CORPORATE IDENTITY MANUAL
CORPORATE IDENTITY MANUAL 2019 V.1
CONTENT PREFACE
1
How to use these guidelines
1 THE APPLICATIONS
THE CORPORATE IDENTITY 1.0 The Logo
3
Stationery Set
11-18
2.0 Logo Exclusion Space
4
Brochure
3.0 Logo Minimum Size
4
Wall Signage | Rollup Banner
4.0 Logo Variations
5
Powerpoint Presentation
23
5.0 Logo Misuse
6
Website
25
6.0 Backgrounds
7
Uniform
27
7.0 Color Palette
8
Service Van
28
8.0 Typography
9
Gift Items
29
19 21-22
PREFACE
How To Use These Guidelines
The Sateaa Al Tameer logo expresses the character
This is a comprehensive set of design guidelines,
and nature of the institution through its emblem, color
with the purpose of providing information in order
palette, and typography.
to create and implement the visual representation of the organization across its various communication
This corporate identity program will help Sateaa Al
platforms.
Tameer to build a unique, effective, and respected image in the Kingdom. It defines standards for the
The guidelines cover two main areas:
correct use of the company logo, which is a means of
• The first part deals with the core elements of the
maintaining professional consistency of all corporate
identity including the logo, color palette and
communications.
typography. It includes some examples of how NOT to use the logo.
This corporate identity has been designed to reflect the qualities, functions and services of the institution. As
• The second part takes these elements and shows you
Sateaa Al Tameer continues to strengthen its identity
how to apply them to a wide range of applications
awareness, consistent application of the identity is
ranging from stationery to other printed collateral.
crucial in maintaining the appropriate image.
1
Sateaa Al Tameer
THE CORPORATE IDENTITY
THE CORPORATE IDENTITY 1.0 The Logo
Note:
The logo are to be used in its original layout. Vertical and horizontal options are available.
Always use the approved master artwork on file. The logo should never be recreated.
STANDALONE LOGO can be used whenever the need arises as part of the design to enhance creativity
- VERTICAL LOGO LAYOUT -
- HorizontAL LOGO LAYOUT -
3
Sateaa Al Tameer
2.0 Logo Exclusion Space
3.0 Logo Minimum Size
To maintain the logo’s integrity, and to make sure that the
It is critical not to reduce the logo’s size to smaller dimensions than the
logo stands out, an empty exclusion space should always
ones mentioned in this guide. Resizing the logo to a smaller size than that
surround the logo.
set by the guidelines may risk the clarity of the emblem and the readability of the typeface.
A space equivalent to or larger than the exclusion space shown in this guide should be available whenever the logo is used in any application.
47 mm
61 mm
= 1/2 width of logo icon
1/2 width of logo icon =
Corporate Identity Manual
4
THE CORPORATE IDENTITY 4.0 LOGO Variations
5
4.1 Full Color Positive Version
4.2 Single Color Positive Version (Black)
4.3 Single Color Negative Version (White)
This primary version should be used
When there is no option for the logo to be
Only when necessary, the logo is printed
whenever possible, against a white
printed in full color, it can be printed in its
in reverse white. (for more details, see
background.
black color version.
6.0 Backgrounds)
Sateaa Al Tameer
5.0  Logo Misuse Misuse of the logo can easily occur. The logo must maintain its original shape and proportions as shown in Section 1.0 of this manual. Seen here are a number of examples of logo misuse.
DO NOT DISTORT THE LOGO
DO NOT ROTATE THE LOGO
DO NOT ALTER THE COLORS
DO NOT Place the logo on A background With Little Contrast
Corporate Identity Manual
6
THE CORPORATE IDENTITY 6.0 Backgrounds
7
The logo can be placed on solid color backgrounds, such as its own corporate colors or their derivatives.
Though it is not advisable to place the logo on dark
When the logo is applied over a light background, all of the logo elements must have sufficient contrast
backgrounds, but if the need arises, the logo can be
with the background to be clearly visible.
used in its negative version (solid white).
Sateaa Al Tameer
7.0 Color Palette 7.1 Primary Color Palette
7.2 Secondary Color Palette
This pallette reflects the brand identity
Use this palette when additional colors are required for applications such
of the company which composes the
as brochures and other collaterals, or for color coding. Tints of these colors
company logo.
may also be used to provide a wider range of choices.
