Brokeree Solutions ELINA BAGAUTDINOVA Managing Partner of Brokeree Solutions
Q You have been on the tech side for over a decade, how have things evolved? Over the last decade, we have indeed seen the continuous development of the IT sector. Firstly, over the last 10 years, information has become much more accessible. New media, online discussion platforms and educational programmes have appeared. Nowadays anyone can find information about any topic of interest from a variety of sources. Secondly, labour market demand has consistently led to an increase in the number of IT professionals. At the same time development companies face a lack of specialists with specific skill sets which is illustrative of how rapidly evolving the whole industry is. For instance, the popularity of programming languages shifted from C# to Javascript & Python. This is, of course, a direct response to higher standards for quality client-side interfaces and mobile apps. Finally, in our industry, trading platforms have become open to interaction with third-party developers. Now the expertise of niche IT companies is valued even more with the corresponding demand for such services. Brokers as well follow global trends and focus more and more on designing high quality web and mobile apps for their clients. And tend to leave integrations and back--end fine-tuning to the industry experts, like Brokeree Solutions. Q Is the industry more or less complex than when you began? The industry is simultaneously becoming both more and less complex. Of course, it is more convoluted due to the continuous progress and knowledge accumulated over the years, but at the same time, the information is presented in a more digestible way. I believe a trend of simplification both in education and software development makes it easier to navigate through the complex nature of our industry. Q What vision or message do you think Brokeree portrays to the industry? I believe the message Brokeree portrays to the industry is:
GAME CHANGERS Issue #40
“We help brokers fine-tune MT4 and MT5 trading platforms to save their time, money and strengthen their brand.” We provide our clients with a wide range of solutions and services for MT4 and MT5, helping them to operate more efficiently, implement the required integrations and to create a unique offer by fine-tuning the trading platform. Q You have an upcoming social trading update of tech. What makes this so unique compared to other social trading platforms? This is the first intra-broker cross-server Social Trading solution on the market, meaning: With the intra-broker system all generated volumes stay within the brokerage, the subscribers are limited to picking traders exclusively among a specific client base, consequently broker’s brand can be significantly strengthened and profits are higher. At the same time it is the cross-server solution, so traders from one MT4/MT5 server can copy trades from another, thus the whole Social Trading system is now scalable for brokerage. Q How has it improved from the previous versions? The main improvement of course is that Social Trading is not only multi-server but the cross-server solution now. Such a significant upgrade required a number of other changes, like partial rebuilding of the solution core components and UI update. Q What value can Brokeree Social Trading add to a brand? When developing software we pay extra attention to configuration flexibility, so that our clients could fine-tune the system according to their strategic objectives, that may vary from region to region and influence brand positioning. For example, one broker may want to establish a network of traders who will be interacting with each other and share trading ideas. Another brand may employ money managers in-house and offer more
