Range
cover
2011 was an excellent year for ETA, both in terms of results and volume. Swatch Group invested heavily in production methods, involving staff recruitment, implementation of infrastructure and industrialization processes as well as logistic and management systems that will enable an increase in the capacity available to the brands for the next few years. In the area of mechanical products, activity linked to new developments once more increased, as demonstrated by the production of the A07.l31 movement, a retro longines moonphase; the A05.h31 movement, a personalized chronograph for Hamilton; and the omega A14, A16 and A22 automatic calibers. Omega’s exclusive A22 chronograph necessitated the creation of a new ultramodern line in Grenchen, ensuring the mastery and reliability of the assembly process. Quartz products have also been a big success, especially those resulting from the e49 development program launched to integrate new technologies intended for the Tissot touch compass with the e49.301 movement, and the Certina Ds Multi-8 with the e49.351 analog-digital movement. The e22.303 analogdigital caliber with pilot function for omega, the G15.561, retro perpetual calendar for Tissot, and finally, the e20.373, analog-digital for Hamilton, all attracted considerable attention when they appeared on the market.
cover
In 2011, ck watch & jewellery continued its development all over the world and achieved excellent results across the markets. Generally, the brand is in high demand and has maintained strong growth. Gratifying in itself, this performance holds particular significance within the world of fashion.
Balmain enjoyed a record year in 2011 thanks to brand development that was particularly strong in Europe, the middle east and the Far east.
A quarter century of ceramic innovation Rado had the opportunity to celebrate the 25th anniversary of the Rado integral collection in 2011, famous for having introduced high-tech ceramics into watch construction.
cover cover
In 2011, Certina continued to grow internationally. This steady expansion was the result of attractive, targeted product lines supported by effective marketing and distribution strategies.
2011 saw Tissot achieve double-digit growth in its 160 markets in the brand’s sixteenth year of continual growth, further consolidating its leadership of the traditional swiss watch sector in terms of volume.
For swatch, 2011 saw the extension of new gent’s spectacular success. Launched in 2010, this plastic model reinterpreting the brand’s DNA continued to win new customers on five continents, all attracted by its trendy colours, the easy readability of its large dial and the comfort of its silicone strap.
In 2011 Glashütte original experienced the strongest year in its history. This excellent performance was achieved thanks to fantastic growth in the brand’s four most important markets: Germany, China, Hong Kong and the United States.