Light Brown 50%
C : 30 M : 60 Y : 100 K : 83
FLESH
C : 0 M : 10 Y : 10 K : 25
Chrome Yellow
C : 0 M : 30 Y : 100 K : 0
Dark Brown
C : 30 M : 60 Y : 100 K : 83
Light Gray
C : 0 M : 0 Y : 0 K : 25
ORANGE
C : 0 M : 80 Y : 100 K : 0
Dark Gray
C : 0 M : 0 Y : 0 K : 80
Maroon
C : 0 M : 100 Y : 100 K : 50
Corporate Identity Manual
8
THE CORPORATE IDENTITY 8.0 TYPOGRAPHY (FONTS) • ENGLISH TYPEFACE MYRIAD PRO and MONTSERRAT are the official fonts to be used as the English Corporate typeface.
Myriad Pro (BOLD)
AB CDE FGHIJ KLM NOPQRS TUV WX YZ ab cd efghij k lm nop q rstu v wx yz 12 3 4 5 6 7 8 9 0 !@# $ %^&* ( ) Myriad Pro (Regular)
AB CDEF GHIJK L M N OP QRSTUV WX YZ abcdefgh i jk l mn o pqrst uv wx yz 1 234567890 ! @ #$% ^ &*() Montserrat (Bold)
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghhijklmnopqrstuvwxyz 1234567890 !@#$^%&* Montserrat (Light)
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 !@#$%^&*() 9
Sateaa Al Tameer
ARABIC TYPEFACE • The mix Arabic and GE SS TWO are the official fonts to be used as the Arabic Corporate typeface.
The mix Arabic (BOLD)
أبتجحخدذرزسشصضطظعغفقلمنهوي )(*&^%$#@! 0 9 8 7 6 5 4 3 2 1 The mix Arabic (Plain)
أبتجحخدذرزسشصضطظعغفقلمنهوي )(*&^%$#@! 0 9 8 7 6 5 4 3 2 1 GE SS TWO (BOLD)
أبتجحخدذرزسشصضطظعغفقلمنهوي )(*&^%$#@! 0 9 8 7 6 5 4 3 2 1 GE SS TWO (MEDIUM)
أبتجحخدذرزسشصضطظعغفقلمنهوي )(*&^%$#@! 0 9 8 7 6 5 4 3 2 1 GE SS TWO (Light)
أبتجحخدذرزسشصضطظعغفقلمنهوي )(*&^%$#@! 0 9 8 7 6 5 4 3 2 1
THE Applications
The Applications STATIONERY SET The stationery is made up of a number of applications and
BUSINESS CARD
is usually maintained through a number of guidelines listed
BC ( 90 x 55 mm )
hereon.
عبد الرحمن المزيني/م مـديـر تطـويـر األعـمــال
Eng. Abdulrahman Almuzaini Business Development Manager
103 Ext. +966 11 230 8322
+966 541 208 796
a.almuzaini@sateaa.com
+966 11 234 4292
www.sateaa.com
11
Sateaa Al Tameer
Dear Mr. Mohammed,
LETTERHEAD A4 ( 219 x 297 mm )
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Warm regards, Abdullah Mohammad
SATEAA AL TAMEER INVESTMENT +966 11 293 2932
+966 11 293 3311
P.O. Box 525032 Riyadh 17311 Saudi Arabia
info@sateaa-altameer.com.sa
Corporate Identity Manual
12
The Applications STATIONERY SET ENVELOPE DL ( 220 x 110 mm )
SATEAA AL TAMEER INVESTMENT +966 11 293 2932
+966 11 293 3311 | P.O. Box 525032 Riyadh 17311 Saudi Arabia |
info@sateaa-altameer.com.sa
* Please use the (provided) actual size
13
Sateaa Al Tameer
STATIONERY SET SAMPLE Mock-up
Corporate Identity Manual
14
The Applications STATIONERY SET notepad A5 ( 148 x 210 mm ) cover
inside
SATEAA AL TAMEER INVESTMENT +966 11 293 2932
+966 11 293 3311
Email: info@sateaa-altameer.com.sa
P.O. Box 525032 Riyadh 17311 Saudi Arabia
www.sateaa-altameer.com.sa
15
Sateaa Al Tameer
Front
envelope A4 ( 255 x 305 mm )
SATEAA AL TAMEER INVESTMENT +966 11 293 2932
+966 11 293 3311 | P.O. Box 525032 Riyadh 17311 Saudi Arabia |
info@sateaa-altameer.com.sa
Back
* Please use the (provided) actual size
Corporate Identity Manual
16
The Applications STATIONERY SET Folder A4 ( 220 x 310 mm )
cover
inside
SATEAA AL TAMEER INVESTMENT +966 11 293 2932
+966 11 293 3311 | P.O. Box 525032 Riyadh 17311 Saudi Arabia |
info@sateaa-altameer.com.sa
www.sateaa-altameer.com.sa
FRONT SPREAD
17
Sateaa Al Tameer
SPREAD * Please useINSIDE the (provided) actual size
A4 Folder SAMPLE Mock-up
