Superleague 4 by lars net

Introducing Superleague Formula

Introducing Superleague Formula Contents Introducing Superleague Formula The Championship: How Will it Work? Football Clubs: Why Are They Involved? Target Audience: Who is Going to Watch? Sponsorship Opportunities & Benefits Superleague Formula Summary

Introducing Superleague Formula

Introducing Superleague Formula Football + Motor Racing  Brand new global championship connecting two of the world’s most popular sports  Rival football clubs, competing against each other at the same venue, at the same time

 Motor racing going back to it’s roots – spectacular wheel to wheel racing action

Introducing Superleague Formula Best of Both Worlds  Football fans worldwide always follow their club – the deal once struck is forever  Motor racing fans crave exciting and exhilarating racing – other series are not delivering

 Excitement of motorsport + passion of football = winning global marketing product

Introducing Superleague Formula More Than a Race  SF will be a fun, memorable experience for fans to enjoy and be involved with  SF will bring passionate people together and mesmerise audiences worldwide

 SF will be inclusive, involving and accessible – a “beautiful race” to stir the sole

The Championship: How will it work?

The Championship: How will it work? Overview  Famous clubs are ready to participate  Each club represented by one racing car  Cars branded in relevant club colours

 Operated by leading motor racing teams  Drivers selected by motor racing teams  Young drivers – the stars of tomorrow

The Championship: How will it work? Identical, F1 Style Cars  Each football club and racing team is provided with an identical, Formula 1 style race car  Chassis designed and manufactured by Elan Motorsport, a leading race car manufacturer  Brand new V12 4.2 litre engine created by racing experts, Menard Competition Technologies

 High technology race car, positioned just below Formula 1 in terms of outright performance

The Championship: How will it work? 2008 FIA Approved Calendar Race 1/August 30/31

Race 2/September 20/21

Race 3/October 4/5

Donington, United Kingdom

Nurburgring, Germany

Zolder, Belgium

Race 4/October 18/19

Race 5/November 1/2

Race 6/November 22/23

Italy (location TBA)

Estoril, Portgual

Spain (location TBA)

The Championship: How will it work? Evolving Competition Format Year 1: 6 races in Europe

Year 2: 9 races (incl. 1 outside Europe) Year 3: 12 races (incl. 2 outside Europe) Year 4: 15 races (incl. 3 outside Europe)

Year 5: 17 races (incl. 4 outside Europe)

The Championship: How will it work? Visitor Experience Race format will ensure action, guarantee maximum interest for spectators and TV viewers:

The Championship: How will it work? Weekend of Entertainment Programme to include:  3 seater race car driving experience  VIP celebrity support race events (tbc)

 Appearances by leading football players  Mini football competitions for kids  Concerts on the Saturday evening  Karting events and competitions  Computer game simulators...

Football Clubs: Why are they involved?

Football Clubs: Why are they involved? Brand New Global Competition  Brand new competition and a level playing field – all clubs use identical race cars  First time that the top clubs can compete against one another on a regular basis

 Opportunity to build brand equity – raise awareness in new/developing markets

Football Clubs: Why are they involved? Extending Worldwide Reach  Brand and image development – extending reach of the club throughout the world  Contemporary platform to connect with existing fans, and encourage new fans to the club

 Research shows high percentage of football fans also have an interest in motor racing

Football Clubs: Why are they involved? New Commercial Tool/Increase Revenues  Provide existing sponsors with opportunity to further align their brands with clubs  Opportunity to work with new sponsors and generate a new source of income

 Develop new licensing and merchandising opportunities

Football Clubs: Why are they involved?

Olympiacos

Corinthians

PSV Eindhoven

FC Porto

tba

Incheon

tba

Flamengo

Galatasaray

Lyon

Glasgow Rangers

Borussia

FC Basel

Club AmĂŠrica

Al-Ain

AC Milan

Anderlecht

Benfica

Sevilla

Football Clubs: Why are they involved? Fans Opinions: SF Website “Really great idea. I’ve got two passions: F1 and football (PSV) and now they’re coming together!” Daan de Kort “I am a fan of Olympiacos… I think it’s a very big honour to race in [this] championship” George, Athens “Sweet idea! Go, Go Mengo! “Flamengo Racing”, the biggest motor sport fans of the world!” Frederico “We Galatasaray fans will be everywhere to support our club! SF here we come!!!” UltrAslan

Target Audience: Who is going to watch?

