to clients.

Shifa Jeddah Optical is the preferred choice of many for professional eye care and is considered to be one of the best and most complete optical stores in the region. Shifa’s pharmacy always possesses large stocks of medicines round the clock. It provides health check-up packages too.

Highly conscious of its social responsibility, Shifa is keen to make people aware of their health. For this, it conducts seminars and awareness classes to enlighten them on health issues.

Shifa is a fully IT-enabled medical centre. Patient records including case history are maintained by electronic methods. This enables retrieval and maintenance of the records much easily and effectively.

Shifa Al-Aziziya Medical Center, a branch of Shifa Polyclinic, is located on Prince Miteb Street, Jeddah. It was launched with the aim of making available quality healthcare services to the public at affordable rates. It has a clinic in almost every speciality, manned by experienced doctors of different nationalities. It provides free consultation in gynaecology and paediatrics every year for the first 100 patients who apply. It also offers attractive discounts on all other services.

Famous for its dealings with clients, Shifa respects and values their time.

To minimize the patients’ waiting time the clinic has introduced an efiling system which ensures effective coordination between and among the doctors, laboratory, X-ray, reception and the medical approval department. Shifa is planning to open a branch in Makkah as well. He owns one of the best tour operating agencies in India, ‘Fayeda Travel Agency’.

The group has branches in almost every major city in India and also in Dhamam, Jeddah and Riyadh in Saudi Arabia.

Abdul Rahman holds several positions. He is the President of the Jeddah Chapter of Malappuram College, a member of the India Forum and Kairali and General Manager of Middle East Trade Lines. The Abdul Rahman-Shahina couple have four children—Neshma, Rizi, Shaima and Sheihzad

19

August 31 - September 30, 2014

PASSLINE

20 INNOVATIVE BUILDER

Passline News Service

A

re you bored of living a mechanical life in the concrete jungle? Then you may opt for a refreshing change of life close to nature, the first of its kind from a builder. Focusing such nature-loving house seekers, the prominent realty titan Heera Constructions has envisaged The Nature by Heera located near Akkulam, the latest apartment project by Heera Homes of which foundation stone was laid by Dr A R Babu, the Managing Director, Heera Constructions.

The sprawling apartment complex coming up in 6 acres of land will have 75% of its area untouched and filled with greenery for the use of its inmates.

Heera Homes plans to plant 503 plants representing the total number of apartments in the project will be nurtured to fill the deforested green belt in the city.

The project will introduce many facilities to Thiruvananthapuram which embodies A/c convention centre with a seating capacity of 1000 people. Lifelong maintenance by Heera, sports complex with fully A/c Gym, sky-bar and star gazing at the roof top, high speed elevators, jogging track, dedicated space for car wash etc and more. Project booking has already started.

PASSLINE

August 31 - September 30, 2014

‘First intelligent homes from Heera’ Imagine your house behaves as you wish when you come home after a day’s hectic work! Wait, before you turn down the idea as a dream in vain. If it is shine outside, the house itself turns to cool without the air conditioner on. If you come in from the rain the house makes you warm without the aid of a heater. You may doubt how can the house itself change into such an atmosphere?

But it is a possible realty idea conceived by Heera Homes through its apartment complex THE ATMOSPHERE in Thiruvananthapuram.

Still confused; then listen to the amenities of THE ATMOSPHERE to convince yourself. The houses here would act according to the wishes of the inmates. ``You must realize the core of the intelligence housing by staying in THE ATMOSPHERE. Not only the apartment doors, floor, wash basin, shower but all the fittings work intelligently. House lets in the required natural light and heat

enough for the house. So also house controls the dust entering it. There are numerous such facilities adorning THE ATMOSPHERE, says Heera Homes Managing Director Dr A R Babu.

THE ATMOSPHERE will raise its head in a 6-acre land in the Thiruvananthapuram city with 34 floors bearing 500 apartments. Only 25% of land will be utilized for the elegant semi circular complex and the remaining 75% is open space. The other attraction of the complex is the pool villas in the sky combining the blue lagoon with the blue sky.

The ultramodern convention centre adjacent to the houses may be a surprise with an audience capacity of 1000. Club House, A/c shuttle court, movie theatre will be in another complex. A spacious kids’ park finds place in the housing project.

Moreover,the pounding slanting rain is a threat to the joggers. THE ATMOSPHERE has sheltered jogging

21

space and the same method is used for car park for shielding 1000 cars, from rain or shine. There is another open space for car parking in this project. Heera undertakes the lifelong maintenance of THE ATMOSPHERE complex,’’ reminds Babu.

Heera is in the front row of introducing newest architectural concept by catering new experiences for the house owners. That is the reason Heera brings home the international concept of intelligence housing for the first time in Kerala and India.

Heera has signed MoU with the German companies like Bathroom Solution Provider Duravit, Hansgrobe for adapting new styles.

A R Babu: entrepreneurship runs in his veins Barely three decades ago, virtually every fresh graduate in Kerala had two options; either join engineering or end up being a doctor. Yet Dr Babu opted to take an offbeat path.

It was a time when others were afraid to tread the path of entrepreneurship, Dr A R Babu chose to take a deviation. He knew that a clear vision, sustained performance and a

commitment to quality would always bear fruit.

Born in 1954 at Nedumangad, Thiruvananthapuram, Babu, son of Aliyaru Kunju, had an urge towards entrepreneurship even as a boy. When a

Dr A R Babu relative of his prompted young Babu to visit Goa, he knew instinctively where he had to start work.

What separates him from other entrepreneurs is his will to endure hardship for the vision he has. He isn’t

a person who would New projects go for partnerships which would cost him eera envisages to change the name pattern his vision. “Do any of its projects by suffixing `Heera’ after the business, but do it projects’ name. So some of the projects are named alone” — this is what so as to facilitate the clients without repeating the he advises others. builder’s name life-long. So the recently announced He isn’t such a perprojects by Heera builders include The Nature son who would lean

By Heera, Heera Lake Front (all at Akkulam); on somebody just to The Courtyard By Heera, Kottayam; and Heera avoid risks.

Reisdency near KIMS hospital at Kumarapuram, Grand Villae at Vazhuthacaud, Heera Dreams at In the 1990s life was difficult for a fledgling Sreekaryam. Ongoing projects in Thiruvananthapuram are apartments located at Kazhakootentrepreneur. The economy of the coun- tam, Vazhuthacaud, Sreekaryam, Kowdiar, Jagathy, Sasthamangalam . Heera Cyberviews at Kakkanad, try was changing and there was a real threat Kochi-- These ready to occupy homes are located of new entrepreneurs near the Info Park and proposed Smart City. Each flat at Heera Cyberviews is designed as per vaastu losing their battle to compliance and with proper space utilisation. multinational giants.

No more did the Gov- Heera Cyberviews at Kakkanad, Kochi, is an end to your search for perfect living, a dream home. ernment protect the entrepreneurs. Runquality, economy and comfort. It is ning a business was a risky proposithis thrust to quality that has made tion. But Babu persisted.

Heera a household name, quite In 1983, he started Heera Construcliterally. The projects envisaged by tion Co with an office at Panaji, him are known for their meticulous the capital of Goa, as a contracting planning and rigorous quality control firm. A decade later, he expanded and, because of this, most of them his operations to other capital cities are completed ahead of schedule. of states, like Kerala’s ThiruvananWith more than 100 lakh square thapuram. feet of built-up area to its credit, the The Heera Group has seen steady Heera Group is now one of the most growth. Dr Babu attributes this to reputed builders in South India. the three pillars of his business— With rising reputation, expectations

H

August 31 - September 30, 2014

PASSLINE

2222

about new projects have also increased, and pressure is on to build better and superior structures. And Heera does not disappoint these expectations. It has to its credit more

than 7,000 happy families residing in its projects spread over three major cities of Kerala— Thiruvananthapuram, Kochi and Kottayam. With in two months

Heera wins award Proving its commitment to quality, leadership, technology and innovation, Heera Constructions won the worldrenowned Century International Quality Era Award (CQE) in the Gold Category for 2012 at the International Convention held on March 11, 2012 by Business Initiative Directions (BID). Dr Babu, Managing Director of Heera, received the award from Jose E Prieito, President of Business Initiative Directions (BID), Spain, at a glittering ceremony in Geneva, Switzerland, that included around 90 industrialists and business leaders from across the world.

The award was presented based on the successful implementation of seven principles of the QC 100 Total Quality Management Model, according to which quality is a consequence of valuing customer satisfaction and obtaining positive business results. Some of the other recipients of the award from India are ICICI Bank, NTPC Ltd and NCR Corporation India Private Limited. Indian Oil Corporation (IOC), Coal India Ltd, Reliance Infrastructure Ltd and Tata Group Ltd were some of the winners of the Century International Quality Era Award (CQE) in 2011.

Heera was conferred with quality technology award in 2013 for best quality and performance in Berlin.

PASSLINE

August 31 - September 30, 2014

Heera plans to launch nearly 5,000 apartments in these cities besides Kozhikode. Besides its housing projects in Goa, Heera forays into Dubai, Srilanka for its housing projects in the current fiscal. No wonder that with such growing reputation, Heera faced little trouble even during the recession period when most builders had to completely stall new projects.

But Heera in fact added eight more projects to its kitty and sold 70-80 units every month in 2010.

With the able leadership of Dr Babu, his company achieved the rare recognition of earning a Seven Star rating from Crisil for its prestigious Heera Infocity project, near Technopark, Thiruvananthapuram.

The ratings take into account the quality of construction, legal quality, financial quality, innovation and sponsorship.

With such tremendous growth, how does Dr Babu manage to steer Heera? The answer lies in his words: “We should be able to change with circumstances”.

And, true to his word, he makes it a point to update himself with the lat-

est trends in the industry.

He is very particular about adapting the latest innovation to his projects way before other builders take it up as industry standards. “If you take a decision, stick to it and be ready to follow it through.

This is the only way to win,” he says. Even with all pressures of work, one can always find Dr Babu amiable and warm. He answers questions in a calm and composed manner, very sure of himself. A stream of visitors comes to meet him at his office, often with no prior appointment. They come for help in seeking medical assistance, for financial help and so on.

Dr Babu does not disappoint them.

