Our Story
In 1978, the Council of Ministers issued Resolution No. (545), which included the establishment of a joint stock company for fishing in which the government participates by 40%. In 1979, the Council of Ministers issued Resolution No. (35), which included the formation of the first board of directors of the company, where the first meeting of the Board of Directors of the company was held under the chairmanship of His Excellency the Minister of Agriculture and Water at that time Dr. Abdul Rahman bin Abdul Aziz AlSheikh. During the same year, Dr. Nasser bin Othman Al Saleh was appointed as the first general manager of the company, the articles of association of the company was then authenticated. In 1980, the Saudi Fisheries Company was established in accordance with Royal Decree No. 7 / M as a Saudi joint stock company with a capital of SR 100 million.
The Saudi Fisheries Company was established with the aim of carrying out fishing activities and investing in living aquatic resources in the territorial waters of the Kingdom of Saudi Arabia according to the specific regulations and standards, as well as the manufacture and marketing of fish products and acquaculutre.
The Company’s headquarters was in the Eastern Province of the Kingdom of Saudi Arabia (Dammam City) through which the company started its activity in one shop in Dammam and one rented boat used for fishing in the Arabian Gulf. After that began fishing operations in the Red Sea in Jazan where the company then owned two ships.
What we have done in the past years has made us pioneers in the marine products sector and accumulated our expertise. During that period we contracted with international companies for fishing, opened the company’s two branches in Riyadh and Jazan, built four boats, exported the first shipment of shrimp to Japan, weighing about 200 tons. We have also established storage centers for storage and preservation of marine products in various regions. It was also agreed with the Somali government to allow the company to carry out fishing in Somali waters until 2002.
In 1983, fishing activities were completely halted in the Arabian Gulf due to pollution from Iranian oil wells.
qualitative leap for the company to a higher level of development in the field of storage and processing of marine products. This was followed by the tender for the establishment of Riyadh and Jeddah centers against SR 19 million.
In 1987, the first issue of Al-Nokhitha was issued, a special publication of the company and the link between the company and its customers, which continued until 1993, then the name of Al-Nokhitha was replaced by “Fisheries” in line with the company’s name and brand.
In 1988, the establishment of the valueadded seafood project, which was established to provide a range of manufactured marine products to a large segment of consumers in the local market, was approved. The brand (Fisheries) was adopted in 1992 under the company’s logo and business identity. The company owned more than 100 refrigerated trucks for transporting marine products between the production centers and distributing them to the regions and shops.
In 1985, the Saudi Industrial Development Fund approved the financing of the reception and processing center in Dammam for 15 million Saudi riyals. The event was a
In 1992, the company decided to diversify its investment portfolio by entering into aquaculture operations. A land was leased
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on the Red Sea coast in Al-Huraida area with a total area of 7500 square meters. It was licensed for shrimp aquaculture. The project was completed in 1997 with 108 sand ponds and start-up with an investment value of 200 million Saudi Riyals. During 2007, an expansion of the shrimp farm in Al-Huraida was approved with an investment value of SR 12 million and a total of 70 new sand ponds. The total number of ponds reached 178 with a production capacity of 3000 tons per year, which can be expanded to 6,000 tons annually.
In 1990, it was agreed to purchase a fish farm in the province of Qatif for the production of tilapia with a production capacity of 40 tons per year, which was later increased to 200 tons per year, where the experimental production started in 1993.
In 2001, the Company’s shares were listed and traded on the Saudi Stock Exchange (Tadawul). In 2005, the Company’s capital was approved to be increased by SR100 million to become the new capital of SR 200 million. In 2011, the company’s capital increased by SR 335 million to become SR 535 million. Subsequently, in 2013, several projects were approved, most notably the project of floating cages for raising fish in the sea within the Al-Huraida farm, as well as the approval of the establishment of the feed plant within the components of Al Huraida farm.
Bin Sulaiman Al-Muzaini in mid 2018 as a managing director of the company who started to prepare a strategic plan for transformation supported by various ambitious programs and projects approved by the Board of Directors. In the same year, a loan was received to finance the company’s operating activities amounting to SR 130 million. The company’s head office was transferred from Dammam to Riyadh.
