Vemma - English Health Journal

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Nutrition for a Lifetime

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Buzz About Vemma

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Mangosteen Folklore

Our Mission

For Your Family‘s Well Being

Making a Difference

W h eth e r yo u ’ r e 2 o r 10 2 Ve m ma has th e m ost c o m plete n utr iti o nal fo r m u la s pec i f i cally d es i g n e d fo r yo u Our tag line, Nutrition for a Lifetime™, is something we take to

There are some companies you know—some you notice. Vemma® gets

heart. We’re serious about what we do. Hundreds of thousands

noticed. When a company is doing the right things for the right reasons, it

of people from across the globe count on the Vemma

attracts the attention from the right kind of people.

(pronounced VEE-ma) formula for their family’s

In this Journal, you’re going to find out what

wellness. Whether you’re 2 or 102, Vemma

we’re all about. Our products, our

has the most complete nutritional formula

mission—how we can make a

specifically designed for you. Investing

positive difference in your

in product research and brand-building

family’s life in more

experience, Vemma is blazing new trails with

ways than one.

one of the hottest new products in the world of nutrition. Vemma is the trendsetter, the leader, THE brand for your family’s nutritional needs.

Welcome to the world of Vemma.

BK Boreyko

© Keith Pit ts

The family man who helped make Vemma the smart brand and outstanding product line it is today. A seasoned marketing executive and award-winning entrepreneur, BK has a passion for health and wellness that he shares at every opportunity since losing his parents to cancer and heart disease.

Driven to make something positive from this tragic experience, in 1995, BK and his family saw an opportunity in the emerging wellness and nutrition industry and co-founded their first global wellness company, New Vision®. New Vision boomed to more than $1 billion in total sales, helping more than a million satisfied customers and becoming the largest seller of liquid minerals in North America.

Cohen, Court By 2004, BK was primed for a new challenge. Realizing people knew the importance of supplementing, ney, Cannon, BK and Cade but hated choking down all those pills, he had designs on the emerging liquid nutritional supplement market and began assembling the team to make his vision come true. With the help of his on-staff M.D. and research and development team, Vemma–the convenient and great-tasting, ultra-premium liquid nutritional formula–was born.

An advocate of paying it forward, BK is a member of the esteemed Leadership Board of the Cleveland Clinic’s Wellness Institute, led by Chief Wellness Officer Dr. Michael Roizen, and serves on the Advisory Board for HealthCorps®, the nonprofit proactive health movement founded and chaired by Dr. Mehmet Oz. Grateful for everything he has experienced in life and in business, BK has also devoted a large portion of his personal and corporate resources to enrich the lives of others, including worthy causes such as HealthCorps, the Dottie Boreyko Foundation founded in memory of his mother, Church on the Streets, the United Way, Susan G. Komen Foundation, and Habitat for Humanity. BK’s mission is to make a positive difference in the lives of young people, and those young at heart, which will pay dividends for generations to come.

Photograph y

Vemma Founder and CEO

Read BK’s blog every week! bkboreyko.vemma.com

twitter.com/bkboreyko

facebook.com/bkboreyko

youtube.com/bkboreyko V EMMA VOIC E

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r o f s t l u s e r h t l a e h e v i t i s Getting po Did you know?

Nutrition for a Lifetime

V

emma—the original and possibly the world’s most powerful liquid antioxidant—is much more than just a great-tasting blend of the superfruit mangosteen, organic aloe vera and decaffeinated green tea. Sure, Vemma tastes good, but the ultra-premium ingredients,

clinically studied formula, and innovative delivery systems make

Vemma unlike any other. Families like yours have come to embrace Vemma as a unique product providing benefits not typically found in the supplement aisle. It makes the average vitamin pill pale in comparison.

Just 2 ounces of Vemma contain a full spectrum of vitamins, plant-sourced essential minerals, free-radical fighting antioxidants, and xanthone-rich superjuices such as the exotic mangosteen. Quite a mouthful, right? Just remember the name Vemma: Vitamins, Essential Minerals, Mangosteen and Aloe Vera. These ingredients help feed your body at a cellular level with a synergistic daily nutrition program that can help with overall vitality and well-being.* In plain terms, Vemma contains the good stuff your body’s 63 trillion cells need in a bioavailable and body-ready form.

Vemma–complete, ultra-premium, clinically studied liquid nutrition.

