ESPRESSO CORNER Brand Guidelines
The Company 3 The Final Logo 4 The Stamp Logo 5 Colours 6 The Background Colour 7 Incorrect Useage 8 Colour Chart 9 The Fonts 10 The business card 11 The Loyalty Cards 12 The Clothing Design 13 The Window Signage 14 The Bags 15 Resorses 16
Contexts
The Company
Welcome to the Espresso Corners Identity Guidelines manual. We created this book so that all espresso corner employees, partners and customers would have a clear set of guidelines for producing, Programming, designing or writing anything that is related to Espresso Corner.
The Final Logo The most important branding component is a name. A name should be memorable, distinctive, Functional, timeless and descriptive. Reasons for this logo is for the simple but fresh look we were going for to attract more students. Trying to stick with a vintage theme we went with the lines and script writing.
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The Stamp Logo
Reasons for this logo is for the simple but fresh look we were going for to attract more students. So we thought of the idea of making are own stamp to represent Espresso Corner .
Colours
R- 219 G- 207 B-194 C-16% M-17% Y-24% K-1%
R- 73 G- 68 B-69 C-62% M-56% Y-52% K-53%
R- 24 G- 29 B-30 C-80% M-66% Y-60% K-80%
R- 200 G- 202 B-180 C-25% M-15% Y-32% K-1%
R- 231 G- 240 B-241 C-11% M-2% Y-6% K-0%
R- 100 G- 36 B-109 C-73% M-100% Y-19% K-8%
R- 240 G- 221 B-184 C-7% M-13% Y-33% K-0%
R- 126 G- 127 B-127 C-49% M-39% Y-39% K-21%
R- 81 G- 35 B-94 C-80% M-100% Y-28% K-18%
R- 254 G- 244 B-226 C-0% M-7% Y-13% K-0%
R- 166 G- 25 B-22 C-22% M-100% Y-100% K-19%
R- 60 G- 15 B-48 C-68% M-100% Y-39% K-62%
R- 249 G- 208 B-172 C-1% M-23% Y-35% K-0%
R- 0 G- 0 B-0 C-91% M-79% Y-62% K-97%
R- 255 G- 255 B-255 C-0% M-0% Y-0% K-0%
The Background Colour For the background, we didn’t want anything to be over powering. So we came up with the conclusion to keep the background either black or white, but be able to change the hole logo colour.
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Incorrect Useage
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This logo should not be changed position when scaling or changing colour. Everything must say the same when it comes to scaling up, but also the logo should stay all the same colour.
Colour Chart
These are some of the colours we have picked that we would want to use for Espresso corner. Some of these colours we have picked link in with the surroundings we have around are shop.
R- 73 G- 68 B-69 C-62% M-56% Y-52% K-53%
R- 24 G- 29 B-30 C-80% M-66% Y-60% K-80%
R- 231 G- 240 B-241 C-11% M-2% Y-6% K-0%
R- 100 G- 36 B-109 C-73% M-100% Y-19% K-8%
R- 126 G- 127 B-127 C-49% M-39% Y-39% K-21%
R- 81 G- 35 B-94 C-80% M-100% Y-28% K-18%
R- 166 G- 25 B-22 C-22% M-100% Y-100% K-19%
R- 60 G- 15 B-48 C-68% M-100% Y-39% K-62%
R- 254 G- 244 B-226 C-0% M-7% Y-13% K-0%
R- 255 G- 255 B-255 C-0% M-0% Y-0% K-0%
The Fonts
Espresso Corner Espresso Corner Espresso Corner Espresso Corner Espresso Corner Espresso Corner
Theses are some fonts that we recommend to use for Espresso corner.
Espresso Corner Espresso Corner Espresso Corner Espresso Corner Espresso Corner Espresso Corner
text - ostrich Sans Text - ostrich Sans Espresso Corner Text -Remachine Script
Espresso Corner Text -Remachine Script
The business card
The Loyalty Cards
The Clothing Design
The Window Signage
The Coffee Mugs/Cups
The Bags
Resources
Lisa-Marie Barker Director of Marketing Communications lbarker@Gmail.com 11 Kirkgate, Huddersfield
Pavandeep Singh Graphic designer ps.designer@Gmail.com
tel +1 508 337 9200 fax +1 508 337 9201
11 Kirkgate, Huddersfield
Paul Henderson Vice President, Marketing phenderson@Gmail.com 11 Kirkgate, Huddersfield tel +1 508 337 9202 fax +1 508 447 9201
tel +1 508 337 9234 fax +1 508 337 9301