MICHAEL BUCHBINDER. Scandinavian Capital Markets.

Scandinavian Capital Markets

MICHAEL BUCHBINDER Partner of Scandinavian Capital Markets

Q It was interesting to see a couple of months back, you did a thought leadership conference in London. How did you come up with this idea?

We were chatting with Andrew Saks McLeod from Finance Feeds and we saw an underserved part of the market. There are many events for service providers in the FX space but there were not really any events that added value to the clients that were out there.

Q It’s something a little different to the standard expo. Do you think this is the future for any brokerage to get a captive audience?

It is certainly different than the standard expo. It is designed with the client in mind and how to benefit them.

I think the future is being out there in front of your clients and audience. Engaging them, listening to them and not hiding behind the scenes. The event was a success and that is leading us to do our next event with Andrew in South Africa as the trading community there is in need of service and solutions. Our data shows South Africa is a very intelligent and active

community in the FX space. We plan on collaborating with Andrew and Finance Feeds at least a couple of times a year venturing into all areas to bring awareness and standards to the space.

Q How did you choose the speakers? Is there certain quality you look for?

Experts. We look for experts and we work with the best. To add value to our clients we wanted to bring them the best thought leaders in the world, from East to West. We were lucky enough to be connected to some of the speakers through some excellent consultants we have been working with, The Socializers.

Q You are now about to embark on holding an event in Johannesburg (16th November). Why did you choose Joburg?

From our data we are finding there is a large active and intelligent trading community and money managers working in South Africa. They are also underserved. Our core competence is boutique customer service.

Q What is the Valhalla experience?

We see Sweden as the crown jewel of Europe sitting at the top. Classy, clean, calm, almost heavenly. We welcome clients to our headquarters in Stockholm,Sweden. They have an all expense paid trip to see what is under the hood and to tell us their needs, wants and desires from us. We build a relationship, get to know one another as human beings and create a basis of trust to build a successful long term partnership.

Q Are you looking to open an office there in the near future?

We are keeping our presence in Sweden for the near term so we can control the quality of service. We are open to servicing business from all over the world and maintaining the great quality of service for all of our clients.

Q Who is the target audience for this event?

Introducing Brokers and Money Managers. We have heard that they have had issues with working with reputable brokers and getting their payouts. We have a state of the art back office that is extremely flexible and customizable for our partners’ needs. We also have unique solutions and partnerships to help with some of the restrictions the people may face.

Q How can interested parties learn more about this?

You can go to our website scandinavianmarkets.com and go to the events section. From there you can reserve your place to meet us on November 16th at the Bryanston Country Club. We look forward to seeing you all there!