Campaign Resources Brochure 2016/17 Edition YOUR ONE-STOP CATALOGUE FOR: National Campaign Materials Localised Print Direct Mail Local Data and Targeting Local Website Building Digital Campaign Tools Training Financial Support Model Campaigns
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Campaign Resources Brochure
Contents Section 1: National Campaign Materials
The Campaign Shop
Section 2: Local Campaign Materials
Campaign Creator Bespoke Print Bespoke Design
5 6
9 10 21 26
Section 3: Local Data and Targeting
27
28 32
Contact Creator The New Doorstep App
Section 4: Local Digital Campaigning
33
NationBuilder The Labour Events Tool Campaign Creator Digital Tools
34 36 37
Section 5: Local Members and Supporters
39
MemberCentre Engaging with your Members and Supporters Membership Materials
40 41 42
Section 6: Training and Guides
43
44 44 45 46 47
The Training Bulletin Weekly Webinars The Webinar Library Campaign Resources Campaign Technology Helpdesk
Section 7: Local Financial Support
49
50
The NEC Development Fund
Section 8: Model Campaign Plans
53
54 55 56 57 57
12 Month Budget (no elections) 12 Month Budget (election year) Local Government Short Campaign Budget Local Government By-Election Budget Parliamentary Election Short Campaign Budget
Section 9: Useful References
59
60 65
Price Lists Useful Numbers
Contents
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Campaign Resources Brochure
Section 1
Section 1: National Campaign Materials
Section 1
Section 1: The Campaign Shop Where to go: shop.labour.org.uk The Labour Party Campaign Shop is where you can go to quickly order generic Labour Party materials like posters, stickers and balloons, as well as national Labour Party leaflets and forms. If you want to create localised leaflets, you should instead use Campaign Creator – see section 2 of this guide.
Some items on the Campaign Shop are only available to Labour members. To make sure you are viewing all the shop items, make sure to log in using your Membersnet details. A variety of shipping orders are available based on what you order. For next day delivery orders, you must place your order before 1pm.
Campaign Essentials on the Campaign Shop I’m Voting Labour Window Poster
I’m Voting Labour Labour Correx Board
A4 Window Poster - £7 for 100
A2 double-sided for garden stakes £30 for 10
A3 Window Poster - £9 for 100
6ft x 4ft (very large) £200 for 5 6ft
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Campaign Resources Brochure
Section 1
Vote Labour Stickers
Red Rosettes
£4 for 1 roll of 250
£1 per rosette
Labour Balloons
Individual Elector Registration Cards
£10 for 100
£15 for 1000
Membership Forms
Tellers Pad
£1 for 50
JOIN 2016
Labour Party Membership
£20 for 500
Labour Central, Kings Manor, Newcastle Upon Tyne, NE1 6PA 0345 092 22 99 | labour.org.uk/contact
Party Yes, I would like to join the Labour
or fill in this form. telephone us on 0345 092 22 99 saves us £5 per member! To join the Labour Party please as little as £3.92 per month? It payments by Direct Debit for Why not spread your membership
Personal details
F
Other
Landline
Mobile
Name
M
Gender
Date of Birth
Title
Address
Trade Union (Optional) Membership number Are you a member of an ethnic
Postcode
Town
If you would prefer us not to using the details you have supplied. The Labour Party will contact you in the right hand margin. details, please write to the address contact you using particular personal
Standard rate Reduced*
£3.92/month
(£47/year)
£1.96/month
(£23.50/year)
How much should I pay? Pay according to your income if you can afford to do so.
£1/year
Veteran
£1/month
Under 27
(£12/year)
Paying by Direct Debit saves the party £5 per member per year.
£1/year
Youth
£1/year
Student
Yes/No
minority community?
Yes/No
Do you have a disability?
Membership rates Annual Income
Suggested monthly payment
£15,000 – £25,000 £25,000 – £30,000 £30,000 – £35,000 £35,000 – £40,000 £40,000 – £50,000 Over £50,000
£3.92
(£47/year)
£5
(£60/year)
£6
(£72/year)
£7
(£84/year)
£9
(£108/year
£11+
(£132/year)
a week, or working fewer than 16 hours *Those who are retired, unemployed union affiliated to the Labour Party or are current members of a trade
Instruction to your
by Direct Debit bank or building society to pay
Seasonal Greeting Cards by Direct Debit I would like to pay my membership my account by £ until further notice. Please debit annually. or £ on or after the 21st of each month Name and full postal address of your To the manager:
£10 for 250
bank or building society branch:
Name(s) of account holder(s) Sort code
Other methods of payment (one-off I would like to pay my membership cheque
Date
‘The Labour Party’
and Electron Please note Amex, Diners, Solo *The printed rates are number correct until 31/12/2016. Card Membership fees are subject to Labour Party rules and may vary from those detailed on this
I enclose my subscription of
£
Plus a donation of
£
form. You may verify the current fee by phoning
Total amount enclosed
£
0345 092 22 99.
Please return this form to:
you with offers we consider to be
are not accepted
Expiry date
Start date
Issue number Name of cardholder
Date
Signature
Party Membership, Cramlington Freepost RSJK–BART–AYRZ, Labour
From time to time we may contact
by The Labour Party)
Signature
payments only)
subscription by debit card
credit card
Please make cheques payable to
971410
Reference number (to be completed
Society: Please pay the Labour Instructions to your Bank or Building detailed in this instruction subject Party Direct Debits from the account Direct Debit Guarantee. to the safeguards assured by The and may remain with the Labour Party I understand that this instruction to my Bank/Building Society. if so, details will be passed electronically
Postcode
Account number
National campaign leaflets
Service User’s Number
If you prefer appropriate for our supporters.
NE23 1BB
not to receive such information
7489_15 (D) Printed and promoted
by and on behalf of the Labour Party,
New campaign leaflets are put up regularly
please tick this box
Southside, 105 Victoria St, London
SW1E 6QT
– check the shop.labour.org.uk to see what’s available.
See all our products This is only a small sample of all the products available on the Campaign Shop. Log in to shop.labour.org.uk to see the full range of products. Section 1
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Campaign Resources Brochure
Section 2
Section 2: Local Campaign Materials
Section 1
9
Section 2
Section 2: Campaign Creator Where to go: campaigns.labour.org.uk Campaign Creator is the Labour Party’s all-in-one portal for creating localised campaign materials. You can use Campaign Creator to: reate local campaign materials using professionally designed templates, • Cthen download a PDF and print locally your artwork using the Labour Party’s network of print partners, • Pandrintbenefit from the Party’s national price plan online by creating localised infographics and sending emails • Candampaign text messages to large contact lists (see section 4)
4 easy steps to ordering your print through Campaign Creator
1
Log on to campaigns.labour.org.uk using your Membersnet username and password
2
Select a template and add in your local words and photos
3
Type in the quantity you want to order, and Campaign Creator will immediately show you the price
4
Place your order and pay using either a standard debit or credit card, or prepaid Campaign Creator Credits REMEMBER! Check your artwork before ordering
You can generate a live proof while customising your artwork, or download a PDF at any time to see exactly how it will appear when printed.
Why use Campaign Creator? The Labour Party recommends you use Campaign Creator for both creating and printing your local campaign materials. Using Campaign Creator means you will always get a product that looks professional, reflects the Labour brand and that you know was printed by a responsible and reliable supplier.
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Campaign Resources Brochure
Creating an artwork with Campaign Creator
Section 2
✔ Choose from over 100 professionally designed templates including options for newsletters, calling cards, tabloids, direct mail, election addresses, GOTV materials and RISO templates
✔ UK Labour, Scottish Labour and Welsh Labour templates available, including bilingual Welsh Labour templates
✔ Easily drop in model copy about Labour’s national campaigns using the ‘snippets’ button
✔ If you don’t have a good local photo for a story, easily drop in stock photos from the Campaign Creator Asset Library
✔
Download a Desktop PDF – suitable for printing on office printers or a RISO
✔ Download a Print-Ready PDF – includes bleed and crop marks required by professional printers
Printing with Campaign Creator
✔ Cheaper print prices – we use the national purchasing power of the Labour Party to secure a better price than if local parties were negotiating on their own
✔ Guaranteed turnaround times for all orders – you can work backwards from any delivery deadline to work out when you need to submit your order by
✔ All orders are printed on environmentally friendly paper and carry the FSC logo ✔ All printers used by the print service recognise trade unions The Campaign Creator Asset Library Using Campaign Creator gives you access to the Asset Library – photos, copy and other useful resources when planning your print campaign. The Asset Library includes:
• Stock photos to use if you don’t have an appropriate local photo • Model copy on national Labour campaigns packages for those with professional design skills to download and • InDesign customise • Other campaign resources like handbooks and guides
You can also upload your own assets to drop into your leaflets and share with other Campaign Creator users.
Section 2
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More quantity options are available. Log on to campaigns.labour.org.uk to see the full range of quantity and pricing options for each template.