Subin Rasheed To help the minorities and socially backward people, he has instituted Heera Educational and Charitable Trust. The no-profit trust, under the patronage of Heera Constructions, helps people with scholarships to

23 meritorious, deserving and needy students to pursue education. Under the charitable trust, he formed the Heera College of Engineering & Technology (HCET) at Panavoor, Nedumangad, close to his hometown.

Recognition and accolades With all this recognition, accolades were bound to come his way. In 2001, he received the Vishishta Prathibha Award sponsored by Kerala Chamber of Tourism & Allied Industries for his achievement in the construction industry. Later, in 2002, he was presented with Rashtriya Rattan Award for outstanding individual achievement by Digvijay Singh, the then Union Minister of State for Railways. In the same year, he was the recipient of Indira Gandhi Sadbhavana Award for distinguished services, sponsored by Citizens’ Integration Peace Society, New Delhi, which was presented by Dr Bhishma Narayan Singh, former Governor of Tamil Nadu and Assam, in November 2002 at New Delhi. In 2004, he received the Gandhi Puraskaram from Mahatma Gandhi Peace Foundation for excellence in the housing sector.

By 2003, his fame had spread internationally. At the Indo-Nepal Conference on ‘India-Nepal Friendship and Economic Cooperation’ held at Kathmandu (Nepal), he was the recipient of the International Gold Star Millennium Award for superb achievements made in the construction industry. He was also given a Doctorate in Construction Management by the University of Honolulu, US. Family backing Subin Rasheed, his elder son, closely follows Dr Babu in all activities, and has learned the thread of

business directly from his father. He is often found in the office near his father’s table, listening to, and watching intently, the ins and outs of his business. “I follow my father in all his work and have learnt a lot from him,” says he, even while keeping his eyes glued to the screen of his laptop. He finished his Bachelor of Administration (Honours) degree from Greenwich University. He is responsible for deploying the company’s strategic vision and developing business alliances as well as building the management team. Subin Rasheed, who has become an integral part of the company, put his skills to use when the company went ahead with projects like Heera Blue Bells, Heera Green Court, Heera Crescent and Heera Heritage. He is currently a Director of the Heera Group of Companies and member, Board of Trustees of Heera Educational & Charitable Trust (HECT).

What makes Heera distinct What makes Heera distinct from other builders? Those who know Dr Babu and the clients of Heera vouch for the fact that the group’s vast experience in the real estate industry has helped it to formulate and comprehend the concept of a home. Heera believes that a home is not just a place, but an expression of one’s in-

dividuality. A home has a soul, a character and personality all of its own. Heera gives utmost importance to implementing the concept, focusing meticulously on every detail and the client’s needs. Quality, economy and comfort are the factors that Heera relies on to achieve the needs of its clients.

The Heera Home Care Division is a special wing of Heera’s service that takes care of aspects like maintenance, emergency repairs and bill/tax payments. The 24-hour division for the Residents’ Association also pro-

vides other services like customizing apartments according to the owners’ requirements and renting them out in their absence. Heera apartments are made to satisfy varying customer requirements. Projects like Heera 4pillars at Killippalam and Heera Dreams at Sreekariyam in Thiruvananthapuram are focused on those clients who seek luxury at affordable prices. Both the apartments are located near hospitals, educational institutions, banks, restaurants and shopping malls.

August 31 - September 30, 2014

Response feature

PASSLINE

24 tourism

Backwaters campaign placed

Kerala top on tourism map M

any tourist destinations are bestowed with great reserves of water like ocean, beaches, rivers etc but there is none as gifted as like the serene backwaters of Kerala - known as the mascot of Kerala tourism where nature’s most amazing resource creates a magical world for the travelers to rest and relax. The backwaters of Kerala are not only a mode for houseboats to cruise but it is also a fascinating water world to discover incredible sights unlike any other on our planet.

By Abin K I

The promotional campaign on the Great backwaters gives a glimpse into the cultural heritage that is specific to the region consisting of images of villagers comprising school children, coconut climbers, toddy tappers, fishermen, swimmers, ducks, boats and mangroves seamlessly merge into the landscape as aerial shots and underwater images blend to yield a clear portrait of the leisurely lifestyle of the region.

PASSLINE

After the launch of successful campaigns like Your Moment is Waiting and Home of Ayurveda, a campaign exclusively for promoting the backwaters titled ‘The Great Backwaters is making waves on international shores and in cyber space. The Department of Kerala Tourism has chosen the virtual world to launch the ‘Great Backwaters’ campaign to unveil the State’s backwaters as a single attraction and a once in a lifetime experience like the Great Wall of China or the Grand Canyon of USA for the travelers. A survey conducted

by National Geographic Traveler in 2009 had listed Kerala backwaters as one among the top 133 attractions in the world and put it ahead of the world wonder Taj Mahal. The backwaters of Kerala surpass the prominent heritage tourism destination Agra which hosts three iconic world heritage sites of Taj Mahal, Agra Fort and Fatehpur Sikri.

The feedback of tourists who had visited the backwaters indicated that it could be a standalone experience for the traveler as this is an ecosystem truly unique to the state offering tremendous opportunities for tourism developments.

Aerial photography to promote backwaters The idea of the global campaign traces its origin to the “fascinating water world experience” narrated by holiday makers in God’s Own Country.

The aerial view was chosen in order to capture the planet like expansiveness and the diversity of life in the backwaters. The Great Backwaters campaign features the first of its class high quality aerial photographs of the placid backwaters. The unique images of the serene backwaters

August 31 - September 30, 2014

were captured for the domestic and international campaign by using advanced cameras secured in a highly sophisticated and custom designed eight rotor helicam. The aerial shoot was controlled from a customized boat equipped with a miniature helipad to facilitate the take off and landing of the helicam. The aerial shoot of the backwaters was mainly done in Alappuzha.

The twenty five member crew which shot across the backwaters was led by aerial photographer Ville M. J

Hyvnen from Finland and Shelton Pinheiro who is the creative director of Stark Communications.

Play back singer and music director Alphons set the music. The print version of great backwaters campaign launched November last year was a great success in the Euro-

25 pean markets and this tempted the department to come up with a two minute video. The Great Backwaters campaign includes digital marketing activities, and the launch of a separate micro site www.greatbackwaters.com. The campaign is aimed at bringing an unparalleled surge of tourists to the state from both within the country and abroad. An aerial photograph of the backwaters under the campaign is revealed bit by bit with each tweet with the hash tag # Great Backwaters. The entire image will be revealed once a considerable number of tweets with the hash tag appear.

The promotional campaign on the Great backwaters gives a glimpse into the cultural heritage that is specific to the region consisting of images of villagers comprising school children, coconut climbers, toddy tappers, fishermen, swimmers, ducks, boats and mangroves seamlessly merge into the landscape as aerial shots and underwater images blend to yield a clear portrait of the leisurely lifestyle of the region.

Kerala Tourism is a pioneer in using the innovative means of technology to promote its destinations and attractions through the website (www.keralatourism.org) which has won several national and interna-

tional awards frequently. The Great Backwaters campaign is a product of the use of cutting edge technology which has never been attempted in Kerala or in the country never before for promoting a tourism attraction.

The main intention of the campaign is to focus on the USP (Unique Selling Proposition) of the state tourism, target niche audiences, to unveil the rustic life along the backwaters and to promote it as a self contained experience to holiday makers. The campaign is a tribute to the millions of travelers across the world who embraces technology everyday for knowing and visiting their favorite attractions and destinations. The campaign in multiple languages features high quality aerial photographs of backwaters. It is also one among the largest aerial still photography projects ever undertaken in the state and shot within ten days with a cost of Rs 70 lakh. No doubt, a cruise along the backwaters of Kerala in a houseboat is the most enchanting holiday experience for the domestic and foreign tourists arriving in the country and over the years backwaters and houseboats have become the mascots of Kerala Tourism (The author is lecturer in Tourism, School of Tourism Studies, Mahatma Gandhi University, Kottayam. email: abinki64@ yahoo.com)

August 31 - September 30, 2014

PASSLINE

26 PROJECT OPPORTUNITIES

ALUMINIUM COMPOSITE PANELS Prof. Job K T

A

luminium Composite Panels (ACPs) are mainly lightweight composite material consisting of two pre-finished aluminium cover sheets heat-bonded (laminated) to a core made of polyethylene plastic material, available in 3mm, 4mm, and 6mm thicknesses after finishing and can be curved and bent to form corners. These panels are used widely as exterior covering of commercial buildings and corporate houses. While adding to aesthetic beauty of the structure, they are also resistant to acid, alkali, salt spray, pollution and provide good thermal as well as sound insulation. These Panels are widely used due to easy maintenance in almost any kind of climate through normal wash with water and mild detergent that ensures long lasting performance.

Fire Resistant (FR) Aluminium Composite Panel is a fire-safe material that passes mandatory requirements for exterior application. It is composed of fire-rated high mineral fill core sandwiched between two skins of 0.5 mm thick aluminium. The core of FR Aluminium Composite Panel is white or grey containing a non - combustible mineral wool.

Aluminium Composite Panels have certain advantages like aesthetic look, economical, climate resistance, sound insulation, fire-proof, vivid colours, maintenance free, long life, anti-abrasion and simple to install.

Building structures make optimal use of ACP through its cost, durability and efficiency. Its flexibility, low weight and easy forming and processing allow for innovative design with increased rigidity and durability.

Aluminium Composite panel can be utilised for flat panels, sign trays, individual lettering, individual logos, column claddings, counter claddings, ceiling tiles, exterior signage, exterior monoliths, machine parts and covers, grills and screens, interior design, wall panels, cladding, display panels, building structures, exteriors of multi storey apartments, curtain walls, industrial and commercial conPASSLINE

structions, wall claddings, column / beam covers, parapet walls / copings, furniture, partitions, beam wraps, canopies, elevators, signboards, kitchen units, display units, spandrel panels, shop fronts, car porches, duct coverings, vehicle body buildings etc.

3A Composites, a division of Schweiter Technologies, Germany; had first produced Aluminium Composite Panels in the world around 40 years back. Since then many companies in different parts of the world have entered in the production of Aluminium Composite Panel. The world production of ACP has been estimated to 400 million sq. m.