Get Your Verve On When the day is long and you’re short on energy, look to Vemma’s tasty, healthy energy drink—Verve—for the extra boost you need.* That’s right, a healthy energy drink. Get your Verve on two ways—a lightly carbonated 8-ounce energy drink or a convenient, portable 3-ounce energy shot, both in low natural sugar as well as sugar-free options. Verve combines all the benefits of a full dose of Vemma with a healthy energy boost.* Verve is really three great products in one. A fast-acting, great-tasting natural energy drink, an ultra-premium blend of 12 full spectrum vitamin and plant-sourced minerals, and a potent superjuice with exotic mangosteen and

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V EMMA VOIC E

Y ou can go behind the scenes and watch how Vemma is made simply by visiting your Vemma Brand Partner’s website. The URL is on the bottom of page 8.

people creates the biggest

buzz of

all.

organic aloe vera—both highly touted by nutrition experts and researchers

and eye development, quercetin—a powerful antioxidant found in fresh apples

as superb sources of free-radical fighting antioxidants. (Free radicals are the

and red onions—as well as phytonutrient extracts from 14 organic fruits and

nasty things that prematurely age your body.) It’s like drinking a delicious daily

vegetables. With an amazing, kid-approved creamy orange flavor and no

multivitamin. Triple-team the gaps in your nutritional program with Verve.

preservatives, artificial colors, flavors or sweeteners, Vemma NEXT helps parents

What’s NEXT? Current research shows that today’s diet and lifestyle is not meeting the needs of our children. One recent study found that 70 percent of U.S. children don’t

provide the “daily wellness insurance” to help keep their little ones healthy.*

The NEXT Helping NOW Project Vemma NEXT was developed on the charitable notion of giving back to the

get enough vitamin D, a key nutrient for bone health. [1] The American Dietetic

community through the donation of product to children in need throughout

Association published another study showing the majority of children are not

the world. BK Boreyko shared: “For every month’s supply purchased, Vemma

consuming the recommended servings of fruits and vegetables each day. Fried

donates a month’s supply of Vemma NEXT to a child in need in the country

potatoes accounted for 46 percent of the vegetable servings consumed, and

where it was purchased.”

Verve–three great products in one. french fries continue to be the most popular vegetable among toddlers and preschoolers. [2] Twenty-five percent of preschoolers are consuming no fruits on a given day, and 30 percent are consuming no vegetables. [3] In the last 30 years, the U.S. childhood-obesity rate has more than doubled for preschool children and adolescents ages 12 to 19, and more than tripled for children between 6 and 11. More than 9 million children over age 6 are considered obese, and the rate of adult-onset diabetes has tripled in teenagers.

These alarming statistics are living proof that poor eating habits can wreak havoc on kids’ diets. That’s why Vemma NEXT—a specially formulated liquid nutritional supplement for kids—is loaded with important ingredients, including DHA—a critical omega 3 fatty acid, to help support brain function

“For every month’s supply purchased, Vemma donates a month’s supply of Vemma NEXT to a child in need…”

Additionally, Vemma has teamed up with Children’s Miracle Network ®, a nonprofit organization that raises funds for more than 170 children’s hospitals, which save and improve the lives of millions of children each year. Three months a year for the next three years, Vemma will issue limited-release Vemma NEXT bottles featuring the Children’s Miracle Network logo.

With so many reasons to drink these great-tasting products, it’s easy to see why Vemma is your Nutrition for a Lifetime! *These statements have not been evaluated by the Food and Drug Administration.

These products are not intended to diagnose, treat, cure or prevent any disease.

[1] Pediatrics, online edition August 2009 [2] Journal of the American Dietetic Association, March 2009 [3] Nutraingredients.com, October 2009

V EMMA VOIC E

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The Physician Behind Physician Formulated Renowned scientist Yibing Wang blends his extensive education in both Eastern and Western science and wellness philosophy for Vemma’s product formulations.

After finishing medical school and practicing as a resident cardiac physician

by an independent, third-party laboratory. Dr. Wang—a man of considerable reputation—is a product perfectionist who has the highest of standards. There’s good reason why people say Dr. Wang is one of the best in the industry.

Clinically Studied To ensure Vemma’s efficacy, Yibing Wang, M.D., Ph.D., suggested it be put to the test. As a result, two independent, human studies were conducted. Both studies were randomized, double-blind

in Jinan, China, Dr. Wang traveled to the United States to earn his Ph.D. at

and placebo-controlled—a highly

Louisiana State University, majoring in Genetics with a minor in Biochemistry.

reliable method of gathering scientific

This distinctive combination of medical

evidence. The studies measured

doctor and doctoral scientist made Dr. Wang

Vemma’s bioavailability and

uniquely qualified in his field and impressed

antioxidant effects as well as its effects on

Vemma CEO and Founder BK Boreyko so

the body’s immune system.

much that he sought the renowned scientist as Vemma’s chief product developer.

