Design Diplomacy by Patricia C

PAT R I C I A C ATA N G U I

Design Diplomacy

Relations

Delegate

Alliance

Resolution

Compromise

Treaty

Negotiate

Conduct

Strengthen

Decipher

Advocate

Persuade

adj.

Strategic

adj.

Bilateral

adj.

Dignified

adj.

Delicate

adj.

Effective

adj.

Thorough

FOR M Y FA M I LY.

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5 F I L E # 0 0 O F 10 D E S I G N D I P L O M A C Y: C O N C E P T

Design Diplomacy

Diplomacy

Approach

The art of dealing with people

Within the subject of diplomacy, delegations and

in a sensitive and effective way.

negotiations customarily happen across a table. Therefore, this book presents the var ying settings

Defined A designerâ&#x20AC;&#x2122;s process is a constant stream of delegations between designers, clients, and audiences.

and surfaces where deliberations may have been conducted for each case.

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Delegations

D E S I G N D I P L O M A C Y: D E L E G A T I O N S

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COLLECTIVE

Established in Trade

p008

Eastern Initiative

p086

Perennial Theor y

p026

A Skilled Adversar y

p100

Wildlife Preser vation

p038

Localized Exchange

p118

State of Intrigue

p052

Alliance of Cultures

p132

Delicate Powers

p068

Base Enterprise

p152

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9 F I L E # 01 O F 10 L in k w ood D istille r y: S pi r it E v ol u tion / Re v ol u tion

LINK WOOD DISTILLERY

Established in Trade

Project

Objective

S P IR I T E V OLU T ION / R E V OLU T ION

Decipher an existing spirit brand and construct an evolutionary and revolutionary adaptation.

Course PA CK A GING F O UR

Instructor T H O M A S MCNULT Y

Approach To match the distillery’s depth of expertise and knowledge. Their lengthy experience in the whiskey business, layers of character, history, and intensity have been deepened to give the Linkwood label the same scope as their mastery.

Discipline PA CK A GING, BR A NDING

Similarly, in anticipation of the distillery’s 200th Anniversary, an auction item was made for the revolutionary design in celebration of Linkwood Distillery’s success over the years.

10 C OL L EC T I V E DE L EG AT IONS OF PAT R IC I A C ATA NGU I 10 09 08 07 06 05 04 03 02 01

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Difficulty

Schedule 4 Weeks Deliverables Evolutionary and Revolutionary Packaging Deliberations [1] [2]

Tradition Established

Completed by

Patricia Catangui

[3] [4]

Cultured Mature

L in k w ood D istille r y: S pi r it E v ol u tion / Re v ol u tion

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L in k w ood D istille r y: S pi r it E v ol u tion / Re v ol u tion

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L in k w ood D istille r y: S pi r it E v ol u tion / Re v ol u tion

F I L E # 01 O F 10

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L in k w ood D istille r y: S pi r it E v ol u tion / Re v ol u tion

F I L E # 01 O F 10

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21 F I L E # 01 O F 10 L in k w ood D istille r y: S pi r it E v ol u tion / Re v ol u tion

•

c e l e b r at i ng t h e di s t i l l e ry ’s fr

1821

200

2021

anniversary single malt

scotch whiskey 750 ML

•

43% VOL

•

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26 C OL L EC T I V E DE L EG AT IONS OF PAT R IC I A C ATA NGU I

YOUTH: INTER ACTIVE

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DESIGN DIPLOM ACY

Perennial Theory

Project

Objective

IN T E R A C T I V E A NIM AT ION

Generate an interactive animation using the coding software known as Processing.

Course C OMP U T E R P R O GR A MMING

Instructor C ODY B A R R

Discipline P R O GR A MMING, U S E R E X P E R IE NCE

Approach Youth: Interactive is a typographical portrayal of one’s idea of youth activated by blowing into the computer’s microphone. As the sound waves cause the particles to scintillate and disseminate, the statement of youth is blown away in the wind. The overall process then reappears again; provoking thoughts on one’s idea of youth: Is it fleeting or eternal?

Y o u t h: I nte r acti v e: I nte r acti v e A nimation

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29 F I L E # 0 2 O F 10 Y o u t h: I nte r acti v e: I nte r acti v e A nimation

Difficulty

Schedule 4 Weeks Deliverables Interactive Animation Deliberations [1] [2]

Intriguing Organic

Completed by

Patricia Catangui

[3] [4]

Metaphorical Unfeigned

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Y o u t h: I nte r acti v e: I nte r acti v e A nimation

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Wildlife Preservation

T ip of t h e I ce b e r g: Boa r d G ame

F I L E # 0 3 O F 10

TIP OF THE ICEBERG

Project

Objective

B O A R D G A ME

Create an original board game.

