ÃкºàÍ¡ÅѡɳáÅÐáºÃ¹´µ‹Í仹ÕéÊÓËÃѺ âÎÁâµ ¶Ù¡ÊÌҧ¢Öé¹à¾×èͪ‹ÇÂãËŒ¤Ø³¹ÓàÊ¹Í áºÃ¹´ã¹ÅѡɳзÕèÊÍ´¤ÅŒÍ§à»š¹·ÕèÃÙŒ¨Ñ¡ ´ŒÇ¡ÒÃ㪌µÑÇÍ‹ҧ¤Ù‹Á×͹Õé ÇÒ§ÃÒ¡°Ò¹ÊÓËÃѺ§Ò¹ Í͡Ẻã¹Í¹Ò¤µÊÓËÃѺ âÎÁâµ à¾×èÍãËŒ¡ÒõÅÒ´·Ñé§ËÁ´Âѧ¤§¤ÇÒÁÊǧÒÁàËÁ×͹à´ÔÁ µÑǵ¹¡ÃÒ¿¡·ÕèÁÕ¡ÒèѴ¡Ò÷Õè´Õ໚¹Ê‹Ç¹ÊÓ¤ÑÞ ã¹¡ÒÃàÊÃÔÁ¤ÇÒÁá¢ç§á¡Ã‹§¢Í§ÍѵÅѡɳ ÀÒ¾¢Í§ âÎÁâµ ã¹°Ò¹ÐáºÃ¹´áÅШЪ‹ÇÂãËŒºÃÃÅØ໇ÒËÁÒ 䴌͋ҹÁѹ¨Ðª‹ÇÂãËŒ¤Ø³ÃÙŒ¨Ñ¡àÃÒ ´Õ¢Öé¹
BRAND STORY
“âÎÁâµ” ໚¹ÃŒÒ¹·Õèà¡Ô´¨Ò¡¤ÇÒÁµÑé§ã¨¢Í§¤¹ã¹¤Ãͺ¤ÃÑÇ ·Õ誋Ç¡ѹÊÌҧÌҹ¢Öé¹ÁÒ à¹×èͧ¨Ò¡áÁ‹à»š¹¤¹·ÕèªÍº·ÓÍÒËÒÃÍÕÊÒ¹ÍÂÙ‹áÅŒÇ áÅо‹Í¡çÂѧ»ÅÙ¡ÍÍÃ᡹Ԥ໚¹§Ò¹Í´Ôàá áÅÐÀÒÂ㹨ѧËÇÑ´ÍغÅÃÒª¸Ò¹Õ
ÁÕÇѵ¶Ø´Ôº·Õè´ÕÁդسÀÒ¾
໚¹¼ÙŒ¹Ó·Ò§´ŒÒ¹ÃŒÒ¹ÍÒËÒûœ§Â‹Ò§·ÕèÁÕàÍ¡Åѡɳ¢Í§¤ÇÒÁ໚¹ÍÕÊÒ¹ã¹ÊäµÅâÁà´Ôù «Öè§à»š¹áºÃ¹´·ÕèÃÙŒ¨Ñ¡ã¹Íѹ´ÑºµŒ¹µŒ¹¢Í§»ÃÐà·Èä·Â·Õ誋ÇÂÊ‹§àÊÃÔÁ¡Ò÷‹Í§à·ÕèÂÇáÅÐ àÈÃÉ°¡Ô¨¢Í§¨Ñ§ËÇÑ´ÍغÅÃÒª¸Ò¹Õ
- Intended Audience ÍÒÂØ 25 - 35 »‚
25,000 - 35,000 ºÒ·µ‹Íà´×͹
·ÕèÁÕ¹ÔÊѪ×蹪ͺ㹡ÒÃà·ÕèÂǸÃÃÁªÒµÔàªÔ§ÇѲ¹¸ÃÃÁáÅÐÇÔ¶ÕªÕÇÔµ
- Brand Statement
1. Brand's Benefit ໚¹áºÃ¹´ÃŒÒ¹ÍÒËÒûœ§Â‹Ò§·Õè¹ÓàÍÒàÍ¡Åѡɳ¢Í§¤ÇÒÁ໚¹ÍÕÊÒ¹ÊäµÅâÁà´Ôù ໚¹ÃŒÒ¹·ÕèàÅ×Í¡ÊÃÃÇѵ¶Ø´Ôº·Õè´Õ·ÕèÊØ´¢Í§¨Ñ§ËÇÑ´ÍغÅÃÒª¸Ò¹Õ
·Õ誋ÇÂÊ‹§àÊÃÔÁ¡Ò÷‹Í§à·ÕèÂÇáÅÐàÈÃÉ°¡Ô¨¢Í§¨Ñ§ËÇÑ´ÍغÅÃÒª¸Ò¹Õãˌ໚¹·ÕèÃÙŒ¨Ñ¡
2. Financial & Strategic Goal ໚¹áºÃ¹´ÃŒÒ¹ÍÒËÒûœ§Â‹Ò§ªÑ鹹Ӣͧ»ÃÐà·Èä·Â·ÕèÁÕÂÍ´¢Ò 1,000,000 ºÒ·µ‹Í»‚
BRAND ESSENCE
1. Functional Values
BRAND POSITIONING
2. Emotional Values ໚¹áºÃ¹´ÃŒÒ¹ÍÒËÒûœ§Â‹Ò§ªÑ鹹Ӣͧ»ÃÐà·Èä·Â·ÕèÁÕÂÍ´¢Ò 1,000,000 ºÒ·µ‹Í»‚
3. Self-Expression Values
ÊзŒÍ¹¶Ö§¹Ñ¡·‹Í§à·ÕèÂÇ·Õèª×蹪ͺ¤ÇÒÁá»Å¡ãËÁ‹áÅÐä´Œàʾ¤ÇÒÁ໚¹ÍÕÊÒ¹¨Ò¡ ¸ÃÃÁªÒµÔ¢Í§ÍÒËÒÃ
BRAND PROMISE