Aluminium Composite Panel has rapidly developed in China as a sunrise industry, especially in recent years.

The average annual growth rate is up to 31.25%. Domestic Aluminium Composite Panel industry has more than 300 manufacturing enterprises with a turnover more than three billion RMB. In 2010, the industry had produced and sold 300 million square metres of Aluminium Composite Panels, the output value was 30 billion RMB. The production of China’s Aluminium Composite Panels account for more than 75% of the world production and products are sold in more than 50 countries and regions around the world. In 2010, China’s exports of Aluminium Composite Panel amounted to 60 million sq. m., exports amounted to $ 600 million. China has become the world’s largest Aluminium Compos-

August 31 - September 30, 2014

ite Panel production, consumer and exporting country.

Frost & Sullivan in their study on “Outlook for 2020 Mega Trends for Aluminium Industry in Middle East” had estimated the demand–supply gap of ACP in the Middle East Countries by 2015 to be 135,000 tonnes equivalent to 38.57 million sq.m. The production of Aluminium Composite Panels started in India by ALUTECH Group of companies in the year 2001 is regarded as a market leader in composite panel industry.

The market demand for Aluminium Composite Panel in India during 2011-12 has been about 40 million sq. m. per annum. There are about 60 companies in India manufacturing Aluminium Composite Panels with an aggregate production capacity of 50 million sq .m. Out of these, the leading ACPs manufacturers are Alstrong, Eurobond, Alstone, Aludecor, Timex, Viva, Sunbond, Indobond, Glazetech, etc. The average capacity utilisation of the industry is reported about 80% of the installed capacity. The ACP market is growing at the rate of 30 per cent per annum and is expected to grow threefold in another five years. Hence market prospects for ACPs are considered to be highly encouraging, leaving good scope for establishment of new units.

As per the Director General of Commercial Intelligence and Statistics (DGCI&S), Government of India, the import of Aluminium

Composite Panel for the year 201112 has been less than 25,000 sq. m.

India is exporting small quantities of ACPs to Middle East Countries where Indians are executing projects or Indian companies are having business relations. According to Director General of Commercial Intelligence and Statistics, Government of India, the export of ACP for the year 201112 has been in the range of 10,000 sq. m. The consolidated statement on demand, capacity, production, import and export of the ACP in the country for the year 2011-12 is given below.

Demand 40 million sq.m Capacity 50 million sq.m Production 40 million sq.m Import 25,000 sq.m Export 10,000 sq.m Kerala is one of the fast developing economy. It is estimated that the annual requirement of Aluminium Composite Panel in Kerala will be 10.0 lakh sq. m. by 2015. The Kaveri Pet & Polymers Pvt Ltd, Kolencherry, was started in 2009 with a capacity of 12 lakh sq.m. for the manufacture of ACP, but it was closed down in 2010-11 due to various reasons.

The Aluminium Composite Panels are available in various widths and lengths depending upon the requirement of the customers. The width of ACPs ranges from 1220 mm (4 ft.), 1250 mm(4.1 ft.) and 1500 mm(5 ft.) with a production tolerance ± 2.0

It is expected that financial institutions will provide term loan to the extent of 50% of the fixed assets amounting to Rs. 550.00 lakhs. Apart from this, the unit is also

27

eligible for working capital loan of Rs. 375.00 lakhs( 75% of working capital) in the first year. The promoters are expected to bring in Rs. 775.00 lakhs as equity

mm. The available length of ACPs length starts with 2440 mm (8 ft.), 3100 mm(10 ft.), 3660 mm (12 ft.) and maximum 6000 mm(19.7 ft.) with a product toleranceÂą 4.0 mm. The thickness of the ACP various from 2 mm to 6 mm, depending upon the application. ACPs of 3 mm and 4 mm are the fast moving thickness in the market.

The weight of the ACP differs based on the width and thickness. Aluminium Composite are available in attractive unique colours provide available in Panels the market.

The common colour areand White, Bright Silver, to Red, Black, aesthetic Blue etc. appeal to the exteriors and interiors of commercial and apartments.

There are more than 30 standard colours/customised colours available in the market.

TheComposite commonPanel colours are White, Bright Silver,aluminium Red, Black, etc.

Aluminium is composed of two top grade alloyBlue sheets and thermostatic polyethylene filled core under continuous heat and pressure Aluminium Composite Panel is composed of two top grade aluminium alloy process.

Normally the following types of coatings are applied. sheets and thermostatic polyethylene filled core under continuous heat and pressure process. Normally the following types of coatings are applied.

1. PE (Polyester) Coating 1. 2.PEPVDF (Polyester) Coating (fluorine-carbon) Coating 2. 3.PVDF (fluorine-carbon) Coating Nano (PVDF) Coating Three(PVDF) PVDF Resin Coating 3. 4.Nano Coating 5. Antistatic Paint Coating 4. Three PVDF Resin Coating 6. Roll Painting and Digital Printing 5. Antistatic Paint Coating process of manufacture of Printing Auminium Composite Panels are aluminium coil 6. The Roll Painting and Digital unwinding, HDPE core extrusion, polishing, PVDF coating, film coating & trimming, The process of manufacture of Auminium Composite Panels are aluminium quality control and dispatch. coil unwinding, HDPE core extrusion, polishing, PVDF coating, film coating & trimming, quality control and dispatch. The actual cost of project would deThe actual cost of project would depend upon the site selected for the project, pend upon the site selected for the project, the type and size of buildings conthe type and size of buildings considered, the facilities and features proposed, the sidered, the facilities and features proposed, the sophistication of technologies sophistication of technologies and equipments contemplated. However, a typical and equipments contemplated. However, a typical unit having a plant capacity unit plantofcapacity of 5.0 lakh sq.m of ACP perinannum is proposed in the of 5.0having lakh asq.m ACP per annum is proposed the product opportunity. product opportunity.

The project particulars are given below: The project particulars are given below: Sl. No. Description Requirement 1 Land 100 cents 2 Buildings 38000 sq.ft 3 Complete plant & machinery consists of aluminium Rs. 400.00 lakhs coil unwinding machine, HDPE core extruder, combination machine, polishing machine, PVDF coating machine, film coating & trimming machine, moulds etc.

4 Laboratory equipment for testing ACP Rs. 20.00 lakhs 5 Raw materials required are Aluminium sheets, HDPE 1500 tonnes of granules, PVDF, adhesives and other chemicals aluminium sheets 6 Direct employment potential 60 persons 7 Power requirement 500 HP The entire plant & machinery is available from China, Germany, USA etc. The

capital.

The financial viability of setting up 5.00 lakh sq.m ACP per annum is provided below: The financial viability of setting up 5.00 sq.m ACP per annum is provided below: Aluminium Composite Panels have certain advantages like aesthetic look, ecoSl. No. 1 2

Particulars

3 4 5

Sales income from ACP Cost of raw materials, salary, power, depreciation, sales commission, interest on term loan, administrative expenses etc.

Operating Profit Break even point Pay Back Period

6

Internal Rate of Return

Amount ( Rs. in lakhs) 4680.00 4300.00

380.00 60% Less than 5 years 24%

nomical, climate resistance, sound insulation, fire-proof, vivid colours, maintenance free, long life, anti-abrasion, simple to install.

The demand for Aluminium Composite Panel in the country during 2011-12 has been 40 million sq. m. Against this, the production capacity in the country is 50 million sq. m. The average capacity utilisation is found to be around 80% of the production capacity. The import of ACP to the country in the same period is estimated to be 25,000 sq.m. India is exporting panels (10000 sq.m) mainly to Middle East Countries. The requirement of ACP in Kerala is estimated to be around 10.0 lakh sq.m by 2015. A growth rate of 30% per annum is forecasted. The entire requirement of the state is met by domestic manufacturers. There was no trace of imported panels sold in Kerala. The proposal to set up manufacturing facilities for 5.0 lakh sq.m of ACP per annum is found to be viable. The financial projections are found to be attractive to plan for investment in Kerala.

(Professor Job K T is a retired member of senior faculty of the Centre for Management Development, Thiruvananthapuram. Presently he is the Director, Enterprise Development Services, Thiruvananthapuram, offering training, consultancy, asset valuation and quality management system services to small and medium enterprises. He can be contacted at jobkt012@gmail.com)

A perfect home for a perfect match!

SBT HOME LOANS

Low interest | Lowest EMI

aluminium canmachinery be sourced is from India orfrom China.China, Germany, USA etc. The The entire sheets plant & available aluminium sheets can be sourced from India or China.

The approximate investment requirement for setting up a 5.0 lakh sq.m of ACP The approximate investment requirement for setting up a 5.0 lakh sq.m of per annum will cost Rs.1700.00 lakhs as indicated below: ACP per annum will cost Rs.1700.00 lakhs as indicated below: Sl. No. 1 2 3 4 5 6 7 8

Particulars Land Buildings Machinery & Equipment Laboratory Equipment Miscellaneous fixed assets including Electrical Substation Preliminary and pre-operative expenses Contingency@ 10% Working Capital- (1st Year) Total

Cost (Rs. in lakhs) Own 500.00 400.00 20.00 80.00 100.00 100.00 500.00 1700.00

It is expected that financial institutions will provide term loan to the extent of 50%

is expected that financial provide tothe the unit extent of the It fixed assets amounting to institutions Rs. 550.00 will lakhs.

Apartterm fromloan this, is also 50% of thecapital fixed assets to Rs. 550.00 Apart from this,inthe eligibleoffor working loan amounting of Rs. 375.00 lakhs( 75%lakh. of working capital) the unit isThe alsopromoters eligible for are working capitaltoloan of Rs. lakh( 75% first year. expected bring in 375.00 Rs. 775.00 lakhsofasworkequity ing capital.

capital) in the first year. The promoters are expected to bring in Rs. 775.00 lakh as equity capital.

The financial viability of setting up 5.00 sq.m ACP per annum is provided below: Sl. No.

Particulars

Amount ( Rs. in lakhs)

August 31 - September 30, 2014

PASSLINE

28 TRADE

CHANGING PERCEPTIONS ON TRADE LED GROWTH K Vijayachandran

Farms of US and EU are High-Tech operated and managed by a very small fraction of their total workforce. Farm productivities are incomparably high and our farm products, as a rule, enjoy very little of competitive advantage.

