In Cosmetics Brand Guidelines 2020 by imagecreativedesign

Identity Guidelines 2020

in-cosmetics Group | Identity Guidelines | 2020

Contents 1. Purpose

Print usage

Exhibition usage

2. Logo

6. Print Advertising

17. Safe Zones

3. Colour Palettes

7. A5 Postcard

Circular areas

4. Typography

8. Preview magazine and Show Catalogue

Hexagonal areas

Height restriction

5. Creative Elements

9. Pocket Guide 10. Sales Brochure

18. Branded Show Elements

11. Post Show Report

Plinth / pop-up counter

12 Visitor Information Leaflet

Main show branding

13. Other Collateral

Banner

Online and digital usage 14. Banners 15. Social Media 16. Powerpoint

Extra show banner examples

Zone branding

Zone banner

Seminar Theatre backdrop

Marketing Trends and Technical Seminar Theatre vertical banners

Tabular data

in-cosmetics | Identity Guidelines | 2020

1 Purpose The purpose of this document is to be used as a creative guideline tool. Please ensure that this document is followed to the best of your ability when working on all communications. Understanding all the elements available in this tool-kit is essential to ensuring consistent and coherent user experiences. It is a framework used to generate rules in order to remove subjectivity and ambiguity that comes with the creative process. Please do not feel discouraged to tap into your own creative potential when working on the in-cosmetics brand, but do always keep in mind everything you will learn about in this document.

in-cosmetics Group | Identity Guidelines | 2020

2 Logo

Logo variations

The logo is the most visible element of in-cosmetics’ identity. All logos should always display in lowercase. The location and dates must be in sentence case. The logo is presented in 2 formats: Stacked: This version is stacked upon itself. It showcases the city and date of the show. In-line: This horizontal version sits in-line. It showcases the city and date of the show.

São Paulo • 16-17 September 2020

New Jersey • 21-22 October 2020

When selecting which logo format to use consider the area that it needs to fill. The in-cosmetics logo is to be used against a white background for maximum visibility and brand recognition. White reversed out of a colour background is also alllowed where placement against a white background is not possible.

™

Bangkok • 3-5 November 2020

London • 11-12 November 2020

in-cosmetics Group | Identity Guidelines | 2020

2 Logo

Safe zone

The logo safe zone is an imaginary box that should grow in proportion when deciding the logo size. Keep the aspect ratio when resizing and importing the logo. No content is to be placed within the safe zone to ensure that logo has enough room to breathe and communicate. The safe zone is set to the minimum requirement. Ideally, allow more space if available.

in-cosmetics Group | Identity Guidelines | 2020

2 Logo Print

Minimum sizes

These measurements are set so the information presented will be readable when printed. Any logo usage under 30mm must be the brand name only with no destination or dates.

30mm

20mm

20mm and 6mm are the smallest size at which the logos are to be used. 11mm

Online

6mm

These measurements are set so the information presented will be readable when viewed on screens. Any logo usage under 200px must be the brand name only with no destination or dates.

Online 200px

60px

50px and 30px are the smallest size at which the logos are to be used online. Always check how logos display online by viewing in a browser. If you canâ&#x20AC;&#x2122;t read the information then the logo is too small. 50px

30px

in-cosmetics Group | Identity Guidelines | 2020

2 Logo

Proper v. Improper use

Simply for brand integrity the logo must not be altered in any way. Ensure the logo where possible is always placed on a white background. Alternatively, where this is not possible a white version of the logo is allowed against a coloured background. Stretch

re-colour

Position on an image

Crop

Apply shadow

Twist

Re-order

Twist

EDUCATION PROGRAMME

Add to

in-cosmetics Group | Identity Guidelines | 2020

3 Colour Palettes Each of the in-cosmetics events have their own brand colour palette. Opposite are the palettes and colour breakdowns that are required. Please refer to these colour values and select the appropriate scheme for your application.

Global

Pantone RGB CMYK Hex

Korea

213 231, 34, 118 0, 94, 17, 0 E72276

Pantone RGB CMYK Hex

234 166, 19, 103 31, 100, 19 12 A61367

313 0, 144, 189 80, 28, 14, 2 008EBB

Pantone RGB CMYK Hex

301 2 78, 127 98, 68, 25, 10 004D7F

Pantone 187 RGB 172, 24, 45 CMYK 22, 100, 78, 16 Hex AC182D

Pantone RGB CMYK Hex

7465 75, 184, 169 67, 0, 41, 0 4BB8A9

Pantone RGB CMYK Hex

7711 0, 151, 171 93, 11, 33, 0 0097AB

Pantone RGB CMYK Hex

7687 40, 53, 131 100, 90, 10, 0 283583

Formulation Summit

Asia

Pantone RGB CMYK Hex

185 228, 3, 44 0, 100, 81, 0 E4032C

North America

Latin America

Pantone RGB CMYK Hex

369 98, 167, 49 67, 9, 100, 0 61A730

Pantone 356 RGB 0, 121, 55 CMYK 96, 24, 100, 12 Hex 007938

Pantone RGB CMYK Hex

2587 120, 74, 152 64, 79, 0, 0 784A98

in-cosmetics Group | Identity Guidelines | 2020

4 Typography in-cosmetics’ typeface is the “Museo Family”. Clean, distinctive and legible, it is available as serif and sans serif font. Both of them showcase a variety of weights. Museo will be used for the main logos and all headlines. Museo Sans will be used for the main logos and all headlines. This font displays in a more legible way for ease of reading. Arial is the font used on Eloqua emails. It is a standardized font in all Reed Exhibitions emails. The banners created for Eloqua must maintain “Museo Family” typeface. Century Gothic pointsize 11 is the official email font for the in-cosmetics Group team’s Outlook emails. Century Gothic should also be used in powerpoint presentations. The “Museo Family” is available for purchase at https://fonts.adobe.com/

Museo

100 abcdefghijklm NOPQRSTUVWXYZ 1234567890£&@?!/+(.,:;) 300 abcdefghijklm NOPQRSTUVWXYZ 1234567890£&@?!/+(.,:;) 500 abcdefghijklm NOPQRSTUVWXYZ 1234567890£&@?!/+(.,:;)

700 abcdefghijklm NOPQRSTUVWXYZ 1234567890£&@?!/+(.,:;) 900 abcdefghijklm NOPQRSTUVWXYZ 1234567890£&@?!/+(.,:;)

in-cosmetics Group | Identity Guidelines | 2020

4 Typography The â&#x20AC;&#x153;Museo Familyâ&#x20AC;? is to be used throughout the majority of our communications. Ideally we would like to use the weights 300, 500, 700 as they have the best legibility and are not too heavy. Be aware that 100 light may not always print well. We have suggested the fonts we think work best however there may be occasions where other weights work better. Please use your judgement as to when these occasions are. Opposite is an example of a copy paragraph using the font styles;

Museo

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in-cosmetics Group | Identity Guidelines | 2020

5 Creative Elements Our current 2020 creative uses the rectangular device displayed opposite. Each show will have its own imagery contained within the rectangular lock up. When you reach the point where you need to use the device opposite please ensure you use the correct brand imagery for your show. The example opposite is for ‘Global’ only. Please contact the in-cosmetics Group’s Head of Marketing to obtain the correct brand assets for your show: ivan.rahal@reedexpo.co.uk Throughout the rest of this document we will demonstrate how our current branding can be applied across our shows and communications.

in-cosmetics Group | Identity Guidelines | 2020

Print usage

in-cosmetics Group | Identity Guidelines | 2020

6 Print Advertising To create consistent results across printed communication we use the ‘in’ measurement.

LE A R N • E X P L O R E • N E T W O R K • C R E AT E

The leading global event for personal care ingredients

The ‘in’ measurement is an acurate replication taken from the main logo. It is to be used as a base guide to ensure consistency between the brand logo and the main elements across printed communication. As demonstrated in the visual opposite it is to be used to help line up and create consistent spacing. It is not essential that all elements must fit in between the safe areas. This is demonstrated in the footer where it is used as a baseline for elements.

Where personal care ingredients and creators come together

The spacing is created by using the full size, half size and quarter size.

Source ingredients from up to 900 suppliers Meet exhibitors from 22 countries

Touch and try the latest innovations

Learn about future personal care trends

Establish profitable business networks

Organised by:

#incosGlobal

in-cosmetics Group | Identity Guidelines | 2020

6 Print Advertising

LE A R N â&#x20AC;˘ E X P L O R E â&#x20AC;˘ N E T W O R K â&#x20AC;˘ C R E AT E

Full page The final result is an advert that has balance between all the elements. This balance allows each element to breathe and communicate its information effectively.

The leading global event for personal care ingredients

Where personal care ingredients and creators come together Source ingredients from up to 900 suppliers Meet exhibitors from 22 countries

Touch and try the latest innovations

Learn about future personal care trends

Establish profitable business networks

Organised by:

#incosGlobal

in-cosmetics Group | Identity Guidelines | 2020

6 Print Advertising Half page horizontal and vertical The examples opposite demonstrate how the ‘in’ measurement can effectively be used across the different sizes and formats required.