Campaign Creator Print Prices
Section 2
Newsletters A4 Newsletter A4 folded to DL Newsletter A4 folded to 150gsm Regency DL – with survey
5,000………………..…..£162 10,000…………………..£256 15,000…………………..£384 20,000…………………..£512 25,000…………………..£640 30,000…………………..£768
5,000………………..…..£195 10,000…………………..£308 15,000…………………..£461 20,000…………………..£615 25,000…………………..£768 30,000…………………..£922
Newsletters A3 Newsletter A3 folded to DL Newsletter A3 folded to 150gsm Regency DL – with survey
5,000……………….....…..£295 10,000………………...…..£453 15,000………………...…..£680 20,000……………...……..£906 25,000…………………..£1,132 30,000…………………..£1,359
Election Address 150gsm Regency
Choose from two layouts – landscape A5 4pp or portrait A4 2pp
5,000………………..........£162 10,000………………...…..£256 15,000………………...…..£384 20,000………………...…..£512
Landscape A5 4pp
25,000………………...…..£640 30,000……………...……..£768
Portrait A4 2pp
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5,000………………...….....£354 10,000………………...…..£544 15,000………………...…..£816 20,000…………………..£1,088 25,000…………………..£1,359 30,000…………………..£1,631
Campaign Resources Brochure
More quantity options are available. Log on to campaigns.labour.org.uk to see the full range of quantity and pricing options for each template.
Flyer A5 Flyer A5 Flyer A5 with survey 150gsm Regency
Section 2
5,000.................................£90 5,000.......................... £108 10,000.............................£133 10,000..........................£160 15,000.............................£200 15,000..........................£239 20,000.............................£265 20,000..........................£318 25,000.............................£331 25,000..........................£398 30,000.............................£397 30,000..........................£477 DL Calling Card DL Calling Card 300 gsm Regency Satin
DL Calling Card with survey
1,000.................................£25
1,000.... ..........................£30
2,000.................................£50
2,000.... ..........................£60
3,000.................................£74 3,000.... ..........................£88 4,000.................................£99 4,000............................£119 5,000...............................£123 5,000............................£148 6,000...............................£148 6,000............................£178 7,000...............................£166 7,000............................£200 8,000...............................£180 8,000............................£216 9,000...............................£195 9,000............................£233 10,000.............................£208 10,000..........................£250 20,000.............................£415 20,000..........................£498 A5 Calling Card A5 Calling Card 300 gsm Regency Satin
A5 Calling Card with survey
1,000.............................£103 1,000............................£124 2,000.............................£124 2,000............................£149 3,000.............................£146
3,000............................£176
4,000.............................£167 4,000............................£201 5,000.............................£189
5,000............................£227
6,000.............................£210 6,000............................£252 7,000.............................£232
7,000............................£279
8,000.............................£254 8,000............................£304 9,000.............................£276
9,000............................£331
10,000...........................£296
10,000..........................£356
20,000...........................£592
20,000..........................£711 Section 2
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More quantity options are available. Log on to campaigns.labour.org.uk to see the full range of quantity and pricing options for each template.
Section 2
Letterhead 100gsm on business stock
1pp letterhead
2pp letterhead (suitable for Welsh bilingual letters)
5,000…………….....……..£222 5,000…………….....……..£242 6,000……………..…...…..£248 6,000……………….....…..£270 7,000…………..……...…..£272 7,000……………….....…..£299 8,000………..………........£297 8,000………………..........£328 9,000………..……...……..£322 9,000……………...…..…..£357 10,000…………...………..£346 10,000………………...…..£384 20,000…………...………..£692 20,000………………...…..£768 30,000…………………..£1,037 30,000…………………..£1,152
Candidate Name Window Posters
GOTV Card 300gsm Regency Satin
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A4 Window Poster
A3 Window Poster
100...............................£15
100..................................£18
200...............................£19
200..................................£26
300...............................£24
300..................................£33
400...............................£28
400..................................£41
500...............................£33
500..................................£48
DL 2pp
Long Format 2pp
1,000..........................£82
1,000............................£103
2,000..........................£96
2,000............................£124
3,000........................£110
3,000............................£147
4,000........................£124
4,000............................£167
5,000........................£138
5,000............................£189
6,000........................£152
6,000............................£210
7,000........................£166
7,000............................£232
8,000........................£180
8,000............................£254
9,000........................£195
9,000............................£275
10,000......................£208
10,000..........................£296
15,000......................£312
15,000..........................£444
20,000......................£415
20,000..........................£592
Campaign Resources Brochure
More quantity options are available. Log on to campaigns.labour.org.uk to see the full range of quantity and pricing options for each template.
Tabloid Newspapers 4 page tabloids
8 page tabloids
5,000.............................£584
5,000...............................£620
10,000...........................£657
10,000.............................£721
15,000...........................£726
15,000.............................£837
20,000...........................£754
20,000.............................£936
25,000...........................£836
25,000..........................£1,050
30,000...........................£908
30,000..........................£1,161
35,000...........................£982
35,000..........................£1,276
40,000........................£1,053
40,000..........................£1,433
45,000........................£1,129
45,000..........................£1,543
50,000........................£1,200
50,000..........................£1,647
60,000........................£1,379
60,000..........................£1,851
Section 2
Tabloid Newspaper 300gsm Regency Satin
70,000........................£1,478 80,000........................£1,524 90,000........................£1,571
Greeting Cards A range of greeting cards, including 18th birthday and Christmas cards, are available to customise with your MP or candidate’s contact details. A6 Greeting Card
A5 Greeting Card
Without envelopes
With envelopes
500.............................£248
500.............................£262
1,000..........................£285
1,000..........................£311
2,000..........................£358
2,000..........................£410
3,000..........................£431
3,000..........................£509
4,000..........................£495
4,000..........................£599
5,000..........................£567
5,000..........................£698
Without envelopes
With envelopes
500.............................£284
500.............................£293
1,000..........................£342
1,000..........................£435
2,000..........................£456
2,000..........................£579
3,000..........................£573
3,000..........................£658
4,000..........................£690
4,000..........................£790
5,000..........................£807
5,000..........................£926
Recommended Contact Creator Selection: for 18th birthday cards, use the selections created by ‘Date of Majority’ such as ‘Turning 18 in the next three months’ Section 2
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More quantity options are available. Log on to campaigns.labour.org.uk to see the full range of quantity and pricing options for each template.
Direct Mail
Section 2
1pp direct mail
2pp direct mail
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Campaign Resources Brochure
Hand delivered direct mail in a DL envelope (6.3p per letter)
Posted direct mail in a DL envelope (40.9p per letter)
1,000............................£64
1,000............................£409
2,000..........................£128
2,000............................£818
3,000..........................£191
3,000..........................£1227
4,000..........................£255
4,000..........................£1,636
5,000..........................£318
5,000..........................£2,045
6,000..........................£382
6,000..........................£2,454
7,000..........................£446
7,000..........................£2,863
8,000..........................£509
8,000..........................£3,272
9,000..........................£573
9,000..........................£3,681
10,000........................£636
10,000........................£4,090
Hand delivered direct mail in a DL envelope (8.9p per letter)
Posted direct mail in a DL envelope (42.8p per letter)
1,000..............................£89
1,000..............................£428
2,000............................£178
2,000..............................£856
3,000............................£267
3,000...........................£1,284
4,000............................£356
4,000...........................£1,712
5,000............................£444
5,000...........................£2,140
6,000............................£533
6,000...........................£2,568
7,000............................£622
7,000...........................£2,996
8,000............................£711
8,000...........................£3,424
9,000............................£800
9,000...........................£3,852
10,000..........................£888
10,000.........................£4,280
More quantity options are available. Log on to campaigns.labour.org.uk to see the full range of quantity and pricing options for each template.
