PicardĂa Spring Summer 2019
Atrevimiento page 3 Malicia page 17 Disimulo page 31 Pasi贸n page 45 Astucia page 59 Works Cited page 73
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Spring Summer 2019 will be a season of picardía. Picardía is a Spanish word for cunning or naughtiness. The subtrends are atrevimiento, malicia, disimulo, pasión, and astucia; which will be explained later on. There’s been a rapid growth among younger generations and young adults of being free spirits, hipsters, as well as identifying themselves as gender neutral. All this liberation has made people eliminate the “standards” that our society had. As a consequence, people are not afraid of what others think of them and they’ve been liberated from those “social rules” and now they can dress, and express themselves however they want because no one will judge them. With the rise of dating apps people are very open about sex. Everyone sees that is natural to have numerous partners and to go on many dates in a week with different people. There’s also been a growth in the popularity of lingerie. Today people like to show skin, and everyday more people are feeling comfortable with their body; so they dress however they want to without being self conscious about themselves. This season people will have several options to choose how they want to express themselves because it’s a time of picardía atrevimiento, malicia, disimulo, pasión, and astucia.
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Atrevimiento
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Atrevimiento means to be daring, savage. For this subtrend I chose a bold color palette because people like to be noticed, and show off their body. Today people don’t want to be unseen. We live in a world where everyone wants to be famous and giving them products that help them standout will make them feel extra confident. Most the apparel of this trend you will see cut outs that show skin, as well as intricate details that accentuate the silhouette of the body.
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Inspiration
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Color Palette
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Fabrics and Fibers
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Prints and Patterns
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Trims and Accesories
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Products
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Malicia
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Malicia means being malicious. For this subtrend I decided to have a strong deep color palette as well as basic tones. The use of lace will be prominent as well as the use of eyelet fabrics. You will also see leather and a lot of skin. In the world that we live today is common for people to be very open about their sexuality, and expressing themselves. This subtrend has all the products necessary to be fashionable but at the same time be out there and let people express themselves.
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Inspiration
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Color Palette
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Fabrics and Fibers
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Prints and Patterns
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Trims and Accesories
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Products
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Disimulo
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Disimulo is to conceal, or the action of covering something that you did. For this subtrend I decided to have a more toned down palette of neutrals even though, vibrant colors will be more popular than they are now, toned down colors and neutrals will still be “in”. This is targeted more towards people that want to be on trend but they are not that “out there”, so most of the products will be the same aesthetic as the other trends but you won’t see as much skin like in the other ones. The products will be “concealing” the skin instead of showing it, but there will be accessories that will go with some outfits to make it seam like if they were showing of skin.
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Inspiration
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Color Palette
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Fabrics and Fibers
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Prints and Patterns
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Trims and Accesories
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Products
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Pasi贸n
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Pasión means passion. This is more of a romantic, lovecentered subtrend with an unusual color palette. Pasión is focused towards the obsession that people have nowadays of finding true love but not wanting to commit. There’s a prominence of transparencies in the products as well as the use of big slits in skirts; this is to reflect how vulnerable we feel and the fear of getting hurt when we are in love.
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Inspiration
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Color Palette
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Fabrics and Fibers
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Prints and Patterns
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Trims and Accesories
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Products
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Astucia
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Astucia, is the hability to overcome a problem. People today are independent and confident enough to know that they can achieve anything if they really want to. Nowadays it’s very common to see people in long distance relationships. This trend is targeted towards the people that believe in love and that have the ability to be far from their artner but still keep the relationship alive because when it comes to love there are no boundaries. In this subtrend you will see products that will give customers a sense of power to overcome anything.
