ALACRIFY Alacrify is the arousal to action. It is the infusion of excitement and invigoration for the spirit within. Design is a universal language that is often more powerful than the spoken word. With power comes responsibility and I choose to focus on making imperative issues understandable and encouraging. Design can be the spark that causes one to make a positive change in the world.
PAULINE CAPOTE / TWO THOUSAND AND THIRTEEN
CONTENTS BARBIQUEJO / SIX SD - HARVEST / FIFTEEN BK - EXPOSED / TWENTY THREE BEE HOLDER / THIRTY THREE WELLINGTONS / THIRTY EIGHT CONNECTING / FORTY FOUR RIAD GRAND / FIFTY FOUR WOODLINGS / SIXTY LOGOS / SEVENTY ONE CREDITS / SEVENTY FOUR
PROJECT Packaging - Barbiquejo
CLIENT Cowboy Spirit Foundation
INSTRUCTOR Candice López Barbiquejo Grillin' Tools is a cowboy inspired set that features all the must-haves for a barbecue cook out. It includes an event poster, essential grilling utensils, an apron, a matchbox, salt and pepper shakers, dry rub seasonings, and an award of recognition for a charity event, all within a customized wooden tool box. My objective was to create three branded items that stood apart from the rest. More specifically, I wanted to attract an audacious male audience with an age range of 30-45. For a bold and daring approach, I introduced American cowboy culture to the brand. The personality of a traditional cowboy includes certain jargon that has either gotten lost in history or is still used to this day. The brand name “Barbiquejo” translates to the string that holds the cowboy hat onto one’s head. The essence of the cowboy vernacular and lifestyle are the driving components that lead the collection. A dictionary of cowboy slang highlighted all of the objects. Also, the items were ignited with iconic cowboy graphics such as stars, revolvers, whiskey barrels, distressed textures, and a rustic color palette of muddy browns, reds, and oranges. Bold typographic lockups aided in the masculine appeal.
THE BENEFITS The Cowboy Spirit Foundation, the presenter of the “Fuel the Flames of History, Mechanical Bull Riding Competition”, educate modern audiences with “Wild West” forms of media. The event highlights strength and masculinity of the American Cowboy.
SIX / ALACRIFY
Charity events bring exposure to the public.
AMERICAN COWBOY CULTURE IS STEEPED IN RICH HISTORY. How can I expose the traditional language and characteristics of the cowboy lifestyle to the modern day audience?
COWBOY SPIRIT FOUNDATION
SEVEN / ALACRIFY
Dedicated to developing and distributing feature films, books, and other digital media which celebrate the spirit of the Great American Cowboy. Appealing to a variety of folks who take interest in western rodeo, horses, the old west.
Fundraising event poster / Grand prize box / Champion ribbon
TEN / ALACRIFY
ELEVEN / ALACRIFY
Apron pocket detail / Seasoned rubs / Grilling apron
Bull riding competition prize box
PROJECT Calendar - LoCAL Harvest
CLIENT San Diego Farm Bureau
INSTRUCTOR Beth Weeks LoCAL Harvest is an annual calendar that emphasizes the need to efficiently shop for local, seasonal, and delicious foods. The calendar is targeted towards vibrant 25-40 year old farmers' market shoppers that want to make a positive difference in not only the local community but also the world. The calendar has a different recipe that corresponds to each month. The recipe is made up of ingredients that are in season at the time. The color scheme is derived from the ingredients used in each month. They are fun and flavorful tones that are intensified by the matching fruits and vegetables on each spread. The typography used is a mix of slab and sans serif fonts. I wanted the typography to have an organic and food oriented presence. In each spread, the top page is made up of scanned food pieces, while the bottom page is a system where the days of the month combine with the converted recipe measurements.
THE BENEFITS Buying locally and seasonally means less energy for transportation, using fewer valuable resources to get to your plate.
Offered by the The San Diego Farm Bureau, where sales benefit the farmers and consumers. A small-scale approach to big scale difference.
SIXTEEN / ALACRIFY
The calendar is a friendly reminder for how to take advantage of eating in the most environmentally friendly way.
Modular Grid On SUNDAY make: 01 2teaspoons
olive oil
05 SIX cups watercress 07 08
NINE teaspoons
fresh mint
12 13 14 15 16
18 teaspoons
crumbled feta
19 20 22 27 28 29
ROCKWELL REGULAR Univers Regular
C - 30 M - 10 Y - 82 K- 0
C-0 M - 35 Y - 76 K- 0
C - 56 M - 95 Y - 33 K - 13
C-6 M - 75 Y-0 K- 7
SEASONAL SAN DIEGO SUPPORT
03
watermelon slices
1-inch thick
FOUR
TEN milliliters 11
agave nectar
17
23 24 25 26 30 milliliters balsamic vinegar
31
GRILLED WATERMELON FILLETS WITH WATERCRESS AND MINT Brush grill grates with olive oil, and preheat grill to medium.