Corporate Identity Manual
18
The Applications BROCHURE COVER
19
Sateaa Al Tameer
INSIDE PAGES
Corporate Identity Manual
20
The Applications WALL SIGNAGE
21
Sateaa Al Tameer
ROLL-UP BANNER ( 80 cm x 200 cm )
Corporate Identity Manual
22
The Applications Powerpoint presentation
Moorden
About Us. Sateaa Al Tameer for Real Estate Development and Investment is a promising company in the sector of real estate development and investment in Saudi Arabia. It has several expertise and capabilities that are necessary develop and implement projects in various fields. Despite its recent association in 2015, Sateaa Al Tameer was born huge with pioneering mega projects in residential and commercial building. We, at Sateaa Al Tameer, are primarily striving to meet the ambitions and upgrade the real estate market to provide services to the satisfaction of customers concerning quality, time, cost, and sustainability.
23
Sateaa Al Tameer
Growth in 2019 Additional information may be placed here for further description and details of project. Sapien nam suspendisse, tincidunt eget ante tincidunt, eros in auctor fringilla praesent at diam. In et quam est eget mi. Pellentesque nunc orci eu enim, eget in fringilla vitae, et eros praesent dolor porttitor. Lacinia lectus nonummy, accumsan mauris in sed justo magnis, dictum justo lorem ac quis. This is placement guide for text, only to be viewed for layout purposes. Sapien nam suspendisse, tincidunt eget ante tincidunt, eros in auctor fringilla praesent at diam. Pellentesque nunc orci eu enim, eget in fringilla vitae, et eros praesent dolor porttitor. Lacinia lectus nonummy, accumsan mauris in sed justo magnis, dictum justo lorem ac quis.
Divider 1
Our Projects. Brief description of project goes here for short information of accomplishment regarding this topic.
Additional information may be placed here for further description and details of project. Sapien nam suspendisse, tincidunt eget ante tincidunt, eros in auctor fringilla praesent at diam. In et quam est eget mi. Pellentesque nunc orci eu enim, eget in fringilla vitae, et eros praesent dolor porttitor. Lacinia lectus nonummy, accumsan mauris in sed justo magnis, dictum justo lorem ac quis.
This is placement guide for text, only to be viewed for layout purposes. Sapien nam suspendisse, tincidunt eget ante tincidunt, eros in auctor fringilla praesent at diam. Pellentesque nunc orci eu enim, eget in fringilla vitae, et eros praesent dolor porttitor. Lacinia lectus nonummy, accumsan mauris in sed justo magnis, dictum justo lorem ac quis.
Corporate Identity Manual
24
The Applications WEBSITE HOMEPAGE
25
Sateaa Al Tameer
Corporate Identity Manual
26
The Applications Uniform
Hard Hat
CAP
27
Sateaa Al Tameer
shirt with collar
Service van
Corporate Identity Manual
28
The Applications GIFT ITEMS
Pen
USB
CERAMIC MUG
29
Sateaa Al Tameer
CLOTH BAG
While no guidelines can cover every possible contingency, this will provide the framework on which to build a living identity which should be able to evolve over time. The guidelines indicated in this corporate manual should be flexible enough to allow creative expression to shine through. Therefore, they should be treated as a firm foundation on which to build creative excellence, rather than being restrictive.
Corporate Identity Manual
30
www.dakkin.com
CORPORATE IDENTITY MANUAL 2019 V.1