As the developer of the Vemma formula, Dr. Wang helps Vemma blend the principles of ancient Eastern practices with modern Western health discoveries. Modern Western medicine touts technology and pharmaceuticals, while ancient Eastern Yibing Wang, M.D., Ph.D.

Dr. Wang blends the principles of ancient Eastern practices with modern Western health discoveries.

“The studies showed positive and significant changes in immune function,

medicine relies on cues from nature and

C-reactive protein levels, nutrient absorption and body chemistry,” Dr. Wang

herbal medicine. Vemma applies what

says. “As a scientist, I am very pleased with the results.” Essentially, the clinical

science has taught us about the cellular benefits of phytonutrients to the

studies showed Vemma’s ingredients were amazingly well absorbed in the body

legendary healing properties of the mangosteen fruit, green tea and aloe. And for

and can help with overall vitality and well-being.*

more than a decade, Dr. Wang has teamed with BK Boreyko to create some of the

The scientific details and results of the third-party clinical studies were

most forward-thinking wellness products in the world. The Vemma formula is by

published in the August 2009 issue of the Journal of Medicinal Food and October

far their finest and proudest work yet.

2009 Journal of Agricultural and Food Chemistry. You can also access the

Vemma is one of the few companies that can say their chief scientist oversees its products from creation to execution to distribution. Dr. Wang’s careful eye

information online at: • PubMed.com:

ensures that the manufacturing facility consistently maintains and even exceeds

Search keywords: mangosteen, dietary supplement, antioxidant,

the Federal Drug Administration’s Good Manufacturing Practice standards during

bioavailability and human immune function to find the available study.

the bottling of Vemma and Verve. Each batch is tested for purity and potency

• Visit your Vemma Brand Partner’s Website:

The uzz About Vemma

Click on “Our Story” then “Vemma Science” for a complete summary.

Vemma’s revolutionary line of ultra-premium products is generating some impressive stories. Getting positive health results for people creates the biggest buzz of all. Stories from people young and young at heart come into Vemma’s Home Office almost every day. Real people getting real results... Do you have a great story? Email your thoughts on Vemma to shareyourstory@vemma.com.

We love to hear how you’re enjoying a better quality of life because of your decision to choose Vemma and/or Verve as your “wellness insurance.”

‘Such a refreshing change…’

Bertrand Davis, Texas

“My name is Bert, and I’m sure that taking Vemma has changed my

‘I truly believe in the product, and I feel better than ever…’* Jeremy Hollinger, Alabama I’m a proud user of Vemma and Verve energy drinks. I’ve experienced health challenges in the past, but daily use of the Vemma products has given me significant relief.* I’ve introduced the products to family and

overall health for the better.* Thanks to my Higher Power, exercising and

friends, but they are still skeptical, so maybe with the posting of my

taking Vemma, I get all my daily vitamins and minerals in one drink. It’s such

testimonial combined with the new clinical studies highlighting the

a refreshing change to what I was taking before…. Now, I just look in the

benefits of Vemma, they can see that I truly believe in the product and I

refrigerator and I have a nice, cold Vemma—that’s it!”

feel better than ever!*

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V EMMA VOIC E

Mangosteen Folklore Never heard of the mangosteen fruit? Not to worry. Here’s the quick wiki version so you’ll understand why we’re such fans of this legendary fruit.

The “Queen of All Fruits,” mangosteen has been called by the French “Food of

seeds would dry out and die in a week. So, this rare fruit remained an Eastern treasure for natives, who used the fruit for everything from a cleansing tonic to a digestive aid.

the Gods.” Pretty powerful nicknames for a fruit with a face only Mother Nature

Despite the name, mangosteen is not related to the mango; instead, the

could love. Mangosteen is a tropical fruit native to Southeast Asia that has a

mangosteen is a round, purple fruit slightly smaller than a tennis ball. Scientists

colorful folklore and history of its ancient medicinal use in China, Thailand, India

champion the mangosteen for its abundant phytonutrients called xanthones,

and beyond.

which are known as super-antioxidants for their potency. Super-antioxidants for

Locked deep in Southeast Asia, the mangosteen didn’t travel far outside its native

an exotic superfruit.

region because the exotic fruit was so perishable and fragile. Even the delicate

Did you know? ueen Victoria on her throne, surrounded by retainers eager to obey her every Q wish, with the luxuries of the world at her beck, longed for something that even the resources of the British Empire could not procure for her. She longed for a taste of mangosteen, the wondrous fruit of the East. Requests and offers of reward proved unavailing. No one, even the most enterprising, could bring it to London.... The queen of England never tasted mangosteen.

