Yields - Process Book

Process Book GR360 Pauline Capote

Yields // Pauline Capote // GR360 // 3

Yields // Pauline Capote // GR360 // 5

Yields is an app that brings gardeners and growers together. It’s a platform for users to post messages about their overflow of particular crops, in hopes to make a money-free trade with other users. It allows users to socialize with their local community, avoid letting their crops go to waste, and g et a new batch of something they aren’t used to.

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TA B L E O F C O N T E N T S Market Research

7

Mood Board

15

Interviews

19

Personas

33

Brand Development

37

User Journey

43

Paper Prototype

47

Wireframes

55

Element Collage

67

Logo Design

71

MARKET RESEARCH Yields // Pauline Capote // GR360 // 9

MARKET RESEARCH

PROJECT OVERVIEW

SERVICES

Yields - Social Service App

Yields is an app brings gardeners and growers together. It is a platform for users to post messages

THE REASON Yields is based on

3

ideas...

about their overflow of particular crops, in hopes to make a money free trade with other users. This allows users to socialize with their local community, not let any of their crops go to waste, and get a new batch of something they aren’t used to having.

1.

People create too much food waste.

Users can make a profile where they have a rating, a virtual garden, and access to other local growers. If they post an “advertisement” about their crop, they can negotiate with other users a certain trade value.

The meeting place is mutual like Craigslist, and they do a free trade.

That adds up to 70+ million tons, making it the third largest component by weight in landfills.

DESIGN OBJECTIVES To create a user friendly experience for growers to

2.

There are many health benefits to gardening.

communicate and negotiate with others. This app needs to clearly show what sort of crops each user can offer with unique visuals. There needs to be a search filters and a map display. This way the experience can be catered to your likes and put you in touch with users that live close to you.

Gardening can lead to mental clarity and moderate intensity activity can reduce the risk of health issues.

THEME A friendly sharing experience for like-minded individuals.

3.

Those who garden often have too many yields.

They end up letting it go to waste, or they can get sick of consuming the same products over and over.

PRICE RANGE The app is free, as so are the trades that are made.

TA R G E T A U D I E N C E

This app is based on these common words...

Men and women in their 30’s - 50’s. They like getting involved in their local community and focus on “green living”. They likely live in a location where they have a

Community

yard (large or small).

USP

Sharing

One app that helps resolve many important issues.

Social

A P P L I C AT I O N U S A G E

Get connected to your local community.

The app will be available on all smart phones.

Advertisements can be included on billboards,

Sustainable Resourceful Reduce Fresh Reliable Simple

posters, and websites

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KEY ADJECTIVES

MARKET RESEARCH

DIRECT COMPETITORS Companies that offer similar platforms where people can exchange, sell, or buy, are the biggest competitors. There isn’t currently an App quite like Yields. The biggest competitors are currently:

The East County Produce Exchange provides

The Freecycle Network is a nonprofit organization

an opportunity for neighbors within the local

registered in Arizona and as a charity in the United

communities of Jamul, Rancho San Diego, El Cajon,

Kingdom. TFN coordinates a worldwide network of

Deer Horn Valley and others to trade plants, herbs,

gifting groups to divert reusable goods from landfills.

vegetables and fruit grown in their own yards.

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Craigslist is a classified advertisements website with

Trade in your books via the largest online book

sections devoted to jobs, housing, personals, for sale,

swapping community in the world. Then choose from

items wanted, services, community, gigs, resumes,

over 5 million available hardbacks, audio books,

and discussion forums.

textbooks. People who use this like to save on buying new things and creating junk.

MARKET RESEARCH

IN-DIRECT COMPETITORS Companies offer services that the Yields users might be interested in. They don’t necessarily conflict with their devotion to the app. They could easily use this along with Yields. The biggest in-direct competitors are currently:

Whole Foods Market Inc. is an American supermarket

A food market at which local farmers sell fruit and

chain exclusively featuring foods without artificial

vegetables and often meat, cheese, and bakery

preservatives, colors, flavors, sweeteners, and

products directly to consumers. There usually isn’t

hydrogenated fats. They don’t sell small scale.

any trading involved.

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The leading fashion destination where people come

Find, sell, trade, barter, buy any new/used item,

together to buy and sell clothing and accessories from

service or real estate.

each other. We have built a community where our members can buy and sell with confidence and ease.