Target Audience: Who is going to watch? Overview Superleague Formula has been developed to appeal to:  Male and female audience of football and motor racing fans (age bracket 18-40)  Youth audience (18-30 age bracket) – bring younger audience back to motor racing

 Family audience (“weekend of entertainment”) to broaden fanbase, ensure growth

Target Audience: Who is going to watch? Football + Motor Racing Fans

Football Clubs

Motor Sport

Target Audience: Who is going to watch? TV Broadcasting Strategy Provide SF produced programming to “free to air” broadcasters in all main markets  SF live programming: Qualifying (90 mins); Race 1 (60 mins); Race 2: (60 mins)  SF highlights programming: 26 min show for broadcasting on the Sunday evening

 SF news and features: provision of footage to news and magazine programmes

Target Audience: Who is going to watch? Football Fan Research: Havas Sports Taking into account that the Superleague Formula races will be broadcast on free to air networks, what level of interest would you have in watching it on TV?

Target Audience: Who is going to watch? Football Fan Research: Havas Sports If a Superleague Formula race were to be held in your country and the entry ticket cost in the region of â&#x201A;Ź30, what would be your level of interest in attending the race?

Sponsorship Opportunities & Benefits

Sponsorship Opportunities & Benefits Overview Wide range of sponsorship opportunities:  Car sponsorship  Event sponsorship

 Broadcast sponsorship Fully integrated rights & benefits packages.

Sponsorship Opportunities & Benefits Key Benefit: Image Association Opportunity to closely align brand with the image values of football and motor racing  Football = passion + colours + action + rivalry  Motor racing = excitement + technology + glamour

Place brand directly onto the colours of the football clubs – enhance image association

Sponsorship Opportunities & Benefits Key Benefit: Global Reach/Exposure Place brand in front of a global audience â&#x20AC;&#x201C; a new and combined audience of football and motor racing fans measured in the millions â&#x20AC;&#x201C; in key markets around the world. Benefit from the media exposure SF will generate worldwide â&#x20AC;&#x201C; on TV, in the press and online. Without even holding a race we have achieved significant exposure.

Sponsorship Opportunities & Benefits Key Benefit: Product Promotion Integrated marketing and PR activities on a global/local level including:  Use of the name/image of SF/Clubs in product advertising, promotion and PR activities  Product promotions and driver appearances in local cities in pre SF event build up

 Product displays and fan engagement – at the race circuits, the football clubs and online

Sponsorship Opportunities & Benefits Key Benefit: Customer Relations Provide customers and guests with a unique hospitality and entertainment event. Opportunity for guests to experience co-drive in SF 3 seater race cars at race events and at exclusive VIP events in between races. Relax in the comfort of our VIP lounges and enjoy 5 star catering and viewing facilities, complete with priviledge parking passes.

Sponsorship Opportunities & Benefits Return on Investment All sponsorship programmes have been developed utilizing Havas Sports research, recognised as one of the leading agencies in the measurement of sponsorship effectiveness. Each programme has been designed to deliver significant “tangible” and “intangible” benefits – Havas Sports “sports visibility module” reports on SF methodology available for review.

Superleague Formula Summary

Superleague Formula Summary Why Superleague Formula? We believe there is a huge gap in the marketplace – existing motorsport series do not provide sufficient entertainment on TV or value for money at the circuits. Superleague Formula will be different – we will create an experience that provides real entertainment and captures the imagination. A unique and exciting competition involving a field of 20 F1 style race cars bearing the colours of the world’s leading football clubs lining up on the SF starting grid.

Superleague Formula Summary Why Superleague Formula? Superleague Formula will provide an exciting new platform for brand development and customer engagement on a global scale. Providing an opportunity to tap into a fan base of passionate football fans and eager motorsport fans - measured in the hundreds of millions from around the world. There is nothing like SF within the sports marketplace â&#x20AC;&#x201C; join us for what is set to become the biggest sporting event of the 21st century.