Components of the Mangosteen Pericarp Also known as the rind; is smooth, 4 to 8 millimeters thick on average, with a purple coloration. This is where the strongest concentration of xanthones can be found. Vemma developed a proprietary extraction method to give the Vemma formula an incomparable level of these beneficial xanthones.

Pulp Typically consists of four to eight cream-white colored segments or pods which contain the fruit and juice. The pulp is another source of powerful xanthones. Vemma uses the whole mangosteen fruit along with the powerful pericarp extract to create an unmatched formula.

“Queen of All Fruits,” “Food of the Gods”–pretty powerful nicknames for a fruit with a face only Mother Nature could love.

‘I am thankful for discovering Vemma and Verve…’

Kym States, New Jersey

“I have suffered from joint discomfort in my right wrist for about

‘My father’s message literally brought me to tears…’

Brighten Momeny, California

(sharing an e-mail from her father, Lyman Momeny) “My daughter Brighten called me one day to tell me about Vemma. ‘Dad,’

she exclaimed. Vemma is wonderful and it tastes so good, even you will like it!’

“I just turned 58, and my list of health challenges is long. Anything that sounds too good to be true probably is, I thought. But, Brighten was so excited that I didn’t want to let on to my depressing truth—I’d long since

five or six months. I tried several different options to help with the

lost all hope that my life would ever again be like it was. But, being a good

discomfort in my wrist, but nothing seemed to work. I was introduced

dad, I thought it wouldn’t hurt to be supportive.

to Vemma about six months ago and I drink one or two cans of Verve

“A few days later, my Vemma arrived. It tasted quite good, not at all like

(sugar-free and regular) every day. I’ve noticed I feel better and the

the nasty liquid vitamins Mom made us take as kids. So, I started taking

discomfort in my right wrist has gotten much better!* I attribute much

my daily shot, and about day 6, I told my wife, Marilyn, that I was feeling

of this to the effects of the mangosteen fruit and how well my body

better and felt like I had more energy.* By the end of the first month, I

is able to absorb all the vitamins, minerals and antioxidants Verve

noticed I was waking up more refreshed.* In the second month, I played

provides. I am thankful for discovering Vemma, and for making Verve

three rounds of golf and felt great!* I was astounded. After two months, I

a part of my everyday diet. Now that the Vemma clinical studies have

can honestly say I was feeling like a new man.* I’m more excited about my

been published, I can attest that this product really does work—and the

future than I’ve been in years. So, if there’s anything in my story that makes

studies prove it!”

you think of trying Vemma, I strongly suggest you do!” * Individual results vary. You may not do as well.

V EMMA VOIC E

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Takin’

It to the

Streets

How Vemma uses unique referral marketing and popular social media forms to set themselves apart from the rest.

As marketing strategies go, Vemma pulls out all the stops.

Vemma in the Headlines

“Verve is the Official Energy Drink of the Phoenix Suns, the

Vemma has generated a healthy buzz in the marketplace. Our products

Phoenix Coyotes and the WNBA World Champion Phoenix

have been seen on the pages of various publications such as Esquire ® and

Mercury,” BK says. “I don’t know of many companies in our

Men’s Journal ®, where Vemma was named “Best Overall Superjuice,” and

industry that have marquee sports teams endorse their product as the team’s official product.” Verve is sold in the US Airways

Ms. Fitness magazine, which named Verve “Product of the Year” in 2009.

Wanna read more? Complete PDF articles are available on your Vemma Brand

Center, where the Suns and Mercury play and Jobing.com Arena where the

Partner’s website. This media exposure further validates the powerful benefits

Coyotes play.

of Vemma products. BK’s story has been featured on The O’Reilly Factor, Extra, Inside Edition and in SUCCESS, Your Business at Home and Success from

So Hot, It’s Cool Now there’s one more fantastic place to get your Verve on! Visit the hot, new Verve Energy Lounge at US Airways Center in Phoenix to catch all the Phoenix Suns basketball action while sipping on cool, refreshing Verve. This eye-catching

Home magazines and Chicken Soup for the Network Marketer’s Soul.

The New Site is Outta Site!

Vemma recently launched its new and improved web experience, and quite

nightclub, located inside the center, comes alive on game nights as hundreds of

honestly, we’re smitten. The hot aesthetics of the Vemma website leverage the

hipsters file into the ambient atmosphere complete with sectional sofas, high-top

power of video and emerging platforms, such as uStream, as an impactful tool

tables, two island bars, Verve swag, and prime views of the game throughout the

like never before.

lounge. Through a one-of-a-kind marketing partnership with the Phoenix Suns,

With video media comes viral distribution of social media, via Twitter,

Verve is available at the Verve Energy Lounge and concession stands in

Facebook, YouTube, Flickr and up-and-coming blogs such as Mashable. But

the center.

don’t let all the techie-talk scare you. All we’ve done is integrate these popular platforms with our new Brand Partner site, so we spread the word about

Verve!