Brush watermelon slices with olive oil. Grill watermelon slices 5 minutes, or until it is just scorched around the edges. Whisk together balsamic vinegar and agave nectar in bowl. Toss half of the vinegar mixture with the watercress in the bowl. Divide watercress salad among 4 plates. Top with grilled watermelon; garnish with feta cheese, mint, and remaining vinegar mixture.
SMALL FARM OPERATIONS NEED LOCAL SUPPORT. How can I get the community motivated to shop locally? How can I help make their food purchasing experiences environmentally friendly?
L RECIPES OF 2012 FARMERS MARKET BUREAU BUY LIVE
Their goal is to represent San Diego agriculture through public relations, education, and public policy advocacy in order to promote the economic viability of agriculture with appropriate management of natural resources.
EIGHTEEN / ALACRIFY
.
SAN DIEGO FARM BUREAU
NINETEEN / ALACRIFY
Reusable shopping bag / Seasonal cookbook calendar / Farmers' market wagon
Calendar months with seasonal recipes
PROJECT Magazine - BK Exposed
CLIENT Underground Brooklyn Association
INSTRUCTORS Candice López, Sean Bacon BK-Exposed is a magazine that highlights rising, Brooklyn native, musicians. In an artistically competitive city, it can be hard to distinguish whose talent is genuine and notable. These monthly issues are the solution. It is targeted towards aspiring New Yorkers, ages 18 – 30, who want to take steps to advance on the music scene or simply appreciate the art form. In order to stand apart on the shelves of the city that never sleeps, the magazine follows a compelling, unconventional format, that is as unique as it’s content. The typeface used for the magazine logo is hand built and constructed to be an energetically bold display type, suitable for the desired vibe of the magazine. Since the objective is to focus on artists “on the rise,” gradually increasing angled shapes and text frames are demonstrated throughout. Minimal headlines allow the magazine covers to appear sleek and approachable. The inside contents follow a similar structure, using abstract shapes and angles to add a sense of movement and enthusiasm. The use of intimate photography, courageous shapes, and daring typography work in harmony to capture the music scene that lies in the heart of Brooklyn.
To expose up and coming artists to the local music enthusiasts. To build a community of those who together, have similar aspirations and influences. To support developing artists.
TWENTY FOUR / ALACRIFY
THE BENEFITS
TWENTY FIVE / ALACRIFY
Customized font for magazine logo
BES 2
Ind
NO
M F New
To
e
THE
DARK VIRTUOSA How Indie Singer SHANNON DODD Finds Inspiration From Her Dreams
Monthly magazine covers
ST OF 2012 e Year DINOWALRUS
In Local
e Inside Scoop About
dependent
e Dance Driven Sophomore LP
ALBUMS
TICKET GIVEAWAYS
VIDEOS
How To Win All-Access Backstage Passes
TOURS
To Brooklyn’s Hottest Venues is Month
RADIO
LIFESIZE MAP Tearing It Up At Shea Stadium
DJ
ORTH SIDE MUSIC FEST
NELSON Flat Bush’s Own, e Most Wanted DJ For e Springs Festival Line Up
4.99 US
Musicians
o Keep On
e Lookout is Year
MUSIC HALL Of Williamsburg: Brooklyn Outpost Runs A Lineup Of Buzz-Worthy Local Bands
e Biggest Year Yet
HEROES & UNDERDOGS An Integrated Sound Filled With Piano And Percussion Showcases eir New Single
4.99 US
TWENTY EIGHT / ALACRIFY
4.99 US
BUSH WICK BLOCK PARTY
Magazine feature article
PROJECT Informational Poster - Beekind Campaign
CLIENT American Beekeeping Federation
INSTRUCTORS Candice Lopez, Sean Bacon Colony Collapse Disorder is a growing pandemic that we can help bring to an end if we take the proper precautions. The “Beekind” awareness campaign is directed towards sustaining the bee population throughout the country. It emphasizes on the beautiful structure and anatomy of the bee, and how their unique features allow us to rely on them for nearly everything. A doublesided informational poster, a mobile application for pledge making, and a bee-friendly insect repellent make up the set of products built to aid in the efforts. Though this issue effects everyone living today, the particular style created for the campaign is mostly associated for women ages 40-55. All together, these applications use a soft and elegant feminine palette. The mint green, pale yellow, soft orange, and sepia brown colors are used throughout the project in different forms where the dominant color changes with each application. This keeps the campaign dynamic and lively. Hand drawn illustrations create an intimate and organic relationship between the cause and the consumer leaving the audience inspired to put forth the effort to make a pledge, and help the cause.