F

oreign trade minister of UPA Government, Ananda Sharma, had postponed the signing of the Trade Facilitation Agreement (TFA) proposed in the World Trade Organization (WTO) meet at Bali, last year: that was clearly for fear of the impending Loksabha Elections.

It was, possibly, agreed that the TFA

will be signed in the Delhi meet before 31st July, this year. Unexpectedly big victory of BJP-led NDA and the strong man Modi taking over as Prime Minister had greatly enthused the trade lobbyists of Delhi.

striving to sustain itself by exporting our brain power and skilled manpower. Economic outlook is depressing and the situation reminds us of the days, when Gandhi gave his call for the boycott of foreign goods.

In fact, these import enthusiasts had no doubt that Modi will oblige and had made all arrangements for the import and retailing of foreign farm products in the country: Scare campaign against local chicken, poisoned by antibiotics and big promotional campaign for French Fried Chicken, rampant in Kerala TV channels for a short period, were to serve as the curtain raisers for imported farm products.

Farms of US and EU are High-Tech operated and managed by a very small fraction of their total workforce. Farm productivities are incomparably high and our farm products, as a rule, enjoy very little of competitive advantage. With biotechnology and GM crops bound to take over their farming in a big way, there is little scope for our primitive farm techniques and culture to survive.

Opening up of India’s farm sector to global markets will mean the instant pauperization or even annihilation of about a half of our rural population, estimated at well over 700 million.

Even the creamy layer of our 380 million urban populace will serve as a large market for the farm products of the highly automated mechanized farms of US and EU. This creamy layer, in fact, is supporting today the manufacturing industries of OECD countries in a big way, by purchasing all sorts of fancy automobiles and other consumer durables as well as computer hardware and software.

And our own manufacturing industries have gone into a deep state of slumber and the national economy is

www.ktdc.com

YOUR COMFORT IS NOW A HOP, SKIP AND JUMP AWAY IN CHENNAI

Book online & get discounts Presenting RainDrops from KTDC, a hotel that’s close to everything that matters.

Be it business, shopping, sightseeing or healthcare, you are just a hop, skip and jump away with RainDrops. Raindrops is backed by KTDC - Kerala’s largest tourism service provider with over 60 properties at prime locations in Kerala.

90 well appointed rooms

Conference Hall

Multi Cuisine Restaurant

CHENNAI

Greams Road, Chennai - 600 006, Telephone: +91-44- 28292136, 28292137, 28292138.

For bookings: centralreservations@ktdc.com Accessibility: Chennai Airport: 20 kms, Chennai Central Railway Station: 6 kms, Marina Beach: 4 kms, Appollo Hospital: 200 meters

PASSLINE

August 31 - September 30, 2014

Use of machines and technology for the production and exchange of commodities and involving massive transportation of men and materials across the continents had overthrown the authority of kings and feudal lords and created new type of nation states based on parliamentary democracy. Those were the days, when technological prowess of the

West could subjugate large populations of the East, in the name of free trade and rule of law.

Trade-wars among the colonial powers of Europe had finally precipitated two global wars in quick succession: The first world war that got triggered, a century ago, in August 1914, was nothing but a war of conquests for global markets. Even the second world war was no different: German capitalists had tried to conquer and rule over the global market using Hitler and his Fascist ideology.

Peace loving humanity had always wished to explore an alternative route for trade, growth and development: Instead of globalization through competition and conquests why not a process based on peaceful coexistence and mutual cooperation, among diverse cultures and nationalities? League of Nations was the product of the first war: Its successor and inheritor the United Nations Organization (UNO), a product of the second world war, will be completing seven decades of its useful existence in October. With the declared objective of seeking a common destiny for humankind, UN has

29 UNCTAD gained authoritative standing as an intergovernmental forum for North-South dialogue and negotiations on issues of interest to developing countries, including debates on the “New International Economic Order�.

created more than fifty international organizations and institutions: The one for trade and development was founded fifty years ago in 1964.

In its early decades of operation,

A number of developing countries were plunged into severe debt crises.

Despite structural adjustment programs by the World Bank and the International Monetary Fund, most developing countries affected were not able to recover quickly.

In many cases, they experienced negative growth and high rates of inflation. For this reason, the 1980s become known as the lost decade, particularly in Latin America.

In the light of these developments, UNCTAD increased its efforts

aimed at strengthening the analytical content of its intergovernmental debate, particularly regarding macroeconomic management and international financial and monetary issues. Technical assistance provided

by UNCTAD to developing countries was particularly important in the Uruguay Round of trade negotiations, which had begun under the General Agreement on Tariffs and Trade (GATT) in 1986. UNCTAD played a key role in supporting the negotiations for the General Agreement on Trade in Services (GATS).

UNCTAD assisted developing countries in the rescheduling of official debt in the Paris Club negotiations promoting South-South cooperation. In 1989, the Agreement on the Global System of Trade Preferences among Developing Countries (GSTP) came into force. It provided for the granting of tariff as well as non-tariff preferences among its members. To date, the Agreement has been ratified by 44 countries. By this time the world socialist camp had collapsed and Soviet Union had disintegrated.

With the end of cold war and the emergence of a unipolar world, Uruguay Round of trade negotiations under the GATT in 1995 had led to the establishment of WTO: Treaty making responsibilities were trans-

ferred to this new organization and the role of UNCTAD got confined to theoretical studies on global trade and development, investment flows, technology transfer and related issues. The agenda and responsibilities assigned to this new global body are indicated in the structural diagram: Like World Bank and IMF, the two apostles of market economy, WTO is also an autonomous body and not legally accountable to UNO, True, thanks to WTO, global trade volumes have registered big increase.

However a major part of this is accounted by developed countries whose economies were getting integrated rather rapidly and most of it is the contribution of EU sentiments and not WTO politics. Trade barriers have fallen to a large extent but income disparities have widened within and among the nation states. There is an upsurge of social tensions all over the world, there is no sun-set over terrorism, armament industry is thriving and and war clouds appear more and more frequently.

These are signs, more important signs to doubt the efficacy of WTO and its guiding philosophy. Maybe, the UNCTAD version of trade led growth is seen more and more attractive today, by a world that is rapidly getting out of its so called unipolar inhibitions.

August 31 - September 30, 2014

PASSLINE

30 REALTY

Veegaland Developers, born out of passion and driven by values Passline News Service

V

eegaland Developers is the realization and a long cherished dream of V-Guard Group’s founder, Chairman and patron, Kochouseph Chittilappilly.

Being the fastest growing business group with proven expertise in entertainment, hospitality, electronics and Garments industry, the name ‘V–guard’ became synonymous with quality and services. The group’s tradition of innovation and people orientation is extended to the new venture - Veegaland Developers.

Following the tradition of unwavering concern for high quality and to exceed expectations, Veegaland Developers is also set to become one of the most reliable builders in Kerala just within a couple of years.

The passion to build a place in the heart of a discerning home seeker takes us to build homes where comfort and luxury is everything and happiness becomes our guiding thought. And that is the very foundation on which the edifice of Veegaland Developers has been built.

Following the tradition of unwavering concern for high quality and to exceed expectations, Veegaland Developers is also set to become one of the most reliable builders in Kerala within a couple of years.

Veegaland Developers can boast of its part in versatile portfolio containing some of the marvelous properties in South India like Wonder La amusement park, Kochi ,Wonderla Theme park, Bangalore, Wonder La Resort, Bangalore and V - Guard Corporate Office, Kochi. The PASSLINE

engineers, architects and the technical team who accomplished the above monumental projects are now here to rewrite the concept of urban housing. The expertise acquired through the creation of these landmarks will go into the creation of your home to make it a path breaking living environ of class and comfort.

Veegaland Developers’ maiden housing project, “Green Clouds” Vertical Garden Bungalows at Vazhakkala is an exclusive housing project of expansive 4 bed super luxury apartments each apartment having a space of 8795 sqft. Situated just 60 meters away from the Palarivattom Kakkanad main Road at Vazhakkala, this ultra-luxury designer sky villa project is aesthetically designed not only with luxury living in mind, but also with a focus on tranquillity and a charming ambience.

Veegaland Green Clouds apartments are built for a select community and so exclusive with only 11 apartments in 15 floors. The entire three floors from the ground are earmarked for common amenities. Each apartment offers parking facility for 3 cars.

Three lifts will be functioning for 11 families. Common lightings are covered by solar and the dual cabling for solar and electric power reduces power consumption. Rain water harvesting system takes care of the water needs for irrigation needs, RO water for different uses are met by the water source from two bore wells within the project. Biometric entry card, Barbeque area , mood lighting, CCTV, video door phone, round the clock security, home automation, VRF air conditioning equipments, Double glazed windows, SMA TV, expansive club house , Large swimming pool, recreation room, fitness center/ health Club, Jacuzzi and party hall, abundant landscaping and imaginative social and recreational spaces make Veegaland Green Clouds an unparalleled lifestyle project.

Every apartment here allow its resident to enjoy the spectacular vista of

August 31 - September 30, 2014

the locale and the easy of living close to the city centre, just minutes away from dining, shopping, religious and recreational facilities. Clean Lines, regular shaped rectangular floor layouts with 360° view, 1 apartment on each floor, surrounding garden with a walkway around make it a palace where you are the ruling emperor. It’s an empire steeped in luxury, cherished with possessiveness and envied by the less privileged. All to take life to a higher level. Breathe some fresh inspiring air and stretch out in a life of comfort while you enjoy the elegance and sophistication of our exquisite sky villas. Choose from any one of 11 marvellously appointed sky villas, with open varandahs with garden on all sides to keep the fresh air flowing and sunlight & lighting up rooms till late. Construction of the project is on full swing and progressing towards handing over by the end of 2014.

Veegaland Developer’s second project, “Petunia & Begonia” is a unique twin tower luxury apartment complex in the heart of the city at Kaloor. Veega Land Petunia and Begonia is to redefine your urban lifestyle. Conceived with organic principles, they are unique in architecture, amenities and ambience with a pronounced leaning towards nature.

Virtually everything you could desire is just steps away from your home at Veega Land Petunia & Begonia.