MOOD BOARD Yields // Pauline Capote // GR360 // 17

MOOD BOARD

COMMU FRESH

EXCESS

POSITIVITY

GATH

UNITY

HERING EXCHANGE Yields // Pauline Capote // GR360 // 19

INTERVIEWS Yields // Pauline Capote // GR360 // 21

INTERVIEWS

OBJECTIVE Conduct a number of interviews to better understand user habits and opinions. Interviews help discover the need for a serious and static reference opposed to the ever changing demographics.

Getting answers from users, will inspire the function of Yields.

RESEARCH SCREENER

SCRIPT

This is necessary in order to filter out the audience

In order for my audience to get a better

that is not remotely relevant to the target. In this case,

understanding about the reasoning for my survey,

I reached out through social media with the following:

I gave an introduction with some background information. This is important so that they stay on track and have a sense of what kind of response I am looking for.

“If you or someone you know likes to garden or simply collect fruit from your own tree, I would like to ask some questions. I am creating an app based on this topic and would really appreciate user input.

“

Hi _______________ !

Thanks for agreeing to participate in a research survey I put together. Like I mentioned, I am doing this because I am designing an App for people who harvest things from their own garden. I am looking for a range of people who say have one simple orange tree, to a whole back yard filled with a variety of fruits and vegetables.

”

I intend to first send out a few simple questions to see if you might more specifically be the exact kind of person I am targeting. If you fit into that category, I will follow up with some more direct questions.

Again, I GREATLY appreciate any contribution you make to my research Who knows, maybe some day the app will become real and you can say you were a part of it!

”

Once I got a number of people that were interested in participating in the survey, I sent a list of general questions.

1.

Age

6.

Do you like to use apps?

2.

Occupation

7.

What do you grow on your property?

3.

Location

8.

Do you ever share your yields with friends

4.

What kind of neighborhood do you live in?

5.

Do you have a smart phone?

or family?

9.

Do you like to attend farmers markets?

10. Have you ever sold anything online?

SECOND INTERVIEW After gathering answers from the participants I asked more specific questions according to their preferences.

1.

When you use apps, do you prefer ones that are

8.

simple, have one or two main functions and get to the point? Or do you prefer ones that have many options and functions? Please explain why?

2.

Name one or two of your favorite apps. What about it do you like so much?

3.

How would you describe the your overall experience with using Craigslist?

4.

Roughly, how many Craigslist purchases or sales have you done in the last couple of years?

5.

6.

want to make a deal?

9.

What are some reasons why you like gardening/ growing your own food?

10. How accurate are your predictions when it comes to estimating how much of certain item you think will grow properly?

11. What do you do if you grow too many of a certain thing and you can’t keep up with eating it?

12. Have you ever subscribed to a CSA farm box? If so,

Do you feel safe when you interact with strangers

how would you describe your experience with it?

for online deals?

What did you like, and what didn’t you like?

Do you normally wish you could find a way to learn more about the person you are interacting with before you meet them?

7.

Where do you usually agree to meet up when you

If you had the opportunity to rate the person you make online deals with, would you do so?

13. For what reasons do you go to farmers markets?

14. Do you like to socialize with the other growers at farmers markets?

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FIRST INTERVIEW

INTERVIEWS

INTERVIEW #1 Sigrid 37 years old Female Biologist San Diego, CA

Q.

What kind of neighborhood do you live in?

A.

South Park is considered to be part of the urban core.

Q.

Name one or two of your favorite apps. What

A.

Apps I use the most are Instagram, Facebook,

about it do you like so much?

ColorStory (for photo editing).

Q.

Do you have a smart phone?

A.

Yes, I have a smart phone.

Q.

Do you like to use apps?

A.

Yes, I like apps if they are easy to use.

Q.

What do you grow on your property?

A.

We grow tomatoes, peppers, herbs (chives, safe, thyme, oregano, chervil, basil, lavage, borage, marjoram, spearmint, mint, tarragon, parsley and cilantro), kale, lettuce, beets, kohlrabi, garlic, onion, cress, celery, chard, grapes, strawberries.

Q.

Do you ever share your yields with friends or family?

A.

Yes, sometimes.

Q.

Do you like to attend farmers markets?

A.

Yes, I like to attend farmer’s markets, but haven’t made it to one in a while.

Q.

When you use apps, do you prefer ones that are simple, have one or two main functions and get to the point? Or do you prefer ones that have many options and functions? Please explain why?

