The Exploration of Design by Paul Lubianker

Selected Works — Paul Lubianker

The Exploration of N

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PROFILES / PAUL LUBIANKER

Selected Works â&#x20AC;&#x201D; Paul Lubianker

The Exploration of Design

Copyright © 2019 All Rights Reserved. No part of this book may be reproduced in any form or by any electronic or mechanical means, including information storage and retrieval systems, without permission in writing from the publisher, except by a reviewer who may quote brief passages in a review. ©2019 Houghton Mifflin Harcourt. All rights reserved. Terms of Use Privacy Policy Children’s Privacy Policy Student (K-12) Privacy Policy Sitemap Printed in the United States

Introduction To me design is all about research and doing some traveling to get some inspiration about having the dreams to create t h i n g s. I t a ll st ar t s f rom the l egends of we are inspired by l i ke f o r e x a m p l e t h e l e g e n d a r y d e s i g n e r s s u c h a s P a u l R a n d , S a u l B a s s a n d D o y a l d Yo u n g . W h e n t h e y c r e a t e b e a u t i f u l works from their design skills we practice and get used the ability and to adapt in creating the skills that lead us to satisfy our dreams. Design can even run in the archives museums of what we are able to learn from our legendary designers and how they used the techniques to bring them o n t h e s c e n e.

Table of Contents Type Through Time Gutenberg & Beyond

The Theory of Rock & Roll Music Festival Campaign

Why Fires Are Bad Wildfire Prevention

The Sound of Vision Bose

Home Decorations Amuse

01 02 03 04 05

Global Warming Cloud Communication

The Dream of Flying Virgin Galactic

Sports for Joy Fanzz

The New Store Guild

The Branding Design Logo Design Work

06 07 08 09 10

GU T ENB E RG & B EYOND

Most people make the mistake of thinking design is what it looks like. People think it’s this veneer — that the designers are handed this box and told, “Make it look good!” That’s not what we think design is. It’s not just what it looks like and feels like. Design is how it works. — Steve Jobs

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Through

PROFILES / PAUL LUBIANKER

Type

02 03

Time

04 05 06 07 08

C L A S S / Typography 4

DELIVERABLES / 62 pages

G U T T EN B ERG & B EYO N D

S E M E S T E R / Fall 2018

Electronic ticket Poster

KEYWORDS / Speed Transform Illusion Innovation

PROJECT /

I N S T R U C T O R / Ariel Grey

P R O J E C T / Gutenberg & Beyond

Graphic Design in Review: Past, Present, Future

BACKGROUND / This project involves the design of a 62-page book, Gutenberg & Beyond, meant for people attending a conference on the history of graphic design. The book consists of various articles on the evolution of graphic design, consiting of the four chapters “Printing Comes to Europe,” “Pictorial Modernism,” “Digital Design,” and “The Future of Design.” This covers the 1400s, the 20th century, the 21st century, and into the future. Accompanying this book is a poster advertising the conference and an electronic ticket to the event.

CONCEPT / To convey graphic design over the years, I chose several different visual treatments for the book. I used design illustrations such as vector art, and I decorated almost all the pages of the book, setting them up with different art deco illustrations. I used the fonts Niveau Grotesk, Calluna, and Calluna sans serif. I also used graphic elements and combined them with some photographs and art images to show how graphic design has evolved and how it compares to graphic design today.

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B A

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34923498H

G U T T EN B ERG & B EYO N D

www.evolution.com

TTX#

C34834923498H

PROJECT /

Willow Room

Need more Info?

Three Day Pass August 12-15-2019

EVOLUTION-CON Marriot Hotel

P ROJE CT

PROFILES / PAUL LUBIANKER

DV F EST1 7 M U S IC FE STIVAL

There’s nothing like a music festival. People are ready to have a good time. I don’t think anyone comes to a festival going, ‘I’m gonna be a complete bummer today. — Gary Clark, Jr.

