CORPORATE IDENTITY MANUAL
CONTENT
CORPORATE IDENTITY MANUAL 2018 V.1
PREFACE
1
How to use these guidelines
1
THE CORPORATE IDENTITY 1.0 The Logo
3
2.0 Logo Exclusion Space
4
3.0 Logo Minimum Size
4
4.0 Logo Variations
5
5.0 Logo Misuse
6
6.0 Backgrounds
7
7.0 Color Palette
8
8.0 Typography
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THE APPLICATIONS Stationery Set Brochure
11-14 15
Wall Signage | Rollup Banner
17-18
Uniform | Service Van
19-20
Website | Gift Items
21-22
PREFACE
How To Use These Guidelines
The Sun & Light logo expresses the character and
This is a comprehensive set of design guidelines,
nature of the institution through its emblem, color
with the purpose of providing information in order
palette, and typography.
to create and implement the visual representation of the organization across its various communication
This corporate identity program will help Sun & Light
platforms.
to build a unique, effective, and respected image in the Kingdom. It defines standards for the correct
The guidelines cover two main areas:
use of the company logo, which is a means of
• The first part deals with the core elements of the
maintaining professional consistency of all corporate
identity including the logo, color palette and
communications.
typography. It includes some examples of how NOT to use the logo.
This corporate identity has been designed to reflect the qualities, functions and services of the institution.
how to apply them to a wide range of applications
awareness, consistent application of the identity is
ranging from stationery to other printed collateral.
crucial in maintaining the appropriate image.
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• The second part takes these elements and shows you
As Sun & Light continues to strengthen its identity
THE CORPORATE IDENTITY
THE CORPORATE IDENTITY 1.0 The Logo The logo are to be used in its original layout. Vertical and horizontal options are available. Note: Always use the approved master artwork on file. The logo should never be recreated.
- VERTICAL LOGO LAYOUT -
- HorizontAL LOGO LAYOUT -
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2.0 Logo Exclusion Space
3.0 Logo Minimum Size
To maintain the logo’s integrity, and to make sure that the
It is critical not to reduce the logo’s size to smaller dimensions than the
logo stands out, an empty exclusion space should always
ones mentioned in this guide. Resizing the logo to a smaller size than that
surround the logo.
set by the guidelines may risk the clarity of the emblem and the readability of the typeface.
A space equivalent to or larger than the exclusion space shown in this guide should be available whenever the logo is used in any application. 20 mm
20 mm
(based on typeface)
(based on typeface)
= 1/3 width of logo icon
= 1/3 width of logo icon
Corporate Identity Manual
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THE CORPORATE IDENTITY 4.0 LOGO Variations
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4.1 Full Color Positive Version
4.2 Single Color Positive Version (Black)
4.3 Single Color Negative Version (White)
This primary version should be used
When there is no option for the logo to be
Only when necessary, the logo is printed
whenever possible, against a white
printed in full color, it can be printed in its
in reverse white. (for more details, see
background.
black color version.
6.0 Backgrounds)
5.0  Logo Misuse Misuse of the logo can easily occur. The logo must maintain its original shape and proportions as shown in Section 1.0 of this manual. Seen here are a number of examples of logo misuse.
DO NOT DISTORT THE LOGO
DO NOT ROTATE THE LOGO
DO NOT ALTER THE COLORS
DO NOT Place the logo on A background With Little Contrast
Corporate Identity Manual
6
THE CORPORATE IDENTITY 6.0 Backgrounds
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The logo can be placed on solid color backgrounds, such as its own corporate colors or their
Though it is not advisable to place the logo on dark
derivatives. When the logo is applied over a light background, all of the logo elements must
backgrounds, but if the need arises, the logo can be
have sufficient contrast with the background to be clearly visible.
used in its negative version (solid white).
7.0 Color Palette 7.1 Primary Color Palette
7.2 Secondary Color Palette
This pallette reflects the brand identity
Use this palette when additional colors are required for applications such
of the company which composes the
as brochures and other collaterals, or for color coding. Tints of these colors
company logo.
may also be used to provide a wider range of choices.