LEARN • EXPLORE • NETWORK • CREATE

LE A R N • E X P LO R E • N E T W O R K • C R E AT E

Where personal care ingredients and creators come together Source ingredients from up to 900 suppliers Touch and try the latest innovations Meet exhibitors from 22 countries Learn about future personal care trends Establish profitable business networks

Organised by:

Where personal care ingredients and creators come together

#incosGlobal

Source ingredients from up to 900 suppliers Touch and try the latest innovations Meet exhibitors from 22 countries Learn about future personal care trends Establish profitable business networks

LE A R N • E X P LO R E • N E T WO R K • C R E AT E

Where personal care ingredients and creators come together

Organised by:

#incosGlobal

Source ingredients from up to 900 suppliers Touch and try the latest innovations Meet exhibitors from 22 countries Learn about future personal care trends Establish profitable business networks

Organised by:

Source ingredients from up to 900 suppliers Touch and try the latest innovations Meet exhibitors from 22 countries Learn about future personal care trends

#incosGlobal

Establish profitable business networks

#incosGlobal

in-cosmetics Group | Identity Guidelines | 2020

7 A5 Postcard Opposite is an example of how to apply our branding to a postcard that requires space for personalisation and postage. Please ensure that the minimum space allocated for personalisation and postage is 80mm x 80mm. The area must be left unsealed and uncoated when printed.

The leading global event for personal care ingredients

Organised by:

Supported by:

LE A R N • E XPLO R E • N ET WO R K • C R E AT E

YOUR INVITATION

You are kindly invited to attend in-cosmetics Global 2020 Apparently we had reached a great height in the atmosphere, for the sky was a dead black, and the stars had ceased to twinkle. By the same illusion which lifts the horizon of the sea to the level of the spectator on a hillside, the sable cloud beneath was dished.

The leading global event for personal care ingredients

Apparently we had reached a great height in the atmosphere, for the sky was a dead black, and the stars had ceased to twinkle. By the same illusion which lifts the horizon of the sea to the level of the spectator on a hillside, the sable cloud beneath was dished out, and.

Register by xx Xxxxx, 11pm CET time for free fast-track entry. Alternatively, present this invitation at Xxxx, Hall C for free entry. (Please note that you will be asked to complete a registration form)

Organised by:

Supported by:

LEAR N • EX PLO R E • N ET WO R K • C R EATE

www.in-cosmetics.com/register

YOUR INVITATION

in-cosmetics Group | Identity Guidelines | 2020

7 A5 Postcard Opposite is an example of how to apply our branding to a postcard that does not require personalisation.

The leading global event for personal care ingredients

Organised by:

Supported by:

LE A R N • E XPLO R E • N ET WO R K • C R E AT E

YOUR INVITATION

The leading global event for personal care ingredients

www.in-cosmetics.com/register Organised by:

Supported by:

LEAR N • EX PLO R E • N ET WO R K • C R EATE

YOUR INVITATION

in-cosmetics Group | Identity Guidelines | 2020

8 Preview Magazine and Show Catalogue The next few pages demonstrate how our brand is applied to our preview magazine and show catalogue.

WHAT’S HOT & WHAT’S NEW?

LE A R N • E X P L O R E • N E T W O R K • C R E AT E

YOUR NEXT PRODUCT GENERATION INSPIRATION STARTS HERE Sponsored by:

The leading global event for personal care ingredients

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In association with:

Media partner:

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northamerica.in-cosmetics.com/innovationzone

THE BATTLE OF THE BRANDS IS BACK - WILL YOU BE THIS YEAR’S CHAMPIONS? Sponsored by:

LE A R N • E X P L O R E • N E T W O R K • C R E AT E

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The leading global event for personal care ingredients

In association with:

Media partner:

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Enter your team now: northamerica.in-cosmetics.com/challenge

SPOT AND MEET THE INDIE FRIENDLY SUPPLIERS In association with:

Official Show Preview Organised by:

Supported by:

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#incosGlobal

Official Show Preview Organised by:

Media partner:

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northamerica.in-cosmetics.com/indie

Supported by:

#incosGlobal

ADVERTISING AREA 5

in-cosmetics Group | Identity Guidelines | 2020

8 Preview Magazine and Show Catalogue WHO IS NEW AT THE SHOW?

New exhibitors Get to know potential new suppliers at the show and discover if they have something special to take your formulation to the next level... Meet some of the new exhibitors making their debut at this yearâ&#x20AC;&#x2122;s show Company Name

Company Name

Booth XXX, Country

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Company Name

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Booth XXX, Country

Company Name Booth XXX, Country

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Company Name

Booth XXX, Country

WHO ELSE IS EXHIBITING? FIND OUT NOW: in-cosmetics.com/global/exhibitors

Booth XXX, Country

Company Name

NOT REGISTERED YET: Register by 18 Feb and save 60 Euros in-cosmetics.com/register

in-cosmetics Group | Identity Guidelines | 2020

8 Preview Magazine and Show Catalogue WHO IS EXHIBITING

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in-cosmetics Group | Identity Guidelines | 2020

8 Preview Magazine and Show Catalogue WHO IS EXHIBITING Company

Country

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TECHNICAL SEMINAR 1

TECHNICAL SEMINAR 2

TECHNICAL SEMINAR 3

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RESTAURANT

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Up to Meeting Rooms 1-9 Organisers Office Workshops Pegase Presentation Room Pre-Show Conference

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TESTING & REGULATION ZONE

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FORMULATION LAB 1

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in-cosmetics Group | Identity Guidelines | 2020

8 Preview Magazine and Show Catalogue PLAN YOUR VISIT

Educational programme Day One (31 March) Marketing trends

Media partner:

in-cosmetics North Americaâ&#x20AC;&#x2122;s 100% free education program arms you with the latest insights, solutions, regulations and skills surrounding the cosmetic industry from ingredients to NPD.

Technical Seminars

00:00am - 00:00pm

One line title gommodo nibh a, ornare mi

FREE EDUCATION

Formulation Lab In association with:

Sponsored by:

Media partner:

100%

00:00am - 00:00pm

One line title gommodo nibh a, ornare mi

Media partner:

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Donec diam neque, tempus nec eros vitae, laoreet lobortis orci. Duis iaculis in est nec tempus. Praesent dapibus scelerisque lacus, non scelerisque leo. Maecenas tempus lacus congue, commodo nibh a, ornare mi. Nullam nec imperdiet dui. Sed condimentum consectetur dapibus. Nam sagittis, tortor et malesuada gravida, tortor nunc bibendum nisl, quis posuere purus lacus sit amet lorem. Proin cursus lacus eget Name, Position, Company

00:00am - 00:00pm

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do Name, Position, Company

00:00am - 00:00pm

Gain inspiration for your new product formulations at these technical presentations given by leading ingredient suppliers. 00:00am - 00:00pm Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do Name, Position, Company

Attend hands-on training sessions in this purpose-built lab at the show and discover the secrets to winning formulations. Places are limited and only open to cosmetic / contract manufacturers and private labels with lab experience.

00:00am - 00:00pm

Two line title ipsum dolor sit amet, consectetur adipiscing elit. Donec diam neque

00:00am - 00:00pm

Two line title ipsum dolor sit amet, consectetur adipiscing elit. Donec diam neque Lorem ipsum dolor sit amet, consectetur adipiscing elit. Donec diam neque, tempus nec eros vitae, laoreet lobortis orci. Duis iaculis in est nec tempus. Praesent dapibus scelerisque lacus, non scelerisque leo. Maecenas tempus lacus congue, commodo nibh a, ornare mi. Nullam nec imperdiet dui. Sed condimentum consectetur dapibus. Nam sagittis, tortor et malesuada gravida, tortor nunc bibendum nisl, quis posuere purus lacus sit amet lorem. Proin cursus lacus eget Name, Position, Company

Two line title ipsum dolor sit amet, consectetur adipiscing elit. Donec diam neque

00:00am - 00:00pm

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do Name, Position, Company

Two line title ipsum dolor sit amet, consectetur adipiscing elit. Donec diam neque

00:00am - 00:00pm

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Donec diam neque, tempus nec eros vitae, laoreet lobortis orci. Duis iaculis in est Name, Position, Company

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do Name, Position, Company

Regulations & Claims

00:00am - 00:00pm

If you work in the field of regulations or simply need to keep up to date with the latest regulatory developments, make sure you attend these sessions aimed at US and international manufacturers. 00:00am - 00:00pm

Two line title ipsum dolor sit amet, consectetur Lorem ipsum dolor sit amet, consectetur adipiscing elit. Donec diam neque, tempus nec eros vitae, laoreet lobortis orci. Duis iaculis in est nec tempus. Praesent dapibus scelerisque lacus, non scelerisque leo.