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02 03 04 05 06

Theory of Rock & Roll

PROFILES / PAUL LUBIANKER

The

07 08 10

P R O J E C T / Music Festival Campaign

C L A S S / Visual Systems 1

I N S T R U C T O R / Troy Alders

Posters Mobile App

MU SI C F ESTI VAL CAMPAI G N

DELIVERABLE /

Tickets KEYWORDS / Metal Outbreak Explode Vibrate

PROJECT /

S E M E S T E R / Fall 2016

Come Join The Music Festival

BACKGROUND / This project involves the design of three posters, a mobile application, and three music tickets for a music festival. You will vision photograph collages of guitar element and other musical instruments that are combined altogether. It tells a story for the view to read that these are how the show decorations will look at a music festival concert with symbolic elements that show motion and a 3D effect.

CONCEPT / This is a music festival event that discusses how to prevent domestic violence from happening. The fonts used are Helvetica Neue, Pt Sans Narrow, and Garamond. It is a message that tells us that we donâ&#x20AC;&#x2122;t want domestic violence to happen and how it is a disaster for our environment. The metal musicians that will preform in the show is U2, Lady Gaga, Tool, Pearl Jam, Metallica, and Alice In Chains.

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PROJECT /

W I L DFIR E PR EVE NTION

It is known that wildfires behave unpredictably — this is fundamental — but it is my experience that humans in the presence of wildfire are also likely to behave in aberrant and unpredictable ways. — Michael Leunig

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03 04 05 06

Are Bad

PROFILES / PAUL LUBIANKER

Why Fires

07 08

DELIVERABLE / Logo

WI LD F I RE PREVEN TI O N

S E M E S T E R / Spring 2018

Applications Stationery KEYWORDS / Elegant Fashion Explosion Quality

PROJECT /

I N S T R U C T O R / Phil Hamlett

P R O J E C T / Wildfire Prevention

C L A S S / Visual Systems 2

Prevent Wild Fires From Happening

BACKGROUND / This is a topic that discusses wildfires to prevent them from happening. Wildfires are bad for our environment and they are happening everywhere within the American region. They can destroy our homes or enable consumers to loose their lives with home destructions. We donâ&#x20AC;&#x2122;t want fires to happen in our territory we love the nature and would like to see that our environment is preserved. Consumers like to hike and go camping on a family fun vacation. Or they love to live a life of safety were they are prone to wildfires in their living environment.

CONCEPT / My topic demonstrates to prevent wildfires from happening with safety instructions. It is an exhibition that will take place at the Academy of Science Museum in San Francisco. The instructions will educate the audience on how to make a safety plan to prevent wildfires from happening. My posters show design illustrations with vector arts and there are infographics that shows what will be at the exhibition. The fonts that were chosen are Crimson Text and Oswald.

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PROJECT /

BOSE

If you think something is impossible, don't disturb the person who is doing it. â&#x20AC;&#x201D; Amar Bose

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04 05 06

The Vision

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Sound of

PROFILES / PAUL LUBIANKER

The

07 08

C L A S S / Package Design 3

P R O J E C T / Bose

I N S T R U C T O R / Thomas McNulty B O SE

DELIVERABLE /

Wall Clock Coffee Maker Juice Maker KEYWORDS / Elegant Fashion Explosion Quality

PROJECT /

S E M E S T E R / Spring 2017

The Sound Quality

BACKGROUND / Bose is a digital sound company. They sell speakers with noise cancellations. And they always work on improving sound quality. Bose has itâ&#x20AC;&#x2122;s own stores in the mall where they sell music speakers in there stores and noise cancellations. The look and feel style of their product is simple, clean, and elegant. Bose has been Corporation Company that has been around for about 55 years and is still running in service.

CONCEPT / My concept is to help promote the Bose Company through a line of household appliances featuring the Bose brand. The fonts that were chosen were Helvetica Neue. The typography was combined with photographs of a coffee maker, a juice maker and a wall clock. They all come in three different sizes and they show a good sense of black and white continuity. I will help make consumers want to buy these products that will feature the Bose brand.