Located rightWith in the of the city Bestheart Compliments from at Kaloor. Shopping, schools, bus

stand, railway station, metro station, dining and entertainment spots are surrounding you. Temple, Church and Mosque are within a radius of 250 Meters. It accommodates functionally elegant 2 &3 BHK apartment units complimented with thoughtfully provided common areas to ensure a sophisticated urban living space.

The project imbibes the best of green, smart building principles without cutting corners of luxuries.

Petunia & Begonia brings a world of conveniences at its doorstep. With super premium lifestyle amenities like club house, swimming pool, health club, recreation facilities, high speed lifts,children’s play area and many more. It will endear a dream dwelling of a different kind.

Veegaland Developers’ new launch in Tripunithura, the “KingsTown” will be a bang on the middle of the town location with close proximity to college, hospital, school, and temple.

The 2 & 3 BHK luxury apartment complex has 75 units with premium amenities to match the project features like club house, recreation hall, fitness centre and terrace top swimming pool. Many more ambitious projects are on the drawing board of the management and are definite to make a telling difference in housing development sector. Veegaland’s customer orientation and commitment to deliver quality products at right time are sure to win over the trust of discerning home seekers.

With Best Compliments from

COMMUNITY BASED REHABILITATION CENTRE A CENTENARY PROJECT OF INDIAN CHAMBER OF COMMERCE & INDUSTRY

INDIAN CHAMBER OF COMMERCE & INDUSTRY (Affiliated to FICCI, New Delhi) Post Box No. 236, Indian Chamber Road, Cochin-682002 Phone: 0484-2224335, 2225966 Fax: 0484 2224203 E-mail: info@iccicochin.com Web: www.iccicochin.com Willingdon Island Office Phone: 0484 2666901 Airport Office Phone: 0484 2611020 Trivandrum Office Phone : 0471 2321888

INVESTMENT 31

It’s the time of Mutual Funds

V Raghavan ver since the strong man Narendra Modi-led NDA took the reins of the Centre, the stock markets were showing the tendency of moving northwards. Now the BSE and NSE indexes are hovering above 26000 points and 7900 points respectively. Modi’s initial pro economical speeches and gestures coupled with Finance Minister’s growth induced pragmatic budget, paved the way for the smooth sail of both these indices. The old proverb ` make the hay when the sun shines’ goes well with the time of mutual funds (MF) now, particularly the equity based ones.

E

Mutual funds are categorized as Equity, Debt, Balanced, Tax Saving, ETF etc. Equity Mutual Funds are investing their major amounts in Shares. These are also sub divided by the nature of the scrip as Large Cap, Multi Cap, Mid Cap, Small Cap and various sector-based. By investing in equity mutual funds, investors get benefit of expert, professional fund managers, backed by a team of analysts. The investor is not needed to worry to search for quality stock, buy & sell calls. The onus of tracking the scrip also will be taken care by these professionals. The investor may get another advantage of diversified portfolio to invest, in shares of different sectors.

Last few years, due to the fall in stock market and higher interest rates, debt funds, are more popular and widely used for investing money.

Also fear of global slowdown keeps the investors to invest in Gold Funds.

But now economy recovered and chance of reduction in interest rates are more high. Gold prices came down. Real estate sector is also not faring well but stock markets are improved, this helps equity - based mutual funds to give excellent returns for the investors. During the last 6 months some MF schemes gave even upto 30% to 60% return to their investors.

Debt Funds are investing large amount in money market & debt instruments, like Treasury Bills, Govt Securities, Certificate of Deposits, Commercial papers, Corporate

Bonds etc. These instruments are not impacted by stock market movements, so compared to equity funds it is less risky Also get stable income too. In the case of Balance Funds, the major portion of the amount invested will be in Debt market and a portion will be in equity. So, it is evident that compared to equity funds the debt funds and balance funds are less risky and the income wise balance funds will have more growth, since a portion of the investment linked with stock market and the market is performing well at times.

Tax Saving Funds are used to take advantages of various Income Tax benefit. Like 80c and RGESS. These funds are having a locking period of 3 years. In RGESS the investor can sell portion of the holding from second year onwards, by keeping aggregate value in his account for which the tax can be claimed for the next two years. Exchange Traded Mutual Funds (ETF) are trading in stock exchanges. Investors can buy or sell these mutual funds like shares.

Index Based ETFs and GOLD ETFs are more popular in India.

Some major MF schemes and their return given below 1 YEAR RETURN %

NET ASSETS(CR.)

SCHEME

LARGE CAP HDFC TOP 200

11657

67

ICICI PRU FOCUSED BLUECHIP

5884

50

FRANKLIN INDIA BLUECHIP

5038

47

LARGE & MID CAP BIRLA SUNLIFE FRONTLINE EQUITY

5039

60

ICICI PRU DYNAMIC

4254

57

SMALL & MID CAP ICICI PRU DISCOVERY

4114

95

BALANCE FUND HDFC PRUDENCE

5834

73

TAX SAVING (ELSS) RELIANCE TAX SAVER

2439

102

AXIS LONG TERM EQUITY FUND

1335

77

4111

76

HDFC TAX SAVER

ment plans etc. Tax savings can also possible by SIPs.

( source – valueresearchonline.com )

(Raghavan is the Regional Head-Kerala, Nirmal Bang)

As per current market scenario, we can expect more return and growth from equity-based mutual funds. If the investors are ready to take some risk, large cap schemes are best bet for them. Suppose, the investors are little more daring to take high risk, can bet for small & mid cap funds, which give more return in long time.

Investors seek safety and are ready to have minimum risk can invest in balance funds, this gives them advantage of more safety and some returns. Taxpaying investors can apply for ELSS. By this, your investment grows with economy. Now Indian economy is showing positive growth. FIIs and other Global Investors are pumping huge money to India to invest in Indian companies.

As a tool to beat inflation and those who seek diversified investment opportunity, mutual funds are good option. Because, it gives more growth for their investments and also the returns. Small investors can opt for Systematic Investment Plans (SIP) in MFs so that the amount you like to invest will deduct directly from your bank account every month. You can give instructions to your banker regarding the date and amount as per your convenience. SIPs are more helpful to small investors, monthly salary drawing people, investors with less time to spend for own investAugust 31 - September 30, 2014

PASSLINE

32 EMERGING POWER HOUSE

The Rise of The Dragon hai, the political and commercial capitals respectively.

P D Johnny his author had opportunities to visit a number of countries abroad, including a few in Europe, United States of America and more than half-a-dozen Asian countries, during the last eight years.

In almost all countries, a common feature that captured my eye, was the strong presence of China – be it the omnipresent Chinese products, or the easily identifiable people of Chinese origin. Although Indians are also migrating to other countries in large number, they are far outnumbered by the Chinese outside their own country.

T

China is one country which had close relationship since ancient times.

Many inventions like tea, Chinese fishing nets, etc. had reached India due to these relationships. Many Chinese travellers like Fahien and Huen Sang had visited India in those days and made our country known to the rest of the world. Geographically also, the proximity between these countries benefitted each other, not forgetting the India-China war in 1962 which adversely affected their relationship for a long time. Still, some minor border issues trouble their otherwise good diplomatic relationship. The alliance forged a few years back along with other developing countries like Brazil, Russia, and South Africa under the banner of BRICS, helped immensely to continue the mutual co-operation between these countries on economic fronts.

A short visit to China a couple of months back, provided an opportunity to have a first-person account of our mighty neighbour, though in a limited way. The country with the largest population in the world – 1600 million as per its latest census, compared to India’s 1210 million, the second largest, in 2011 – rightly deserved to be in my globe-trotting agenda. Curiosity to know the present scenario in that country, which remained behind the curtain for decades, was foremost in my mind.

Thus I chose to visit two prominent cities in China – Beijing and ShangPASSLINE

Of these two cities, Shanghai was already known as a modern city similar to New York or other American and European cities. But the present Beijing surprised me. Contrary to my expectations of witnessing a conservative city dominated by the typical Chinese architecture, the city has now been transformed into another modern urban forest of sky-scraping concrete structures. Within this city, the Shanghai city only places where its ancient heritage architecture China [CPC] but the present leaderwith pointed roof-tops and balconies, ship under President Xi Jinping has can be seen, are in the monumenan open mind towards the external tal Forbidden City and Temple of world, more particularly western Heaven, which comprised the royal countries. The government owns palaces and places of worship of the and controls everything within China, dynasties who ruled China succesbut at the same time welcomes insively till 19th century . vestments from and trade with other countries. The land is state-owned Located adjacent to these historical but leased out to the citizens for 70 monuments, is the famous Tiananyears. The lease compensation paymen Square, the world’s largest city able for housing has been on the rise square, also known as national pride of China, which is now better known and now gone beyond the reach of ordinary citizens. The government to the external world as the venue of has constructed millions of houses Youth Rebellion in June 1989 against of various types for leasing out to the the repressive rule of Communist needy people but these tenements Party of China. While the entire meet the demand partially. world outside China, remembers the hundreds of youngsters who were Infrastructure development has been mercilessly killed in the ruthless acthe priority area for the government. tion by the People’s Liberation Army Of late, the number of vehicles on and hold commemorative functions the roads has been rising beyond in memory of the martyrs, within control due to economic prosperChina, the occasion is greeted with ity of the people in general, often a mute indifference. Incidentally, a resulting in traffic blocks during peak few days after my visit, this historihours. However, wide roads and cal event which took place exactly multilevel flyovers have eased the quarter century back, was rememsituation to the manageable levels. bered by various political parties and The public transport system, railway Non-Governmental Organizations including city metro services and around the world, of course outside buses, is owned by the state. If you China. Although the revolt was supask an ordinary Chinese citizen on pressed temporarily, the sacrifice by how he manages to reach his work large number of youths, had its own place, he would jokingly say that he repercussions in course of time and uses “BMW”; however does not refer paved way for more liberalized atto the famous brand of luxury car. titude by the ruling Communist Party All that means is that he travels by of China. The historic “opening up” “Bus, Metro and Walk”. from the iron curtain by the country In the recent Union Budget in India, from 1994 can be seen as a delayed some revolutionary improvements effect of such protests. are envisaged in rapid transport Despite the opening up and adoption system. Prominent among is the of liberalized policies for economic introduction of high speed ‘bullet’ development as the ultimate goal trains in the Mumbai-Ahmedabad of the nation, the one-party rule sector. Let us hope that these radical controls everything. All policies are changes would materialize in the near decided by the Communist Part of

August 31 - September 30, 2014

future. In China however, several such high speed trains are already plying in important routes. This author had opportunity to travel in one such bullet train plying between Beijing and Shanghai which is a trunk route. The distance of about 1400 km between these two cities was covered by the bullet train in around 4.5 hours at an average speed of over 300 km per hour. The current speed of the train as also the outside temperature is displayed inside the coaches which are air conditioned.