Hand Delivered PV Registration Mailing in an A5 envelope (18.9p per letter)
Posted PV Registration Mailing in an A5 envelope (50.3p per letter)
1,000..............................£189
1,000..............................£503
2,000..............................£378
2,000...........................£1,006
3,000..............................£567
3,000...........................£1,509
4,000..............................£756
4,000...........................£2,012
5,000..............................£945
5,000...........................£2,515
6,000...........................£1,134
6,000...........................£3,018
7,000...........................£1,323
7,000...........................£3,521
8,000...........................£1,512
8,000...........................£4,024
9,000...........................£1,701
9,000...........................£4,527
10,000.........................£1,890
10,000.........................£5,030
Hand Delivered A5 Self Mailer (10.1p per mailer)
Posted A5 Self Mailer (41.5p per mailer)
1,000...........................£101
1,000...........................£415
2,000...........................£202
2,000...........................£830
3,000...........................£303
3,000...........................£1,245
4,000...........................£404
4,000...........................£1,660
5,000...........................£505
5,000...........................£2,075
Recommended Contact Creator Selection: selections created by ‘Absent Voters’ such as ‘Labour postal voter’
6,000...........................£606
6,000...........................£2,490
7,000...........................£707
7,000...........................£2,905
8,000...........................£808
8,000...........................£3320
9,000...........................£909
9,000...........................£3,735
10,000......................£1,010
10,000.........................£4,150
A6 Personalised Promise Card
Hand Delivered A6 Personalised Promise Card (7.6p per card)
Recommended Contact Creator Selection: selections created by ‘Absent Voters’ such as ‘Labour without a current postal vote’ A5 Get Out the Postal Vote Self Mailer
1,000..............................£76
6,000...........................£456
2,000...........................£152
7,000...........................£532
3,000...........................£228
8,000...........................£608
4,000...........................£304
9,000...........................£684
5,000...........................£380
10,000.........................£760
Section 2
Section 2
Postal Vote Registration Mailing A4 4pp
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Section 2
5 Quick Steps to Mailmerging in Campaign Creator
1
Run your selection on Contact Creator using the ‘Campaign Creator’ output
2
For hand-delivered mailings, remember to order your data by road group before exporting. For posted mailings, it doesn’t matter how your data is ordered.
3
Before you click to run your report in Contact Creator, make sure you are logged in to Campaign Creator in the same browser. That way, Contact Creator will automatically export your data directly into Campaign Creator without you needing to do anything.
4
Create your artwork in Campaign Creator as normal
5
Use Campaign Creator’s proofing tool to check how the mailing will appear to any specific elector in your contact list
No Hidden Charges All Campaign Creator prices include VAT and delivery – there are no hidden extras. Newsletters and calling cards are normally VAT exempt. But when they include a returnable survey that covers more than 25 per cent of the area of the item, it becomes subject to VAT. That’s why we’ve included prices for these items both with and without surveys. If you choose a newsletter or calling card template without a survey, your item will be VAT free. If you choose a template with a survey, it will be subject to VAT and be slightly more expensive.
Order and Delivery Deadlines Campaign Creator print orders are printed together in batches. This allows us to group together orders from local Labour parties across the country, getting a better deal on print prices than if you were negotiating with a printer on your own. Before you place a print order on Campaign Creator, you should work out when you want it delivered to your CLP. Then you should work back from that deadline to see when you need to place your order.
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Campaign Resources Brochure
Schedule
Deadline
Print Orders
Calling cards, newsletters, election addresses, flyers, posters, correx boards and most other standard print orders
Print orders made on Campaign Creator are batched together every two weeks
Place your order on Campaign Creator by 5pm every other Wednesday – the next deadline is shown on the front page of Campaign Creator. Your print will be delivered to you within 2 weeks of that deadline.
Tabloids
4pp and 8pp tabloid templates
Tabloid orders are batched together every week
Order by 5pm on Wednesday, and your order will be delivered by a week on Friday.
Direct Mail
Posted and Hand Delivered Direct Mail templates
Order by 5pm on Wednesday, and Direct mail orders are batched together your direct mail will drop 12-14 days later on Monday – Wednesday (if every week posted) or be delivered to your CLP within 2 weeks (if for hand delivery).
Section 2
Types of template covered
You can find the full order and delivery schedule up until the 2017 short campaign in Section 9.
Calculating Delivery Times You can make a reasonable calculation for how long it will take to deliver your print using the following formula: Total number of leaflets / Number of Volunteers / 250 / 7 In this formula, 250 is the number of leaflets you think it’s reasonable that a volunteer can take away and deliver in a week. This number can change based on the area you are delivering in. Delivering an addressed item takes long than delivering a generic leaflet, because you have to make sure you are delivering the correct item to the correct house. Use the formula above and then increase it by 33 per cent in order to calculate a realistic delivery time for an addressed item. An example: If you have 30,000 leaflets, but only ten leafleters, it will probably take you about three months to get out your leaflet across your constituency.
• However, if you have 30,000 leaflets and 30 leafleters, you will be able to • complete your delivery three times as quickly – probably in about a month.
Section 2
19
Your Labour Print Manager
Section 2
Every Labour Party Region and Nation has a Print Manager responsible for checking all print orders you make through Campaign Creator. If you would like help planning your print campaign, you can contact your Region or Nation’s Print Manager using the details below.
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Regional or Print National Office Manager
Phone
East
Teddy Ryan
012 7962 5866
teddy_ryan@labour.org.uk
East Midlands
Neil Rayner
011 5943 1777
neil_rayner@labour.org.uk
Greater London
Richard Bennett
020 7783 1181
richard_bennett@labour.org.uk
North
Kate Bolger
019 1246 5283
kate_bolger@labour.org.uk
North West
Noel Hutchinson
078 4334 4319
noel_hutchinson@labour.org.uk
Scotland
David Groundwater
014 1572 6906
david_groundwater@labour.org.uk
South East
Harry Gregson
078 7241 7312
harry_gregson@labour.org.uk
South West
Ellie Buck
011 7972 9442
ellie_buck@labour.org.uk
Wales
Joanna McIntyre
078 4334 4310
joanna_mcintyre@labour.org.uk
West Midlands
George Sinnott 012 1569 1913
george_sinnott@labour.org.uk
Yorkshire & the Humber
Tom Wrigglesworth
tom_wrigglesworth@labour.org.uk
Campaign Resources Brochure
01924 204 302
Labour Party Print Services Section 2
Where to go: campaigns.labour.org.uk/bespokeprint There are some instances where a template doesn’t quite work and you need to design something yourself. In those cases, you can still use the Labour Party’s Internal Print Department to manage the printing of your artwork and to make sure it benefits from the Labour Party’s national price discounts. The Labour Party’s Internal Print Department offers a competitively priced, high quality service on digital print and direct mail. We can either fulfil your print in-house or order from one of our national print partners. If you would like a free quote or to discuss you requirements please contact us.
The print department is located at Newcastle Head Office (Gillian Barry, Lindsay Towns, Stephen Fairley, Jemma Grey and Joe Clarke) and can be reached on 0191 246 5040. All print enquiries can be emailed to printstaff@labour.org.uk.
With Labour Party Print Services, you get:
range of digitally printed campaign • Amaterials including postcards, flyers, booklets and campaign posters
olding, inserting, stapling and • Fbooklet making Data Software • V(soariable you fully personalise your digital communications)
roofing and guidance on • Padhering to Labour Party visual identity
ulk Mailer software (cleanses and • Bsorts your data giving you access to the cheapest postal tariffs)
• e manage relations with external printers and post carriers, and can • Wmanage print jobs on your behalf to ensure you get best price and quality. • Fulfilling and enclosing in the region of 20,000 items per day Access to the party’s business mail accounts (taking second class postage from 36p to as little as 22p)
Section 2
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Bespoke Print Prices
Section 2
Unfolded Flyers and Newsletters A5 flyers are the most popular size we offer. Printed on both sides of the paper, measuring 210 x 148mm they are printed on high quality 150gsm coated satin paper. Larger size A4 flyers are great for 2pp newsletters. Measuring 297x210mm. Size
Price per item
Price per 1,000
A5
2.75p
£27.50
A4
5.5p
£55
Postcards Printed in full colour, on both sides of the card. Available in A6 (105 x 146mm) and A5 (210 x148mm). They are printed on high quality 300gsmgloss finish coated satin card. Size
Price per item
Price per 1,000
A6
1.75p
£17.50
A5
3.5p
£35
DL Flyers and Cards Printed on high quality paper or card and cut to 210mm x 99mm giving them an elongated shape. Also available in a larger long format layout 297mm x 105mm. Available on 150gsm coated satin paper and 300gsm coated satin card. 150gsm paper
300 gsm card
Size
Price per Price per Price per Price per item 1,000 item 1,000
DL
1.8p
£18
2p
£20
2.75p
£27.50
3p
£30
(210 x 99mm)
Long format (297 x 105mm)
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Folded A4 and A3 Newsletters
100gsm matt
Section 2
Printed with the options of gloss or matt finishes. Using A3 or A4 paper and folded with a single fold to make a 4pp Leaflet, or a C fold to make a 6pp leaflet. 150gsm gloss
Size
Price per item
Price per 1000
Price per item
Price per 1000
A4
5p
£50
5.5p
£55
A3
10p
£100
11.5p
£115
Booklets Available in A4 and A5 size, all booklets come with saddle stitch finishing on a high quality 150gm satin finish paper. Printed booklets can have anything from 4 to 64 inside pages. They are made up of folded and stitched sheets of paper. An A5 booklet is made up of A4 sheets that are then folded in half and then staple bound. Each folded sheet creates 4 pages, so you will need to design your booklet insides in multiples of 4 pages. Size
Price Per Item Per 4 pages
Price per 1,000 Per 4 pages
A5
8.5p
£85
A4
10p
£100
Delivery Delivery is charged at £8 per 1 kg box, and £4.50 per subsequent parcel.