Workshops 00:00am - 00:00pm

One line title ipsum Lorem ipsum dolor sit amet, consectetur adipiscing elit. Donec diam neque, tempus nec eros vitae, laoreet lobortis orci. Duis iaculis in est nec tempus. Praesent dapibus scelerisque lacus, non scelerisque leo.

00:00am - 00:00pm

WHO ELSE IS EXHIBITING? FIND OUT NOW: in-cosmetics.com/global/exhibitors

One line title gommodo nibh a, ornare mi

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do Name, Position, Company

00:00am - 00:00pm

Two line title ipsum dolor sit amet, consectetur adipiscing elit. Donec diam neque

00:00am - 00:00pm

Formulation Challenge (all welcome to watch) Lorem ipsum dolor sit amet, consectetur adipiscing elit. Donec diam neque, tempus nec eros vitae, laoreet lobortis orci. Duis iaculis in est Name, Position, Company

Book your place at northamerica.in-cosmetics.com/lab

Mintel Live Demonstrations

In association with:

00:00am - 00:00pm

Two line title ipsum dolor sit amet, consectetur adipiscing elit. Donec diam neque Lorem ipsum dolor sit amet, consectetur adipiscing elit. Donec diam neque, tempus nec eros vitae, laoreet lobortis orci. Duis iaculis in est nec tempus. Praesent dapibus scelerisque lacus, non scelerisque leo. Maecenas tempus lacus congue, commodo nibh a, ornare mi. Nullam nec imperdiet dui iaculis in est nec tempus. Praesent dapibus sceler iaculis in est nec tempus. Praesent

NOT REGISTERED YET: Register by 18 Feb and save 60 Euros in-cosmetics.com/register

in-cosmetics Group | Identity Guidelines | 2020

9 Pocket Guide The next few pages demonstrate how our brand is applied to our pocket guide.

SPOTLIGHT ON

LEARN • EXPLORE • NETWORK • CREATE

See location of the Spotlight on on the Floorplan

Clean beauty, transforming formulations & suncare Discover the magic of transforming formulations, the appeal of ethical, natural and vegan ingredients coupled with eff ective and convenient suncare solutions. With these products and trends currently captivating the interest of end-users, meeting the demand for these claims and requirements is key for product manufacturers.

Sponsored by:

DID YOU KNOW? Lorem ipsum dolor sit amet, adipiscing elit. It’s difficult not

It’s difficult not to become captivated whilst exploring the wide range of ingredients that enable funky product forms, provide excellent levels of SPF protection and fuel consumers’ appetite for all things green on the Spotlight On Zone at the show.

Exhibitors with products on display include: Lorem ipsum Dolor sit amet Consectetur adipiscing Maecenas eget turpis Lacinia, pellentesque Ligula in, Rutrum sapien Aliquam pulvinar Mi id leo hendrerit Dignissim. Nunc tempus Urna in odio Sollicitudin eget Lorem ipsum Dolor sit amet

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Rutrum sapien Aliquam pulvinar Mi id leo hendrerit Dignissim. Nunc tempus Urna in odio Sollicitudin eget Lorem ipsum Dolor sit amet Consectetur adipiscing Maecenas eget turpis Lacinia, pellentesque Ligula in, Rutrum sapien Dolor sit amet

DONT MISS

Pocket Guide

Marketing trends and regulations theatre presentations:

Organised by:

Date Time Lorem ipsum dolor sit amet, consectetur adipiscing elit. Etiam in venenatis neque, sit amet porta nunc.

Etiam in venenatis neque, sit amet porta nunc. in venenatis neque,

Sponsored by:

In association with:

Media partner:

in-cosmetics.com/global/

in-cosmetics Group | Identity Guidelines | 2020

9 Pocket Guide

INNOVATION ZONE

WHO’S EXHIBITING Company

MUST SEE

The inspiration for your next product generation starts here! A crowd favourite, the Innovation Zone is located at the heart of the show. The Zone showcases an exciting array of 89 brand new and innovative personal care ingredients launched within the past eight months – or some even at the show!

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As a bonus, you will also be able to test the eff ectiveness and feel the texture of a select few (presented in a formulated state) that you won’t be able to resist working into your next product launch. Sponsored by:

In association with:

Media partner:

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EXHIBITORS WITH NEW INGREDIENTS ON THE INNOVATION ZONE INCLUDE: Lorem ipsum Dolor sit amet Consectetur adipiscing Maecenas eget turpis Lacinia, pellentesque Ligula in, Rutrum sapien Aliquam pulvinar Mi id leo hendrerit Dignissim. Nunc tempus Urna in odio Sollicitudin eget Lorem ipsum Dolor sit amet Maecenas eget turpis Lacinia, pellentesque Ligula in, Rutrum sapien Aliquam pulvinar Mi id leo hendrerit

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in-cosmetics.com/global/

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Country Booth

United Kingdom

X00

United Kingdom United Kingdom United Kingdom United Kingdom

X00 X00 X00 X00

United Kingdom

X00

United Kingdom United Kingdom

X00 X00

United Kingdom

X00

United Kingdom United Kingdom

X00 X00

United Kingdom United Kingdom United Kingdom United Kingdom

X00 X00 X00 X00

United Kingdom

X00

United Kingdom

X00

United Kingdom United Kingdom United Kingdom

X00 X00 X00

United Kingdom

X00

United Kingdom United Kingdom

X00 X00

United Kingdom

X00

United Kingdom

X00

United Kingdom United Kingdom United Kingdom

X00 X00 X00

United Kingdom United Kingdom United Kingdom

X00 X00 X00

United Kingdom United Kingdom

X00 X00

United Kingdom

X00

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in-cosmetics.com/global/

MARKETING TRENDS AND REGULATIONS Country Booth United Kingdom United Kingdom United Kingdom

X00 X00 X00

United Kingdom

X00

United Kingdom United Kingdom United Kingdom United Kingdom

X00 X00 X00 X00

United Kingdom United Kingdom United Kingdom United Kingdom United Kingdom United Kingdom

X00 X00 X00 X00 X00 X00

United Kingdom

X00

United Kingdom United Kingdom United Kingdom

X00 X00 X00

United Kingdom United Kingdom

X00 X00

United Kingdom United Kingdom United Kingdom

X00 X00 X00

United Kingdom

X00

United Kingdom United Kingdom United Kingdom

X00 X00 X00

United Kingdom United Kingdom United Kingdom

X00 X00 X00

United Kingdom

X00

United Kingdom United Kingdom United Kingdom

X00 X00 X00

United Kingdom United Kingdom

X00 X00

United Kingdom United Kingdom United Kingdom

X00 X00 X00

100%

FREE EDUCATION

Day X Month 00:00 Lorem ipsum dolor sit amet, consectetur adipiscing elit Name Surname, Role, Company 00:00 Lorem ipsum dolor sit amet, consectetur adipiscing elit Name Surname, Role, Company 00:00 Lorem ipsum dolor sit amet, consectetur adipiscing elit Name Surname, Role, Company 00:00 Lorem ipsum dolor sit amet, consectetur adipiscing elit Name Surname, Role, Company 00:00 Lorem ipsum dolor sit amet, consectetur adipiscing elit Name Surname, Role, Company 00:00 Lorem ipsum dolor sit amet, consectetur adipiscing elit Name Surname, Role, Company

in-cosmetics.com/global/

in-cosmetics Group | Identity Guidelines | 2020

10 Sales Brochure The next few pages demonstrate how our brand is applied to our sales brochure.

An overview of the 2019 in-cosmetics Group events

Organised by:

www.in-cosmetics.com

in-cosmetics Group | Identity Guidelines | 2020

10 Sales Brochure Why get involved with in-cosmetics events? The in-cosmetics Group’s mission is to enable the global personal care ingredient community showcase and source ingredients, conduct business, network and learn, whether face-to-face or online. With six annual events across four continents, the in-cosmetics Group connects 1,800+ suppliers of ingredients, fragrances, lab equipment, testing and regulatory solutions with 40,000+ personal care creators.

A 365 community

in-cosmetics events also provide global, regional and local launch pads for innovation in ingredients and technologies, high-level education, marketing trends and consumer insights for formulators, R&D and regulatory professionals.

Take advantage of in-cosmetics’ unrivalled global database of personal care visitors and followers.

ALWAYS AN EVENT OR A CLICK AWAY

Target them by exhibiting and connecting with them online via webinars, dedicated e-shots, digital promotion or social media.

Which area of the world are you targeting?

800,000+ unique visitors to our multilingual websites

95%

110,000+ e-newsletter subscribers

of the world’s top 20 ingredient suppliers exhibit

90%

50,000+ social media followers ™

(English, Portuguese, Korean, Thai, Chinese)

of the world’s top 100 cosmetic manufacturers attend

Leading cosmetic manufacturers in attendance:

40,000+ (19% up on 2018) unique show visitors 600+ R&D Club members (www.in-cosmetics.com/rdclub)

in-cosmetics Group | Identity Guidelines | 2020

10 Sales Brochure

Western Europe • April As the market leading event, in-cosmetics Global attracts an international audience of cosmetic manufacturers, distributors and consultants. The unrivalled innovation launch pad for the personal care industry, the show also sets the trends and provides high-level education.

