CORPORATE IDENTITY MANUAL
CORPORATE IDENTITY MANUAL 2018 V.1
CONTENT PREFACE
1
THE APPLICATIONS
How to use these guidelines
1
Stationery Set
13
Powerpoint Presentation
17
Website
19 21
THE CORPORATE IDENTITY 1.0 The Logo
3
Uniform
2.0 Logo Versions
5
GAS STATION BRANDING
3.0 Logo Exclusion Space
6
Station Signage
23
4.0 Logo Minimum Size
6
Marketing Unipole
26
5.0 Logo Variations
7
Gasoline Station Canopy
27
6.0 Logo Misuse
8
Pump Island
29
7.0 Backgrounds
9
Tanker
32
8.0 Color Palette
10
Automotive Services
33
9.0 Typography
11
Supermarket
35
Marketing Banners/Posters
37
PREFACE
HOW TO USE THESE GUIDELINES
The NABA logo expresses the character and nature of
This is a comprehensive set of design guidelines,
the institution through its emblem, color palette, and
with the purpose of providing information in order
typography.
to create and implement the visual representation of the organization across its various communication
This corporate identity program will help NABA
platforms.
to build a unique, effective, and respected image in the Kingdom. It defines standards for the correct
The guidelines cover two main areas:
use of the company logo, which is a means of
• The first part deals with the core elements of the
maintaining professional consistency of all corporate
identity including the logo, color palette and
communications.
typography. It includes some examples of how NOT to use the logo.
This corporate identity has been designed to reflect the qualities, functions and services of the institution. As
• The second part takes these elements and shows you
NABA continues to strengthen its identity awareness,
how to apply them to a wide range of applications
consistent application of the identity is crucial in
ranging from stationery to other printed collateral.
maintaining the appropriate image.
1
NABA
THE CORPORATE IDENTITY
THE CORPORATE IDENTITY
1.0  THE LOGO The logo was technically constructed to provide a strong and effective brand. Colors were carefully chosen to provide a fresh and modern look and feel.
English text = x7.5 OLD (Dull Color)
3
NABA
NEW (Fresh)
Logo Icon = x5 1
2
3
4
Arabic text = x7.5 5
Logo Icon = x5 1
2
English text = x5
3
4
5
Arabic text = x5
CORPORATE IDENTITY MANUAL
4
THE CORPORATE IDENTITY
2.0 LOGO VERSIONS The logos are to be used in its original layout. Vertical and horizontal options are available. Note:
STANDALONE LOGO
Always use the APPROVED MASTER ARTWORK on file.
can be used whenever the need arises as
THE LOGO SHOULD NEVER BE RECREATED.
part of the design to enhance creativity
- VERTICAL LOGO LAYOUT -
5
NABA
- HORIZONTAL LOGO LAYOUT -
3.0 LOGO EXCLUSION SPACE
4.0 LOGO MINIMUM SIZE
To maintain the logo’s integrity, and to make sure that the
It is critical not to reduce the logo’s size to smaller dimensions than the
logo stands out, an empty exclusion space should always
ones mentioned in this guide. Resizing the logo to a smaller size than that
surround the logo.
set by the guidelines may risk the clarity of the emblem and the readability of the typeface.
A space equivalent to or larger than the exclusion space shown in this guide should be available whenever the logo is used in any application. 15 mm
20 mm
(width)
(width)
= 2/5 width of logo icon
= 2/5 width of logo icon
CORPORATE IDENTITY MANUAL
6
THE CORPORATE IDENTITY
5.0 LOGO VARIATIONS
7
NABA
4.1 FULL COLOR POSITIVE VERSION
4.2 SINGLE COLOR POSITIVE VERSION (BLACK)
4.3 SINGLE COLOR NEGATIVE VERSION (WHITE)
This primary version should be used
When there is no option for the logo to be
Only when necessary, the logo is printed
whenever possible, against a white
printed in full color, it can be printed in its
in reverse white. (for more details, see
background.
black color version.
6.0 Backgrounds)
6.0  LOGO MISUSE Misuse of the logo can easily occur. The logo must maintain its original shape and proportions as shown in Section 1.0 of this manual. Seen here are a number of examples of logo misuse.