Chrome Yellow
C : 0 M : 30 Y : 100 K : 0
Light Blue
C : 30 M : 0 Y : 0 K : 15
Apple Green
C : 60 M : 0 Y : 100 K : 0
ORANGE
C : 0 M : 80 Y : 100 K : 0
FLESH
C : 0 M : 10 Y : 10 K : 25
PURPLE
C : 80 M : 100 Y : 0 K : 20
DARK BLUE
C : 100 M : 60 Y : 0 K : 60
CYAN
C : 100 M : 0 Y : 0 K : 0
Torquoise
C : 85 M : 0 Y : 45 K : 0
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THE CORPORATE IDENTITY 8.0 TYPOGRAPHY (FONTS) • ENGLISH TYPEFACE CLARENDON and MONTSERRAT are the official fonts to be used as the English Corporate typeface.
CLARENDON (BOLD)
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 !@#$%^&*() Montserrat (Bold)
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghhijklmnopqrstuvwxyz 1234567890 !@#$^%&* Montserrat (REGULAR)
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 !@#$%^&*() Montserrat (Light)
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 !@#$%^&*() 9
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ARABIC TYPEFACE • The mix Arabic and GE SS TWO are the official fonts to be used as the Arabic Corporate typeface.
The mix Arabic (BOLD)
أبتجحخدذرزسشصضطظعغفقلمنهوي )(*&^%$#@! 0 9 8 7 6 5 4 3 2 1 The mix Arabic (Plain)
أبتجحخدذرزسشصضطظعغفقلمنهوي )(*&^%$#@! 0 9 8 7 6 5 4 3 2 1 GE SS TWO (BOLD)
أبتجحخدذرزسشصضطظعغفقلمنهوي )(*&^%$#@! 0 9 8 7 6 5 4 3 2 1 GE SS TWO (MEDIUM)
أبتجحخدذرزسشصضطظعغفقلمنهوي )(*&^%$#@! 0 9 8 7 6 5 4 3 2 1 GE SS TWO (Light)
أبتجحخدذرزسشصضطظعغفقلمنهوي )(*&^%$#@! 0 9 8 7 6 5 4 3 2 1
THE APPLICATIONS
THE APPLICATIONS STATIONERY SET The stationery is made up of a number of applications and
BUSINESS CARD
is usually maintained through a number of guidelines listed
BC ( 90 x 55 mm )
hereon.
Mohammad Abdullah CEO, Board of Directors
P.O. Box 12345 Riyadh 678910 KSA T: +966 11 293 2100 | F: +966 11 293 3210 info@sunlight.com.sa
www.sunlight.com.sa
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LETTERHEAD A4 (297 x 210 mm )
Dear Mr. Mohammed,
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Warm regards, Abdullah Mohammad
P.O. Box 12345 Riyadh 678910 KSA | T: +966 11 293 2100 | F: +966 11 293 3210 | info@sunlight.com.sa
www.sunlight.com.sa
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THE APPLICATIONS STATIONERY SET ENVELOPE DL (220 x 110 mm )
P.O. Box 12345 Riyadh 678910 KSA | T: +966 11 293 2100 | F: +966 11 293 3210 | info@sunlight.com.sa
www.sunlight.com.sa
* Please use the (provided) actual size
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STATIONERY SET SAMPLE Mock-up
Corporate Identity Manual
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THE APPLICATIONS BROCHURE COVER
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INSIDE PAGES
Corporate Identity Manual
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THE APPLICATIONS WALL SIGNAGE
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ROLL-UP BANNER (80 cm x 200 cm)
Corporate Identity Manual
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THE APPLICATIONS UNIFORM
CAP
SHIRT With Collar
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SERVICE VAN
Corporate Identity Manual
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THE APPLICATIONS WEBSITE HOMEPAGE
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Corporate Identity Manual
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THE APPLICATIONS GIFT ITEMS
CLOTH BAG
11 291 2345
STICKER
CERAMIC MUG
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While no guidelines can cover every possible contingency, this will provide the framework on which to build a living identity which should be able to evolve over time. The guidelines indicated in this corporate manual should be flexible enough to allow creative expression to shine through. Therefore, they should be treated as a firm foundation on which to build creative excellence, rather than being restrictive.
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www.dakkin.com
CORPORATE IDENTITY MANUAL 2018 V.1