In 1994, a concession was granted to some investors in the retail sector. In 2002, the concession was approved to apply it in the Eastern, Central, Western regions and Assir.
In 2002, the company obtained the Quality Management System Certificate 2000: 9001, as well as HACCP and Food Quality. The company also obtained the HACCP certificate in 2002 and was followed by ISO22000 certification in 2009.
In October 2017, a new Board of Directors was elected at its 12th session under the leadership of HE Mr. Tarek Bin Abdullah Al-Rameem and membership of a group of national competencies to develop the company’s business and achieve a financial and operational transformation in its business. The board appointed Mr. Ahmed
The company’s team works diligently to achieve the requirements of the strategic transformation plan and to make a qualitative leap in the company’s business, improve the quality and performance of its projects, maximize the exploitation of its existing assets, develop them and enter into partnerships and alliances with qualified and reliable entities to ensure the return of Saudi Fisheries Company to its leading position in the quality marine products sector to the aspirations of its customers.
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Vision
To be a successful economic organization in achieving the objectives of our investors and maximizing their wealth, an initiative and an active organization that maintains its leading position in the seafood sector that contributes to the achievement of food security objectives and goals and improve the level and pattern of healthy food consumption.
Mission
To contribute to the promotion and support of initiatives to improve the level of food security in the Kingdom of Saudi Arabia mainly by providing a range of diverse marine products, with high nutritional value and quality to the highest international standards to ensure the full satisfaction of our customers and to achieve our vision in the long term.
Objectives
• To build a successful and positive economic entity influencing the sectors in which it operates and deals with.
• Achieve an appropriate level of growth in the return on investment of our shareholders coupled with a balanced growth in equity.
• Improve and develop the business model in line with the external variables and internal capabilities of the company.
• Enhance our expertise and employ it to achieve positive growth in the marine wealth investment sector locally and regionally.
• Integrate with Saudi 2030 Vision and Vision Achievement programs, mainly with regard to developing marine resources investments, food security and improving quality of life.
• Establish internal and external alliances at the level of the sectors in which we work with locally, regionally and internationally successful entities, to transfer the successful experience and exchange of technical expertise in all fields.
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Values & Business Pillars
We work under a set of values, principles and professional best practices, including:
Quality
Our strategy is based on delivering quality products that exceed our customers’ expectations. Our interest in quality is not only to satisfy the renewable desires and requirements of our customers but also to achieve our vision and our long term objectives.
Customer
We care about customer satisfaction. We believe that our success is mainly related to the quality of service and the product provided to the customer, which satisfies the set level of satisfaction. We communicate periodically with our clients to gain a deeper understanding of their needs and requirements, take care of their feedback, and incorporate and include them into our ongoing development plans.
Development and Creativity
All of our activities are focused on them. We strive to create an internal environment that is conducive to development and innovation. We strive to continuously lead the market to positive competitiveness, reflecting on the interests of our customers to meet their expectations. We constantly strive to develop our business and internal capabilities to achieve excellence, serve the customer as expected and achieve the company’s objectives.
Entrepreneurship
We are working with this spirit continuously to take the lead in the marine product investment sector and to extend the impact to our customers to achieve their goals. We are keen to deal with leading individuals and organizations that believe in success and look forward to creativity.
Commitment
We feel our responsibilities towards the homeland, society and the environment. Therefore, we strive to fully abide by all the commitments and agreements that we conclude, as well as to comply with all laws, regulations and decisions issued by the regulators and agencies supervising the business environment in which we work and deal with.
Code of Conduct and Ethics
We adhere to the highest standards of conduct and professional work ethics in all our transactions and we understand the differences of these rules according to the working environments and markets in which we operate. These include, honesty, integrity and transparency, ensuring the achievement of objectives and success in accordance with the principle of effective partnership with the parties with which we deal.
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Governance
The governance of the Saudi Fisheries Company is to rationally manage its structure, policies, strategies and methods of dealing with all stakeholders. It is a set of systems designed to align the expectations of interested parties (management, employees, customers, regulators and the community as a whole). The company is committed to the principles of good governance. The company recognizes that the code of conduct is an integral part of its performance and this is reflected in the promotion of the positive values of the company and making the right decisions in a transparent manner. Saudi Fisheries Company also develops the capabilities and capacities of the Board of Directors to be more effective, in addition to involving stakeholders and making the principle of accountability effectively applied. We believe that the standards and principles of good governance of the company will increase efficiency and raise the level of its performance as one of the most important elements of success and sustainability on the long term.