DO NOT DISTORT THE LOGO
DO NOT ROTATE THE LOGO
DO NOT ALTER THE COLORS
DO NOT PLACE THE LOGO ON A BACKGROUND WITH LITTLE CONTRAST
CORPORATE IDENTITY MANUAL
8
THE CORPORATE IDENTITY
7.0 BACKGROUNDS
9
NABA
The logo can be placed on solid color backgrounds, such as its own corporate colors or their
Though it is not advisable to place the logo on dark
derivatives. When the logo is applied over a light background, all of the logo elements must
backgrounds, but if the need arises, the logo can be
have sufficient contrast with the background to be clearly visible.
used in its negative version (solid white).
8.0 COLOR PALETTE 7.1 PRIMARY COLOR PALETTE
7.2 SECONDARY COLOR PALETTE
This pallette reflects the brand identity
Use this palette when additional colors are required for applications such
of the company which composes the
as brochures and other collaterals, or for color coding. Tints of these colors
company logo.
may also be used to provide a wider range of choices.
APPLE GREEN
C : 60 M : 0 Y : 100 K : 0
BEIGE
C : 0 M : 3 Y : 3 K : 10
CHROME YELLOW
C : 0 M : 30 Y : 100 K : 0
GREEN
C : 100 M : 0 Y : 100 K : 0
CYAN
C : 100 M : 0 Y : 0 K : 0
ORANGE
C : 0 M : 80 Y : 100 K : 0
TORQUOISE
C : 0 M : 85 Y : 45 K : 0
DARK BLUE
C : 90 M : 75 Y : 40 K : 30
RED VIOLET
C : 50 M : 100 Y : 15 K : 10
BLUE VIOLET
C : 80 M : 100 Y : 0 K : 20
CORPORATE IDENTITY MANUAL
10
THE CORPORATE IDENTITY
9.0 TYPOGRAPHY (FONTS) • ENGLISH TYPEFACE MYRIAD PRO and MONTSERRAT are the official fonts to be used as the English Corporate typeface.
MYRIAD PRO (BOLD)
A B C DE FGHI J K LM NOP QRSTUV WX YZ ab cd efghij k lm nop qrstu v wx yz 1 2 3 4 5 6 7 8 9 0 !@# $ %^&* ( ) MYRIAD PRO (Regular)
A B CD EF GHI JK L M N OPQ RSTUV WX YZ a bcdefgh i jk l mn o pq r st uv wx yz 1234567890 ! @ #$%^&*() MONTSERRAT (BOLD)
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghhijklmnopqrstuvwxyz 1234567890 !@#$^%&* MONTSERRAT (LIGHT)
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 !@#$%^&*() 11
NABA
ARABIC TYPEFACE • THE MIX ARABIC and GE SS TWO are the official fonts to be used as the Arabic Corporate typeface.
THE MIX ARABIC (BOLD)
أبتجحخدذرزسشصضطظعغفقلمنهوي )(*&^%$#@! 0 9 8 7 6 5 4 3 2 1 THE MIX ARABIC (PLAIN)
أبتجحخدذرزسشصضطظعغفقلمنهوي )(*&^%$#@! 0 9 8 7 6 5 4 3 2 1 GE SS TWO (BOLD)
أبتجحخدذرزسشصضطظعغفقلمنهوي )(*&^%$#@! 0 9 8 7 6 5 4 3 2 1 GE SS TWO (MEDIUM)
أبتجحخدذرزسشصضطظعغفقلمنهوي )(*&^%$#@! 0 9 8 7 6 5 4 3 2 1 GE SS TWO (LIGHT)
أبتجحخدذرزسشصضطظعغفقلمنهوي )(*&^%$#@! 0 9 8 7 6 5 4 3 2 1
THE APPLICATIONS
THE APPLICATIONS
STATIONERY SET The stationery is made up of a number of applications and
BUSINESS CARD
is usually maintained through a number of guidelines listed
BC ( 90 x 55 mm )
hereon.