Course

Approach

PA CK A GING T HR E E

In the midst of global warming, arctic sea ice is rapidly melting and consequently displacing

Instructor CHR I S T INE GEOR GE

Discipline PA CK A GING, BR A NDING

countless animals. As a form of informative play, Tip of the Iceberg is a lighthearted board game intended for children, focusing on the survival of arctic animals.

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Difficulty

Schedule 7 Weeks Deliverables Game Box, Board, Pieces, Card Set, Dice, Instructions Deliberations [1] [2]

Dimensional Prudent

Completed by

Patricia Catangui

[3] [4]

Sophisticated Lighthearted

T ip of t h e I ce b e r g: Boa r d G ame

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5+ years 2-4 players

a RACE TO THE TOP

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52 C OL L EC T I V E DE L EG AT IONS OF PAT R IC I A C ATA NGU I

REM: SLEEP

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DESIGN DIPLOM ACY

State of Intrigue

Project

Objective

M O BIL E A P P L IC AT IO N

Innovate a new mobile application.

Course

Approach

V I S UA L S Y S T E M S ONE

REM: Sleep is centered around the effects of environment on one’s overall sleeping experience. At its most basic level, it can be used as an alarm clock and digital dream journal, but ultimately users can use themes during their sleep in order to have better control over the way they dream. In addition to tracking the user’s movements, heart rate, and overall wellbeing during their sleep, users are able to wake up feeling rested, and go back to sleep feeling self-assured.

Instructor MEGUMI K I YA M A

Discipline U S E R IN T E R FA CE / U S E R E X P E R IE NCE

R E M : S leep: M o b ile A pplication

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55 F I L E # 0 4 O F 10 R E M : S leep: M o b ile A pplication

Difficulty

Schedule 6 Weeks Deliverables Application Prototype Deliberations [1]

Feasible

[3]

[2]

Instinctive

[4]

Completed by

Patricia Catangui

Circadian Accessible

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Delicate Powers

S top and E at t h e Roses: E x pe r imental C oo k b oo k

F I L E # 0 5 O F 10

S T O P A N D E AT T H E R O S E S

Project

Objective

E X P E R IME N TA L C O OK B O OK

Devise a cookbook.

Course

Approach

T Y P O GR A P H Y T HR E E

Stop and Eat the Roses is an experimental cookbook focusing on the culinary aspects of edible flowers. Having been largely popular during Queen Victoria's reign, many of today's inventive chefs and adventurous home cooks elevate their dishes with edible blossoms for a touch of exotic, modern elegance.

Instructor A R IE L GR E Y

Discipline P R IN T DE S IGN

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DESIGN DIPLOM ACY

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Difficulty

Schedule 15 Weeks Deliverables Cookbook Deliberations [1]

Experimental

[3]

[2]

Modest

[4]

Completed by

Patricia Catangui

Influenced Avant Garde

S top and E at t h e Roses: E x pe r imental C oo k b oo k

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86 C OL L EC T I V E DE L EG AT IONS OF PAT R IC I A C ATA NGU I

MORE THAN JUST FUN

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DESIGN DIPLOM ACY

Eastern Initiative

Project W HE R E A M I?

Objective Create a motion graphic focusing on the question, “Where Are You?“

Course T Y P O GR A P H Y F O UR

Approach Where I always feel I am, is with my family

Instructor W IOL E TA K A MIN S K A

Discipline M O T ION GR A P HIC S

in the Philippines. So, playing on the country’s official slogan, “More fun in the Philippines,” which focuses on fun and tourism, “More than just fun” encompasses the sense of community and inclusion that enlivens experiences to be more meaningful and invaluable.

M o r e T h an J u st F u n: M otion G r ap h ic

F I L E # 0 6 O F 10

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89 F I L E # 0 6 O F 10 M o r e T h an J u st F u n: M otion G r ap h ic

Difficulty

Schedule 5 Weeks Deliverables Animated Motion Graphic Deliberations [1]

Honest

[3]

[2]

Carefree

[4]

Completed by

Patricia Catangui

Welcoming Clever

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ASSIGN

PR .1 MENT 4

ON 1: PERS OJECT UND YPE, RO ALIT Y T 1

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PAT R I C

NG I A C ATA

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100

101

A Skilled Adversary

T w i r l: Wine P ac k aging

F I L E # 07 O F 10

T WIRL

Project

Objective

W INE PA CK A GING

Redesign an existing wine brand.