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B O SE

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B O SE

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B O SE

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B O SE

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B O SE

PROJECT /

A MU SE

The architect should strive continually to simplify; the ensemble of the rooms should then be carefully considered that comfort and utility may go hand in hand with beauty. â&#x20AC;&#x201D; Frank Lloyd Wright

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Home

01 02 03 04 05

Decorations

07 08 10

P R O J E C T / Amuse

C L A S S / Package Design 2

I N S T R U C T O R / Thomas McNulty AMU SE

DELIVERABLE / Logo Applications Stationery KEYWORDS / Elegant Fashion Explosion Quality

PROJECT /

S E M E S T E R / Summer 2015

Paint

BACKGROUND / Amuse is a brand created by Paul Lubianker. It’s a promotional paint can that provides elegance for household paint. That’s what makes our consumers feel Amused by the quality of osur paint products. These paint products are for clients who want to paint in their household independently and to turn their households into an elegant form of architecture in the style of Frank Lloyd Wright. It’s mostly about matching the colors with the exterior and interior architecture.

CONCEPT / My concept for the Amuse paint cans is to construct a brand that involves two big paint cans one for exterior and interior paint cans. And two small paint cans one for exterior and interior paint cans. It will even feature one large brush, one medium brush, and one small brush. The font that was chosen was gill sans serif. The look and feel style will be grey and brown color with hand drawn vector line illustrations.

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AMU SE

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AMU SE

PROJECT /

AMUSE FRANK LLOYD WRIGHT

EXTERIOR PAINT LATEX HOUSE PAINT

“ AN EXPERT IS A MAN WHO HAS STOPPED THINKING HE KNOWS!”

Frank Lloyd Wright

ONE QUART EGGSHELL FINISH ACABADO SEMI - MATTE

CHOCOLATE

735646 BASE 4 542 4X 29 1 13.16

AMUSE FRANK LLOYD WRIGHT

FL OZ PINTS

INTERIOR PAINT LATEX HOUSE PAINT

“STUDY NATURE, LOVE NATURE, STAY CLOSE TO NATURE. IT WILL NEVER FAIL YOU.”

Frank Lloyd Wright

ONE QUART EGGSHELL FINISH ACABADO SEMI - MATTE

GOLD GREEN

82582E BASE 4 542 4X 29 1 13.16 857

FL OZ PINTS ML

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USAGE

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One year later, he went to work for the firm of Adler and Sullivan, directly under Louis Sullivan. Wright adapted Sullivan's maxim "Form Follows Function" to his own revised theory of "Form and Function Are One."

BIOGRAPHY

08 09 10 AMU SE

BIOGRAPHY

In Chicago, he worked for architect Joseph Lyman Silsbee. Wright drafted the construction of his first building, the Lloyd-Jones family chapel, also known as Unity Chapel.

PROJECT /

USAGE

AMUSE FRANK LLOYD WRIGHT

Wright's early houses revealed a unique talent in the young, aspiring architect. They had a style all their own, mimicking that of a horizontal plane, with no basements or attics. Built with natural materials and never painted, Wright utilized low-pitched

One Coat Paint Brush

rooflines with deep overhangs and uninterrupted walls of windows to merge the horizontal homes into their environments. He added large stone or brick fireplaces in the homes' heart, and made the rooms open to one another. His simplistic houses served as an inspiration to the Prairie School, a name given to a group of architects whose style was indigenous of

INTERIOR & EXTERIOR For All Paint Excellent Result with Water Base & Latex Paint

AMUSE FRANK LLOYD WRIGHT

In 1909, after eighteen years in Oak Park, Wright left his home to move to Germany with a woman named Mamah Borthwick Cheney. When they returned in 1911, they moved to Spring Green, Wisconsin

midwestern architecture.

www.franklloydwright.org

AMUSE FRANK LLOYD WRIGHT

where his mother had given him a portion

Coat " One Paint Brush

They lived there until 1914 when tragedy struck. An insane servant tragically murdered Cheney and six others, then set

continued to grow in popularity in the United

building style spread overseas. In 1915, Wright was

farm where he had spent much time as a young boy.

Over the next 20 years Wright's influence

States and Europe. Eventually his innovative

of his ancestors' land; it was the same

One Coat Paint Brush

commissioned to design the Imperial Hotel in Tokyo. It was during this time that Wright began to develop and refine his architectural and sociological philosophies.

fire to Taliesin. Many people thought this horrific event would be the end of Wright's

Because Wright disliked the urban environment, his

career. He proved them wrong however,

buildings also developed a style quite different

with his decision to rebuild Taliesin.

from other architects of the time. He utilized Many people thought this horrific event

natural materials, skylights and walls of windows to

would be the end of Wright's career. He

embrace the natural environment.

proved them wrong however, with his decision to rebuild Taliesin.