In China, education is not free at all levels. The state provides free education for the children at primary and middle school levels, a total of nine years. Thereafter, their education will have to be funded by the parents.

After the high school education, only 18% of the successful students pursue higher education at college levels.

The rest will have to avail of skill development opportunities provided by the state. China does not encourage migration of foreign nationals for employment in the country.

Only those who can impart English language in the Chinese educational institutions are engaged from among the foreigners. This is because of the realization that without adequate proficiency in English, the Chinese citizens will be handicapped while competing at the international levels. Still if the parents want to give higher education to their not-someritorious wards, they can be sent abroad for further studies. This is to be viewed against the situation in India in general and Kerala in particular, where almost all those who clear high school examination are seeking college admissions and ultimately fail at the University examinations or end up as poor quality graduates.

33 India has to learn a lot from China in the area of skill development of its youth which accelerates the progress of economy in industrial and service sectors.

The ever-growing population had been a major concern for China since 1970`s. As this issue was becoming a stumbling block in the development efforts of the nation, the rulers introduced coercive and punitive measures to arrest the population growth.

‘One child norm’ was imposed which meant that each couple can have only one child. Violation of this norm attracted punishments like fine and, if repeated, even imprisonment.

Though appearing to be crude and harsh, such measures brought about positive results initially and the population growth was almost static till recently. However, far-reaching results of these measures brought about undesirable demographic pattern with the couples going for termination of pregnancy to get rid of female babies, after discreet sex determination tests. The results are two-fold: one, due to gender imbalance in favour of male child, the present generation of male youth do not find girls to marry, and another, the availability of adequate man-power to successfully carry out the development tasks is adversely affected. The first problem has led to exorbitant dowry system, the burden being on the boys. A large number of eligible bachelors do not find matches, remain unmarried and frustrated. The suicide rate in China is very high presumably due to this problem.

In the sphere of banking and finance, China is only next to Japan among the Asian countries. Most of the China-based banks have their head offices in Shanghai and Beijing. These banks are state-owned and controlled by the government and the central bank, People’s Bank of China. Prominent among these banks are Industrial & Commercial Bank of China [ICBC], Bank of China, Bank of Beijing, Agricultural Bank of China, Bank of Transport, etc. The first-named, ICBC, is claimed to be the largest bank in the world in terms of business, displacing the giants in America and Europe from the top positions, after the financial crisis which badly affected their business from 2008 onwards. It is no secret that China stands first in pumping funds to USA and bailing out the world’s largest economy from severe crisis. Besides the sateowned banks which strongly support the economy of China, almost all reputed foreign banks have their operations in the country. Lately, the proposed New Development Bank under the alliance of BRICS countries would also be headquartered in

Shanghai, very shortly. Tourism is a ‘sun-rise’ industry in China. After coming out of the iron-curtain and on achieving certain level of development, the country sought to present itself before the rest of the world. The possibilities of exploiting the potential for tourism in the country were explored. China has many historical and cultural monuments to show-case its heritage before the global tourists. The Great Wall of China built by successive dynasties and accessible from many places in the country, is one such attraction. My group of tourists from India had opportunity to climb the wall from the Badaling Section, about 70 km from Beijing. Climbing the steps of the Wall is quite strenuous and risky as the steps are not even and steady. A normal person can climb a maximum of 500 metres.

The ‘Forbidden City’ with entry from the ‘Temple of Heaven’ is a collection of structures of the traditional Chinese architecture. The bird’s nest-shaped Stadium where the Olympic Games 2012 were conducted is a marvel. Shanghai, which is a relatively new city, is devoid of historical monuments. However, the highest tower in China and said to be the second highest in the world [259 metres] is located in its financial district. The Shanghai Museum with exhibits depicting all human activities from ancient times is also a great attraction. The sections for ancient coins and clay products are particularly worth seeing.

ist activities were unknown generally in China, till recently. But the recent incidents of terrorist activities in one province. During my stay in China [in May 2014], a major terrorist attack was reported in the Xinjiang province where the inhabitants are mostly Muslims of Uighur sect. A couple of terrorists travelling in a car resorted to indiscriminate shooting

Forbidden City in a market place, killing 41 people.

This region is close to Turkmenistan, a former constituent of Soviet Union and now an Independent nation. The official news agency Xinhua has been

reporting similar incidents thereafter also. The official English newspaper [probably the only one] in circulation is China Daily, a tabloid. The official television network is China Central Television, which is essentially a news channel. The print and electronic media are controlled by the Communist Party of China and all the news items appearing in the media are based on the official versions released by the government.

An impartial, dispassionate visitor from India gain this impression after visiting China: India is a free, democratic country and the citizens have the absolute freedom to criticize anyone and anything, which sometimes prove to be a stumbling block for development and political will to implement the policies is paralyzed.

When ordinary people find most corrupt go scot-free, they lose faith in democracy. On the other hand, the Chinese citizens have limited freedom and no democratic rights, but the one-party rule, though considered bad in democracy, can implement its political will for the welfare of the state and its people.

Chinese products like silk textiles, electronic goods, toys, etc. have captured markets globally. Being relatively cheaper in cost, they are procured by common man everywhere.

Many European countries in particular depend on China for commonly used commodities due to comparatively lower cost of production and craftsmanship. I remember a banner in a shopping centre in Niagara, USA, which read: “Be American, Buy American Goods and save the job of an American”, exhorting the American citizens to opt for goods produced there. Such is the threat of invading the American markets by other countries, mainly China. In India too, large quantities of cheap Chinese goods are dumped in the markets through porous borders of Nepal, Myanmar, and Nathu La Pass in Sikkim. The ruling Communist Party of China and the government controlled by it can be said to be having a good grip over the political affairs in the country, ruling out any dissent whatsoever and thus, terrorAugust 31 - September 30, 2014

PASSLINE

34 cyber safety

By Malippuram Khalid

A

Interior of the damaged car

CYBER SAFETY IS NOT SAFE ENOUGH?

story from America demonstrates the better brains of their children. An 8-year old boy was approached by a stranger.

Stranger has asked the boy to come with him as his mother wants him home urgently. Child asked the stranger for the password and keeping the stranger confused ran away to safety. Child and his mother mutually agreed a password in case she ever had to send someone to pick him up.

Here the password saved the life of the child.

In the days ahead electronic gadgets are virtually going to “take over” us!

Hence password has become all the more relevant. Perhaps our casual

PASSLINE

approach to the password has not yet changed. Recently a staff nurse of Lourdes Hospital lost all her hard earned money as the thief who picked up her ATM card got the pin inscribed within! To get your ATM card and pin thieves are working in unison which you can see in the display shown by Barclays. Also photographs of the car damage will show you how dangerous it is to keep devices with lithium batteries under the sun. Our country is the secondlargest mobile phone user in the world. Almost 115 million of our population now use smart phones.

Smart phones are going to transform the way you live to a different set

August 31 - September 30, 2014

of standards hitherto unheard for.

Those days have come that you will control all domestic appliances, name any, television, stereo system,washing machine, air conditioner by smart phone internet connected. What not, locking and opening of the house you reside and the car you travel and switching on and off the lights at home and office all would be performed by smart phone. Technology is moving so fast that all your requirements are met entirely by “remote-control”. Like air-conditioners to run for a time specified, your robotic vacuum cleaners will keep your home neat and tidy when you are away at your work. Day is not far

off when your fridge would order groceries before you ran out and also propose recipes with what is available within. Looks fantastic and fabulous but is going to be real..

Yes, this is the home of the future.

Sky is the limit to enhance comfort and efficiency in our day-to-day living. Really smart phone was a fiction within itself when arrived hardly a decade ago. Did we imagine another decade before that something known as the World Wide Web will revolutionise our learning, working and playing?

It won’t be surprising that all these advancements do carry dangers inherent. Your individual privacy is

35 going to be the first casualty. I have heard several parents telling that children should not be allowed to search net inside closed doors. This is being told for better character building. Beyond users’ fault manufacturers also compromise on digital security to hasten the new product to the market. This gives opportunity to the electronic intruders to vandalise the entire system.

It is reliably learnt that smart phones with entire remote control systems are not fully secure as propagated by manufacturers.

After all every digital technology is vulnerable to hacking by intelligent vandals, underline the word intelligent. Many a times these vandals surpass the intelligence of manufacturers. In Australia in the recent past hackers took control of some iPhones and other smart apple products, making them useless. With the influx of “everything remote controlled” gadgets, door opening key to manually operating toaster, may become things of the past. If digital security is weak hackers can have a field day by playing pranks and ransack your entire home.

To say playing pranks may look lighter, but things can go really serious according to Mr RaviVenkitesan.

Being former Chairman of Microsoft India and presently Board Member

of Infosys he can well be considered as an authority in the field. Inherent dangers of cyber space in India, he concludes thus:“The emperor of IT has no clothes. Let’s fix this before world finds out.”

were able to catch passwords, access files concealing their own identity and command these zombie machines to spew spam or mount attack on their targets.

According to Venkitesan , the second largest cyber-attack India facing is in the world of mobile devices.