A.

I prefer apps that have 1-2 easy accessible functions. If they are other functions that I don’t use as much, that’s ok with me as long as I can achieve the 1-2 main functions easily.

Q.

Do you like to use apps?

A.

Yes, I like apps if they are easy to use.

Q.

How would you describe the your overall experience with using Craigslist?

A.

One main reason I started using the Craigslist app was you could see pictures of the item with the description, on the web version you still had to click on each thing to see the picture.

Have you ever made a purchase, sold, or

Q.

exchanged using an app such as craigslist?

how would you describe your experience with it?

A.

Yes, I have used craigslist to sell and buy.

What did you like, and what didn’t you like?

Q.

Do you normally wish you could find a way to

A.

Have you ever subscribed to a CSA farm box? If so,

No I haven’t.

learn more about the person you are interacting with before you meet them?

A.

Not sure. Maybe

Q.

If you had the opportunity to rate the person you

Q.

A.

make online deals with, would you do so?

A.

Yes, definitely!

Q.

Where do you usually agree to meet up when you want to make a deal?

A.

Public space or home.

Q.

What are some reasons why you like gardening/ growing your own food?

A.

For what reasons do you go to farmers markets?

It tastes better, it’s fun to watch how the plants develop, it’s satisfying to grow your own crop,

To buy local foods and support local farmers, to find new interesting fruits and veggies, to get seasonal crops, and because I like looking at colorful farm stands and shop outdoors.

it’s relaxing to care for the plants, the plants look pretty.

Q.

How accurate are your predictions when it comes

Q.

Do you like to socialize with the other growers at

A.

Depends on my mood, probably not a lot.

to estimating how much of certain item you think will grow properly?

A.

Not very accurate, but I don’t worry that much about how much it’s going to yield.

Q.

What do you do if you grow too many of a certain

A.

That hasn’t happened yet. But I would offer it to

thing and you can’t keep up with eating it? neighbors and friends.

farmers markets?

Yields // Pauline Capote // GR360 // 25

Q.

INTERVIEWS

INTERVIEW #2 Jessica 50 years old Female Farmer Jamul, CA

Q.

What kind of neighborhood do you live in?

A.

Rural.

Q.

How would you describe the your overall

A.

Overall, I’ve had great success. From finding a

experience with using Craigslist?

Q.

Do you have a smart phone?

room to rent or renting a room to someone, it is

A.

Yes.

a great and simple tool in helping unite strangers

Q.

Do you like to use apps?

A.

No, but only because I’ve never cared enough to

and there necessities.

Q.

try one.

A. Q.

What do you grow on your property?

A.

Hundreds of varieties of fruits and vegetables.

Roughly, how many Craigslist purchases or sales have you done in the last couple of years?

Probably 4 or 5. I have used it a lot more in the past.

Literally.

Q.

Do you feel safe when you interact with strangers

Q.

Do you ever share your yields with friends or

A.

family?

weirdos I don’t know alone. I also have dogs

A.

Yes.

and a rifle.

Q.

Do you like to attend farmers markets?

A.

Sort of. When I’m there I’m working.

for online deals?

Q.

Mostly, yes. But I am cautious and never meet

Do you normally wish you could find a way to learn more about the person you are interacting with before you meet them?

Q.

Have you ever made a purchase, sold, or

A.

No. I don’t care.

exchanged using an app such as craigslist?

A.

Yes. Often.

Q.

If you had the opportunity to rate the person you make online deals with, would you?

A.

Yes. Feedback keeps people honest.

Where do you usually agree to meet up when you

A.

My house if I’m selling, theirs if I’m buying. But we

want to make a deal?

Q.

growers at farmers markets? What sort

sell at the farmer’s markets every week so I have

of things do you talk about?

considered meeting people there.

A. Q.

What are some reasons why you like gardening/

A.

I grow my own food because store food taste

growing your own food? horrible. I enjoy working outdoors and with animals so it makes sense for me to try to make a living this way.

Q.

How accurate are your predictions when it comes to estimating how much of certain item you think will grow properly?

A.

Around here it’s a crapshoot how much we will harvest. It depends so much on planting times, spacing, bugs, predators, weather, variety. Some things are always easy, like zucchini for example.

And citrus. And eggplant. But that’s about all I get confident about.

Q.

What do you do if you grow too many of a certain thing and you can’t keep up with eating it?

A.