Named Ms. F Product of thitness Magazine’s e Year

M

y name is Dav id Woynarowsk i MD and I am an anti-aging doc and tor, a woweceleb word-of-mouth cannot repla supplement d me with scien ce solid scien designer and ce. Verve ce. expert. I also a fitness For instance, have the grea Verve’s paren clinical studi t company, t fortune of bein Vemma, has es to back up member of the g a two what they say. way no doub top review pan (And more on t.) There’s nothi el for the Prod the of the Year Awa ng blind like , placebo-co a randomize uct ntrolled study rd for Ms Fitn d, doubleto get my atten significance ess Magazin trumps taste tion. Statistica e.

nutriti

superjuice ing brands und

er a labo

s on trial

ratory microsco in a perfect pe to see whic wor ld we’d h are best for you. all eat thre get our daily dose of vitam e apples a day ins and antiox ing around a to ingredients make idants, but let’s fruit basket isn’t face it: Tota juice nutrit easy. Which claim that drink ionally benef prevent cance is why some ing their “supe icial: phenolic r), anthocyani comp rjuice anies down on a Gran acids (to ns (to prevent in healing woun ny Smith. Amer s” is nearly as good as chow aging), vitam ds), and betahype, boosting ing ican consumers in C (to aid carotene (to tem). Plus: “Stud juice sales to have bought boost the immu ies have found $662 million sound substitute the ne syslevels within that if you replen in 2007. But for the real thing 15 minutes of are juices a ish your glyco cal nutrition ? Miriam Pappo exercising — juice — it is very gen at Montefiore , director of cliniwhich is easily helpful for the Medical Cente done with next workout,” missioned and r in New York, Pappo says. We paid for indep says four enden comfind out which t lab tests* of ones are worth several juices reaching for. to —jamie beck man best overall

Step Two: SHO

W ME THE SCIE In addition to NCE my medical endeavors I a scientist. am also All the hype , packaging novelties

WINTER 200

7

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Superhigh ; The Reali Ty: levels juice that contai the only The Reali Ty: ned beta- prisingof vitamin c, unsurThe found only 162 our test carotene. est level of pheno highly, and it mg, but lics that’s still the fair levels of also had in the bunch, most of all BesT FoR: Staying pheno plus the juices.

BesT FoR: Fightin lics. healthy. Beta-c good anthocyanins arotene g colds. and BesT FoR: preven For those not helps cells comm vitamin c. into a grape ting unicate, taste, memory loss.

BesT FoR: Wineli the c in this (show anthocya- which in turn enhances ke n nins can enhan in the some to help health benefi immune ts. cell connectionsce brain flushes out system and colds) is a nice, shorten lics (also found phenotumor-causand cheap in vino) even stimulate second option ing “old” cells. can slow the . growth of regeneration neuronal PRiCe : $30 PRiCe : $3 for certain . cance for 32 oz; $0.75/ rs PRiCe : $5 for serving $1.88/serving 32 oz; bad bacteria and fight 32 oz; (a 2-oz shot and $1.25/serving per day) PRiCe : $3 for viruses.

32 oz; $0.75/servin g

*all tests were cond ucted chro mad ex and approved (chro made by contract-t x.com ). Test esting labor resul ts may atory vary up to 15 perce nt.

Repr inted

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decemb

opportunity. Established social media like Facebook and Twitter allow Vemma

6

msfitness.co

6. Nake d The Claim : “if antioxidants are the foot soldiers in against cell-da the war maging free radicals, then pomegranate Blueberry is a Five-S tar General.”

The Reali Ty: it ranked secon d those tested among for of anthocyanins levels fourth for pheno and lics.

BesT FoR: Fightin cancer. But only g better than Welcha bit which is cheap ’s, er.

PRiCe : $5 for 32 oz; $1.25/serving

Journ al LLC 2008 . All Righ ts Rese rved .

thrive on face-to-face, word-of-mouth recommendations for our products and

m

FALL 2009

19

Brand Partners to have deeper, more caring connections. It’s like this new social media movement put a stamp of approval on our already-proven method of brand building. It’s a great way to reconnect with old friends, strengthen existing relationships and create new contacts.

Tweet Peek

We listened in on what people are saying about Vemma NEXT:

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l

The Reali Ty:

contained only moderate levels ofanthocyanins and phenolics.