Germany, UK and France rank as the world’s 5th, 6th and 7th largest cosmetics markets respectively*.

22,701*

TOP 3 VISITING COUNTRIES**

TOTAL ATTENDANCE

12,366* UNIQUE VISITORS

*Source: Euromonitor

843

66% INTERNATIONAL VISITORS

EXHIBITORS

FRANCE

GERMANY

GLOBAL AUDIENCE

** Based on typical Paris show visitor split *2019 visitor figures

SHOW AREAS: Awards (including Rising Star Award)/ After Party An evening of music, drink, food and entertainment for exhibitors and visitors as we honour the best the industry has to offer as well as the best new exhibitor at the show

Boost Your Test Focus on in-vivo, in-vitro and testing devices for haircare , skin imaging and molecular testing

Exhibitor showcase New

Fragrance / Testing & Regulations

Marketing Trends & Regulations

Zones showcasing products / solutions

Non-exhibitor presentations

Indie Trail

R&D Tours (R&D visitors only)

A handy guide of the show and exhibitors keen to supply ingredient quantities suitable to Indie brands

Innovation Zone / Demos A showcase of new ingredients and formulations

A tour of the show focusing on healthy ageing , protection & preservatives

Sensory Bar Exhibitor showcase of sensory ingredients

Sustainability Corner Showcase of exhibitors’ sustainable projects (including an open theatre)

The future of beauty from digital to personalized solutions, from AI to AR, smart devices to engage customers in a high-tech environment

Lab Zone Fragrance / testing & regulations / lab zones showcasing products / solutions

Technical Seminars

Formulation Lab

Make-Up Bar

Workshops/Regulatory Conference

Practical, interactive exhibitor demonstrations in a lab for R&D visitors only

Exhibitor showcase of make-up ingredients

Exhibitor presentations Paid scientific / regulatory seminars by independent speakers

More information at in-cosmetics.com/global

in-cosmetics Group | Identity Guidelines | 2020

11 Post Show Report LE A R N • E X P L O R E • N E T W O R K • C R E AT E

The next few pages demonstrate how our brand is applied to our post show report.

2020 Post-Show Report

Organised by:

www.in-cosmetics.com/global

in-cosmetics Group | Identity Guidelines | 2020

11 Post Show Report Visitor Profile – geographical breakdown:

114

Top Countries Represented Country France

in-cosmetics Global celebrates success in Paris with its biggest, and busiest edition ever in-cosmetics Global returned for its 2019 edition to a city with a long-standing reputation for innovation in cosmetics and toiletries - Paris. The location lived up to its name, with creativity in personal care ingredients and formulation celebrated in abundance among 12,366 unique visitors (31% more than the 2018 Amsterdam show) and 843 exhibitors – 17% of which were exhibiting at the show for the first time. With each edition of the show, in-cosmetics Global demonstrates that it’s not just Global by name, but global by nature, with 2019 seeing visitors arriving from across 114 countries. In honour of the event’s worldwide appeal, and in recognition of the importance of inclusivity in personal care, in-cosmetics Global 2019 launched Global Beauty Day on 3rd April, where experts discussed and honoured brands embracing diversity in the industry.

Indie brands in the Indie Trail Guide - a printed guide that highlighted which of the show’s suppliers could provide ingredients to suit a smaller production. A welcome tool that helped indie brands navigate their way across all 18,199sqm of the exhibition – making it the biggest edition in in-cosmetics history. Join us next year, where the show will return with its renowned education programme and business solutions to Fira Barcelona Gran Via, from 31st March - 2nd April 2020.

Key Statistics Unique visitor attendance:

12,366 (+31% vs 2018)

Total (including re-visits):

22,701

• Day 1: 8,643 • Day 2: 8,875 • Day 3: 5,183

652

United Kingdom

652

Italy

610

Spain

510

United States

464

318

South Korea

305

Russia

288

Netherlands

270

Belgium

236

Poland

227

Japan

217

Turkey

177

Greece

156

Brazil

152

Israel

139

India

136

Canada

Thailand

I’ve been going to in-cosmetics for many years and it is without doubt my favourite show. I’m from a small independent brand and I found all the suppliers so kind and helpful. I’ve made some fantastic connections over the years and am now working with some big companies.

Bulgaria

Ukraine

Colombia

Portugal

Indonesia

Finland

Tunisia

Denmark

76%

324

China

Sweden

But inclusivity didn’t just stop there; for the first time in-cosmetics Global introduced an initiative exclusive to

4181

Germany

Switzerland

COUNTRIES REPRESENTED

Count

3% Europe

76%

Asia Pacific 12%

12%

North America 5%

South/Central

Middle East & Africa 4%

America 3%

This year was my first time at in-cosmetics Global and it was much bigger than I imagined. It was a very elegant show and is elevated beyond other events. I visited in search of ingredients and innovation, and found a lot of new companies that I had not been exposed to before. It was a really interesting experience for me and definitely worth the trip from the USA. Michelle Corredor, Director Product Development, Estée Lauder (visitor)

Marie Drago, Founder, Galinee (visitor)

International visitors vs French visitors

66%

34% www.in-cosmetics.com/global

www.in-cosmetics.com/global

in-cosmetics Group | Identity Guidelines | 2020

11 Post Show Report Show Initiatives

Sponsored by:

In association with:

Media partner:

The Formulation Challenge, sponsored by Lonza, saw four teams, made up of R&D professionals and marketing specialists, create a brand new formulation from a box of mystery ingredients in just 90 minutes. The aim this year was to create a sleeping product with a perfect formulation that could be recreated, as well as a believable and shelfready marketing story.

The competitors: • Nuxe Group • Alpol Cosmetique • Hormeta • Natur’Alps

The judges: Lorna Radford, in-cosmetics Global technical advisor Andrew McDougall, Global Haircare Analyst at Mintel

The mystery box of ingredients: special thanks to all those who supplied products for the challenge

The Winner Nuxe Group, purveyor of skincare, bodycare and anti-ageing beauty, took first place with a trio of scalp and hair night treatments. The set of Active Scalp Night Treatments were created for normal, greasy and dry scalps for the millennial demographic. Judge Radford said: “The formulation was very clearly put together and considered all aspects, such as mixing speed, temperatures and pH for preservative.”

What went into the winning formulation? Tradename

Supplier

Deionised Water

–

Function Solvent

Geogard Ultra

Lonza

Preservative

JD Golden Jojoba Oil

Jojoba Desert

Emollient

Plantsil

Natura-Tec

Emollient

Galolive Ten

Gale & Cosm

Emulsifier

Sepimax Zen

Seppic

Rheology modifier and stabiliser

Root BioTec HO

Mibelle Biochemistry

Active ingredient to help users regain fuller and denser looking hair

Sodium Hydroxide, 10% Solution

–

pH adjuster

JD Jojoba Silk-Like Powder

Jojoba Desert

For greasy hair version only - to help absorb excess oil

Beeswax

Natura-Tec

For dry hair version only to help add extra emolliency and film forming

It is really exciting to win and all down to great teamwork. The last 30 minutes were a little stressful as we raced to complete our formulations and we can’t wait to take our trophy back to our company! Alexandra Mignot, Formulation Project Leader JR, Nuxe Group

www.in-cosmetics.com/global

in-cosmetics Group | Identity Guidelines | 2020

12 Visitor Information Leaflet LE A R N • E X P LO R E • N E T W O R K • C R E AT E

The next few pages demonstrate how our brand is applied to our visitor information leaflet.

Don’t miss the leading global event for personal care ingredients

Organised by:

#incosGlobal

Innovation in the spotlight Sponsored by:

Media partner:

Sub Headline 1

Sub Headline 2

Lorem ipsum dolor sit amet, consectetur adipiscing elit: • Sed do eiusmod tempor incididunt ut labore et dolore magna aliqua • Sed do eiusmod tempor incididunt www.in-cosmetics.com/innovationzone

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam quis nostrud exercitation ullamco

Hosted by:

Sub Headline 3

Sub Headline 4

Sed ut perspiciatis unde omnis iste natus error sit voluptatem accusantium doloremque laudantium, totam rem aperiam, eaque ipsa quae ab illo inventore veritatis et quasi architecto beatae vitae dicta sunt explicabo. Nemo enim ipsam www.in-cosmetics.com/exhibitor-directory

Easily source suppliers from specific regions by heading to the dedicated pavilions from Brazil, Korea, France, Spain, Peru, Tunisia and Columbia. www.in-cosmetics.com/pavilions

Call to action date discount offer (save €60) www.in-cosmetics.com/global

in-cosmetics Group | Identity Guidelines | 2020

12 Visitor Information Leaflet Learn

Network and connect Media partner:

Join us for an evening or music, drinks, food, entertainment and, of course, the hotly anticipated incosmetics Awards! See which exhibitors with the most innovative products are crowned the winners.