We feed it to our animals. We have a dairy cow, goats, pigs and chickens and they all benefit from our poor sales. And then we sell them.

Or eat them.

Do you like to socialize with the other

We socialize with other growers. We talk about what works for us, what bugs are ruining our lives, how annoying rude customers are, how much we like the other customers who support our farm every week when they could just go to Walmart, how tired we are, how much our backs hurt, what markets are good, what restaurants are willing to deal with small farmer quantity... we are there for hours so we mostly just shoot the shit. And then some people start drinking.

Yields // Pauline Capote // GR360 // 27

Q.

INTERVIEWS

INTERVIEW #3 Cameron 29 years old Male Videographer San Diego, CA

Q.

What kind of neighborhood do you live in?

A.

Urban.

Q.

When you use apps, do you prefer ones that are simple, have one or two main functions and get to the point? Or do you prefer ones that have

Q.

Do you have a smart phone?

A.

Yes.

many options and functions? Please explain why?

Q.

Do you like to use apps?

better define your Craigslist search by setting the

A.

Yes, Craigslister.

maximum dollar amount to be searched, and city

A.

I’d say I prefer those with a few options, not too many but 2-3. For example, I like how you can

to search in.

Q.

What do you grow on your property?

A.

I am preparing a garden. I have compost in the

Q.

Name one or two of your favorite apps. What

A.

Instagram because it is so visual. Pintrest because

shade under my Orange tree. As of now, I only have oranges. Used to grow Green Chilies in New Mexico.

about it do you like so much? of its categorization. Craigslist for connecting the community.

Q.

Do you ever share your yields with friends or family?

A.

Always, that’s the best part.

Q.

Do you like to attend farmers markets?

A.

I do, I tend to get most of my Green groceries at farmers markets.

Q.

Have you ever made a purchase, sold, or exchanged using an app such as craigslist?

A.

Yes, my occupation as well as my lifestyle very much demand exchanges through online apps such as PayPal, instagram, Craigslist, Facebook.

Q.

How would you describe the your overall experience with using Craigslist?

A.

Overall, I’ve had great success. From finding a room to rent or renting a room to someone, it is a great and simple tool in helping unite strangers and there necessities.

How often do you post on Craigslist?

A.

I purchase or sell on Craigslist weekly. I would say around 30-50 times in a year.

Q.

What do you do if you grow too many of a certain

A.

I have and always share with friends and family. I

thing and you can’t keep up with eating it? also have friends that sell at local markets that I have sold overstock to.

Q.

Do you normally wish you could find a way to learn more about the person before you meet them?

A.

Yes I do. I feel that what I am searching for plays a big role in what type of people I will be meeting. I can also steer clear of certain areas by using Craigslist filters and locations.

Q.

What are some reasons why you like gardening/

A.

I feel stainability is our necessary future. The only

growing your own food? way forwards is backwards. Back to our roots.

I strongly believe in our earth and love that it provides for us. Gardening not only saves money but saves our environment, by cutting down on waste. It is calming to my spirit to grow. I grow chile’s from new mexico and I feel I have a piece of my culture with me. Just overall fulfillment.

I also love to experiment in cross pollination of different fruits. I one time cross pollinated a watermelon with a zucchini!! It was rad!

Q.

How accurate are your predictions when it comes to estimating how much of certain item you think will grow properly?

Q.

If you had the opportunity to rate the person you

A.

make online deals with, would you do so?

A.

play, sun, shade, water, soil.

For situations such as finding a roommate, yes I would like to know as much as possible. If it is to purchase something, I may not want much

Q.

system for the buyer and seller.

Q.

Where do you usually agree to meet up when you want to make a deal?

A.

What did you like, and what didn’t you like?

A. Q. A.

more expensive, or electronic, I prefer another location, this is mainly because I would not want to be held responsible for damage to the product after it is out of my hands.

No. For what reasons do you go to farmers markets?

To support the local community. To eat organic and raw. Convenience.

Depends on the item. If it is some type of furniture I am fine with my house. If it is something that is

Have you ever subscribed to a CSA farm box? If so, how would you describe your experience with it?

information. I want to get my item and get out.

Would be nice to have a type of review or rating

I feel I’m pretty accurate with things I have experience in growing. I take many conditions into

Q.

Do you like to socialize with the other growers at

A.

Yes of course, many are very like minded and I feel

farmers markets?

I connect with them well.