Mohammad Abdullah CEO, Board of Directors M: +966 504 225 855 T: +966 11 293 2100 | F: +966 11 293 3210 P.O. Box 12345 Riyadh 678910 KSA info@nabapetrol.com.sa
www.nabapetrol.com.sa
13
NABA
LETTERHEAD A4 (297 x 210 mm )
Dear Mr. Mohammed,
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Warm regards, Abdullah Mohammad
P.O. Box 12345 Riyadh 678910 KSA | T: +966 11 293 2100 | F: +966 11 293 3210 | info@nabapetrol.com.sa
www.nabapetrol.com.sa
CORPORATE IDENTITY MANUAL
14
THE APPLICATIONS
STATIONERY SET ENVELOPE DL (220 x 110 mm )
P.O. Box 12345 Riyadh 678910 KSA | T: +966 11 293 2100 | F: +966 11 293 3210 | info@nabapetrol.com.sa
www.nabapetrol.com.sa
* Please use the (provided) actual size
15
NABA
STATIONERY SET SAMPLE MOCK-UP
CORPORATE IDENTITY MANUAL
16
THE APPLICATIONS
POWERPOINT PRESENTATION
Cover Title Goes Here
•
Quiu multore sterit, sidemo et publicum eorei
TITLE GOES HERE
•
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•
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•
Opionerum essinu culvideatque pra condam temunt,
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•
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•
Decta serites ceressinit; cat videfaut viverferei cortem,
•
Nondefa ciesternius crunultum dictumenit, Quam hui praccis talerit.
•
Caetietimaio rurenatrio, nonsimei te etra is, sus condum noverisquem aut
•
Obsen terevirterte imus bon tam in deris, quem talisum
ABOUT US
CONTENTS
Info@naba.com.sa www.naba.com.sa
Info@naba.com.sa www.naba.com.sa
17
NABA
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Info@naba.com.sa www.naba.com.sa
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Info@naba.com.sa www.naba.com.sa
Divider Title Goes Here
Thank You
Info@naba.com.sa www.naba.com.sa
Info@naba.com.sa www.naba.com.sa
CORPORATE IDENTITY MANUAL
18
THE APPLICATIONS
WEBSITE HOMEPAGE
19
NABA
CORPORATE IDENTITY MANUAL
20
THE APPLICATIONS
UNIFORM MANAGEMENT TEAM
NAME BADGE
Ahmad Shreef Forecourt Manager
NECK TIE
21
NABA
MANAGER
MANAGER
• Traditional thobe • Name badge
• • • •
Light Colored Long Sleeve Polo Name badge Silk patterned tie Black/Dark trousers
SERVICE TEAM
SERVICE ATTENDANT
AUTO SERVICE MECHANIC
• • •
• Green Overall – Embroidered marque • Green cap – Embroidered marque • Safety Shoes
Green polo shirt – Graphic patterned applied – Embroidered marque Green cap – Embroidered marque Black/Dark trousers
CORPORATE IDENTITY MANUAL
22
THE APPLICATIONS
GAS STATION BRANDING
PRIMARY SIGNAGE (ENTRANCE)
مطعم
LEFT SIDE
مسجد
مسجد
سيارات
سيارات
موتيل
موتيل
FRONT
TOP
23
NABA
مطعم
RIGHT SIDE
NIGHT TIME VIEW
SECONDARY SIGNAGE (DIRECTIONAL SIGNS) Secondary Signage Directional signs
ال بكم ً مرح
ال بكم ً مرح
Welcome Welcome
Welcome
NIGHT TIME VIEW
Nigth time study
ال بكم ً مرح
المدخل
خروج
مواقف
ديزل
ممنوع الدخول
فندق
ال بكم Welcome ً مرح
المدخل Entrance
خروج Exit
مواقف Parking
ديزل Diesel
الدخول ممنوع No Entrance
فندق Hotel
Welcome
Entrance
Exit
Parking
Diesel
No Entrance
Hotel
Directional and information sign options
Directional and information sign options
CORPORATE IDENTITY MANUAL
24
THE APPLICATIONS
GAS STATION BRANDING
SECONDARY SIGNAGE (TOILET & MOSQUE)
دورات المياة TOILET
مغلق للصالة
25
NABA
الرجال
نساء
MEN
WOMEN
المسجد MOSQUE
مغلق لتفريغ الوقود
MARKETING UNIPOLE
Free oil with service
Family food Great value
Business Plus Special room rates available for business customers
auto
supermarket
hotel
CORPORATE IDENTITY MANUAL
26
THE APPLICATIONS
GASOLINE STATION CANOPY
FRONT ELEVATION
Canopy logotype
Canopy logotype applied to canopy edge
27
NABA
GAS STATION BRANDING
SIDE ELEVATION
Canopy type
CORPORATE IDENTITY MANUAL
28
THE APPLICATIONS
GAS STATION BRANDING
PUMP ISLAND PUMP DISPENSERS