Course

Approach

PA CK A GING T HR E E

Utilizing the brand’s name, ‘Twirl’ from the process of aerating wine in one’s glass, technical figures and typography are used to reinforce the cyclical movement of wine.

Instructor CHR I S T INE GEOR GE

Discipline PA CK A GING, BR A NDING

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Difficulty

Schedule 7 Weeks Deliverables Three Types of Wine Packaging, Case, Coasters, Accessories Deliberations [1] [2]

Radial Symbolic

Completed by

Patricia Catangui

[3] [4]

Scientific Technical

T w i r l: Wine P ac k aging

F I L E # 07 O F 10

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104

T w i r l: Wine P ac k aging

HLEHWISLHAEINLSETASNLATUNATLAULUC TH W ATRHHTIW CI A CHI A IHA HI ND ENAADNREDAER IGHLIGHGLHLA ICE IACPEICAE A A N , SP S,PS

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T w i r l: Wine P ac k aging

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03 04 05 06

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S S I A N R I V E R VA L L E Y A N

FA DO EN

DESIGN DIPLOM ACY

ERS

D SA

NTA

LUC

VA L L

AH IG

EARTH WHI LE SA NTA LUCI A

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SPIC

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110

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S S I A N R I V E R VA L L E Y A N

C OL L EC T I V E DE L EG AT IONS OF PAT R IC I A C ATA NGU I

RU I

A BL

F CK

AH IG

RU I

A BL

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111

F I L E # 07 O F 10

MA, CAL

19 92

IGIO

RNI

TWIRL

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TWIRL

1992

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Twirl

L T

T w i r l: Wine P ac k aging

TWIRL

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112

T w i r l: Wine P ac k aging

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E CH

, R RY

AND E C I SP

EARTH WHI LE SA NTA LUC

IA HI

GHL

AND

VID

RI VE

M A

H OC D AN

K LAC

FR CH UIT AR A C

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116

117 F I L E # 07 O F 10 T w i r l: Wine P ac k aging

K LAC

IT F RU

AC C HAR

T ERI STI CS .

TH I S BE AUTI F

UL CA

BER

NET

GIV

118 C OL L EC T I V E DE L EG AT IONS OF PAT R IC I A C ATA NGU I

QISMA

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DESIGN DIPLOM ACY

Localized Exchange

Project

Objective

T O UR I S M E X P E R IE NCE

Create a product that promotes memorable experiences that reflects the best of the region, as well as contributes to the diversification of the Qatari economy.

Governor CH A L L E NGE 2 2 Q ATA R

Partners GH A S S A N F E L E MB A N, R OBE R T O S A NDUL L I

Discipline U S E R IN T E R FA CE / U S E R E X P E R IE NCE , P R IN T DE S IGN

Approach In 2022, fans from around the world will meet in Qatar for the FIFA World Cup. Qisma is a mobile payment application focusing on group and charity transactions to encourage more community activities and contributions.

Q isma : M o b ile A pplication

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Difficulty

Schedule 8 Weeks Deliverables Application Prototype, Proposal Deliberations [1]

C onnected

[3]

[2]

Effortless

[4]

Completed by

Patricia Catangui

Efficient Vibrant

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Q isma : M o b ile A pplication

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Q isma : M o b ile A pplication

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Q isma : M o b ile A pplication

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133 F I L E # 0 9 O F 10 T h o u g h ts: S tyle C u isine S h o w r oom : P r omotional S ystem

THOUGHTS: ST YLE CUISINE SHOWROOM

Alliance of Cultures

Project

Objective

P R O M O T IO N A L S Y S T E M

Select an existing establishment and develop promotional materials to broaden their audience.

Course V I S UA L S Y S T E M S T W O

Instructor E S Z T E R CL A R K

Discipline P R IN T DE S IGN

Approach Thoughts: Style Cuisine Showroom is an atypical restaurant; that is a fusion of Thai and Italian cuisine. From their language, flavours, utensils, and even their use of hand gestures, however different and seemingly mismatching Italian and Thai culture and cuisine may be, this concept plays on the various details from both cultures to present their parallels to each other.

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Difficulty

Schedule 15 Weeks Deliverables Promotional Booklet, Poster Deliberations [1]

Unusual

[3]

[2]

Playful

[4]

Completed by

Patricia Catangui

Juxtaposing Infusion

T h o u g h ts: S tyle C u isine S h o w r oom : P r omotional S ystem

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Base Enterprise

Project

Alliance Members

S T OR E BR A ND

Patricia Catangui (leader) Thavin Rajanakhan

Course PA CK A GING F O UR

Instructor T H O M A S M CNULT Y

Discipline BR A NDING, PA CK A GING

William Liao

Anya Widyawati

Bo Zhao

Annika Schneider

Objective Create a store brand with specified sub-brands.