Section 2
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Bespoke Direct Mail
Section 2
The Internal Print Department can provide end-to-end support to make sure you access the best postage discounts for bespoke direct mail, either for postage or hand-delivery. We post thousands of items a day and specialise in getting the best discounts possible. Supplying Your Artwork We can accept artwork as either a print-ready PDF or as a Word document. Supplying Your Data To access the best prices for your bespoke direct mail, you should make sure your data is supplied in the right format. Your data should be:
• Supplied securely – it should be password encrypted and supplied via FTP. as early as possible, even if that is before your artwork is ready. • SIfupplied we have access to the data early we can provide accurate costings and give • •
you the best possible discount. Supplied as a .csv or .xls format and have one field per column Supplied with all of the following information:
✔ Elector Name
✔ Address line 1
✔ Address line 2
✔ Address line 3
✔ Postcode
Providing the data in this format means we can fully work with it to access the best discounts – as shown overleaf. Whistl PremierSort Flex: 1st level of discount makes your mail ‘machine readable’ of 250 items • Minimum iscount of up to 12 per cent • Don standard Royal mail tariff aking your mail from • T37p to 27.6p
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Whistl Premier Pre-sorted: 2nd level discount which sorts your mail into geographical region
of 4,000 items • Minimum D iscount of up to 42 percent • on standard Royal Mail tariff aking your mail from • T36p to 23.8p
Hand Delivered Mailings
Section 2
If you want to have your direct mail delivered by your local Labour volunteers, we can arrange for your direct mail to be delivered to one address. Your direct mails will be ordered in the order you provided in the datafile, clearly boxed with instructions for volunteers. Envelopes Bespoke direct mail items are fulfilled in C5 windowed envelopes for posted items and Blank DL envelopes for hand delivery. We also offer A5 postcard self-mailers which have proved an extremely cost effective efficient way get a message out. Non-standard envelopes such as C4, coloured, non-PPI or non-return address can also be provided. Prices and lead times are available on request.
Supplying Your Artwork In order to get your artwork printed, you’ll need to supply it as a Print-Ready PDF. This means a PDF with 3mm of bleed set round it. Print Ready PDFs If you are laying up your artwork using InDesign, generating a print-ready PDF is easy:
1
In the InDesign menu at the top of the screen, click ‘File’ then click ‘Export.’
2 Under ‘Save as Type’, make sure you have ‘Adobe PDF (Print)’ selected, and then click Save
3 An Export PDF options box should then appear. In the left-hand pane, click on ‘Marks and Bleed’ and ensure Crop Marks and Bleed Marks are both ticked.
4
Click ‘Export’ and your PDF should be created with both crop and bleed.
Section 2
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If you are laying up your artwork in Publisher, the process for generating a printready PDF is slightly more complicated:
1 In order to generate a print-ready PDF in Publisher, you must first ensure
that your artwork is presented on a document sized bigger than your actual artwork. So, for example, if you are producing an A4 Newsletter, you need to position your artwork in an A3 document. To do this: i Click the Page Design tab, then click Size in the Page Setup group. ii Click Page Setup from the list of options, and select the dimensions you want. iii Position the object that you want to bleed so that it extends beyond the edges of the publication page (so for an A4 Newsletter, make sure the edges of the artwork extend out 3mm beyond the dimensions of a normal A4 sheet).
2 Once you have your artwork correctly positioned, click the File tab, and then click Print.
3 Under Printer, click the printer drop-down, and then select Advanced Output Settings.
4 Click the Marks and Bleeds tab, and then select the Crop marks check box under Printer’s marks.
5 Under Bleeds, select Allow bleeds and Bleed marks check boxes, and then click OK.
6
Click Print.
Bespoke Designs Using the basic Labour party templates If you like the look of a particular template on Campaign Creator, but it doesn’t quite work for you, you can now download the base Indesign package for a range of templates from the Campaign Creator Asset Library. Go to campaigns.labour.org.uk/asset-library and click on the ‘Indesign Package’ tag to access the files. Need a designer? The Labour Party has contacts with several independent professional designers who are experienced in designing leaflets and direct mails for a range of seats. If you would like us to put you in touch with a recommended designer, please email printstaff@labour.org.uk. 26
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Section 3
Section 3: Local Data and Targeting
Section 1
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Section 3: Local Data and Targeting Where to go: contactcreator.org.uk
Contact Creator
Section 3
Contact Creator is the Labour Party’s online voter database. Local parties can use the part of that database that covers their constituency to create customised lists of local electors in a variety of formats, including:
• Voter ID sheets • CSV files • Polling day WARP / GOTV sheets • Property lists • Statistical reports • A variety of other formats
If you want to be able to access Contact Creator for your CLP, you should contact your local Contact Creator administrator. If you don’t know who your local administrator is, you should ask your CLP Secretary. If your local CLP needs to set up a new Contact Creator administrator, please email campaigntechnology@labour.org.uk.
Running a Quick Report in 3 Easy Steps Quick Reports are available from the Contact Creator front page. They are regularly updated to show the most commonly used reports people run on Contact Creator. Running a Quick Report means you don’t have to go through every stage of creating a new report every time you want to extract some data. All you have to do is:
1. Select the report you want from the Quick Report dropdown menu on the Contact Creator front page, and click ‘create report.’
2. Select the area you want the report to run for.
3. Specify the run-time filters (normally you don’t need to change anything on this page) and click ‘finish.’
Your report will then run automatically – without the need to wade through lots of different possible reports or selecting the right output type. 28
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Nationally Created Reports A variety of pre-created Contact Creator national reports are available for you to run locally. Each group of reports are created by a different national user: Reports
Absent voters
Selections that are related to postal and proxy voters. This includes recommended lists of people who you should ensure are signed up to a postal vote, as well as lists of current postal voters you should target with persuasion and GOTPV materials when postal votes drop.
Latest Voter ID
Selections based on the latest response to a national or local Voter ID question
Property Reports
Selections based on information we have about a whole household – such as if no-one in a household is on the electoral register
Council
Selections based on the likely Council Tax band of any property
Date of majority
Selections based on when we believe an elector is turning 18
Demographic segments
Selections based on Mosaic Groups
Former Labour Voters
Selections based on when someone has told us they have voted Labour in the past, but have since told us they are voting for another party or not voting at all.
GOTV
Selections of voters we should make sure go out and vote Labour on polling day (excluding postal voters)
Latest response date
Selections based on how recently we contacted someone
Local Voting Intentions
Selections based on responses to the local voting intentions question
National Voting Intentions
Selections based on responses to the national voting intentions question
Quick Links
Commonly used selections available from the front page of Contact Creator
Standard
A wider range of commonly used selections
Undecided Voters
Selections of voters who have indicated they have yet to decide who they are voting for next time.
Section 3
Section 3
Created by
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Section 3
Other utilities within Contact Creator include:
• Local questions, petitions and surveys – which you can record information on alongside the national Voter ID questions. This can be a powerful way of making sure you collect both Voter ID information and information on people backing your local community campaigns.
• Road groups - Road groups are ready-made canvassing or delivery routes which are stored in Contact Creator with accompanying maps. Having road groups prepared means that campaigners never have to think about where to go canvassing again because suitable routes have already been created for them.
• The Marked Register Utility – The marked register is the definitive record of who has, and has not, voted at a polling station in a particular election. You can get a copy from your local authority and, using the Marked Register Utility, process and upload it to Contact Creator. This means Contact Creator will hold accurate information on which electors in your area voted at which elections. This can be absolutely crucial in targeting your GOTV work and working out which of your supporters you should prioritise to sign up for a postal vote.
Mosaic Mosaic is an additional layer of demographic and household data available within Contact Creator. Every elector on Contact Creator is assigned to one of several Mosaic categories. Each Mosaic Group and Type tells us something about that elector’s demographics and household. Mosaic isn’t created by the Labour Party. It is a system of demographic classification used widely by different public and private sector organisations, as well as major political parties. We don’t decide the names of the groups or who is in what category. But we can use the information to drive how we campaign. You can use Mosaic to target and improve your local campaign by:
• Targeting your door-knocking and other campaign work in areas rich in Mosaic groups that are more amenable to voting Labour. Many of the national selections created on Contact Creator are driven by this demographic information.
• Tailoring the messages in your direct mail and printed communications to talk about the issues most relevant to different demographic groups.
A quick reference sheet of all the main Mosaic Groups and the most effective method of contacting each group is shown opposite. For a full guide on how to get the most out of the Mosaic information in Contact Creator, go to members.labour.org.uk/campaigntechnology.