Vinyl graphics applied to a apple green dispenser
91 | 95 DISPENSER
29
NABA
Vinyl graphics applied to a yellow dispenser
DIESEL DISPENSER
PUMP DISPENSERS
Vinyl graphics applied to a black dispenser
Vinyl graphics applied to a yellow dispenser
DIESEL DISPENSER
KEROSENE DISPENSER
CORPORATE IDENTITY MANUAL
30
THE APPLICATIONS
GAS STATION BRANDING
PUMP ISLAND (OVERVIEW)
FRONT ELEVATION
SIDE ELEVATION
Business Plus Special room rates available for business customers
Buy one get one free
hotel
Branded dispenser Facility unit
31
NABA
Changeable promotional poster graphic applied as a vinyl decal
Panel attached to the front of the column with a changeable promotional graphic applied as a vinyl decal
Free oil with service
auto
TANKER 30%
10%
RIGHT SIDE 80%
50%
Flammable Sign should be installed in both sides of the tanker
70%
cm
25
25
cm
420%
30%
10%
LEFT SIDE
80%
70%
50%
420%
Material: 3M reflective sheeting
Hazards Material Info. Material: 3M reflective sheeting 100 cm وجزر متهيد
Substance Name
FRONT AND BACK
وجزر متهيد
Diesel U.N. Numbers وجزر متهيد
Substance Name
وجزر متهيد
Diesel U.N. Numbers
1202
عن,العاصمة حيث بل
رئيس العاملي وبالرغم حتى
HAZCHEM
3Z
Z
-
-
عن,العاصمة حيث بل
60 cm
لكل مكثّفة الهجوم, مدن هو أمّا وباءت الشمل.لليابان السيطرة . أي ومل عملية الثالث.٣٠
3
1202
رئيس العاملي وبالرغم حتى
HAZCHEM
3Z
لكل مكثّفة الهجوم, مدن هو أمّا وباءت الشمل.لليابان السيطرة . أي ومل عملية الثالث.٣٠
3
Z
-
CORPORATE IDENTITY MANUAL
32
THE APPLICATIONS
GAS STATION BRANDING
AUTOMOTIVE SERVICES
SMALL VEHICLES STATION
Auto Repair
Car Wash
Change Oil
Free Oil with service
auto
FRONT ELEVATION marketing/promotional graphic panels mounted to the wall, graphics applied as a vinyl decal
Big Cars
Bay header signage with rear illuminated acrylic letters
السيارات الكبرية
main identity signage panel with rear illuminated acrylic letters SIDE ELEVATION
33
NABA
Tire Shop
BIG VEHICLES STATION
Change Oil
Business Plus
Family treat Great value
Special room rates available for business customers
hotel
supermarket
Tire Shop
Free Oil with service
auto
FRONT ELEVATION marketing/promotional graphic panels mounted to the wall, graphics applied as a vinyl decal
Bay header signage with rear illuminated acrylic letters
SIDE ELEVATION
CORPORATE IDENTITY MANUAL
34
THE APPLICATIONS
GAS STATION BRANDING
SUPERMARKET
Cedar Tree supermarket
Naba Cedar Tree supermarket signage panel with rear illuminated acrylic letters
Naba Cedar Tree graphic Tag line and strapline applied to the glazing as a vinyl decal
35
NABA
marketing/promotional graphic panels mounted to the beam wall, graphics applied as a vinyl decal
UNIFORM PLASTIC BAG
SERVICE ATTENDANT • • •
Apple green polo shirt – Graphic patterned applied – Embroidered marque Apple green cap – Embroidered marque Black/Dark trousers
CORPORATE IDENTITY MANUAL
36
THE APPLICATIONS
GAS STATION BRANDING
MARKETING POSTERS
Free Oil with service
Family treat Great value
auto
37
NABA
supermarket
Business Plus Special room rates available for business customers
hotel
MARKETING BANNERS
Free Oil with service
Family treat Great value
Tasty meal deals
Everyday value
Refreshment
on the go
Tasty meal deal
auto
supermarket
CORPORATE IDENTITY MANUAL
38
While no guidelines can cover every possible contingency, this will provide the framework on which to build a living identity which should be able to evolve over time. The guidelines indicated in this corporate manual should be flexible enough to allow creative expression to shine through. Therefore, they should be treated as a firm foundation on which to build creative excellence, rather than being restrictive.
39
NABA
CORPORATE IDENTITY MANUAL
40
www.dakkin.com
CORPORATE IDENTITY MANUAL 2018 V.1