Less by Pauline Capote

l e s

A collection of work that proves more isn't always better.

designer

d u r at i o n

Pauline Capote

Spring 2016â&#x20AC;&#x201C;Spring 2018

c o p y r i g h t ÂŠ 2018

All rights reserved. This book or any portion thereof may not be reproduced or used in any manner whatsoever without the express written permission of the publisher. Pauline Capote +1 (845) 290-2029 Paulinejc13@gmail.com PaulineCapote.com

foreword

w h at l e s s m e a n s t o m e

There are many ways to define less. As it relates to design, I believe a solution doesnâ&#x20AC;&#x2122;t derive from adding onto what already exists, but quite the opposite. To improve a design, the elements must be completely stripped to the point where its core message and values are the only attributes left standing. That is when its core can be built back up based on what it needs, versus what it wants. Thereâ&#x20AC;&#x2122;s a lot of give and take.

table of contents

r i f t va l l e y

yields

006 - 021

022 - 037

038 - 055

Conceptual Cookbook Typography 3

Wine Packaging Packaging 3

Mobile App Graphic Design 3

guild

herman miller

n ovo b r u s h

056 - 101

102 - 117

118 - 133

Retail Store Packaging 4

Company Brochure Visual Systems 2

Original Brand and Identity Graphic Design 2

pa s s a g e

hex

five keys

134 - 147

148 - 159

160 - 189

Quarterly Magazine Visual Systems 1

Board Game Packaging 3

School Rebrand Branding 2

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fz Experiments are designed for mistakes, discoveries, and getting lucky.

description

o v e rv i e w

project

objective

Conceptual Cookbook

Create a cookbook that consists of at least four different chapters. There must be a wide variety of recipes, along with a running narrative. The book should have a main umbrella topic that breaks down into a single-word concept. The styling and messaging of the book should relate to a target audience. Use page layout and typographic principles to assign hierarchy to the content. Layouts should be dynamic and have a sense of pacing.

course

Typography 3 instructor

Ariel Grey d u r at i o n

approach

15 Weeks

The main topic selected was â&#x20AC;&#x153;fermentationâ&#x20AC;? which evolved to a conceptual cookbook about the chemistry involved with making kombucha. Kombucha is a living health drink made by fermenting tea and sugar with the kombucha culture. The main message is that the long process of making kombucha takes a lot of patience, precision, and experimentation. The target audience is men and women in their mid to late twenties. They are interested in science, health, and making things from home. The goal is to persuade the target audience to utilize principles of chemistry to make their own kombucha creations.

deliverables

Cookbook Bookmark

d e s i g n at t r i b u t e s

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typefaces

Scientific Intriguing Precise Inspiring Curious

Tedious Boring Monotonous Flat Forgettable

Trade Gothic Minion Pro Agency FB colors

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rif t valley The greatest wine is one that directly reflects the earth it's created on.

description

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project

objective

Wine Packaging

Redesign an existing wine companyâ&#x20AC;&#x2122;s logo and packaging. It must in some way represent the companyâ&#x20AC;&#x2122;s back-story, culture, and mission. By comparison, their new look should be an enhancement. The label designs need to work as a visual system across a variety of types with different bottle shapes and sizes with a color-coding system. There must be a front, back, and top label that displays the brand and the necessary information. Two varieties must be regularly priced while the third is a high-end version. As a collection, they should look as though they belong to the same family.

course

Packaging 3 instructor

Christine George d u r at i o n

7 Weeks

approach deliverables

Cabernet Sauvignon Pinot Noir Pinot Grigio

The brand selected was Rift Valley, a winery located in the Rift Valley of Ethiopia in East Africa. As a region unknown for their wine, the mission was to bring it up to par with the Italian, French, and Californian wines of the world. Rift Valley is a unique location for growing grapes because farmers are constantly warding off wild animals from eating their crops. Animals such as hippos, monkeys, and birds are all a part of the ecosystem. Tribal patterns and colors based off the local culture, mixed with primitive illustrations of the wildlife assist in the overall appeal of this wine company and their image. d e s i g n at t r i b u t e s