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Group Name
Description
Pref. Contact Method
City Prosperity
High status city dwellers living in central locations and pursuing careers with high rewards
1. Mobile 2. Social Media 3. Email
B
Prestige Positions
Established families in large detached homes living upmarket lifestyles
1. Email 2. Direct Mail
C
Country Living
Well-off owners in rural locations enjoying the benefits of country life
1. Direct Mail
D
Rural Reality
Householders living in inexpensive homes in village communities
1. Email 2. Direct Mail
E
Senior Security
Elderly people with assets who are enjoying a comfortable retirement
1. Telephone 2. Direct Mail
F
Suburban Stability
Mature suburban owners living settled lives in mid-range housing
1. Email
G
Domestic Success
Thriving families who are busy bringing up children and following careers
1. Email 2. Social Media
H
Aspiring Homemakers
Younger households settling down in housing priced within their means
1. Mobile 2. Email 3. Social Media
I
Family Basics
Families with limited resources who have to budget to make ends meet
1. Social Media 2. Mobile 3. Telephone
J
Transient Renters
Single people privately renting low cost homes for the short term
1. Social Media 2. Mobile 3. Email
K
Municipal Challenge
Urban renters of social housing facing an array of challenges
1. Mobile 2. Telephone 3. Direct Mail
L
Vintage Value
Elderly people reliant on support to meet financial or practical needs
1. Telephone 2. Direct Mail 3. Mobile
M
Modest Traditions
Mature homeowners of value homes enjoying stable lifestyles
1. Telephone 2. Direct Mail
N
Urban Cohesion
Residents of settled urban communities with a strong sense of identity
1. Mobile 2. Social Media 3. Direct Mail 4. Telephone
O
Rental Hubs
Educated young people privately renting in urban neighbourhoods
1. Social Media 2. Mobile 3. Email
Section 3
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Section 1
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The New Doorstep App
W here to go: members.labour.org.uk/campaigntechnology
You can now use the Labour Party’s new Doorstep App to record Voter ID on your mobile phone or tablet while out on the doorstep.
Section 3
You can run your entire door-knocking session from your phone, or you can continue to use paper Voter ID sheets and let individual door-knockers enter in their responses directly, rather than having to feed them back to the person running the board. Now, whenever you run a Voter ID report in Contact Creator, you will also get a Session ID and PIN. Log in with those details, you will then be able to enter in Voter ID responses for the people in your selection.
Section 4
A full guide on how to use the Doorstep App is available on members.labour.org.uk/campaigntechnology The Doorstep App can be used on most tablets and smartphones – all you need is a stable internet connection.
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Section 4
Section 4: Local Digital Campaigning
Section 4: Local Digital Campaigning Nationbuilder Where to go: email nationbuilder@labour.org.uk Nationbuilder is an integrated online campaign package. It includes a website, an email tool and a database of people– and helps us take a systematic approach to volunteer management and capacity building.
Section 4
With Nationbuilder you get: ✔ A professional website where it’s easy for supporters to get involved ✔ An easy to use, free email platform ✔ Help to grow and manage your volunteer teams
Nationbuilder Websites
• Quickly set up a website based on one of 4 professional designs - meaning you don’t have to be an HTML expert to get your website up and running.
• Create petitions, surveys and events through your website – all respondents will be pulled in to your database of people.
Have a look at some of the Labour MPs and CLPs who use NationBuilder: • www.anna4redcar.org.uk • www.lewishamdeptfordlabour.org.uk • www.southampton-labour.org.uk • www.clivelewis.org
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Nationbuilder Emails • NationBuilder provides a great email platform that is easy to use, and free, with no data limits. • Segment your data and send bespoke, personalised emails - for example to those who have RSVP’d to an event on your website, or to those in your database living in a particular area.
Nationbuilder Volunteers
Section 4
• At the heart of your NationBuilder account is your database of people. • You can use this database to categorise, search and stay in touch with everyone relevant to your campaign. • Volunteers and potential volunteers (leads) are all stored in one place. • Although the NationBuilder website and email tools are excellent in their own right, it is the fact that they are integrated with your database that makes NationBuilder such an effective campaign package.
Nationbuilder Events
• Create Events on Nationbuilder for your regular campaign sessions or any other campaign event. • All respondents will be pulled through into your database of people • When the Labour Party advertises national campaign days, we collate events from Labour Party Nationbuilder sites and events created on the Labour Events Tool (next section), and advertise them to local members based on where they live.
Buying Nationbuilder NationBuilder is available with the Labour Party at a special rate of £20 per month (inc. VAT). To sign-up, email nationbuilder@labour.org.uk.
Section 4
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The Labour Events Tool Where to go: events.labour.org.uk If you don’t have Nationbuilder, you can still create events and advertise them to your local members using the Labour Events Tool. To create a local event, go to: events.labour.org.uk/community-events/create-event It’s a quick and simple process – you just need to put in when the event is happening, what it is, and the location / meeting point. After you create an event, it has to be checked by your regional or national Labour Party office before it appears on events.labour.org.uk. If you ever need an event to appear quickly, contact your regional or Scottish / Welsh Labour Party office using the details in Section 7.
Section 4
When the Labour Party advertises national campaign days, we collate events from Labour Party Nationbuilder sites and events created on the Labour events tool, and advertise them to local members based on where they live.
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Campaign Creator Digital Tools Where to go: campaigns.labour.org.uk/catalogue/campaigns/digital-templates
Campaign Creator Text Messages Price: 4p per text You can use Campaign Creator to send out SMS (‘Short Message Service’) messages, better known as text messages. You can:
Section 4
✔ Upload a contact list of mobile numbers from Member Centre, Contact Creator or any other csv file of electors who have given their permission for you to contact them by text ✔ Create a text message of up to 134 characters, and specify the name that it will appear to come from ✔ Create keywords like SAVEOURHOSPITAL which your audience can text back to you to sign up to your local campaign ✔ Schedule your SMS to go out at a particular time, such as 8am and 5pm on polling day
YOUR TEXT MESSAGE OF UP TO 134 CHARACTERS.
SAVEOURHOSPITAL
Campaign Creator Emails Price: Free The Labour Party recommends your local party buys Nationbuilder to manage your volunteers, website and email campaigns. However, we know some parties may have other systems already in place. That’s why we still provide a completely free email tool through Campaign Creator, accessible by any Labour Party member using your standard Membersnet login details. Using Campaign Creator’s email tool, you can: ✔ Upload a contact list from Membersnet, Contact Creator or any other csv file ✔ Create professional looking emails including images, text and variable text (such as including the recipient’s name in the email) ✔ Send emails to large contact lists for free ✔ Schedule emails to be sent at a particular time ✔ Use the Email Dispatch Report to monitor who has opened your email and who hasn’t, allowing you to hone your future emails to improve open rates Section 4
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Campaign Creator Infographics
Section 4
You can use Campaign Creator to create localised infographics about your campaign, all sized to appear properly on Facebook and Twitter. Just customise the template as normal, order it, and you will get a JPEG file you can then upload and share on social media.
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Section 5
Section 5: Local Members and Supporters Section 1
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Section 5: Local Members and Supporters Where to go: www.labourmembership.com MemberCentre is the Labour Party’s online membership database. It is designed to make contacting members in your area as easy and efficient as possible, and also allows CLPs to keep their information up to date. You can use MemberCentre to:
Section 5
• Update a member or supporter’s details • Run a membership report to show all the members, registered supporters and / or affiliated supporters in your area • Run a report to show which of your members are in arrears in their membership payments • Run a freeze date report to show only members and / or supporters who joined before a certain date, and are therefore eligible to take part in a specific selection process • Edit the roles held (such as Secretary or Treasurer) by members within your CLP and for local branches • Create tags you can assign to certain members, such as ‘willing to knock on doors’ to help you capture and manage information you get from membership mobilisation work You can download a full guide for using MemberCentre from the front page of www.labourmembership.com.
Members and Supporters MemberCentre holds the records for: • Your local Labour members • Your local registered supporters - Labour Party supporters who have established a relationship with us • Your local affiliated supporters – members of Trade Unions which are affiliated to the Labour Party and who have signed up as affiliated supporters
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Accessing MemberCentre Your secretary, vice chair membership and all branch secretaries will be automatically granted access to MemberCentre. To nominate any further MemberCentre users, please send a quick email to labourmembership@labour.org.uk. Please include with your email, the name and membership number of the users you would like us to set up and the branches or constituencies you would like them to have access to. You can log in to MemberCentre by going to members.labour.org.uk and logging in with your standard membership details. After logging in to Membersnet you will see a MemberCentre button you can click to take you directly to MemberCentre. Once you have logged in to Membersnet, you can also go straight to MemberCentre by going to www.labourmembership.com.
Engaging with your Members and Supporters Where to go: members.labour.org.uk/members--supporters
• Organising a New Member’s event • Keeping in touch with First Year Renewers • Contacting members in arrears • Contacting members due to lapse • Mobilising your members
You can also access:
• Sign-up forms for new members • Membership join forms and renewal forms for existing members • Role descriptions for key CLP roles • MemberCentre User Guide • A directory of Labour Socialist Societies, Friends Groups and Unions • A best practice library with some examples of great work CLPs are doing on member engagement and retention. To submit examples from your CLP, email membershipaction@labour.org.uk
Section 5
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Section 5
The Membership and Supporters page of Membersnet provides a range of guides and resources for engaging and mobilising your local members and supporters, as well as guides for members taking up positions of responsibility within your CLP. You can download guides and scripts on:
Membership Materials You can order simple membership forms from the Labour Party Shop, and a range of localisable materials for communicating with your members from Campaign Creator.
