PAULA CABILDO. Fullerton Markets.

PAULA CABILDO Fullerton Markets

Digital Marketing & PR Exec

Q Hello Paula. Our readers may not be aware of this, but you’re responsible for organising interviews with members of the Fullerton Markets team and these have since been some of the most viewed articles in our magazine. How did your journey in both this industry and with Fullerton Markets start?

I was fortunate to have joined Fullerton Markets as a PR Manager back in 2016. At that time, I was still very new to public relations, having had little experience or skill in the field. However, PR was and continues to be my dream profession – being able to connect with people, helping to build awareness around a brand and working to strengthen the company’s profile across various platforms are things that really excite me. These are just some of the ways through which I hope to leave a mark in Fullerton Markets and this industry.

While starting from scratch meant that it was a steep learning curve for me, it has been a most challenging, yet fulfilling experience to have been able to foster strong relations with the media. It’s a blessing to still be learning a lot every day.

Q Outside of FX and your professional role, you’re also a great influencer on social media. How did you get started in this?

It all began with my blog in 2007. Back then, blogging was not yet a mainstream activity, nor was it hugely used as a marketing tool. Fast forward to 2013 and I had started attending media events and product launches – not only were these great opportunities to interact with other thought leaders in the social media space, but they allowed me to reach out to local and international brands that were keen on sponsorships and collaborations. It was perhaps to my advantage that I had started early in the blogging scene as it was a platform on which I could experiment, build my personal brand and gain experience in growing and engaging my followers.

Paula Cabildo Digital Marketing & PR Exec at Fullerton Markets

Q Are there tips that you could share on gaining followers on social media (for example, Instagram)?

Of all the social media platforms, Instagram is what I call my “feel good” social media application, primarily because this is a platform with a strong focus on aesthetics or visually compelling photos. So, if you’re aspiring to be an influencer on Instagram and really want to grow your followers, you’d have to start creating awesome, quality pictures and work on a well-curated feed. Have a theme that represents who you are or at least the character that you want to be known for and stick to this theme.

Q What does it take to maintain a good Instagram feed? How do you make sure you’re able to tell a story in just one picture?

I’m very particular when it comes to managing my Instagram account. For example, I might take hundreds of photos but only 10 or fifteen make the cut and are uploaded to my feed. I also use a third-party app called “Preview” that helps me to organise my feed so that I can visualise how my images are laid out and have a better idea of how I want to share my story with my followers, even before I make a post. A wellcurated feed has a strong, distinct theme based on specific colours, subject matter and style. I make sure my posts are in line with the look and feel of my feed – a lot of work goes into choosing the right lighting, filters and content before anything is posted.

Q Why do you think the Forex industry lacks prominent social influencers?

Forex continues to be a grey area in some respects and face regulations in many countries, which might hinder personalities from publicly branding themselves as influencers in this space. Additionally,

the industry relies heavily on Introducing Brokers (IBs). While IBs enjoy a big enough network or following, they tend to limit the sharing of their content to those within their communities. This could be a combination of a lack in social media marketing knowledge and being faced with local Forex restrictions. Generally, influencers can be found in large numbers in industries such as cosmetics, gadgets and foods, where the barriers to entry are lower.

Q Is there a new platform you’d want to introduce that we should all be looking to get?

Fullerton Markets recently launched its mobile app, PipProfit!, a one-stop resource that serves users’ day-to-day trading needs. This app is packed with educational content such as webinars, market reports and profitable trading tips; our latest offerings; and upcoming events happening across the region. It also enables on-the-go traders to make deposits and withdrawals conveniently.