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typefaces

Wild Unexpected Cultured Adventurous Elevated

Timid Safe Complicated Cheap Predictable

Century Regular Gotham Book Gotham Condensed colors

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Ethiopian Wines

chardonnay 2013

Rift

VV A L LL EE YY

MADE IN

ETHIOPIA C H A R D O N N AY

2013

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Rift VA L L E Y

2013

PINOT GRIGIO MADE IN ETHIOPIA

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yields

yields An individual can make a change, but a community can make a difference.

description

o v e rv i e w

project

objective

Mobile App

Recognize an everyday problem people face that can be relieved and possibly resolved with an original app. Before designing, it is necessary to come up with in-depth research related to the problem. The research involves recognizing how the problem affects certain people and how others have tried to resolve the issue in the past. With this information, the app must effectively communicate a way to tackle the original problem. Make a user journey, sitemap, and wireframes to design the app in a way that is attractive to the audience and corresponds with the overall message.

course

Graphic Design 3 instructor

Andrew Johnson d u r at i o n

15 Weeks

approach deliverables

Sitemap Wireframes Invision App Flow Process Book

The problem selected was the fact that people create too much food waste. The solution was to create an app that brings together local gardeners and growers. The app serves as a platform for users to post messages about their overflow of particular crops in hopes to make a money-free trade with other users. It is a friendly sharing experience for like-minded individuals. By interviewing different people who like to grow, important information was obtained which helped in creating key features of the app. A clean and comfortable user interface was necessary to allow users to have trust in the experience. d e s i g n at t r i b u t e s

be more

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typefaces

Sustainable Communicative Reliable Innovative Generous

Wasteful Polluted Apathetic Solitary Greedy

Droid Sans Neutraface colors

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guild

guild Goods made with love and meaning have unprecedented value.

o v e rv i e w

description

project

objective

Retail Store

In a group of six, create a unique theme for a retail store located in a particular location that will be acquired by a parent company. The retail store should have a specific theme that carries on throughout various sub-brands. The established style of each sub-brand must relate back to the aesthetic of the store. The style must then be applied to a wide range of the productsâ&#x20AC;&#x2122; packaging which then vary between extra small and extra large items with different quantities. Everyone in the collaborative group must work together in deciding which items to include, how to best represent the store, and divide the work. Most importantly, the team must collaborate to come up with a cohesive style and system across the board.

course

Packaging 4 instructor

Tom McNulty d u r at i o n

15 Weeks deliverables

Store Identity Sub-brand Identities Brand Matrix Packaged Goods Store Presentation group members

Pauline Capote Rosa Her Vern Liu Paul Lubianker Jiaxin Xie Daniel Young

approach

The theme of the store was handmade goods created by locals. The location we selected was the Pearl District in Portland, Oregon. After doing a thorough amount of research on handmade goods, it was determined that items sold by stores that provide such products are often meant as gifts. The different subbrands included were entertainment, personal care, food and drink, home and decor, and apparel. The products were designed with a raw sense of personality that could reflect the objects and the makers. The group members took on a primary sub-brand to work with, but each line was switched up among us. d e s i g n at t r i b u t e s

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typefaces

Handmade Local Personal Supportive Robust

Disposable Frivolous Commercial Generic Square

Blender Pro colors

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main brand

sub-brands

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lines

Entertainment

Infant & Toddler Toys Child Toys Teen & Adult Toys

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Hand crafted toys for all ages. Great gifts for someone deserving something special.

annex d e pa rt m e n t

lines

Home

Kitchen Decor

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One of a kind items to improve the look and comfortability of your home.

b oro ugh d e pa rt m e n t

lines

Apparel

Men Women Babies

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Authentically and bespoke made clothing and accessories to give you a unique look.

a rvo d e pa rt m e n t

lines

Food

Italian Cooking Chocolate Cheese

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That home-made taste your grandma would make. Filled with flavor and nostalgia. s o urce d e pa rt m e n t

lines

Personal Care

Hygiene Cosmetics Health

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All natural products to help improve your day to day life.

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p r e s e n tat i o n

objective

As a group, we put together a keynote presentation that explained our reasoning for choosing to locate our store in the Pearl District of Portland, Oregon. The presentation showed why it would be a successful business for our parent company, Barnes & Noble. Ultimately, we chose Portland because our research shows it is highly saturated by artists and consumers.

guild

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