Yields // Pauline Capote // GR360 // 29

Q.

INTERVIEWS

INTERVIEW #4 Jill 33 years old Female Project Manager San Diego, CA

Q.

What kind of neighborhood do you live in?

A.

An urban, residential neighborhood (mix of single

Q.

family homes, and condos).

Q.

Do you have a smart phone?

A.

Yes.

Q.

Do you like to use apps?

A.

Yes.

Q.

What do you grow on your property?

A.

I grow a mix of perennials (flowers), annuals

that are simple, have one or two main functions and get to the point? Or do you prefer ones that have many options and functions? Please explain why?

A.

(vines flowering and non), tomatoes, basil and other herbs.

Q.

Do you ever share your yields with friends or family?

A.

No, I don’t produce enough. But I might if I did produce more.

Q.

Do you like to attend farmers markets?

A.

Yes.

Q.

Have you ever made a purchase, sold, or exchanged using an app such as craigslist?

A.

When you use apps, do you prefer ones

I have not.

I prefer simple apps depending on what I am going Simple like uber, I order my car with a few clicks. For more car insurance I want more options and details in the app since there are more things I would need to know about and more information I would want to gather.

Q.

Name one or two of your favorite apps. What

A.

Uber because it is clean, simple and easy to use.

about it do you like so much?

Mint because it aggregates a lot of info that I want all in one place and is very easy to use.

Is there a particular reason why you’ve never used

A.

I haven’t use craigslist to buy or sell anything, yet.

Craigslist?

Q.

markets?

I have used it to find roommates though I just haven’t needed to.

Q.

What are some reasons why you like gardening/

A.

It is relaxing and I like the work. Plus, I like the

A.

growing your own food? aesthetics of it.

Q.

will grow properly?

A.

Mediocre.

Q.

If you had the ability to grow much more than you do, what do you think you would do with the extras?

Q.

I would give them to friends and family.

Have you ever subscribed to a CSA farm box? If so, how would you describe your experience with it?

What did you like, and what didn’t you like?

A.

I like the atmosphere, I like the local produce.

I want to support local businesses.

How accurate are your predictions when it comes to estimating how much of certain item you think

A.

For what reasons do you go to farmers

I have not.

Q.

Do you like to socialize with the other growers at farmers markets? If so, what do you talk about?

A.

No, not really in depth conversations.

Yields // Pauline Capote // GR360 // 31

Q.

INTERVIEWS

INTERVIEW #5 Deanna 27 years old Female Environmental Scientist / Massage Therapist Pittsburgh, PA

Q.

What kind of neighborhood do you live in?

Q.

When you use apps, do you prefer ones that are

A.

10 minutes from downtown Pittsburgh,

simple, have one or two main functions and get

suburban though.

to the point? Or do you prefer ones that have many options and functions? Please explain why?

Q.

Do you have a smart phone?

A.

Yes.

A.

I prefer simple apps--but am usually very impressed with complex apps. I tend to only use apps for a specific reason- finding food, running,

Q.

Do you like to use apps?

A.

Somewhat

Q.

What do you grow on your property?

A.

Tomatoes green beans carrots leafy greens

looking for something for sale...

Q.

Name one or two of your favorite apps. What about it do you like so much?

A.

zucchini squash and other various veggies.

Craigslist--it’s user operated and more times than not works in my favor. Instagram- easy social media without the political shit.

Q.

Do you ever share your yields with friends or

A.

Yes all the time.

family?

Q.

Do you like to attend farmers markets?

A.

Love to.

Q.

Q.

How would you describe the your overall experience with using Craigslist?

A.

Have you ever made a purchase, sold, or

Love it, hit or miss but straight forward.

exchanged using an app such as craigslist?

A.

Yes. Q.

Roughly, how many Craigslist purchases or sales have you done in the last couple of years?

A.

Found housing though it multiple times, rented my house through it twice, bought a couple of things and sold nearly 10 items. Found a job as well.

Do you feel safe when you interact with strangers

A.

Usually.

Q.

Do you normally wish you could find a way to

Q.

What are some reasons why you like gardening/

A.

Everything now a days seems to fake and

for online deals?

growing your own food? manipulated in the stores. Trying to be aware of what I consume.

learn more about the person before you meet them?

A.

Q.

How accurate are your predictions when it comes

Not on Craigslist, but some of the apps I use to

to estimating how much of certain item you think

find clients for massage work yes.

will grow properly?

