PAUL KLEIN GOVERNMENT AND POLITICAL CAMPAIGN SAMPLES
CITIZEN OUTREACH
PEDESTRIAN SAFETY
To establish their strategic priorities, the Reno City Council wanted to hear from residents what they thought about Reno. Using TV, radio, print ads, PR, social media, along with a strong grassroots effort, we collected over 3,000 responses in just one month. VIDEO LINK
In collaboration with the Regional Transportation Commission and Zero Fatalities, we launched a pedestrian safety campaign to encourage residents to look up and look out for each other. We produced and placed two TV ads. WARNING: These ads are jarring. VIDEO LINK
ADVOCACY CAMPAIGN
CITIZEN ENGAGEMENT
EdChoice hired us to sign-up Education Savings Accounts supporters to a database to receive more information. We used advertising, social media, calls and text outreach to garner approx. 5,500 contacts and 2,900 social media followers in just three months. VIDEO LINK
Increasing citizen engagement was a priority for the Reno City Council and establishing Neighborhood Advisory Boards was the first step. Using TV, print ads and public relations, board applications came in by the hundreds. The boards are at capacity and the program VIDEO LINK is thriving today.
STORMWATER PSA CAMPAIGN
ONLINE ENGAGEMENT
The Truckee Meadows Stormwater Management Assocation needed a creative campaign to let people know that stormdrains lead to waterways we use for drinking water, recreation and more. We implemented an integrated marketing campaign that VIDEO LINK garnered millions of impressions.
The Reno Government launched a new online reporting tool and needed to let residents know about it. We created a character based campaign with custom illustrations and placed ads on TV, radio, digital, print and outdoor signage.
ADVERTISING
CAMPAIGN IDEATION // LOGOS, TAGLINES AND THEMES
COLLATERAL // MAIL, WALK PIECES, SIGNAGE, REPORTS +
ONLINE TOOLS // WEB, SOCIAL MEDIA AND DATA COLLECTION
EVENTS // OUTREACH, FUNDRAISERS, TOWNHALLS +
THANK YOU. PAUL KLEIN 775.830.7285 PAUL@ARGENTUMNV.COM
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