Hello, I am an Industrial Designer, who has been a Graphic Designer and an Educator. The common thread that binds my experiences has been the desire to understand the stories of others. The work that I’ve chosen to share is about understanding others. My background in education has provided me with the skills to work with diverse groups while empathizing on a one-on-one basis. Assessing through macro and micro lenses has enabled me to identify needs and deliver effective and efficient solutions. As a self taught graphic designer I have honed my skills working from the bottom up. With a tireless work ethic and my eagerness to learn I have crafted my skills to satiate my curiosity from a novice perspective. While studying industrial design at the California College of the Arts, I learned the name for my intuitive practice: Human Centered Design. My gravitation towards user experience has allowed me to transform the stories of others into tangible forms of products, services, and experiences. Think I could add to your exceptional team? Let’s chat! Warmest regards,
Patima P. Pataramekin 619.764.8198 ppataramekin@cca.edu
THIS IS MY LIFE.
EMPATHY
SYNTHESIZING DATA
CREATIVE VISION
INDUS TRIAL
+ GRA
PHIC D
ESIGN
PROJECT MANAGEMENT
ESIGN
L
SOCIA
TION D A V O INN
IDENTIFYING NEEDS
COLLABORATION
PROBLEM SOLVING
featured work
CAFE CARRIAGE page 5 User Experience Research page 7 Customer Journey Map page 8 Wireframe Sketches page 9 Wireframe Design page 10 Prototype page 12
180 DEGREE BIKE CAMERA page 15 Experience Maping page 16 Concept Development page 17 Storyboard page 18 Persona page 19 Concept Refinement page 20 Wireframe Design page 21 Model Making page 22
the cafe carriage ELEVATING THE CAFE EXPERIENCE
65% of Americans drink coffee. Collectively, we throw away 58 billion cups per year. THE OPPORTUNITY: to design a product that extended the Craft Carriage line of products, while reaching a larger audience. Stylish and smart, the Cafe Carriage performs simple tasks like insulating your beverage while protecting your hands.
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COOKS + CRAFTSMEN
FRENCH HOME MAGAZINE
USER EXPERIENCE RESEARCH page 7
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positive neutral negative PAIN POINTS
the price of eating out
The cost of dining out is commonly shared pain point. Meeting minimum credit charges is frustrating.
Waiting
DISCOVER: menu options allow users to decide what to get before or while waiting in line.
lack
of interaction
Users want to frequent a place they feel known.
CUSTOMER JOURNEY MAP page 8
PARTNERSHIPS: Establish relationships with companies willing to provide discounts for using the Cafe Carriage. Provide an option to sell products at location. ADVOCATE: ratings, reviews, photos, location, directions, reward cards
in line
Waiting in line is not fun. Users resort to using their phone, people watching, thinking about what to order, or chatting with friends or someone new.
THE CAFE CULTURE APP
REWARD: Unlocking discounts and frequency rewards promote use on the site. Allows cafe to track traffic and items purchased.
INTERACT: User engages with barista as they prep their drink: photos, latte art credit, props for good service. PRAISE: Create a culture from the pictures shared. Administrative users can use this tool to track sales, demographic info, experience, and great work!
SAVE: User saves money by using the Cafe Carriage. They are rewarded points for uploading photos and adding to the culture. Reward examples: free/ discounted goods from the cafe and Craft Carriage.
WIREFRAME SKETCHES page 9
simply search Quickly discover participating cafes.
quickly DISCOVER The places often frequented and where free coffee awaits!
WIREFRAME DESIGN page 11
PROTOTYPE page 12
180 degree bike camera SAFELY GET WHERE YOU NEED TO GO In 2011, 22,091 bike accidents in the United States were hit and run collisions. The 180 Degree Bike Camera was created to protect riders with little to no hands-on engagement until it’s needed.
bike accident experience mapping GUIDING PRINCIPLES WHY RIDE? Convenient, fast, cheap, good for the environment, good for health, reliable, in control
From 2000 to 2011, bicycle commuting rates in large BFCs increased 80 percent — and has more than doubled in Non-BFC
CUSTOMER JOURNEY STAGES
Bikers value their communities (services, tune-ups, discounts, critical masses, etc.)
Riders use services to ride safe (routes, tools, cameras)
PLANNED RESEARCH + PLAN
UNEXPECTED RIDE
IMPACT
HOSPITAL
ACTIONS
receive assistance from others
know suggested routes
POST ACCIDENT
contact loved ones share what happened ask for advice
chats with friends
Google maps 511 transit bike sites
People adopt services that others use. Important factors: reliability, trust-worthy.
gather info
ask questions understand situation
assess situation determine reactions
pay (bills, bike, replace broken items)
research similar situations
establish a system
assess area heightened awareness
THINK
»» What errands do I need to run? »» What will be the best route? »» What’s my timing looking like?
»» Do I have everything (lights, lock, water, etc.)? »» Is my bike gonna be there?
»» Will I make that light? »» The driver doesn’t see me »» We’re going to hit.
»» Is anything broken? »» Can I move? »» Is anyone here to help?
»» Who’s at fault? »» How much will this cost? »» Did they grab my stuff?
»» How to get home? »» I need to call...? »» How do I file...?
FEEL
»» Stoked to leave work! »» If I hurry, I can make it to... »» Frustrated w/ traffic. Reroute?
»» Yay! Bike is still there. »» Bike theft is so lame. So glad my bike hasn’t been stolen.
»» Frustrated with drivers. How do they not see us? »» Ouch. This sucks.
»» I’m confused, worried, and scared. Are others stopping? Perma damage?
»» Feeling nervous. Were there any witnesses? »» Relieved help is on way.
»» Frustrated with reports. What info do I need?
»» Develop a smart way to gather accessories or a safe way to lock up bike
»» Create a better way to share the road
»» Create a system or device that ensures fair representation of events
»» Arm medics with information that is needed to assist
»» Provide alert to ICE, FAQ and next steps.
OPPORTUNITIES »» Provide info on reliable routes »» Connect bikers with community
EXPERIENCE MAPPING page 16
CONCEPT DEVELOPMENT page 17
how it works
OR 021 U
OR 021 U
ARMED WITH LICENSE PLATE RECOGNITION, THE CAMERA IS YOUR EXTRA SET OF EYES
CAPTURING UNEXPECTED MOMENTS IS WHAT THE CAMERA DOES BEST.
PHOTOS CAN BE ACCESSED THROUGH THE WEBSITE OR BY USING THE USB DONGLE
Wireless Sync Syncing automatically occurs any time the camera is within 20 feet of wireless USB dongle CAMERA IS ACTIVATED WHEN BIKE IS IN USE. PHOTOS ARE STORED ON A CLOUD DATA BASE
STORYBOARD page 18
DYLAN, 28
48K
PRODUCT DESIGNER @ LUNAR DESIGN LAID BACK
MINIMAL
RELIABLE
HOPES
»» to get promoted at work and get a raise »» to get married to long term girlfriend »» to take a year off to travel »» to buy a home
THRIVES
»» in competitive situations »» while working in groups »» when challenged with a problem
ENJOYS
»» an organized lifestyle »» spontaneous adventures »» receiving unexpected postcards+letters
PERSONA page 19
CONCEPT REFINEMENT page 20
plan your trip Use GPS locator to discover bike friendly routes
stay connected Access Bike Forum for live feed of biking news WIREFRAME DESIGN page 21
MODEL MAKING page 22
180 degree bike camera SAFELY GET WHERE YOU NEED TO GO