Approach Used informally for ‘common sense’ or ‘practical intelligence,’ Nous also signifies ‘intellect’ or ‘the mind‘ philosophically, and ‘we’ in French. Nous strives to inspire an ethical lifestyle through lines of sustainable, ecologically conscious products by providing transparency into how their products are created and where the materials come from.

N o u s: S to r e B r and

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Difficulty

Schedule 15 Weeks Deliverables Logos for parent brand and subbrands, 20+ products per sub-brand Deliberations [1] [2]

Wholesome Transparent

Completed by

Patricia Catangui

[3] [4]

Conscious Inspirational

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Local Groceries

Home and Outdoor Living

14th St. Farms is the grocery department of Nous, which carries locally sourced and organic food for people living a healthy lifestyle.

Nest is a home line dedicated to providing tasteful eco-friendly products using materials such as BPA-free plastics as well as renewable and plant-based materials.

Demeanor

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SUB-BRANDS

[1]

Warm

[3]

Wholesome

[1]

Organized

[3]

Simple

[2]

Modern

[4]

Rugged

[2]

Contemporar y

[4]

Relaxed

Approach

Having one unifying voice of being healthy, environmentally conscious, and having quality, each line of items in the brand categories of

With having different price points, colours show the level of value for each category. Kitchenware is upscale, modern, and viewed

Produce & Dairy, Bulk & Seasoning, Pantry, and Beverages is given its own personality to communicate its uniqueness.

as higher value as these are products that consumers use on a daily basis. Supporting a more natural, cozy, and homey feel, the Decor line uses green and textures, while the Bed&Bath line forms a sensory atmosphere.

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Athleisure

Pet Care

Pneuma, meaning spirit or soul, takes Nous' tagline, "commitment to community," to another level, with the emphasis on the wellbeing of our guests by encouraging an active lifestyle.

Ollie & Winston is the pet care line for Nous. It extends the sense of health and wellbeing from humans to their beloved companions.

Demeanor

[1]

Bold

[3]

Rugged

[1]

Playful

[3]

Friendly

[2]

Balanced

[4]

Dynamic

[2]

Upbeat

[3]

Young

Approach

The athleisure movement represents a balance between energy and relaxation. Hence, both light and vibrant colours are utilized to indicate this balance throughout the Fitness Apparel, Accessories, and Wellness categories.

In Seattle, there are more dogs than there are children, and it shows in the consumers' behaviours. Clients care for their animal companions as well as children, which drives the young and colourful character of this sub-brand throughout the categories of Care, Nourishment, and Accessories.

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#053 05 0827

COTTON CHEW

DOG TOY CLEANS TEETH & GUMS

CHEW PLAY AND FETCH

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Recognition

Thank You

Family

I would like to thank my family, friends, and instructors for all the guidance and motivation they've given me throughout this program.

Thank you for instilling so much love, hard work, and determination, into me. Ma and Pa, I could never have done this without your love, support, guidance, and reminders to keep a balanced life. I am forever grateful. To Ate and Kong, you inspire me. Thanks for always being there for me. To Frankie and Theo, you never fail to make me smile.

Instructors Mary Scott, Thomas McNulty, Ariel Grey, Christine George, Eszter Clark, Megumi Kiyama, and Darrel Hayden, the knowledge you have given to your students is priceless; thank you.

Friends I could not have found a more supportive and inspiring bunch. Marina Jalandoni, Ashley Eala, Ghassan Felemban, Susanna Palm, Rafael Alba, Bridget Lapin, Nous Team, Dance Team, and school friends, thank you for always making sure I am fed and get enough sleep.

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Copyright ÂŠ2017 Patricia Catangui No part of this publication may be reproduced, or stored in a retrieval system or transmitted in any form digitally or physically without getting permission from Patricia Catangui. The copyright of photography used in any of the projects that were not taken by Patricia Catangui or Plotnet belongs to their original authors.

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Colophon

title

Design Diplomacy

bindery

The Key Binding

Patricia Catangui

photography

Plotnet, Patricia Catangui

course

Senior Portfolio

typefaces

Adobe Garamond, Din, Courier

instructor

Mar y Scott

cover stock

Arrestox B Gunny Sak

printer

Giant Horse Printing

text stock

Finch Fine 100 lb.

designer

Contact

Patricia Catangui +1 408 705 6988 pat.catangui@gmail.com patcatangui.com

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