brief, 3, d&ad

Range - D&AD Annual Report 2011.

- D&AD “How does one measure success?” ruler attached to band.

Brief: D&AD Annual Report 2011 - Kent Lyons The concept behind the D&AD Annual Report was to create interaction for a range of viewers within the creative industry reflecting the ethos of D&AD for both screen and printed medias.

The language used on the ruler, ”How does one measure success?” reflects the tone of voice of D&AD and relates to an object found within the creative industry.

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Range - D&AD Annual contents page

The navigation for the Annual Report is influenced by the categorization of the D&AD Student Awards 2012 Rules (PDF). Each category within the annual has its own chapter number and is then broken down into sub categorises.

All the pages on the printed and screen-based annuals are navigated using this system. By using the categorization found from the Rules set by D&AD it straightaway reflects the tone of voice of D&AD.

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Range - Double Page Spread of the Audience who visit the D&AD website.

The above image shows interactive between the ruler and the printed D&AD Annual Report.

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Range - Double page spread - Awards

The use of visuals to represent the data refers to the D&AD pencils. The scale of the pencil depends of the data it represents. The ruler marks found on the side of the pages & the data tables have all been created using a soft weighted lead pencil to support the visuals and also the D&AD organisation.

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Range - D&AD Annual Report website - D&AD Annual Report app for the iphone - D&AD Annual Report app for the ipad

An important aspect for answering the brief was to show controlled decisions for how the interaction differs from print & screen medias. Although interaction for screen & printed medias differ, the screen based annual still relates to the concept of using the ruler guidelines on the side of the pages

also interaction for selecting the different hierarchy’s for the image based information.

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