Range
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Prestige & Luxuxy Brehuet Blancpain Glaushutte Jaquet Droz Tiffany Co Leon Hatot
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High Range Longines Rado Union Glashutte Middle Range Tissot Balman Certina Mido Hamilton CK Watch Basic Range Swatch Flik Flak
Swatch Group invested heavily in production methods, involving staff recruitment, implementation of infrastructure and industrialization processes as well as logistic and management systems that will enable an increase in the capacity available to the brands for the next few years.
In 2011, ck watch & jewellery continued its development all over the world and achieved excellent results across the markets. Generally, the brand is in high demand and has maintained strong growth. Gratifying in itself, this performance holds particular significance within the world of fashion.
Balmain enjoyed a record year in 2011 thanks to brand development that was particularly strong in Europe, the middle east and the Far east.
A quarter century of ceramic innovation Rado had the opportunity to celebrate the 25th anniversary of the Rado integral collection in 2011, famous for having introduced high-tech ceramics into watch construction.
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In 2011, Certina continued to grow internationally. This steady expansion was the result of attractive, targeted product lines supported by effective marketing and distribution strategies.
2011 saw Tissot achieve double-digit growth in its 160 markets in the brand’s sixteenth year of continual growth, further consolidating its leadership of the traditional swiss watch sector in terms of volume.
For swatch, 2011 saw the extension of new gent’s spectacular success. Launched in 2010, this plastic model reinterpreting the brand’s DNA continued to win new customers on five continents, all attracted by its trendy colours, the easy readability of its large dial and the comfort of its silicone strap.
In 2011 Glashütte original experienced the strongest year in its history. This excellent performance was achieved thanks to fantastic growth in the brand’s four most important markets: Germany, China, Hong Kong and the United States.