Superleague 3

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Official Partner Rights Package


Sponsorship Rights

There will be a maximum of 6 Official Partners to the series during the first 2 seasons

Total races per season:

2008

2009

6

9

The Superleague Formula Official Partner programme for the first 2 seasons consists of: Designation & official marks

Advertising signage

Media & internet branding

Other Signage & Recognition

Sales/promotion

PR Activities

Print material

Note: rights package is subject to contract and availability


Designation & official marks Designation

Company will have the right to use the following designation: “Official Sponsor of the FC Basel 1893 Racing Team�

This designation will be used on all promotional items and communications.


Designation & official marks Marks

Company has the right to use all official marks of Superleague Formula as well as the FC Basel 1893 Racing Team logo.


Advertising Signage

PP = Primary Partner | OP1 = Official Partner 1

| OP2 = Official Partner 2 | OP3 = Official Partner 3


Advertising Signage

PP = Primary Partner | OP1 = Official Partner 1

| OP2 = Official Partner 2 | OP3 = Official Partner 3


Advertising Signage

PP = Primary Partner | OP1 = Official Partner 1

| OP2 = Official Partner 2 | OP3 = Official Partner 3


Advertising Signage

PP = Primary Partner | OP1 = Official Partner 1

| OP2 = Official Partner 2 | OP3 = Official Partner 3


Advertising Signage

PP = Primary Partner | OP1 = Official Partner 1

| OP2 = Official Partner 2 | OP3 = Official Partner 3


Advertising Signage

PP = Primary Partner | OP1 = Official Partner 1

| OP2 = Official Partner 2 | OP3 = Official Partner 3


Advertising Signage

PP = Primary Partner | OP1 = Official Partner 1

| OP2 = Official Partner 2 | OP3 = Official Partner 3


Advertising Signage Race Garage

Company has the right to have brand identification inside and outside of the FC Basel 1893 race garage.

PP = Primary Partner | OP1 = Official Partner 1 OP2 = Official Partner 2

| OP3 = Official Partner 3


Advertising Signage Electric vehicles

Company has the right to have brand identification on the FC Basel 1893 race support vehicles and electric vehicles within the circuit.

PP = Primary Partner | OP1 = Official Partner 1 OP2 = Official Partner 2

| OP3 = Official Partner 3


Advertising Signage Pit Wall

Company has the right to have brand identification on the FC Basel 1893 pit wall.

PP = Primary Partner | OP1 = Official Partner 1 OP2 = Official Partner 2

| OP3 = Official Partner 3


Media & Internet branding Interviews

Company will have their brand identification via a backdrop with all interviews with race team & club officials.

PP = Primary Partner | OP1 = Official Partner 1 OP2 = Official Partner 2

| OP3 = Official Partner 3


Media & Internet branding Internet branding

Company will have a hyperlink from the AC Milan racing section of www.fcb.ch to the company website and also from the FC Basel 1893 car section of www.superleagueformula.com to the company site.

PP = Primary Partner | OP1 = Official Partner 1 OP2 = Official Partner 2

| OP3 = Official Partner 3


Sales/promotion Premiums

Company has the right to produce premiums and use them as give aways & presents for distribution to Clients and Staff.


Sales/promotion Official Merchandise

Company has the right to have their brand on the official merchandise produced for FC Basel 1893.


PR Activities Car presentation

Presentation of the car at the football club with the presence of the football team.


PR Activities Tickets

Company will be entitled to receive VIP tickets (number to be determined) for each race weekend.


PR Activities Pit lane visits

Company will be entitled to organise guided pit lane visits during each race weekend with a limited number of guests.


PR Activities Purchase Hospitality Lounge Passes

Company will have first option to purchase SF hospitality lounge passes.


PR Activities Accreditation cards

Company will receive VIP, Management and service accreditations according to reasonable requirements for each race weekend.

PP = Primary Partner | OP1 = Official Partner 1 OP2 = Official Partner 2

| OP3 = Official Partner 3


PR Activities Parking passes

Company will receive parking passes for VIPs, Management and service accreditation members according to reasonable requirements for each race weekend.

PP = Primary Partner | OP1 = Official Partner 1 OP2 = Official Partner 2

| OP3 = Official Partner 3


Print Material Print Material

Company name and/or logo will be printed on all official print material of the FC Basel 1893 Race team such as letterheads, compliment slips etc.

PP = Primary Partner | OP1 = Official Partner 1 OP2 = Official Partner 2

| OP3 = Official Partner 3


Print Material Post event report

Right to receive a post event report at the end of the season summarising Company’s involvement and activities in Superleague Formula, as well as worldwide TV audience data.


Print Material Access to photo & video archive

Right to access SF photo and video archive and use images for promotional & advertising activities (copies to be made at Company’s own cost).


Print Material Access to football club photo & video

Right to access football club photo and video archive for promotional purposes.


Sponsorship rights summary Designation & official marks

Pit wall

Pit lane visits

Designation

Media & Internet branding

Purchase Hospitality Passes

Marks

Interviews

Accreditation cards

Advertising signage

Internet branding

Parking passes

Race car

Sales/promotion

Print material

Race garage

Premiums

Print material

Drivers Overalls

Official Merchandise

Post event report

Race team uniform

PR Activities

Acces to SF photo/video archive

Transporter and support vehicles

Car presentation

Acces to photo/video archive

Electric vehicles

Tickets

SF Car Sponsor Rights Package TOTAL Races per season

2008

2009

6

9


Personnel: Jonathan Bancroft Commercial Director Antonio Alquezar Commercial Manager, Teams Edzard von Wedel Sponsorship Manager, FC Basel

Address: Superleague Formula Castanyer 29 08022 Barcelona Spain Tel.: +34 93 368 4104 Fax: +34 93 368 4111


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