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Organizational Structure
The Board of
Directors
is responsible for developing and supervising the overall strategies of the company and reviewing the overall roles of all sectors managed by the company in addition to evaluating the methodologies of work, operation and evaluation of the team efficiency in achieving the objectives set, in addition to taking the necessary decisions to develop and implement the administrative and supervisory work in the company.
Quality Control Department
The department is responsible for reviewing performance and production quality standards to achieve local and international standards for food quality and environmental protection, as well as maintaining the safety of food production and sustainability of all stages of operations in a manner that ensures quality from the beginning of production lines until the product reaches the final consumer.
Business Development Department
The department is responsible for carrying out the research and studies necessary to develop and increase excellence in the field of investment of water resources, and developing the techniques used in the operation of factories and aquaculture farms to keep abreast of the latest efficiency and quality strategies. It also studies the market and provides updated and reliable market information and data in the current and future demand expectations, and the wishes of investors and consumers to ensure that Saudi Fisheries Company can develop their productive share.
Aquaculture Department
The executive management responsible for fish farms, hatcheries, shrimp farms, biosecurity and all activities related to aquaculture. The Department works to develop aquaculture techniques to cover commercial production without affecting environmental safety, as well as managing all farm requirements and providing continuous maintenance to maintain the balance between quality and quantity of production.
Supply Chain Department
The executive management responsible for the company’s logistics services, including the organization of all local and external procurement, supplier and manufacturer relationships, international, regional and local transport services, and all warehousing and warehouse management.
Marketing Department
Its role lies in the preparation and development of marketing plans to promote products, design sales offers in coordination with other departments, contract agreements and manage negotiations with agents and distributors to achieve the objectives of geographical expansion and target market share, as well as management and development of the company’s brand, enhance the marketing electronic marketing, development and management of loyalty programs.
It also handles customer relations management, complaints reception and coordination with the Quality Control Department to ensure commercial excellence and complete customer satisfaction.
Financial and Accounting Department
It is responsible for implementing the policies and regulations related to the financial and accounting aspects, preparing and controlling the periodic financial reports and supervising the policies and budgets set by the company and approved by the Board of Directors. The Department is also working on the continuous study of costs and making appropriate recommendations to achieve the target profit margin in coordination with other departments.
Sales Department
The department responsible for developing sales activities and increasing the market share of the company and making the necessary plans to increase the sales of the company either wholesale or retail, as well as management of representatives and points of sale, supervising the operational work in shops, restaurants and central kitchens and continuous development of products in coordination with the Marketing Department.
Transformation Office
The department responsible for overseeing the company’s ongoing strategic transformation project, planning and managing all projects and initiatives in coordination with the relevant executive departments.
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Business Sectors
Saudi Fisheries Company works through a number of key sectors that assist in providing marine food products with the highest quality, development and food safety. They are:
MArinE FiShing SECTOr
The company owns and operates a fleet of licensed fishing vessels equipped with the latest navigation technologies, techniques and tools. The company’s fleet consists of 17 medium size fishing vessels with a capacity of 20 tons and a length of 19 meters, in addition to 15 small fishing vessels with a capacity of 1.5 tons and a length of 9 meters. Our fleet is centered in Jazan Port and mainly located in the Red Sea, Jubail Port and Qatif Port as a starting point for fishing in the Arabian Gulf. We work through the marine fishing sector to optimize the exploitation of marine natural resources and to enhance their contribution to the volume and level of production at the company level, in full compliance with the standards and regulations for the conservation and development of marine life.