A.

Hahah I have zero predictions its so hit or miss,

Q.

If you had the opportunity to rate the person you

we’ve have bugs and diseases too since we try

make online deals with, would you do so?

to be all organic, there’s no saying how many of

A.

Not likely, usually it’s a one time deal. Plus I’ve

anything we’ll get honestly. Plus we’re always

canceled on people if someone offers more money

trying new soil formulas to get the best yield,

or to come quicker it’s just how it goes.

sometimes the plants don’t like the soils we mix up. Still learning a lot.

Q.

Where do you usually agree to meet up when you

A.

Sometimes at my house if they buy or I’ve sold in

want to make a deal?

Q.

public parking lots.

Q.

markets?

What do you do if you grow too many of a certain

A.

thing and you can’t keep up with eating it?

A.

Freeze it in a large chest freezer or bring it into work for people.

Q.

Have you ever subscribed to a CSA farm box? If so, how would you describe your experience with it?

What did you like, and what didn’t you like?

A.

For what reasons do you go to farmers

I love the atmosphere and that most all of the food is local and I can meet the person how harvested it.

I haven’t but would love to!

Q.

Do you like to socialize with the other growers at farmers markets?

A.

Sometimes. Usually I’m just there to get my produce and they’re all busy selling.

Yields // Pauline Capote // GR360 // 33

Q.

PERSONAS Yields // Pauline Capote // GR360 // 35

PERSONAS

THE HUMBLE GARDENER Cindy 33 years old Female Project Manager San Diego, CA

JOB

THE GARDEN

Cindy works 10 hours a day at her digital marketing

She just started growing flowers, fruits, and

agency job and only has free time on the weekends.

vegetables, but it is all very new to her. She does it because it relaxes her. She has a lot of stress and this

FREE TIME She likes to go to local events, community gatherings, underground shows, and hanging out with her friends.

helps release it.

Cindy makes mistakes, but is learning a lot through the process. She would like to be able to grow more

TECHNOLOGY PREFERENCES

so she can start to share her yields with her friends

She likes to use very basic, straight to the point apps.

and family.

Impressed by fancy apps, but prefers simpler ones.

THE EXPERIENCED SCIENTIST Mark 42 years old Male Biologist Pittsburgh, PA

JOB

THE GARDEN

Mark is a dedicated marine biologist at the local

He continues to carry his passion at home in his back

university. Plants and animals always fascinated him.

yard. He grows an assortment of fruits and vegetables.

FREE TIME In his spare time, he goes to local shows, cafes, travels around the world for his job.

TECHNOLOGY PREFERENCES He likes to use all kinds of apps. He likes ones with specific functions, and ones that can do all sorts of things.

He grows the ones that tend to have the highest yields so he can eat them.

Mark likes to bring his extra yields to work with him to share the joy. He loves being able to give the gift of what he considers “real� food.

Jennifer 45 years old Female Farmer Jamul, CA

JOB

THE GARDEN

Jennifer grows fruits and vegetables to earn a living.

Jennifer grows hundreds of different kinds of fruits

As well, she sells homemade breads, jams, and other

and vegetables. She most of the time has more than

mixtures of fresh ingredients.

she can end up using/selling.

She is very connected in the farming community. She

FREE TIME

likes to socialize with them at the farmers markets

Jennifer likes to hand crochet scarves, sweaters, and

and talk about the progress of her business. She often

pot holders. She likes the idea of working with her

spends time sharing these stories at the farmers

hands with everything she does. She also likes to

markets, or online.

spend time communicating online with other farmers.

TECHNOLOGY PREFERENCES Jennifer doesn’t tend to use too many apps. She only uses the ones that help serve a purpose, rather than for fun.

Yields // Pauline Capote // GR360 // 37

THE EXPERT FARMER

BRAND DEVELOPMENT Yields // Pauline Capote // GR360 // 39

BRAND DEVELOPMENT

KEY FINDINGS There are common themes between the interview responses and the personas I created. Focusing on these common key ideas are important for figuring out overall concepts that I want to keep in mind for the visual style and functional features.

The Users: like apps for the simplicity and function.

They like apps with a minimal number of tools.

use Craigslist often. They believe if there was a rating system, they could feel safer.

Yields // Pauline Capote // GR360 // 41

are social sharers.

They like giving their yields to friends/ family.

go to farmers markets and talk to other growers.

