LPC social-media 2018

Social media 101: how to use digital to win elections Chloe Green Social Media and Web Content Manager

What I’ll take you through •

How does the Labour Party use social media?

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How should activists be using social media?

•

Which channels are effective, and how are they effective?

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How should you manage your online communities?

How does the Labour Party use social media?

Our channels

The pillars of our content

Attack Enable Influence Offer User-first

How that actually looks…

How that actually looks…

How that actually looks…

How that actually looks…

How that actually looks…

So how should our activists be using social media?

Reach people: Creatively

Reach people: Locally

Social media channels: which ones and why?

Facebook

Twitter

Instagram

Create community through groups

Personal stories

Upselling

Mobilise via events

Rebuttal and attack

“Normalising� politics

Share messages & create social proof

Humour

FOMO and mobilisation

Creating a safe space in your Facebook Group

1. Set rules

2. Moderate

3. Report

complaints@labour.org.uk

4. Block

So what should you do?

• Start creating content!

• Bolster the party’s key messages, locally and creatively • Create safe, inclusive digital spaces

Thank you for listening! @UKLabour /labourparty @uklabour

Useful contacts and sites to visit Training Team - training@labour.org.uk | labour.org.uk/training | achieve.labour.org.uk Organise Team - organise@labour.org.uk

Labour Party Fundraising and Development Team - development@labour.org.uk Legal Hotline - legal_queries@labour.org.uk |020 77831498 Telephone: 0345 092 22 99 Option 3 | Campaign Technology | campaigntechnology@labour.org.uk Monday – Friday 9:30am – 6:00pm Option 5 | Labour Membership | labourmembership@labour.org.uk Monday – Thursday 9am–5pm, Friday 9am–4:30pm

Thank you!