The ability to educate viewers on the importance of our essential pollinators that we rely on for our food, clothing, and medicines. To allow the individual to make a difference. To rethink the use of harmful chemicals that not only effect the health of the bees, but ourselves.
THIRTY ONE / ALACRIFY
THE BENEFITS
THIRTY THREE / ALACRIFY
Phone app to make a pledge / Bee-friendly insect spray
Double-sided poster in support of bees
PROJECT Packaging and Forms - Heron Wellingtons
CLIENT International Boot Design
INSTRUCTORS Candice López, Sean Bacon Heron Wellingtons is an English based Rain Boot company that specializes in sophistication and style. It targets its products towards young adults, particularly females, ages 25 – 40. In the featured seasonal catalog, the theme is international travel, with an emphasis on the origin of the boot and how each country has a distinguished rendition.
THIRTY EIGHT / ALACRIFY
Each page is the home for the individual boot style, with a description of its’ functions and a historical snippet about the origins from the particular region. The classical aspects of the boot inspired the catalog to take the shape of vintage luggage tags that are bound together by a braided string. Each page description has a custom national stamp placed on part of a grid that uses hierarchy for instant understanding of the city of origin and the individual boot style. A closer look goes into detail about the reason for its’ existence. Along with the product description pages, the structured user-friendly forms found in the back let the buyer place an order and subscribe to the monthly catalog. The robust color palette including rich maroon, vibrant fuchsia, bright chartreuse, and canary yellow reflect the stylishness of international travel. All together, it shows how structured typography and unique formats are universally translatable.
International boot catalog / Hang tag
FORTY / ALACRIFY
Order and subscription form
PROJECT Media Kit - Making Sense: Connecting to Students with Autism
CLIENT Temple Grandin and Eustacia Cutler Foundation
INSTRUCTOR Amy Levine, Andrea Singer Making Sense: Connecting to Students with Autism is a learning program that offers elementary teachers new ways to educate Autistic students. It features lessons that appeal to specific sensory needs. The interactive qualities are not only within the lessons but also the structure itself. It follows a gate fold format with a mission statement, attached envelopes that house the lesson plans, a CD for alternative lessons, and a business card. The envelopes are designed with illustrative renditions of the five senses. They include contour line work coupled with vibrant photography and descriptive language that relates to the featured sense. The color palette is made up of both primary and secondary colors in order to appeal to the elementary school children who use it. The typography is a combination of a clean, legible, and friendly san serif, with a hand-written cursive. A balance between the educators and the learners. The personalities of the envelopes are reflected in the rest of the book.
THE BENEFITS The Temple Grandin and Eustacia Cutler Foundation work towards making school and home life more comforting to those affected. They motivate and keep families believing in the success of their special needs students and relatives by promoting these lesson plans.
FORTY FOUR / ALACRIFY
One of the best ways to channel autistic children’s ability to excel in certain subjects is to expose them to life’s discoveries at an early age.
AUTISTIC CHILDREN SHOULD HAVE A SPECIALIZED EDUCATION. How can I help educators accommodate students with autism, knowing that they have a strong sensitivity to the elements?
FORTY FIVE / ALACRIFY
TEMPLE GRANDIN & EUSTACIA CUTLER A foundation that promotes the education process both in and out of the school system. They teach the idea that people with autism are on a wide spectrum, and with that, the variety of interactive lessons and activities is critical.
C-0 M - 100 Y - 81 K- 4
C - 100 M-0 Y - 66 K- 9
C - 100 M-5 Y - 20 K - 22
C - 38 M - 88 Y-0 K- 0
C-0 M - 100 Y - 81 K- 4
Lesson plan for students with Autism / Smart Board application
FORTY EIGHT / ALACRIFY
FORTY NINE / ALACRIFY
home
? ? ? ?