Membership Forms shop.labour.org.uk £1 for 50
A simple A5 form someone can fill in to join the Labour Party
Membership Mailing A letter you can order to be sent to all your local members, campaigns.labour.org.uk usually around the start of the short campaign. 50p per letter Includes: • Personalised letter from the candidate • Candidate poster • Timetable of key campaign events • Donation and mobilisation form
Section 5
New Members’ You can use this customisable booklet to send to your new Introduction Booklet members so they can find out all about being a member in campaigns.labour.org.uk your CLP £42 for 100
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Section 6
Section 6: Training and Guides
Section 1
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Section 6: Training and Guides Where to go: members.labour.org.uk The Labour Party’s Training, Development and Community Organising team are here to help members, elected representative and CLPs build their local party, campaign for change in our communities, and win elections. Together with our colleagues in the Campaign Technology, we provide support and guidance for Labour’s campaign tools, as well as, a range of useful how-to guides. You can access all the Labour Party’s training resources by going to members.labour.org.uk.
The Training Bulletin
Section 6
The Training Team produces a weekly email bulletin listing upcoming training events and other useful information about support for your local campaign. To receive the training bulletin, email training@labour.org.uk with SUBSCRIBE as the subject.
Weekly Webinars
Where to go: members.labour.org.uk/training-listings
Any Labour member can sign up to one of our online training webinars, which cover a range of subjects from campaign technology, planning your election campaign, legal briefings and briefings on national campaigns. Go to members.labour.org.uk/training-listings to sign up. • Webinars are usually on a Tuesday or Wednesday evening and are free to join and take part in. • Campaign training webinars usually last 30-45 minutes • Campaign technology webinars usually last 1 hour • All you need to access a webinar is a computer, phone or tablet with an internet connection, and speakers or headphones on your computer
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Signing up for a webinar is easy: 1. Click on the link in the Training Email for a webinar you are interested in, or access a full list of upcoming sessions at members.labour.org.uk/training-listings 2. On the specific webinar page, click the ‘signup now’ button 3. We will send you an email with a link to the event on the day of the session by 5pm.
The Webinar Library
Where to go: members.org.uk/webinar-library
We post recording of our training sessions on Membersnet for you to watch again in your own time. The webinars available to download include:
Section 6
• Election print planning • Introducing Campaign Creator: Part 1: Generic Print • Introducing Campaign Creator: Part 2: Personalised Communications • Introducing Campaign Creator: Part 3: The New Direct Mail Tool • Taking and Creating Impressive Images • Writing Good Copy • Contact Creator: The Essentials Part 1 • Contact Creator: The Essentials Part 2 • Contact Creator: Direct Mail • Contact Creator: Uploading Absent Voters • Contact Creator: Uploading The Marked Register • Contact Creator: Questions, Petitions, Surveys & Events • Contact Creator: Targeting with the Selection Builder - Part 1 • Contact Creator: Targeting with the Selection Builder - Part 2 • Contact Creator: Administration • Planning Polling Day with the Polling Day App • The Count • NationBuilder: Creating a Campaign Website • NationBuilder: Volunteer Management with your People Database • NationBuilder: Organising Events on your Website • NationBuilder: Communicating with Email and Social Media • Organising your members and managing MemberCentre for the General Election campaign • Welcoming new members and supporters top tips
Section 6
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Campaign Resources Where to go: members.labour.org.uk/campaign-resources The Campaign Resources section of membersnet contains all of our latest campaign materials, including campaign packs, graphics, model copy and model press releases. This page is frequently updated with everything you need to help you campaign in your constituency. The page is divided into four sections: Membership & Supporters, Resources for Organisers, Legal Advice and Graphics Library.
Resources for Organisers Everything you need to activate a campaign in your constituency can be found here. This section contains:
✔ The Voter ID script ✔ Resources and campaign packs for major national campaigns ✔ Polling day resources ✔ A guide to Individual Elector Registration ✔ Election Handbooks
Legal Advice
Section 6
Our compliance team have provided a series of helpful legal guides and briefings which can be found here, including:
46
✔ Campaigners Code of Conduct ✔ Legal Briefings for General and Local Elections ✔ Election Expenses Forms ✔ Endorser Consent Forms ✔ Public liability and election cars insurance ✔ Data Protection Information ✔ Information on Parliamentary and Local Government selection procedures ✔ The Labour Party Rule Book
Campaign Resources Brochure
Graphics Library In this section you can find all the basic artwork and style tools necessary to make sure your communications reflect the Labour Party’s brand identity. You can download:
✔N ational, Scottish and Welsh versions of the Labour Party logo – available as JPEGs and EPS files ✔ The Labour Party’s official font – Open Sans ✔ The Labour Party’s official colour palette ✔ The official Labour Party Style Guide
Campaign Technology Helpdesk
Where to go: members.labour.org.uk/campaigntechnology
The Campaign and Technology Support Team are here to provide campaign training support and help you with Contact Creator, Campaign Creator, Membersnet and NationBuilder. For general advice on campaigning or support with any of the above campaign technology platforms you can call us on 0345 092 22 99 (Option 3). We are here Monday - Friday between 09:30 and 18:00, with extended hours at election time.
Section 6
You can also get in touch using this link or by emailing campaigntechnology@labour.org.uk You can also visit members.labour.org.uk/campaigntechnology to download guides for using Contact Creator, Campaign Creator, Membersnet and Nationbuilder.
Section 6
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Section 7
Section 7: Local Financial Support
Section 1
49
Section 7: Local Financial Support The NEC Development Fund Where to go: members.labour.org.uk/campaign-resources
In 2011, the Labour Party’s National Executive established a fund to support local community organising, innovative local digital campaigning, and to improve local diversity and democracy. Any local party can submit a bid to the NEC to support your work in one of these areas. CLPs can also join together to submit joint bids. The NEC fund is not intended to support the everyday workings of a local party such as postage or leaflets. The goal of the fund is to provide support for local organisers, innovative campaigns and new or additional activity and projects that otherwise would not happen. You can submit a bid to the fund under one of two categories: Local Campaigns and Improvements, or Diversity and Democracy.
Local Campaigns and Improvements Bids Applications under this category are aimed at:
• supporting the employment of Local Organiser or Trainee Organiser
• developing and delivering innovative local campaigns, particularly the use of digital technology, community organising and outreach work
• campaigns targeting different groups of voters
Section 7
Diversity and Democracy Bids This category is aimed at:
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• improving the diversity of local parties
• supporting candidate recruitment programmes to increase participation of under-represented groups
• programmes of membership and supporter engagement, particularly new members
• helping CLPs with the cost of sending delegates to Annual, Scottish and Welsh conferences
Campaign Resources Brochure
Trainee Community Organiser Programme As part of the Local Campaign and Improvement bids, local parties can bid to be a part of the Labour Party’s National Trainee Organiser Programme. Trainee Organisers are recruited as a group through a nationally advertised recruitment process. The Party will provide a training programme for all Trainee Organisers through the Party’s national Training and Development Team. Local parties wishing to employ a Trainee Organiser through this scheme don’t pay for any of the training or HR support. All local parties need to provide is 50% of the employment cost.
How to apply You can download a full pack with more information about the funding streams and how to apply at members.labour.org.uk/campaign-resources. The pack includes more information about the criteria for each stream as well as examples of previous successful bids. The pack also includes details of how your local party can employ a Trainee Organiser through the scheme, benefiting from a national Labour Party recruitment and training scheme at no additional cost. In the case of all bids, the NEC panel would expect that local parties have explored all options in undertaking their proposed activities themselves and can provide evidence to that effect. Joint applications from CLPs with support from party stakeholders and requests for match-funding of projects and local organisers are welcomed.
The upcoming deadlines for applying to the fund are: • 9am Monday 27 February 2017 • 9am Monday 28 August 2017
Section 7
You can submit your application to the fund online at www.labour.org.uk/development-fund
For more information about the fund, you can also contact Greg Burton on 020 7783 1102 or greg_burton@labour.org.uk.
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Section 8
Section 8: Model Campaigns
Section 1
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Section 8: Model Campaigns Model Campaign Budgets This section shows you how you can put together the products in this brochure into a comprehensive campaign budget. The budgets below are only examples – they can and should be adapted according to your local party’s finances and goals.