INTERIOR & EXTERIOR For All Paint Excellent Result with Water Base & Latex Paint

www.franklloydwright.org

INTERIOR & EXTERIOR For All Paint Excellent Result with Water Base & Latex Paint www.franklloydwright.org

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Wipe off tip before storing. Clean-up wet paint with xylene or mineral spirits. Properly discard empty container. Do not burn or place in home trash compactor.

249086 249088 249846 249058

CLEAN-UP

Use of a Painter’s Touch® primer provides excellent adhesion and hiding and is especially recommended for bare wood and metal. The following primers are recommended.

AMU SE

PRIMING

BROWN

Red Primer Gray Primer Black Primer White Primer

“I believe in God, only I spell it Nature.” Frank Lloyd Wright

1-800-544-2787 79 New Montgomery St. San Francisco, CA 94105

Pantone 1 # 594A41 Pantone 2 # E6E7E8 Name

Paul Lubinker

Scale to Print 95%

PROJECT /

WOOD, METAL, PLASTIC & MORE

GLOSS

FAST DRYING - INDOOR & OUTDOOR

Dry and recoat times are based on 70oF and 50% relative humidity. Allow more time at cooler temperatures. Dries to touch in 20 minutes, to handle in 1 hour, and fully dry in 24 hours. Apply a second coat or Clear coat within 1 hour or after 24 hours. Apply Clear coat in 2-3 light coats a few minutes apart.

PAINT + PRIMER

DRY & RECOAT

Remove all dirt, grease, oil, salt and chemical contaminants by washing the surface with a commercial detergent, or other suitable cleaning method. Rinse with fresh water and allow to thoroughly dry. Remove loose paint and rust with a wire brush or sandpaper. Lightly sand glossy surfaces to create a surface profile.

2X ULTRA COVER

SURFACE PREPARATION

FRANK LLOYD WRIGHT

Shake can vigorously for one minute after the mixing ball begins to rattle. If mixing ball fails to rattle DO NOT STRIKE CAN. Contact Rust-Oleum. Shake often during use. Hold can upright 10-16” from surface and spray in a steady back-and-forth motion, slightly overlapping each stroke. Keep the can the same distance from the surface. Keep the can in motion while spraying. Apply two or more light coats a few minutes apart to avoid drips and runs. Do not use near open flame.

APPLICATION USAGE

Use outdoors or in a well ventilated area such as an open garage. Use when temperature is between 50oF (10oC) and 90oF (32oC) and humidity is below 65% to ensure proper drying. Do not apply to surfaces, when heated, exceed 200oF (93oC). Do not apply to galvanized steel. Avoid spraying in very windy and dusty conditions. Cover surrounding area to protect from spray mist.

AMUSE

PAINTING CONDITIONS

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AMU SE

PROJECT /

C LO U D COM M U NICATION

Sunshine is delicious, rain is refreshing, wind braces us up, snow is exhilarating; there is really no such thing as bad weather, only different kinds of good weather. â&#x20AC;&#x201D; John Ruskin

9292

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Warming

PROFILES / PAUL LUBIANKER

Global

07 08

C L A S S / Typography 3

DELIVERABLE / Logo

C LO U D CO MMU N I CATI O N

S E M E S T E R / Fall 2015

Applications Stationery KEYWORDS / Elegant Fashion Explosion Quality

PROJECT /

I N S T R U C T O R / Ariel Grey

P R O J E C T / Cloud Communication

Why we donâ&#x20AC;&#x2122;t get rain

BACKGROUND / The book Cloud Communication discusses about a global warming issue. Which tells why arenâ&#x20AC;&#x2122;t we getting any rain, and how the pollution, toxic, and waste interacts with the clouds. It mostly depends how consumers take good care of our environment and how we recycle our waste so we could get rain and that that way we could keep our environment clean. The more we tend to keep our environment clean without using smoke hazards or using fire for waste the better we can communicate with the clouds to bring rain. CONCEPT / My design work for the book Cloud Communication will feature elements with stock photos. The fonts selected are Franklin Gothic, Nimbus Sans and Baskerville. The first chapter will talk about the differences of the climate on how the clouds function with the seas. The second chapter will talk about aerosols and the smoke pushes the clouds away to prevent rain from coming. The third chapter will talk about air pollution and how it prevents the rainfall. And the fourth chapter will talk about pollution enhances the thunderstorms this is process that shows lightning. 9494