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Inspiration
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Color Palette
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Fabrics and Fibers
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Prints and Patterns
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Trims and Accesories
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Products
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Works Cited Atrevimiento: Inspiration: [Digital image]. (n.d.). Retrieved May 7, 2016, from http://www.vogue.com/fashion-shows/spring-2015-ready-to-wear/ balmain/slideshow/beauty#35 Inspiration 2: [Digital image]. (n.d.). Retrieved May 6, 2016, from http://tatahellmund.tumblr.com The Rape of Proserpina [Digital image]. (n.d.). Retrieved April 24, 2016, from https://upload.wikimedia.org/wikipedia/commons/6/6e/ The_Rape_of_Proserpina_02.jpg [Digital image]. (n.d.). Retrieved May 6, 2016, from http://tatahellmund.tumblr.com Color palette: Colour Play. (n.d.). Retrieved May 6, 2016, from https://www.wgsn.com/colourplay/ Color palette 2: [Digital image]. (n.d.). Retrieved May 7, 2016, from http://visualoptimism.blogspot.com/2016/03/toni-garrn-by-emmatempest-for-lexpress.html Fabrics fibers: [Digital image]. (n.d.). Retrieved May 8, 2016, from https://static1.squarespace.com/static/55f45174e4b0fb5d95b07f39/55f4553ce4b09d46d4848dd7/55f4553ce4b09d46d4848eff/1365169935003/1000w/Sigrid-Agren-20130405-02.jpg Fabrics fibers 2: [Digital image]. (n.d.). Retrieved May 6, 2016, from http://www.moodfabrics.com/dark-aqua-solid-silk-jersey-fs23477. html 74
[Digital image]. (n.d.). Retrieved May 6, 2016, from https://d6lw7to1547c3.cloudfront.net/media/catalog/product/cache/1/image/9df78eab33525d08d6e5fb8d27136e95/310589.jpg [Digital image]. (n.d.). Retrieved May 6, 2016, from https://d6lw7to1547c3.cloudfront.net/media/catalog/product/cache/1/image/9df78eab33525d08d6e5fb8d27136e95/307317.jpg [Digital image]. (n.d.). Retrieved May 6, 2016, from https://s-media-cache-ak0.pinimg.com/736x/e5/c3/94/e5c394d17a22be85b6260268f60e7616.jpg Prints and patterns: [Digital image]. (n.d.). Retrieved May 7, 2016, from http://discountdesignerfabricatschindlers.com/images/Latimer_Alexander_Fabrics_Cotton_Velvet_Fabric_Pattern_Brussels_Color_Navy_Blue_swatch.jpg [Digital image]. (n.d.). Retrieved May 7, 2016, from http://palisauskas.deviantart.com/art/peeling-paint-313286076 [Digital image]. (n.d.). Retrieved May 7, 2016, from http://www. photos-public-domain.com/wp-content/uploads/2014/11/frost-onglass-close-up-texture-colorized-gold.jpg Prints and patterns 2: [Digital image]. (n.d.). Retrieved May 7, 2016, from http://visualoptimism.blogspot.com/2016/03/toni-garrn-byemma-tempest-for-lexpress.html Trims and accessories: [Digital image]. (n.d.). Retrieved May 7, 2016, from http://www.vogue.com/fashion-shows/spring-2016-couture/ atelier-versace/slideshow/beauty#46 75