? ?
m
programs
lessons
TG & EC
? ? ? ? ? ? ?
contact
sign in
CAT CUP DOG PLATE BAT BATH FISH SINK
?
memory games
FAQ’s
printable cards
spelling videos
Business card and CD / Website
Teacher's guide for autistic students
PROJECT Boutique Hotel - Riad Grand
CLIENT Shoreline Park Hospitality
INSTRUCTOR Candice López
The Riad Grand has an elegant and upscale logo and pattern with authentic and ethnic appeal. The rich color palette of a deep merlot red is reminiscent of the rich fabrics of Morocco and light tan to represent the beaches off the coast of northeast Africa. This visual language aids in the branding of a series of hotel stationery items and amenities. The in-room hotel stationery pack includes an intimately sized letterhead, pen, and envelope. A decorative stationery box ties the set together. An employee business card and a “do not disturb” door hanger, would also be featured here. The Moroccan tea service includes custom tea glasses, and a brief description of the tea’s presence in East Africa. Since wellness and relaxation are key influences in the offerings of the hotel, a decorative candle is an important feature of the spa. Morocco is a charismatic location, with inspiration derived from Africa and Europe, but the characteristics of all the objects were unified through visual elements with a touch of modernity.
FIFTY FOUR / ALACRIFY
Riad Grand is a boutique hotel and spa inspired by the city of Casablanca, Morocco. It is the perfect retreat for affluent couples 50-65 who wish to indulge in luxurious treatments that reflect customary West African royal hospitality. Riad Grand is located off Shelter Island’s shoreline park in San Diego. Prestigiously positioned along the scenic bay, guests will appreciate the spectacular coast and yachting culture. Riad Grand offers unique private indoor bathhouses with complementary massages and therapeutic mint tea service. For locals, it is a genuine Moroccan getaway without the hassles of traveling abroad.
In-room stationery / Door hangers / Spa candle
FIFTY SIX / ALACRIFY
Traditional Moroccan mint tea service
PROJECT Illustrative Packaging - Woodlings
CLIENT National Park Service
INSTRUCTORS Sean Bacon, Rafael Lopez, Candice Lopez Woodlings brings a new awareness to the importance of sustaining our national parks across the country, so they can offer the same natural beauty they have for decades passed. It takes park education to a new level with charismatic ranger animals applied to trail mix bags. The packaging includes tips on how to aid in environmental renewal and fun facts about their habitats. They fuel park visitors with nature’s most delicious and nutritious, all natural treats that young and adventurous children, ages 3-15, would enjoy. The characters that represent the different parks stimulate the brand’s identity. They are made up of basic shapes and earthy tones with hints of bright trail-mark colors. The branded items consist of three trail mix packages, a coloring book, a crayon box, an identity manual, and a patch. The trail mix is covered in facts about the featured animal and park. It also has a mail in option to receive the Woodlings ranger patch. The coloring book can be used to understand the animals and their environments while engaging in interactive games and drawings. The identity manual is a map of guidelines for using the components of the brand.
THE BENEFITS 25% of all the proceeds are donated to park sustaining departments. Knowledge gets passed along from the packaging to the buyer. The product creates an important interest between the kids and the desire to keep park environments thriving.
SIXTY / ALACRIFY
The mission of the brand is to return the endless favors that nature provides us.
HIGHLANDS REGULAR DISPATCH REGULAR
WILDLIFE MAINTENANCE IS IN GREAT DANGER. How can I bring awareness to the iconic species protected inside the parks that don't get recognition? How can the plants, animals, and their habitats get the respect that they deserve?
NATIONAL PARK SERVICE
SIXTY TWO / ALACRIFY
Taking care of the national parks and helping Americans take care of their communities is their duty. Creating close to home opportunities for kids and families to get outside, be active, and have fun is how they revitalize the nation.
Coloring book and crayons / Inside spreads
SIXTY SIX / ALACRIFY
SIXTY SEVEN / ALACRIFY
Applesauce packaging (back) / (front) / Carrot sticks packaging
Trail mix packaging
Woodlings - National park trail mix Hair - 60's rock theatre play
Riad Grand - Moroccan boutique hotel BK Exposed - Brooklyn magazine
Barbiquejo - Cowboy grilling set PJC - Personal identity
SEVENTY TWO / ALACRIFY
One to One - Sustainable non-profit Heron Wellingtons - International boots
CREDITS I dedicate this book to those who have evoked positive energy in the process.
TO MOM / MY INSPIRER
You’ve taught me to appreciate the beautiful things in life; adventure, health, good food, and doing what makes you happy.
TO UNCLE PAUL / MY MOTIVATOR
You’ve showed me how no project is ever too big to tackle if you have the work ethic and will power.
TO MARINA / MY PSYCHOLOGIST
You’ve listened to my outrageous ideas and you've kept me in check. You're my number one fan and number one sister.
You’ve been my partner in living the dream. I will always come to you for advice, encouragement, and finding the best secret spots.
TO CANDICE AND SEAN / MY MENTORS
You've remodeled the way I perceive design, concept, and life in general. Your constant support is incomparable, and I can’t thank you enough for it.
SEVENTY FOUR / ALACRIFY
TO DOUG / MY BEST FRIEND