TIO Markets HELEN ASTANIOU Chief Marketing Officer at TIO Markets
You think you know what marketing is? 3 Misconceptions addressed. When I’m asked by people who don’t know me, what do I do for a living, I tend to default to the easiest answer and use a word that everybody kind of, sort of understands. Regardless of which language I am speaking at the time and irrespective of which country I’m in, I’ll always answer using the English word. Kamno marketing. Faccio marketing. I’m in marketing. Not wanting to dull the conversation with the ins and outs of what that actually looks like on a day-to-day basis, I leave it at that. I’m pretty sure nobody actually really wants greater depth on the issue, but there is a part of me that really wants to elaborate on the excitement and the challenge of that world. So this article is my opportunity to release all that unspoken and unsaid verbal content about what marketing really is. You think you know what marketing really is? Keep reading and let’s see if that’s true.
