Social media 101: how to use digital to win elections Chloe Green Social Media and Web Content Manager
What I’ll take you through •
How does the Labour Party use social media?
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How should activists be using social media?
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Which channels are effective, and how are they effective?
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How should you manage your online communities?
How does the Labour Party use social media?
Our channels
The pillars of our content
Attack Enable Influence Offer User-first
How that actually looks…
How that actually looks…
How that actually looks…
How that actually looks…
How that actually looks…
So how should our activists be using social media?
Reach people: Creatively
Reach people: Locally
Social media channels: which ones and why?
Create community through groups
Personal stories
Upselling
Mobilise via events
Rebuttal and attack
“Normalising� politics
Share messages & create social proof
Humour
FOMO and mobilisation
Creating a safe space in your Facebook Group
1. Set rules
2. Moderate
3. Report
complaints@labour.org.uk
4. Block
So what should you do? • Start creating content! • Bolster the party’s key messages, locally and creatively • Create safe, inclusive digital spaces
Thank you for listening! @UKLabour /labourparty @uklabour
Useful contacts and sites to visit Training Team - training@labour.org.uk | labour.org.uk/training | achieve.labour.org.uk Organise Team - organise@labour.org.uk
Labour Party Fundraising and Development Team - development@labour.org.uk Legal Hotline - legal_queries@labour.org.uk |020 77831498 Telephone: 0345 092 22 99 Option 3 | Campaign Technology | campaigntechnology@labour.org.uk Monday – Friday 9:30am – 6:00pm Option 5 | Labour Membership | labourmembership@labour.org.uk Monday – Thursday 9am–5pm, Friday 9am–4:30pm
Thank you!