Boosting Traffic from One Wedding Blog Post: The Case of William Harris
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With just one blog post, William Harris was able to increase website traffic by over 700%. By working with Ashleigh Rachel, a young photographer, and posing as her model, he discovered the secrets to boosting website traffic. According to Google Analytics, Rachel’s website ashleighrachel.com earned over 1,500% in unique visitors, got three backlinks and obtained more than 800 shares on social media. How They Did It: The Wedding That SEO Fell in Love With Setting Up the Blog
According to Harris, in order to make the mock wedding blog, he had to create authoritative, fresh and appealing content. To make the experience more engaging for the readers, he included high-quality photos of the wedding, all taken by Rachel. Soon after, the blog was posted on ashleighrachel.com.
1. Sticking to the Facts
Spreading Word on Social Media
As soon as it was up, Harris promoted the wedding article on social media, which he says, was a good place to start. “But we also used BuzzSumo to find influencers that were talking about our keywords – things like Frozen, Elsa, Wedding Photos, and others,” he said. They used it to influence other users that were outside their social networks. Making the Most of E-mail As part of their marketing strategy, they looked for blogs related to wedding, photography and Disney, and from those blog sites, they were able to gather 250 emails. Harris sent an email to all of the curated addresses, asking them to share the wedding blog with their friends and followers on social media. Through this, Rachel’s website earned some quality backlinks from relevant websites, in addition to the blog’s increasing popularity among social media users. Paying for Ads To seal everything, Harris and Rachel paid $250 for Facebook ads that specifically targeted two different audiences: engaged woman on Facebook who were likely to browse wedding photos, and Frozen fans, since the wedding was designed after the animated film. Harris said despite the low fee, it was successful in increasing referral traffic.
A month later and Rachel’s website traffic has not stopped growing, according to Google Webmaster Tools. Her impressions have increased by 24%, meaning the website appears more often for mentions of the used keywords and new ones. With quality content and smart advertising, any website has favorable chances at traffic boost.
RESOURCES: www.paypercontent.net http://www.searchenginejournal.com/grew-website-traffic-700-one-epic-blogpost/131730/ http://ashleighrachel.com/blog/2015/03/03/frozen-wedding/