They like to talk about things in common.

BRAND DEVELOPMENT

DESIGN PRINCIPLES The app needs to follow a number of design principles that important to the creators and the users.

These principles could be understood as the motto for the app.

Less Fuss, More Function The app should be extremely easy to use with intuitive features. The user should be able to accomplish their goal in just a few steps. They won’t be distracted by all of the fancy added features that don’t actually help accomplish the main goal.

Simple Impact It takes major issues that deal with food waste, and helps eliminate them before it can get worse. It’s a positive experience, when users can easily making a big difference.

Gets you from A to B A simplified virtual tool for your social reality. The is really just a way to help connect user with like minded individuals. They do all the work, now they want to share it with others.

In order to capture all of the design principles into one name, they should be straight forward, clear, and concise.

Sprout Yields Blossom Sprig

Yields // Pauline Capote // GR360 // 43

BRAND NAMES

USER JOURNEY Yields // Pauline Capote // GR360 // 45

USER JOURNEY

Yields // Pauline Capote // GR360 // 47

PAPER PROTOTYPE Yields // Pauline Capote // GR360 // 49

PAPER PROTOTYPE

OVERALL A paper prototype was essential for creating a clear flow for the app. By cutting up the sections into separate pieces, it made it easier to move around.

After reviewing the paper prototype with different participants, certain changes were made in order to make more sense. Certain suggestions for changes were implemented into the prototype. Some of those changes include: - Changing the order of the Bio and Profile picture upload in the “Create Account” page so that it matches the order on the” Profile” page.

- Including an overall label for each page in that particular section.

- Add “A, B, C” to local yields listing to show the association. Could be color coated.

- For the “Upcoming Meets” page, have a popup showing that it has been added to your calendar.

- Changing the name of “Inbox” to “Notification” and “Notifications” to “Updates”.

- Minimizing the amount of repetitiveness.

Yields // Pauline Capote // GR360 // 51

PAPER PROTOTYPE

Yields // Pauline Capote // GR360 // 53

PAPER PROTOTYPE

Yields // Pauline Capote // GR360 // 55

WIREFRAMES Yields // Pauline Capote // GR360 // 57

LOGIN YIELDS

Home

YIELDS

Home

There are 3 yields within 5 miles of you

Redo Search Area

Home

Search YIELDS

F

USERS

Search By Name

YOU

PICTURE OF FRUIT

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Type V

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Name of the Herbs

PICTURE OF HERBS

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Availability Ready Now

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F

1-2 Weeks

2-3 Weeks

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YIELDS

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LOG IN USING FB YIELDS

What Would You Like to Do? There are 3 yields within 5 miles of you

Explore

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Type Fruits

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Vegetables

Herbs

Other

2-3 Wks

4+ Wks

Availability Now

YOU

1-2 Wks

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H YIELDS

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Name of Yields

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Description

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UPCOMING MEETS

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NOTIFICATIONS

EVENTS

Bio

PICTURE OF FRUIT

YIELDS

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Upcoming Meets

CREATE ACCOUNT

HOME

Account

YIELDS

Skip

Preferences Location Country

Farmers Market

Zip

March 12

Swap Meet

Rate Yourself Humble Gardener

March 13 Expert Farmer

5

Push Notifications Notify me when there is a local post in my area.

YES

Notify me after 5 days of interacting with another user to rate that user.

YES

After 5 days of interacting with another user, notify me to rate that user.

Lorem ipsum dolor sit amet, consectetur adipiscing elit.

Quisque iaculis mauris sit amet sagittis blandit. Maecenas vitae aliquet odio, eget molestie metus. Donec lacinia rutrum ipsum, nec convallis risus rhoncus et. Quisque in nisl eget purus blandit blandit sed nec metus. Mauris varius ipsum in tellus rhoncus, a fermentum mauris posuere.

Vivamus aliquet mi quis justo facilisis, sed aliquet augue.

Yielders Going NO StephenC

SAVE

PaulineJC...

DouglasM

Richard

FarmerRex

YES

I plan to go to this meet up

Meetup #3

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SEARCH

POST

YOU

NOTIFICATIONS

T

Lo ad

S

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D

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F

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F

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YIELDS

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Results

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150 Followers

PICTURE OF FRUIT

ame of the Vegetable

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PICTURE OF FRUIT

CURRENT YIELDS

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Available: Now

PICTURE OF FRUIT

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PICTURE OF VEGETABLE

PICTURE OF FRUIT

Posterʼs Name

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PICTUR TUR OF VEGE EGE E

PICTUR TUR OF FRUIT RUIT T

Ratings

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MESSAGE USER Posterʼs Name

NOTIFICATIONS YIELDS

YIELDS

Notifications

Notifications

UPDATES 3

SEND A MESSAGE

Tim said...