Trims and accessories 2: [Digital image]. (n.d.). Retrieved May 7, 2016, from http://www.vogue.com/fashion-shows/spring-2011ready-to-wear/prada/slideshow/details#99 [Digital image]. (n.d.). Retrieved May 7, 2016, from http://www. vogue.com/fashion-shows/spring-2014-ready-to-wear/fendi/slideshow/details#104 [Digital image]. (n.d.). Retrieved May 7, 2016, from http://www. vogue.com/fashion-shows/spring-2014-ready-to-wear/christian-dior#details [Digital image]. (n.d.). Retrieved May 7, 2016, from http://www. vogue.com/fashion-shows/spring-2016-couture/atelier-versace/ slideshow/beauty#46 Products: Digital image. N.p., n.d. Web. 25 May 2016. <http:// wzhome.net/i/2016/04/bright-design-home-decoration-4-decorative-home-ideas.jpg>. [Digital image]. (n.d.). Retrieved May 8, 2016, from http://shoproomideas.com/wp-content/uploads/2015/07/Homes-Designer-Orange. JPE2_.jpg Products 2: [Digital image]. (n.d.). Retrieved May 8, 2016, from http://studiomunge.com Malicia: Inspiration: [Digital image]. (n.d.). Retrieved May 8, 2016, from http://www.lebook.com/creative/cr-fashion-book-trip-tease-editorial-2016 Inspiration 2: [Digital image]. (n.d.). Retrieved May 8, 2016, from http://theleoisallinthemind.tumblr.com 76
[Digital image]. (n.d.). Retrieved May 8, 2016, from http://theleoisallinthemind.tumblr.com [Digital image]. (n.d.). Retrieved May 8, 2016, from http://theleoisallinthemind.tumblr.com Color palette: Colour Play. (n.d.). Retrieved May 6, 2016, from https://www.wgsn.com/colourplay/ Color palette 2: [Digital image]. (n.d.). Retrieved May 8, 2016, from http://visualoptimism.blogspot.com/2016/02/rhapsody-in-blue-kasia-struss-by-hong.html Fabrics fibers: [Digital image]. (n.d.). Retrieved May 8, 2016, from http://visualoptimism.blogspot.com/2016/03/het-lan-van-debloomed-anine-van-velzen.html Fabrics fibers 2: [Digital image]. (n.d.). Retrieved May 8, 2016, from http://www.moodfabrics.com/winter-wheat-china-silk-habotaipv2000-105.html [Digital image]. (n.d.). Retrieved May 8, 2016, from http://www. moodfabrics.com/famous-ny-designer-dream-blue-heavy-weightcotton-twill-304696.html [Digital image]. (n.d.). Retrieved May 8, 2016, from http://www. moodfabrics.com/red-textured-silk-chiffon-fs23668.html [Digital image]. (n.d.). Retrieved May 8, 2016, from http://www. moodfabrics.com/black-floral-corded-lace-309939.html Prints and patterns: [Digital image]. (n.d.). Retrieved May 8, 2016, from http://www.vogue.com/fashion-shows/spring-2013-ready-towear/jean-paul-gaultier/slideshow/details#31 77
Prints and patterns 2: [Digital image]. (n.d.). Retrieved May 8, 2016, from http://theleoisallinthemind.tumblr.com [Digital image]. (n.d.). Retrieved May 8, 2016, from http://theleoisallinthemind.tumblr.com [Digital image]. (n.d.). Retrieved May 8, 2016, from http://theleoisallinthemind.tumblr.com Trims and accessories: [Digital image]. (n.d.). Retrieved May 8, 2016, from http://www.vogue.com/fashion-shows/spring-2013-ready-towear/jean-paul-gaultier/slideshow/details#31 Trims and accessories 2: [Digital image]. (n.d.). Retrieved May 8, 2016, from http://cargocollective.com/tatahellmund/zuly [Digital image]. (n.d.). Retrieved May 8, 2016, from http://cargocollective.com/tatahellmund/edmary [Digital image]. (n.d.). Retrieved May 8, 2016, from http://www. vogue.com/fashion-shows/spring-2015-ready-to-wear/balmain/ slideshow/beauty#71 Products: [Digital image]. (n.d.). Retrieved May 8, 2016, from http:// studiomunge.com Products 2: [Digital image]. (n.d.). Retrieved May 8, 2016, from http://www.allitemsloaded.com/item/2014-07/94/a-visit-to-casamollino#.Vy6vlc4SA7o [Digital image]. (n.d.). Retrieved May 8, 2016, from http://studiomunge.com