BesT FoR: a cheap drink. it probably won’t knock 20 years off your appearance, but does offer decen it antioxidant levels.t PRiCe : $27 for $0.84/servin 32 oz; g (a 1-oz shot per day)

That’s why the new social media movement is so well-suited for us. We already CT OF THE DU

pirrocc

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5. agro labs The Claim : “You reap the benefi ts cellular anti-ag of ing, revitalized hair, and nails, all-dayskin ergy, and antiox enthat scavenge idants free radicals.”

of all Twitter updates, or tweets, are brand-related. That means consumers,

michael

from Men’ s Journ al, Dece mber 2008 .©M en’s

5

way social media is impacting how and what we talk about. In fact, 20 percent

and it’s something Vemma is great at.

AR r PRO YE

Mind&Bo dy

Ms. Fitness

Yes, times are changing. Such a cliché, but so true, when you consider the

products and services. There’s a term for that—it’s word-of-mouth marketing

AR r PRO YE

18

Tweet Tweet

not businesses, are the ones doing the talking about their favorite brands,

Step One: TAS TE!

I really liked the fresh, clean , natural taste Verve and I could of tell it was very away. Everything different right is naturally sourced and created in a not lab. Mother Nature rules the form of organ here in ic plant sourc es and the great taste reflects it.

best value

tests every time. l The first impre ssive study shows a rise after drinking in antioxidan just 2 ounces t levels of the Vemm a nutrition form ula in

I‘m honored that they ask products: from me to revie w all kinds supplements of to exercise widg information products and just about anyth ets, new that perta ing ins to health and fitness.

The truth is that most of the time the never gets out stuff of my office, because they simply NOT GOO are D ENOUGH… and that inclu the numerous des widgets, drink s, pills and products. info Getting throu gh my door takes a lot getting the thum and bs up for prod uct of the year takes much, much more.

So when they put Verve in thought, “Why front of me I do we need another energ drink!” In a step y -by -step analy became clear sis the answ er and eventually being the only led to Verve real choice for Produ Year 2009. ct of the

CT OF THE DU

We put the lead

on

Vemma via the most current methods of communication.

er 2008

In addition to sports teams and premier athletes like NFL star Shawne Merriman, Vemma made a splash at the Women’s Conference presented by Maria Shriver in California, where tens of thousands of influential women gathered to discuss transformation and success. The International Health, Racquet and Sportsclub Association Show in San Francisco and the Expo West Natural Products Show in New York City were also a big success.

Vemma has also made it into the hands of several celebrities, as evidenced

• O ur first shipment of VEMMA NEXT arrived. The kids LOVE it!!

Actually I love it too. Will send picture later. @pacollar • V emma NEXT is very tasty! My little sister loves it!

Good job @Vemma! @kioken • M y kids liked Vemma, but LOVE the NEXT...my 7-yr old son is excited that he gets a FULL shot like we do every day! @jennHMB

product was recently featured in the Jewels and Pinstripes 2009 Back to School

• V emma Next has changed the way my children think about vitamins. Taste along with immune system properties make it a no brainer! @verveaholic

Celebrity Kids Gift Bag.

• My kids say NEXT tastes better than orange juice! @naplesdave

by the product’s appearance at the Academy Awards, the Golden Globes, the Eco-Emmy Awards and the Latin Music Awards. The new Vemma NEXT™

Couple this highly visible coverage with everyday product placement, and soon we hope you’ll see Vemma everywhere.

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V EMMA VOIC E

twitter.com/vemma

facebook.com/vemma

and ‘My 6-year-old son is healthier than ever…’* Jason Warren, South Carolina “I almost lost my daughter when she was 5 weeks old, due to challenges with her immune system. She has struggled with her health over the years, and the doctor was worried about her growth being stunted. Last September, I started giving her a 1-ounce dose of Vemma, hoping to enhance her immune system and help build up her body’s defense system. This past March, she had her 4-year-old checkup appointment. Her doctor was amazed at how healthy and strong she is!* My 6-year-old son also takes an ounce a day, and he is a healthy little boy. He just completed kindergarten and did not miss any school due to sick days. Vemma and Vemma NEXT rock, and the clinical studies prove it!”

‘My doctor has declared me healthy…’

‘My kids’ skin looks great…’

Pete Yackley, California “I just turned 59 and after several months on both Vemma and Verve my doctor has declared me healthy and stated “don’t come back again until your next check-up!” My quote of the day, “Success comes in a can, not a can not!” Is that powerful or what? What a great opportunity Vemma has been!”

