OUT-DRIVING THE COMPETITION

THE COMPETITIVE WORLD OF PROFESSIONAL ATHLETES IS CUTTHROAT. A never-ending quest for even the smallest advantage requires attention to detail and constant innovation. Recently, this has manifested in the integration of advanced technology in athletic training, meant to unearth the fractional improvement which could mean the difference between defeat and eternal glory.

This pursuit of cutting-edge techniques has long been expected of basketball, football, or baseball players; but for golfers it has only recently become par for the course—pun intended. However, according to coach Joey Diovisali, aka Joey D., it is no less essential. The success of his philosophy can be surmised from his client list: Dustin Johnson, Brooks Koepka, Rickie Fowler; and even fellow Club Braman member Brad Faxon have all subscribed to Joey D’s methods.

Though he now works with professional and amateur clients from across the world out of his facility in Jupiter, Joey’s approach wasn’t always as appreciated as it is today. Even he acknowledges that as little as two decades ago, “golf fitness” was seen as an oxymoron. Weight lifting wasn’t considered beneficial— much less strength training specific to improving swing mechanics. However, in the early 2000s the PGA Tour nonetheless assembled a group of experts to put together a program encompassing both—of which Joey was a part.

Thus Joey helped to not only pioneer the concept, but further refine and perfect it over the past two decades. This has culminated in the introduction of his OxeFit training equipment—the most technologically-advanced training system in the world—complete with customized regimens created by Joey based on each client’s goals.

An increase in fitness and strength alone is not enough for ultimate success, however. That only comes from marrying that potential with the skills and experience required to excel in a full round on the links. Combining such workouts with in-house swing and putt-tracking technologies allows clients to create and reinforce the neural pathways they’ll rely on during competition, in real-time.

The relentless evolution of technology is mirrored in the world of high-end sports cars. Today’s street legal vehicles now possess capabilities beyond those of the race cars of yesteryear. Joey’s BMW M3—a Competition-spec, of course—is the latest iteration of the brand’s most popular performance model.

The advancements throughout provide both comfort and sporting sensibilities in equal measure; as well as allow Joey to maximize his driving experience in an accessible and exciting way. The control offered has made it his favorite vehicle yet.

While he could have made his purchase from any dealership in the world, Joey chose Braman BMW of Jupiter purposely. Like Joey, the staff at every Braman Motorcars location judges value based on relationships—not dollars. The full customer service experience Joey enjoys from Braman is akin to what he provides to his own clients. It’s also an experience he wished to share with his fiancé, Carley. Though her father consistently owned BMWs, she was never a true fan of the marque until meeting Joey. One night, she sat down with her laptop and specced her perfect black over red X6M Competition—though she never shared it with Joey.