With the addition of this latest brand we are attempting to favour a greater visibility of the enogastronomic range on the island, which is already making headway in the promotion of local Gran Canarian products. Considering the island’s particularities, we are talking about a destination with a wide range of varieties of landscapes, land and products, oscilating between the coast, the hills and the summit. These territories all have their own unique heritage and social and cultural features, which are in turn reflected in their cuisine, and alongside the Canaries’ characteristic orography and subtropical climate, they provide a wide diversity of contrasts and flavours, hard to fully understand given this is such a small territory. To this end, with the Tasting Gran Canaria brand we are trying to: · Generate events and experiences around an innovative tourist product. · Create added value to tourists’ visit to Gran Canaria and its resources. · Position ourselves as a gastronomic tourist destination. · Create an associated image of quality. · Diversify our tourist offer by interacting with the primary sector. · Expand the supply and demand in tourist services. · Create employment and regenerate the economies of rural areas. · Put a stop to the abandonment of farming and rural areas. · Connect up the natural and cultural heritage of the island, by increasing the tourist potential of our natural and cultural resources.
Tasting Gran Canaria
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