Brokeree Solutions

ELINA BAGAUTDINOVA

Managing Partner of Brokeree Solutions

Q You have been on the tech side for over a decade, how have things evolved?

Over the last decade, we have indeed seen the continuous development of the IT sector.

Firstly, over the last 10 years, information has become much more accessible. New media, online discussion platforms and educational programmes have appeared. Nowadays anyone can find information about any topic of interest from a variety of sources.

Secondly, labour market demand has consistently led to an increase in the number of IT professionals. At the same time development companies face a lack of specialists with specific skill sets which is illustrative of how rapidly evolving the whole industry is. For instance, the popularity of programming languages shifted from C# to Javascript & Python. This is, of course, a direct response to higher standards for quality client-side interfaces and mobile apps.

Finally, in our industry, trading platforms have become open to interaction with third-party developers. Now the expertise of niche IT companies is valued even more with the corresponding demand for such services. Brokers as well follow global trends and focus more and more on designing high quality web and mobile apps for their clients. And tend to leave integrations and back--end fine-tuning to the industry experts, like Brokeree Solutions.

Q Is the industry more or less complex than when you began?

The industry is simultaneously becoming both more and less complex. Of course, it is more convoluted due to the continuous progress and knowledge accumulated over the years, but at the same time, the information is presented in a more digestible way. I believe a trend of simplification both in education and software development makes it easier to navigate through the complex nature of our industry.

Q What vision or message do you think Brokeree portrays to the industry?

I believe the message Brokeree portrays to the industry is: “We help brokers fine-tune MT4 and MT5 trading platforms to save their time, money and strengthen their brand.”

We provide our clients with a wide range of solutions and services for MT4 and MT5, helping them to operate more efficiently, implement the required integrations and to create a unique offer by fine-tuning the trading platform.

Q You have an upcoming social trading update of tech. What makes this so unique compared to other social trading platforms?

This is the first intra-broker cross-server Social Trading solution on the market, meaning:

With the intra-broker system all generated volumes stay within the brokerage, the subscribers are limited to picking traders exclusively among a specific client base, consequently broker’s brand can be significantly strengthened and profits are higher.

At the same time it is the cross-server solution, so traders from one MT4/MT5 server can copy trades from another, thus the whole Social Trading system is now scalable for brokerage.

Q How has it improved from the previous versions?

The main improvement of course is that Social Trading is not only multi-server but the cross-server solution now. Such a significant upgrade required a number of other changes, like partial rebuilding of the solution core components and UI update.

Q What value can Brokeree Social Trading add to a brand?

When developing software we pay extra attention to configuration flexibility, so that our clients could fine-tune the system according to their strategic objectives, that may vary from region to region and influence brand positioning.

For example, one broker may want to establish a network of traders who will be interacting with each other and share trading ideas. Another brand may employ money managers in-house and offer more

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interactive portfolio management services with copy trading functionality. The third company may come up with an innovative idea to utilize robots and AI as their signal providers.

At the end of the day, all of them are using our technology to achieve their business goals. That is the value we strive to deliver to our clients.

Q Is this relevant for only FX brokerages, or can you work with family offices, hedge funds and banks?

The solution is suitable for any financial institution that operates on MetaTrader platforms therefore any instrument configured on the trading platform works fine. Both Brokeree’s investment solutions - PAMM and Social Trading - allow to introduce the service on the well-known for end-users MetaTrader 4 and 5 platform so that all the order execution is done by the trading platforms, whereas our products maintain profit distribution and keep track of all the links between traders on the investment system.

Q They can be complex pieces of technology. How can you guard against miscalculation?

Quality assurance process is the integral part of development. The main components of the system are covered by different types of tests to ensure the correct calculation check ups in order to prevent miscalculation before release.

We definitely understand how crucial correct behavior of the product is and at the same time I will sound unpopular but stay honest: we can not guarantee that any technology is perfect. However, we do our best to eliminate any problems not only by testing the solution before release but also with built-in automatic corrections, error warnings functionality and additional monitoring services.

Q How easy is this to integrate?

Rather easy, I would say. Our technical support team deploys the solution on a brokerage’s server within 3 hours, set up connections to the trading platforms, hosting for web portals and makes sure each core component operates correctly. These steps are enough to start using the solution.

Though after that some of the brokers may request to integrate the web interface to their client area. This part can be as simple as adding an automatically generated widget, however sometimes it is more sophisticated, but don’t worry our team will always be there for assistance.

Q What support are you giving when teaching your new clients how to get the most out of your technology?

Customer satisfaction is important throughout all the stages of the customer life cycle. Brokeree has been growing alongside clients since its foundation. Teaching the client is not always the way to help new clients get the most out of the technology. We stand for continuous dialogue and personal approach.

First of all, we provide 2 presentations prior to system integration: the first one is the intro demo, it helps to get to know the needs of a specific broker better, and understand what features should be demonstrated precisely during the second, technical presentation.

Secondly, once the system is installed the dedicated team of ours offers onboarding presentations and further assistance with configurations according to the client’s objectives. This is not required in most of the cases though - usually clients tend to check if everything can be configured the way they want by then.

Thirdly, we have recently started to offer additional demonstrations before updating a client to the latest version of the solution. During the meeting our team goes over the new features individually with the client, so that the client gets the most out of using our services and shares ideas for the next.

Q With the iFX Expo coming up, will you have a booth there to speak more about the new tech?

Yes, we’ll be happy to meet at the iFX Expo in Limassol at booth №96. By the way, all the visitors will have a chance to get to know and try the updated interface of the new Social Trading immediately and request a more detailed presentation of the system during the expo. More than that, you and your readers are more than welcome to attend our workshop “The challenges of real-time cross-server investment systems” at 12:30 on the 8th of June at IdeaHub hosted by Victor Ivanov, senior BD executive at Brokeree Solutions.

Q If you could sum up Brokeree in three words, what are they?

Three adjectives that describe Brokeree and our values best: agile, caring, honest.

Q What’s the best way to reach you?

The best way to reach me would be via personal or general corporate email, telegram, through my colleagues, and at the expos: I am attending the iFX EXPO in Cyprus and Thailand, and several other expos this year.