Sed ut perspiciatis unde omnis iste natus error sit voluptatem accusantium doloremque laudantium, totam rem aperiam, eaque ipsa quae ab illo inventore veritatis et quasi iste natus error sit voluptatem. www.in-cosmetics.com/marketingtrends Sponsored by:

Find out which exhibitors will take the crown on 2 April as day 1 of the show draws to a close.

Media Partner:

WORKSHOPS Sed ut perspiciatis

unde omnis iste natus error sit voluptatem accusantium doloremque laudantium, totam rem aperiam, eaque ipsa quae ab illo inventore www.in-cosmetics.com/workshops

Think you have what it takes? Find out more about the Formulation Challenge and enter online. www.in in-cosmetics.com/challenge

Book before 1 February to take advantage of the early booking discount of 10%. Use the following code at the checkout: VIL2019

Media partner:

TECHNICAL SEMINARS

Sponsored by:

Media partner:

www.in-cosmetics.com/party-awards

WORKSHOPS

Learn

Sponsored by:

Media Partner:

TECHNICAL SEMINARS

Sponsored by:

Media Partners:

TECHNICAL Sed ut perspiciatis unde omnis iste natus error sit SEMINARS

voluptatem accusantium doloremque laudantium, totam rem aperiam, eaque ipsa quae ab illo inventore veritatis et quasi iste natus error sit voluptatem. www.in-cosmetics.com/technicalseminars

WORKSHOPS unde omnis iste natus error sit voluptatem accusantium doloremque laudantium, totam rem aperiam, eaque ipsa quae ab illo inventore www.in-cosmetics.com/workshops

Sed ut perspiciatis unde omnis iste natus error sit voluptatem accusantium doloremque laudantium, totam rem aperiam, eaque ipsa quae ab illo inventore www.in-cosmetics.com/conference

Book before 1 February to take advantage of the early booking discount of 10%. Use the following code at the checkout: VIL2019

WORKSHOPS Sed ut perspiciatis

“My favourite part of in-cosmetics Global is the multitude of innovation on offer. I split my time between catching up with suppliers face-to-face and seeking out the most exciting new products coming to the market. For me, it really is an unmissable event”

Media Partners:

Katrin Thiel, Raw Materials Sourcing, Beiersdorf

TECHNICAL Sed ut perspiciatis unde omnis iste natus error sit SEMINARS

voluptatem accusantium doloremque laudantium, totam rem aperiam, eaque ipsa quae ab illo inventore veritatis et quasi iste natus error sit voluptatem. www.in-cosmetics.com/technicalseminars

Network and connect Sponsored by:

Call to action date discount offer (save €60) www.in-cosmetics.com/global

Join us for an evening or music, drinks, food, entertainment and, of course, the hotly anticipated in-cosmetics Awards! See which exhibitors with the most innovative products are crowned the winners. Find out which exhibitors will take the crown on 2 April as day 1 of the show draws to a close. www.in-cosmetics.com/party-awards

Connect with your colleagues and compete with your competitors! This MasterChef-like challenge will see the top formulators from leading finished product manufacturers battle it out to create the perfect finished product. Think you have what it takes? Find out more about the Formulation Challenge and enter online. www.in in-cosmetics.com/challenge

Call to action date discount offer (save €60) www.in-cosmetics.com/global

in-cosmetics Group | Identity Guidelines | 2020

13 Other Collateral Postcard portrait The example opposite demonstrates how our brand can be applied to other collateral. The example opposite is an A5 portrait postcard.

Subhead FIRST STOP: Lorem ipsum dolor Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et

By using the techniques demonstrated throughout this document you will be able to confidently design any asset needed for the in-cosmetics brand.

NEW

Headline to go here Lorem ipsum dolor sit amet Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.

Lorem (stand XXX)

Technology: Conarom™ b aromatic. Sample on request. Technology: Serenityl™ biofunctional. Sample on request.

Psum dolor (stand XXX)

Concept: SpeXtra Pressed Powder. Technology: Solaveil™ XTP-1. Request Sample.

Excepteur sint occaecat (stand XXX)

Concept: No Expiration Beauty collection. Featured Technology: BEAUACTIVE™ + more. Sample provided.

Lorem (stand XXX)

Concept: Generation Beauty Technology: Gatuline technologies, includes Expression AF and Link n Lift + 2 private showing textures created for Focus on Marketing. Sample provided.

Excepteur sint occaecat (stand XXX)

Concept: The fourth dimension of skincare “Time” collection. Featured Technology: Active Retinol. Sample provided.

Lorem (stand XXX)

Technology: ACTIFCOL™. Sample provided on request.

Excepteur sint occaecat (stand XXX)

Concept: Ice Age Cosmetics. Technology: PhytoCellTec™ nunatak®. Sample provided.

Psum dolor (stand XXX)

Concept: Global Protection collection. Technology: Marine BlueVital C. Sample on request. Technology: ABYSOFT. Sample on request.

Excepteur sint (stand XXX)

Technology: Various texture + performance technologies. Sample provided.

SECOND STOP: Lorem ipsum dolor sit amet Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat Register and learn Excepteur more at in-cosmetics.com nulla pariatur. sint occaecat.

THIRD STOP: Ut enim ad minim Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat.

Subhead Timings DAY 1 - OCTOBER 11 10:30 • 12:30 • 14:30 • 16:30

DAY 2 - OCTOBER 12

• 11:30 • 13:30 • 15:30 Where personal care09:30 ingredients cometo together IT’Sand FREE.creators You must register reserve a place on the tour.

Visit us at stand XXX for more information and to book your place. In association with:

Media Partner:

Thank you to our participating suppliers:

Visit us at stand E01 for more information and to book your place

in-cosmetics Group | Identity Guidelines | 2020

13 Other Collateral Innovation Zone Guide

Company Name

STAND XXX

PRODUCT TYPE Lorem ipsum dolor sit amete CATEGORY

Company Name Product Name STAND XXX PHASE

onsectetur ,adipiscing elit, sed do eiusmod, tempor incididunt

voluptatevelitessecillum.com

WEBSITE

voluptatevelitesse.com B

Proin sagittis nisl rhoncus mattis rhoncus urna neque viverra. Aliquet enim tortor at auctor urna nunc id cursus metus. A erat nam at lectus urna duis convallis convallis tellus. Porta lorem mollis aliquam ut porttitor leo a. Quis risus sed vulputate odio ut enim blandit volutpat maecenas. Nam libero justo laoreet sit amet. Habitasse platea dictumst vestibulum rhoncus. Duis at consectetur lorem donec massa sapien.

Innovation Zone Guide in-cosmetics Global, Barcelona, 31 March - 2 April 2020

INCI NAME

% W/W

SUPPLIER

Cetearyl Olivate, Sorbitan Olivate

2.5

Hallstar

Brassica campestris (Rape seed) seed oil

Cargill

White Cocoa Butter

Theobroma Cacao(Cocoa) seed Butter

Cargill

Bota-Valley™ 07

Hydrogenated Coconut Oil

Cargill

Water

Aqua

to 100

Cargill

Glycerin

Cargill

FiberDesign™ Sensation

Citrus Limon (Lemon) Peel Powder (and) Sclerotium gum

1.2

Cargill

Vitamin E Acetate

Tocopheryl Acetate

0.1

Cargill

Solbrol PEH

Phenoxyethanol, Ethylhexylglycerin

0.5

Lanxess

Water Lotus

Fragrance

0.1

Symrise

Emultop™ Velvet IP

Lecithin

0.2

Cargill

NaOH (10%)

Sodium Hydroxide

q.s.(pH=5.0~6.0)

Sinopharm Chemical

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Erat velit scelerisque in dictum non consectetur. Semper viverra nam libero justo laoreet sit amet.

Blandit turpis cursus in hac habitasse platea. Morbi leo urna molestie at elementum eu facilisis sed odio. Tellus mauris a diam maecenas sed enim ut sem. Nisi porta lorem mollis aliquam. Faucibus a pellentesque sit amet porttitor eget dolor. Enim neque volutpat ac tincidunt vitae semper quis. Senectus et netus et malesuada fames ac turpis. Massa sed elementum tempus egestas sed sed. Ultricies mi eget mauris pharetra. In eu mi bibendum.

INGREDIENT Olivem® 1000 Bota-Valley™ 75

Procedure 1. 2. 3.

Heat phase A to 70~75°C Mix phase B and homogenize for 10~15 minutes (5000rpm, 5 mins for 3 times), heat to be 70~75°C Homogenize phase A+B, (5000rpm 2 mins). Cool down to be 40°C, add phase C, homogenize to be uniform

Properties pH: 5.0 - 6.0 Viscosity: 9,000 - 13,000 mPa.s by Brookfield DVIII 20rpm, 1 min, 25°C

Sponsored by

Media partner

In association with

The example above demonstrates how our brand can be applied to our Innovation Zone Guide.

in-cosmetics Group | Identity Guidelines | 2020

Online and digital usage

in-cosmetics Group | Identity Guidelines | 2020

14 Banners Opposite are examples of our brand applied to 3 of the most common banner sizes. Our branding device contains less imagery when used for online banners. This is to ensure that imagery maintains clarity when used at a small size within a browser.