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AQuACulTurE SECTOr
Saudi Fisheries Company is one of the first companies operating in this field in the Kingdom of Saudi Arabia. The company established the shrimp farm in Al-Huraida Governorate on the Red Sea coast in 1993, which includes 108 ponds with a production capacity of 1743 tons per year. In 2007, the extension of the shrimp farm by the addition of 70 soil ponds with a capacity of 1257 tons per year, bringing the total production capacity of the shrimp farms to 3000 tons per year, which can be developed to reach 6000 tons per year. The company also implemented the project of floating cages for fish farming in 2013 with a production capacity of 611 tons per year, which can be expanded to 5000 tons per year and the project is still being implemented.
In 1990, the company established a fish farm in the province of Qatif specialized in the production of tilapia with a production capacity of 300 tons per year.
The company’s farms are equipped with hatcheries, incubators and supporting facilities for the farming operations, and an integrated system for feeding fish and shrimp with the best types of feed that achieve the greatest nutritional benefit for each species. The pond water is managed by giant pumps pumping 1,200 square meters per second of pure Red Sea water. A specialized team monitors and supervises any changes in the surrounding factors and to deal with them efficiently in order to ensure the safety, quantity and quality of farmed fish.
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MAnuFACTuring
One of the most important sectors that contribute mainly to raising the efficiency of investment in the field of fisheries by manufacturing various types of marine food products as well as the latest equipment of storage, warehousing and transportation required by the company to deliver the product to the full quality to the client.
The Saudi Fisheries Company has a number of factories and laboratories distributed among riyadh, Jeddah, Dammam and Jizan. it is equipped with a high level of manufacturing technology and is iSO certified in quality. These factories are classified according to the following industries:
• Value-added product plants
Saudi Fisheries Company owns specialized plants in sea food products, where sorting, cleaning and cutting of fish, as well as preservation, cooking and packing are carried out within laboratories subject to the highest standards of quality and health control, and produce approximately twelve different food products. The company is working to hold alliances with companies specialized in food processing to increase its product base and develop its nutritional specifications.
• Supporting Product Factories
As production has increased, the need to establish factories and support plants to carry out simple production processes such as manufacturing of storage and packaging supplies, ice production and freezing mechanisms has been increased.
• Fodder and Fish Food Products Factory
The Company owns a plant for the manufacture of fish products with a production capacity of 100 thousand tons/year. The plant was established within the company’s farm in Al-Huraida to provide the necessary supply of high quality fodder for the company’s farms and other farmers in the Kingdom of Saudi Arabia.
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lOgiSTiCS SECTOr
The logistics sector is responsible for procurement, supply, warehousing, logistics and all works that deliver the company’s products to the end consumer. The logistics sector includes:
• Procurement
Saudi Fisheries Company employs a qualified team with accumulated experience in the procurement of local and imported marine products. Our purchases cover the key local auctions in Dammam, Qatif, Jubail, Jeddah and Jazan, as well as import business through alliances with international suppliers in the UAE, India, China, Sri Lanka, several European countries and Africa.
• Transportation
A fleet of refrigerated transport trucks, in accordance with the Saudi standards for the transport of refrigerated and frozen food. The company has 50 trucks that carry about 5000 kg of products every day to cover the central, eastern, western and southern regions. The company endeavors to achieve the well-considered geographical expansion of transportation business to ensure that the product is delivered to the customer in his / her location.
• Warehouses
The Company owns and operates a large number of huge warehouses, which are prepared according to the sanitary requirements of food warehouses. The capacity of these warehouses is about 3000 tons, which can be extended to 5000 tons
The logistics sector supports the other sectors of the company as well as providing service to the companies operating in the sector based on the company’s expertise, quality of assets and geographical presence.
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TrADing SECTOr
One of the main sectors to achieve strong presence in the local market, as well as support and development of sales and marketing mechanisms to go beyond the domestic sector to the foreign export, the trading sector works on a number of axes:
• Retail
sales
through a number of stores owned by Saudi Fisheries Company and distributed geographically to a number of regions in the Kingdom. Saudi Fisheries Company is working to increase the presence and geographical coverage to develop sales and increase market share in addition to the launch of a number of modern sales channels through smart phone applications. The company offers a range of fresh products prepared daily from fish auctions in various parts of the Kingdom and from the proceeds of fishing of its boats that roam the Red Sea and the Arabian Gulf every day to provide a thoughtful diversity of sea products under one roof.