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Disimulo: Inspiration: [Digital image]. (n.d.). Retrieved May 8, 2016, from http://visualoptimism.blogspot.com/2016/03/secret-hideaway-carolyn-murphy-by.html Inspiration 2: [Digital image]. (n.d.). Retrieved May 8, 2016, from http://theleoisallinthemind.tumblr.com [Digital image]. (n.d.). Retrieved May 8, 2016, from http://theleoisallinthemind.tumblr.com [Digital image]. (n.d.). Retrieved May 8, 2016, from http://theleoisallinthemind.tumblr.com Color palette: Colour Play. (n.d.). Retrieved May 6, 2016, from https://www.wgsn.com/colourplay/ Color palette 2: [Digital image]. (n.d.). Retrieved May 8, 2016, from http://theleoisallinthemind.tumblr.com Fabrics fibers: [Digital image]. (n.d.). Retrieved May 8, 2016, from http://fashioneditorials.com/2016/03/18/harpers-bazaar-spain-april2016-bella-hadid-by-guy-aroch/ Fabrics fibers 2: [Digital image]. (n.d.). Retrieved May 8, 2016, from http://www.moodfabrics.com/bleached-sand-medium-weight-linen-310665.html [Digital image]. (n.d.). Retrieved May 8, 2016, from http://www. moodfabrics.com/silver-gray-blended-rayon-woven-307923.html [Digital image]. (n.d.). Retrieved May 8, 2016, from http://www. moodfabrics.com/blush-china-silk-habotai-pv2000-110.html [Digital image]. (n.d.). Retrieved May 8, 2016, from http://www. moodfabrics.com/tan-medium-weight-linen-310666.html 79
Prints and patterns: [Digital image]. (n.d.). Retrieved May 8, 2016, from http://visualoptimism.blogspot.com/2016/04/twilight-of-goddesses-daphne-groeneveld.html Prints and patterns 2: [Digital image]. (n.d.). Retrieved May 8, 2016, from http://theleoisallinthemind.tumblr.com [Digital image]. (n.d.). Retrieved May 8, 2016, from http://theleoisallinthemind.tumblr.com [Digital image]. (n.d.). Retrieved May 8, 2016, from http://theleoisallinthemind.tumblr.com Trims and accessories: [Digital image]. (n.d.). Retrieved May 8, 2016, from http://www.vogue.com/fashion-shows/spring-2011-ready-towear/proenza-schouler/slideshow/details#9 [Digital image]. (n.d.). Retrieved May 8, 2016, from http://www. vogue.com/fashion-shows/fall-2016-ready-to-wear/balmain/slideshow/details#92 [Digital image]. (n.d.). Retrieved May 8, 2016, from http://www. vogue.com/fashion-shows/fall-2016-ready-to-wear/balmain/slideshow/details#99 [Digital image]. (n.d.). Retrieved May 8, 2016, from http://www. vogue.com/fashion-shows/fall-2016-ready-to-wear/valentino/slideshow/details#183 Trims and accessories 2: [Digital image]. (n.d.). Retrieved May 8, 2016, from http://cargocollective.com/tatahellmund/zuly Products: [Digital image]. (n.d.). Retrieved May 13, 2016, from http://studiomunge.com/residences/one-bedford-at-bloor-2/ 80