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Sam said...

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Douglas said...

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FarmerRick134 said...

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FarmerRick134 said...

orem ipsum dolor sit amet, consectetur dipiscing elit. Maecenas vitae aliquet....

YOU

Level 1

NOTIFICATIONS

UPDATES 3

MESSAGES

PICTURE OF FRUIT

Tim Edited a post

PICTURE OF FRUIT

Sam Edited a post

PICTURE OF FRUIT

Sam started following you

PICTURE OF FRUIT

Tim Edited a post

PICTURE OF FRUIT

Sam Edited a post

PICTURE OF FRUIT

Tim Edited a post

PICTURE OF FRUIT

Sam Edited a post

PICTURE OF FRUIT

Tim Edited a post

PICTURE OF FRUIT

Sam Edited a post

PICTURE OF FRUIT

Sam Edited a post

HOME

SEARCH

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NOTIFICATIONS

Level 1 .8 miles away

ME

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PICTURE OF FRUIT

Message

Name of the Fruit

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Name of the Fruit ME

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Hi....

PICTURE OF VEGETABLE

TRADE

PICTURE OF FRUIT Posterʼs Name

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ame of the Fruit

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ME

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Iʼll trade you your tomatoes for my lemons!

TRADE

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ME

ME

Yields // Pauline Capote // GR360 // 59

SEARCH

WIREFRAMES

G E T T I N G S TA R T E D

Yields // Pauline Capote // GR360 // 61

WIREFRAMES

HOME / SEARCH

Yields // Pauline Capote // GR360 // 63

WIREFRAMES

P O S T D E TA I L / P R O F I L E / M E S S A G E U S E R

Yields // Pauline Capote // GR360 // 65

WIREFRAMES

P O S T / E V E N T S / N OT I F I C AT I O N S

Yields // Pauline Capote // GR360 // 67

ELEMENT COLLAGE Yields // Pauline Capote // GR360 // 69

ELEMENT COLLAGE

COLOR PALET TE

ICONOGRAPHY Unselected

Selected

TYPOGRAPHY Droid Sans - Regular

AaBbCcDdEeFfGgHhIiJjKkLlMm NnOoPp Qq R rSsTtUuVvWwXxYyZz 1234567890 The quick brown fox jumps over the lazy dog.

Droid Sans - Bold

AaBbCcDdEeFfGgHhIiJjKkLlMm NnOoPp Qq R rSsTtUuVvWwXxYyZz 1234567890 The quick brown fox jumps over the lazy dog.

R E S U LT S

Inactive

List / Detailed / Map

Home

Search

Post

You

Notfications

Active

Home

Heirloom Tomatoe s This is the description about my heirloom tomatoes. Lorem ipsum dolor sit amet...

Search

Post

You

Notfications

5 Miles Away

FORMS Search by Name, Keywords Dropdown

A desrciption goes here. It can be long or short. It is for when users want to explain their yields. The more infromation they provide, the better it is for the user who wants to trade.

Checkboxes

Radio Buttons

This is Selected

This is Selected

This is Unselected

This is Unselected

Heirloom Tomatoe s This is the description about my heirloom tomatoes. Lorem ipsum dolor sit amet.. .

CALENDAR Heirloom Tomatoe s This is the description about my heirloom.Lorem ipsum...

Yields // Pauline Capote // GR360 // 71

N AV I G AT I O N

LOGO DESIGN Yields // Pauline Capote // GR360 // 73

LOGO DESIGN

I C O N E X P L O R AT I O N S

Yields // Pauline Capote // GR360 // 75

ICON REFINEMENTS

LOGO DESIGN

COLOR REFINEMENTS

Yields // Pauline Capote // GR360 // 77

T Y P O G R A P H Y E X P L O R AT I O N S

LOGO DESIGN

C O M B I N AT I O N S

Yields // Pauline Capote // GR360 // 79

LOGO DESIGN

FINAL LOGO

Yields // Pauline Capote // GR360 // 81

ELEMENT COLLAGE