X-ray film strip used for ATM fraud Hackers aim mobile devices mostly to steal banking details. Global cyber espionage campaigns like GhostNet and RedOctober that have targeted diplomatic, governmental, research and military orgnisations effortlessly succeed in their mission with ease. Sources say classified information relating to sensitive weapons programmes are successfully hacked by Chinese hackers. Do not be under the wrong impression that only hostile nations target India. Remember Being an IT superpower, India has United States of America’s infamous not taken enough safety measures to surveillance programme PRISM protect our cyber space. Venkitesan wherein India was positioned fifth. finds exponential growth in cyberVeenkitesan further says the aneccrime and warfare in India. We should dotal data he put forward is but the overcome the ignorance prevailing on tip of the iceberg. Grave concern is this count “to avoid catastrophe”, to needed on the vulnerability of our quote his words. critical infrastructure. “According Data on cyber-attacks hitherto not to think tank Gateway House, the analysed in Toto but the overall situmajority of computer controlled ation is scary. In this very year 2014, industrial control (SCADA) systems from January to April, 6,700 Indian that monitor and control India’s websites were attacked; maximal power stations and grids, dams, oil number went up to 2000 on a single and gas pipelines, steel plants are day. That day was, hold your breath, vulnerable to attack. India’s telecom our Republic Day. This fact itself networks may also be exposed. In reveals how much risk it carries in the one planned test (Was it tantamount entire country’s security. During these to a cybercrime?) engineers were able four months nearly fifty lakh PCs to gain complete control of the billin India have been hijacked, hackers ing system of one of our largest tele-

com networks in a week by exploiting weak passwords and software flows.

In another exercise, over ten critical vulnerabilities were discovered in the core banking system of a major bank; little has been done to fix these.”

Unauthorised access and hacking becomes easier for intruders when your system is not rigid and passwords are loose. Virus and worm attack and e-mail bombing are also common if safe guards are not strong enough.

To prevent legitimate network traffic intruders tries to “flood” the network. It is well known that in the corporate world, Internet hackers are continually looking for opportunities to compromise a company’s security in order to gain access to confidential banking and financial information.

Also are you aware that there are millions of websites hosted on servers abroad that offer online gambling which is hard to prevent?

Targeted attacks on military installations, power plants, air traffic control, banks, trail traffic control, telecommunication networks are the most likely targets of cyber terrorism, which we should not underestimate any time. Inally Venkitesan’s own words have to be quoted to convey the seriousness of the problem effectively: “We should not wait for a 26/11 style cyber-attack on India to goad us to action.” That made him to feel IT Emperor is nude. To protect this emperor with proper clothing the National Cyber Security Policy has to be revamped with tooth and nail.

(The author can be contacted at: malippuram@gmail.com)

Quality colours blend Chaithanya Paints

C

haithanya Paints Pvt Ltd has carved a niche in the paint manufacturing industry when its multinational brands were dominating this sector. Established in1999, Chaithanya came to the forefront of the industry with its quality paints like Royal Duke Exterior Emulsion, Duke Pride Exterior Emulsion,Captain Duke Premium Interior Emulsion, Indoor Duke interior Plastic Emulsion, Duke Ceiling white, Acrylic Distemper and other 24 paint products. . Chaithanya has a long tradition of serving its clients with quality products.

Potty(Right) during a visit to a paint With a rich legacy and experience in paint producmanufacturing factory in US tion for more than two decades the promoters of Chaithanya possess a vision for colour and quality which is infused into the paints they manufacture. This increases the demand and trust for its paints in the market.

Managing Director of Chaithanya Paints L R Potty says the reason for their success in the industry is the slogan— `The products with quality mark can only exist in the future’ —which has smoothened the way of its success.

Potty says the greatest asset of every venture is its loyal and experienced workforce. It doesn’t make any difference with whatever the product. A company is as good as the people it keeps. If you honour and serve the people who work for you they will honour and serve you.

Chaithanya’s quality vision is approved and appreciated by all. Its getting the ISO Certification 9001-2008, the Consumer Protection Award 2009 and Best Customer Service Award are testimony to this August 31 - September 30, 2014

PASSLINE

36 CSR

CSR taking off in Kerala

“The soul of India is lying in the villages”. This is the famous quote by our Father of Nation, Mahathmaji. By saying so, he was trying to convince the people of India that without the upliftment of villages the development of the Nation is not possible.

Governments that come in power time to time has a lot of limitations to look after the entire welfare activities of these villages due to lack of resources. It has some truth in it

because India being a vast country with nearly 1.5 billion population it is not practical to meet all the needs of these villages at the cost of the exchequer. Keeping this in mind, the government formulated a law in the Parliament that every corporate must spend 2 % of their income towards social responsibility for which the tax is exempted. Most of our business houses used to spend some amount for this gesture even before this mandate. Among them, TATAs, the

oldest and highly reputed for legitimate business practise, come first.

They have built roads, hospitals, schools, even generated electricity for the welfare of society, and they started giving utmost care for their employees.

“CSR is not a practice but a tradition in the Tata group and is embedded in our corporate DNA. It is the group’s business approach that creates longterm stakeholder value by balancing economic, environmental and social

factors.” This is the words of Group Executive Council and Brand Custodian of TATA Sons.

Taking the cue from TATAs, some of the leading business houses of Kerala are following this gesture. Malabar Cements, Federal Bank, Kerala Solvents Extractions, MVJ Foods, ( Melam Curry Powder), V-guard industries are the major companies who made headways towards the direction of CSR (Corporate Social Responsibility) in the State.

Embracing CSR from its cradle K

KARTAVYA (Keyes Association for Regular Training and Voluntary Youth Activities). The President, Secretary and Office-bearers of the Society organise all programmes with the Managers entrusted with the role of Coordinators or Guides.

The annual event of Chitra Rachana Mela organised by “KARTAVYA” on every 14th November is a big event in Thrissur district among all school going children.

The Company provides regular extension programmes for Dairy farmers on scientific Animal Husbandry Practices and Cost Effective Methods for milk production and hygiene.

Health and Well-being of our employees The company implements regular programmes for employees to improve their personality, refrain from smoking and consumption of

Management Association and Trichur Management Association etc.

The employees are also given subsidy on interest payable on Housing Loans availed by them for construction of one house each.

It has a policy to reduce energy consumption engaging Energy Audit Programme with full time help of an Energy Manager and promotes clean environment having planted sufficient trees in the premises, which is irrigated using the water used in the factory. As a Company policy, the management employs people who are staying within a radius of 5 km in each unit so that all employees have a sense of ownership in the Company.

This is also useful for the management to know each individual and their families well and help them in

SE has embraced Corporate Social Responsibility (CSR) initiatives almost since its inception. This has evolved over the years from donations and support to social causes, charity and educational institutions and donations to national causes like Kargil war, Gujarat Earthquake victims, Tsunami etc. Apart from giving donations to institutions, to mention a few, Amala Cancer & Research Centre,Thrissur, Christ College and St Joseph’s College, Bharatiya Vidyabhavan, Don Bosco High School, Christ Vidyaniketan etc at Irinjalakuda, today, this initiative for inclusive growth of Society, Health and Well-being of the employees and their children, Improvement of Environment and Ecology and Community Development has been accentuated.

Inclusive Growth of Society The Company has started KS Information Centre & Childrens Park investing an amount of Rs 80 lakh a few metres across the road near the Company premises wherein it has a beautiful and aesthetically built building to house an excellent Reference Library and Computers which are for the benefit of the children Anand Menon P K Varghese M C Paul between the age of 8 and 14, Chief General Chairman, Executive Director free of cost. KSE also has LeadManager Managing Director ership Development and Charalcoholic beverages, engaging emiacter Forming Classes and Lectures time of need. This probably is the nent faculty. KSE also has training by eminent faculty to the students reason why KSE has not lost man programmes for Safety and Houseof the locality during vacation time. days due to strike for any considerkeeping on a regular basis. EmployThe premises have a beautiful garable length of time during the past ees are also sent to programmes den which is well- maintained. The 36 years. Under the leadership of organised by Kerala State Producrecurring expense for maintenance the Chief General Manager, Anand tivity Council, Confederation of of this information centre is around Menon, a team of dedicated ManagIndian Industry, Cochin Chamber Rs 30,000 per month. The manageers is supporting the CSR initiative. ment has also formed a Society called of Commerce and Industry, Kerala KSE has always felt that well-being PASSLINE

August 31 - September 30, 2014

of Society runs parallel with the growth of the Company and does not look upon it as an additional activity or a cost centre. They feel that it is an essential ingredient for its existence. Concept of CSR has gained importance because today the world has started losing basic human values in the rat race to succeed which has been equated with possession of wealth and worldly goods.

KSE believe that CSR initiative will definitely help in improving the per-

R Sankaranaryanan Secretary, General Manger Finance

formance of the Company not only because of the goodwill generated in Society by this initiative but also because of the mental satisfaction derived by each person in giving back something to Society. CSR initiative definitely promotes shareholders value as any corporate is an integral part of Society

37

Malabar Cements cementing human bond by CSR

The company has drawn up several CSR programmes in association with Kerala Social Security Mission. It has named the schemes formulated for financial aid and philanthropic deeds.

MCL has adopted the Nadupathy Tribal Colony at Walayar and has sponsored the expenses connected with the renovation of a ward in the Kozhikode Medical College. The company plans more effective initiatives as part of CSR on a par with the modernization of the medical college ward in the future

I

t is Malabar Cements Limited’s earnest endeavour to see that the noble causes of industrial advancement in the state are upheld, but not by forgetting the philanthropic, social and environmental obligations to attain.

Malabar Cements is a frontrunner in the practice of corporate social responsibility (CSR). It has become a routine gesture of every profit-mak-

the Government hospital there. ing private company and institution numpuram in Malappuram district. to make a mark in the field. But in The ‘Sraddha’ scheme focuses ‘Asrayam’ is a scheme to provide public sector companies MCL stands on cancer awareness and diagnosis financial help for emergency treatout in CSR activities setting apart among BPL youths in the age group ment of patients from BPL fami5% of the profit for various social of 18-20 in Palakkad, Malappuram lies in Government hospitals. The welfare schemes. It is to be noted and Kozhikode districts. scheme is now applicable to the that MCL has carved a niche in CSR people of Palakkad, Malappuram and ‘Suraksha’ is an ambulance service activities during the period when Kozhikode districts. meant for Palakkad district the present Chairman, P MCL provides for transport of people H Kurian, and Managing assistance for who need urgent medical Director, K PadmakuNazreth Care and attention. mar, are at the helm of Support Centre affairs. “The company ‘Karunya’ is a financial at Cheruthuruthi has drawn up several CSR deposit scheme for the which underprogrammes in association educational and medical extakes the care of with Kerala Social Security penses of the mentally and chronic patients Mission. It has named the physically challenged chilousted from the P H Kurian K Padmakumar dren at the state level. Steps schemes formulated for mainstream of financial aid and philanthropic deeds. have also been initiated to empower society.