Skyscraper 160px x 600px

The leading global event for personal care ingredients

Be aware that type point sizes should be 12px and above. Type set below 12px is likely to be illegible when viewed within a browser.

Square Pop-Up 250px x 250px

Please ensure that your banners are looked at within a browser before being finalised. This shows an acurate representation of how they will display online.

The leading global event for personal care ingredients LE A R N • E X P L O R E • N E T W O R K • C R E AT E

LEARN EXPLORE NETWORK CREATE

Leaderboard 728px x 90px

The leading global event for personal care ingredients LEARN • EXPLORE • NETWORK • CREATE

in-cosmetics Group | Identity Guidelines | 2020

14 Banners With call to action Opposite are examples of our brand applied to 3 of the most common banner sizes with our call to action. Please take out the â&#x20AC;&#x2DC;Learn, Explore, Network, Createâ&#x20AC;&#x2122; tag line when applying the call to action. We do this to achieve clarity and not to overload the audience with too much information. By squeezing in too much information we are likely to go under the required 12px type size too.

Skyscraper 160px x 600px

The leading global event for personal care ingredients Square Pop-Up 250px x 250px

The leading global event for personal care ingredients Register and learn more at in-cosmetics.com

Leaderboard 728px x 90px

The leading global event for personal care ingredients Register and learn more at in-cosmetics.com

in-cosmetics Group | Identity Guidelines | 2020

15 Social Media Opposite are examples of our brand applied to 3 of the most common social media sizes. The examples demonstrate several applications. Due to the reactive nature of social media your judgement will be required to display information on brand and correctly when required.

A six part series out now

Overcoming sourcing challenges by Name Surname

These examples are for style guidance and to demonstrate methods in which to display common scenarios that we currently have. Please ensure that a keyline is placed around assets that will sit on a white background. Also ensure that you view your assets in-situ before publication so that you can see that they work properly within the allocated space. If it crops then it is not correct for the pixel dimensions required.

Headline to go here 0.0%

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud ut.

0.0%

COMPANY NAME, PERSON NAME, OTHER INFO

in-cosmetics Group | Identity Guidelines | 2020

15 Social Media

“What I want to bring to in-cosmetics Global 2020”

Early booking rate ends this Friday XX Month

SAVE £100

Dr Name Surname Advisor to in-cosmetics

The final coundown...

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor. 10:00am Day Date.

The story of your next cosmetic creative starts tomorrow

in-cosmetics Group | Identity Guidelines | 2020

15 Social Media Type treatments Opposite are examples of how our brand can be applied when using type and image. When using type directly over an image we create a duotone image. We do so to create maximum visual impact within what can be a crowded area.

Lorem ipsu come and see

The colours used within the duotone are dependent on each eventâ&#x20AC;&#x2122;s brand colours. Specific event colours and breakdowns can be found in section 3 of this document. When typography is used directly over a white background we will add a coloured border to ensure that it does not get overlooked. We will only add keylines around our social collateral in situations that need to create stand-out from a white background.

Only 2 days left to go

Lorem ipsu come and see

in-cosmetics Group | Identity Guidelines | 2020

15 Social Media Favicons Opposite are examples of how to apply our branding to favicons. All the main content housed within the favicon must sit within the 20% exclusion zone. This zone is demonstrated by the grey area within the example opposite. The main favicon is to be used mainly within the profile picture/photo areas across social channels. The smaller size favicon is to be used for application in space restrictive areas such as app favicons.

Main favicon

All our favicons have a coloured keyline applied .

Smaller size favicon

15 Social Media Favicons Opposite are examples of how to apply our branding to favicons where we have longer event names . We use the logo in its full form as the main favicon. When applied to the smaller size favicon we stack the event area to fit into the available space. This allows us to gain the maximun clarity available.

in-cosmetics Group | Identity Guidelines | 2020

16 Powerpoint The next few pages demonstrate how our brand is applied to Powerpoint presentations.

Headline title here

The typeface we use for presentations is Century Gothic. Main body text should be set at 24pt. It is important it is set to this so that it is big enough for the audience to read with ease. Table text is set to 21pt. This is large enough for ease of reading but slightly smaller than the body text to allow for more information to be displayed.

Subhead if needed Organised by:

KSP messaging if needed at in-cosmetics.com

#incosGlobal

in-cosmetics Group | Identity Guidelines | 2020

16 Powerpoint

in-cosmetics Global 2020

Subhead if needed Lorem ipsum dolor amet exercitation in voluptate velit of Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua aute irure dolor.

fugiat nulla pariatur excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum. Duis aute irure dolor in quis reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur.

CTA if needed

in-cosmetics Group | Identity Guidelines | 2020

16 Powerpoint

in-cosmetics Global 2020

CTA if needed

in-cosmetics Group | Identity Guidelines | 2020

16 Powerpoint

in-cosmetics Global 2020

Subhead if needed 1

Lorem ipsum dolor sit amet, consectetur

11 Lorem ipsum dolor sit amet, consectetur

Donec in massa sed felis sodale

12 Donec in massa sed felis sodale

Vivamus ultrices augue vestibulum, consequat

13 Vivamus ultrices augue vestibulum, consequat

Aliquam at ligula vel risu

14 Aliquam at ligula vel risu

Aliquam ut mi

15 Aliquam ut mi

Ut scelerisque turpis in sem

16 Ut scelerisque turpis in sem

Ut nec lectus bibendum, mattis quam faucibus

17 Ut nec lectus bibendum, mattis quam faucibus

Vestibulum eget massa a nisi semper

18 Vestibulum eget massa a nisi semper

Nulla vehicula metus ac mauris

19 Nulla vehicula metus ac mauris

10 Praesent ac odio eleifend, varius metus in

20 Praesent ac odio eleifend, varius metus in

CTA if needed

in-cosmetics Group | Identity Guidelines | 2020

16 Powerpoint

Campaign Analysis – Paid Activity

• Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua • Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non • consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam • Sunt in culpa qui officia deserunt mollit anim id est laborum

CTA if needed

in-cosmetics Group | Identity Guidelines | 2020

16 Powerpoint Campaign name

Conversion (pre-regi) Cost per Conversion Amount spent

Conversion Rate Impressions

Link clicks CPC

CTR

in-cos Korea 2020 Again?

Lookalike campaign

000

£ 0.00

£ 0,000.00

00.00%

000000

0000

£ 0.00

0.00%

Custom campaign

000

£ 0.00

£ 0,000.00

00.00%

00000

0000

£ 0.00

0.00%

Total

000

£ 0.00

£ 0,000.00

00.00%

000000

0000

£ 0.00

0.00%

000

£ 0.00

£ 0,000.00

000%

000,000

0,000

£ 0.00

0.00%

£ 0.00

£ 000.00

0.00%

000,000

0,000

£ 0.00

0.00%

000

£ 0.00

£ 0,000.00

0.00%

000,000

0,000

£ 0.00

YES – but more specific display banner rather 0.00% than generic one

Search - Ingredient

£ 000.00

00,000

000

£ 0.00

0.00%

Search - Brand

£ 000.00

00,000

0000

£ 0.00

0.00%

Total

000

£ 0.00

£ 000.00

00.00%

00,000

0000

£ 0.00

0.00%

Facebook

YES – expand it international

Google

Remarketing - Display 00 Total Naver

YES – invest more money

Paid banner in Cosmetic Community

Banner / Email

£ 00.00

£ 000.00

00.00%

£ 0.00

ACTIVITY TOTAL

0,000

£ 0.00

£ 0,000.00

00.00%

0,000,000

00,000

£ 0.00

0.00%

Although styled correctly, the table above is too big to display in its current format in Powerpoint. If it is displayed within Powerpoint the type point size will be below the required 21pt.

Over the next few pages we demonstrate how to take this complicated table and display it correctly in Powerpoint. The way it displays allows the type to display at 21pt. By breaking the information up we also allow the audience to understand the information more efficiently.

in-cosmetics Group | Identity Guidelines | 2020

16 Powerpoint

Campaign Analysis – Paid Activity Facebook

Facebook Lookalike campaign Custom campaign

Total

Conversion (pre-regi)

000

Cost per Conversion

£ 0.00

Amount spent

£ 0,000.00

Conversion Rate

00.00%

Impressions

000,000

00,000

000,000

Link clicks

0,000

CPC

£ 0.00

CTR

0.00%

Lorem ipsum dolor sit?

SED – nostrud exercitation ullamco

000

CTA if needed

in-cosmetics Group | Identity Guidelines | 2020

16 Powerpoint

Campaign Analysis – Paid Activity Google

Google Search

Remarketing - Display

Total

Conversion (pre-regi)

000

Cost per Conversion

£ 0.00

Amount spent

£ 0,000.00

£ 000.00

£ 0,000.00

Conversion Rate

0.00%

Impressions

000,000

Link clicks

0,000

0,00

CPC

£ 0.00

CTR

0.00%

Lorem ipsum dolor sit?