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101

102 102

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103

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V I RG ING GA L ACTIC

Well, the odds must be against anybody being able to fly around the world in a balloon on the first attempt. All of us who are attempting to go around the world in balloons are effectively flying in experimental craft because these craft cannot be tested. â&#x20AC;&#x201D; Richard Branson

106

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Dream of Flying

PROFILES / PAUL LUBIANKER

The

07 08

C L A S S / Identity 2

P R O J E C T / Virging Galactic

I N S T R U C T O R / Thomas McNulty VI RG I N G AL ACTI C

DELIVERABLE / Logo Applications Stationery KEYWORDS / Elegant Fashion Explosion Quality

107

PROJECT /

S E M E S T E R / Spring 2016

Flight Travel

Why we donâ&#x20AC;&#x2122;t get rain

BACKGROUND / This topic is about the flight Virgin Galactic. The CEO Richard Branson of Virgin has launched a new space shuttle to carry his passengers to outer space. The logo he has is a traditional style look and feel with a casual looking font. My new logo that Iâ&#x20AC;&#x2122;ve designed for the Virgin Galactic has a jewel look and feel with clean typography. The font that was chosen was Freight Sans Serif and the emblem that I drew has a new space look as if it were to be clean and elegant.

CONCEPT / My design execution is to show a good look and feel for the audience who dream of flying and going to outer space or to fly in a commercial aviation airline. It will feature design applications, a stationery systems and a new logo for the look and feel of Virgin Galactic. My target audience is for people of all ages who at age 10 or older to have the dream of going to outer space or to fly in a commercial aviation airline.

108

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VI RG I N G AL ACTI C

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109

110

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VI RG I N G AL ACTI C

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111

virgin galactic

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FA N Z Z

The greatest accomplishment is not in never falling, but in rising again after you fall. â&#x20AC;&#x201D; Vince Lombardi

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Joy

PROFILES / PAUL LUBIANKER

Sports for

07 >

C L A S S / Identity 2

P R O J E C T / Fanzz

I N S T R U C T O R / Thomas McNulty FAN ZZ

DELIVERABLE / Logo Applications Stationery KEYWORDS / Elegant Fashion Explosion Quality

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PROJECT /

S E M E S T E R / Spring 2016

Sports Authority

BACKGROUND / Fanzz is a sports authority store that is located all around the USA. They sell a mixture of sport jersey shirts including all other sports merchandise supplies. As of now their store looks extremely luxurious inside with a good amount of quantity to sell to their customers. However, their logo word mark needs work and it doesnâ&#x20AC;&#x2122;t attract the customers to go inside to sell their gadgets. CONCEPT / I choose to design a beautiful word mark that is a slab serif font to and redesign the exterior of their new sports store. It will feature a new stationery system, beautiful sports applications and beautiful colors with a mixture of blue and red. The target audience is for people who are interested in sports of ages 5 or older. I as designer choose to design this style as if I were to be a brand marketeer.

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FAN ZZ

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SPORTS FAN STORE

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SPORTS FAN STORE

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PROFILES / PAUL LUBIANKER

SPORTS FAN STORE

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FAN ZZ

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GUILD

People are always going to go shopping. A lot of our effort is just: 'How do we make the retail experience a great one? â&#x20AC;&#x201D; Phillip Green

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P ROJE CT 01

The New

02 03

Store

04 05 06 07 08 >

P R O J E C T / Guild

C L A S S / Package Design 4

I N S T R U C T O R / Thomas McNulty G U I LD

DELIVERABLE / Logo Applications Stationery KEYWORDS /

Elegant Fashion Explosion Quality

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S E M E S T E R / Fall 2018

Our new store

BACKGROUND / Guild is a handmade store that sells handmade goods. The parent company is Barnes & Noble. The vision statement talks about in the age dominance and mega corporations in bringing back the community that are responsible for locals. The brand matrix shows a diagram of apparel products, home products, entertainment products, personal care products and food products.