12 Month Campaign Budget (No Elections) The budget below shows what an active CLP should be looking to achieve on a year when they are not building up for elections. You should be aiming to have a regular door-knocking session at least every 2 weeks, and have the capacity to get out a constituency-wide newsletter or tabloid about every 3 months. You may also wish to consider having a system in place for sending out very small-run, regular direct mails every month. Good targets for these direct mails could be a list of new electors who have moved on to the electoral register every month (which you can get from your local authority) and a direct mail to all new Labour supporters identified in the last month (which you can select through Contact Creator).
All Year Round Items
Quantity
Price
A5 Calling Card - Survey
20,000
£711
Monthly Direct Mail to new Labour supporters
150 per month
£61 x 12
Monthly Direct Mail to new residents
100 per month
£40 x 12
Vote Labour Stickers
5 rolls of 250
£20
Nationbuilder License
12 months
£240
Section 8
Constituency-wide Items
Price
Delivery Window
Summer Tabloid 4pp
30,000
Autumn Newsletter A3
30,000
New Year Tabloid
30,000
£908 January – March
Spring Newsletter A4
30,000
£768 April – May
TOTAL
54
Quantity
Campaign Resources Brochure
120,000
£908 June – September £1,360 October – December
£3,944
12 Month Campaign Budget (Election Year) The budget below shows what an active CLP should be looking to achieve in the 12 months leading up to an important set of elections. This builds on the budget set out above, but includes an increase of activity in the months building up to the short campaign.
All Year Round Items
Quantity
A5 Calling Card – Survey
20,000
Monthly Direct Mail to new Labour supporters
150 per month
£61
Monthly Direct Mail to new residents
100 per month
£40
Vote Labour Stickers
5 rolls of 250
£20
Nationbuilder License
12 months
£240
Pre-short campaign membership mailing
250
£126
Constituency-wide Items
Quantity Price
Price £711
Delivery Window
Summer Tabloid
30,000
Autumn Newsletter A3 2pp
30,000
£1,360 October – December
New Year Newsletter A3 2pp
30,000
£1,360 January - February
Direct Mail – Postal Vote Registration
15,000
£2,835 February - March
TOTAL
£908 June – September
£6,463
Section 8
Section 8
55
It’s good practice to create a separate budget for your short campaign. The example budget below plans for an item to be delivered every 2 weeks – one item across your whole constituency, the remaining items only going into your target wards.
Local Government Short Campaign Budget Short Campaign Items Red Rosettes Labour Balloons Calling Card DL Street Stall & School Gates Flyer Candidate Name Posters – A4 Newsletter A3 Direct Mail 1 (target & Labour held wards)
Delivery Window
20
£20 Weeks 1-6
100
£10 Weeks 1-6
10,000
£208 Weeks 1-6
5,000
£90 Weeks 1-6
500 30,000 4,000
£33 Week 1 £1,360 Week 1-2 £1,636 Week 3
Newsletter A4 (target wards only)
10,000
Direct Mail 2 (target wards only)
4,000
Polling Day Reminder Cards
5,000
Good Morning Card – DL
2,000
£96 Polling Day
Polling Day Card – Long Format
5,000
£189 Polling Day
Time is Running Out Card – DL
2,000
£96 Polling Day
Section 8
TOTAL
56
Quantity Price
Campaign Resources Brochure
£256 Week 3-4 £1,636 Week 5 £138 Week 5-6
£5,768
6 Week Local Government By-Election Budget The package below shows what you might seek to order and distribute in a competitive by-election in a ward of around 10,000 electors and 6,000 households. Product
Quantity Price Delivery Window
Vote Labour posters
200
£14 Week 1
Vote Labour stickers
500
£8 Week 1
Vote Labour correx boards
10
£30 Week 1
Labour Rosettes
10
£10 Week 1
DL Calling Cards
3,000
A5 4pp Candidate Introduction Leaflets
6,000
£181 Week 1-2
A4 2pp Newsletters
6,000
£181 Week 3-4
Hand-delivered 2pp Direct Mails
1,000
£114 Week 5-6
Week of Poll A5 Flyers
3,000
£73 Week 6
Polling Day Good Morning Cards
3,000
£146 Polling Day
Polling Day 2-horse race Cards
3,000
£110 Polling Day
TOTAL
£74 Weeks 1-6
£941
Parliamentary Election Short Campaign Budget Product Membership Mailing Candidate Freepost Addressed A5 6pp A4 Personalised Poster
Quantity 400
Cost
Delivery Window
£201 Before short campaign
24,000
£1,032 Week 1
500
£33 Week 1
Calling Card DL
10,000
£208 Weeks 1-6
A3 Newsletter
30,000
£1,359 Week 1-2
Tabloid 4pp
30,000
£908 Week 3-4
5,000
£160 Week 4
Candidate Freepost Addressed A5 8pp
27,000
£1,296 Week 5
1pp posted letter in DL envelope
10,000
£4,090 Week 5
Polling Day DL Card 1
10,000
£208 Polling Day
Polling Day DL Card 2
10,000
£208 Polling Day
Polling Day Long Format
10,000
£296 Polling Day
TOTAL
Section 8
Candidate Freepost Addressed A5 4pp
£9,999
*please note – Candidate Freepost prices shown here are based on the prices offered for the 2016 Scottish Parliament and Welsh Assembly elections.
Section 8
57
58
Campaign Resources Brochure
Section 9: Useful References
59
Section 9
Section 1
Section 9: Useful References Price List Campaign Shop I’m Voting Labour Window Poster A3
£9 for 100
I’m Voting Labour Window Poster A4
£7 for 100
I’m Voting Labour Labour Correx Board (A2 double-sided for garden stakes)
£30 for 10
Section 9
I’m Voting Labour Correx Boards 6ft x 4ft £200 for 5 (very large)
60
Vote Labour Stickers
£4 for 1 roll of 250
Red Rosettes
£1 per rosette
Labour balloons
£10 for 100
Individual Elector Registration Cards
£15 for 1000
2016 Membership Forms
£1 for 50
Tellers Pad
£20 for 500
Campaign Resources Brochure
Section 9
£168
£202
£55
£66
£122
£127
£82
£103
A3 Newsletter
A3 Newsletter - Survey
Flyer A5
Flyer A5 - Survey
Letterhead 1pp
Letterhead 2pp
GOTV DL
GOTV Long Format
£164 £818
£82
£409
£428
£415
£24
Direct Mail – Posted 2pp
A5 Self Mailer – Posted
A6 Personalised Promise Card
£48
£830
£856
£113
£57
-
-
£124
£96
£155
£148
£77
£64
£240
£200
£127
£106
£149
Direct Mail – hand delivered 1pp Direct Mail – hand delivered 2pp Direct Mail – Posted 1pp
-
£104
A4 Newsletter - Survey
Tabloid 8pp
£87
A4 Newsletter
-
£124
Calling Card A5 - Survey
Tabloid 4pp
£103
Calling Card A5
£124
1,000 2,000 £25 £50 £30 £60
Calling Card DL Calling Card DL - Survey
Campaign Creator
Section 9
61
£327
£226
-
-
£167
£124
£212
£197
£97
£81
£316
£263
£172
£143
£200
£167
4,000 £99 £119
£408
£282
£620
£584
£189
£138
£241
£222
£108
£90
£354
£295
£194
£162
£227
£189
5,000 £123 £148
£490
£339
-
-
£210
£152
£270
£247
£118
£98
£392
£327
£217
£181
£252
£210
6,000 £148 £178
£572
£395
-
-
£232
£166
£299
£271
£128
£107
£431
£359
£240
£200
£278
£232
7,000 £166 £199
£653
£452
-
-
£253
£180
£328
£296
£139
£116
£468
£390
£263
£219
£304
£253
8,000 £180 £216
£735
£508
-
-
£275
£194
£356
£322
£149
£124
£506
£422
£286
£238
£330
£275
9,000 £194 £233
£816
£564
£721
£657
£296
£208
£384
£346
£160
£133
£544
£453
£307
£256
£355
£296
£72
£96
£120
£144
£168
£192
£216
£240
£1,245 £1,660 £2,075 £2,490 £2,905 £3,320 £3,735 £4,150
£1,284 £1,712 £2,140 £2,568 £2,996 £3,424 £3,852 £4,280
£1,128
£936
£754
£592
£415
£768
£691
£318
£265
£1,087
£906
£614
£512
£710
£592
£2,040
£1,410
£1,050
£836
£740
£519
£960
£864
£397
£331
£1,358
£1,132
£768
£640
£888
£740
25,000 £519 £623
£2,448
£1,692
£1,161
£908
£887
£623
£1,152
£1,037
£476
£397
£1,631
£1,359
£922
£768
£1,064
£887
30,000 £623 £748
£360
£480
£600
£720
£6,225 £8,300 £10,375 £12,450
£6,420 £8,560 £10,700 £12,840
£6,135 £8,180 £10,225 £12,270
£1,224 £1,632
£846
£837
£726
£444
£312
£576
£518
£239
£199
£816
£680
£461
£384
£533
£444
10,000 15,000 20,000 £208 £312 £415 £250 £374 £498
£1,227 £1,636 £2,045 £2,454 £2,863 £3,272 £3,681 £4,090
£245
£170
-
-
£146
£110
£184
£173
£88
£73
£278
£232
£150
£125
£175
£146
3,000 £74 £89
Digital Campaigning Nationbuilder
ÂŁ20 per month
Campaign Creator SMS
4p per text
Campaign Creator Print Order Deadlines Print Orders What this covers: orders for calling cards, newsletters, election addresses, flyers, posters, correx boards and most other standard print orders. Schedule: Print orders made on Campaign Creator are batched together every two weeks.
