The Use of Hypnotic Words for Subtle Marketing
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Words have a way of eliciting a desired response, but some words have a hypnotic effect that is more effective in luring a person to make the intended action. Hypnotic Words Content is still important to marketers despite the advances in technology and the rise of social media. Some words create a “hypnotic� effect that allows advertisers to elicit their desired response from their chosen target market; these words are imagine, you and because.
Imagine This word is hypnotic as it is not an actual task; it is a mind game and a distraction from routine. A person asking a stranger to do something for them normally elicits a negative or reluctant response. However, when asked to imagine, the request bypasses the critical assessment part of making a decision and opens the door for getting what a person wants. Imagining stimulates the unconscious mind; the brain cannot differentiate between experiencing reality from imagining reality.
You The word “you” is a placeholder for anybody’s name, making it a hypnotic word. The Journal of Consumer Research stated that a person is more likely to buy from someone who has similar sounding letters in their first or last name. A person is also likelier to marry someone who shares the same initial. However, using a person’s name multiple times may also have negative effects and elicits a negative emotion. The word you is unique because it is free flowing to use in conversations and does not sound heavy-handed.
Because The word because encapsulates the natural feeling of people to know the reason behind an action or response, its cause and effect. Give a good reason for the product or service and it will elicit a positive action from the intended audience. Powerful Content The way a marketer frames and uses words in the content they create have an impact on how a person responds. Hypnotic words placed carefully, will help bypass the critical part of the brain and right into the subconscious. Hypnotic words are not magic bullets that solve everything, but it opens the door for advertisers to lure an individual.
Sources: http://www.paypercontent.net/want-content/blog-writing-services http://smallbusiness.chron.com/top-subliminal-words-sales-68732.html https://blog.kissmetrics.com/3-hypnotic-power-words/