PRODUCT
Projectplan by
BRIDGES
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Index Corporate identity Waterschap Brabantse Delta Assignment Individual Anlysis Schedule Cooporation agreement Sources
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Introduction During the Special Week students of Fontys Academy for Creative Industries are given the chance to create a strategic advise for an organization as a consultancy company, using creative thinking and profound analysis. Each company will deliver a debriefing, project proposal, individual analyses based on communication and marketing models and the final idea, presented during an international meeting. In this project proposal our consultancy company Bridges, the organization Waterschap Brabantse Delta and the assignment will be explained. It also shows all of the activities, deadlines and restrictions.
Corporate identity
Bridges Bridges is a consultancy company set up by four students from different studies at the Fontys Academy for Creative Industries in Tilburg. We create ‘bridges’ to everyday problems in a modern and refreshing way. We strongly believe in our three main core values; Driven, Dynamic and Connection. Driven, because we strive for the best possible outcome of our ideas and final product. Dynamic, because we have lots of ideas and tons of energy to finish each task. Connection, because of the bridge we make between a problem and a solution. The goal is to work as close and personal as possible with our clients, because this is how we can create the best possible results. We are a start-up company with a dedicated team; we promise the personal attention we believe that everyone is entitled to. Our company logo consists out of two colors, blue and white. Blue stands for our trustworthy team and white for awakening openness and creativity. The font we use will be Cambria because it is easy to read and clear. The members of Bridges are specialists in the field of communication and commercial economics. The team captain communicates with the client and the mentor of school. This person also participates actively with the other team members to come up with a strategy for the case of Waterschap Brabantse Delta.
BRIDGES COMMUNICATION SOLUTIONS
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Waterschap Brabantse Delta Waterschap Brabantse Delta is one of the 26 water boards in the Netherlands. It is situated in the western part of the province Noord-Brabant. They are responsible for the following region: From the line Waalwijk/ Baarle-Nassau and south of the Holland’s Diep, Amer and Bergsche Maas to the coast near Bergen op Zoom. This region has 800.000 residents. The Waterschap Brabantse Delta manages 568 kilometres of dikes and quays, 17 locks, 227 water-pumping stations, 8.115 kilometres of existing ditches, streams and rivers and 1.752 dams. Waterschap Brabantse Delta uses a method that includes sustainability, innovation, climate control, cooperation and cost control. These are elements that always go together. It is important that there is a balance within their interests. The company is a governmental organization that is in charge to keep water clean and organises the quantity of water in rivers, canals and ditches. The Waterschappen Brabantse Delta makes sure that there is not too much, but also not too little water. They take care of the safety of dikes and quays and also guard the quality of the surface water.
Vision Waterschap Brabantse Delta stands for an efficient implementation, now and in the future, of the key tasks: dry feet and sufficient and clean water. The company contributes to safe living, working and enjoying water in Central and West Brabant. Sustainability, innovation, climate resilience, collaboration and cost go hand in hand in their method of work. Finding the balance between the interests of society, environment and economy is key. The Waterschap Brabantse Delta knows what’s going on in society and works with residents, farmers, governments, businesses, educational institutions, owners and other nature organizations. It is important that everyone is aware what living with near and with water means.
Their employees perform their duties efficiently and effectively, while developing themselves and their talents and being flexible. They are also prepared for the future by constantly searching for innovative solutions for water purification and management at the lowest possible cost.
Mission Waterschap Brabantse Delta wants to be the water board that will integrally ensures sufficient good quality surface water and flood safety. In the realization of this mission people play a central role.
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Assignment The Waterschap Brabantse Delta wants to discover new ways for their marketing and make people aware of their tasks for the inhabitants of their region. We are going to give our professional advice and suggestions of how our client can communicate their activities to their target group. We will focus on the expediency, efficiency and financial responsibility that Waterschap Brabantse Delta has. Since the Waterschap Brabantse Delta is the eldest democratic organization in the Netherlands, they have a very traditional way of communicating and reaching their target group. As a contemporary consultancy company we will give strategic advice that will make them fit the current way of marketing.
Individual analysis
To come up with a strategy for the case of Waterschap Brabantse Delta we first need to do research for information of the current situation. Every team member will individually choose a marketing and communication model or tool to research and reflect it on the current situation of Waterschap Brabantse Delta. The marketing and communication models/tools that we have chosen are: • • • •
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Empathy map – Joycelin van Duinen Porter five forces model – Patrick Bartels S.W.O.T. – Wesly van de Rijdt Value proposition canvas – Eva Koppelman
Schedule Week 6 • Kick-off 06-02-2017 13:15 • Contact with client or briefing • Grouping
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Contact with group members
Week 7 • Hand in Product A and B – digital and hardcopy
Week 8 - Physical Special Week Monday Kick off check in Present Product B – hard copy Stand-up with coach
Tuesday Check in Resit Product B Stand-up with coach
13-02-2017 00:00
09:00-17:00 20-02-2017 09:00
21-02-2017 09:00 21-02-2017 13:00
Wednesday Check in 22-02-2017 09:00 Stand-up with coach
Thursday Check in 23-02-2017 09:00 Hand in Product C - hardcopy and digital 13:00 Hand in Team Evaluation 16:00
Friday Hand in presentation – digital Presentation and check out
24-02-2017 12:00 13:00
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Resources Fontys (2017), 20170205 Special Weeks_Assignment_Sem2_P3. Obtained at 11-02-2017. Retrieved from https://connect.fontys.nl/instituten/aci/studies/praktijkweken/specialweeks/_ layouts/15/WopiFrame.aspx?sourcedoc=/instituten/aci/studies/praktijkweken/specialweeks/Documents/Special%20Weeks%203/20170205%20Special%20Weeks_Assignment_ Sem2_P3.pdf&action=default Waterschap Brabantse Delta (2017), Waterschap Brabantse Delta is one of the 26 waterschappen in the Netherlands. Obtained at 11-02-2017. Retrieved from https://connect.fontys.nl/instituten/aci/studies/praktijkweken/specialweeks/_ layouts/15/WopiFrame.aspx?sourcedoc=/instituten/aci/studies/praktijkweken/specialweeks/Documents/Special%20Weeks%203/20170202%20Waterschap%20Brabantse%20 Delta%20is%20one%20of%20the%2026%20waterschappen%20in%20the%20Netherlands. pdf&action=default
“We create ‘bridges’ to everyday problems in a modern and refreshing way.”