Linda Ryan, New Jersey

“My 22-year-old daughter and 15-year-old son both had pretty significant skin challenges for years. It was especially devastating for my daughter. She was so self-conscious that she refused to ever have photos taken. Their dad is an M.D., so we have tried several different remedies over the years, with very minimal improvement. My daughter recently came home from college after being gone for a few months, and her face was completely clear! I said, “Your skin looks great! What are you doing?” She said, “Nothing different. Do you think it could be the Vemma?” Then I immediately looked at my son and said, “Wow!” His face was also clear!* Even their dad is impressed. He is now a believer and willing to recommend this awesome product to his patients. I am an R.N., and I understand we cannot make any claims; however, I can and do tell people about the success my kids had

There’s no substitute when it comes to fresh fruits and vegetables. But if your hectic lifestyle is keeping you from getting the recommended daily nutrients, Vemma is your added “wellness insurance” for filling in your diet’s nutritional gaps.

Did you know?

• • • • • • •

2 .66 oranges to equal the amount of Vitamin C 9 .6 avocados to equal the amount of Vitamin E 3.09 stalks of broccoli to equal the amount of Iron 55.55 eggs to equal the amount of Vitamin D 1.78 cups of spinach to equal the amount of Vitamin A 3.88 cups of peas to equal the amount of Thiamin 19.76 medium bananas to equal the amount of Riboflavin

• 62.5 oz. of cheddar cheese to equal the amount of Vitamin B-12

• 5 .14 large potatoes to equal the amount of Niacin • 61.54 cups of tomatoes to equal the amount of Folate • 2.46 large watermelons to equal the amount of Vitamin B-6

• 1 7.89 oz. of cherries to equal the ORAC value • 37.17 medium mushrooms to equal the amount of Pantothenic Acid

with Vemma. They take Vemma (Verve) every day!* A million thanks to you, BK, and your wonderful team!”

I n just one daily 2-ounce serving of Vemma or one can of Verve! * Individual results vary. You may not do as well.

V EMMA VOIC E

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Our Mission Make a Positive Difference in Families’ Lives When you look at Vemma, you find a company and a product line that is completely dedicated to providing people with healthy, positive results.

Vemma puts people and product quality before profits.

Since the very beginning, we realized that some families could be looking

One major reason for this success is obviously our phenomenal product line

for something positive in another area of their lives as well... their household

and the other is powerful word-of-mouth advertising told by tens of thousands

income. Especially in today’s economy, a lot of people have a strong desire to

of people just like you every day. Did you know the average person is bombarded

create a second income without a second job.

by over 3,000 different ad messages a day? We cut through that “ad clutter” by

Enter Vemma. We made the decision to take the millions of dollars typical

simply rewarding people for sharing Vemma with people they care about. If you’re

companies spend on traditional advertising to promote their products and

like us, a recommendation from a friend or someone you know goes a lot further

divert them to a better form of advertising, YOU! This critical decision has

than a TV spot or magazine ad. Combine that with a free marketing website that

fueled Vemma’s growth to record-breaking levels in an economy that has other

helps do a lot of the work, and you have an incredible opportunity to help people

companies in crisis mode.

both physically and financially.

Did you know?

Opportunity of a Lifetime

• It’s free to become a Vemma Brand Partner.

• You get a free marketing website.

• You can earn referral bonuses and offset your cost of Vemma or even create a second income!

• Visit your Brand Partner’s website for more details and learn exactly what the Vemma opportunity can do for you.

Dreaded Pink Slip

Living the Dream

The Life Everyone Wants

Billy McSwain Brand Partner

Rodrick Smith Brand Partner

Annie Black Brand Partner

Vemma gave Billy McSwain

Rodrick Smith always thought his

A ski and mountain bike instructor in

renewed hope when his corporate

“someday” would come and he’d live

a beautiful Colorado resort area, Annie

chain broke. “I hadn’t missed a single

the worry-free lifestyle that comes with

Black has what most people would

day of work in 10 years,” Billy says of

achieving phenomenal success. But

consider a dream job. But when divorce

the fateful day he lost his job. “And

by his late 40s, Rodrick was merely

left her a single mother to three boys,

now, all of a sudden, I had to go home and tell my daughters that

eking by as a salesman, hoping his meager paychecks were enough

Annie knew her dreams might have

their Daddy no longer had a job. I’ll never forget the look of fear in

to get his kids through college. “At that age, those dreams are gone,”

vanished without her Vemma career.

their little eyes that day.”