Products 2: [Digital image]. (n.d.). Retrieved May 8, 2016, from https://www. google.com/imgres?imgurl=http%3A%2F%2Fwww.qonser. com%2F2%2Fmodern-grey-living-room-design-ideas-decoration-interior-grey-interior-house-paint-gm-light-grey-interior-paint-interior-picture-grey-interior-paint-painting-ideas-for-living-room. jpg&imgrefurl=http%3A%2F%2Fwww.qonser.com%2Fcd%2F42483%2Fmodern-grey-living%2F42457%2F&docid=eBvHQFTTKi_ApM&tbnid=3nygq9s5XKr4RM%3A&w=5000&h=3336&client=safari&bih=748&biw=1101&ved=0ahUKEwin57PA78vMAhUG7CYKHfSVCGQQMwhOKCEwIQ&iact=mrc&uact=8 [Digital image]. (n.d.). Retrieved May 8, 2016, from http://www. egetrom.no/wp-content/uploads/Skjermbilde-2015-02-06-kl.15.30.43-e1423233666162.png Pasion: Inspiration: [Digital image]. (n.d.). Retrieved May 14, 2016, from http://visualoptimism.blogspot.com/2015/12/where-wild-rosesgrow-greta-varlese-by.html Inspiration 2: [Digital image]. (n.d.). Retrieved May 14, 2016, from http://www.numero.com/fr/mode/serie-mode-txema-yeste-hayett-mcCarthy-numero-amour [Digital image]. (n.d.). Retrieved May 13, 2016, from https://s-mediacache-ak0.pinimg.com/736x/a3/2a/8f/a32a8f7a59a6e63cfdbeeeb01c40950e.jpg [Digital image]. (n.d.). Retrieved May 13, 2016, from http://theleoisallinthemind.tumblr.com Color palette: Colour Play. (n.d.). Retrieved May 6, 2016, from https://www.wgsn.com/colourplay/ 81
Color palette 2: [Digital image]. (n.d.). Retrieved May 14, 2016, from http://visualoptimism.blogspot.com/2015/12/where-wild-rosesgrow-greta-varlese-by.html Fabrics fibers: [Digital image]. (n.d.). Retrieved May 14, 2016, from http://visualoptimism.blogspot.com/2015/12/where-wild-rosesgrow-greta-varlese-by.html Fabrics fibers 2: [Digital image]. (n.d.). Retrieved May 13, 2016, from http://www.moodfabrics.com/vanilla-custard-silk-wool-pv9900-s5. html [Digital image]. (n.d.). Retrieved May 13, 2016, from http://www. moodfabrics.com/morning-mist-silk-crinkled-chiffon-pv5100-143. html [Digital image]. (n.d.). Retrieved May 13, 2016, from http://www. moodfabrics.com/mahogany-china-silk-habotai-pv2000-174.html [Digital image]. (n.d.). Retrieved May 13, 2016, from http://www. moodfabrics.com/rhododendron-brilliant-colors-poly-satin-304273. html Prints and patterns: [Digital image]. (n.d.). Retrieved May 13, 2016, from http://theleoisallinthemind.tumblr.com [Digital image]. (n.d.). Retrieved May 14, 2016, from https://www. martinbaileyphotography.com/wp-content/uploads/2013/09/MBP_ Iceland_20130902_07091.jpg [Digital image]. (n.d.). Retrieved May 14, 2016, from http://www. milkdecoration.com/des-murs-en-bois/.
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Prints and patterns 2: [Digital image]. (n.d.). Retrieved May 14, 2016, from http://visualoptimism.blogspot.com/2015/12/where-wild-roses-grow-greta-varlese-by.html Trims and accessories: [Digital image]. (n.d.). Retrieved May 14, 2016, from http://www.vogue.com/fashion-shows/spring-2011ready-to-wear/marc-jacobs Trims and accessories 2: [Digital image]. (n.d.). Retrieved May 14, 2016, from http://riimorvay.tumblr.com [Digital image]. (n.d.). Retrieved May 14, 2016, from http://riimorvay. tumblr.com [Digital image]. (n.d.). Retrieved May 14, 2016, from http://www. vogue.com/fashion-shows/spring-2016-ready-to-wear/oscar-de-larenta/slideshow/details#89 [Digital image]. (n.d.). Retrieved May 25, 2016, from http://www. vogue.com/fashion-shows/spring-2016-ready-to-wear/alexander-mcqueen/slideshow/details#108 Products: [Digital image]. (n.d.). Retrieved May 13, 2016, from http://studiomunge.com/residences/one-bedford-at-bloor-2/ Products 2: [Digital image]. (n.d.). Retrieved May 13, 2016, from http://studiomunge.com/residences/one-bedford-at-bloor-2/ [Digital image]. (n.d.). Retrieved May 13, 2016, from http://studiomunge.com/residences/one-bedford-at-bloor-2/ [Digital image]. (n.d.). Retrieved May 13, 2016, from http://studiomunge.com/residences/one-bedford-at-bloor-2/