SED – nostrud exercitation ullamco laboris nisi ut aliquip

CTA if needed

in-cosmetics Group | Identity Guidelines | 2020

16 Powerpoint

Campaign Analysis – Paid Activity Naver

Naver Search - Ingredient

Search - Brand

Total

Conversion (pre-regi)

000

Cost per Conversion

£ 0.00

Amount spent

£ 000.00

Conversion Rate

00.00%

Impressions

00,000

Link clicks

000

0,000

CPC

£ 0.00

CTR

0.00%

Lorem ipsum dolor sit?

SED – voluptate velit esse cillum

CTA if needed

in-cosmetics Group | Identity Guidelines | 2020

16 Powerpoint

Campaign Analysis – Paid Activity in-cosmetics community

Paid banner in Cosmetic Community

ACTIVITY TOTAL

Banner / Email

Conversion (pre-regi)

0,000

Conversion (pre-regi)

Cost per Conversion

£ 0.00

Cost per Conversion

£ 00.00

Amount spent

£ 0,000.00

Amount spent

£ 000.00

Conversion Rate

00.00%

Conversion Rate

00.00%

Impressions

0,000,000

Impressions

Link clicks

00,000

Link clicks

CPC

£ 0.00

CPC

£ 0.00

CTR

0.00%

CTR

CTA if needed

in-cosmetics Group | Identity Guidelines | 2020

16 Powerpoint

Infographics examples

1st category

2nd category

3rd category

4th category

CTA if needed

in-cosmetics Group | Identity Guidelines | 2020

16 Powerpoint

Infographics examples

0 1st category

3rd category

1st category

3rd category

2nd category

4th category

2nd category

4th category

CTA if needed

in-cosmetics Group | Identity Guidelines | 2020

Exhibition usage

in-cosmetics Group | Identity Guidelines | 2020

17 Safe Zones

An exclusion zone of 15% is needed to house our brand logo or typography. By applying this zone to awkward shapes we can ensure that there is always a consistent spacing. It also ensures that the brand and communication have space to breathe.

Thinking of exhibiting at our events? Please come in

This is a guide so please always use your judgement with these guidelines to formulate your decisions.

in-cosmetics Group | Identity Guidelines | 2020

17 Safe Zones Circular areas

™

SPOTLIGHT ON FORMULATION TRANSFORMATION

An exclusion zone of 15% is applied. The area within the exclusion zone is divided by 7 to create a workable grid system.

™

SPOTLIGHT ON FORMULATION TRANSFORMATION

The brand logo is to to be positioned as close to the top of the exclusion zone as possible. The main typograpy messaging is to be positioned as close to the central point of the circle as possible.

in-cosmetics Group | Identity Guidelines | 2020

17 Safe Zones Hexagonal areas

SPOTLIGHT ON FORMULATION TRANSFORMATION

An exclusion zone of 15% is applied. The area within the exclusion zone is divided by 7 to create a workable grid system.

SPOTLIGHT ON FORMULATION TRANSFORMATION

The brand logo is to to be positioned as close to the top of the exclusion zone as possible. The main typograpy messaging is to be positioned as close to the central point of the circle as possible.

in-cosmetics Group | Identity Guidelines | 2020

17 Safe Zones Height restriction

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The keyline visualised here is set at 1 metre. Key information should not be displayed beneath this line. Below this line is likely to be obstructed and is not easily in view for the audience.

There are exceptions such as displaying a logo close to the top and using imagery as decoration. Do not put important copy beneath the height restriction.

in-cosmetics Group | Identity Guidelines | 2020

18 Branded Show Elements Plinth / pop-up counter Over the next few pages we demonstrate how the current branding can be applied to some of the show elements. Please consider these applications when you are planning and designing show elements.

in-cosmetics Group | Identity Guidelines | 2020

18 Branded Show Elements Main show branding

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â&#x201E;˘

Where personal care ingredients and creators come together

The example above demonstrates how our brand can be applied to our show panelling. The staggered image device can be used to house imagery. A colour wash has been applied to allow for other elements to be integrated within the designs.

Colour can be added to create pace and more visual interest for the audience. Try to ensure that, where colour is applied, it is broken up using white in between. Please ensure that key informaion is not displayed beneath 1 metre or where it is likely to be obstructed.

in-cosmetics Group | Identity Guidelines | 2020

18 Branded Show Elements Banner Opposite are 2 examples of how we can apply our branding to our banners. We can use the brand image in its entirety or as a device to house an image.

WELCOME Opening times Tuesday: 10:00am - 6:00pm Wednesday: 9:00am - 5:00pm Thursday: 10:00am - 6:00pm Organized by:

Supported by:

WELCOME Opening times Tuesday: 10:00am - 6:00pm Wednesday: 9:00am - 5:00pm Thursday: 10:00am - 6:00pm Organized by:

Supported by:

in-cosmetics Group | Identity Guidelines | 2020

18 Branded Show Elements Extra show banner examples This page contains examples of how we can apply our branding to our show banners. Where applicable please use imagery that relates to the area being promoted. In this example the food court image is of coffee being a direct link. The map example uses the squared/rectangular aesthetic from the main branding to contain imagery and style elements.

FOOD COURT

VISIT OUR PERSONAL CARE INGREDIENT EVENTS ALL OVER THE WORLD

GOLD EXHIBITORS The in-cosmetics Group would like to thank our loyal customers that follow and support the shows all over the world!

korea.in-cosmetics.com

Seoul • Coex • 20 - 22 June 2017

summit.in-cosmetics.com

London December Secaucus 20-21 October

northamerica.in-cosmetics.com

Seoul 17-19 June

2020

in-cosmetics.com/global London • Excel • 4-6 April 2017

2020

Shanghai 26-28 February

Barcelona 31 March2 April

São Paulo 16-17 September

2020

cosme-i.jp

pchi-china.com

2020

latinamerica.in-cosmetics.com São Paulo • Expo Center Norte • 5-6 October 2016

Tokyo 20 -22 January

2020

Bangkok 3-5 November

asia.in-cosmetics.com

Organised by:

2020

in-cosmetics Group | Identity Guidelines | 2020

18 Branded Show Elements Zone branding

ENTRANCE

EXIT

The example above demonstrates how we brand our zone show panelling. We use our zone infographics to add visual interest and reinforce each zoneâ&#x20AC;&#x2122;s branding. The use of a duotone image can be applied within the zoneâ&#x20AC;&#x2122;s colour scheme. This image needs to be created

with white as the secondary colour. It needs to be strong enough to see but not so strong that it clashes with other elements at the show such as flooring. Please ensure that key information is not displayed beneath 1 metre or where it is likely to be obstructed.

in-cosmetics Group | Identity Guidelines | 2020

18 Branded Show Elements Zone banner Opposite is an example of how to apply our zone branding to a banner. The arrow element is to be coloured using the zone colour. One half is solid colour and the other half is a duotone image using the zone colour.

In association with:

Sponsored by:

Supported by:

in-cosmetics Group | Identity Guidelines | 2020

18 Branded Show Elements Seminar Theatre backdrop

With thanks:

Marketing Trends & Regulations Theatre Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo

The example above demonstrates how we brand our Seminar Theatre backdrop.

Sponsor logos and other visual information are to be placed on the opposite side to the speaker.

To ensure that the speaker has maximum prominence we leave the speakerâ&#x20AC;&#x2122;s area clear.

Please ensure that key information is not displayed beneath 1 metre or where it is likely to be obstructed.

in-cosmetics Group | Identity Guidelines | 2020

18 Branded Show Elements Marketing Trends and Technical Seminar Theatre vertical banners

â&#x201E;˘

Within our Marketing Trends and Seminar Theatres we use our vertical banners. The use of the brand colours are visually appealing and generate interest

within the space and advertise our portfolio. The example above is how we would like these banners to be positioned within the theatres.

in-cosmetics Group | Identity Guidelines | 2020

18 Branded Show Elements Tabular data 100% FREE

The example opposite demonstrates how we need our tabular data to be displayed at our shows. This styling needs to be followed at all of our shows. The accent colour will change to represent the shows brand colours.

PLAN YOUR DAY & ENJOY HOURS OF

All presen

Tuesday 5 November

TIME

Marketing Trends & Regulations

Technical Seminars

Media Partner:

Media Partners:

Formulation Lab Supported by:

Wedn

Halal Discovery Theatre

Mintel Live Demos

In association with:

Topic and Speaker

WHERE? Marketing Trends & Regulations Theatre

WHERE? Technical Seminars Theatre

WHERE? Formulation Lab

WHERE? Halal Cosmetics Zone

WHERE? Innovation Zone

R&D Tour

Marketing Trends & Regulations

Technical Seminars

Sponsored by:

Media Partner:

Media Partners:

TIME

10:15

10:15 10:30 - 11:00 Designing beauty with biology

10:30

Speaker: Jeff Avila, Chief Commercial Officer, Geltor, Inc.