Rodrick says. “You realize the things you wanted will never be within

Annie’s sons, Jake, 21, and Zack and

your reach and you think it’s too late. But with Vemma, age doesn’t

Hunter, both 19, are extremely active snow sports athletes who

matter. Vemma gave me those dreams back.”

compete all over the world. Vemma has given Annie the resources

Grappling with an uncertain future and the weight of caring for his family on his shoulders, Billy woke up the next morning and made up his mind to make the Vemma business opportunity

Launching his Vemma career at age 49 enabled Rodrick to retire

to not only provide for her family, but also help her children reach

his next career. All of a sudden, his Plan B became his only ray

from his sales career at age 50.* Now he’s living a life he thought

their own goals in life. With the time and financial freedom Annie’s

of hope, and as he’d discover, it would light the way to his future

he’d feared he’d run out of time for.

Vemma career provides, she never has to miss any of her sons’ ski

prosperity. Now, Billy loves what he’s doing and, in less than two

“Regardless of age and whether you think you’re past your prime,

or snowboarding events. “My dream is for my children to pursue

years, has exceeded the corporate income it took him 30 years

or you think the life you wanted has passed you by, Vemma is an

their dreams,” she says. “I can take my Vemma business with me

to build.* Helping others find the same freedom is a great feeling,

opportunity to get all the things in life you thought were no longer

wherever I go and always be there to support them.”

Billy says. “I’m with the right company with the right product at the

possible. Now when I dream, I know those dreams can become

right time.”

reality. There’s a difference between dreaming of something you

Working Smart Michelle Barnes Brand Partner Michelle Barnes began her career in network marketing at the tender age of 23. Typical of many college students, she’d held down three jobs–law firm intern, waitress/ bartender and aerobics instructor–to make ends meet, so she was no stranger to hard work. She cautions that a network marketing business is no different; it takes time and energy to build.

Michelle tells it like it is and shoots straight. So, when she says Vemma is no get-rich-quick scheme, people listen to her. “There’s a myth that people buy into, thinking they can sign up today and become a millionaire by tomorrow,” she says. “People need to work hard, but also work smart.”

Working smart means persistence, consistency and duplication, simple as that. “Just learn and duplicate the efforts of those who are already successful,” Michelle says. “That’s the essence of what makes a good network marketing company –establishing a solid business model that can be duplicated by others. That’s exactly what Vemma does with its singular formula focus. This is simple,” she says. And it’s simply working for Michelle, who’s making a name for herself as a savvy, successful businesswoman!

V EMMA VOIC E

changed their lives for the better.

know you can never have and dreaming about something you know

Jake–Pro snowboarder, age 21. “I take my shot of Vemma

you can have if you work for it. With Vemma, dreams are no longer

every day to get my fix of vitamins. When I need an energy boost,

just dreams. They are real possibilities.”

I drink Verve.** I like Verve a lot because it gives me the energy

The Real Golden Ticket Brad Alkazin Brand Partner Like many gifted high-school athletes, Brad Alkazin had a golden ticket to college basketball and dreamed of going pro. But a disabling car accident left Brad unable to play competitively, and in search of a new plan for success. “My dream was always basketball, but after the car wreck, I couldn’t play,” Brad says. “I needed a new plan.”

A natural promoter, Brad found Vemma’s method of word-ofmouth marketing an easy sell. “I drank the product and liked it, so I shared it with friends.” Now Brad’s making a substantial residual

I need without the shakes, like I get when I drink coffee.”** Hunter–Alpine ski racer, age 19. “On race day, I drink a Verve before my run to stay focused and get energized.** It ROCKS!” Zack–Pro snowboarder, age 19. “Sounds crazy, but I actually sleep better when I have Verve during the day.”** Annie and her boys have discovered the peace that comes with having a healthy balance between work and play. “My boys and I work hard and play hard,” she says. “Of course, Vemma involves work, but for me, it’s so natural because I believe in the product so much. Without Vemma, we couldn’t play like we do. We basically have the life everyone wants–thanks to Vemma.”* *Results not typical. You may not do as well. **Individual results vary. You may not do as well.

income that’ll pay off more than any shot-in-the-dark NBA contract.* Brad also loves the freedom his Vemma career gives him. “I think every young person in their 20s can relate to how they hate having a boss or manager. In Vemma you’re your own boss, you set your hours and your success depends on how much you want to enjoy the money many others in Vemma are making. It’s so nice waking up not having to call in or get ready for work.

“I’m happy I didn’t end up playing basketball in college,” he says.

“The timing was right for me and Vemma.” Now, instead of dreaming about playing in the NBA, Brad dreams of owning an NBA team.

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Annie’s three sons are equally jazzed about the product that has

To learn more, contact your Vemma Brand Partner and view the latest DVD on their website.