The Effective Copywriting Trends to Watch Out for This Year
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Effective copywriting offers many great benefits, from increasing conversion rate and improving online visibility to establishing credibility in certain niche. It’s not only about getting more customers and boosting sales; it’s also about influencing readers. This is the reason more and more businesses consider including SEO copywriting in their digital marketing strategies.
With the availability of information on the Internet, people now have limited attention spans more than ever. If the article is not helpful or relevant to their search, they won’t hesitate to jump to the next content. The rule of good copywriting is to make sure the readers can digest information easily and quickly. It should get readers to take
some form of action. To have a compelling copy, it’s important to pay close attention to the trends.
Detailed Infographic To attract target consumers, many business owners opt for an infographic due to visual impact. Studies show that graphic visual representations of data, information or knowledge can make a brand stand out. Infographics are more appealing to the readers, as it successfully combines colors, images and words. Readers today tend to only scan content rather than actually read text. Another great thing about an infographic is that it’s easy to share, which increases the chance of becoming viral.
Storytelling Quality content should not just persuade and sell, but also create memories. This is where storytelling comes in. When done properly, great stories can hook readers until the end and provoke a positive response. The ultimate goal of storytelling is to create a copy that is relevant, interesting, supportive and concise. Sticking to what’s important is a must. Many readers want an entertaining story that provides mental imagery and emotions.
Inbound Marketing This method focuses on creating quality content that encourages people to buy a product or hire a service, without the burden of blatant marketing messages. Business owners should know the specific audiences to target to determine their interests. Inbound marketing delivers content on popular platforms. Good copywriting deserves an audience, no doubt about it. To achieve that, though, one must learn how readers want to be approached. Writing content is no longer just about keywords. A convincing copy must be reader-friendly and search engine-friendly.
Resources: http://www.searchenginejournal.com/6-benefits-using-infographics/70917/ http://www.paypercontent.net/want-content/copywriting-services http://contently.com/strategist/2012/05/25/the-benefits-of-inbound-vsoutbound-marketing-infographic/