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Agilidad: Inspiration: [Digital image]. (n.d.). Retrieved May 14, 2016, from http://visualoptimism.blogspot.com/2016/01/so-cool-marjan-jonkman-by-slve-sundsb.html Inspiration 2: [Digital image]. (n.d.). Retrieved May 13, 2016, from http://theleoisallinthemind.tumblr.com [Digital image]. (n.d.). Retrieved May 13, 2016, from http://theleoisallinthemind.tumblr.com [Digital image]. (n.d.). Retrieved May 13, 2016, from http://theleoisallinthemind.tumblr.com Color palette: Colour Play. (n.d.). Retrieved May 6, 2016, from https://www.wgsn.com/colourplay/ Color palette 2: [Digital image]. (n.d.). Retrieved May 14, 2016, from http://riimorvay.tumblr.com Fabrics fibers: [Digital image]. (n.d.). Retrieved May 14, 2016, from http://visualoptimism.blogspot.com/2015/12/bright-nights-lumagrothe-by-zoey.html Fabrics fibers 2: [Digital image]. (n.d.). Retrieved May 14, 2016, from http://www.moodfabrics.com/ralph-lauren-marzipan-tan-silk-chiffon-304783.html [Digital image]. (n.d.). Retrieved May 14, 2016, from http://www. moodfabrics.com/rapture-rose-silk-double-georgette-pv6000-117. html [Digital image]. (n.d.). Retrieved May 14, 2016, from http://www. moodfabrics.com/deep-teal-stretch-silk-charmeuse-pv1500-198. html 84
[Digital image]. (n.d.). Retrieved May 14, 2016, from http://www. moodfabrics.com/maroon-silk-wide-chiffon-pv5012-172.html Prints and patterns: [Digital image]. (n.d.). Retrieved May 14, 2016, from http://imgur.com/IPDKMcp [Digital image]. (n.d.). Retrieved May 13, 2016, from http://theleoisallinthemind.tumblr.com Prints and patterns 2: [Digital image]. (n.d.). Retrieved May 14, 2016, from http://visualoptimism.blogspot.com/2015/12/bright-nights-luma-grothe-by-zoey.html Trims and accessories: [Digital image]. (n.d.). Retrieved May 14, 2016, from http://www.vogue.com/fashion-shows/fall-2014-readyto-wear/elie-saab/slideshow/collection Trims and accessories 2: [Digital image]. (n.d.). Retrieved from http://www.vogue.com/fashion-shows/spring-2016-ready-to-wear/ louis-vuitton/slideshow/details#71 [Digital image]. (n.d.). Retrieved May 14, 2016, from http://www. vogue.com/fashion-shows/spring-2010-ready-to-wear/versace#details Products: [Digital image]. (n.d.). Retrieved May 25, 2016, from http://cdn.home-designing.com/wp-content/uploads/2012/04/ Neutral-guest-room-decor.jpeg [Digital image]. (n.d.). Retrieved May 13, 2016, from http://studiomunge.com/residences/one-bedford-at-bloor-2/ Products 2: [Digital image]. (n.d.). Retrieved May 14, 2016, from http://riimorvay.tumblr.com 85
[Digital image]. (n.d.). Retrieved May 14, 2016, from http:// homeoidal.pro/wp-content/uploads/2016/02/living-room-interior-contemporary-small-living-room-design-with-elegant-whiteleatherette-sectional-sofa-features-track-arm-and-overstuffed-seatcushion-plus-semi-attached-backrest-also-low-profiles.jpg
Pantone References: Atrevimiento:
Malicia
Disimulo
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Pasi贸n
Astucia
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Patricia Machado FASH 419 Professor Kevin Knaus