MCL has adopted the Nadupathy children in Palakkad and Trithala. `Snehapoorvam’ is another scheme Tribal Colony at Walayar and has Transport facility for autism-affected intended to benefit the students of sponsored the expenses connected children of Vengara Government UP BPL families of Balussery, Vengara with the renovation of a ward in School and providing study material and Kuzhalmannam to pursue their the Kozhikode Medical College. for about 40 schools are also includeducation.

The company plans more effective ed in the activities.

The love of music is reflected in MCL’s scheme `sruthitharangam’.

That may be the impulse for the company to refurbish the garden at Chembai Gramam, Kottayi, Palakkad, the birthplace of worldrenowned musical maestro Chembai Vaidyanatha Bhagavathar for the benefit of music lovers.

Strategic plan: MCL caters to only about 8 % of Kerala’s market with major presence in the northern part. It is planning to commence its operations in the Cherthala plant and also to set up cement grinding units in northern and southern parts to increase its market share to around 20%. It has also ploughed back its surpluses as investments in other PSUs.

initiatives as part of CSR on a par with the modernization of the medical college ward in the future” says Padmakumar.

The PSU has initiated plans to provide financial assistance for the basic infrastructure development of the Pain and Palliative Care Society in Kozhikode Medical College and help the pain and palliative care centres run by local bodies and self-help Organizations at Akathethara and Kun-

‘Sruthitharangam’ takes up the causes of children again listing eligible children from BPL families to ensure them medical aid in the form of cochlear implant facility in the case of hearing-impaired children. There is a general complaint that the tribal population in Kerala are a neglected lot in every aspect of life, especially in the health sector. MCL has taken the right step in locating Attappadi as an area for the treatment of babies in

Padmakumar has given high priority to government-government transactions in the mineral sector and also outlined plans for bulk sourcing of raw materials and intermediate products like clinker on a global canvas and for an initiative on the availability of limestone to be finalized with direct dialogue with neighbouring states. Efforts are also on to improve employee morale, career progression, succession plans, human resource development and teamwork. Within three years the company targets an increase in turnover to around Rs 750 crore with and profit to Rs 180 crore

August 31 - September 30, 2014

PASSLINE

38

Hormis Memorial Foundation Trust for FBL CSR initiative

Board of Control for Orphanages and other Charitable Homes, Kerala.

True to its name, all facilities are provided free of cost and it is a haven of peace and tranquility where the inmates spend the evening of their lives in dignity and comfort.

Shanthimandiram celebrated its first anniversary on 29th May 2010 along with the Inmates. The function started with the blessings of Fr. Franko Kavalakkatt, Vicar, Parappur Forona Church. Various cultural programmes have been performed by the inmates of Shanthimandiram. The function got enriched with the Folk dance by Managing Trustee and family. The sisters of Shanthimandiram also involved with the cultural programmes

Melam is a synonym for charity

F

or Dr Kurian John, Melamparambil, the Chairman and Managing Director of M V J Foods (INDIA) Private Ltd, Melam is a synonym for charity. So he has been setting apart 50% of the profit of his companies for this noble purpose. The profit one makes out of business is to be shared with the sick and the poor, says Kurian John.

F

ederal Bank announced the formation of Federal bank Hormis Memorial Foundation Trust, which will be the vehicle for all CSR activities of the Bank henceforth in furtherance to the ideals of the bank’s founder Late Shri. K P Hormis. The Trust headed by the Bank’s Chairman as the managing Trustee, will have the MD & CEO, Executive Director, a Board representative, CSR Head and representatives of Officers and Staff members of the Bank as trustees.

“The Trust will hereafter oversee, organize and execute the entire CSR activities of Federal Bank in compliance with statutory stipulations.

A few key areas that the Trust has decided to focus Pan India this fiscal are developing skills amongst the youth, providing essential hygiene in schools, caring for children with special needs like disabilities, attention disorders etc”. Said Prof Abraham Koshy, Chairman of the bank. “As its inaugural initiative,

the Trust is launching a state-wide student debating competition called Federal Bank – Speak for Kerala – on 25th of this month. This youth engagement program, lasting for two months, will provide a platform for the college students in Kerala to show case their reasoning talents that will take them forward in the path of self development, with the winner being adjudged as the ‘Federal Bank Youth of the year – Kerala.’ The winner will get a scholarship worth Rs. 3 lakh and a cash reward of Rs. 50,000, apart from being presented with a rolling trophy instituted in the name of late Shri. K P Hormis,” added Prof Koshy.

“The idea behind this debate competition is to plan bank’s next year’s CSR activities from the heart of the youngsters of Kerala. In future course the bank will try to conduct ‘Speak for India’ contest to spread the CSR agenda pan India more effectively”, said Shyam Srinivasan, MD & CEO of the bank

Shantimandiram

A

n old age home for women, providing shelter and care for those who are unable to care of themselves in Parappur Village, Trissur, Kerala.

It is managed by the Sisters of CMC Nirmala Province in whose able hands the inmates receive love and care irrespective of caste and community. The facility accommodates 60 inmates at a time and is recognised by the PASSLINE

August 31 - September 30, 2014

Dr Kurian John Kurian has been involved in social welfare activities from 1981 when he began to set aside a part of his income for charity. In 1989 he started Melamparambil Varghese John Memorial Charities (M V J M Charities) named after his father, the late M V John, intended to help the poor and needy patients for their treatment. The activities were started in a small way by giving treatment help irrespective of caste and creed.

But as the activities of M V J M Charities progressed he found that more funds were needed for the purpose. He then decided to generate funds from some ventures of his own. In line with this, Kurian in 1992 started the brand Melam, which is now the large exporting brand from India. Thus the income from M V J M Charities has considerably increased

AYURVEDA 39

Skin and Ayurveda

medicines can cure skin diseases. Padhya (modifications on diet and habits) is an essential factor in the treatment of skin diseases as it will help the medicines act faster more effectively.

Psoriasis is a chronic non contagious disease characterised by inflamed lesions with silvery white scabs of dead skin. It is considered as an autoimmune disorder. Different types of psoriasis can be correlated with certain types of skin diseases described in ayurvedic classics. As these conditions vary in their doshic involvement, treatment also varies accordingly. Hence the protocol changes from patient to patient.

BEFORE

AFTER

Dr.R.S.Roy, BAMS Chief Consultant, Amrita Ayurveda Medical Centre.

Apart from the worldwide acceptance of Ayurveda, its pure and classical form is restricted to Kerala alone.

A

yurveda, the science of life uniquely deals with the proper maintenance of health along with the preventive and curative aspects of various diseases. Apart from the worldwide acceptance of Ayurveda, its pure and classical form is restricted to Kerala alone.

Ayurveda is based on the theory of Tridosha and Panchamahabhuta. A balanced state of the three elements namely vata, pitha and kapha is essential for normal body functions. Dietary factors, lifestyle variations, stress, over medication, hereditary factors, environmental pollution etc lead to vitiation of tridoshas. This in turn affects the vital internal organs.

Skin is one of the most important organs of the body as it protects the internal organs from environmental influences. Various discolourations, thickening, itching, discharge, scales, excessive sweating, hair fall, numbness, crusting etc are symptoms produced in the skin due to homeostatic imbalance and subsequent impaired functioning of internal organs.

Health of the skin is also affected by factors like nutrition, hygiene, age, immunity, genetic factors and medications. Normal colour, lustre and softness of skin are maintained by tridoshas and hence the vitiation of tridoshas directly affects the beauty and integrity of skin. The poshaka dhatus (nourishing elements) of the body are Rasa and Rakta. Decreased nutrition affects the quality of these elements leading to poor nourishment of further dhatus and skin leading to diseases. Virudha ahara (incompatible diet) are certain combinations of food articles which on long term use will hamper digestive power causing aggravation and accumulation of vitiated doshas in the blood – a definite cause of skin diseases.

Eg: intake of fish and milk together.

Itching, whitish discolouration, thickening of skin etc denote kapha. Burning sensation and redness show involvement of pitha and pain, dryness, blackish discolouration etc are manifestations of vata. The nature of discharge also is diagnostic of the involved dosha.

Assessment of tridoshas from the clinical features, proper diagnosis and appropriate management with quality assured ayurvedic

In Ayurveda Vitiligo is termed as switra or kilasa. It is a non infectious non exudative skin affection.

Vitiligo is an acquired disease having an auto immune aetiology in which the melanocytes in localized areas of the body stop producing melanin. In Ayurveda Vitiligo is termed as switra or kilasa. It BEFORE

AFTER 3 MONTHS

is a non infectious non exudative skin affection. It involves rakta, mamsa and medo dhatu. This disease spreads fast and becomes incurable very quickly. Ayurveda insists on early management of this condition. The affected skin will be dry and light red in colour in vata predominant switra. Coppery red in colour with burning sensation and scanty hairs in pitha, thick white skin often with itching in kapha.

Ayurveda offers effective treatment for these conditions. The treatment is broadly classified into sodhana and samana. Sodhana therapy or Panchakarma chikitsa has a key role in curing skin diseases as it purifies each and every tissues of the body. Samana treatment includes internal medicines and some therapeutic procedures. The recurrence and complications of these diseases are prevented by Rasayana treatment which is a specialized branch of Ayurveda having proven efficacy in the management of autoimmune disorders.

(The author can be contacted over Ph: 09447059528, 09495959528 E.mail: drrsroy@amritaamc.com web: www.drrsroy.com)

PASSLINE

August 31-September 30, 2014

RN 65561/94 Reg. No. KL/EKM/116/2009-2011

Permit No. TP1/A1-2331/11

Permit No. EYP3/147/COC/MOP/0278/13

Permit No. PW2 BA119/2014-15

Printed and Edited by Varghese Paul for Keethara Publications Pvt Ltd. 6802, Convent Road, Kochi-35 Tel. 0484 4038346 Email:passline.com@gmail.com and Printed at Ayodhya Printers Pvt Ltd., Cochin-26. Design & Layout by Jolly