CONCEPT / These are the logo design work that I have the inspiration for in creating good artifacts for clients and to help reach out to firms that will hire me in building more logo design work. Here are final roughs of my work for great use of creativity. Here is also a mix of other design work that was designed by my teammates. For me itâ&#x20AC;&#x2122;s a dream to design logos and I wish to design logos for any design firm or a client.

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G U I LD

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The Brand Matrix Retail Store

A medieval association of craftsmen or merchants, an association of people for mutual aid or the pursuit of a common goal. A guild is meant for creators who share a common goal. Primary Brandmark

This goal is to provide goods for the community, a community of artists, art lovers, and people who look to have high-quality sustainable goods that they can touch and feel in person.

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Cheese

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Italian Foods

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Food Products

PROFILES / PAUL LUBIANKER

Sub Brands

03 04 05 06 07 08 >

Soaps

Personal Care Cosmetics

G U I LD

Clothing products

Entertainment Toy products

Home products Household Appliances Wall Clock

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Apparel

Our Food Products

BACKGROUND / Arvo is a sub brand for hand made foods. Our plan is to design it in a way that would make the audience feel engaged with the look and feel that is hand made. The foods that represent the brand arvo is italian foods, pasta, sauce, olive oil, seasoning, small chocolates, powder, and cheese.

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PORTLAND, OREGON

NET W T 8OZ (22 7G)

PORTLAND, OREGON Artisan cheese made in the lush green valleys of the Oregon coast.

NET WT 8OZ (22 7G)

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Our home entertainment products

BACKGROUND / Rec is a home entertainment system featuring hand made. The products that feature in the hand made products are toddler, pull toy, xylophone, face paints, nesting dolls, tipi, dice playing cards, wooden puzzles and jenga. These are supposed to the playable materials for children of all ages.

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G U I LD

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LO GO WOR K

Design is intelligence made visible â&#x20AC;&#x201D; Alina Wheeler

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LO G O WO RK

Imagine

Neenah

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Arvo

Amuse

Virgin Galactic

LOGO WORK /

P ROJE CT

Design

PROFILES / PAUL LUBIANKER

The Branding

Fanzz

Branding Theory

BACKGROUND / These are the logo design work that I have the inspiration for in creating good artifacts for clients and to help reach out to firms that will hire me in building more logo design work. Here are final roughs of my work for great use of creativity. Here is also a mix of other design work that was designed by my teammates. For me itâ&#x20AC;&#x2122;s a dream to design logos and I wish to design logos for any design firm or a client.

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LO G O WO RK

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IMAGINE

NEENAH

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LO G O WO RK

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NEENAH

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IMAGINE

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LO G O WO RK

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All of my best Thanks

MY PARENTS /

I would like to thank my mom and dad for providing the financial resources into finishing my education. I couldn’t do all of this myself without the finances. My mom and dad have raised me well and to get to the goal that I’ve dreamed of. I will never give up and certainly when I have a good job I will support them with the good job that I have as if they were to support me.

MY SISTER /

I want to thank her in providing the proofreading assistance I couldn’t make my work perfect without her.

M Y S T A F F & M E N T O R S / Coming from good art background but a poor education in knowledge if it weren’t for Mary Scott who has provided individual needs and additional assistance no company would have ever felt engaged with my work and to reach out to me for an interview. I will never forget how Mary has provided all of this support for individual needs. Thomas McNulty was always on my side when he helped my peers and colleagues felt engaged with me. I would also like to thank Darrell Hayden in providing additional support in preparing me how to speak professional and to communicate with others very well in public. I would also like to thank Andrea Keklikian for making sure I received all the support services that were needed in the Academy of Art University School program. MY FRIENDS /

Adrian Raj, Aliraz Jijami, and Briana Van Koll, you folks were my good friends and provided great support when I needed you.

CONTACT /

Paul Lubianker Graphic Designer 408-315-9062 plubianker@yahoo.com

SCHOOL /

Academy of Art University School of Graphic Design and Digital Media 79 New Montgomery St San Francisco, CA 94105

INSTRUCTOR /

Mary Scott Spring 2019 Senior Portfolio

BOOK TITLE /

The Exploration of Design

PRINT AND BINDING /

Graphic Imagery & The Keys

PHOTOGRAPHY /

Drew Wright

SOFTWARE /

Adobe Creative Suite