BRAND IMAGE
BRAND PERSONLITY
à¾×èÍãËŒ·Ñ¹âÅ¡
3. ÊÃØ»áÅŒÇÁպؤÅÔ¡ÀÒ¾ÁÕ¤ÇÒÁÊÒÁÒö Competence ໚¹¤¹à¡‹§ ·ÕèÁÕ¤ÇÒÁÃÙŒËÅÒ´ŒÒ¹ÁÒ¡¡Ç‹ÒÍÒªÕ¾·Õè·ÓÁÑ¡¨Ð¾Ñ²¹ÒµÑÇàͧàÊÁÍ
CORE IDENTITY
â´Â¡ÒÃÍ͡ẺÀÒ¾ÃÇÁãˌ໚¹Ãٻ˹ŒÒàµÒ¢Í§àµÒ»œ§Â‹Ò§ à¾×èÍÊ×èͶ֧Ìҹ»œ§Â‹Ò§ ·Õèä´Œ¹ÓàÍÒ àÍ¡Åѡɳ¢Í§ÍÓàÀÍà¢ÁÃÒ°¤×Í ¼ŒÒÁÑ´ËÁÕèÂŒÍÁ¤ÃÒÁ â´ÂÅÇ´ÅÒ¼ŒÒ¨ÐÁÕÅѡɳÐ໚¹ÊÕàËÅÕèÂÁáÅÐÁÕ¤ÇÒÁ ËÁÒÂ໚¹ªÔé¹à¹×éÍ·Õè‹ҧÍÂÙ‹º¹àµÒ áÅÐÅÇ´ÅÒ¢ͧàµÒ¡çÁÒ¨Ò¡à¤×èͧ¨Ñ¡ÊÒ¹·Õè໚¹ÀÙÁÔ»˜ÞÞҢͧ¤¹ÍÕÊÒ¹ ÁÕàÊŒ¹Ç§¡ÅÁ·ÕèÊ×èͶ֧¡ÒÃÃǺÃÇÁ·Ø¡¤ÇÒÁÊØ¢ÍÂÙ‹ã¹·Õè¹Õé â´Â¡ÒÃ㪌àÊŒ¹áÅÐÁÕâ¤Ã§ÊÌҧ¨Ò¡àâҤ³Ôµ à¾×èÍÊ×èͶ֧¤ÇÒÁâÁà´Ôù â´Â´ÒÃàÅ×͡㪌¿Í¹µ·ÕèÁÕ¤ÇÒÁ໚¹ÍÕÊÒ¹ ÁÕ¤ÇÒÁ¾ÃÔéÇäËÇàËÁ×͹¡Ñº¤Çѹ·ÕèÅÍ ¢Öé¹ÁÒ¨Ò¡¤ÇÒÁÊ´ãËÁ‹¢Í§¡Òûœ§Â‹Ò§
- ʋǹ¢ÂÒÂàÍ¡Åѡɳ
ª×èÍ : âÎÁâµ
·ÕèÁÒ : ໚¹áºÃ¹´·Õ赌ͧ¡ÒèÐÊ×èͶ֧¤ÇÒÁ໚¹ÇѲ¹¸ÃÃÁ·ŒÍ§¶Ô蹢ͧÍÕÊÒ¹
·ÕèÁÕ¤ÇÒÁ·Ñ¹ÊÁѨ֧㪌ª×èÍáºÃ¹´à»š¹ÀÒÉÒä·ÂᵋàÅ‹¹¤Ó໚¹·Ñé§ÀÒÉÒÍѧ¡ÄÉ áÅÐÀÒÉÒÍÕÊÒ¹à¾×èÍãËŒ´Ù·Ñ¹ÊÁÑÂà¾ÔèÁÁÒ¡¢Öé¹
ÊâÅ᡹ : »œ§Â‹Ò§ÊÒ¾ѹ¸ØÍÕÊÒ¹ ãÊ‹ã¨Çѵ¶Ø´Ôº
¤ÇÒÁËÁÒ : ໚¹ºŒÒ¹ËÅѧãËÞ‹ËÅѧ˹Ö觷ÕèÁÕäÇŒÃǺÃÇÁÃÍÂÂÔéÁ¤ÇÒÁÊØ¢¢Í§
¼ÙŒ¤¹·ÕèÁÒâ´Â¡ÒÃÃѺ»ÃзҹÍÒËÒÃËÇÁ¡Ñ¹ ¾Ù´¤Ø¾º»ÐÊѧÊÃä㪌ª‹Ç§àÇÅÒ ¹Ñé¹ãˌ໚¹àÇÅÒ¾ÔàÈÉ
µÑÇÍÑ¡Éà : DRboran (head) , FC Ekaluck (Subhead)
(µÃÒÊÑÞÅѡɳ)
·ÕèµÔ¡àÁ¹ÙÃÒÂàÊÃÔÁ
Salamander Orange
COLOR PALETTE
PANTONE 179
C : 0% M : 77% Y : 100% K : 0%
R : 224 G : 106 B : 55
HEX #06A37
Basil
PANTONE PMS 364
C : 76% M : 38% Y : 78% K : 28%
R : 69 G : 100 B : 74
HEX #45644A
BLACK AND WHITE
SINGLE COLOR VERSION
CAN USAGE
CORPORATE TYPEFACE
¡Ò÷ӵÑǾÔÁ¾à»š¹Ê‹Ç¹¢ÂÒ¢ͧºØ¤ÅÔ¡ÀÒ¾áºÃ¹´¢Í§àÃÒ àÃÒ㪌 DRboran
ÊÓËÃѺ ÌҹâÎÁⵠ໚¹áººÍÑ¡ÉÃËÅÑ¡¢Í§Í§¤¡ÃáÅÐ FC Ekaluck ໚¹áººÍÑ¡ÉÃ
