This current issue is all about you, by you we mean Identity. The semiotics of fashion appear to be more important than ever, as daily our wardrobes offer us a variety of guises to suit our moods and various facets of our personalities. In this edition we are looking at style and encouraging everyone to follow their own vision. In the words of the fashion icon Diana Vreeland, “Bad Taste is better than no Taste!” We bring you Kitsch pink beauty queens sitting next to dark Italian glamour. Find more online: http://juiceboxmagazine.org.uk/