PAUL J. KLEIN
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DECADES OF AWARD-WINNING AD & PR WORK
ADDYS
HERMES
MARCOMS
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COUSINS MAINE LOBSTER _ What started as a single food truck, Cousins Maine Lobster gained national attention after being featured on ABC’s Shark Tank in 2013. Paul Klein was the Creative Director of the agency hired to increase website traffic through advertising and digital outreach and they did just that. Cousins is now franchised across the nation with a food truck in every major city and a restaurant in West Hollywood.
PRODUCT MARKETING: LA GEAR _ In the 1980s, LA Gear Shoes stood eye-to-eye with Nike. Twenty years later the company’s popularity began to wane. Paul Klein was the Creative Director of the agency hired to rebuild the brand’s image. He managed a digital communications program that turned the brand into a successful boutique street-fashion shoe. Today, LA GEAR is flourishing and continues to grow in valuation, followership and product offering.
TAHOE TRAIL BAR _ Tahoe Trail Bar hired Paul Klein to share their bars with news media and online influencers and help them expand into new markets. We pitched the bar to media across the nation resulting in dozens of interviews and distribution partnerships with REI, Whole Foods Markets and more.
HAWS INTEGRATED _ Haws Integrated hired Paul Klein to increase website traffic and quote submission (requests for more information from a sales member via an online data collection form). Using Google, YouTube, Bing/Yahoo!, Facebook, LinkedIn, and retargeting ads, we increased their traffic by 600% and submissions by 300%. The increase in quotes, resulted in an increase in sales.
DIGITAL MEDIA: LANGLY BAGS _ Langly Camera Bags was launched in 2012 through a small Kickstarter campaign. The brand’s popularity exploded overnight with thousands of daily orders coming in from all over the world. Paul Klein was the Creative Director of the agency hired to help Langly transform from a startup to an internationally known brand. They launched a public relations, product seeding and digital advertising program. Langly continues to grow.
STORM WATER POLLUTION _ The Truckee Meadows Stormwater Management Association needed a creative campaign to let people know that storm drains lead to the waterways we use for drinking water, recreation and more. Paul Klein implemented an integrated marketing campaign that garnered millions of impressions and resulted in less waterway pollution.
UNITED CEREBRAL PALSY _ #STEPTEMBER is a challenge to take 10,000 steps for 30 days to raise awareness and funds for cerebral palsy research. To stand out from the many different public service walks and fitness challenges out there, we launched “the more you step, the shorter the distance” campaign to appeal to those looking to help others, while helping themselves.
ROYAL VINTAGE SHOES _ Royal Vintage Shoes hired us to publicise their line of vintage shoes. We relentlessly pitch this brand to media in a very competitive industry. We secured features in Jezebel, Jute, Playbill, Footwear News, Accessories Magazine and many others to take this small brand national. We also hosted a virtual fashion show to kick-off Fashion Week, which garnered thousands of views and impressions.
CITIZEN ENGAGEMENT_
PEDESTRIAN SAFETY_
To establish budgeting priorities, the Reno City Council needed to collect data and service feedback from residents. Using posters, social media, TV and a strong grassroots effort, Paul Klein lead an effort that resulted in 3,000 responses in just two weeks.
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In collaboration with the Regional Transportation Commission and Zero Fatalities, we launched a pedestrian safety campaign with two TV/pre-roll ads and infographics to encourage residents to look-up and look-out for each other.
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DIGITAL ADVOCACY_
ONLINE CITIZEN ENGAGEMENT_
In 2016, EdChoice hired Paul Klein to sign-up Education Savings Accounts supporters to a database to receive more information. Our team used digital advertising, social media, calls and text outreach to garner approx. 5,500 contacts and 2,900 social media followers in just three months.
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The Reno Government launched a new online reporting tool and needed to let residents know how to access and use it. Our team member created a character based campaign with custom illustrations and placed PSA ads on TV, radio, digital, print and billboard.
WEEKEND CASUAL TIES _ Paul Klein was the Creative Director of the agency hired to market Weekend Casual, an online tie and pocket square store. He implemented a Google keyword and display ad campaign, coupled with retargeting and social media outreach which resulted in an increase in website trafďŹ c, social media followers and sales. Their conversion rate increased by 100%.
EVENT MARKETING: RENO CIRCUS _ Paul Klein rebranded the circus and launched a digital advertising, social media and public relations effort to drive attendance. We placed full website takeovers, display ads and YouTube Pre-roll ads in english and spanish. Attendance increased and the event is on better footing thanks to our efforts.
PAUL KLEIN_ (775) 830-7285_ PAULKLEINRENO@GMAIL.COM_