10:45 11:00 11:15 11:30

10:30

11:00 - 11:45 Skincare trends in APAC: The rising demand for dermocosmetics Speaker: Denise Lee, Regional Client Consultant, Euromonitor International

11:10 - 11:40 Skin thinning: a sophisticated mechanism in natural ageing Speaker: Kazal Boron Biswas, Biotechnologist, Department of Research and Development, Ichimaru Pharcos Co., Ltd.

10:45

11:00 - 12:00 Naturally emulsifying - Cold process technology Speaker: Sonia Dini, R&D Formulator, Innovacos Corp.

12:15 12:30

12:00 - 12:45 The future consumer trends in personal care in Southeast Asia Speaker: Pornvadee Pornmingmast, Director, Retail Measurement Services, The Nielsen Company (Thailand) Limited

12:45 13:00 13:15 13:30

11:50 - 12:20 Issues for natural sunblock ingredient and natural anti-irritant ingredient

13:00 - 13:45 Gearing up for the future: evolution of digital for cosmetics brands Speaker: Khyathi Nirmal Kumar, Digital Project Specialist, The Boston Consulting Group (BCG)

Speaker: Mark Zhang, Business Development Manager, Asia Pacific, Schülke & Mayr GmbH

12:15

Speaker: Silvia Pastor, Head of Scientific Research & Business Development, Lipotrue S.L

12:45 - 13:45 Minimalist regimen using the innovative cellulose nanofiber: AUROVISCO TM CS Speaker: Haruna Sawaguchi, Researcher, Formulation and Concept Development, Cosmos Technical Center Co., Ltd. / Nikko Chemicals Co., Ltd.

15:30

Speaker: Suddhanya Gisbert, Insight Analyst, Thailand, Mintel

12:30

13:00 - 13:30 Malaysia’s Halal infrastructure for cosmetics

16:15 16:30

15:00 - 15:45 Current updates of cosmetic regulations around Asia Pacific Speaker: Dr James Wakefield, Director APAC, Delphic HSE

16:00 - 16:45 The next beauty winning strategies in Asia Speaker: Ashley Kang, Regional Beauty Director, APAC, Kantar Worldpanel

14:30 - 15:00 Fullerene, super anti-oxidant - New approach to natural cosmetics

15:10 - 15:40 Skin ageing by sleep deprivation; a rude awakening

13:15

17:45

14:00 - 14:30 POWERING THE MIND: Innovations for AsiaPacific’s Cerebral Age

Speaker: Stacey Fraser, Concept Development and Innovator, NATURES BLUEPRINT CONSULTANCY SERVICES

11:10 - 11:40 The wellbeing you can feel and see

Speaker: Subhashree Mahapatra, Regional Business Development Manager, Lubrizol Skin Essentials, Lipotec Active Ingredients, Lubrizol

11:50 - 12:20 MARSturizer™, Hydrastasis from outer space, to keep your skin’s hydration Speaker: Silvia Pastor, Head of Scientific Research & Business Development, Lipotrue S.L

12:30 - 13:00 CELLACTIVE®: A novel skin and hair care active for conscious, clean cosmetics

Speaker: Barbara Obermayer, Head of RAHN-Cosmetic Actives, RAHN AG

13:00 - 13:45 Spotlight on clean beauty

Speaker: Sumit Chopra, Director Research Analysis, GlobalData

13:10 - 13:40 Agefinity™, the 3D Y-zone reshaper Speaker: Ian Chan, Head of Sales APAC, Givaudan Active Beauty

13:50 - 14:20 Extracellular roles of autophagy Restoration of healthy hydrolipidic film

14:00 14:15

14:00 - 14:45 C-beauty, the rise of a beauty empire

14:30 - 15:00 Rethinking clean and safe beauty formulations

Speaker: Valerio Vergani, Regional Technical Manager, IMCD (for Grant Industries)

14:45

Speaker: Gwendolyn Neoh, Technical Service Manager, Ashland Singapore Pte Ltd.

Speaker: Dr Keedon Park, Founder and CEO, Incospharm Corporation

Speaker: Florence Bernardin, Founder, ASIA COSME LAB

14:30

15:00 15:15 - 15:45 Halal beauty: serve the underserved

15:15

Speaker: Fabrice Guillemard, Regional Marketing Lead APAC, DSM Nutritional Products

15:30

15:00 - 15:45 Haircare in Asia Pacific

Speaker: Ruby Bui, Senior Analyst, Euromonitor International

15:10 - 15:40 The challenge of green preservation Speaker: Matthias Kunze, Technical Marketing Manager, LANXESS

15:45 15:30 - 17:00 Urban Lifestyle: Defend & Protect

Speaker: Veronika Brucks, Product Manager Cosmetics, Schlenk Metallic Pigments GmbH

16:30 - 17:00 An avant-garde active to target RNA 886 and unlock secrets of healthy aging

13:30 - 15:00 Timeless Beauty: Rejuvenate & Maintain

14:30 - 15:30 Urban renewal silicone-free melting cleansing balm

15:50 - 16:20 A new class of metallic effect pigments for cosmetics

17:00

17:30

12:00 - 12:45 Sustainability in cosmetics – Your brand must now include the planet

Speaker: Naama Eylon, VP - Business Unit Manager, Sharon Laboratories

13:30

Speaker: Fred Zuelli, Managing Director, Mibelle Biochemistry

Speaker: Julie Droux, Senior Technical Marketing Specialist, Clariant

16:45

17:15

11:00 - 11:45 Beauty ethics: what conscientious beauty means to consumers

Speaker: Hwa Jun Lee, Senior Beauty and Personal Care Analyst, Mintel

10:30 - 11:00 Preserving the impossible: challenging natural formulations & sun screen

13:00

Speaker: Mawarni Hassan, Member of Malaysian Cosmetics and Toiletries Industry Group

Speaker: Henk de Jager, Technical Manager, Jan Dekker (part of IMCD)

Speaker: Tomoko Ohtsu, Manager, Vitamin C60 BioResearch Corporation

15:45 16:00

Speaker: Erik Shao, Regulatory Affairs Manager, UL

13:45

14:45

15:15

10:20 - 10:50 The cosmetics global regulatory environment and product compliance in China

12:45

13:50 - 14:20 Clean beauty – Nature versus synthetics 14:00 - 14:45 Spotlight on suncare

14:30

15:00

Topic and Speaker

WHERE? Technical Seminars Theatre

11:45

13:45 14:00 14:15

11:15 11:30

12:15 - 12:45 A holistic approach to Halal beauty

12:30 - 13:00 Magic anti-ageing power and mitochondria protectant fermented from mushrooms

13:10 - 13:40 Preservation with hygiene concept – euxyl® K 830

11:00

12:00

Speaker: Woonam Kim, General Manager, BST Inc.

Speaker: Janice Wang, Senior Product Manager, Bloomage Biotechnology Corp., Ltd.

10:30 - 12:00 Skin Health & Microbiota: Enhance & Repair

Speaker: Mohd Iskandar Illyas Tan, Deputy Director, Halal Technology Consortium, Universiti Teknologi Malaysia (UTM)

11:45 12:00

11:30 - 12:00 Towards Malaysia Halal cosmetics compliance (MS2634:2019 - Malaysia Halal Cosmetics Standard)

11:00 - 11:30 POWERING THE MIND: Innovations for AsiaPacific’s Cerebral Age

Topic and Speaker

WHERE? Marketing Trends & Regulations Theatre

16:15 - 17:15 Formulating performing W/O emulsions using a natural patented technology Speaker: Anais Bonnefoy, Regional Marketing Manager, Gattefossé

16:00 16:15 16:30 16:45

16:00 - 16:45 P.A.N Beauty – Pacific Islands, Australia & New Zealand Speaker: Stacey Fraser, Concept Development and Innovator, NATURES BLUEPRINT CONSULTANCY SERVICES

15:50 - 16:20 Trends in botanicals: substantiated extracts for innovative beauty products Speaker: Peter Röthlisberger, Managing Director, Lipoid Kosmetik AG

16:30 - 17:00 Hair growth, why not try the regenerative medicine approach

Speaker: Masakazu Hashimoto, Hair Science Specialist, Ichimaru Pharcos Co., Ltd.

17:00 17:00 - 17:45 India, the emerging beauty giant Speaker: Florence Bernardin, Founder, ASIA COSME LAB

17:10 - 17:40 Latest advancements in antimicrobial protection for personal care products Speaker: David Koehl, Business Manager - HPC, Troy Corporation

17:15 17:30

17:10 - 17:40 1,3-Propanediol – Natural multifunction anti-microbial booster Speaker: Junhak Lee, Manager / R&D Center, Activon

17:45

in-cosmetics Group | Identity Guidelines | 2020

Contact Should you require further information, please contact our show marketing managers or email ivan.rahal@reedexpo.co.uk www.in-cosmetics.com

in-cosmetics Group | Identity Guidelines | 2020