Section 9
Deadlines: Place your order on Campaign Creator by 5pm every other Wednesday – the next deadline is shown at the top of the Campaign Creator homepage. Your print will then be delivered to you within 2 weeks.
62
Order Deadline
Delivery Deadline
Wednesday 21 Sep 2016
Monday 3 Oct 2016
Wednesday 5 Oct 2016
Monday 17 Oct 2016
Wednesday 19 Oct 2016
Monday 31 Oct 2016
Wednesday 2 Nov 2016
Monday 14 Nov 2016
Wednesday 16 Nov 2016
Monday 28 Nov 2016
Wednesday 30 Nov 2016
Monday 12 Dec 2016
Wednesday 14 Dec 2016
Monday 9 Jan 2017
Wednesday 11 Jan 2017
Monday 23 Jan 2017
Wednesday 25 Jan 2017
Monday 6 Feb 2017
Wednesday 8 Feb 2017
Monday 20 Feb 2017
Wednesday 22 Feb 2017
Monday 6 Mar 2017
Wednesday 8 Mar 2017
Monday 20 Mar 2017
Wednesday 22 Mar 2017
Monday 3 Apr 2017
Campaign Resources Brochure
Tabloids What this covers: orders placed using 4pp and 8pp tabloid templates. Schedule: Tabloid orders are batched together every week. Deadlines: Order by 5pm on Wednesday, and your order will be delivered by a week on Friday.
Order Deadline
Deliveries start
Deliveries end
Wed 21 Sep 2016
Wed 28 Sep 2016
Fri 30 Sep 2016
Wed 28 Sep 2016
Wed 05 Oct 2016
Fri 07 Oct 2016
Wed 05 Oct 2016
Wed 12 Oct 2016
Fri 14 Oct 2016
Wed 12 Oct 2016
Wed 19 Oct 2016
Fri 21 Oct 2016
Wed 19 Oct 2016
Wed 26 Oct 2016
Fri 28 Oct 2016
Wed 26 Oct 2016
Wed 02 Nov 2016
Fri 04 Nov 2016
Wed 02 Nov 2016
Wed 09 Nov 2016
Fri 11 Nov 2016
Wed 09 Nov 2016
Wed 16 Nov 2016
Fri 18 Nov 2016
Wed 16 Nov 2016
Wed 23 Nov 2016
Fri 25 Nov 2016
Wed 23 Nov 2016
Wed 30 Nov 2016
Fri 02 Dec 2016
Wed 30 Nov 2016
Wed 07 Dec 2016
Fri 09 Dec 2016
Wed 07 Dec 2016
Wed 14 Dec 2016
Fri 16 Dec 2016
Wed 14 Dec 2016
Wed 04 Jan 2017
Fri 06 Jan 2017
Wed 04 Jan 2017
Wed 11 Jan 2017
Fri 13 Jan 2017
Wed 11 Jan 2017
Wed 18 Jan 2017
Fri 20 Jan 2017
Wed 18 Jan 2017
Wed 25 Jan 2017
Fri 27 Jan 2017
Wed 25 Jan 2017
Wed 01 Feb 2017
Fri 03 Feb 2017
Wed 01 Feb 2017
Wed 08 Feb 2017
Fri 10 Feb 2017
Wed 08 Feb 2017
Wed 15 Feb 2017
Fri 17 Feb 2017
Wed 15 Feb 2017
Wed 22 Feb 2017
Fri 24 Feb 2017
Wed 22 Feb 2017
Wed 01 Mar 2017
Fri 03 Mar 2017
Wed 01 Mar 2017
Wed 08 Mar 2017
Fri 10 Mar 2017
Wed 08 Mar 2017
Wed 15 Mar 2017
Fri 17 Mar 2017
Wed 15 Mar 2017
Wed 22 Mar 2017
Fri 24 Mar 2017
Wed 22 Mar 2017
Wed 29 Mar 2017
Fri 31 Mar 2017
Wed 29 Mar 2017
Wed 05 Apr 2017
Fri 07 Apr 2017
63
Section 9
Section 9
Direct Mail What this covers: orders placed using the Direct Mail – Hand Delivered and Direct Mail – Posted templates. Schedule: Direct mail orders are batched together every week.
Section 9
Deadlines: Order by 5pm on Wednesday, and your direct mail will drop 12-14 days later on Monday – Wednesday (if posted) or be delivered to your CLP within 2 weeks (if for hand delivery).
64
Order Deadline
Deliveries / Posted Drops start
Deliveries / Posted Drops end
Wed 21 Sep 2016
Mon 03 Oct 2016
Wed 05 Oct 2016
Wed 28 Sep 2016
Mon 10 Oct 2016
Wed 12 Oct 2016
Wed 05 Oct 2016
Mon 17 Oct 2016
Wed 19 Oct 2016
Wed 12 Oct 2016
Mon 24 Oct 2016
Wed 26 Oct 2016
Wed 19 Oct 2016
Mon 31 Oct 2016
Wed 02 Nov 2016
Wed 26 Oct 2016
Mon 07 Nov 2016
Wed 09 Nov 2016
Wed 02 Nov 2016
Mon 14 Nov 2016
Wed 16 Nov 2016
Wed 09 Nov 2016
Mon 21 Nov 2016
Wed 23 Nov 2016
Wed 16 Nov 2016
Mon 28 Nov 2016
Wed 30 Nov 2016
Wed 23 Nov 2016
Mon 05 Dec 2016
Wed 07 Dec 2016
Wed 30 Nov 2016
Mon 12 Dec 2016
Wed 14 Dec 2016
Wed 07 Dec 2016
Mon 19 Dec 2016
Wed 21 Dec 2016
Wed 14 Dec 2016
Mon 09 Jan 2017
Wed 11 Jan 2017
Wed 04 Jan 2017
Mon 16 Jan 2017
Wed 18 Jan 2017
Wed 11 Jan 2017
Mon 23 Jan 2017
Wed 25 Jan 2017
Wed 18 Jan 2017
Mon 30 Jan 2017
Wed 01 Feb 2017
Wed 25 Jan 2017
Mon 06 Feb 2017
Wed 08 Feb 2017
Wed 01 Feb 2017
Mon 13 Feb 2017
Wed 15 Feb 2017
Wed 08 Feb 2017
Mon 20 Feb 2017
Wed 22 Feb 2017
Wed 15 Feb 2017
Mon 27 Feb 2017
Wed 01 Mar 2017
Wed 22 Feb 2017
Mon 06 Mar 2017
Wed 08 Mar 2017
Wed 01 Mar 2017
Mon 13 Mar 2017
Wed 15 Mar 2017
Wed 08 Mar 2017
Mon 20 Mar 2017
Wed 22 Mar 2017
Wed 15 Mar 2017
Mon 27 Mar 2017
Wed 29 Mar 2017
Wed 22 Mar 2017
Mon 03 Apr 2017
Wed 05 Apr 2017
Campaign Resources Brochure
Useful Contacts Campaign Technology campaigntechnology@labour.org.uk 0345 092 22 99, then choose ‘Option 3’ Regional, Scottish and Welsh Labour Party Offices Regional or National Office
Phone
East
01279 625 860
eastern@labour.org.uk
East Midlands
0115 943 1777
eastmidlands@labour.org.uk
Greater London
020 7783 1170
london@labour.org.uk
North
0191 246 5276
north@labour.org.uk
North West
01925 574913
northwest@labour.org.uk
Scotland
0141 572 6900
scotland@labour.org.uk
South East
0118 923 9400
southeast@labour.org.uk
South West
0117 972 9440
contact@laboursouthwest.org.uk
Wales
02920 877700
wales@labour.org.uk
West Midlands
0345 092 2299
wmids@labour.org.uk
Yorkshire & the Humber
01924 291 221
yorkshire@labour.org.uk
Other Labour Party services Phone 0345 092 22 99, then press…
1 to join the Labour Party or discuss your membership
2 for advice on MemberCentre and membership engagement
3 for Campaign Technology support
4 for Conference Services
5 for any other issue
Notes
65
66
Campaign Resources Brochure
8423_16 Promoted by Iain McNicol, General Secretary, the Labour Party, on behalf of the Labour Party, both at Southside, 105 Victoria Street, London, SW1E 6QT.