Ãͧ¢Í§Í§¤¡Ã¢Í§àÃÒ áººÍÑ¡É÷Õè·Ñ¹ÊÁÑÂáÅÐࢌҶ֧䴌¹Õ骋ÇÂãËŒàÃÒÊ×èÍÊÒäÇÒÁ¤Ô´
䴌͋ҧ§‹Ò´ÒÂ
Primary Typeface
Secondary Typeface
B C D E F G H I J KL M N O P Q R S T U V W X Y Z
b c d e f g h i j k l m n o p q r s t u v
A B C D E F G H I J KL M N O P Q R S T U V W X Y
b c d e f g h i j k l m n o p q r s t
SOV_Thanamas - Regular
B C D E F G H I J KL M N O P Q R S T U V W X Y Z
b c d e f g h i j k l m n o p q r s t u
BRAND PATTERN
BUSINESS CARD
¹ÒÁºÑµÃ¢Í§ÃŒÒ¹âÎÁⵠ໚¹¢ŒÍÁÙÅ͌ҧÍÔ§à¾×èÍãˌṋã¨Ç‹Òͧ¤»ÃСͺ·Ñé§ËÁ´ ÍÂÙ‹ã¹µÓá˹‹§·Õè¶Ù¡µŒÍ§áÅÐäÁ‹¤ÇÃ㪌à¾×èÍÊÌҧ§Ò¹ÈÔÅ»Ð
Product size : 9 cm x 5.5 cm
Colors :
C : 0% M : 77% Y : 100% K : 0%
C : 76% M : 38% Y : 78% K : 28%
C : 75% M : 68% Y : 67% K : 90%
Fonts : DRboran - 18 pt
FC Ekaluck Regular - 7 pt
Material :
MEMBERSHIP CARD
ºÑµÃÊÁÒªÔ¡¢Í§ÃŒÒ¹âÎÁⵠ໚¹¢ŒÍÁÙÅ͌ҧÍÔ§à¾×èÍãˌṋã¨Ç‹Òͧ¤»ÃСͺ ·Ñé§ËÁ´ÍÂÙ‹ã¹µÓá˹‹§·Õè¶Ù¡µŒÍ§áÅÐäÁ‹¤ÇÃ㪌à¾×èÍÊÌҧ§Ò¹ÈÔÅ»Ð
Product size : 9 cm x 5.5 cm
Colors :
C : 0% M : 77% Y : 100% K : 0%
C : 76% M : 38% Y : 78% K : 28%
C : 75% M : 68% Y : 67% K : 90%
C : 0% M : 0% Y : 0% K : 0%
Fonts : DRboran - 13 pt , 6 pt , 7 pt
FC Ekaluck Regular - 8 pt , 7 pt
Material :
¢ŒÍËŒÒÁ¢Í§ÃŒÒ¹
Product size : 9 cm x 5.5 cm
Fonts : DRboran - 18 pt
FC Ekaluck Regular - 7 pt
Material : ʵÔê¡à¡ÍõԴ¡ÃШ¡
Product size : S M L XL
Colors :
C : 0% M : 77% Y : 100% K : 0%
C : 76% M : 38% Y : 78% K : 28%
Fonts :
DRboran - 18 pt
FC Ekaluck Regular - 7 pt
Material : ¼ŒÒ¾×é¹àÁ×ͧ »˜¡ÅÒÂ
UNIFORM 3.5 cm 4 cm 10 cm 50