SAMPLES
EXPANDING A BRAND
Founded as a food truck franchise, Cousins Maine Lobster gained national attention after being featured on ABC’s Shark Tank in 2013. Since then, the company desired to expand their online footprint. Cousins hired me to help them increase website traffic through advertising and public relations. My team and I helped the franchise expand throughout the nation.
TACTICS • ENEWSLETTER PROMOTIONS • CONVERSION LIGHTBOXES • SOCIAL MEDIA ADVERTISING • PUBLIC RELATIONS RESULTS • REVENUES INCREASED 38% • MONTHLY REVENUES TRENDING UP AT 15-20% M/M • WEBSITE TRAFFIC INCREASED 45% Q/Q • INCREASED EMAIL DATABASE INCREASING 10% M/M
REBUILDING A BRAND In the late ‘80s, LA GEAR stood eye-to-eye with brands such as Nike and Addidas. A decade later, circumstances found the company on the brink of bankruptcy. The brand was bought by a Los Angeles shoe management group and they enlisted me and my team at White Rabbit to help bring the brand back to prominence. As the Creative Director of the agency, we implemented a marketing program and eCommerce platform. Today, LA GEAR is flourishing and continues to grow its company value, followership and product offering.
TACTICS • ADVERTISING CAMPAIGN • SEM/SEO TACTICS • CELEBRITY ENDORSEMENT • SOCIAL MEDIA MANAGEMENT • PUBLIC RELATIONS • SHOPIFY PLATFORM RESULTS • ANNUAL REVENUES INCREASED 900% • SOCIAL MEDIA FOLLOWERS INCREASED TO OVER 150K • SUCCESSFULLY LAUNCHED THREE NEW SHOE LINES (LIQUID GOLDS, NUBUCKS, & T-RAWW RUNNERS)
BUILDING A BRAND
Langly Camera Bags was launched in 2012 through a small Kickstarter campaign. The brand’s popularity exploded overnight with thousands of daily orders coming in from all over the world. Langly hired me and my team to help transform the brand from a startup business to an international corporation and we did just that.
TACTICS • PUBLIC RELATIONS • SEEDING/INFLUENCER MARKETING • SOCIAL MEDIA • ENEWSLETTER PROMOTIONS • SOCIAL MEDIA ADVERTISING RESULTS • ANNUAL REVENUES INCREASED FROM $100K TO $1M • WEBSITE TRAFFIC INCREASED 25% M/M • SOCIAL MEDIA FOLLOWERS AT 250K • EMAIL DATABASE INCREASED BY 120%
CITIZEN OUTREACH
PEDESTRIAN SAFETY
To establish their strategic priorities, the Reno City Council wanted to hear from residents what they thought about Reno. Using TV, radio, print ads, PR, social media, along with a strong grassroots effort, we collected over 3,000 responses in just one month.
In collaboration with the Regional Transportation Commission and Zero Fatalities, we launched a pedestrian safety campaign to encourage residents to look up and look out for each other. We produced and placed two TV ads. WARNING: These ads are jarring.
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STORMWATER PSA CAMPAIGN
ONLINE CITIZEN ENGAGEMENT
The Truckee Meadows Stormwater Management Assocation needed a creative campaign to let people know that stormdrains lead to waterways we use for drinking water, recreation and more. We implemented an integrated marketing campaign that garnered millions of impressions.
The Reno Government launched a new online reporting tool and needed to let residents know about it. We created a character based campaign with custom illustrations and placed ads on TV, radio, digital, print and outdoor signage.
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COLLATERAL // MAIL, WALK PIECES, SIGNAGE, ANNUAL REPORTS AND MORE
DIGITAL AD CAMPAIGN EXAMPLES
nt was ovember wareness men’s m grew ruited raised a y for the ndation. USED BUT USEFUL GOODS HELPS PEOPLE WITH DISABILITIES. DONATE TO THE UCP THRIFT STORE @ 2150 ODDIE BLVD. TODAY.
of Nevada
United Cerebral Palsy™