• Wholesale Sales
The Company is engaged in a growing number of sea food products with more than seventy varieties of fresh and frozen products and products manufactured from various local and imported sources to provide our customers in multiple sectors with a diverse mix of sea resources to suit their requirements and needs and the quality they expect. We in Saudi Fisheries Company work to meet the demands of consumers of seafood products from restaurants, hospitals, catering companies, accommodation and food manufacturers from several sources, relying on our supply chain capabilities, accumulated team experience and the quality of products we deal with.
• Specialized restaurants
The Company manages a number of restaurants specializing in seafood. At the same time, we are developing the experience and entering into alliances with local and international specialized chains to transfer the experience and product development to promote a healthy eating culture in the Kingdom and increase the per capita consumption of seafood due to their high nutritional value.
• Commercial Franchise
The company gives entrepreneurs the opportunity to obtain the commercial franchise of the brand (Saudi Fisheries Company) in accordance with the terms and conditions that ensure the maintenance of the target quality level and opens up broad prospects for the growth of the market share by successful cooperation with entrepreneurs wishing to achieve profitable returns through working and dealing with Saudi Fisheries Company.
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Why Saudi FiSheRieS ComPany?
Many of the reasons why Saudi Fisheries Company is a good choice for many customers, including:
• Quality
Quality is the cornerstone of the company’s products, through which accurate procedures are carried out for the continuous manufacture of products, from raw materials to final packaging as well as storage, transportation and distribution. The company’s advanced machinery and technology are an additional standard of quality. All production lines and devices are regularly checked to ensure their high performance, making them eligible for several quality certificates.
• experience
We are distinguished by the extensive experience in the Saudi market and this makes us able to accommodate the needs and requirements of customers. We are always seeking to employ our long experience in the field of sea food products to provide high quality products that meet the needs of consumers.
• Logistics Capacity
Saudi Fisheries Company has a strong supply chain to supply, transport and store products equipped with the latest technologies that help maintain product quality. Saudi Fisheries Company has also a large network of branches that spread throughout the Kingdom to reach the highest segment of consumers.
• alliances
The company has strong relations with local and foreign companies in European, East Asian and African countries at multiple levels that ensure the company’s ability to supply diverse products in addition to the transfer of technology and knowledge smoothly.
• Qualified team
Our team consists of a group of specialists in different fields, with unique academic backgrounds, practical and professional excellence in addition to having extensive experience in the areas of marine products. We are constantly motivating and empowering our team to innovate in creating technologies that are appropriate to the nature of our business.
•
educated entity
We take advantage of our previous experiences and we employ the experiences and attempts of similar companies and successes achieved locally and globally in the field of marine products with a focus on the function of service development and market research.
• Governance
We believe that good governance is one of the most important elements of long-term success and sustainability. We are committed to the highest levels of transparency in our internal business model to enhance our relationships with our customers, business partners, shareholders and employees to build the confidence and reliability we aspire to.
• Positive Relationships
We are keen to develop and maintain a positive and complementary relationship with legislators, clients, competitors and society as a whole. These relationships contribute effectively to achieve our long-term objectives and vision.
• We employ technology
Our customers value our attention to the use of technology and the timely and effective communication by applying the latest technology, saving the effort and time in providing the product or service and ensuring the quality at all stages.
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PhiLoSoPhy & BuSineSS modeL
Since inception, we have been working on the continuous development of our business model to bring value added to our business and our customers. Our philosophy and business model are based on the following main themes: • Product and service quality • Product variety • Achieve customer variable needs • Reliability • Efficiency in resource utilization • Building and developing internal capacities • Continuous improvement in the domestic work environment • Institutional work under a solid governance framework • Focus on R & D and innovation • Strengthening the brand of the company and its products
COnTACT uS
Head Office - Riyadh
Regional Administration - Eastern Region
Regional Administration - Western Region
Regional Administration - Southern Region
Regional Management - Central Region
SaLeS & CuSTomeR SeRViCeS care@alasmak.com.sa complaints@alasmak.com.sa 920000527 www.alasmak.com.sa info@alasmak.com.sa
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P.O. Box 4120 Riyadh 11491 | 920000527 | www.alasmak.com.sa | info@alasmak.com.sa
